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Christopher G.

Micardi
Schoharie, NY 12157 (H) 518-295-6468 chris.micardi@yahoo.com

Business Development Director/Manager: Product Management, Sales & Marketing

To Whom It May Concern: The purpose of this letter and enclosed resume is to share my knowledge, professional experience and great potential as a valuable team member within your organization. My years of professional experience in various business environments and responsibilities have given me a diverse and comprehensive employment background that is complete and thorough.
New Business Development Account Management Sales/Marketing Architectural Spec Sustainability/LEED Product Development Budget/Goal Setting Profit & Growth Independent Rep Force - Integrating Factory, Sales, Marketing MSA Planning Market Share Multi-Branding Market Analysis Distribution, K&B Dealer, Builder, Retail, Home Center, OEM Buyer/Purchasing Training Programs

K&B Cabinetry Surfacing Countertops Floor Tile Wall Cladding - Plumbing Accessories RTA Furniture Appliances Home Dcor - Decorative Acoustical Panels
The following is the strongest three sentence case I can make to convince you of my potential as a valuable addition. 24 years hands-on professional experience as a business runner-marketer-sales manager, while developing and marketing consumer and architectural spec building/home dcor material goods. Trained in top level corporate decision making and management methods with large organizations including Sears, Master Brand/Fortune Brand and Kmart. Background in corporate level field sales and team building, merchant buying/purchasing, and account penetration. What I do best is manage business activities to plan and direct personnel, handle multiple responsibilities and tasks, while providing expert organization, communication and presentation skills. I am computer literate with thorough working knowledge and experience with many various computer based applications. I firmly believe that after you have reviewed my enclosed resume, you will agree that I qualify as an excellent candidate within your company. There is only so much that can be gathered from a resume and I hope that we may talk soon to discuss my qualifications in more detail. I look forward to speaking with you shortly and thank you in advance for the consideration. Sincerely,

Chris Micardi

Christopher G. Micardi Schoharie, NY


SUMMARY

12157 (H) 518-295-6468

Business Development Director/Manager: Product Management, Sales & Marketing


24 total years of professional experience as a senior level manager within several larger organizations 12 years sales-marketing-product management: building material-K&B-home dcor-arch spec. Annual sales managed $4M-$80M 7 years as a retailer-buyer-merchandiser with large national Home Centers. Annual sales managed $50M - $160M 5 years experience as an architectural designer-project manager-specification Strength lies in a diverse and well-rounded background with experience in four key areas: professional exposure within several different organizations; industry trending, product development and market introduction; large retail home center buying-sales management; strong sales ability to get-in-the-door with exceptional presentation-sales skills Experienced developer, marketer and seller of consumer products, architectural spec building materials and home dcor goods Experienced director and team builder of independent field sales organizations with expertise vertically integrating factory-sales-marketing Aggressive and persistent personality with exceptional organization, presentation, communication and leadership skills. Computer literate Large corporate employers: Sears, Kmart and Master Brands/Fortune Brands. Larger accounts managed: Home Depot, Lowes, Wal-Mart, Kmart, Direct Buy, ENAP, BKBG, 84 Lumber, Fergusons, Tru-Serv, Orgill, Payless Cashways, Aubuchon, Grossmans, Masso, Ames, Barnett Brass, ACE Hardware, Menards, Costco, Pergament Larger projects: Atlanta Airport, Smithsonian, Disney, AT&T, Mt. Sinai Hospital, Sony, Motorola, CNN, Forever 21, Citadel, Hugo Boss

New Business Development Account Management Sales/Marketing Architectural Spec Sustainability/LEED Product Development Budget/Goal Setting Profit & Growth Independent Rep Force - Integrating Factory, Sales, Marketing MSA Planning Market Share Multi-Branding Market Analysis Distribution, K&B Dealer, Builder, Retail, Home Center, OEM Buyer/Purchasing Training Programs

K&B Cabinetry Surfacing - Countertops Floor Tile - Wall Cladding - Plumbing - RTA Furniture Home Decor Acoustical Panels

