This action might not be possible to undo. Are you sure you want to continue?
Strategic moves made by the rivals in the industry
In the channel industry each company tries their level best to beat their opposition in the race of high rise of TRP business. For being strong and to form a brand image each firm form different types of strategic moves and those are affected by evaluating 5.1) Current strategies of the competitors 5.2) Future or announced action of the competitors 5.3) Recent moves made by the rivals 5.4) Strength & weakness of the competitors 5.5) Market share of the competitors on the same product 5.6) Competitor analysis 5.7) Public Comments to be Successful in the industry 5.8) Studying past actions and leadership 5.9) Who has flexibility to change in major Strategy
5.1) Current strategies of the competitors
In the market the competitors try to be different form each other to attract the customer and for it they try different strategies. Most of the channels focused on drama programs to attract the viewers. Some tries to give the taste of every program equally to the customers as a strategy. Some channels try to be innovative as their strategy in the market. Someone’s strategy is to keep moving in a common flow of the journey. Some of them takes lesson from the industry of neighbor country (INDIA) and apply them in the channel industry of Bangladesh. The main dominant characters in the channel industry of Bangladesh are Channel – i & NTV. Both of them tries same pattern of strategy to attract the customers where as ATN focused on drama basis program as their strategy to attract the viewers
5.2) Future or announced action of the competitors
As many channels has moved into the reality show world, some of the other channels are thinking theme for reality show and some has announced for their work. Ekushey TV (ETV) is going to launch their reality show “MISS UNIVERSITY” very soon. Most of the time the channels do not announce their future moves in the market. Beside the programs some of the channels are going to launch new channels for news only and only music channels as one of their portfolio (branch).
5.3) Recent moves made by the rivals
Most of the channels found that they are going through a monotonous routine of the programs, so some of the channels took initiative step to attract the viewers. Reality shows, which are the examples of the unique moves made by the rivals in the industry.
NTV NTV Channel - i Channel - i Channel - i Channel - i ATN Desh TV My TV
Closeup 1 Easyder Busy Show (for corporate females) Khude Gaan Raaj Uttoradhikar Fan Tournament Rock Star Tarokader Taroka K hote chai kotipoti Fighter
Theme Copied From
Indian Idol Little Champs Big boss
+ Do not utilize its own intellectual in proper way As the channel has launched another branch of it (news channel) is going to loose some of its loyal customer. where the channel brought together three famous musician in our country for a fabulous and very uncommon show. one company could analyze its competitors how strong and how weak are the rivals in the industry. May not capture some customers who like to put their product in the programs like Drama. the music programs used to be performed by one musician but now the channels have modified it. Studying these. As “Amaro gaite eche hole” (NTV). + tries different things to show to viewers It has been present while the market was emerging + The channel is transmitted throughout South Asia. viewers get annoyed. What kind of threat the rivals could bring on the firm. and North America Has good creative minds + as a first introducer of different program in the channel industry has gained good reputation from the market The channel offers a wide variety of presenting local and international news + It is following ATN Bangle Do not have license to broad cast local programs to the neighbor country (India) loosing a huge opportunity to earn a foreign revenue.UK. because they will transfer to the news channel from entertainment channel Cannot not come back to its original track. Seeing this many other channels are thinking to copy such idea. where the channel is bringing the two new music faces. bringing two or three performers together in one show. who can perform their music on the show and “Acoustic Live” (R TV). 5. Dubai Weakness Busy in showing tvc more consequently in between programs. What problems the substitute product (Radio Channels) could bring to the TV channels.4) Strength & weakness of the competitors Strength & weakness are the most important part for every company. ETV Somoy Sangbad . as. most of its intellectual power has speeded way (has moved to other channel) As it has just arrived in the market will face some difficulties to attract the customers. Channels are reshaping the old theme of the programs as in early days. + Making competition in the program with the rivals cause trouble cause to loose viewers (due to confusion which one to see). Leader Channel Strength It has been present while the market was emerging + It telecast at USA.As uniqueness some channels are now telecasting programs on tourism and on animal planet. the Middle-East. + Always keep in copying the popular program theme and make them same to local market + Scared to try put different things in front of market Copying the same strategy of other channel. Europe. as a promotion to catch the viewers(customer of the product) Common Weakness Channel i NTV It has been present while the market was emerging + Formed a back word integration (it has started making dramas for its channel) now it do not need to depend on its program supplier.
The bar graph at the right tells us what kind of market share the channels are having at this moment. they just do not think to make it different. the guest. the host. Reality show Others . None of the channels go for different idea to capture the market. In them a new channel “Somoy Sangbad” has recently entered in the market with different idea (only news channel) has captured the market quickly because of its differentiation in selling its programs to the market 30 25 Frequency % 20 15 10 5 0 Channel i ATN Bangla Bangla Vishion NTV RTV ETV BTV Somoy Sangbad Popularity of televishion programs in Bangladesh All the channels except the news channels telecast the same type of programs to its viewers.Repport based prog Talk Show Cinema Drama Magazine Program News 0 10 20 30 40 50 60 70 Frequency % .5) Market share of the competitors on the same product M ost regularly watched local channels Every channel is providing the entertainment base program to capture the eye of the viewers. they just change the color of the program. but unfortunately the story remains the same. so they could attract the companies for the promotions of products and services of those companies.5. If a channel found that the viewers are interested in a program.
