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Student Network Resources Inc. ©2003-2011

Aditya Birla has a yearly fiscal turnover of $ 24 billion USD with a market. India. France. technology has helped it to leapfrog into the 21st century as a major economic player. the Philippines. Bangladesh. China. Sri Lanka. Indonesia. Brazil. Myanmar. the United States. Bahrain. Indian companies are very much the product of the environment that they come out of. The group now has over 100. Company Analysis. Introduction In general. In general. the United Arab Emirates. Luxembourg. the group continues to emphasize the innovative use of India's primary resource: people. Singapore. Philippines. Switzerland. Australia. Germany. Hungary. Aditya Birla Group is the first truly multinational corporation in Indian business history. The Aditya Birla Group has done this not just in the sector of Internet communications technologies.External and Industry Environment Analysis. Also. Italy. but also across the vast and various sectors that make up the company. Brazil. The Aditya Birla Group is no exception to this. While the country is lacking in infrastructure and is held back by certain social systems. Indonesia. Egypt. the United Kingdom. Laos. Hungary. Italy. it is the opinion of this author that this approach needs to continued and expanded upon. Canada.000 employees in some 27 countries. It has succeeded so far by an emphasis upon the acquisition of market volume. Malaysia and South Korea. Critical Success Factors. and Student Network Resources Inc. including Thailand. ©2003-2011 . Egypt. France. Indian businesses have done surprisingly well in the present recession and have even been able to thrive.

The Aditya Birla Group consists of four major companies. metals. Grasim. Aside from viscose staple fiber. telecom. The company now operates out of India. Among these sectors are viscose staple fiber. financial services. fertilizers. non-ferrous metals. cements. The group is very diversified and is the dominant player in all the sectors in which it operates such as viscose staple fibre. fertilizers.Vietnam. viscose filament yarn. These operate in various different industrial sectors throughout various subsidiaries. Malaysia and China. New companies are rapidly being acquired by the group in an effort to dominate market volume and share. Aditya Birla Nuvo. Idea cellular and UltraTech Cement ("Aditya Birla Group") . It also has viscose filament yarn businesses and spinning mills at several other locations all over India and South East Asia. BPO and IT services ("I Love India. chemicals. The Aditya Birla Group is organized into various subsidiaries that now operate across different sectors of the economy and across the globe. insulators. carbon black. BPO and IT services. Laos. ©2003-2011 . etc. branded apparel. chemicals. carbon black. financial services. The group owns the Birla CelluGroup's cement business brand.com"). These include subsidiaries such as Hindalco. The Aditya Birla Group is now the world's largest player in the Viscose Staple Fiber industry. the Aditya Birla Group also owns acrylic fiber businesses in Egypt and Thailand. telecom. The group has pulp and plantation subsidiaries in Canada and has recently invested in plantations in the country of Laos. retail (under the 'More' brand of supermarkets). Student Network Resources Inc. Thailand. insulators. cement. viscose filament yarns. chemicals. branded apparels. joint ventures.

SWOT Analysis: Strengths: Demographic Factors: -Rising disposable income -Urbanization -Low labor costs -Vision of group leadership to compete and thrive in this environment Weaknesses: -Lack of trained personnel at all levels. The company is now headquartered in Mumbai and has pan-Indian as well as international operations (ibid). Idea Cellular now accounts for afull third of the group's market capitalization. Idea Cellular started off as just a joint venture with the Aditya Birla.The Aditya Birla group also functions as a major player in the branded garments market in the its home base of India (ibid). -Fragmented approach to human resources. but the stakes of the remaining partners were eventually acquired by the group. ©2003-2011 . AT&T and the Tata Group. -Taxation hurdle Student Network Resources Inc. -Stringent employment and industry laws. Idea Cellular is now wholly owned by the Aditya Birla Group.

Social issues. -Fragmented approach to human resources Opportunities Potential for investment. the company is also subject to the surrounding weaknesses of Indian society including high taxation. Locational advantage. Unfortunately. The group appears to have the vision and the competitive insights to compete in this market. Poor inventory turns and stock availability measures Conclusions from the SWOT The key strengths of the group reflect the surrounding Indian society where rising disposable income. a lack of trained people and stringent employment and industry laws and Student Network Resources Inc.-Underdeveloped supply chain -Underdeveloped logistics infrastructure. urbanization and low labor costs are fueling Indian growth despite the global recession. Threats Political issues. Sectors with high growth potential. Fastest growing formats. ©2003-2011 . Inflation. underdeveloped infrastructure and supply chains.