PROFESSIONAL EXPERIENCE Peer, Inc. - Chicago, IL


6/2010 to Present National Sales & Marketing Manager - (Brands - Geoquartz Tile-Countertop Surfacing/Almute & Poal Aluminum Acoustical Panels) Oversee architectural spec division in North America. Import manufacturer with responsibility for the development and execution of marketing/sales plan including product development and market introduction. Channels of distribution via arch spec-distributor-retail-OEM. st Hired, trained and manage 28 independent manufacturer representative sales agencies. Over $4M in 1 year sales Experienced in commercial architectural presentation-training-specification-bidding. Created and execute a successful e-mail blast campaign Larger project clients: Baton Rouge Airport, Divi Hotel Resorts, Georgia Pacific, Fox Wood Casinos, CNN Retail, Motorola Complex, Hugo Boss Clothiers, Mall of America, University of Miami, Hyatt Hotels, Treasure Bay Resort, Yahoo Center, and Naval Warfare Museum

Master Brand Cabinets (Fortune Brands) Jasper, IN

8/2006 to 6/2010 Regional Sales Manager (Brands Omega, Dynasty, Decora, Schrock, Diamond, Kemper, KitchenCraft, HomeCrest, Aristokraft - Hardware) nd Promoted to Northeast portfolio brand RSM 5/08 2 largest revenue/account territory. Product development, marketing and sales responsibility with direction of 8 independent manufacturer sales agencies/factory personnel managing territory dealer conflict. $80M territory, $2B organization with distribution channels via dealers-builders-remodelers-home centers-specialty retail. Customer base of 460 accounts. Key role in the restructure of field sales organization and vertically integrating factory-sales-marketing increasing client retention Instrumental in implementing new Master Partner program with emphasis on displacing competitors and multi branding customers Two year period established over 140 new accounts/multi brand placements, $18M in additional sales. 7500 project units @ $30.3M nd 2 best performing region 2009 average 11% above budget and 5% comp in tough economy Larger accounts: Direct Buy, ENAP, BKBG, 84 Lumber, Fergusons, Pro-Build, Stock Lumber, Costco, Home Depot, Lowes Extensive use of Metropolitan Statistical Analysis (MSA) team planning and management with significant market share increase = 56% Instrumental in conceiving, acquiring approval and coordinating multiple marketing/ad/contest event efforts Regional Sales Director (Brand - HomeCrest) Northeast/New England management responsibility for sales, marketing and directing 5 independent manufacturer sales agencies. A $27M territory within a $145M division with distribution channels via dealers-builders-remodelers-home centers-specialty retail. Customer base of over 170 accounts.

Peer, Inc. - Chicago, IL

6/2003 to 8/2006 National Sales & Marketing Manager - (Brands - Geoquartz Tile-Countertop Surfacing/Almute & Poal Aluminum Acoustical Panels) Oversee start-up division with product entry into North America. Import manufacturer with responsibility for the development and execution of marketing-sales plan, product development and market introduction. Channels of distribution via arch spec- distributor-fabricator-retail-OEM. Hired and managed 16 independent manufacturer representative sales agencies. Through both represented and house accounts, short period established new account base with overall sales at $4.5M Engineered new consumer product line, retail friendly packaging for an off-the-shelf program historically custom Experienced in commercial architectural/interior designer presentation-training-specification-bidding Larger project clients: Atlanta Airport, Sony Center, Microsoft Campus, Smithsonian Museum, Holocaust Museum, Kennedy Space Center, th Disney Orlando, Olympic Stadium, 20 Century Studios, Nissan R&D, Princeton University, Citadel, Drago Restaurant, and Mt. Sinai Hospital

Christopher G. Micardi page 2


The Great Indoors - (Sears Roebuck & Co.) Chicago, IL
5/2001 to 6/2003 Merchant/Buyer Hardlines - (K&B Cabinetry, Bath Accessories & Countertop Surfacing Design & Installation Services) Total category management, promotion and sales responsibility for a $50M category within an $800M start-up retail venture. Home dcor/design/project installation within 21units featuring 120K sf retail stores, 100+ sales associates and over 40 vendors. Opened 16 new locations. One of the best performing sales team in 2002. Budget result of 116%, comp store sales of 110% and 104% to subsidy plan. One of the strongest performing categories in the company with the best retail sqft sales result Created a three-part sales training and testing program over 110 participants. Described as world-class by vendors and executives Participated in the development of unique and effective visual merchandising fixtures, while streamlining a complicated retail pricing plan for a specialized category. Visual in-store countertop surfacing model is successful and an industry leader today Six-Sigma trained and projects include: creating streamlined and measurable category sales and product ordering processes; sales tracking metric measuring and evaluating business-employee-vendor performance; development of a sales and operational category training program Managed company operated custom fabrication facilities producing primarily countertops 5 units in key markets with P&L responsibility Larger Vendors: Corian, Zodiaq, Formica, Master Brands, Wilsonart, Kohler, Bertch, Amerock, Avonite 125+ regional custom fabricators

