Interview:

12- Tejari Bringing Businesses Online

Mr. Shehzad Shabbir Dahar
General Manager, Tejari Pakistan
20- Abhishek With MotoQ

Telecom:
8- Dhabi Group Expands
10- Mobilink Hunt for Heroes
11- PTCL in High Gears
14- Telenor’s Tribute to Music Legends
16- PTA to Help Various Countries in MNP Implementation
19- CMPak Set Ready to Enter AJK and NA
22- Warid Uplifting the Street Cricket
23- Shine With Me
26- Excessive Cellphone Chat
27- Mobile TV
32- GITEX Technology Week
49- LG’s Shine in India
70- iPhone Unlocked
46 Cover Story: VPN on the Rise
Cover Story:
46- VPN on the Rise 8
IT:
18- GST; The Root-Cause of IT Setback
21- Pakistan Aims Larger Outsourcing Share
24-
76-
Internet Mania The Demise of newspapers
Searching the Web
12
78- Optimizing Your Webpage
80- iSCSI Breaking Through

Informative:
50- Coming Mobiles
53- Current Mobiles
58-
72-
Mobile Reviews
Hot Laptops 14 Telenor’s Tribute
to Music Legends
Tejari - Bringing Businesses Online
90- Tech News

Briefs:
28- Pakistan in Pictures
34- World in Focus
64- World in Pictures
82- National 10
85- International

Press Release:
88- 40 Cities to Get Broadband
Internet in a Year

23 LG’s Shine in India 20

4
 Pakistan's Telecom industry has seen an unprecedented growth in last few
years. Cellular phones are considered as a major responsible for this growth.
All six cellular operators of the country are bringing more and more people
under the umbrella of their network. Cellular subscribers' base of the country
has crossed 64 million mark and the teledensity has gone well over 40. All
these figures put Pakistan on top of fastest growing markets' chart.
Every technology brings some evils along with its advantages. Similarly,
the emergence of mobile phones created good room for evil minded people
to get their hands on over this gadget. Many of us consistently complain
about becoming the victims of cellular crimes.
Initially cell phone misdeeds were just for the sake of individual's fun,
however, this fun and pleasure soon turned into very well managed crime.
Wrong calls, disturbing, alarming and agitating messages are only a promo
of very serious and deep rooted crimes which involve cell phones.
Increasing instances of lottery scamming through cell phone calls and
text messages is one of such crimes – the same that hit the internet users in
their email inboxes to make the innocent people fool and extract money from
their pockets.
Lottery scam in Pakistan has increased alarmingly in recent months.
Many of the cell phone users receive calls and messages, from unknown and
unidentified numbers, of winning the lotteries of millions of rupees. Users
are asked or rather directed to disclose their credit card number in order to
claim the prize. In some cases they even ask to send a Cheque for this pur-
pose. Interestingly, scammers term this money as processing fee.
The amount of the lottery prize puts many of the simple and innocent peo-
ple in the hands of the swindler, as a matter of the fact that many people
want to become rich in no time. Consequently, they can do nothing, except
lamenting on their loss.
Most of the times, these swindlers use an unregistered number, which
helps them to keep themselves away from the law and authorities. Moreover,
the absence of cyber-crime law makes Pakistan a heaven for such culprits.
All these elements indicate that Government of Pakistan needs to take the
issue seriously and use all its resources to keep a check on the activities of
these cyber culprits. The authorities and PTA, apart from issuing strict direc-
tives to the cellular operators to get their subscriber registered, need to draft
a proper cyber law in this regard. At the same time, the execution of the pub-
lic awareness programmes is also a need of the hour to address this grave
issue properly.

Zubair Ahmed Kasuri Editor-in-Chief Published by Good News PR Network

Aamir Attaa Editor Printed by Akkaz Printers, Lahore
Lahore Office: Telephone:+92-42 - 7221006 - 7222275
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5

Cell Phones & Marriage
Leaving aside the routine problems of dowry etc, I was surprised to
know that in many cases the reason for the break-up of a marriage was
none other than the mobile phone. It was learned that the brides were in
constant touch with their mothers informing them about minute-to-minute
happenings and acting according to the wishes of their mothers sitting
hundreds of miles away. A mobile phone is a very good thing to have but
it should only be used while one is really mobile. When it comes to the
cost one has to pay to enjoy being in contact, then I think it is better not
be in contact at all.
Dr Munawar Aziz, Abbottabad
Telephone Blues
My telephone number is 4813069 and it has been out of order for the
last 30 days. Several times I have made complaints with the local
exchange. Each time the lineman of our area comes and tells us that the
number is bad from "peechay say". Since I am not a very technical per-
son and have no idea about what this means, nothing comes of what the
lineman tells us. We suspect that he is only saying this so that we grease
his palms to do work, which is his job. The bottom line is that the number
remains out of order till today. What are we supposed to do now? Will
someone in PTCL please come to our aid and get this number fixed? Or
should we stop paying the bill since after all we are being charged line
rent.
Askari Hasan, Karachi
No Concern for Others
Screening movies and playing audio players is considered a courtesy
service by most public transport companies operating on national high-
ways and motorways. They play movies and songs for the pleasure of the
passengers but actually cause disturbance to many. Some passengers do
enjoy the music or the movie but many do not and are forced to
listen/watch. Some close their eyes but find it difficult to stop the noise
from bothering them and endure the forced entertainment. The question
of what they play is another big issue which needs serious consideration
and should be of the choice of the majority of the passengers.
In Pakistan, a public road transport company gives the passengers a
choice to listen to whatever they want via headphones. While in devel-
oped countries, people even avoid the use of cellular phones in public
transport as others get disturbed, playing TV/audio players loudly is out of
the question. The National Highways and Motorway Police should act in
this regard.
Obaid Hassan Qureshi, Lahore
Mind your English
TWO decades ago television was an effective way of learning the
English language as programmes, news, movies and even cartoons were
shown in English. The youth had exposure to it and used it to improve
their English vocabulary and pronunciation. Unfortunately common TV
channels today are mostly showing English programmes dubbed in Indian
Urdu. Now viewers, especially the youth, are learning words like 'bokhum'
and 'durghutna' not earthquake or accident.
We as a nation are missing opportunity of learning English via
TV.Authorities are requested to do some thing about it. At least channels
like Discovery and National Geographic should be allowed in English.
SAMI BIN SHAFIQ, Lahore
Telephone Complaint
Phone Nos. 5052819 and 2566708 installed at our houses, are out of
order for the past three months. Constant complaining to concerned
exchange produced no result. Will PTCL inform how these telephones will
become operative?
MATEEN ANSARI, ADNAN KHAN, KARACHI
6 Send us your letters at flare.mag@gmail.com or at our postal addresses. Flare reserves the right to edit letters for clarity and space.
Ads on TV Channels
ONE is amazed as to how TV channels, especially the leading
ones, have abandoned a code of conduct and the interests of their
viewers by interrupting programmes, even during the speeches of the
president and the prime minister, and bombarding them with second
rate advertisements, time checks, etc.
Everywhere in the world, there is a regulating body which issues
guidelines and a code of conduct for the electronic media, relating to
the contents of an advertisement and ensures that it is not unethical,
immoral or misleading and the gap between each advertisement, etc.
At the same time, socially responsible companies and advertising
agencies also have their own set of rules and a code of conduct to
ensure that interests of the citizens, especially children, are protected.
That is why in most countries advertisements of cigarettes and alcohol
have either been banned or restricted to certain times, to discourage
and protect the young from these social evils.
In Pakistan, it is PEMRA which is supposed to regulate the activities
of the electronic media. At the same time, the advertisers also have
their own associations which are responsible to regulate the activities
of their members.
But as is always the case in Pakistan, though the laws, rules,
guidelines, etc., exist, like the traffic laws, they are not observed and
flouted with impunity. And, as usual, the reason is lack of enforcement
and accountability, which like a cancer, more deadly than corruption,
has spread throughout the institutions in Pakistan and has gradually
destroyed them.
What is even more surprising and embarrassing is that the offices
of the president and the PM have been diminished and their pictures
and speeches are being used to promote shopping malls and other
commercial activities. This just shows our mindset and how commer-
cialised our society has become. And even more surprising is that the
offices of the president and the PM have allowed this gross misuse of
their offices.
One hopes that the courts will take up the issue of misleading
advertisements, misuse of the electronic media and other related mat-
ters and instruct PEMRA to enforce the rules and regulations laid down
by them and take appropriate action against those who violate them.
HAMID MAKER, Karachi
Telephone Directories
WHY has the PTCL discontinued printing phone directories when
they normally home-delivered these until a few years ago?
If the reliance is tilting towards electronic means, the least they can
do is provide each customer with a CD containing all subscribers'
phone numbers and addresses.
In this information age, the PTCL has no website that one may visit
and get such information. The operators at 17 normally dish out only
one phone number at a time. It is time the PTCL gave back something
to customers who have made it so profitable.
TAHIR GUL HASAN, Lahore
Monitoring SMS Messages
The Pakistan Telecommunication Authority (PTA) has directed all
the mobile operators in the country to start monitoring SMS text mes-
sages sent by mobile users in order to impose censorship and block
mobile connections of users spreading anti-government content.
Speaking purely on technical grounds and without going into the
separate debate on the morality of the act, the initiated exercise is
bound to face the same fate as PTA's campaign of tracking down
stolen mobiles in the country. What PTA does not realise is that tech-
nology is always one step ahead.
The advisors behind the idea to monitor SMS text messages seem
to have ignored the fact that there exist mechanisms for secure trans-
mission of messages using encryption in all mobile devices.
Applications for sending encrypted SMS messages using cryptographic
methods is already being researched and its commercial deployment is
expected in the near future.
Let's not waste our energies and resources on a fruitless exercise
which will take us no where. Should we not instead strive to encourage
freedom of expression using advanced technologies for the benefit of
establishing a just society?
DR IRFAN ZAFAR, Via email
 Telecom Flare Report
he venture capital arm of Abu
T Dhabi Group has entered into a
partnership agreement with
Germany's Bertelsmann Arvato
Mobile Middle East Group,
through its local regional affiliate,
Arvato Middle East Sales ("AMES"). AMES
has positioned itself in the region to bring to
market a full range of Digital Media services,
designed to dominate the areas of Mobile and
PC Entertainment.
The Abu Dhabi Group, acting on behalf of
its investors, will acquire 50 percent stakes in
AMES for an undisclosed sum. The investment
is part of Abu Dhabi Group's strategy to be an
active investor in the high growth
Telecommunications Industry. The Group fol-
lows a strategy which often includes opera-
tional control of its investments and designed
to complement its GSM and WiMax business-
es in Pakistan, Bangladesh, Republic of
Congo, and Uganda.
The Group's present mobile businesses
operate under the umbrella of Warid Telecom
International while its WiMax business in
Pakistan is being launched by its subsidiary,
Wateen Telecom.
Bertelsmann, as the world's 3rd largest
Media Company with approximately 100,000
employees, generated revenues of 19.3 billion
euros in 2006, has made significant multi-mil-
lion Euro investments in building Digital Media
Distribution Platforms over the last four years.
Bertelsmann and The Abu Dhabi Group are
utilizing these Digital Media Platforms to build
within AMES a Digital Entertainment business
capable of servicing more than 200 million cus-
tomers. AMES will offer customers, across
emerging markets, unprecedented access to a
world class digital entertainment offerings for
their Mobile Phones, PC's and set top boxes.
While commenting on the partnership, H.H.
Sheikh Nahayan Mabarak Al Nahayan,
Chairman of Warid Telecom International and
representing the Abu Dhabi Group said, "Our
vision is to evolve our businesses as market
leaders wherever we operate. Our growth has
been largely organic and we selectively
choose our partners and form alliances to help
realize our objectives: that our customers are
the ultimate beneficiaries of the innovation and
quality to which Warid Telecom International is
committed. We have had a long relationship
with the Bertelsmann Group and we believe
that this partnership with Bertelsmann will fur-
ther enhance our objectives".
"In addition this latest investment will broad-
8 en the potential markets to include the Middle
Dhabi Group has expanded its expertise by partner-
ing with Germany's Bertelsmann Arvato Mobile
Middle East Group, through its local regional affili-
ate, Arvato Middle East Sales, to provide its consumer
with rich multimedia and value added services
East, Subcontinent, Africa, and selected Far-
Eastern markets where Warid Telecom
International and AMES will do business".
Mr. Hartmut Ostrowski, Arvato's CEO and
Chairman, and appointed Bertelsmann CEO
as of 2008, said "We were impressed with the
proven ability of the Abu Dhabi Group to create
value in all the markets that they operate in.
At Bertelsmann, we prefer to invest alongside
those with whom we have strong relationships
and who have strong regional business cre-
dentials. We have for some time wanted to
work with HH Sheikh Nahayan Mabarak Al
Nahayan, and are glad that this opportunity
has arisen."
Mr. Bashir Tahir, Chief Executive Officer of
Abu Dhabi Group added: "Content and Digital
entertainment service are what operators need
to drive data revenues. With our GSM and
WiMax businesses we want to offer a bespoke
customer experience and we know that is only
possible when we differentiate ourselves
through such partnerships. Bertelsmann's
Bertelsmann is world's 3rd largest
Media Company with approximate-
ly 100,000 employees, and gener-
ated revenues of 19.3 billion euros
in 2006, has made significant
multi-million Euro investments in
building Digital Media Distribution
Platforms over the last four years
AMES business provides us a digital media
distribution platform which will be an essential
component of our strategy to offer converged
services through our companies."
Mr. Bernhard Ribbrock, Chief Executive of
Arvato Mobile said, "Globally media companies
are working closely with Telecom operators to
bring exciting new ventures to market.
Bertelsmann hopes to lead the new explosion
in media services and believes that relation-
ships with investors and partners like the Abu
Dhabi Group and HH Sheikh Nahayan
Mabarak Al Nahayan who share our vision of
convergence, are critical for achieving this
vision."
Led by His Highness Sheikh Nahayan
Mabarak Al Nahayan, the Abu Dhabi Group
has been investing in Pakistan for many years
and today one of the largest foreign investors
in the country.
Bertelsmann is an international media com-
pany encompassing television (RTL Group),
book publishing (Random House), magazine
publishing (Gruner + Jahr), music (BMG),
media services (Arvato), and media clubs
(DirectGroup) in more than 60 countries.
Bertelsmann's claim is to inspire people
around the world with first-class media and
communications offerings - entertainment,
information and services - and occupy leading
positions in its respective markets. The founda-
tion of Bertelsmann's success is a corporate
culture based on partnership, entrepreneurial
spirit, creativity, and corporate responsibility.
The company strives to bring creative new
ideas to market and create value.
Bertelsmann is comprised of the television
channels, television production companies,
and radio stations of Europe's largest enter-
tainment group. The Arvato media
and communications services divi-
sion brings together distribution,
service centers and customer-rela-
tionship management, state-of-the
art printing manufacturing, storage
media production, mobile services,
and comprehensive IT services.
Bertelsmann's direct-to-customer
businesses are unified within the
Direct Group: book, DVD, and
music clubs with more than thirty-
five million members worldwide,
as well as book retailers in France
and Portugal.
Arvato Middle East Sales
(AMES) provides an innovative
range of digital entertainment con-
tent as well as innovative concepts
and interactive solutions. The company consid-
ers itself to be a 360° manager along the
whole digital value chain. The subsidiary of the
international media and communication servic-
es provider arvato, a corporate division of
Bertelsmann, works with market leading net-
work operators, internet service providers,
media companies, license holders and brands.
Across the Middle East, Africa and Asia territo-
ries. AMES is partner to all big music labels
and rights owner in the film, TV and games
industries. AMES assures for its partners and
customers the complete content, category and
royalty management. AMES possesses state-
of-the-art technology platforms for processing
and distribution of digital contents.

