INDUSTRY PROFILE

Global Ice Cream
Reference Code: 0199-0121 Publication Date: July 2011

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Global - Ice Cream
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EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The global ice cream market grew by 4% in 2010 to reach a value of $55,369.7 million.

Market value forecast
In 2015, the global ice cream market is forecast to have a value of $68,023 million, an increase of 22.9% since 2010.

Market volume
The global ice cream market grew by 3% in 2010 to reach a volume of 13,314.3 million liters.

Market volume forecast
In 2015, the global ice cream market is forecast to have a volume of 15,408.9 million liters, an increase of 15.7% since 2010.

Market segmentation I
Take-home ice cream is the largest segment of the global ice cream market, accounting for 39.2% of the market's total value.

Market segmentation II
Europe accounts for 44% of the global ice cream market value.

Market share
Unilever is the leading player in the global ice cream market, generating a 18.1% share of the market's value.

Market rivalry
The global ice cream market is generally a high volume and low margin sector.

Global - Ice Cream
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CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET VOLUME MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Unilever Nestle S.A. General Mills, Inc. MARKET DISTRIBUTION MARKET FORECASTS Market value forecast Market volume forecast APPENDIX Methodology Industry associations
Global - Ice Cream
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CONTENTS

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Global - Ice Cream
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: key facts Nestle S. by value.0121 . 2010(e) Unilever: key facts Unilever: key financials ($) Unilever: key financials (€) Unilever: key financial ratios Nestle S.A. Inc.: key financials (CHF) Nestle S.A.2010 Page 5 .: key financials ($) Nestle S. Inc. 2006–10(e) Global ice cream market segmentation I:% share. 2010–15 Global ice cream market volume forecast: million liters.A. This profile is a licensed product and is not to be photocopied 0199 . by value. 2010(e) Global ice cream market value forecast: $ million. by value. 2006–10(e) Global ice cream market volume: million liters.CONTENTS LIST OF TABLES Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Global ice cream market value: $ million. 2010(e) Global ice cream market segmentation II: % share. Inc.: key financial ratios Global ice cream market distribution: % share.A.: key financials ($) General Mills. 2010(e) Global ice cream market share: % share.: key financial ratios General Mills.Ice Cream © Datamonitor.: key facts General Mills. by value. 2010–15 10 11 12 13 14 22 24 24 25 27 30 31 31 33 36 36 38 39 40 Global .

2010(e) Global ice cream market segmentation II: % share.A.: revenues & profitability General Mills. by value. 2010 Drivers of supplier power in the global ice cream market.: assets & liabilities General Mills. Inc. 2010(e) Global ice cream market share: % share. Inc. 2006–10(e) Global ice cream market volume: million liters. 2010–15 10 11 12 13 14 15 16 17 18 20 21 25 26 32 32 37 37 38 39 40 Global . 2010 Drivers of degree of rivalry in the global ice cream market.CONTENTS LIST OF FIGURES Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Figure 10: Figure 11: Figure 12: Figure 13: Figure 14: Figure 15: Figure 16: Figure 17: Figure 18: Figure 19: Figure 20: Global ice cream market value: $ million. 2010 Factors influencing the likelihood of new entrants in the global ice cream market. by value.A. by value.: assets & liabilities Global ice cream market distribution: % share. This profile is a licensed product and is not to be photocopied 0199 . 2010 Unilever: revenues & profitability Unilever: assets & liabilities Nestle S. 2006–10(e) Global ice cream market segmentation I:% share.2010 Page 6 . 2010(e) Global ice cream market value forecast: $ million.: revenues & profitability Nestle S. 2010 Factors influencing the threat of substitutes in the global ice cream market.Ice Cream © Datamonitor. 2010 Drivers of buyer power in the global ice cream market. 2010–15 Global ice cream market volume forecast: million liters. 2010(e) Forces driving competition in the global ice cream market. by value.0121 .

South Korea. Poland. China. Russia. Brazil. Singapore. Europe comprises Belgium. Lativa. frozen yogurt. Italy. Indonesia. Norway. Canada. For the purpose of this report. the Czech Republic. Vietnam. Mexico. Venezuela. Hong Kong. the Netherlands. the Philippines. Denmark. Japan. Hungary.0121 .MARKET OVERVIEW MARKET OVERVIEW Market definition The ice cream market consists of the retail sales of artisanal ice cream. This profile is a licensed product and is not to be photocopied 0199 . Chile. Asia-Pacific comprises Australia.2010 Page 7 . Malaysia. Africa & Middle East comprises Egypt. Uruguay and the US. Sweden. New Zealand. Portugal. Americas. Ireland. Global . Finland. Greece. France. Turkey. Bulgaria. Switzerland. Morocco.Ice Cream © Datamonitor. Slovenia. Americas comprises Argentina. Europe. Lithuania. Ukraine. India. Germany. Austria. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Israel. Colombia. Pakistan and Taiwan. Croatia. Thailand. impulse ice cream and take-home ice cream. Spain. Romania. the global market consists of Africa & Middle East. Slovakia. and Asia-Pacific. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. Nigeria and South Africa. Estonia and the United Kingdom. Peru.

MARKET OVERVIEW Research highlights The global ice cream market generated total revenues of $55.7 billion.2010 Page 8 . This profile is a licensed product and is not to be photocopied 0199 . which is expected to drive the market to a value of $68 billion by the end of 2015.8% for the period spanning 2006-2010.2% of the market's overall value. with an anticipated CAGR of 4. The performance of the market is forecast to accelerate.Ice Cream © Datamonitor.4 billion in 2010. representing a compound annual growth rate (CAGR) of 3.2% for the fiveyear period 2010-2015. Global .0121 . Take-home ice cream sales proved the most lucrative for the global ice cream market in 2010. generating total revenues of $21. equivalent to 39.