The vision of group leadership to compete and thrive in this environment appears to be more than adequate to meet these challenges. This should help concentrate resources upon the acquisition of other potentially profitable business Student Network Resources Inc.traditionally fragmented approaches to human resources. Recommendations In the group's traditional sectors such as heavy industries (e. Even exit interviews would function to accomplish this. surrounding Indian societal political and social issues. In this way. use of technology and innovative training techniques during the tenure of the employee's service. market opportunities are such that development and growth may help the company surmount these odds if the proper human resources measures are engaged. Good human resources management in the future will include the access of good personnel on the front end. Hindalco). it must be accepted that the free market is not now just a passing phenomenon. maintained and expanded. the group should be able to overcome the human resources deficits.g. ©2003-2011 . In addition. Fortunately. inflation and poor inventory turns and stock availability measures can be overcome. Hopefully. performance based reviews and promotions need to be continued. Human resources are almost always the key component of any company and the Aditya Birla Group is no exception to this maxim. pay incentives such as differentials in salary. the potentials for investment and market locational advantages will will allow them to function in sectors with high growth potential. By tapping into the dual strengths of human material and the new Indian potential for technology.

Employee actions and attitudes are affected by India's socialist past and constant retraining is necessary to assist the continued transition to the free market economy. The focus on these aspects reflects well upon the group's portfolio of businesses and the quality of management.we expect the trend to continue.opportunities to supplement these when they suffer. Even as the price of pulp prices have reached recent record heights. Domsjo looked attractive to the group for acquisition due to its use of cutting edge technologies to cut costs.we are seeing a stable to growing trend in the volumes. In term of Porter's five forces model analyze industry trends. Volume and competitiveness are the group's key points of insight and are necessary to any future recommendations. volume will play a very critical role. They know that this needs to happen not just in retail. Head.. This is motivating the purchase of business opportunities in other sectors. Especially in the retail sector ("Economic Times"). generic strategy. but in all other sectors as well and that this key trend has ensured the group's success in the past and will do so in the future as well. This author's recommendations reflect this. “Again. but also include expanding the focus upon employee training to adapt to the new market conditions.” According to Muthukumara. The acquisition helped the Aditya Birla Group to gain control over inputs for the Viscose Staple Fiber Student Network Resources Inc.... Muthukumaran. they are dealing specifically the intensity of competitive rivalry by gaining more market volume and therefore keeping down prices. ©2003-2011 . including the recent acquisition of Domsjo Fabricare AB within 60 days for a bargain price of $340 million USD. According to D.. Group Corporate Finance of the Aditya Birla Group. Aditya Birla is looking for attractive assets to diversify and continue growth in overall group volume...

Conclusion In general. It has succeeded so far by an emphasis upon the acquisition of market volume. In general. Its conservative approach while everyone else was overspending has helped it to weather the worldwide recession. technology has helped it to leapfrog into the 21st century as a major economic player. While the country is lacking in infrastructure and is held back by certain social systems. Now. In the 1960's. Indian businesses have done surprisingly well in the present recession and have even been able to thrive. It as not only survived but also thrived in this challenging economic environment. the group continues to emphasize the innovative use of India's primary resource: people. The Aditya Birla Group has done this not just in the sector of Internet communications technologies. Also.(VSF) sector of the group. Indian companies are very much the products of the environment that they come out of. The company is a model for Indian growth and will continue to be this way into the foreseeable future. the Aditya Birla Group brings the Student Network Resources Inc. The Aditya Birla Group is no exception to this maxim. it is the opinion of this author that this approach needs to continued and expanded upon further . ©2003-2011 . but also across the vast and various sectors that make up the company. Dissolving grade pulp is used to manufacture VSF and is an effective substitute for cotton or synthetic fibers in the textile business sector (Barman). the groups founder took his operations overseas in order to buck the “License Raj” back in socialist leaning India.

Globalization has come to stay and the Aditya Birla Group will undoubtedly lead the way. ©2003-2011 . Student Network Resources Inc.prosperity of the free market back to India and is a world leader in private enterprise. It is a good bet for safe investment and innovation in the fast paced environment in the recessionary market we find ourselves in.

" The Economic Times. Barman. 23 May 2011. 2 Jun 2011. Web.com/the_group/index. <http://www. <http://www. Student Network Resources Inc. ©2003-2011 .html>.htm>.indiatimes. "We are on constant lookout for attractive assets: Aditya Birla Group. Web.com/media/press_reports/20110524_science_of _shopping.com/economy-of-india/top-50-companies/aditya-birlagroup.adityabirla. 2011.html>. <http://articles.Works Cited "Aditya Birla Group Profile ." I Love India.economictimes. 2011. Web. 2011.adityabirla. 27 May." Aditya Birla Group. ET Mpw.com. <http://www. 1 Jun 2011.com/2011-0527/news/29589967_1_novelis-hindalco-volumes>. 1 Jun 2011. 2 Jun 2011. Arijit." Aditya Birla Group. Web. "Aditya Birla Group India. "Kumar Birya's science of shopping.iloveindia.

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