 Telecom Flare Report
Mobilink will assist the cricketers through an
'Educational Fund' to support their further
education while continuing playing cricket.
The selected individuals, through assured
quality education assistance from the compa-
ny, will eventually groom into becoming the
face of the nation, representing Pakistan in
various international arenas
obilink, leading cellular
M company of the country,
and Pakistan Cricket Board
have signed a
Memorandum of
Understanding for three
years for the Hunt for Future Heroes. As part
of the plan, masterminded by Director Game
Development Mudassar Nazar, who is also
director National Cricket Academy and pre-
sented by Haroon Rashid, in a media briefing,
the Mobilink and PCB's talent hunt officials will
visit 50 locations in FATA, FANA and AJK. This
nationwide talent hunt will also carry out
mobile clinics for cricket heroes of the age of
under-16 who would play in the 2010 Under-19
World Cup.
Dr Nasim Ashraf signed the MoU on behalf
of the PCB with Zouhair A Khaliq, President
and CEO, Mobilink, with one of the leading pri-
vate cable television being the hunt scheme
collaborator. Imran Aslam, representing GEO
TV, was also present at the occasion to finalize
the deal.
Mobilink will assist the cricketers through
an 'Educational Fund' to support their further
education while continuing playing cricket. The
selected individuals, through assured quality
education assistance from the company, will
eventually groom into
becoming the face of
the nation, representing
Mobilink, the official cellular company of PCB, employ-
Pakistan in various ees 4000 people directly and has the largest distribu-
international arenas.
The concept of the tion network with 200,000 outlets throughout the coun-
Youth Development
Program includes try. The company contributes significantly in key areas
nationwide talent hunt
as Mobile Coaching
of health, education, sports, social uplift and cultural
Clinics formulated by development of the country
the Game development
Division of the NCA.
The concept was to search for genuine tal-
ented cricketers playing in an unstructured
environment of Pakistan streets in collabora-
tion with the NCA. Extremely talented players
of U-16 age group will be short-listed from this
exercise and will be nurtured in the NCA. This
hunt will then groom them through advanced
training and coaching by elite coaches to make
a pathway for them to the Under-19 World Cup
10
in 2010 and the ICC Cricket World Cup 2011.
This programme
will be a regular fea-
ture and become a
part of the NCA annual
calendar for every three
Mobilink chief Zouhair A Khaliq and PCB chairman Nasim Ashraf signing a
Memorandum of Understanding (MoU) for three years, Mr. Imran Aslam, President,
Geo Television Network, is also seen in the picture
years so as to groom the future cricketers of
Pakistan in all the departments of the game.
The selection criteria will be that the player
should be l4 to l6 years old, having sound
technical and tactical skills with strong mental
2011.
Commenting on the countrywide launch of
the programme, Zouhair A. Khaliq, President
and CEO, Mobilink said, "Cricket is the game
of yesterday, today and tomorrow, and we
understand how important and how close the
and physical strength.
game is to every Pakistani's heart throughout
The programme will be conducted in two
the country."
phases - the first step would be the nationwide
"Being the official mobile phone service
mobile coaching clinics beginning from
company of Pakistan cricket, it was our prom-
September to January 2008 followed by Inter
ise to create a nationwide talent and outreach
Regional U-16 National Cricket Championship
programme that could one day change the
in January-February 2008.
lives of ordinary young men to become heroes
In the second phase, there will be selection
of tomorrow," he stated.
of 36 extremely talented players for Advanced
"This massive activation would benefit
Cricket Coaching and Training at the National
potential talent from every corner of the coun-
Cricket Academy from March-April 2008. And
try reshaping lives for the well deserving youth
ultimately there will be a Pakistan U-16 cricket
while promoting the game at all levels," he
team out of these 36 players through a
maintained.
planned level of exercise.
Addressing the gathering, Dr Nasim Ashraf
The programme will commence from
said that kids of under-16 age group could
September 2, 2007 with first activity to take
walk in for the trial. "In this development pro-
place simultaneously at the eight districts till
gramme we will just focus on the youth. Earlier
September 11 at Jhang, Dir, Mirpur,
we were more focussed on Test cricketers," he
Abbottabad, Attock, Gilgit, Hyderabad and
said.
Appreciating the Mobilink's
support, Dr Naseem Ashraf said
that it is with the help of the
Mobilink that a programme of such
an extensive level has been
launched.
Dr Ashraf also paid rich tributes
to Lt-Gen (retd) Tauqir Zia for
developing regional academies.
"The four regional centres will be
provided with the state-of-the-art
equipment and bio-mechanics this
Naushki.
year and four next year followed by two the fol-
The program administrators will be talent-
lowing year," he added.
hunt officers from the PCB, NCA-RCA coach,
In the end, souvenirs were presented to
local coaches and regional selectors with crick-
Mohsin Hasan Khan, Aaqib Javed, Jalal-ud-
et icons working on it like Mohsin Hasan Khan,
Din, Ijaz Butt, Salahuddin, Shafqat Rana,
Sadiq Muhammad, Aaqib Javed, Mudassar
Saleem Jaffar, Arshad Khan, Haroon Rashid,
Nazar, Haroon Rashid and Jalal-ud-Din.
Ramiz Raja, Mohsin Kamal, Azhar Khan,
The programme will also help the board get
Azmat Rana, Moshtsham Rashid,
information of the infrastructure and require-
Ehtishamuddin, Mansoor Rana, Col Naushad,
ment of development in remote areas and utili-
Aftab Baloch and Shafiq Papa.

sation of available recourses for the World Cup
 Azhar Javed Telecom

Pakistan Telecommunication Ltd., a backbone of telecommuni-

cation in Pakistan, despite unfavorable conditions, provided
the latest technologies to Pakistani nation, which were earlier
only available in developed countries. PTCL has seen its best
time this year in terms of adding new customers by introducing
newest technologies and reducing tariffs
TCL being the nation's leading their customers have to pay Rs. 1.90 per line.

P communication company, on
nation's 60th independence day,
facilitated the general public by
offering free countrywide calls for
celebrations and allowing cus-
tomers to wish independence greetings to their
dear ones from August 13 mid-night to August
14 mid-night. It may be recalled that in 2004,
Pakistan Telecommunication Company Limited
minute to PTCL, which has now been reduced
to Rs. 1 per minutes.
Now with the reduction of charges, more
and more companies are likely to avail 0800
service since PTCL has brought down tariffs
considerably making it possible even for the
smaller companies to acquire this service from
PTCL and extend it to its customers.
Toll free service offered by PTCL is the
Initially, the service will be introduced in
Islamabad, Karachi and Lahore, however the
reach of triple play will hit all over Pakistan in
coming years. Sources in PTCL have con-
firmed that service would be operational this
year, adding that it had so far cost around Rs
3.5 billion to the company. The triple-play serv-
ice will charge PTCL customers around Rs
1,500 per month.
(PTCL) had offered free local call service on most efficient and dynamic telemarketing tool; PTCL Corporate Strategies Executive Vice
August 14 after mid-night till 6.00 AM in a bid allowing your customers to call you for free. President Zomma Mohiuddin said that the com-
to hold on to subscribers in the face of deregu- Toll free services minimize manpower and save pany had been working on the 'triple-play' proj-
lation. your money. Customer's calls can be routed to ect for the last two years. He said that the serv-
The hard-hitting competition among the different locations or offices according to your ice would be extended to around 10 more cities
mobile phone service provider com- by June 2008.
panies, the graph of PTCL sub- Today, the number of working
scribers showed a gradual decrease
and its annual balance sheet was
PTCL is doing well to maintain and lines has been raised to about 2.82
million. The fixed line telephone
observed negative.
Deregulation of the telecom sec-
achieve new customers. The Company density is 2.2 telephones per hun-
dred people, which is higher than in
tor since 2002 had deprived the some countries of the region. The
national telecom carrier of a near- will soon launch a 'triple play' service, number of telephone lines is
monopoly in landline business and expected to total nearly 4 million
dented profits. However analysts enabling its customers to access more within the next 2 years. In addition
have different view point about PTCL started a very aggressive roll
PTCL's current race. Stats suggest than 100 TV channels, high speed dig- out of the conversion of the old
that firm had its best year for fixed analog telecom technologies to dig-
line subscriber growth, adding about ital subscriber line (DSL) Internet con- ital telecom including installation of
922,000 subscribers for a 27% Fiber Optic backbone between
increase. nection and a regular phone service Karachi and Lahore in the initial
Even after heavy wireless net- phases.
work rollout, the policy makers on a single phone line PTCL still has a monopoly over
believe that PTCL would stage a the Voice calls sector of the tele-
comeback in all areas. Due to tough com market. This is the sector that
pricing competition from cellular companies, needs. On week days, for instance, calls from is poised for growth, thanks to new Voice-Over-
the management of the PTCL has started to customers can be routed to specific offices, Internet- Protocols (VOIP) data compression
lower its tariff to attract the customers. It e.g. Karachi, Lahore or Islamabad during work- technology. It is an area where the PTCL is
reduced national and international calls rates ing hours. On week ends or holidays the calls fearful of losing the market share and which
subsequently. can be routed to one central location all over ironically will increase overall revenues due to
In an another move, PTCL has reduced its the country. falling phone call prices [commoditization] and
0800 service tariff from Rs. 1.90 per minute to PTCL is doing well to maintain and achieve subsequent increase in call volumes - more or
Rs 1 per minute, in order to facilitate and the new customers as the comapny will soon less the same scenario as happened in the
encourage its corporate customers. launch a 'triple play' service, enabling its cus- case of the Fax machines, where increased
It merits mentioning here that for ordinary tomers to access more than 100 TV channels, Fax volumes from Pakistan to Japan led to an
customers the 0800 service is free of charge digital subscriber line (DSL) Internet connection explosion of PTCL revenues.

11
but those companies extending this service to and a regular phone service on a single phone
 Interview Flare Islamabad Panel

Mr. Shehzad Shabbir Dahar

General Manager, Tejari Pakistan

Mr. Shehzad, Having a BA (Hons) degree from London, UK, with Majors in
Marketing and Minors in CBS (Computer Business Information Systems), has a strong
background in Marketing & Sales vis-à-vis defining revenue streams for profit maxi-
mization. He has worked in the Hashoo Group of Hotels at various managerial positions.
He has also worked for a world class property developer plus a leading system integra-
tion company with partners like Microsoft, Sun Microsystems, Oracle, NetApp e.t.c. All
this experience has helped him add versatility to his marketing and selling techniques.
Mr. Shehzad has been appointed as Tejari Pakistan's General Manager to lead the
company and work on Tejari Pakistan's market awareness & outreach. Working close-
ly with the franchise head office in Dubai, his aim is to put together a top-notch opera-
tion founded on great people, cutting edge technology and best business practice in order
to ensure the continued country wide growth and success of Tejari Pakistan.

12

Flare: Please tell us about Tejari
Mr. Shehzad Shabbir: Tejari is a pure B2B
(business to business) platform, where one
business buys/sells a product to/from business
entity. If we see in the global context, Tejari
was started back in 2000 by Sheikh
Muhammad Rashid Almakhtoom, Dubai's ruler
and UAE Prime Minister. He had a vision to
make all traditional procurements of the gov-
ernment organizations more transparent.
Furthermore, Tejari helped in moving from a
traditional procurement to the strategic sourc-
ing, two entirely different worlds altogether. In
traditional procurements, it is impossible to
take dozens of quotations and create a compe-
tition among them, but Tejari enables a buyer
to bring hundreds of vendors to a platform for
competition.
Flare: Please tell us about Tejari's operations in
Pakistan?
Mr. Shehzad Shabbir: Tejari has turned out
to be of a great success in Pakistan, lot better
than what we were actually expecting.
Keeping an eye on IT literacy rate, which has
picked up during the last few years, the
response we received was marvelous. We
have already surpassed 300 mark of paid sup-
pliers in just four months. One thing worth
mentioning here is that this period also
includes managerial set up, trainings, human-
Any company that becomes
a registered organization,
meets the demands of sup-
plying, does not fall back on
the terms and conditions,
can not only enter but con-
quer Tejari
resource recruitment and other start-up tasks.
The main reason for this success, in my opin-
ion, is the benefit reaped by the suppliers who
joined the Tejari very early. A fine example,
which I would like to quote, is that when we
brought a local fruit and vegetable trader
online, he won an auction bid against an avia-
tion company of Dubai due to competitive
price. There are lot many other success stories
of elevating local trader to the global market.
If we look at the buyer end, Hashoo Group,
the biggest group of the country, spends bil-
lions of rupees for its seven hotels. Through
Tejari, Hasho Group noticed savings of 22 per-
cent in the initial two months and this big mar-
gin carries a lot of weight. Tejari is playing its
role as an online window for Pakistani traders,
suppliers and businessmen.
Flare: Please brief us about the process of buy-
ing or selling on Tejari
Mr. Shehzad Shabbir: Workflow on Tejari is
very much automatic, based on system gener-
ated phenomenon. Operations on Tejari
involve very nominal human involvement.
If a seller places a new product on Tejari, it
appears immediately as a new amendment.
Similarly, if a buyer posts a requirement, all
relating vendors are informed thus asking for
their bids. The process is carried out in sys-
tematic way leaving the system very simple to
understand and operate.
Flare: How the suppliers are responding to
Tejari, and what potential benefits they are
enjoying?
Mr. Shehzad Shabbir: There are two per-
Tejari helped in moving
from a traditional procure-
ment to the strategic sourc-
ing. It enables a buyer to
bring hundreds of vendors
to a platform for a better
competition and trans-
parency
spectives in this regard. First I would like to
mention the positive aspects with regards to
the buyer organizations. With the arrival of
Tejari, the monopoly of some suppliers has
come to an end. Secondly the competition
brought the prices down and the suppliers who
molded themselves according to the demands
of the time are enjoying good business. Now a
supplier, who initially used to supply his prod-
ucts to Marriot Hotel Islamabad only, can sup-
ply to other branches across the country from
one platform. Suppliers save their time by not
visiting organizations physically. Time saving
and easy access to more buyers allow suppli-
ers to bid for hundreds of auctions in compari-
son with lot fewer opportunities before this. We
have presented Tijari to various government
organizations as well, to get benefited from
this dynamic procurement solution. The mis-
sion is that we do not take Tejari as a commer-
cial project but as a project that in the end of
the day benefits the Pakistan, brings trans-
parency, reforms and cost savings to its organ-
izations.
Flare: How one can start buying/selling on
Tejari?
Mr. Shehzad Shabbir: After some early data
collection process the information is sent to
Dubai for the creation of the user name and
password. And this is all we have to do for reg-
istration. This initial process does not take
more than two working days.
Instead of sophisticated software or hard-
ware you just need a PC and internet connec-
tion to get started with Tejari, which is aptly
available in almost every organization. Buying
and selling on Tejari is as easy as creating an
e-mail id. All the best business practices like
creating auction, open bidding, sealed bidding
and blind auction are available in the system.
For a buyer, we determine the membership
fee on the bases of procurement spending.
The yearly membership fee ranges from Rs.
1.5 million to Rs. 3 million. We also charge 1
percent as the transaction processing fee on
Interview
every auction.
The annual membership fee for a supplier
is just Rs. 60,000. Hereafter he/she can bid for
all the auctions without paying any additional
charges. You can also place your catalogue on
Tejari platform.
Flare: Do you have any competition in local or
global markets?
Mr. Shehzad Shabbir: Yes there are many
companies working on the same line but those
are for more specialized market segments.
Like Aero-x is an e-market for aircraft parks
procurements only. Tejari is the pioneer in the
B2B market places and there is no other such
service provider in Middle East, Asia Pacific
and Africa. Tejari is first of its kind organization
in Pakistan as well.
Flare: How do you feel in the absence of a com-
petitor?
Mr. Shehzad Shabbir: Well, it has its advan-
tages and disadvantages at the same time.
You always feel nice in the absence of a com-
petitor, but competition helps you to identify
and rectify the flaws and weaknesses in your
platform. For which we compare our products
with our global competitors.
Flare: Where do you see Tejari in coming years?
Mr. Shehzad Shabbir: Every company has its
defined targets. Our first target is to achieve
1000 customers mark by the end of 2007.
Along with facilitating an organization with new
suppliers, we are getting their previous suppli-
ers on-board to provide them more buyers,
while on the other hand suppliers are getting
more buyers - more opportunities to expand
their business.
Flare: Does the idea of virtual supplier exist on
Tejari?
Mr. Shehzad Shabbir: Yes, it is possible. But
for that purpose you need to get yourself regis-
tered as an organization according to govern-
ment regulations. Any company that becomes
a registered organization, meets the demands
of supplying, does not fall back on the terms
and conditions, can not only enter but conquer
Tejari.
Flare: Would you like to add any message for
our readers?
Mr. Shehzad Shabbir: We at Tejari are reap-
ing the benefits of the model, as a Pakistani, I
feel that these benefits will bring transparency
in our procurements. It will not only help us to
save the money for our organizations but also
at the same time we will bring human resource
in the form of specialized people, which will
bring prosperity to our country.