the Americas and Asia-Pacific markets will grow with CAGRs of 2.9% between 2006 and 2010. the annual rate of growth is set to fall from a high of 4. Comparatively.7% and 6. with an anticipated CAGR of 4. This profile is a licensed product and is not to be photocopied 0199 .2% for the fiveyear period 2010-2015.8% for the period spanning 2006-2010.MARKET OVERVIEW Market analysis The global ice cream market grew at a steady rate during the period 2006-2010.1% respectively.6% and 5. Market consumption volumes increased with a CAGR of 2. to reach respective values of $15.3% respectively.2 billion in 2010.5% in 2014 to a low of 3. Global . The market's volume is expected to rise to 15.0121 . over the same period. equivalent to 39.1% of the market's aggregate revenues. over the same period. representing a CAGR of 3% for the 2010-2015 period. generating total revenues of $21.Ice Cream © Datamonitor.1 billion in 2010. representing a compound annual growth rate (CAGR) of 3. sales of impulse ice cream generated revenues of $21. The global ice cream market generated total revenues of $55. to reach a total of 13.2% of the market's overall value. the Americas and Asia-Pacific markets grew with CAGRs of 2. as a result of moderate sales growth in the impulse ice cream. equating to 38.1 billion in 2015. Although the overall market growth is expected to accelerate in the forecast period. The performance of the market is forecast to accelerate. to reach respective values of $17. In comparison.5 billion and $14. take home ice cream and artisanal ice cream categories.4 billion liters by the end of 2015.7 billion and $19. Take-home ice cream sales proved the most lucrative for the global ice cream market in 2010. In comparison.4 billion in 2010.9% in 2015.3 billion liters in 2010.2010 Page 9 . which is expected to drive the market to a value of $68 billion by the end of 2015.7 billion.

8 4.291.7 53.752.1 55.8%.697. 2006–10(e) Source: Datamonitor DATAMONITOR Global .960.369.8% DATAMONITOR Figure 1: Global ice cream market value: $ million. Table 1: Year 2006 2007 2008 2009 2010(e) CAGR: 2006–10 Source: Datamonitor Global ice cream market value: $ million.221. This profile is a licensed product and is not to be photocopied 0199 .0121 .8 41.248.5 3.9 51.7 million.5 % Growth 3.7 € million 35.Ice Cream © Datamonitor.626.9 37.1 49.425.4 38.2010 Page 10 .369.MARKET VALUE MARKET VALUE The global ice cream market grew by 4% in 2010 to reach a value of $55.8 3.099. 2006–10(e) $ million 47.0 3. The compound annual growth rate of the market in the period 2006–10 was 3.5 40.

9 2. This profile is a licensed product and is not to be photocopied 0199 .569.9 3.0121 . 2006–10(e) Source: Datamonitor DATAMONITOR Global .314.8 13.930.3 million liters.314.874.9%. 2006–10(e) million liters 11.3 % Growth 2.2 12. Table 2: Year 2006 2007 2008 2009 2010(e) CAGR: 2006–10 Source: Datamonitor Global ice cream market volume: million liters. The compound annual growth rate of the market in the period 2006–10 was 2.2 12.Ice Cream © Datamonitor.8 2.9% DATAMONITOR Figure 2: Global ice cream market volume: million liters.211.2010 Page 11 .0 2.3 12.MARKET VOLUME MARKET VOLUME The global ice cream market grew by 3% in 2010 to reach a volume of 13.

7% 100% DATAMONITOR Figure 3: Global ice cream market segmentation I:% share.1% 19.2010 Page 12 . The impulse ice cream segment accounts for a further 38. Table 3: Category Take-home ice cream Impulse ice cream Artisanal ice cream Frozen yogurt Total Source: Datamonitor Global ice cream market segmentation I:% share. by value. accounting for 39.MARKET SEGMENTATION I MARKET SEGMENTATION I Take-home ice cream is the largest segment of the global ice cream market.2% of the market's total value. by value.0121 .2% 38.Ice Cream © Datamonitor.9% 2. 2010(e) Source: Datamonitor DATAMONITOR Global . 2010(e) % Share 39. This profile is a licensed product and is not to be photocopied 0199 .1% of the market.

0% 25. by value.0121 .3% 100% DATAMONITOR Figure 4: Global ice cream market segmentation II: % share.7% 2.Ice Cream © Datamonitor.0% 28. 2010(e) Source: Datamonitor DATAMONITOR Global . Americas accounts for a further 28% of the global market.MARKET SEGMENTATION II MARKET SEGMENTATION II Europe accounts for 44% of the global ice cream market value. This profile is a licensed product and is not to be photocopied 0199 . 2010(e) % Share 44. by value.2010 Page 13 . Table 4: Category Europe Americas Asia-Pacific Africa and Middle East Total Source: Datamonitor Global ice cream market segmentation II: % share.

accounts for a further 13. Nestle S.8% of the market.2010 Page 14 .9% 66. by value.A. 2010(e) Source: Datamonitor DATAMONITOR Global . generating a 18.A.2% 100% DATAMONITOR Figure 5: Global ice cream market share: % share. Others Total Source: Datamonitor Global ice cream market share: % share. This profile is a licensed product and is not to be photocopied 0199 . General Mills. Inc.1% share of the market's value.MARKET SHARE MARKET SHARE Unilever is the leading player in the global ice cream market.Ice Cream © Datamonitor. 2010(e) % Share 18. Table 5: Company Unilever Nestle S.8% 1.1% 13.0121 . by value.

0121 . fat. Food retailers are the main buyers. 2010 Source: Datamonitor DATAMONITOR The global ice cream market is generally a high volume and low margin sector. High exit costs contribute to a strong degree of rivalry in this market. presence of strong brands and the scale economies associated with high-volume production facilities deter new entrants from entering the industry. This profile is a licensed product and is not to be photocopied 0199 .Ice Cream © Datamonitor. emusifiers etc. and raw material producers i. It is possible to enter this market on a small-scale. The key buyers will be taken as retail stores such as supermarkets.FIVE FORCES ANALYSIS FIVE FORCES ANALYSIS The ice cream market will be analyzed taking manufacturers of ice cream as players. and may exert strong buyer power. Global .e. hypermarkets and convenience stores. Summary Figure 6: Forces driving competition in the global ice cream market. especially if they are large chains. suppliers of milk.2010 Page 15 . Ice cream manufacturers are able to source their inputs from a relatively large number of suppliers. as the key suppliers. However. although lack of suitable substitutes for major ingredients moderates supplier power.

Overall. international companies have integrated forward by selling to consumers directly through chains of shops and franchised ice cream parlors.Ice Cream © Datamonitor. Global . since the latter distributes the single largest share of the market's value (around 37. In these circumstances. major buyers generally need to offer a wide range of products to their customers. However.8%).FIVE FORCES ANALYSIS Buyer power Figure 7: Drivers of buyer power in the global ice cream market.2010 Page 16 . 2010 Source: Datamonitor DATAMONITOR The global ice cream market will be analyzed by taking ice cream manufacturers as players and supermarkets/hypermarkets as the main buyers. Some retailers have attempted backward integration. supermarkets have been developing private label ice cream products. which have put the branded products under pressure. This profile is a licensed product and is not to be photocopied 0199 . Retailers themselves are unlikely to be swayed by brand loyalty. which tends to reduce buyer power. and price sensitivity remains high. The food retail in the global market is fairly fragmented. Ice cream is generally not a significant part of a food retailer's business. which means that players can sell to a large number of relatively small buyers. Retailers need to stock these products to meet customers' demand.0121 . these drivers of buyer power are mitigated when consumers are loyal to particular brands. flavor and calorie content. buyer power is weakening. which moderately strengthens buyer power. which tend to weaken buyer power. However. for example. the buyer power is moderate. Large. Manufacturers of ice cream can differentiate their products quite strongly by brand.

