Role of national government

Facilitation and implementation
i. establish a saIe and stable political and economic environment Ior tourism to Ilourish
ii. ensure the saIety and security oI residents and visitors
iii. Iacilitate and provide appropriate incentives Ior private sector investment in tourism
iv. establish and Iacilitate enabling and appropriate legal and Iiscal Irameworks Ior the
industry
v. Iacilitate the development oI a tourism culture in Tanzania and the supply oI skilled
manpower Ior the industry
vi. Iacilitate an active labour market policy and an appropriate labour relations environment
Ior the industry
vii. allocate appropriate Iinancial resources Ior tourism development
viii. promote tourism as a national priority
ix. Iacilitate and conduct the eIIective marketing and promotion oI the country
x. encourage and Iacilitate Ioreign investment
oordination
i. coordinate and liaise with international, regional and provincial governments with regard
to all aspects oI tourism development
ii. coordinate the tourism-related eIIorts oI all government departments and related
government institutions
iii. coordinate and liaise with NGOs, labour and community organisations, training
institutions, universities and other bodies related to the development oI the tourism sector
!lanning and policy-making
i. Iormulate, monitor and update a national tourism policy and strategy, in collaboration
with relevant stake-holders
ii. develop integrated national tourism plans in collaboration with relevant stakeholders
Regulation and monitoring
i. ensure the application oI integrated environmental management principles in land-use
development proposals to Iacilitate sustainable utilisation oI natural and cultural
resources
ii. Iacilitate the sustainable and responsible development oI the tourism industry, by
Iormulating appropriate development guidelines and regulatory measures
iii. establish and maintain standards oI Iacilities and services
evelopment promotion
i. promote the equitable development oI all destinations with tourism potential, whether
high, medium or marginal potential
ii. promote the involvement oI communities at appropriate levels oI tourism activity
iii. promote the spread oI responsible tourism
iv. promote the development oI major tourism projects that will have national and country-
wide impacts (e.g. trans-border protected areas).
Role of the private sector
The private sector has and will continue to play a critically important role in the Iurther
development and promotion oI tourism. The private sector bears the major risks oI tourism
investment as well as a large part oI the responsibility Ior satisIying the visitor. The delivery oI
quality tourism services and providing the customer with value Ior money are largely private
sector responsibilities. Furthermore, the private sector is in a position to promote the
involvement oI local communities in tourism ventures by, inter alia, establishing partnership
tourism ventures with communities. The government is committed to providing a climate
conducive to the Iurther growth, development and proIitability oI the tourism private sector.
SpeciIic private sector Iunctions include:
i. investment in the tourism industry
ii. operate and manage the tourism plant eIIiciently and proIitably
iii. advertise and promote individual tourism services as well as the country - locally,
regionally and internationally
iv. continuously upgrade the skills oI the workIorce by continuously providing training and
retraining
v. continuously reIurbish plant and equipment
vi. satisIy customer needs by providing quality products and services
vii. develop and promote socially and environmentally responsible tourism
viii. ensure the saIety, security and health oI visitors in collaboration with the government and
other private sector members
ix. collaborate with the government in planning, promoting and marketing tourism
x. involve local communities and previously neglected groups in the tourism industry
through establishing partnership ventures with communities, out-sourcing, purchase oI
goods and services Irom communities (e.g. poultry, herbs, vegetables and other
agricultural supplies, entertainment, laundry services, etc.)
xi. enable communities to beneIit Irom tourism development, Ior example communities
beneIiting directly Irom new reticulation systems and village electriIication programmes
developed through tourism investment in rural areas
xii. operate according to appropriate standards
xiii. eIIiciently organise itselI to speak with one voice
xiv. represent the interests oI private business on the boards oI the major national and
provincial tourism bodies.
Role of communities
Communities are also expected to play a vital role in the development oI tourism. Many
communities and previously neglected groups, particularly those in rural areas, that have not
actively participated in the tourism industry posses signiIicant tourism resources. The role oI
communities in the new tourism thrust include:
i. organise themselves at all levels to play a more eIIective role in the tourism industry and
interact with government and role players at all levels
ii. identiIy potential tourism resources and attractions within their communities
iii. exploit opportunities Ior tourism training and awareness, Iinance and incentives Ior
tourism development
iv. seek partnership opportunities with the established tourism private sector
v. participate in all aspects oI tourism, including being tourists
vi. support and promote responsible tourism and sustainable development
vii. oppose developments that are harmIul to the local environment and culture oI the