13
 Event Flare Report

elenor Pakistan arranged a series of enchanting evenings Commenting on the initiative, CEO Telenor Pakistan Tore Johnsen

T for its Persona Postpaid corporate clientele to pay tribute

to the legends of Pakistani music. The events - which
were held in Karachi, Lahore and most recently in
Islamabad - celebrated the musical genius of our maestros
from the past with performances from Fareeha Pervez,
Shabnam Majeed, Ahmed Jahanzeb, Ali Zafar, Asif Mehdi, and Sajjad
Ali. Anwar Maqsood, who moderated the events, evoked vivid memories
of the golden days of music with his encyclopedic knowledge of the his-
tory of songs and artists alike.
said, "We wish to acknowledge the enormous contribution made by the
truly great singers and composers from the past. Telenor Pakistan is
engaged in several such efforts to promote and preserve the cultural
heritage of Pakistan that carries timeless beauty."
Director Corporate Sales Telenor Pakistan Najia Naqavi, who wel-
comed the guests at all the venues, gave details about Telenor's inter-
national and local operations. Commenting on the growth of Telenor
Pakistan's Persona brand, she said, "Currently, Persona is the most
attractively priced postpaid package in the market. It has the best call
Another highlight of the events was Mehboob Ashraf's 40-piece rates in the industry and comes with a number of exciting value-added
orchestra, which broke new ground in Pakistan's music history. The services supported by professional customer care and Telenor
ambience created at the venues added to the nostalgia of listening to Pakistan's high quality network."

heart-breaking songs from the past and captivated the audience.

Following are the highlights of artists performing at Telenor Persona’s muscial event

14
 Telecom Flare Report
PTA to Help Various
Countries in
MNP Implementation
s per Chairman Pakistan
A Telecommunication Authority
Major Gen (Retd) Shahzada
Alam Malik, more than 100,000
cellular mobile subscribers
have availed the service of
MNP in Pakistan since the service started five
months ago. He said that Pakistan is one of
the first country in the region to provid the
services of MNP to its 64 million mobile sub-
scribers. He said this while addressing the
opening session of three-day Workshop on
"Implementing MNP" organized by PTA under
the aegis of ITU Centre of Excellence Network.
He said the service is aimed at strengthen-
ing further healthy competition in the market
and to improve the quality of service of the
country's rapidly growing cellular mobile sector.
Appreciating the cooperation extended by the
country's mobile companies towards the imple-
mentation of MNP in the country, he said that
the service has been launched in Pakistan with
a cost of around 150 million dollars.
It merits mentioning here that MNP enables
any mobile subscriber to switch to any mobile
service provider while retaining their original
mobile number.
On the occasion, Member Telecom Ministry
of IT & Telecom, Mr. Nooruddin Baqai said that
Warid Introduces
Mobile Business Centre
arid Telecom has success-
W fully launched the first
ever mobile business cen-
ter in Pakistan. This step
was initiated to keep in
line with Warid's corporate
strategy of customer-friendliness and simplici-
ty. Mobile business centers will help reach out
to customers and provide them with sales and
services at convenient locations.
This mobile unit is completely equipped to
facilitate customers with their sales and cus-
tomer service needs. Currently the first mobile
business center is placed at Allama Iqbal
International Airport, Lahore. This service will
be soon extended to other cities including
Karachi, Islamabad and Faisalabad.
Mobile business center is unique to the
telecom industry in Pakistan as it was
designed to keep the customer's ease in mind.
The possibilities are endless with this type of a
service-oriented solution. By conveniently plac-
ing the mobile business center at the airport,
Warid can ensure that customers can be
eased of their problems, queries and board
their flight stress-free.
By placing it on customer convenient loca-
tions in a rural market where business centers
are scarce, mobile business center vans can
serve to ease customers' inquiries and
16 demands. In such areas, customers often do
It is an honor for Pakistan to be selected
by the International Telecommunication
Union (ITU) to provide training to other
countries, who wish to implement Mobile
Number Portability (MNP) in their
respective regions. Pakistan would pro-
vide support to those countries
the estab-
lishment of
ITU's
Centre of
Excellence
Node in
Pakistan is
recogni-
tion of the
country's
sound
economic
liberaliza-
tion poli-
cies and
the unprece- The Group photo of participants of International Workshop on "Implementing Mobile Number
Portability" organized by PTA
dented
growth that has been witnessed in the coun- wide experience of PTA in this area is an asset
try's telecom sector. He said that MNP has for the program. Member (Technical) PTA, Dr.
empowered the mobile subscribers and they Muhammad Yaseen, in his presentation,
enjoy their right to choose any mobile service explained the process of implementation of
provider while retaining their numbers. MNP in Pakistan.
On this occasion, Head ITU Regional Office It may be noted that around 45 participants
for Asia Pacific, Dr. Eum-ju Kim said in a mes- from 15 countries including USA, UK,
sage that this Workshop on "Implementing Malaysia, Indonesia, Sri Lanka, India, Oman
MNP" is an excellent example of PTA's willing- attended the Workshop. Renowned experts
ness to share the experiences gathered and made presentations during the three-day
lessons learnt while implementing it in Workshop.

Pakistan. The resources available and the
Warid Telecom has successfully launched
the first ever mobile business center in
Pakistan. Mobile business center will help
reach out to customers and provide them
with sales and services at their convenient
locations
not have access to
conveyance where
they can travel to a
business center
miles away.
However, a fully
functional business
center van posi-
tioned in their local
market will relieve
them of that stress
and make life with
Warid very simple
for them.
Warid Telecom
CEO Hamid Warid Telecom has launched Pakistan's first mobile business center for cellular sub-
Farooq said, "Our scribers. Seen in the picture are Mr. Pervez Shahid, Board Member and Ms. Zoha Imam,
GM Customer Services & Sales with team members.
vision is to provide
the best services to Warid Telecom's sub- another milestone we have achieved while
scribers. By introducing mobile vans, we want working to make Warid Telecom the leading
our customers to know that we care enough to mobile operator of Pakistan".
reach out to them. By being available at loca- Ahmad Kamal, Head of Customer Service
tions that are convenient for them, we are said, "Warid Telecom has always come up with
committing ourselves to an implementation of innovative ideas to facilitate its subscribers.
cost-effective measures and innovative value- Mobile business centers are another value-
added services for our loyal consumers." added service for the mobile users. The first
Warid General Manager Sales & Customer mobile unit is placed at Lahore Airport for the
Services Zoha Imam said, "I would like to convenience of travelers but moving forward
appreciate the efforts of my team members in we plan to have more such units. We plan to
setting up first mobile business center by any launch such mobile business centers in
mobile operator in Pakistan. This is indeed Karachi, Islamabad and Faisalabad also".

 IT Flare Report

GST; The Root- It is a common practice that most of the

passengers, while returning from abroad,
Cause of bring four-five laptops in their bags and

IT Setback
easily skip the airport in connivance of
Customs staff
akistan is experiencing a remark- According to the experts the levy of general

P able boom in the IT sector during
the recent years. But the obligation
of 15 percent general sales tax on
import of branded computers
unlikely to yield desired results in
the backdrop of increasing smuggling of com-
puters and laptops.
According to experts Pakistan has a poten-
tial consumption of one million computers and
laptops annually out of which about 150,000
are imported through legal channel.
It is a common practice that most of the
passengers while returning from abroad bring
four-five laptops in their bags and easily skip
the airport in connivance of Customs staff. The
Pakistan has a potential con-
sumption of one million com-
puters and laptops annually,
out of which about 150,000 are
imported through legal channel
Federal Board of Revenue authorities need to
review the income generated out of general
sales tax imposed on the import of
computers/laptop.
sales tax has discouraged the honest busi-
nessmen whereas it encourages the smug-
gling activities. The ratio of taxation including
Customs Duty, Withholding Tax etc was not
more than 11 percent in 2006 that helped
reduce laptop prices from Rs 60,000 to Rs
40,000 in the country.
After the imposition of general sales tax,
the prices have increased up to Rs 48,000. It
is interesting to note that customers don't want
general sales tax invoice and ask the shop-
keeper/dealer to issue a ' Fake/Katchi receipt'
instead, without general sales tax despite the
fact that they have to pay only Rs 41,000 in
the market.
For providing level playing field to the local
brands as well as foreign brand, the govern-
ment must reduce general sales tax from 15
percent to 5 percent and impose it across the
board which would generate more revenue to
the national exchequer.
According to experts' opinion the foreign
investors are reluctant to come to Pakistan just
because of discriminatory attitude of govern-
ment functionaries. It is estimated that 70 per-
cent of refurbished or used computers are sold
in Pakistan while 15 percent of the need is
catered by local and foreign brands.
It is interesting to note that
customers don't want general
sales tax invoice and ask the
shopkeeper/dealer to issue a '
Fake/Katchi receipt'
Despite government's facilities, only two out
of over a dozen of local manufacturers/assem-
blers could survive while rest of them has
wrapped up their businesses. Although the
government is striving hard to promote the IT
industry but lack of co-ordination between the
departments and concerned ministries remains
as the main hurdle to achieve the desired
results.
Prior to the levy of any tax on IT related
equipment, the government must co-ordinate
with the stakeholders including manufactures
and dealers, the Higher Education
Commission, the Ministry of Information
Technology, the Federal Board of Revenue,
the Ministry of Commerce and Board of
Investment.Ultimately, a unanimous decision
should be taken in this regard to boost the IT
industry.

18

MPak Limited has been
C given a license by
Pakistan
Telecommunication
Authority (PTA) to pro-
vide cellular services in
Azad Jammu and Kashmir and
Northern Areas (AJK & NA). The con-
tract, in this regard was signed by
Guo Yonghong, CEO, CMPak Limited
and Chairman, Pakistan
Telecommunication Authority, Maj.
Gen (R) Shahzada Alam Mailk at the
Chinese Embassy in Islamabad.
CMPak is rolling out its expansion
throughout the country, soon after its
acquisition of Paktel. CMPak is
extending its arms to newer markets
and getting the region supplied with
quality services, following the policy of
its parent company.
Maj. Gen (R) Mr. Shahzada Alam
Malik appreciated the expansion of
"Acquisition of license for AJK and NA
shows CMPak's greater confidence in
the Government of Pakistan and this will
lead the company to bring more Foreign
Direct Investment in the country" Guo
Yonghong, CEO, CMPak Limited
CMPak and marked the entity as a
major role player in Pakistan’s tele-
com market.
The agreement shows the commit-
ment of CMPak towards Pakistani
market. Guo Yonghong, CEO, CMPak
Limited considered the license as a
land mark achivement. He said that it
would be CMPak's prime objective to
be rated as the best cellular service
provider in Pakistan by expanding its
service area to every corner of the
country which is to be backed by
excellent after-sales service.
Acquiring AJK and Northern Area
licenses would certainly help CMPak
limited to extend its service coverage
into the beautiful northern parts of the
country.
Mr. Guo further commented that
acquiring of the license shows
CMPak's greater confidence in the
Government of Pakistan and this will
lead the company to bring more
Foreign Direct Investment in the coun-
try.
The ceremony was witnessed by
other dignitaries including Mr. Rao
Sikandar Iqbal, Minister for Defense
Flare Report Telecom
China Mobile with an aim to serve
cellular services in the far flung
areas of Pakistan has acquired
license to operate in Azad Kashmir
and Northern Areas. World's largest
mobile phone operator's arm in
Pakistan is looking forward to take
quality services to new fronts
and Mr. Luo Zhao Hui, Ambassador of
China to Pakistan.
Speaking on the occasion, Mr. Luo
Zhao Hui, the Ambassador of China to
Pakistan said that CMPak is the
biggest project among all the Chinese
investments. It is emissary of friend-
ship between Pakistan and China. It is
of great meaning that with the support
of the Government, Pakistan
Telecommunication Authority, awarded
the licensed for AJK and Northern
Areas to CMPak.
He said that this region is neighbor
to Chinese border through service to
the region, as the main stream and Guo Yonghong, CEO, CMPak Limited and Chairman, PTA, Maj. Gen (R)
KKH road carried greater amount of Shahzada Alam Mailk shaking hands after signing ceremony
foreign transportation. CMPak will put
the road's telecom coverage as the
most important task, promoting the
economic and commercial between
Pakistan and China. It's a great honor
that the ceremony is held in Chinese
Mr. Luo Zhao Hui, Ambassador of China to Pakistan
Embassy and it shows the great atten-
tion of Chinese and Pakistan
Governments.
Mr. Rao Sikandar Iqbal, Minister
for Defense also expressed his views
and shed the light over the friendship
journey Pakistan and China has cov-
ered.
After its 100 percent acquisition by
China Mobile, Paktel has embarked
on the most aggressive network
expansion plan in the history of the
country. The company after its recent
agreement for network expansion has Guo Yonghong, CEO, CMPak Limited
already started implementation of the
plan.
China Mobile is the number one
cellular company in the world in terms
of network scale, customer base and
revenue. The company plans to
increase coverage in several thou-
sands of miles, every corner of
Pakistan including highways with the
capacity of 20 million subscribers
which will be enhanced with the pas-
sage of time.
It is worth noting here that China
Mobile is the official cellular company
19
of the 2008 Beijing Olympics.