FIVE FORCES ANALYSIS Supplier power Figure 8: Drivers of supplier power in the global ice cream market. sweeteners.Ice Cream © Datamonitor. milk solids. stabilizers.2010 Page 17 . as well as companies who supply trademarked ingredients. As long-term supply contracts are uncommon. Global . but absence of fixed-term agreements means that the cost of switching suppliers is low. 2010 Source: Datamonitor DATAMONITOR Ice cream. emulsifiers and water. which increase supplier power.0121 . who sell milk fat and concentrates in bulk to the ice cream industry. Packaging is an important input in this market and some market players may enter into long-term contracts with their suppliers. Supplier power is boosted to some extent by the presence of large dairies and companies. This also tends to strengthen supplier power. dairy products are usually purchased in the open market. Large ice cream manufacturing firms may have strong negotiating position. Therefore. is made up of milkfat or butterfat. Their need to source raw materials of appropriate quality (without genetically engineered ingredients) increases the strength of the suppliers. if they are to maintain their brand equity in the long term. This profile is a licensed product and is not to be photocopied 0199 . and often use techniques such as hedging to mitigate the impact of price fluctuations. a flavored frozen food. ice cream companies have little control over prices. It may be possible to find substitutes for some minor ingredients such as flavorings in the production of ice cream but there are no satisfactory substitutes for major ingredients like milk and sugar. Leading players in the global ice cream market must maintain product quality. which is moderate overall.

however. Such specialty or 'home-made' ice creams can be sold at higher prices and any initial investment in raw materials. These retail chains often have considerable buyer power. merging with an existing company. exporting to the country. Fresh ice cream is by nature difficult to transport and the storage cost is rather high. produce not only premium ice cream but also mass-marketed products.FIVE FORCES ANALYSIS New entrants Figure 9: Factors influencing the likelihood of new entrants in the global ice cream market. Some of the large international companies such as Unilever and General Mills have their own chains of ice cream parlors. However. smaller companies may not be able to afford their own ice cream parlors and must instead persuade supermarkets. Larger companies. Sales space is a vital but finite resource.2010 Page 18 .0121 . The other limitation of entering new market concerns distribution channels. specialist stores. which sell products directly to the consumer. Problems with accessing distribution channels make market entry more difficult. especially in highly competitive food retail markets. which generally involves channels such as supermarkets. and other businesses to stock their products. To hold on to their market shares. they must be willing to push Global . etc. 2010 Source: Datamonitor DATAMONITOR Entry to the global ice cream market is possible through the following modes: starting a new company. and it may be difficult to persuade retailers to allocate it to a new player's ice cream. can be recouped by adding a good margin to the price of the end-product. This profile is a licensed product and is not to be photocopied 0199 . Individual makers of gourmet ice cream can appeal to customers by emphasizing their use of natural ingredients and the high quality of products on offer. Manufacturers of ice cream can differentiate their products quite strongly.Ice Cream © Datamonitor. Producers need to distribute their ice cream widely. Here. production equipment. margins may be much higher. which forces down the prices that the manufacturers of ice creams can obtain. and acquiring a company.

The strong differentiation of ice cream market makes it difficult for newcomers to attract buyers away from the existing companies and diminishes the likelihood of new entrants.0121 . there is a moderate likelihood of new entrants. Overall. This profile is a licensed product and is not to be photocopied 0199 .2010 Page 19 . More demanding consumers want ice cream to be associated with pleasure and experimentation of flavors unfamiliar to them.FIVE FORCES ANALYSIS out old flavors and replace them quickly. Global .Ice Cream © Datamonitor.

and smoothies. 2010 Source: Datamonitor DATAMONITOR From the point of view of consumers.g. However.0121 .2010 Page 20 .Ice Cream © Datamonitor.FIVE FORCES ANALYSIS Substitutes Figure 10: Factors influencing the threat of substitutes in the global ice cream market. confectionery. aiming to meet consumer demand. This profile is a licensed product and is not to be photocopied 0199 . most food retailers are likely to continue selling ice cream as part of their product range. These include frozen desserts such as sorbets and gelati. Retailers.g. will tend to stock all kinds of substitutes. premium-priced desserts). there are a number of substitutes for commercially-available ice cream. and the threat of substitutes is assessed as moderate. From the retailers' point of view. they may offer benefits such as higher margins (e. Switching costs are not very high. cheaper storage and longer shelf-life (e. Global . confectionery does not need to be stored in a freezer).

exit barriers are high.FIVE FORCES ANALYSIS Rivalry Figure 11: Drivers of degree of rivalry in the global ice cream market. there is intense competition between big players. Consequently.0121 . there is a strong degree of rivalry in this market.8% of the total market by value. and automated processes mean that production can be ramped up when necessary. For example. Some leading players have diversified into other food businesses. These factors tend to intensify rivalry. well-known international companies like Unilever . Overall. Global .2010 Page 21 . which reduces rivalry by making them less reliant on ice cream sales. since leaving the ice cream market would require divestment of substantial. Smaller number of players in the market usually means less rivalry. its most significant players include both large. Retailers can switch between different manufacturers' products quite easily. in 2007. It is notable that the largest players in this market own majority of their factories. and often quite specialized. although the brand loyalty of consumers exerts a pull-through on retailers and thus. However. Nestle and Unilever had broken antitrust guidelines by blocking retailers from stocking rival brands in their freezers. assets. makes it difficult for them to abandon completely a popular branded product and replace with a private-label product.Nestle and General Mills.Ice Cream © Datamonitor. Fixed costs are also likely to be high. 2010 Source: Datamonitor DATAMONITOR The global ice cream market is fragmented with top three players holding 33. This profile is a licensed product and is not to be photocopied 0199 .