Sunco, Inc. Boston, MA

5/1997 to 5/2001 National Sales & Marketing Manager - (K&B Cabinetry, Bath Accessories, Countertop Surfacing & OEM Component) Primary responsibility for sales and marketing. $30M import manufacturer with a National-Caribbean customer base. Distribution channels via K&B dealers-distributor-retail-builder-OEM. Customer base over 175. Managed 14 independent manufacturer representative sales agencies. Achieved double digit average annual sales growth by diversifying and growing account base Expanded channel plan approaching new opportunities including OEM manufacturing and catalog sales via Barnett Brass Larger accounts: Home Depot, Lowes, Wal-Mart, Kmart, Tru-Serv, Orgill, Masco, Payless Cashways, WE Aubuchon, Grossmans, Masso, Ames, ACE Hardware, Menards, Lumbermans, ENAP, and Pergament Developed and implemented a Caribbean sales expansion plan. 3 rep groups and $2.8M in additional sales, 2 year period Product Development & Purchasing Manager Secondary responsibility included formalizing and directing a new company R&D department. Effort added $4M in sales, 2 year period. Definite hands-on experience determining trends and unique, private labeled consumer goods for Home Depot, Kmart, Wal-Mart and Lowes Designed and developed several consumer products including items (US patent) and purchased by national accounts Marketing and sales of OEM component manufacturing to large companies like Master Brands Cabinets additional $1.5M+ annual sales

Builders Square Corporation - (Kmart Corporation) San Antonio, TX

5/1993 to 4/1997 Merchant/Assistant Buyer Hardlines - (K&B Cabinetry, Bath Accessories, Surfacing, Countertops, Appliances, RTA Furniture Design &Installation Services) Promoted 5/95. Responsible for all aspects of category management sales, training and promotion. Domestic-import purchasing, merchandising, and margin control for a $160M category. $2.4B large home center/project based retail chain with 165 units utilizing 110K sf stores. 225 vendors including fabricators manufacturing custom-made products. Opened 30 new locations. Responsible for creating and implementing a sales training program. Produced training materials and testing procedures, while coordinating effort with vendor base. Rollout to all stores and over 650 sales design associates Building upon special order program - developed new advertising strategy and in-store merchandising effort generating $55M in annual sales Revamped large, under performing in-stock cabinet line. Resulted in a new vendor and merchandising technique, effective in-store marketing, and promotional calendar increasing area sales 28% within the first six-months Larger Vendors: StarMark, Amerock, Wellborn, Corian, Merillat, VT Industries, Wilsonart, Whirlpool 250+ regional custom fabricators Regional Sales-Operations Manager (K&B-Home Dcor Design Centers Cabinets, Plumbing, Coverings, Surfaces, Window Treatments) Northeast Total sales, training and operational responsibility for 17 retail locations representing $22M in divisional sales. Definite large volume, multi-unit field management experience including budgeting, hiring and directing sales force of 70+ designers. Average divisional store sales of $1.3M annually surpassing the company average by 12% Developed sales plan to diversify customer base and target non-traditional retail account base resulted in small commercial project supply One of 25 chosen from over 300 managers to implement a company wide sales/management training program

Albany Architecture & Planning Albany, NY

10/1987 to 10/1992 Project Manager/Architectural Designer Responsible for architectural/interior design and project management of over 200 jobs/$2.5M sales. Key role in marketing business efforts.

EDUCATION/TRAINING
University of New York @ Buffalo 1987/BA - Architectural Planning/Design Six Sigma Trained, experienced including various corporate level assignments (Sears) MOHR Learning Systems Certified Sales & Management Trainer (K-Mart) CAD Design Programs