 Interview Flare Panel
Abhishek is a stylish and sophisticated actor who appeals to
all segments of the society - young and old, urban and rural,
fashion conscious and the intelligentsia. Here is the conversa-
tion he had regarding the cellular gadget that is in his use
Q: How does the new Moto Q fare in what is
becoming a "crowded" field of contenders for the
title "Best Smart Phone available?"
Abhishek: Recently I had the opportunity
of experiencing the slim and stylish QWERTY
MOTO Q from Motorola.
The trendy Moto Q with a QWERTY key-
board is an ideal device that provides an ease
of messaging. It not only gave me easy access
to mobile email, Web, calendar, music, video
and phone functionality but it glided into my
pocket so easily.
These days our life goes beyond home or
work and the same happens with me. The
MOTO Q gives the power of information that
moves with me in a sleek, ultra-thin form fac-
tor.
For me it's a complete device that has
everything right from making and receiving
calls to an e-mail solution to an organizer. Now
I don't have to worry about being in touch with
my family while I'm at an off-site location
shooting.
Q: What is different about its design?
Abhishek: Moto Q feels awesome in the
hand! The side scroll key and the five way nav-
igation keys help me to use the device effort-
lessly. The build quality seems very solid. The
Keyboard has light silver keys, which are more
spread out, and I found them very user friend-
ly. At the very bottom of the keyboard are dedi-
cated keys for email, the camera and speaker-
phone / voice activation.
Only Motorola can come up with such a
slim design for this category of phones. Not
only are they slim, but are very stylish and
20 robust to use.
Q: How is it as a Phone to be used in daily life?
Abhishek: If you ask me its daily usage, I am
very impressed with its voice recognition fea-
ture because of the fact that when I am wire-
lessly connected with the phone using
Bluetooth headset I can hear the message
without reading it and make calls without dial-
ing.
In my Q, I can store speed dials, add spe-
cific ring tones and pictures for callers and it
offers lots of mapable fields in the contacts
directory making me select the right number to
dial and trust me it made my life easy like
never before. Not only this, Q also supports
call waiting, call forwarding, three way calling
and the like. In short, the Q is an incredible
device.
Q: Can the Q be a Personal Media Device?
Abhishek: Moto Q comes with Windows
Media 10 Player for Windows Mobile. It sup-
ports most Audio formats and video formats
right out of the box. Using Windows XP Media
edition I could easily transfer media. I could
also just drag and drop to the appropriate fold-
er using the "explore" command in Active
Sync.
Music, my one big passion, was loud and
clear thanks to two stereo speakers on the
back. I have loaded MP3's onto the mini-SD
card and now I have a comprehensive music
player with me everywhere!
Speaking of Media, the camera on the Q is
top notch. This is a 1.3 mega pixel camera
with six levels of zoom. One nice feature is
that this camera has a "burst" feature that
allows for rapid picture taking so you capture
that "perfect" shot. The Flash and White bal-
ance can be set to automatic or can be user
adjusted. All in all, this was an excellent cam-
era for a Phone.
Q: How friendly it is when used for Email and
Text Messaging or while Web Browsing on the
Q?
Abhishek: Moto Q handles all of my email
needs. The Keyboard is great. The keys have
a nice, solid feel. They light up in a Bluish tint
for use in the dark. So I can use it with ease
any time, even when I am traveling in my car.
The Q's screen is set up in landscape
mode. This makes viewing web pages very
nice with less scrolling. Colors were beautiful
and much more like what we see on our PC
screens than most Smart phone screens.
It was very easy to set up and return to
favorites. All in all, the Q was the most satisfy-
ing web experience I have had to date on a
Smartphone.
" Describe Moto Q in just few words?
To describe it in one word I would say it is a
MASTERPEICE- one of the best QWERTY
phones I have ever used. The Q has an
unmatched power as it feels very solid, but
when you take off the battery cover it is almost
as flimsy as paper. The "rubberized" feel
makes it seem sturdier.
I think Moto Q will appeal to everyone, right
from senior executives to the young fashion
conscious adult. This will surely be one hard
nut to crack for Moto Q's competition, who are
still offering devices that only do a fraction of
what this baby can!.

 John Ribeiro IT

Pakistan, which has been affected by Islamic extremist violence and civil
unrest against the current government, is trying hard to compete for a share
of the offshore outsourcing business. Country's highly skilled, English speak-
ing people have to play a key role in this scenario
akistan, which has been affected boost exports of software, IT services, call cen- age of the country so far has focused on law-

P by Islamic extremist violence and

civil unrest against the current gov-
ernment, is trying hard to compete
for a share of the offshore out-
sourcing business. The country's
highly skilled, English speaking people provide
a key advantage, said Yusuf Hussain, manag-
ing director of the Pakistan Software Export
Board (PSEB), a government agency set up to
ter and BPO from US$1.4 billion in the fiscal
year ended June to about $4.5 billion by 2010.
By then, the overall IT and services industry in
the country is also expected to grow to $10 bil-
lion from the current $2.4 billion a year.
In computing its IT and services export fig-
ure, Pakistan includes exports by Pakistani
companies, salaries of its people with work-
permits working on IT jobs abroad, as well as
and-order problems, rather than on its thriving
economy.
Not many people outside Pakistan know, for
example, that the country has over 63 million
mobile phone subscribers for a population of
about 164 million people. The percentage of
Pakistan's population using mobile phones is
more than that of India, which is seen as a key
Asian market for mobile-phone vendors.
promote the IT, BPO (business process out- sales of services to operations in Pakistan of Besides helping to earn foreign exchange
sourcing) and call center industries in Pakistan. foreign companies, and foreign government and provide large-scale employment in
Some multinational companies have centers in agencies. Pakistan, the country expects a booming IT
Pakistan, while others are outsourcing work to “Several challenges abound. Pakistan has industry to change the nation's business cul-
IT and services companies in the region, he similar characteristics that have made India ture from "industrial age" to a more modern,
added. successful as an outsourcing hub, such as its "knowledge age" industry. Growth of the IT
“Salaries in Pakistan are lower by 30 per- low-cost, skilled, English-speaking staff,” said sector will also help increase productivity in
cent than in neighboring India,” said Ashraf Siddharth Pai, a partner at sourcing consultan- local agriculture and industrial sectors.
Kapadia, president of the Pakistan Software cy firm, Technology Partners International Inc. The PSEB has introduced a package of
Houses Association (PASHA), an association in Houston. But the IT industry in Pakistan is incentives including tax breaks for the IT sector
of software, call center and BPO companies in still in its early stages, and companies have until 2016, and low-rent facilities for IT compa-
Pakistan. nies. The PSEB already operates
On the downside, the country 750,000 square feet of software tech-
has an image problem, according to nology parks in eleven buildings
Kapadia. "There is this perception A customer that has never done across Pakistan, with large IT parks
abroad that Pakistan is politically planned in Islamabad, Karachi and
unstable," he said. business in Pakistan may hesitate Lahore. For the Islamabad park, the
However, these problems have PSEB has invited global developers to
not scared away customers, to outsource to a company in the bid to set up and operate the park
Kapadia said. His software and BPO under a "build, operate, transfer"
company, Systems Limited, has a country. But regular customers model.
number of large multinational cus- Other government agencies are
tomers, including Bank of America
Corp. and Citigroup Inc., which con-
understand that Pakistan is large also pitching in. The country is invest-
ing in education with an eye to avoid
tinue to do business with his compa-
ny, despite the country's unrest, he
and trouble in a corner of the the shortages of staff that have affect-
ed India's outsourcing industry. The
said.
A customer that has never done
country will not affect their opera- annual budget of the Higher Education
Commission has gone up to about 30
business in Pakistan may hesitate to
outsource to a company in the coun-
tions in another part of the country billion Pakistan rupees ($497 million)
from 600 million rupees seven years
try, Kapadia said. But regular cus- ago. Nine engineering universities are
tomers understand that Pakistan is being set up with foreign collaboration,
large, and trouble in a corner of the country will very little experience in the business and lack and will have foreign faculty, curriculum and
not affect their operations in another part of the the ability to scale their operations, he added. certification.
country, he said. Software, BPO and call center To boost the country's outsourcing industry, "We don't have staff shortages now, but that
companies have in place disaster recovery PSEB and other Pakistan government agen- could change in the next three years, as the
strategies, and centers in many locations, to cies have launched a multi-pronged strategy industry is growing very fast," Kapadia said.
ensure that work does not get disrupted, he covering infrastructure, cheaper communica- “The PSEB is also setting up a venture cap-
added. tions, investment in education, quality certifica- ital fund, which will be run by international ven-
Pakistan's exports of IT and services have tions and a data confidentiality law. ture capital. The fund will invest in both IT serv-
grown by 50 percent year-on-year for the last The PSEB is also investing in promoting ices and products companies,” Hussain said.

three years, Hussain said. Pakistan as an offshore location to European
The PSEB now has an ambitious target: to and U.S. companies. Most of the media cover- Courtesy: Washington Post 21
 Telecom Flare Report

Warid Telecom, in an effort to further boost

sporting culture in Pakistan, organized
First Warid Tapeball Floodlight Cricket
Tournament in Lahore, Karachi and
Islamabad simultaneously
arid Telecom is strongly sports to play this

W cultivating the physical

spirit and sportsmanship
in the country. It has been
actively promoting the
sporting culture in a mass
level. During this year, the company has
organized different matches of hockey, golf
and polo within the country
Warid Telecom, in an effort to further boost
exciting flood light
competition.
Importantly, there
was no registra-
tion fee and the
registration
process was as
simple as creat-
ing email id
sporting culture in Pakistan, organized First through a form
Warid Tapeball Floodlight Cricket Tournament that was available Farhan Abbas, Manager Marketing, Munazza Elahi, Brand & Marketing Manager alonge
with Furrakh Hayyat, GM Sales & Distribution during the press conference
in Lahore, Karachi and Islamabad simultane- on www.warid-
ously. The event was first of its kind, where tel.com. To encourage and trigger the true enthusi-
cricket potential from grass root level came The tournament included 64 matches at asm for the game there were exciting prizes of
across in 3 cities of Pakistan under the flood Shah Faisal cricket club, M-block Model Town Rs 500,000 to Rs. 150,000 for the winners and
lights. Lahore, 96 matches at Greenwich hockey sta- runner-ups of the tournament.

Warid telecom open heartedly invited dium ground defense, Karachi and 32 matches
everyone who has a strong passion for the at Pak army cricket ground, Rawalpindi.

22
 Flare Report Telecom
There would be so many opinions on the
LG's latest ad, featuring Emraan
Hashmi. Atif Aslam, Abrar-ul-haq and
now Emraan Hashmi, LG seems to be
greatly relying on celebrities. We have
gone from "ab sub kuch mobile" and
"ab aap bhi kar lo join" to "Shine with
Me". Let's have a look at how people
have responded to latest LG Shine AD
place for our I think Emran Hashmi endorsement would-
brands? I doubt! n't be so appealing in LG Mobiles. If marketing
We are doing team of LG and their ad agency think that it is
things without going to be a massive blast then it would be
knowing how good their short sightedness. By endorsing Atif and
or bad we are at it. Abrar ul Haq was quite amazing and success-
Sales results can ful but now endorsing Emran Hashmi may be
not be attributed not positively effected on sales.
don't know guys. From my perspective,

I
I see more people carrying LG phones
everyday. Maybe it is working? Every
brand from Pantene to Sunsilk, Lux to
Dettol, Ufone to Warid, and everywhere
else I see; there is celebrity endorse-
ment these days. However, in cellular, Sony
Erricsson has done it with Hrithik and it's just
normal for LG to do it too.
The problem or rather the contention I have
with all of this going on is that: because there
is SO MUCH of this going around just recently,
it has turned celebrity endorsements into a
FAD. And you know they say about fads …
"they fade away". People might just react neg-
atively to these endorsements soon or grow
tired. That way, they'll loose impact.
However, again, our growing market needs
to go through this kind of a phase?
Best Regards,
Ali Imran Memon
imran@mediacompk.net
Hey all..!
Well I personally think as portraying a
younger generation of Pakistan that the LG
was smart enough to sign Emraan Hashmi.
This is because that many girls are completely
in love with this new kid in town and as well as
guys love him. People like to see his movie
although, he doesn't even know how to act but
it's simply his image, a playboy carefree and a
guy-chasing-girls image! And honestly, girls
like macho personality and guys compare
themselves with Emran Hashmi to copy his
macho moves and looks.
huma wh
huma_wh@yahoo.com
I wish if we could attribute all this to adver-
tising and usage of celebrities.
It could primarily be due to:
Focus on the right segment…
Higher investment into the brand,
Focus of competitors towards other seg-
ments, like building the premium range
(Multimedia phones) whereas LG is more
basic/entry level phones.
Future is all about identifying your segment
and being a leader in it, like O2 has identified
its playing field. What if you were not using
Abrar, LG will achieve target?
This can measured (in a basic manner) by
seeing who all recall seeing Abrar in the ad?
Out of those how many bought LG Vs those
who bought LG and don't recall seeing Abrar in
the ad. But do we have such a measure in
only to the advertising campaign….its the com-
bined result of all our marketing mix.
Regards
yasir.riaz@geo.tv
LG seems to have gone crazy in appointing
the brand ambassadors. They are not satisfied
with the associations or the brand ambassa-
dors are not satisfied with LG. Anyhow, it
seems to be not a very good move by LG. In
the first place, I disagree from taking Atif in
their advertisements as he had already been
representing a competitor brand (Sony
Ericsson). In the opening shot of the advertise-
ment, we see Atif Aslam. Instantly what came
in my mind was, "Sony Ericsson is going to
launch another walkman phone".
Anyhow, changing the brand ambassadors
with such speed can confuse the target mar-
ket.
Wasim Iqbal
wasim.wi@gmail.com
Well imran Hashmi? Needless to say that
LG Mobile is riding on Indian actors. Are they
trying to capture the cross cultural exchange
and presumably they took the lead from
Pepsi casting Adnan sami who is now an
Indian national.
Gunning down two cultures, Sony Ericsson
has already done this with Reesham and
Arshad Warsi (Munna bhai fame) I don't
remember the sales numbers but I guess it
worked out. Either way half of our super cricket
celebrities will soon be endorsing Indian
brands when the ICL will start in November
and December.
Wait out till Nokia or Samsung does the
same with Hamesh Rashmia,
Regards,
Azadar Hussain
azadar_33223@yahoo.com
Having different brand ambassadors for dif-
ferent brands/models of phones may be fine to
a certain extent, but then they should be kept
for a longer time period so that the consumers
get to know of it and the confusion can be
avoided.
It might be possible that they are planning
to start another model for which Emran is the
ambassador. In that case, LG might also have
to be very careful as they are a new entrant
and the current models are not very common
despite the aggressive advertising that they
have been doing.
"Ammar Mursalin"
ammar.mursalin@mediamax.com.pk
jalil amar
amarjalilkhan@yahoo.com
Dear All,
For your kind information LG Mobile has
achieved 3rd position in Pakistan. within next 2
months LG Mobile will be in 2nd position. We
achieved this position in 11 months. If you are
not in favor of our artist engrossments, please
give us suggestion and we are open for your
great ideas....
Regards
Zeeshan Yousuf
zeeshan_zy@yahoo.com
Dear Zeeshan,
On celeb endorsement in my opinion
Emran Hashmi is a good choice especially
when university and collage goings are one of
the biggest target segments. Even with the
image Emran Hashmi is very famous in this
segment.
Regards,
S.Zafar Raza
Dear all we have been discussing instead
criticizing LG, too much about has been said
about Emraan Hashmi, but we are ignoring the
fact that just like brands, every artist has also
got segment of peoples who love/like/admire/
be inspired by him/her I don't think that the
said segment is too small/or even non existent.
Who says that Emran Hashmi is disliked by
Paki viewers?? Film after film, hits, famous
songs, box office results, all are realities and
proves that LG has done deep analysis before
taking this step.
Further about the image threat of the actor
that will be associated with the brand, so the
image built by this celebrity via his new film
Awarapan, is very different, very positive and
is being admired even by several of his criticiz-
ers. The presence of that film in Pakistan cine-
mas is an evidence that this film (n hence
image) was quite different from what public
was having earlier.
Further the strong recall of the actor and
his image in the film, b/c of the songs is anoth-
er fact to support. So I think, perhaps, this
was the right time for LG to use Emraan here,
and even then if we have doubts, then let the
ad come, let Emraan associated with the par-
ticular LG mobile model, and n let the results
be evident of......what happens tc,..
Adnan Afsar
adnanasfar@yahoo.com