Unilever's major Global . Unilever NV is a public limited company registered in the Netherlands. the US. Switzerland. Central and Eastern Europe. Although Unilever's operations are managed on a geographical basis. tea-based beverages. Unilever NV and Unilever plc. The ice cream and beverages segment includes sales of ice cream. Sagit. weight management products. London EC4Y 0DY. France. Becel/Flora (Healthy Heart). 100 Victoria Embankment. This profile is a licensed product and is not to be photocopied 0199 . bouillons. operate as a single economic entity: Unilever. Unilever operates under a dual structure. and nutritionally enhanced staples sold in developing markets. and Western Europe.Ice Cream © Datamonitor. olive oil. The group's primary operating segments comprises three geographic regions: Asia. spreads and cooking products such as liquid margarines.com December UL New York DATAMONITOR Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Unilever is a global manufacturer and marketer of consumer goods in the food. personal care. personal and homecare segments. and frozen food products. snacks. ice cream and beverages. Hellmann's. and home care and other operations. dressings and spreads product category includes products like soups. GBR 44 20 7822 5252 44 20 7822 5951 www. The two parent companies. Unilever's major brands in this segment includes: Knorr. while Unilever plc is a public limited company registered in the UK and Wales. sauces. The company markets its frozen food products under Findus.2010 Page 22 .unilever. mayonnaise. margarines. Africa. salad dressings. the UK. the group manages its products under four categories: savoury. and China and has operations in over 170 countries.LEADING COMPANIES LEADING COMPANIES Unilever Table 6: Unilever: key facts Unilever House. Amora. The group has two parent companies: Unilever NV and Unilever plc. Calve. Ragu and Bertolli. the Americas. along with the group companies. It operates through subsidiaries in Germany. The savoury.0121 . dressings and spreads. Wish-Bone. These categories are Unilever’s principal product areas. Cogesal and Iglo brand names among others. Rama/Blue Band (Family Goodness).

Central and Eastern Europe accounted for 40% of the total revenues in FY2010. Key Metrics The company recorded revenues of $58. Domestos. food service distributors and institutions through a network of distribution centers. Africa. deodorants and antiperspirants.2010 Page 23 . In December 2010. satellite warehouses.4 million in FY2010. The Sara Lee brand includes Sanex.4 billion in FY2010.7% over FY2009.6 billion in the financial year (FY) ended December 2010. an increase of 11. the company acquired EVGA’s ice cream brands and distribution network in Greece in October 2010. Brooke Bond and PG Tips. Kibon. company-operated and public storage facilities and depots.LEADING COMPANIES brands in ice cream are sold under the international Heart brand which includes Cornetto. Unilever PLC sells its products directly as well as through independent brokers.Ice Cream © Datamonitor. Revenues from Asia. Global . an increase of 11% over 2009. Asia. The personal care product category offers skin care and hair care products. Carte d’Or and Solero. an increase of 18. The company offers six global brands which are the core of company's business in the mass skin care. along with Signal and Close Up in the oral care category. Its portfolio also includes brands like Ben & Jerry’s. and completed the disposal of its frozen foods business in Italy. Lifebuoy and Vaseline. Breyers. This acquisition added brands like Radox. the company acquired the personal care business of the Sara Lee Corporation. Home care and other operations include household products. Africa. Its tea-based beverages include brands such as Lipton. daily hair care and deodorants product areas that includes Dove. and nutritionally enhanced products include Annapurna and AdeS/Adez brands. Wall’s. Magnum. In January 2011. The net profit of the company was $5. Unilever has weight management products such as Slim Fast. powders and liquids. Klondike and Popsicle. Unilever's global brands in home care products include Cif. Duschdas and Neutral to its existing portfolio.9% over FY2009.6 billion in FY2010. soap bars and cleaning products. Comfort. an increase of 25. wholesale. and oral care products. Axe/Lynx and Pond’s. The company’s acquisitions in December 2010 included the purchase of 100% of Sara Lee’s Personal Care business. Omo. Radiant. The ice cream and beverages division recorded revenues of $11. Algida and Ola. agents. Rexona (including Sure and Degree). co-operative and independent grocery accounts.0121 . Other key brands include Suave. Lux. In addition. such as laundry tablets. This profile is a licensed product and is not to be photocopied 0199 .1% over FY2009. The company also provides solutions for professional chefs and caterers. Central and Eastern Europe reached $23. Sunsilk (including Seda/Sedal). and distributors to chain. It also owns tea plantations to support its consumer brands. Clear. Surf and Sunlight brands. Radox and Duschdas.

5 32.000 2008 53.877.429.5% over FY2009.414.000 Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Table 8: € million Unilever: key financials (€) 2006 39.3 49.0 24.5 5.622.0 5.0 2008 40.0 41.642.5 34.0 3.647.262. a decrease of 0.089.523.167.000 2010 58.0 25.0 4.8 34.5 167.0 36.016.560.0 25.3% over FY2009.0 37.464.0121 .1% of the total revenues in FY2010.142.1 4.LEADING COMPANIES The Americas accounted for 32.634.7 179. This profile is a licensed product and is not to be photocopied 0199 .0 2010 44.6 32.745. Table 7: $ million Unilever: key financials ($) 2006 52.285.480.0 174. Western Europe accounted for 27.4 6.8 49.400.534.0 2009 39. an increase of 13.109.000 2009 52.0 26.8 33.0 24.0 4.027. Revenues from Western Europe reached $15.681.433.150.659.2010 Page 24 .3 47.0 37.3 billion in FY2010.1 54.137.5 49.9 billion in FY2010.0 3.3 6.072.236.3 5.888. Revenues from The Americas reached $19.370.823.035.0 Revenues Net income (loss) Total assets Total liabilities Source: company filings DATAMONITOR Global .302.514.770.187.9 174.483.244.0 2007 40.9% of the total revenues in FY2010.0 163.754.000 2007 53.0 37.Ice Cream © Datamonitor.

8% (3.116 2007 9.665 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Figure 12: Unilever: revenues & profitability Source: company filings DATAMONITOR Global .376 $35.1%) 5.6% 10.1% 11.3% 71.6% (3.105 $33.3% 13.5% (1.4% $293.Ice Cream © Datamonitor.7% $308.2% $323.6%) 65.4% 0.4% (5.2% 6.0%) 66.7%) 2.6% 63.0121 .0% 3.1%) (17.272 2009 8.4%) 68. This profile is a licensed product and is not to be photocopied 0199 .956 $29.4% 0.9% $351.601 2008 12.388 2010 9.4% 10.6% 11.7% 1.1% 9.645 $27.2% (6.5% $305.514 $38.5% 12.LEADING COMPANIES Table 9: Ratio Unilever: key financial ratios 2006 12.2010 Page 25 .

