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Seal Beach CA 90740 714-330-0220

Product Manager ~ Product Development ~ Account Management PROFILE
Accomplished product management professional with a solid reputation for exceeding sales and marketing goals within technology focused environments. Lead product development, planning, positioning and launch activities to penetrate sales channels while maintaining a keen view over the competitive landscape. Increase brand awareness and introduce market-share boosting initiatives for technical systems, software, hardware and equipment serving a wide range of business clientele.

Product Road Maps Positioning & Pricing Market Research Point of Sale (POS) Systems New Business Development Forecasting & Budgeting Strategic Planning & Analysis Executive Presentations Demand Planning Vendor & Trade Group Relations Marketing Communications Product Lifecycle Management Retail Information Systems Channel Management Cross-functional Team Leader

    Realized 15% share gain over 2 years in the midst of industry-wide, recession-induced market challenges Instrumental in raising 2010 sales volume for hybrid printer units resulting in $25M revenue Contributed to obtaining Business Solutions magazine ranking as best channel partner 3 years straight Helped acquire four consecutive Retail Information System News (RIS) awards as #1 peripheral provider

EPSON AMERICA, INC. Product Manager, Business Solutions Group Delivered innovative business solutions through management and development of three generations of receipt printers, computer terminals and peripherals and automated disc publishing equipment.       Orchestrated positioning, pricing, channel strategy and executed launch plans for new products Conducted sales training and developed marketing collateral, including input for advertising and promotion planning of worldwide product road-map based on American market specifications Established trust-based relationships as internal product champion and tradeshow representative Leveraged competitive analysis and formulated proactive responses based on market trends Pursued and won new business development opportunities through solid internal and external relationship-building and cross-functional team leadership Optimized product procurement by collaborating with sales, support and logistical teams December 1997 – July 2011

EPSON AMERICA, INC. continued…          Partnered with cross-functional teams to manage product from conception through end of life Acquired, analyzed and interpreted market research obtained through customer visits and partner feedback resulting in ability to customize product, pricing and delivery requirements Realized sales boost through leadership of initiative highlighting environmental advantages and cost savings relative to competitive products Expanded new market sales by introducing new disc publishing product into non-traditional market Increased reseller loyalty and improved communications through partner program implementation Performed business analysis for new concept ink jet printer and oversaw market survey for new bank passbook printer Coordinated efforts of technical, configuration and procurement teams to meet customer requirements Bridged cultural gaps and increased understanding by organizing voice of the customer road-shows for Japanese marketing associates Led pricing structure rationalization project, ensuring competitive positioning in evolving marketplace

GLOBAL PAYMENT SYSTEMS Interface Manager   Served as primary liaison to outside software developers accessing credit authorization service Handled vendor relations, troubleshooting and product certification

TOSHIBA – TEC America, Inc. Senior Systems Engineer  Defined, coded, QA tested and documented product enhancements within the grocery industry

GALLER SOLUTION SYSTEMS, INC. - Contract assignment with FUJITSU Software Development Engineer  Implemented custom features in POS software

   Bachelor of Science in Business Administration – Saint Bonaventure University Masters level coursework in Business Management and Information Systems – Georgia State University Technical Training – UCLA Extension, UC Irvine and California State University, Long Beach