23
 Internet M Raza Malik
According to a research overall time spent
with media declined slightly, a spill over
effect of the consumer shift away from
newspapers and other traditional sources
of news and entertainment. User will spend
more time surfing net than reading news-
papers or going to movies or listening to
recorded music in the future
here was a time when one had to
T receive the news of an event or
happening after the passage of
weeks and even months. Then
newspaper facilitated him to get
information about the various
activities of his surroundings and even across
the globe. But now with the introduction and
arrival of new kinds of media, especially inter-
net, the importance and readership of newspa-
pers is witnessing a decrement day by day.
Many newspapers are finding it hard to keep
their readers glued to them these days.
Cyber world has engrossed a large popula-
tion which prefers to spend time surfing net.
Media boom and fast internet access has
squeezed distances. Easy access to informa-
tion has become possible because of internet
and computer technology. Recently a research
was conducted to determine the popularity of
internet, how much time people spend online
compared to reading newspapers and using
other media outlets.
Now a man surfs the web at an internet
cafe. News audiences are ditching television
and using the Internet as their main source of
information, in a trend that could eventually
see the demise of local papers, according to
the study.
News audiences ditch televi-
sion and Internet as their main
source of information, in a
trend that could eventually see
the demise of local papers
"As online use has increased, the audi-
ences of older media have declined," Harvard
University professor Thomas Patterson said in
a report on the year-long study issued by
Harvard's Shorenstein Center on the Press,
Politics and Public Policy.
According to the study, entitled "Creative
Destruction: An Exploratory Look and News on
the Internet", newspaper circulation has fallen
by three percent while broadcast news has lost
a million viewers only in the past one year.
Meanwhile, the numbers of people using the
24 Internet as a news source have increased
tremendously, in many cases. with media. That was followed by recorded
Traffic to websites that post news produced
by a third source, including search engines
and service providers, aggregators, such as
topix.net or digg.com, which use software to
monitor and post web content; and blogs --
increased across the board.
Monthly visitors to Digg.com, an aggregator
which lets users decide on site content, sky-
rocketed in the last 12 months,
music at 5.3 percent, newspapers at 5 percent,
and the Internet at 5 percent.
But this year the study forecasts the
Internet will take up a bigger chunk of time
spent with media than either. Internet will move
up to 5.1 percent, while newspapers and
recorded music each move down to 4.9 per-
cent.
from two million to more than
15 million. Other online news
Traffic to websites that post news pro-
sources grew more modestly, duced by a third source, including search
with user rates growing by 14
percent for community web-
engines, service providers and aggrega-
sites and six percent for blogs. tors has increased tremendously in the
The Google, Yahoo, AOL
and MSN websites between last one year across the board
them have about 100 million
monthly visitors, far outpacing user numbers At the same time, more time is being spent
on websites of major television networks, with media at the workplace, thanks to the
which averaged 7.4 million visitors a month. Internet, the study showed. It said media
The authors of the study predict that many usage by institutional end-users grew 3.2 per-
small newspapers could have difficulty holding cent to 260 hours per worker in 2006. It pre-
on to even their web audience, and counsel dicted that institutional media usage would
that they include "national and international continue to grow from 2007 to 2011.
news in the mix." More and more companies need up-to-the-
The results of the study show that advertis- second information. Most people in their jobs
ers are paying more attention to the shift in have access to computers on
consumer behavior and investing more money their desk -- companies need
into areas like digital marketing. Last year, the the information and are will-
top two advertising mediums were newspa- ing to pay for it.

pers, at $55.7 billion, and broadcast television
at $48.7 billion. It estimates that by
2011, overall Internet advertising will
become the largest advertising
medium, at nearly $63 billion.
The study found that for the
first time in a decade, con-
sumers spent less time with
media than they did in the
previous years. Usage per
person dropped 0.5 percent
to 3,530 hours annually. The
study emphasized that digital
media typically requires less
time than traditional media.
Previously consumers spent
the most time with TV, followed by
radio, which together combined for
nearly 70 percent of the time spent
 Telecom Flare Report
Excessive Cellphone
Chat May Trigger
Ear Problems
ver since the inception of mobile
E phones, the official advice has
been that the device is safe. The
guidance is based on the
assumption that the phones emit
too little radiation to heat the
brain dangerously. The new study, however,
suggests that "non-thermal" radiation can pose
a risk. Just 10 minutes of chatting on cellular
phones is enough to trigger such chemical
changes in the brain that can increase the risk
of cancer and ear related problems, warn sci-
entists.
Although the researchers have yet not
found any evidence that signals from cell
phones are harmful, their findings suggest they
may be. Several studies have been conducted
to find an association between mobile use and
brain tumors, but they neither found any such
link nor any dramatic rise in cancer rates but a
relation has been found between the use of
cellphone and ear problems.
In lab tests, the researchers exposed
human and rat cells to low-level radiation at
875 megahertz, a similar frequency to the one
used in many mobile phones. Despite being
weaker than emissions from a typical handset,
the radiation began to switch on a chemical
signal inside the cells within ten minutes. The
26
The study suggests that "non-thermal"
radiation can pose a risk. Just 10 minutes
of chatting on cellular phones is enough to
trigger such chemical changes in the brain
that can increase the risk of cancer and
ear related problems
chemical signals detected were involved in the He said the
division of cells. The researchers also claimed
to have found a separate way in which mobile
phones can damage health.
"The significance lies in showing cells do
react to cellphone radiation in a non-thermal
way," said Dr Rony Seger, a co-author of the
study published in a foreign Magazine.
aim of the
study, which is
a preliminary
one, done on
100 long term
mobile phone
users, was to
assess if long
Despite being weaker than term mobile
phone use had
emissions from a typical hand- any adverse
effect on hear-
set, the radiations switch on a ing and central
chemical signals inside the auditory path-
ways.
cells within ten minutes. These Panda said the study was conducted on
chemical signals were found people between the age group of 18-45 years
and those who were using GSM handsets.
involved in the division of cells The study group was divided into three cat-
egories -- those using mobile phones for 1-2
"The hearing loss was more in the domi- years, 2-3 years and 3-4 years and above.
nant ear (ear of use). Presence of fullness in Asked if study was suggesting that people
the ears, ear warmth, strange noises in the ear should stop using mobile phones, Panda said
are warning signals which should not be that it was just a preliminary study and our aim
ignored," Dr Naresh Panda, head of the is not to spread panic among the public. All we
department of Otolaryngology at PGIMER, who are saying that people should limit or curtail
along with his team conducted the 18-month their usage and take measures like using ear
long study, said. phones.

 Jameel Ahmed Memon Telecom

Mobile TV involves integration of

TV and cellular services, where it
allows cellular users to enjoy per-
sonalized, interactive TV. Mobile
TV delivers a variety of services
including video-on-demand, tradi-
tional/linear and live TV programs.
The idea of Mobile TV is sensed by
many as the strongest future medi-
um of broadcasting

obile TV was introduced in But tech-

M South Korea back in 2002,

where TV signals were
transmitted over a standard
cellular network (GSM),
alongside Samsung and
Vodafone introduced cell phones in Korea and
Japan to receive local analog TV channels for
free. Quality of this free TV was not satisfacto-
ry, and it drained the phone battery. In the
nology
advances are
beginning to
make TV
phones a
viable luxury.
Fast "3G" net-
works (which
provide broad-
United Kingdom BT was the first company out- band Internet
side Korea to implement Mobile TV. This was access to cell
beginning of "Mobile TV revolution" as mobile phones and
manufacturers released high-quality DTV- other mobile
enabled phones and simultaneously rush to devices) pro-
Three technologies are used for Mobile TV communication terrestrial, web-based and satellite.
build the broadcast networks to deliver the cor- vide data-
responding content. transfer rates
Mobile TV involves integration of TV and of 144 Kbps to 2 megabits per second (Mbps). type of devices, but none of the options got a
cellular services, where it allows cellular users 3G multicasting technology saves bandwidth positive response from even half of those tak-
to enjoy personalized, interactive TV. However by allowing multiple subscribers to access a ing the survey. While 40% prefer to watch
Traditional TV viewing experience may differ single broadcast stream (as opposed to unicas- online video, just 17% showed interest in
from mobile TV which delivers a variety of ting, which is a one-to-one transmission). And watching it on an iPod, and only 14% like the
services including video-on-demand, tradition- companies are implementing power-saving idea of seeing videos on a mobile phone. Many
al/linear and live TV programs. transmission techniques like time sharing. of subscribers showed their reservations
Another exciting opportunity for users is Technology has made it possible to transmit regarding the high cost or unsatisfactory
Mobile TV pod casts, where content is deliv- Mobile TV data via satellite, terrestrial towers Quality of service.
ered to a user's mobile on demand or by sub- or WiFi/ WiMAX networks. A Web-enabled Another survey conducted recently
scriptions. Stored locally on the handset, this smartphone with data capabilities can pick up observed that more than half of European
content can then be viewed even when there's the stream from any WiFi hotspot or WiMAX users who have tried Mobile TV decided it was-
no network connection. And a service provider coverage area, while on the other hand terres- n't worth the effort. This data comes from a sur-
can schedule the delivery to "off-peak" hours, trial system can support up to 15 Mbps data vey of 22,000 European users, commissioned
for example during the night. rate. by Tellabs and carried out by M:Metrics
Broadcasters can transmit video Cost is the biggest issue turning off users.
Mobile TV can benefit the end data from satellite to phone, from
satellite to base station to phone or
45%
but
of
24%
disconnections
dropped the
came down to money,
service because of quali-
ty and reliability issues. Price and quality gen-
user to a great deal but service use both methods simultaneously,
system can reach data rates of 128 erally go hand-in-hand, so it's safe to assume
Kbps. that better quality would have reduced con-
providers have to fix pricing Pakistan Telecommunication cerns about price. Nearly 30% of UK users
Authority stepped towards the cited quality as the reason they wanted out.
and quality levels to a certain launching of Mobile TV, which is The study didn't establish what technology
one of the hot services offered by was being used, so unfortunately there is no
limit to achieve the desired Telenor, while Wateen is also plan- opportunity to compare broadcast with narrow-
ning to launch Interactive TV cast solutions. But overall it seems that users
number of service users through its WiMax network. aren't enjoying the experience of video on the
Huge amount of mobile service move and, once they have shown it off to their
Delivering TV signals over mobile network subscribers are not using hi-tech cell phones mates, seem to have little time for it.
poses some challenges. For one thing, stream- because of several identified reason. This fac- This does not predict well for the industry,
ing video requires fast transmission speeds. tor may decrease number of subscriber to which is betting a great deal on consumers
"2G" GSM networks provide data rate of 10 to choose Mobile TV offered by Telenor, even wanting video on the go and being prepared to
14 kilobits per second (Kbps), and "2.5G" net- though Mobile TV charges by Telenor are pay for it. Interactive TV service of wateen are
works offer 30 to 100 Kbps. At 10 Kbps, a TV reduced to only 149/Month + tax for 22 chan- expected shortly over the fully hi-tech network,
show is really a slide show; at 100 Kbps, nels, which includes 10 new channels in the also subscribers will have options to choose on
streaming is still quite choppy. There's also the categories of entertainment, news, sports, the bases of QoS and cost. After having a
bandwidth issue. Video data takes up a lot music and business channels. close look at Pakistani market trends, analysts
more space than voice, and delivering live TV A survey conducted by a Los Angeles doubt the extensive use of Mobile TV in local
to thousands of cell phones simultaneously can based firm showed that few teens and young market. However in the long run, the service
slow down a network to a crawl. Finally, receiv- adults are interested in watching video on can benefit the end user to a great deal once
ing and displaying video content requires mobile devices like cell phones or iPods. Not the pricing and quality levels are maintained.

27
enough power and processing resources. surprisingly, the level of interest varies by the
 WEDDING

Fahad Shahid, son of Mr. Pervaiz Shahid, Member of Abu Dhabi Group and a senior official of Bank Al-Falah,
ties the knot with Sara. H.H Sheikh Nahayan Bin Mubarak Al Nahayan, senior minister UAE, Chaudhry
Shujaat Hussain, President of Pakistan Muslim League, Chaudhry Pervaiz Elahi, Chief Minister Punjab, Mr.
Bashir Tahir, CEO Dhabi Group and other family members are also seen in the picture. Below are the group
photographs of freinds and relatives including Mr. Shaukat Aziz, Prime Minister Pakistan,
present at the ceremony.

28
 Pictorial

The signing ceremony marking the acquisition of 30% equity stake in Warid Telecom Pakistan by Singtel for US $758m was held in Abu Dabhi. Chairman Abu Dabhi Group (Warid
Telecom) H.H Sheikh Nahayan Bin Mubarak Al Nahayan and SingTel's Group Chief Executive Officer Ms. Chua Sock Koong are signing the agreement.

Chief Executive Officer Integrated Technology Partnera ‘Anwar Matin’ addressing a press
conference along with other officers of ITP at a local hotel.

CMPak CEO Guo You Ghong inaugurating the first tower of Paktel at Baghbanpura
area Lahore.

Federal Minister for Information Technology Awais Ahmad Khan Leghari attending the launching
ceremony of new web portal of Government of Pakistan held at a local hotel.

Pakistan, India and Sri Lankan female swimmers pose for a group photo after the medal
ceremony of day three of the 1st South Asian Swimming & Water Polo Championship, at
Pakistan Sports Complex. Five countries are contesting in the mega event.

Chairman Higher Education Commission (HEC) and Coordinator General of Comstech

Dr. Attaur Rehman addressing the inaugural session of a week-long International
Thematic Workshop on DNA/Emerging Vaccines and Production Challenges jointly
A group photograph of Federal Minister for Information and Broadcasting Mohammad Ali organized by HEC and Comstech.
Durrani with the participants during 6 TV licences and 3 cellular phone licences giving cer- 29
emony at PAMERA Headquarters.
 Pictorial

US Ambassador Ms. Anne W. Patterson addressing to the students on “the Human

Dimension of Diplomacy” at Foreign Service Academy.
Pakistan's Prime Minister, Shaukat Aziz and Federal Minister for Port & Shipping, Babar
Khan Ghauri, Jamal Akbar Ansari, CEO Akbar Group present at the singing ceremony of a
Memorandum of Understanding (MoU) between Port Qasim Authority (PQA) and a
Consortium of Fauji Foundation, Akbar Group and Portia Management Services, UK for the
construction of Pakistan's First Dedicated Modern Grain and Fertilizer Terminal to be built at
Port Qasim, held at PM House in Islamabad.

Kamran Lashari, President Pakistan Swimming Federation, speaks during a press confer-
ence regarding the South Asian Swimming and Water polo Championship.

Prime Minister Shaukat Aziz talking to Director General Asian Development Bank (ADB),
Juan Miranda at Prime Minister House.

Advisor to Prime Minister Dr. Salman Shah addressing the inaugural ceremony of a two-
A group photograph of Provincial Finance Minister Sardar Hasnain Bahadur Dareshak with day national conference on “Technology Upgradation in Industry Key to High Value
ACCA Pakistan Approved Employer during a ceremony. Addition and Growth” at LCCI.

PTCL staffers engaged in repairing work of cabinet wires of telephone lines which was
Punjab Education Minister, Mian Imran Masood giving books to a position holder student damaged due to an explosion.
during prize distribution ceremony of Board of Intermediate & Secondary Education (BISE)
held at Al-Hamra Hall in Lahore. Chairman Board of Intermediate & Secondary Education
(BISE), Mohammad Zakarya Butt is also present on this occasion.
30
 Event Flare Report

The Gitex Technology Week has demonstrated its strength as the region's IT procurement plat-
form, with major deals and high profile technology launches stealing the spotlight at the event
partner in the region.

T
he 27th edition of GITEX, the
newly named GITEX
Technology Week, was a "great
success", Helal Al Marri, director
general of show organizers
Dubai World Trade Centre
declared as the show drew to a close.
Admitting that initially organizers saw the
show as a "bit of a challenge" this year feed-
back gathered was well received.
The new format of the show, the region's
largest annual technology event worked well,
enabling more companies to take part in the
show and for the event to have more focus.
Feedback from exhibitors on the new
organization was also on the whole positive
with many commenting that there seemed to
be more serious visitors this time.
One of the largest and most significant
announcements at this year's Gitex Business
Solutions exhibition was SAP AG's acquisition
of the software license and maintenance busi-
ness of SAP Arabia, its exclusive long-term
Other major announcements have included
the unveiling of the master plan for SmartCity
Malta, a new self-sustained industry township
for knowledge-based companies to be devel-
oped by Dubai-based SmartCity in partnership
with the government of Malta, and the award
of a multi-million euro contract to Alcatel-
Lucent from the Egyptian mobile operator
Mobinil, to expand its wireless network.
Vendors reporting an impressive run of
new deals at the show include Oracle, HP,
Avaya, Sun Microsystems, IBM and Fujitsu
Siemens Computer.
Over 3,300 companies participated in the
event held at the Dubai International
Convention and Exhibition Centre (DICEC) to
meet potential and existing customers and
many have brought the latest hardware and
software to display on the show-floor.
Given the volume of trade visitors, many
companies have opted to host the regional
launch of key new technologies at the show.