This profile is a licensed product and is not to be photocopied 0199 .0121 .2010 Page 26 .Ice Cream © Datamonitor.LEADING COMPANIES Figure 13: Unilever: assets & liabilities Source: company filings DATAMONITOR Global .

2010 Page 27 . delicatessen products and cold meat). prepared dishes and cooking aids (frozen products. is one of the leading brands in the world. chocolate-based and malted drinks and fruit juices. milk products and ice cream. The company's coffee range also includes Nespresso (espresso coffee in capsules). The supplies for products sold globally are procured from global markets. the flagship soluble coffee product of this division. A majority of Nestle's purchases are from the zonal/regional markets. the holding company of the Nestle Group. This profile is a licensed product and is not to be photocopied 0199 . Nestle operates through eight divisions that are organized along product groups. Nescafe in collaboration with Krups (a manufacturer of coffee machines) offers Nescafe Dolce Gusto. The key coffee brands marketed by the company include Nescafe Cappuccino. a multi-coffee capsule system for the household purpose. Nestle operates in Europe. pasta and sauces. Vevey 1800. Nescafe Classic. pet care and pharmaceutical products (ophthalmic therapeutic drugs. sauces and culinary preparations. intraocular lenses and products used during surgery and dermatology).LEADING COMPANIES Nestle S. the Americas. is engaged in the business of manufacturing and marketing branded food and beverages. Oceania and Africa. contact lens care solutions. surgical instruments and equipment.: key facts Avenue Nestle 55. noodles. Asia. These include: powdered and liquid beverages. The key products of the powdered and liquid beverages division include coffee.A. confectionery.nestle. nutrition. The group purchases commodities specific to a market from the local markets. Nestle's purchasing activities are conducted at three levels: global. while fresh agricultural products are sourced from the local markets.Ice Cream © Datamonitor. Nestle is a major producer of chocolate-based and malted drinks. soups.com December NESN Swiss DATAMONITOR Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Nestle.0121 . SUI 41 21 9242111 41 21 9244800 www. Further. Zonal/regional purchases are made when the products are common to a particular zone/region. Global . zonal/regional and local. Table 10: Nestle S. Nescafe Decaff and Nescafe Gold. water. Nescafe. bouillons.A.

The milk products and ice cream division produces yoghurts. Its popular brands include Hot Packets. Latte Creations. La Laitiere. Santa Maria. Extreme. Everyday. Buxton. Deer Park. However. Nestle offers Aquarel mineral water and other brands in Hungary. Coffee-Mate and Sveltesse. Sveltesse stick. In 2009. Ghadeer. Nestle Waters has 103 production facilities in 36 countries. Dar Natury. Its popular brands include Nido. Moreover.0121 .2010 Page 28 . Korpi. Stouffer's. The ice cream business includes brands such as Slow Churned Dreyer's Grand Light. desserts and other products. Pierre and Pure Life are popular brands marketed by this division. Saint Springs. has strong presence in the US and Europe.Ice Cream © Datamonitor. The range includes three flavors . and Torchin. Nestle brands comprise Pure Life. The prepared dishes and cooking aids division includes frozen and chilled.Raspberry. Nestle merged its US ice cream business with Dreyer's and owned 67% of the combined company. Los Portales. Powwow etc. Movenpick Ice Cream is a Swiss origin ice cream brand produced by the Nestle Corporation. Swiss Chocolate and Vanilla Dream. Cini Minis and Cheerios. Outside North America the company has a joint venture with General Mills and Cereal Partners Worldwide. This division also includes the breakfast cereals business of Nestle comprising products such as infant. and Banana. Nestle's prepared dishes brands lead in North America and are second in Europe. Aquarel and Vera. Baraka. In June 2008. Valvert. and cereal and performance bars. In 2003. Portugal. Nestle water brands are categorized into Nestle brands. Some of the key brands include Carnation Instant Breakfast. Lean Cuisine. international brands and local brands. Vittel and Contrex. San Bernardo. Nestle will continue to manage and market its Buitoni brand in the Italian fresh and frozen food sector. Dibs. Haagen Dazs. The company’s international brands include: Aquapanna. culinary and other businesses. TMT Finance. Sainte-Alix. Furst Bismarck. Aqua Claudia. Nestle has become the global leader in the ice cream business after gaining full ownership of Dreyer's Grand Ice Cream Holdings in 2006. Stracciatella. while cooking aid products are leading in the world. Apricot. the company’s cooking aid products are in a leading position in the world. breakfast cereals. Chocapic. In April 2003. Theodora. junior and all family cereals. Nestle bought the international rights for Movenpick ice cream and an independent business unit called Swiss Premium Ice Cream was created. Perrier. Some of the popular local brands Nestle serves in various countries are Ice Mountain. Viladrau. This profile is a licensed product and is not to be photocopied 0199 . Rietenauer.LEADING COMPANIES The Nestle Water division. Cerevita. Nestle announced the sale of part of its Buitoni pasta business in Italy to Switzerland-based investment firm. Global . Movenpick Ice Cream has recently launched a multipack of four 175ml cups in its Classics range including flavors like Caramelita. Drumstick and Nero.Pellegrino. Nestle Bake It. Carola. Montclair. Spain and Belgium. S. Nestle Belgilux launched Nestle Baby Yogo Yogurt range in Belgium. Moreover. Al Manhal. It operates in 130 countries and markets about 64 different brands.