community
viii. participate in decision-making with respect to major tourism developments planned or
proposed Ior the area
ix. work toward enhancing the positive beneIits oI tourism and minimise the negative
impacts
x. organise themselves to maximise the sharing oI inIormation and experiences, possibly
Iacilitated through Iinancial assistance by local governments
xi. have a representative voice in all tourism structures at national, provincial and local
levels
xii. encourage the press, particularly the radio and the print media to proactively provide
tourism inIormation and awareness to communities
xiii. work closely with NGOs to educate communities concerning tourism and engender
tourism awareness
xiv. make inIormation on community tourism resources and attitudes transparent and
accessible to all levels oI national, provincial and local governments
xv. sensitise the private sector, tourism parastatals, environmental agencies and NGOs to the
importance oI communities involvement in tourism development
xvi. actively participate in and promote responsible tourism
Role of NGOs
NGOs, particularly environmental and community-based ones, are expected to play a vital role in
the development and spread oI responsible tourism practices. They are expected to play the
Iollowing roles:
i. contribute to the development oI policies and plans Ior the tourism industry
ii. assist the government in developing a standard Ior responsible tourism
iii. assist the government, private sector and communities in implementing, monitoring and
evaluating responsible tourism
iv. attract Iunding Irom donor agencies to develop speciIic community-based tourism
projects
v. assist communities and community groups in organising themselves, preparing
themselves Ior tourism and implementing tourism projects
vi. assist the government in conducting tourism and environmental awareness programmes
among communities and the tourism industry at large
vii. liaise between the private sector and communities to generate more community
involvement in the tourism sector and stronger private sector commitment
viii. deliver education, training and bridging courses to local communities
Role of the media
Areas oI participation and involvement by the local media in developing tourism include:
i. tourism awareness programmes to the population at large
ii. press coverage and special campaigns to promote responsible tourism initiatives
iii. promotion oI domestic tourism through Iamiliarisation trips and press reports on diIIerent
destinations
iv. cooperate with Tourism Organisations in marketing their provinces to the domestic
market
v. provide an important link to the national public relations eIIorts in overseas markets
Role of conservation agencies
National and provincial conservation agencies play an important role in developing and
managing state conservation land Ior tourism purposes. In this regard, their roles are as Iollows:
i. ensure the protection oI biological diversity in Tanzania, within the network oI protected
areas and other areas which contribute to nature conservation and tourism
ii. proactively integrate areas under their control into the tourism resource base by providing
controlled access to and use oI protected areas to the public and commercial tourism
operators
iii. where appropriate, provide tourist Iacilities and experiences in areas under their control,
in a responsible manner
iv. promote the diversity oI tourism experiences oIIered within and adjacent to protected
areas
v. oIIer a range oI tourism experiences which remain accessible to the average Tanzania
vi. Iacilitate and support the establishment oI biosphere reserves, conservancies and
community owned reserves
vii. where appropriate, Iacilitate and support the establishment oI partnership tourism
ventures between communities, private business and conservation agencies inside or
adjacent to protected areas
viii. promote and provide opportunities Ior local entrepreneurs to integrate their operations
with tourism activities inside protected areas
ix. assist tourism authorities in the conduct oI environmental tourism awareness programmes
x. contribute to the development oI policies and plans Ior the tourism industry
inistry of Environmental Affairs and Tourism
The Minister oI Environmental AIIairs and Tourism is ultimately responsible Ior the
government's management oI tourism. The tourism responsibilities oI the Ministry are as
Iollows:
i. to raise the proIile oI the tourism industry and put it in a position to compete with other
sectors Ior Iunding and other national resources
ii. to unleash the sector's potential as a leader in wealth-creation and employment
generation.
iii. to link the management oI tourism with the critical environmental products that it uses,
viz. national parks, protected areas and cultural resources by Iormulating a cohesive
development strategy and introducing speciIic environmental Iunctions oI monitoring,
regulation and impact assessment where appropriate.
iv. to carry out a critical coordinating role among ministries whose mandates and activities
directly impact on tourism - namely Ministries oI Finance, Public Works, Transport,
Trade and Industry, Arts, Culture, Science and Technology, Labour, Education, Home
AIIairs and Foreign AIIairs.
v. to Iacilitate creative and strategic interaction between the tourism policy and policies
guiding the management oI land, water, energy and other natural resources


REFERENCES:
$ustainable tourism in $A & regional travel y elinda Gough- 2008

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