UAE Finance and Industry Minister Sheikh Hamdan bin Rashid al-Makhtoum during his visit at GITEX
2007. The annual largest information technology fair in the Middle East hosted more than 3000 exhibited
32 from almost 80 countries. Other pictures includes highlights from the event
Thuraya’s new generation handset is powerful and compact, offering total
convenience and mobility.
World’s Smallest Satellite Phone
Thuraya SO-2510 offers satellite services exclusively in a mobile handset
that is as compact and light satellite phone ever made.
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System - Satellite only
Phone Memory- up to 32 MB
Dimensions - 118 x 53 x 18.8 mm (HxWxD)
Weight - 130 g
Display - 262,000 colours
Resolution - 128 x 128 pixels (1.5 inch)
Polyphonic Ring Tones
Connectivity - USB
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Supports 12 languages
Battery:
Talk time up to 2.4 Hrs
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Memory:
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Dimensions: 138.5 x 52 x 18.8 mm (HxWxD)
Weight - 170 g
Display: Colour display - 176 x 220 pixels, 262,000 colours
Camera - Integrated 1.3 Mega pixel
GmPRS capabilities:
Satellite and GSM Mode
Operating system - WinCE 4.2
Micro browser - HTML, WAP 1.0, WAP 2.0
Supports 12 languages
Battery
Satellite Mode
Talk Time up to 2.4 hrs
Standby time up to 40+ hrs
GSM Mode
Talk time up to 4.0 hrs
Standby time up to 75 hrs
 World in Focus

US Requests WTO in Copyright Spat with China

The US government has again lodged an official complaint with the
World Trade Organization (WTO) over China's failure to deal with copy-
right infringement and product piracy and has requested formal media-
tion. This represents an escalation of the dispute with China. The negoti-
ations, carried out under WTO rules following an initial complaint from
the US submitted in April, have, in the opinion of the US government,
failed to achieve the desired result. The office of the US trade has com-
plained that China has failed to introduce measures to resolve the disput-
ed issues.
The US is accusing China of breaching various WTO regulations with
regard to trade in and treatment of intellectual property. Sean Spicer, a
spokesman for Schwab, stated that although the Chinese government
has taken cautious steps towards improving protection of intellectual
property over the last few years, the US government "still sees important
gaps." According to estimates by lobby groups, in 2006 product piracy
and copyright infringement in China cost American businesses around
2.2 billion dollars in sales.
The US is in particular complaining about the high threshold for pros-
ecution for copyright infringements under Chinese criminal law. Wholesalers and retailers are able to trade in fake goods below this threshold and
thus remain safe from prosecution. The high threshold means that product piracy at commercial levels is effectively permitted. In addition, China
needs to ensure that fake goods seized by customs authorities no longer end up being sold.
China prefers bilateral negotiations in order to avoid WTO sanctions. The US government wants to continue talks with China on other intellectu-
al property issues in parallel with the WTO process. In April the head of the Chinese Intellectual Property Office, Tian Lipu, described the initial
complaint as "not a smart move by the US government" and pointed to progress made by the Chinese government. The threshold for prosecution
for fake goods has, for example, been reduced from 1000 to 500 copies.
Irrespective of this, the WTO is to establish a panel to mediate in the dispute and rule on the US complaint. China can initially block the forma-
tion of a mediation panel, but cannot then block any second application made by the US. After hearing from both parties and from expert witness-
es, the panel will then issue a concluding ruling on the dispute. The whole process can take up to a year, or even longer if one party contests the
proceedings.

World of Warcraft Being

Sued by Chinese Company
This file image from the game "World of Warcraft" was provided by its
publisher, Blizzard Entertainment. A Beijing-based software company has
filed a lawsuit against the creator of "World of Warcraft" and the game's
Chinese operator. Blizzard Entertainment may be in trouble. The stylish let-
ters in World of Warcraft could end up costing them a lot of money.
Chinese character fonts are at the basis of this lawsuit, brought on by
Founder, a Chinese company which develops character fonts. Apparently,
the Chinese version of WoW uses the character fonts without permission,
and Founder found a reason to sue. Blizzard had no immediate comment,
though its attorneys said that the matter is still under investigation. Should
the lawsuit turn out in Founder's favor, it will possibly be a costly result for
Blizzard with 3.5 million subscribers to WoW in China.

Yahoo Adds Features to Popular E-Mail

Yahoo Inc. has introduced new features for its popular Web-based e-mail pro-
gram, including software that allows computer users to type text messages on a key-
board and send them directly to someone's cell phone. The enhancements make it
easier to send e-mail, instant messages or text messages from a single Web site -
no need to launch or toggle between separate applications or devices. The features
will be available to users in the United States, Canada, India and the Philippines;
however SMS for more countries including Pakistan will be available soon.
“The most obvious beneficiaries will be parents, who will be able to use their key-
boards to type messages sent to their children's cell phones - no thumb-twisting typ-
ing on a dial pad” said Yahoo Vice President John Kremer.
"We are giving you the right way to connect at the right time with right person,"
said Kremer, whose two preteen sons vastly prefer text and instant messages to e-
mail. The changes come amid fierce competition among providers of free, Web-
based e-mail services. Yahoo and Microsoft Corp.'s Hotmail have long dominated
the niche, but Google Inc.'s Gmail has grown quickly since its introduction in April
2004.
In March, Yahoo announced that it would provide unlimited storage space, and earlier this month Microsoft said that Hotmail would increase
free storage from 2 to 5 gigabytes. Time Warner Inc.'s AOL, the fourth largest e-mail provider, began offering unlimited storage last summer.
Google provides nearly 3 gigabytes. Sunnyvale-based Yahoo bills the changes as the most significant overhaul of Yahoo Mail since its launch in
1997. The new version replaces a one-year-old beta program and adds new features, including text messaging, a more comprehensive e-mail
search engine and an easier to read and edit contacts database.
Users who don't want the upgrades or whose computers are too slow to handle them can opt to remain with the current version, which Yahoo
will call "Classic." The new version allows users to click on a contact and then select whether to send that person an e-mail, instant message or
text message. You could send an e-mail or instant message if you know the recipient is at the computer or a text message if the recipient is on the
road with a cell phone. "This gives people the ability to reach anybody in their contact database anytime and or good or evil, it's going to be much
34 easier for anybody to get hold of you." said Mike McGuire, vice president of research at industry analysis firm Gartner Inc.

 World in Focus

Europe's Biggest Games Convention

Computer and video games fans from all over the world come to Leipzig to
check out the latest companies have to offer in electronic games and infotain-
ment. The Leipzig Games Convention, first held in 2002, today rivals the Tokyo
Game Show as the biggest game event in the world. It has already become
Europe's largest show for interactive entertainment and is expecting to attract
more than 200,000 visitors over its four-day run. More than 500 exhibitors
from 35 countries have made the trip to the eastern German city.
As the organizers point out, "playing is quite simply part of human nature -
it is only the toys that have changed over the course of time." Visitors to the
GC get the chance to see and try out the latest in video games and infotain-
ment as well as check out the newest trends in educational software.
This year leading German mobile phone content provider Jamba is partici-
pating for the first time with a display of the latest trends in games specifically
designed for mobile phones. The show will mark the European debut of the
elite version of Microsoft's Xbox 360.
Chipmaker Intel unveiled its new high-performance central processing chip,
which is aimed at gaming and highly demanding operations. It contains power-
ful graphics processors and memory capabilities that are required for today's
sophisticated games.
The speed at which the computer games sector is developing worldwide is breathtaking. Advancements in sound and graphics cards make the
simple shoot-'em-up games of the early days seem years away. In Germany the number of game fans playing on notebooks has leapt from 5 per-
cent in 2005 to 21 percent this year.
Among the highlights of the 2007 GC is the performance by Martin Leung of extracts from well-known video game music, including "Zelda,"
"Halo" and "Final Fantasy." Leung, who's also known as "the video game pianist" is one of the first musicians worldwide to achieve international
fame with his renditions of video-game music.
His breakthrough came in 2004 with an internet video showing him playing the title music from "Super Mario World" blindfolded. Germany's
oldest registered online game player, 85-year-old Walter Lutzky, is also in Leipzig. He's been playing his favorite card game, "Skat," online since
2004 and is looking for a new console.

Japan to Get Quake Warning System

Akihiko Sawamura, a field engineer in Yokohama, near Tokyo, looks at a
monitor screen indicating a strong level 5 earthquake will hit Tokyo in 38
seconds. It's still beyond the reach of science to predict exactly when an
earthquake will strike, but Japan will soon get the next-best thing - televised
warnings that come before anyone feels the ground shake.
Japan's Meteorological Agency and national broadcaster are teaming up
to alert the public of earthquakes as much as 30 seconds before they hit, or
at least before they can bring their full force down on populated areas. The
system - the first of its kind in the world - does not predict quakes, but offi-
cials say it can give people enough time to get away from windows that
could shatter, or to turn off ovens and prevent fires from razing homes. The
warnings, to begin in October, will be based on data provided by the
Meteorological Agency, which maintains a network of sensors deep under-
ground that estimate the intensity of a quake as soon as the ground rup-
tures. Alarms can go out before the shaking starts because there is a lag
between the time it takes for different seismic waves to travel to the surface.
Japan, which sits atop four tectonic plates, has been hit by 83 earth-
quakes strong enough to cause injury since March 1996, including one last
month that killed 11 people and caused a fire and small radiation leak at a nuclear power plant. The agency started issuing warnings last August to
more than 500 organizations such as power companies and train operators. "Chaos and injuries could result, for example, if an urgent earthquake
warning is sent to a facility with large numbers of customers and a crush forms at the exits as people rush to get out," a meteorological agency
study group said in a report last year. The warnings, it was decided, must come with explanations of what people should do - stop cars and eleva-
tors, get away from things that can fall and, most of all, protect their heads.

Laptop, 'Tongue Sucker' Fetch Awards

An electric sports car, a prosthetic foot for land mine victims and a potentially lifesaving device
known as the ``Tongue Sucker'' were among the winners of an international award honoring inno-
vative designs. The INDEX prize of $136,000, which is given out in five categories, also awarded
an inexpensive laptop designed for children in the developing world and a water purification bottle.
The award, which is funded by private and public companies in Denmark, was first given out in
2005 ``to celebrate design that not only looks good but also improves lives of people all over the
world, said Kigge Hviid, manager of the award foundation "Great design is a way to tell people
that you value them,'' said Yves Behar, a Swiss designer who was part of the team behind the
"XO" portable computer.
He said the prize money would be donated to the Massachusetts-based One Laptop Per Child
program, which has been trying to line up governments in several countries to buy the machines,
which for now cost $175. Philip Greer, one of the British designers behind the "Tongue Sucker",
said that first-aid device could be used to open the airways of an unconscious person by sucking
the tongue from the back of the mouth.
Canadian Sebastien Dubois said his prosthetic foot was designed for land mine victims, and
could be produced for as little as $8 in developing countries using local materials. The other win-
ners were the "Solar Bottle", which disinfects water with the help of sunlight and the Tesla
Roadster electric sports car made by California-based Tesla Motors.
35
 World in Focus

SAP to Invest $1b to

Expand Indian Presence
By 2010
SAP AG, one of the largest provider of business application software,
has reiterated its focus on the Indian market. The company has
announced that it has doubled its customer base in India from 1,000 to
2,000 since August 2006. It also said that the company was the first
enterprise software vendor in India to cross the 1,000 customer mark,
which further reinforces the company's leadership in India.
Picture shows Chief Executive Officer and Chairman of the executive
board, SAP AG, Henning Kagermann (L) looks on as Deputy Chief Executive Officer Leo Apotheker (C) shakes hands with President, SAP India
Subcontinent, Ranjan Das (R), during a press conference in New Delhi.
It is for the first time that the entire SAP executive board is in India. Henning Kagermann, CEO and chairman of the executive board, SAP said
"The unprecedented growth that we are seeing from India is one of the best examples of how our 2010 strategy translates into action. Markets like
India are at an inflection point when it comes to the adoption of technology by businesses of all shapes and sizes. For instance, it took us nine
years in India to reach the 1,000 customer mark, and only one to double it." Globally, the company has set a goal of reaching 100,000 customers
by 2010. In order to achieve the goal, the company plans to significantly expand the addressable market for enterprise software solutions by
aggressively targeting small and mid-size enterprises (SMEs) and emerging markets.
Validating the continuing importance of India to SAP, the company reaffirmed the investment of $1 billion in the country by 2010. A major portion
of SAP's investment in India is targeted at expanding the company's global development and services and support hub in India - SAP Labs.
"SAP Labs India is today the largest research and development hub and support presence for us outside Germany," added Kagermann. "While
the Bangalore centre will continue to play a central global leadership role, we now foresee the Gurgaon centre focusing on global service and sup-
port scaling up significantly in the next few years to enable us to meet our aggressive goals for India."

Asustek Sets Launch of Laptop

Asustek Computer Inc. will launch its much-awaited low-priced com-
puter next month, becoming one of the first companies marketing the
ultramobile product for the developing world. Developed in conjunction
with Intel Corp., the Taiwan computer maker's laptop, with a seven-inch
(18-centimeter) screen, also will come in a more-sophisticated model that
will target developing countries, said Asustek Chairman Jonney Shih.
“A simple model will be priced at US$199, while one with more fea-
tures will sell for between US$245 and US$299,” he said. Intel and the
nonprofit organization One Laptop Per Child have aimed to bring afford-
able laptops to the most remote and poorest children in the world.
"It will be a laptop that's easy to learn, easy to play and easy to work
with ... one targeting both the emerging and mature markets," Mr. Shih
said. Some analysts expect the low-priced laptop to sell well because of
its mobility and easy use.
Asustek also announced a 91% rise in first-half net profit on strong
demand for personal-computer products. The world's largest maker of
computer motherboards by revenue said that its net profit rose to achieve
the height of US 411.7 million dollars.
"The entire PC industry, including motherboards, is doing well," said
Nick Wu, an investment-relations officer at Asustek. "Hence, our margins and costs have stabilized, resulting in better profits."

Acer-Gateway Deal Poses Threat to Other PC Makers

If Acer completes its $710 million acquisition of Gateway, the Taiwanese company would immedi-
ately become the third largest computer maker in the United States, and be in a strong position to
increase the competitive pressure in the consumer market against the top three PC vendors Hewlett-
Packard, Dell, and Lenovo. Lenovo would be the first to feel the heat if the deal goes through as
planned in December. Besides threatening to push Lenovo to fourth in the global market, the Acer-
Gateway agreement could kill Lenovo's talks to buy Netherlands-based Packard Bell, which the
Chinese company wanted to give it a bigger presence in the global consumer market.
Gateway owns all of the shares of Packard Bell parent company PB Holding, has said in a state-
ment that it "intends to exercise its right of first refusal" to acquire all the shares of PB Holding, an
indication that Packard Bell could become a part of the combined company. The Acer-Gateway deal
would also double Acer's market share in the United States, making it the clear No. 3 computer
maker. In the second quarter, Gateway was third behind Dell and HP, with 5.6% of PC shipments,
according to IDC. Acer was sixth with 5.2% of the market.
Globally, Lenovo and Acer have been battling hard for third place over the last two quarters. Acer
took the position from Lenovo in the first quarter, giving it back to the Chinese company in the second
quarter, according to Gartner. Nevertheless, Acer had a very strong second quarter, recording more
than a 54% increase in shipments year to year - the biggest increase among the five top vendors.
The heated competition between Acer and Lenovo highlights the rise of computer brands owned
by Asian companies, which in the past used to make computers for other vendors. The current mar-
ket reflects how they've moved from manufacturing to branding, marketing, and sales. "It becomes a
little bit of Taiwan versus China," said J.P. Gownder, analyst for Forrester Research. "It moves them up the value chain a bit."
Nevertheless, whether it's Lenovo or Acer in the third slot in the global market, the companies will remain far behind No. 1 Hewlett-Packard and
No. 2 Dell, which together accounted for more than 35% of all PC shipments in the second quarter, according to IDC. Lenovo and Acer, which
36
were third and fourth, respectively, had a combined total of 15.5%.