an increase of 0.LEADING COMPANIES The Nestle Nutrition business comprises four sub-business divisions: infant. Clinutren.1 billion in FY2010.Ice Cream © Datamonitor. Nestle's chocolate brands rank first in Europe.2% over FY2009. and third in North America. Orion. and growing up milks. meals and drinks. Revenues from the US reached $29. healthcare. surgical equipment and devices. Revenues from Brazil reached $6. Peptamen.0121 . Key brands in this sub division include Nutren. an increase of 2% over FY2009. diabetes. obesity and oncology. Global . Purina Gourmet. Jenny Craig is a weight management company offering consumers a range of branded nutritional products and services in the US. Germany accounted for 4. as well as joint-ventures with pharmaceutical and cosmetic companies such as Galderma and Laboratories Inneov. The net profit of the company was $32. critical care. The US accounted for 28. Rossiya. Nestum. performance nutrition and weight management. an increase of 4. Butterfinger Crisp. Healthcare sub divisions include geriatric care. France accounted for 7% of the total revenues in FY2010. a decrease of 5.3% of the total revenues in FY2010. The confectionery division's key brands include Kit Kat. Alcon develops. Purina Pro Plan and Purina ONE. as compared to a net profit of $10 billion in FY2009. Key brands in this sub division include PowerBar and Musashi. The performance nutrition division provides sports nutrition products and nutrition products for women. manufactures and markets pharmaceuticals.3 billion in FY2010. Revenues from Germany reached $5. Boost and Optifast. second worldwide. Revenues from France reached $7. pediatric care.9% over FY2009. Key brands in this division include Nestle. Cerelac and Mucilon.2 billion in the financial year (FY) ended December 2010. The pharmaceutical products division of Nestle includes the operations of Alcon. This profile is a licensed product and is not to be photocopied 0199 . Australia and New Zealand. The milk products and ice cream division recorded revenues of $19. The pet care product group consists of some of the popular names in pet food products such as Purina Dog Chow. and consumer eye care products to treat diseases and disorders of the eye. a decrease of 9% over FY2009. an increase of 19. Key Metrics The company recorded revenues of $105.5 billion in FY2010.2010 Page 29 . Purina Beneful. Brazil accounted for 6. proactive care.1% over 2009. Smarties and Wonka.2% of the total revenues in FY2010.8% of the total revenues in FY2010.8 billion in FY2010. Canada. The infant sub division includes infant cereals. Aero Caramel.6% over FY2009.6 billion in FY2010.7 billion in FY2010.

2010 Page 30 .1 281.907.006.000 2007 103.4 billion in FY2010.4% of the total revenues in FY2010.5 17.7% over FY2009.4% of the total revenues in FY2010.1% of the total revenues in FY2010. Revenues from rest of the world and unallocated items reached $36.899.3 billion in FY2010. Table 11: $ million Nestle S. Italy accounted for 3.9 109.6 276. Revenues from the UK reached $3.2 32.5% of the total revenues in FY2010. a decrease of 8.3 57.087. Greater China Region accounted for 2.578.8 49.5 9.345. Revenues from Mexico reached $3. an increase of 11% over FY2009. Australia accounted for 2. Mexico accounted for 3.3 10.8% over FY2009.206.815.000 2008 105.6 billion in FY2010.7 billion in FY2010. Switzerland accounted for 2% of the total revenues in FY2010.LEADING COMPANIES The UK accounted for 3.5 47.290.811.370.311.8% over FY2009.1 106.5 283.1 billion in FY2010.8% over FY2009.5 billion in FY2010. Revenues from Canada reached $2.995.2 101. Revenues from Italy reached $3. an increase of 16.165 2010 105. an increase of 1. This profile is a licensed product and is not to be photocopied 0199 .7 265.805.2 97.4% over FY2009. Revenues from Greater China Region reached $2.: key financials ($) 2006 94.000 2009 103.150. an increase of 9.916. an increase of 4.0121 . an increase of 11. Revenues from Australia reached $2.007.169.8 8.Ice Cream © Datamonitor.6 54. Revenues from Switzerland reached $2.2 billion in FY2010.167.9 46.1% over FY2009.9 107.005 Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Global .4% of the total revenues in FY2010. Canada accounted for 2.A.0 278.3% over FY2009.2% of the total revenues in FY2010.6% of the total revenues in FY2010.924.7 billion in FY2010. Rest of the world (including unallocated items) accounted for 34. a decrease of 1.

0 101.2% 12.0 9.0121 .0 10.A.LEADING COMPANIES Table 12: Nestle S.039.618.7% (2.3% $372.Ice Cream © Datamonitor.: key financials (CHF) 2006 98.766 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Global .7% (14.043.641.4% 2.0 57.908.4%) (15.805.649.0 111.425.A.916.505 $36.7% 9.246 $61.2% 2.6% 9.254 $116.0% $356.4% 11.1% (1.982 2008 16.9% 9.0 10.096 2009 9.0 106.932 2010 31.116 $33.197.659.8% $373.458.552.0 CHF million Revenues Net income (loss) Total assets Total liabilities Source: company filings DATAMONITOR Table 13: Ratio Nestle S.722.1% 9.4%) 43.9% 30.6% 23.233.265 2007 9.8%) 48.428.0 114.215.2% (7.2010 Page 31 .0 34.0 60.8% $374.4% 52.0 48.1%) 48.0 49.3% 8. This profile is a licensed product and is not to be photocopied 0199 .0 2007 107.3% 16.285.0 2008 109.7% 51.0 18.0 2009 107.6% $370.0 51.: key financial ratios 2006 9.5%) (5.0 110.0 2010 109.299.1%) 4.957.0% 0.825 $35.

This profile is a licensed product and is not to be photocopied 0199 .2010 Page 32 .: assets & liabilities Source: company filings DATAMONITOR Global .: revenues & profitability Source: company filings DATAMONITOR Figure 15: Nestle S.0121 .Ice Cream © Datamonitor.A.A.LEADING COMPANIES Figure 14: Nestle S.

General Mills has several joint ventures. refrigerated and frozen dough products. Table 14: Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website General Mills. 12 in the Asia/Pacific region. refrigerated yogurt. Minnesota. six in Europe. General Mills manufactures its products in 15 countries and markets them in more than 100 countries. natural food chains.LEADING COMPANIES General Mills. four in Latin America and Mexico.Ice Cream © Datamonitor. Inc.generalmills. frozen pizza and pizza snacks. three in Canada. shelf stable and frozen vegetables. granola bars. Inc. of which 40 are located in the US. This profile is a licensed product and is not to be photocopied 0199 .0121 . and organic products. microwave popcorn. membership stores. dessert and baking mixes. General Mills operates through three business segments: US retail. fruit and savory snacks. and cereal. which are sold through retail stores. dollar and discount chains operating throughout the US. and drug. Minnesota 55426. As of May 2010.2010 Page 33 . Global . bakeries and foodservice. and one in South Africa. The company is also involved in the supply of branded and unbranded food products to the foodservice and commercial baking industries. General Mills operated 66 facilities for the production of a wide variety of food products.com May GIS New York DATAMONITOR General Mills manufactures and markets branded consumer foods. In addition to its consolidated operations.: key facts General Mills. The company’s joint ventures manufacture and market products in more than 130 countries. The international business segment comprises the company’s retail businesses outside the US. USA 1 763 764 7600 1 763 764 7384 www. grain. dry dinners. ready-to-serve soup. including with Cereal Partners Worldwide (CPW) and Häagen-Dazs ice cream in Japan and Korea. mass merchandisers. It is headquartered in Minneapolis. Minneapolis. The segment sells these products to a wide variety of grocery stores. including soup. The US retail segment operates in a wide variety of product categories. Number One General Mills Boulevard. and international. which include ready-to-eat cereals.

