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About Dhanalaxmi bank: In Brief Dhanlaxmi Bank Ltd.

was incorporated in 1927 at Thrissur, Kerala by a group of ambitious and enterprising entrepreneurs. Over the 84 years that followed, Dhanlaxmi Bank with its rich heritage has earned the trust and goodwill of clients. It is due to our strong belief in the need to seek innovation, deliver best service and demonstrate responsibility, which we have grown from strength to strength. Be it in the number of customers, the scale of business, the breadth of our product offerings, the banking experience we offer or the trust that people invest in us. With more than 687 touch points across India at your service; our focus has always been on customizing services and personalizing relations.

INTRODUCTION Dhanalakshmi Bank was incorporated on 14th November 1927 by a group of public spirited entrepreneurs at Thrissur, the cultural capital of Kerala with a capital of Rs.11, 000 and 7 employees. It became a Scheduled Commercial Bank in the year 1977. It is today a pan India entity with 181 branches and 26 Extension Counters spread over the States of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi and West Bengal.

The Bank has recently received approval from the Reserve Bank of India for opening 66 branches across the country, 5 Regional Offices in Kerala at Thiruvananthapuram, Ernakulam, Thrissur, Palakkad and Kozhikode and 2 Central Processing Centers at Thrissur and Hyderabad. It also proposes to add 380 ATMs during the year taking the customer touch points from the present 279 to 725 by the end of 2009-10.

The Bank serviced a business of Rs.8212 crores as on 31.03.2009 comprising deposits of Rs.4969 crores and advances of Rs.3243 crores. The Bank made a net profit of Rs.57.45 crores for the year ended 31st March 2009. The Capital Adequacy Ratio of the Bank as on 31.03.2009 was 14.44% (Basel I) and 15.38% (Basel II) and its networth exceeded Rs.400 crores as on that date. The Bank’s business growth rates during the year 2008-09 far exceeded that of the banking industry.

The Bank is tech savvy and has deployed technology widely as an instrument for enhancing the quality of customer service. It has introduced Centralised Banking Solution (CBS) on the Flexcube Platform at all its branches for extending Anywhere/Anytime/Anyhow banking to its clientele through multiple delivery channels. The Bank has set-up a state-of-the-art Data Centre in Bangalore, to keep the networked system operational round the clock. A Disaster Recovery Centre is also operational at Trichur for meeting various contingencies.

Birla Sunlife Mutual Fund and Principal PNB Asset Management Company Pvt Ltd for selling their products. . both public and private. As at the end of March 2009. This involvement is part of the Bank’s objective to act as a catalyst for the economic prosperity of the country. The Bank has ventured into insurance business and is selling the products of M/s. The Bank has also plans to open specialized NRI outlets with accent on quality of service at potential locations. The Bank is also a depository participant of NSDL (National Security Depository Limited) offering Demat services through select branches..The Bank lays stress on customizing services and personalizing relations. With a view to making available value-added services to the NRIs. On the socio-economic front. The Bank has put in place Real Time Gross Settlement (RTGS) and National Electronic Fund Transfer (NEFT) Systems to facilitate large value payments and settlements in real time through on-line mode on a transaction-by-transaction basis. Wallstreet Finance for Wallstreet instant cash and Indusind Bank Limited for Zoha Inc. As at the end of March 2009. Agricultural advances as a percentage of Net Bank Credit was 21. The Priority sector advances of the Bank as at 31st March 2009 constituted 53. it has tied up with UAE Exchange & Financial Services for Xpress Money and Moneygram. the Bank has set up NRI Boutiques (Relationship Centres) at 9 locations in the State of Kerala and Tamil Nadu. the outstandings under micro credit were Rs. the Bank is a leading player in dispensation of Micro Credit among Kerala-based Banks. The Bank has recognized micro finance intervention as an effective tool for poverty alleviation and has streamlined the linkage between the Bank and Self Help Groups through nearly 130 branches. Bajaj Alliance Insurance Company Ltd. It has introduced an International Debit Card through a tie-up with M/s Visa International and has provided to its customers access free of cost to more than 30. The Bank has introduced tele-banking and Internet banking at all branches. the Bank had Rupee Drawing Arrangements with 8 Exchange Houses in the Middle East.40 crores.48% of Net Bank Credit well above the RBI benchmark of 40%. It is also providing speedy cheque collection facilities to its constituents through Cash Management Services (CMS) at all its branch locations. The Bank has installed 73 networked ATMs thus far in centres of high banking activity.40% as against the RBI norm of 18%. as their corporate agent.124.000 ATMs in the country. For fast money transfer. The Bank has also tied up with SBI Mutual Fund.

Besides. the Dhanlakshmi Bank was started with an initial investment of Rs. Maharashtra. Branches & ATMs Dhanalakshmi Bank boasts of a network of 181 branches and 26 Extension Counters. at Thiruvananthapuram. Operating in full force mainly in Southern States of India including Tamil Nadu.11.N. Tamil Nadu. in 2009. the total count of the customer outlets of Dhanlakshmi Bank Ltd will grow from 279 to 725. . At the same time. on 28th September 2009. shareholders and the community".212 crore inclusive of Rs 4. Delhi and West Bengal. the total customer outlets of Dhanalakshmi Bank will go up to 725. Bajpai is the chairman of the bank and Amitabh Chaturvedi is its Managing Director and CEO. Andhra Pradesh. Kerala. With this the net profit of the bank soared to Rs 57. across India.DHAN LAXMI BANK Dhanlakshmi Bank Ltd is a private sector bank located in the city of Thrissur. Bajpai and Mr. from the current 279.45 crore for the year concluding on 31st March 2009. Karnataka.969 crore deposits and Rs 3. The Dhanlakshmi Bank Ltd was opened with the clear mission "To become a strong and innovative bank with integrity and social responsibility and to maximize customer satisfaction and the satisfaction of its employees.N. In the year 1977. which have been spread over the states of Kerala. With this massive expansion plan. The main aim behind this is to provide easy banking access to the clients. G. With this. it has installed 72 networked ATMs in all those centers where high banking activity takes place. The bank functions under the smart guidance of Mr. to open 5 Regional Offices in Kerala. it achieved a status of the Scheduled Commercial Bank. Its remarkable performance in the field of banking services has won it Reserve Bank of India's approval to launch 66 branches and 380 ATMs all over India in 2009. Dhanalakshmi Bank received Reserve Bank of India's nod for opening 66 branches and 380 ATMs. At the same time. On 31st March 2009.243 crore advances. Karnataka. G. 000 only. it received an award for the best bank in the private sector. it has been allowed. the bank did a business of Rs 8. Gujarat. Sometime back only. Andhra Pradesh and Kerala. by the RBI. Amitabh Chaturvedi.

Ernakulam. Thrissur. Palakkad and Kozhikode. . apart from 2 Central Processing Centers at Thrissur and Hyderabad.

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