 World in Focus

iCame, iSaw, iCaved

Steve Jobs unveiled new iPods with touch screens
inspired from iPhone, video games and new storage
capacities. Jobs began by announcing that iTunes sold
over 600 million copies of iTunes and that Apple has sold
95 million TV shows. After, he introduced a new iTunes ver-
sion which will support ringtones. Practically, thanks to this
new feature, users can create custom ringtones from any
of the 500.000 songs offered by Apple's music store.
After he finished introducing ringtones Jobs began
unveiling the new iPods. "We're approaching holiday 2007
and today we're going to refresh or replace every single
product on this lineup," said CEO Steve Jobs during the
"The Beat Goes On"' event held at Moscone Center in San
Francisco. First, Jobs unveiled the new iPod nano. It has
video capabilities and a 2.0-inch display that features the
same resolution as the previous-generation full-sized iPod:
320 x 240 pixels
"We've achieved this with a screen with the highest
pixel density we've ever shipped: 204ppi," explained Jobs.
"And the screen is just gorgeous. We see it you're going to
really love it." Beside video, the new iPod nano ships with three games and comes in two versions: a 4GB version in silver for $149, and 8GB ver-
sion in colours, for $199.
iPod nano delivers up to 24 hours of audio playback or five hours of video playback on a single charge, and is encased in a beautiful new all-
metal design made with anodized aluminum and polished stainless steel and comes in five new colors-silver, black, blue, green and a RED special
edition. Apple CEO announced a new name and new features for the iPod. "Now the iPod's got a funny name," said Jobs. "It's just called "the
iPod" because it was the first one. We thought, "It's time to give it a name." We're going to call it the iPod Classic."
According to Jobs, the iPod Classic is now thinner than the 30GB thin model that preceded it. Apple announced two versions: the new 80GB
model costs $249, while the 160GB model costs $349. And after iPod Classic, Jobs started to talk about the iPod everyone was expecting: iPod
Touch with WiFi capabilities.
The new iPod Touch looks exactly like the iPhone. It has the same size, but 8mm is thinner, "We think it's one of the Seven Wonders of the
World." said Jobs. "We've built WiFi in and we've made it USABLE. We're REALLY excited about this."
Similar to iPhone, the iPod touch's battery lasts for 22 hours of audio playback and five hours of video playback per charge, according to Apple.
The player will be offered in two versions 8GB and 16GB, for $299 and $399 respectively.
The iPod Touch also includes Safari, that lets users wirelessly view web pages just as they look on their computer, and features Google Search
or Yahoo! oneSearch. Also it offers Apple's YouTube application. But Jobs dropped the real bomb in the end of the event. He announced that Apple
is on track to sell its one millionth iPhone before the end of September, and….hold your breath…to make iPhone affordable for even more cus-
tomers this holiday season, it is lowering the price of the most popular iPhone model with 8GB of storage from $599 to just $399.
"The surveys are in and iPhone customer satisfaction scores are higher than we've ever seen for any Apple product," said Steve Jobs, Apple's
CEO. "We've clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season."
Jobs said that 8GB iPhone is available immediately for $399 in the US through Apple's retail and online stores and AT&T retail stores. The iPhone
4GB model will be sold while supplies last.

Mobile Phone Technology Turns 20

On 7 September 1987, 15 phone firms signed an agreement to build mobile net-
works based on the Global System for Mobile (GSM) Communications. According
to the GSM Association there are more than 2.5 billion accounts that use this
mobile phone technology. Adoption of the technology shows no signs of slowing
down with many developing nations becoming keen users of mobile handsets.
Robert Conway, head of the GSM Association, said that memorandum of under-
standing signed in 1987 is widely seen as the moment when the global mobile
industry got under way. Although work on the GSM technical specifications began
earlier, the agreement signed in 1987 committed those operators to building net-
works based upon it.
"There's no doubt that at the time of the agreement in 1987 no one had an idea
of the explosive capabilities in terms of growth that would happen after the GSM
standard was agreed," he said “Since then, the numbers of people using GSM
mobiles has always outstripped the predictions. Once the preserve of the well off,
mobiles were now the everyday gadget that's essential to people's lives," he said.
Figures from the GSM Association show it took 12 years for the first billion
mobile connections to be made but only 30 months for the figure to reach two bil-
lion. This was because handsets were now cheap and mobile networks much less
expensive to set up than the fixed alternatives. But getting mobiles in to the hands
of billions of people was just the start, said Mr Conway. "The technology is a gravi-
tational force that brings in to its orbit a huge amount of innovators," he said.
In the future, he suggested, high-speed networks would be ubiquitous adding
the intelligence of mobiles to anything and everything. "The technology will be in
the fabric of your clothing, your shoes, in appliances, in your car," he said. For
instance, he said, the ubiquity of mobile technology could revolutionize healthcare
and see people wearing monitors that gather and transmit information about vital
signs. Phones too could change radically in the future. "You'll pull them out of your
pocket and they'll look like a map but unfold like a screen," said Mr. Conway. "We're
now on the verge of another wave and that's going to be stimulated by mobile
broadband."

38
 Telecom

Toyota, EDF Working Together

On European Plug-In Hybrid
Toyota recently got the OK to go into the plug-in game in Japan, and now
the super-best number one awesome automaker from the land of the rising sun
is looking to do the same in France. Toyota and Electricite de France SA (EDF)
are working together to "evaluate Plug-in Hybrid Vehicles in Europe. The objec-
tive is to develop practical solutions for the commercialization of Toyota's proto-
type vehicle technology, which can further reduce the environmental impact of
vehicles especially in urban areas. Under the joint agreement, a small number
of PHVs will be integrated into EDF's fleet and will be tested on public roads in
France under every-day driving conditions.
Road trials of the PHV will commence in France in the autumn and may be
expanded to other European countries in the future. The vehicles use Toyota's
hybrid technology but with the added benefit that their batteries can be
recharged using a standard electrical plug. Toyota's PHV technology combines a gasoline engine with an electric motor and a battery which can be
charged in two ways: either whilst the vehicle is driving and by recovering energy otherwise lost during braking, or by connecting the vehicle to an
electric supply source at home, work or at a public charging station. For short journeys, a PHV would rely more on electric power, offering significant
reductions in CO2 emissions through reduced consumption of fossil fuels.
For longer distances, it would switch to a combined electric/gasoline mode. EDF and Toyota have also developed an innovative charging and
invoicing system, equipped in each of the test vehicles. This system is compatible with a new generation of public charging stations, which aim to
make electric power more accessible on public roads and car parks and to reduce the cost to the customer.
For more than 40 years, EDF has acted to promote the use of electricity for transport and rechargeable vehicles, in-line with its strategy of sus-
tainable development. Mr Pierre Gadonneix, President and CEO of EDF said. "I am delighted by this partnership between EDF and Toyota on a
new generation of vehicles. This innovation is a promising move towards acceptance of electricity as a competitive and ecologically-viable source of
energy for European motorists. It strives to reconcile the challenges of individual mobility, economic growth and environmental impacts". "This new
collaboration marks an important milestone in advancing global capability in the area of alternative fuel sources for transport, which we believe are
critical to society's future," "We are proud to partner such a leading European energy supplier as EDF, with whom we share a common vision
towards sustainable mobility." said Mr. Masatami Takimoto, Executive Vice-President of Toyota Motor Corporation (TMC). 2007 marks ten years of
hybrid leadership for Toyota since the launch of its first mass-produced hybrid vehicle in 1997. Having sold over one million hybrid units worldwide
and over 100,000 in Europe, the company now aims to sell one million hybrid units a year globally in the early 2010.

Toshiba, SanDisk at odds over

next NAND plant site
Japan's Toshiba and U.S. partner SanDisk appear to be at odds over when
and where to build their next flash memory plant, straining an 8-year-old relation-
ship that has helped both firms profit in a fast-growing market. While the two are
unlikely to break off ties, failing to agree could have big implications for supply
and prices of flash memory a few years from now and could even alter align-
ments in the $12 billion NAND microchip market.
Toshiba, the world's second-largest maker of NAND flash memory after
Samsung, and SanDisk, the top supplier of flash memory storage cards, have
spent $5 billion to build two factories together since joining hands in 1999.
Toshiba wants to build their next plant in Japan, but SanDisk wants to look at sites elsewhere too. If the talks get bogged down, that could affect the
speed of future ramp-ups once the two firms' newest plant in western Japan hits full capacity in the 2009/10 business year.
The ties between the two are key to Toshiba's ambition to beat rivals such as Samsung, Intel Corp and Micron Technology, but analysts say
SanDisk is holding the cards in talks on a new plant. Toshiba wants a decision on a site by March to better meet demand in years ahead for NAND,
used in portable electronics such as Apple Inc's iPod digital media players and the iPhone.
SanDisk is now looking for 100 engineers to staff the two firms' newest plant, which will begin mass production in December and plans to ramp
up shipments of three-bit-per-cell memory technology to pack more capacity onto each chip and cut costs. Another risk in Japan is earthquakes,
such as the one that hit a key factory at Sanyo Electric chip unit in 2004, ruining equipment and causing customer flight. Toshiba, which blames its
downfall as a top supplier of PC memory on an exodus of engineers to Samsung in the 1980s, has repeated its vow to build its next NAND plant in
Japan.

LG Releases Dual-Format hi-def Disc Player

In this photo provided by LG Electronics, Michael K. Ahn, LG Electronics
USA Inc., chief executive officer, shows off the company's new dual-format
player during the 2007 Custom Electronics Design and Installation
Association Expo 2007 in Denver With the high-definition disc format war still
going full-bore, LG has introduced its next-generation dual-format player.
Playing both Blu-ray and HD DVD discs, the Super Blu Player, scheduled to
be unveiled at CEDIA in Denver under the model number BH200.
The player, scheduled for an October release at an MSRP of $999, suc-
ceeds the BH-100, which was launched earlier this year as the first player of
its kind. More details will be announced later, but LG says that the new player
will give access to all interactive features on Blu-ray and HD DVD movies, as
well as outputting of 1080p video resolution, and various audio formats.

39
 World in Focus

Microsoft Teams up in Japan

to set Robotics Standards
Microsoft Corp. is the unquestioned leader in computer operating systems
with Windows but the growing field of robotics relies on diverse programming
platforms. The Redmond, Washington-based software giant last year
launched Microsoft Robotics Studio, eying robotics as a potential expanding
market of the PCs.
Microsoft Co. Ltd., the company's Japanese unit, said it was forming a
technological alliance with Tmsuk Co. to further develop programming soft-
ware. "Currently many kinds of robots are made individually based on differ-
ent operating systems and not all of the newly developed technologies can
be adapted to one another," said Shunichi Kajisa, the Japanese unit's chief
technology officer.
"We aim to commonise robotics technology by recommending
researchers use our Microsoft Robotics Studio," he told a news conference.
Tmsuk President Yoichi Takamoto said: "We've developed various sorts of robots with different partners, but right now we cannot adopt one tech-
nology used in robot A to robot B.
"If this Microsoft software comes to be used by many developers, then technological advances in robotics will dramatically accelerate," he
said. Tmsuk, a company originally focused on factory automation in the southwestern city of Kitakyushu, has developed a variety of robots for
practical use as well as experimental humanoids, in cooperation with universities and other firms.
One example is a disaster relief robot, which was put to use clearing rubble after a powerful earthquake hit central Japan in July. Microsoft's
Kajisa said that the company chose Tmsuk because of its "network of researchers in universities, as well as its past achievements in robotics.
But Atsuo Takanishi, a professor at Waseda University and a leading researcher of robotics in Japan, said it remained to be seen if Microsoft
would come to dominate the field. "We have to try first to see if the Microsoft software can really be used for developing robots with state-of-the-
art technology," Takanishi said. "But I don't think it is very difficult to modify the existing technologies developed with other operating system --
such as Linux -- into a Microsoft version," he said.
Japanese companies have increasingly focused on humanoids, seeing advanced robots as a future resource in a nation whose population is
shrinking. Japan's most famous humanoid is ASIMO, which Honda Motor Co. gave birth to in 2000. ASIMO has danced and dined with dignitaries
as a Japanese ambassador of sorts and has been put to use as a coffee-serving office receptionist.

Intel opens up new vista for Bangladesh

US-based CPU-maker Intel penned a deal with Bangladesh's IT consul-
tancy Grameen Solutions to offer computers and help with information tech-
nology education in rural areas. The agreement was signed by Barrett and
Muhammad Yunus, the Grameen Solutions chairman and Nobel Peace Prize
winner, in Dhaka, Bangladesh's capital. Speaking at a press conference in
Bangladesh, Intel's chief, Craig Barrett stated that under the new agreement,
over the next three years, Intel will be offering 1,000 computers to schools
and coach teachers to help spread information technology in the country.
This is the techno evangelist's first visit to Bangladesh.
In addition, this pact will also enable the two companies to cohesively pro-
mote and support digital projects across the South Asian nation, enhance
education, connectivity, and access to technology, web content and software
applications. But all the same, currently Intel does not intend putting its
money in Bangladesh's slowly emerging information, communication and
technologies sector, Barrett told a news conference in the capital, Dhaka.
Instead of that Intel will be joining hands wit software firms across
Bangladesh to develop localized Internet content and software, continued
Barrett. Furthermore, Intel and Grameen also plan to team-up for working on WiMAX technology, which is believed to be a cost effective and effi-
cient system to deliver broadband Internet access to rural areas.

Ko San Chosen as First Korean

Astronaut
The first Korean astronaut, who will go on a space trip on a Russian Soyuz spacecraft in
April next year has been chosen. The Ministry of Science and Technology said Ko San (30)
was selected over fellow finalist Yi So-yeon (28) at a meeting of the seven-member selection
committee that includes Korea Aerospace Research Institute President Paik Hong-yul.
Ko will travel into space on a Soyuz spacecraft from the Baikonur Space Center in
Kazakhstan in April next year. He will stay at the International Space Station for seven or eight
days performing various tasks including scientific experiments.
At the meeting, the Science and Technology Ministry said both candidates Ko and Yi were
qualified to fulfill space science duties but Ko scored higher and performed better during a
training program in Russia and during a space science experiment training program in Korea.
Ko will continue training programs in a team with two Russian cosmonauts until March next
year. As the backup in case Ko should be unable to board the spacecraft, Yi will undergo the
same training separately.
The two candidates were given their certificates by Korean Ambassador to Russia Lee Kyu-
hyung at the Korean Embassy in Moscow. At the ceremony, Ko said, "I'm very happy at this
moment. I'll do my best until the moment I take the first step into the space as a citizen of the
Republic of Korea." Ko has a B.S. in mathematics and an M.S. in cognitive science from Seoul
National University. He was a researcher at the Samsung Advanced Institute of Technology
40 before becoming one of 36,206 applicants to be the first Korean in space.

 World in Focus

ATM Makers See Ties to Cell Phones, PDAs

Diebold and NCR, long key players and staunch competitors in the automated
teller machines market, are both firming up strategies for communicating with an ATM
by cell phone or personal digital assistant. The Ohio-based companies are banking
that a generation comfortable with increasingly versatile communications devices will
be interested in technology that helps them find an ATM or avoid waiting in a long line
to complete a transaction.
Over the past two years, Diebold has won five U.S. patents for applications that
enable mobile devices to interact directly with bank ATMs. "It's more than a social
trend, it's a global one," said Jim Block, Diebold director for global advanced technol-
ogy. "More and more things are becoming centered on the cell phone." Bob
Tramontano, NCR vice president for self-service, said adding that the company has
been developing technology for linking hand-held communications devices with ATMs
since 2001. NCR already uses such technology in Denmark and Singapore.
Genie Driskill, vice president and director of research at Atlanta-based
Synergistics Research Corp., which tracks consumer trends in banking, said mobile
banking is a hot trend. Many banks are either testing or have started mobile banking
programs, which could involve ATMs, she said. The Diebold patents involve allowing
banking consumers to use their mobile devices to locate and get directions to the
nearest ATM, order cash withdrawals remotely and generate various other transac-
tions by linking to an ATM. Diebold has estimated such applications will be widely available within three to five years.
"All of the ideas embodied in these patents actually came about before the phone was observed to be a ubiquitous, always-in-my-pocket sort
of device," Block said. “As bank consumers get used to online banking from home on desktop computers, they may increasingly want similar ATM
options,” he said.
A one-time code the mobile device user would receive could then be entered when arriving at a specified ATM. The user could insert an ATM
card and the one-time code and the ATM would then know to complete the transaction, such as a cash withdrawal. That one-time code could be
an attraction to anyone who isn't comfortable about punching in a PIN code in a public place. NCR's Tramontano said what may prove to be a
popular benefit for the technology is that an ATM user can arrange to have an ATM receipt sent electronically to a cell phone or PDA.