The refrigerated yogurt is marketed through brands. Hamburger Helper. Bisquick. Toaster Strudel. Bac*O’s. Oatmeal Crisp. General Mills offers ready-to-eat cereals. and Frescarini. Fiber One. supermarket. and Basic 4. General Mills primarily exports its products to Caribbean and Latin American markets. Jus-Rol. and grain. The segment serves foodservice distributors and operators. and Creamy Deluxe. The refrigerated and frozen dough products are marketed under the following brands: Pillsbury. refrigerated and frozen dough products. frozen dough products. Fruit By The Foot.LEADING COMPANIES In Canada. and Lärabar. and wholesale bakeries throughout the US and Canada. Bugles. snacks. and Diablitos. dough products. The ready-to-eat cereals are offered through its Big G product line made with whole grains. Forno de Minas. GoGURT.Fiber One. and dry dinners. Chex Mix. Trix. Golden Layers. the Pillsbury Doughboy character. Reese’s Puffs. which include Yoplait. frozen pizza snacks. Yoplait Whips!. Suddenly Salad. General Mills markets its products under trademarks and service marks that are owned or licensed to the company. the segment markets mixes and frozen dough products to retail. Latina. The company markets its ready-to-eat cereals under the following brands: Cheerios. Wheaties. Lucky Charms. vending machine operators. The dry dinners and shelf stable and frozen vegetable products are sold under the following brands: Betty Crocker. La Salteña. grain snacks. and savory snacks are marketed under the brands that include Nature Valley. and Colombo. dry dinners.2010 Page 34 . fruit. and for sale to international joint ventures. Old El Paso. Golden Grahams. Grands!.Ice Cream © Datamonitor. Clusters. Trix. fruit and savory snacks. The dessert and baking mixes are sold under the following brands: Betty Crocker. The segment also comprises products manufactured in the US by General Mills for export.0121 . Toaster Scrambles. Gold Medal. Kix. which include super-premium ice cream. The grain. The bakeries and foodservice segment sells branded ready-to-eat cereals. and business and school cafeterias in the US and Canada. Big Deluxe Classics. Betty Crocker Complete Meals. and custom food items. Simply Steam. Chicken Helper. Gardetto’s. Yo-Plus. Wanchai Ferry. the company operates in several product categories. In markets outside North America. Gushers. Chex. Potato Buds. Global . Fiber One. Cookie Crisp. Wanchai Ferry. Nature Valley. quick service and other restaurant operators. convenience stores. SuperMoist. Cinnamon Toast Crunch. Total. branded baking mixes. Tuna Helper. This profile is a licensed product and is not to be photocopied 0199 . Valley Selections. shelf stable and frozen vegetables. dessert and baking mixes. Warm Delights. Fruit Roll-Ups. dinner and side dish products. The international business is managed through 34 sales and marketing offices. shelf stable and frozen vegetables. Cascadian Farm. refrigerated and soft-serve frozen yogurt. V. Cocoa Puffs. In addition. Betty Crocker. Green Giant. Yoplait Kids.Pearl.

an increase of 17.7 billion in FY2010. vegetables. The net profit of the company was $1. an increase of 0. the company licenses this trademark to its joint ventures in Japan and Korea. dairy products.0121 .LEADING COMPANIES The ready-to-serve soup is marketed under the Progresso brand while the ice cream and frozen desserts are marketed under the Häagen-Dazs brand. Minnesota. vegetable oils. oats. and Pillsbury Pizza Minis. and energy. This profile is a licensed product and is not to be photocopied 0199 . Jeno’s.2% over FY2009. General Mills licenses all its cereal trademarks to Cereal Partners Worldwide (CPW). which uses it to sell its fresh produce in the US.4% of the total revenues in FY2010.7 billion in FY2010. The principal research and development facilities of General Mills are located in Minneapolis. meats. Pizza Rolls. an increase of 4. Key Metrics The company recorded revenues of $14.2% over FY2009. operating supplies. The frozen pizza and pizza snacks are sold under the following brands: Totino’s. a joint venture with Nestle S.5 billion in FY2010. product improvement.Ice Cream © Datamonitor. The principal raw materials used by the company to manufacture its products are grains (wheat.2010 Page 35 . The International division recorded revenues of $2. Furthermore. Pillsbury Pizza Pops. The company also licenses its Green Giant trademark to a third party. an increase of 0. (Nestle).3% over 2009.A. and corn). Revenues from non-US countries reached $2.8 billion in the financial year (FY) ended May 2010. corrugated and plastic packaging materials. Global .1 billion in FY2010.7% over FY2009. Revenues from US reached $12. The microwave popcorn is marketed under the Pop•Secret brand while organic products are sold under the Cascadian Farm and Muir Glen brands. an increase of 3. Non-US countries accounted for 18. fruits. General Mills owns the Häagen-Dazs trademark and has the right to use the trademark outside of the US and Canada.3% over FY2009.6% of the total revenues in FY2010. process design and improvement. and other agricultural products. packaging. General Mills also uses substantial quantities of carton board. and conducts exploratory research in new business areas. the company purchases most of these raw materials from suppliers in the US. For its domestic and Canadian operations. The company focuses its research and development activities on new product development. sugar. US accounted for 81.

711.4%) 68.1% $489.864.710 $43.9 33.LEADING COMPANIES Table 15: $ million General Mills.3% 3.: key financial ratios 2006 9.5 1.1% $416.4% 7.000 2010 14.143.5 17.736 2007 9.6% 0.530.7% 7.304.379 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Global .3 1.2% 6.5 1.458.6 12.041.5% 9.147 2007 12.480 2010 10.076 $38.8% 0.7% 4.322 $40.7% 6.6 28.000 Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Table 16: Ratio General Mills.0% $462.678.652.7 12.3% 0.0121 .7% (0.3 12.6% $448.4 17.1% 6.500 2009 14.0 28.2% 0.294.3%) 67.7 19.888 2009 8.691.8 29.1%) (3.6% 70.3 1.874.825.8 12.441.9%) 69.796.1% 8.580 2008 13.5% 68.2010 Page 36 .3% $435.9% 7.9 12.9 18.024 2008 9. Inc.183.3 30.379 $46.1 1.7% (1.303.783 $43.090.6% (6.6% 4. This profile is a licensed product and is not to be photocopied 0199 .030.1%) (2. Inc.3 18.: key financials ($) 2006 11.Ice Cream © Datamonitor.075.