6) Competitor analysis .5.
7) Public Comments to be Successful in the industry .Competitive Analysis Chart Name 1 2 3 4 5 6 7 8 9 10 16 17 18 19 20 21 22 23 24 26 BTV ATN Bangla Channel i Ekushey Television NTV Ruposhi Bangla Banglavision BTV World RTV Channel One Boishaki Diganta Television Islamic TV Desh TV My TV Independent Television Mohona TV ATN News Somoy Sangbad Maasranga TV Genre Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Religious Entertainment Entertainment 24 Hours News Channel Entertainment 24 Hours News Channel 24 Hours News Channel Entertainment On Air 1965 1998 1999 2000 2003 2004 2005 2005 2005 2006 2006 2007 2007 2009 2009 2010 2010 2010 2010 2011 Focus program Foreign TV shows Drama Drama + Reality Show + Music show Keep equal balance on all programs Drama + Reality Show + Music show Market share 5 15 24 5 19 1 6 1 7 1 1 1 Focus on Islamic point of view 3 1 1 News 1 1 News News Focus on Indian theme based story 1 6 0 5.
So ultimately main customer of the TV channels is the viewers. TV channels main customer is the service provider company and the product selling company. 4) Comedy show – Indian Channel SAB 5) Animated show – Famous BTV animation MINA • Funny • Social activities + Problem + solution • Influence Kinds + Adults 6) Selling products on internet – attach TVC with the programs in such a way that people can not pirate them. for every company. Normally TV channels segment the market in age and personal group (Male and female).because marketers say the two nations consumer behavior is same) and copy their strategy and compare those with the local market and the competition. Channel A Drama Talk Show Cooking Documentary Channel B Song show Cooking Talk Show Drama 13) Market segmentation is very important. Marketers use segmentation and target the market to make their selling easy and move close to the consumer by making and viewing promotion to the companies target market. Each could form a popularity bar chart to see which Channel is strong at what program and combine their time slot. 10) Providing what kind of show the competitor has gained the market share. real life story 8) Technology upgraded – a company has provided high tech Mobile to capture the story & can send them to the head office from the story point 9) Follow the neighbor country (India. should be sorted and target must be made to capture that market.1) Detective program – showing programs like Faluda 2) Crime Petrol – Making drama on real criminal activities which has been formed. 11) Reducing TVC rates in the programs • • Present – 20 TVC is showing in one program In future – Show 10 TVC in one program 12) Merger – two channels could come together and share their resource and market share to become strong or be dominative character in the market. whose market is the consumer. 3) Backward integration – Channels could make their own product (Drama. at what size. . Channels could go for geographic segmentation. cinema). 7) Bring different story in Dramas – Dramas are made only on love based stories. Building their strength. the stories could be different as horror story.
not because of one man in the market but due to different segmentation of the market. Though BTV was a government channel but it had strong hold in the market of TV channel industry. In the journey the channel BTV has entertained its viewers in all age (kids. But they could do well in the market at that time.8) Studying past actions and leadership If we study the history of the channel industry in Bangladesh we could see that there was only one channel “BTV” under government. adults & old). Who had been entertaining the viewers since 1965. On 2000 Ekushey Television (ETV) came to the private TV channel industry. This was possible for Ekushey because they brought . Show (Viewers : Family) • Arabian nights • Sinbad • Harqulis • X-files • Macgyver • Knight Rider • Harculis Animation (Viewers : Kids +Adults) • Mena Cartoon • Sisimpur Talent Program (Viewers : Teenage) • Notun Kuri (National Cultural • Talent Hunt) • BTV National Debate Drama (Viewers : All) • Kothao Keu Nai • Aaj Robibar • Nokkhotrer Raat • Bohubrihi Magazine Show (Viewers : Family ) • Ittyadi Others (Viewers : All ) • BTV National Debate • Mati O Manush The first private TV channel was “ATN Bangle” came in 1998 and then “Channel i” came in 1999.Segmentation Female – Beautification Cooking Show Handy craft Male – Stock market News Teenage – Music Fashion Educational Show Kids – Animation Geographic – Drama for Dinajpur Drama for Chittagong Drama for Noakhali 5. And from the beginning they captured the eye of the viewers and so the customers (Multinational companies for adds).
Channels Like Channel – i. Boishakhi. Bangla Vishion. RTV. .uniqueness in drama. channel i. Ekushey converted the viewers of the BTV. telefilms. in musical programs. & ATN to its viewers through its program differentiation 5.9) Who has flexibility to change in major Strategy Channels who have been in the market of Bangladesh for long time and the channels who has big capital and good work force with intellectual power has the power of flexibility to change in major strategy. NTV. are Desh TV are working to become a brand and to be the top position in the channel war. report based programs.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.