0121 . Inc.2010 Page 37 . This profile is a licensed product and is not to be photocopied 0199 .Ice Cream © Datamonitor.: assets & liabilities Source: company filings DATAMONITOR Global .LEADING COMPANIES Figure 16: General Mills.: revenues & profitability Source: company filings DATAMONITOR Figure 17: General Mills. Inc.

1% 100% DATAMONITOR Figure 18: Global ice cream market distribution: % share.8% 33.2010 Page 38 .DISTRIBUTION MARKET DISTRIBUTION Supermarkets / hypermarkets form the leading distribution channel in the global ice cream market. 2010(e) Source: Datamonitor DATAMONITOR Global . Table 17: Channel Supermarkets / hypermarkets Specialist Retailers Independent Retailers Others Total Source: Datamonitor Global ice cream market distribution: % share.7% of the market. This profile is a licensed product and is not to be photocopied 0199 . by value. by value. Specialist Retailers accounts for a further 33.Ice Cream © Datamonitor.0121 . accounting for a 37.7% 13.8% share of the total market's value. 2010(e) % Share 37.4% 15.

Table 18: Year 2010 2011 2012 2013 2014 2015 CAGR: 2010–15 Source: Datamonitor Global ice cream market value forecast: $ million.1% 4.3 62.691. 2010–15 $ million 55.369.3% 4. an increase of 22.2%.9% since 2010.7 57.697.244.5 45.2% DATAMONITOR Figure 19: Global ice cream market value forecast: $ million.2 65.0 € million 41.4 % Growth 4.409.9% 4.Ice Cream © Datamonitor.023.2010 Page 39 .023 million.MARKET FORECASTS MARKET FORECASTS Market value forecast In 2015. The compound annual growth rate of the market in the period 2010–15 is predicted to be 4. This profile is a licensed product and is not to be photocopied 0199 .5% 3.320.643.2 47.5 43.211.0% 4.1 49.3 68. the global ice cream market is forecast to have a value of $68.226.2% 4.492.6 51.0121 .0 60.079. 2010–15 Source: Datamonitor DATAMONITOR Global .

0121 .7% since 2010.9 million liters.314.125.0% 3.2010 Page 40 . The compound annual growth rate of the market in the period 2010–15 is predicted to be 3%. an increase of 15.0% 2.408.551.0 14. the global ice cream market is forecast to have a volume of 15. Table 19: Year 2010 2011 2012 2013 2014 2015 CAGR: 2010–15 Source: Datamonitor Global ice cream market volume forecast: million liters.0% DATAMONITOR Figure 20: Global ice cream market volume forecast: million liters.0% 3. 2010–15 Source: Datamonitor DATAMONITOR Global . 2010–15 million liters 13.3 13.8% 3.MARKET FORECASTS Market volume forecast In 2015.408.990.9 % Growth 3.Ice Cream © Datamonitor.0 15.5 14.0% 3.712.5 14.0% 3. This profile is a licensed product and is not to be photocopied 0199 .

This profile is a licensed product and is not to be photocopied 0199 .0121 .APPENDIX APPENDIX Methodology Datamonitor Industry Profiles draw on extensive primary and secondary research. analyzed. company profiles and macroeconomic & demographic information. Datamonitor’s in-house databases provide the foundation for all related industry profiles Preparatory research – We also maintain extensive in-house databases of news. analyst commentary. cross-checked and presented in a consistent and accessible style.Ice Cream © Datamonitor. which can then be refined according to specific competitive. all aggregated. regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused.2010 Page 41 . Review of in-house databases – Created using 250.000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools. which enable our researchers to build an accurate market overview Definitions – Market definitions are standardized to allow comparison from country to country. accurate and up-to-date Global . including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources.

Washington.: 1 202 737 4332 Fax: 1 202 331 7820 www.: 32 2 733 9888 Fax: 32 2 733 0413 www.2010 Page 42 . NW. This profile is a licensed product and is not to be photocopied 0199 .0121 . DC 20005 USA Tel. Belgium Tel.org Related Datamonitor research Industry profiles Ice Cream in Europe Ice Cream in Asia-Pacific Ice Cream in the United Kingdom Ice Cream in Germany Ice Cream in France Ice Cream in Japan Ice Cream in the United States Ice Cream in China Ice Cream in Italy Ice Cream in Belgium Ice Cream in Spain Ice Cream in the Netherlands Ice Cream in Canada Global .idfa. Suite 900.Ice Cream © Datamonitor.APPENDIX Industry associations International Dairy Foods Association Diamant Building. Boulevard Auguste Reyers 80. 1030 Brussels.org International Dairy Foods Association 1250 H Street.fil-idf.

Global . recording or otherwise. mechanical. This profile is a licensed product and is not to be photocopied 0199 . photocopying. without the prior permission of the publisher. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. No part of this publication may be reproduced.2010 Page 43 . conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources.0121 .Ice Cream © Datamonitor. Datamonitor plc.APPENDIX Disclaimer All Rights Reserved. stored in a retrieval system or transmitted in any form by any means. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings. electronic. whose accuracy we are not always in a position to guarantee.

Ice Cream © Datamonitor. We gather information on market segmentation. profiles give you the most important qualitative and quantitative summary information you need . Pharmaceutical & Healthcare. helping you create new business opportunities and ideas. This profile is a licensed product and is not to be photocopied 0199 .ABOUT DATAMONITOR ABOUT DATAMONITOR The Datamonitor Group is a world-leading provider of premium global business information. If you have further requirements. our market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. providing top-level information on 30. industry and country profiles complements our premium products.0121 . Delivered online via our user-friendly web platforms.000 companies. Logistics & Express. Financial Services. Premium Reports Datamonitor's premium reports are based on primary research with industry panels and consumers. Consumer Markets.2010 Page 44 . Energy & Utilities. For more information about Datamonitor’s consulting capabilities. analysis and opinion across the Automotive. Retail.000 of the world’s leading companies in making better strategic and operational decisions. market growth and pricing. please contact us directly at consulting@datamonitor. Combining our industry knowledge and experience.000 industries and 100 countries. 3. delivering independent data. competitors and products. Datamonitor consulting We hope that the data and analysis in this profile will help you make informed and imaginative business decisions. While they do not contain the highly detailed breakdowns found in premium reports. we assist over 6. Summary Reports Our series of company. Datamonitor’s consulting team may be able to help you. Technology and Telecoms industries.com. Global .including predictions and forecasts. Our experts then interpret this data to produce detailed forecasts and actionable recommendations.

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