HTC Picks Qualcomm Mobile Chips

Taiwan's High Tech Computer Corp., the world's largest developer of
smartphones that use Microsoft software, plans to launch more than ten
mobile phones and PDAs (personal digital assistants) armed with Qualcomm
Inc. chips by the end of this year. HTC is the first company to launch smart-
phones based on Qualcomm's latest chipsets, the dual-core Mobile Station
Modem (MSM) MSM7500. The company will use another chipset in the family,
the MSM7200, in several of the Qualcomm-based handsets it plans to release
by the end of this year.
“HTC has been working with Qualcomm for years, and its technology is
already inside the HTC Mogul and Titan II handsets,” said Peter Chou, the
CEO of HTC, at a news conference in Taipei. “The company has aimed some
of the handsets at the U.S. market, but it shouldn't run into any problems from
an import-ban related to certain Qualcomm chips,” said Paul Jacobs, CEO of
Qualcomm, at the news conference.
The U.S. International Trade Commission (ITC) banned the import of new
models of phones and PDAs that hit the market after June 7 and contain cer-
tain Qualcomm chips, as the result of a patent infringement dispute between
Qualcomm and rival Broadcom Corp. Some companies have found ways to work around the import ban through licenses with Broadcom. Verizon
Wireless Inc. last month agreed to pay Broadcom US$6 for every handset, PDA (personal digital assistant) or data card that uses the mobile
broadband technology at the heart of the dispute, EV-DO (Evolution-Data Optimized).
Jacobs also said that his company remains in discussions with Broadcom over the issue and he expects to reach a deal at some point.
"Broadcom wants to be in the chipset business, so they'll need some licenses from us," he said.

Showcase Nokia Store

Nokia will open a flagship store in either Mumbai or Delhi - it's seventh in
the world after Helsinki, New York, Chicago, Moscow, Hong Kong and Mexico
City. "We are still looking for the exact location but Mumbai and Delhi are defi-
nitely the cities where we will have our first stores. Among the two, I prefer
Mumbai," said Cliff Crosbie, global director, retail marketing. The company's
image has been slightly sullied recently after a worldwide battery recall and
sporadic reports of exploding cellphones.
Nokia is battling counterfeit and grey market operators and serious rivals
such as Motorola to keep its grip on one of the fastest growing markets in the
world. The concept of the flagship store is one of the initiatives Nokia has
taken to meet the challenge. It plans to establish another 18 such stores
worldwide. At present, the company reaches out to its customers through a
network of franchisee-run Nokia Priority stores.
Nokia also recently entered into a revised agreement with HCL Infosystems
to split the distribution business. Under a new five-year agreement, both the companies will jointly distribute mobile handsets in the country. The
idea behind the flagship stores is to go beyond just a mobile phone into services. "The flagship store is a whole concept, and it's not just about
furniture. The stores are more interactive where the customer will be encouraged to spend at least an hour or two. We at Nokia have realised that
we need to move to the interactive space more now. The flagship stores will be a significant investment for the company," he added.
The company has a concept store in Chennai, which is owned by a Nokia partner. "The concept store in Chennai is exactly like the one we
have in other parts of the world. They are our first point of interaction with customers directly." We adapt the concept stores to the local needs," he
added. More such concept stores are expected to roll out in the country in the next few months. A flagship store is 300 to 400 square metres in
42 size and has the same look and feel as the rest of the stores globally.

 World in Focus

World's Largest Civil

Aerospace Expo Held in HK
Chairman of the Airports Authority of India (AAI) K. Ramalingam
speaks at a seminar in Hong Kong. The seminar was held as part of
the Asian Aerospace International Expo and Congress held in Hong
Kong for the first time in 25 years, since it moved from its original
home in Singapore. The Asian Aerospace International Expo and
Congress 2007 marked the fast-growing Asia Pacific market, which is
forecast by the world's top manufacturers to account for a third of air-
craft orders over the next 20 years. The Asian Aerospace International
Expo and Congress 2007 celebrated its 14th presentation with the
move of its venue from Singapore to Hong Kong for the first time.
Clive Richardson, senior vice president Asia of Reed Exhibitions
that organize the four-day exhibition, said, "This historical presentation
of our flagship aerospace industry event as the world's largest dedicated civil aerospace event has been shaped to suit the business demands of
the entire Asian region." The more than 25-year-old biennial event attracted around 500 exhibitors from more than 20 countries. The top 10 coun-
tries represented by visitor numbers include China, Singapore, India, Japan, the United States, Thailand, the Philippines and Malaysia.
Both the Airbus and Boeing, at Asian Aerospace International Expo and Congress 2007, see the Asia Pacific market for aircraft demand grow-
ing strongly over the next 20 years, making it the second most important region behind the North American market. Boeing expects the Asia
Pacific region to account for 29 percent of all new aircraft deliveries through 2026.
Richardson noted the forecasts the General Administration of Civil Aviation of China, which sees domestic traffic doubling every five years, and
expects at least three Chinese airlines to be among the world's top 10 in passenger traffic and revenue rankings by 2020. Similar growth is also
expected in India, which in 2003 had four main scheduled airlines and started this year with 14.

Boeing Delays First Flight for 787

Boeing will not begin test flights of its new 787 jetliner until mid-
November or mid-December, months later than originally planned, because
it's taking longer than anticipated to get the first plane ready. Boeing initially
aimed to begin flight testing within a monthlong window beginning in late
August, but early last month acknowledged first flight might not happen
until October.
The midsized, long-haul 787 is the first large commercial jetliner being
made mostly from composites, which Boeing has promised will make the
plane more fuel efficient and cheaper to maintain because carbon fiber-
reinforced plastics are lighter and more durable than aluminum.
Rival Airbus SAS's A380 superjumbo has suffered about two years of
delays, in large part because of wiring problems, which have wiped billions
off its parent company's profit forecasts for the coming years. Boeing
unveiled its first 787 amid much fanfare in early July, but has spent the
past several weeks working to get that plane ready for its maiden flight.
Boeing recently told several of its suppliers to reschedule some work
and take on more of the systems installation so the company can streamline the final assembly process. The company also hired new mechanics
and made others available to do the final assembly work once those components arrive at the factory. Boeing has done a lot of pre-flight testing
on the 787 that has helped it find and fix problems it normally hasn't discovered until the flight-test program is under way. Still, surprises could
cause setbacks.
The 787's flight-test program will be more condensed than that of Boeing's last all-new jet, the 777, which went through about 11 months of
flight testing before airlines first started flying it in 1995. Airbus' A350 XWB, a slightly larger long-haul plane that will compete with the 787, is
scheduled to enter commercial service in 2013. To date, Boeing has won 706 orders for the 787. Airbus has won 154 orders and 100 non-binding
commitments for the A350.

Landing Gear Issues Cancel Hundreds of Flights

Seattle-based Horizon Air has canceled hundreds of flights so the
landing gear on some of the carrier's 70-seat Q-400 turboprops can be
inspected. Horizon has 33 Q-400s in service, making it the biggest
operator of the aircraft in the world, according to Canadian manufactur-
er Bombardier. Horizon grounded 19 for inspections.
To minimize disruption, Horizon has been contacting customers.
Alaska is using some of its jets to fly some of the Q-400 flights and
accommodate many passengers, company said. Passengers can
request refunds. Bombardier recommended that operators of many of
the 160 Q-400s in use worldwide inspect the their planes after the land-
ing gear failed on an SAS Scandinavian Airlines plane. The failure sent
the plane skidding off a runway in Vilnius, Lithuania. No one on the
plane was hurt.
But recently, the landing gear failed on another SAS Q-400, injuring
five people. The plane caught fire after its right landing gear collapsed
during an emergency landing at an airport in western Denmark.
Bombardier said Qantas, Lufthansa, British carrier Flybe, All Nippon
Airways and Japan Air Commuter are also grounding Q-400 turboprop planes.
Montreal-based Bombardier, the world's No. 3 civilian airline manufacturer, said Canadian regulators have been briefed on the situation and
could recommend further "corrective actions." Since July, Denver-based Frontier Airlines had taken delivery of the first two of 10 Q-400s to launch
a new regional carrier, Lynx Aviation. The Q-400, at 70 seats, is larger than the typical turboprop. It went into service about eight years ago. Its
main selling points were its speed, reduced noise and cost efficiency relative to jets. But sales have limped along, largely because of airlines and
consumers' negative perceptions of turboprops, which are widely viewed as cramped and noisy.
43
 World in Focus

AMD And Nivio Join Forces

Nivio, a provider of virtualization solutions enabling users to access their
personal windows desktops from any computer with a broadband connection,
signed an agreement with AMD, a provider of processing solutions in the com-
puting, graphics and consumer electronics markets. The partnership will see
AMD invest an undisclosed amount in its research and development and sup-
port Nivio's vision of virtual desktop access for a worldwide audience and
AMD's drive to extend Internet access to emerging markets.
Alok Ohrie, Managing Director, AMD India commenting on the agreement
said, "Our vision of 50x15 i.e. trying to enable 50 percent of the world's popula-
tion with affordable Internet access and computing opportunities by 2015, is
aimed to bridge the digital divide. That is where Nivio comes in with same
vision, passion, innovation and customer centric approach. This partnership
will help AMD drive the future direction of computing and will be a great
enabler for AMD Live customers."
"Nivio's commitment to launch in India is definitely a draw for us and in
return for our investment in R & D we also get to support a service that fits perfectly into our continued aim of extending the breadth of access to
the Internet," he added. Sachin Duggal, CEO, Nivio commented, "Nivio aims to evolve the computing experience by hosting a users windows desk-
top, making it available through any Internet connected device. The technology expertise this collaboration brings will enable us to continue towards
our aim of launching the service over the coming months and will help Nivio deliver the best future technology. We are in talks with several Internet
Service Providers and are targeting segments like students and cyber cafes and are hopeful that it would see large acceptance among the mass-
es." The Nivio service has been in development for the past 18 months and is currently in private beta testing mode, where it has gained a positive
response from the technology community. The user can download the most up-to-date software for use anywhere at anytime without having to
upgrade their PC. The service is shortly set to launch in both India and UK where the company believes it could provide millions of people with their
first private secure desktop environment. Nivio an online virtual desktop was launched in India on June 15, 2007. Since then it has been providing
its users a customized and hassle free computing world.

Russian Air Show Aims High

The biggest event on the aviation industry circuit is the biennial Paris Air
Show, the most recent of which took place two months ago. This month,
Russia strives for some of that same je ne sais quoi with the MAKS 2007
International Aviation & Space Salon. One of the highly anticipated planes at
the Russian show is the latest Sukhoi SU-35 multipurpose fighter.
Pakistani delegation visited International Aviation and Space salon 'MAKS-
2007', which suggests that it might be interested in acquiring Russian next
generation helicopter gunships. Pakistani military officers were seen in 'MAKS-
2007' salon checking out the new Mi-28 and the KA-52 helicopter gunships. It
may very well support that there are Russian contenders as well.

Wind Turbine to Run the Globe

Driven by rising demand for renewable energy sources, the world wind
energy market is expected to grow at gutsy speed to generate over 360
thousand megawatts of energy by the end of 2015. Further, harnessing the
power of the wind will generate approximately 12% of the world's electricity
by the year 2020. A new report on wind energy has been released by
Global Industry Analysts, Inc., which has detailed analysis and coverage of
the US, Canada, Japan, Europe (Germany, Spain, Denmark, Italy, United
Kingdom, The Netherlands, Greece, France, Portugal, Austria, and Rest of
Europe), Asia-Pacific (India, China, Australia and Rest of Asia-Pacific),
Africa/The Middle East, and Latin America markets.
As an evolving industry, and the fastest growing segment of the energy
sector, wind power is poised to make significant contributions in energy
generation in the upcoming years. Europe, world's largest market for wind
energy, is expected to harness close to 169 thousand megawatts of energy
from the winds by the year 2015 from projected 85 thousand megawatts in
2010. Germany is the single largest market in Europe as well as world-
wide, accounting for about 28% of global wind energy capacity in 2006.
Wind energy is emerging, and constantly changing proportions since its
emergence. Although the market is expected to face several competitive,
and structural challenges, apart from the meltdown in the global economy, wind energy flaunts the potential to survive the uncertainties currently
plaguing the overall energy market. Recent strategic developments in the wind industry, the vibrant new power project undertakings, and upgrada-
tion activities, the cumulative increment in new capacity installations in the recent past, and the shift in governmental energy plans, all call for buoy-
ant market forecasts. The main trends of the forecast are continuing strong development in Europe and an increasing interest in wind energy in
"Rest of the World".
The uncertainty and unrest in the energy sector, the rapidly depleting natural resources, together with, the political pressures, and environmental
issues, are shedding the light on the rapidly evolving role of clean technologies, such as wind power, solar energy, fuel-celled power automobiles,
and other bio-based materials. As the investment climate for clean technologies clears, the clean energy market will witness a torrent of venture
funds, as energy companies begin to vie for a stake in clean technologies. Wind and solar power, presently, constitute the most widespread cost-
competitive solution to the current energy crises.
Major players in the global wind energy market include American Electric Power, American National Wind Power Inc., AES Corporation, Cielo
Wind Power, GE Wind Energy, ENEL Greenpower, Enercon, FPL Energy, Gamesa, Green Mountain Energy Company, Navitas Energy, National
Energy & Gas Transmission, Pacific Hydro Pty Ltd, Shell WindEnergy Inc., Suncor Energy Inc., Suzlon Energy Limited, TXU Energy
and Siemens.
45
 Cover Story Zubair Ahmed Kasuri

Businesses today are facing complex challenges. They need to maintain

extensive communication infrastructure, even as they seek to reduce its
cost. With the trend towards mobile connectivity, virtual private networks
(VPNs) have emerged as the answer to many of the networking problems.
In Pakistan, IP VPNs have come a long way with growing acceptance of
this technology. Besides software houses and call centers, enterprises from
different sectors are reaping the benefits of VPNs. However, lot more
needs to be done to attract SMEs towards this technology
usinesses today are facing com- connection constructed over internet. For ing involves establishing and maintaining a

B plex challenges. They need to

maintain extensive communica-
tion infrastructure, even as they
seek to reduce its cost. At the
same time, they are finding that
past solutions to wide area networking
between the main corporate network and
branch offices, such as dedicated
leased lines or frame relay cir-
example, there are a number of systems that
enable you to create networks using the
Internet as the medium for transporting data.
These systems use encryption and other secu-
rity mechanisms to ensure that only authorized
users can access the network and that the
data cannot be intercepted.
logical network connection. On this connection,
packets constructed in a specific VPN protocol
format are encapsulated within some other
base or carrier protocol and then transmitted
between the VPN client and server. These
packets are finally de-encapsulated on the
receiving side.
VPNs are used most often to protect com-
munication carried over public networks, such
cuits, are not meeting the modern Enterprises are eyeing MPLS VPN as internet. They provide several types of data
age requirements. protection including confidentiality, integrity,
These solutions do not pro- deployment due to the emergence of data origin authentication, replay protection
vide the flexibility required by and access control by using both symmetric
both, employees looking to new backbone infrastructure players, and asymmetric forms of cryptography.
access the resources of their cor- Symmetric cryptography uses the same key
porate intranets and business
like Wateen. However IP VPNs are for both encryption and decryption, while
partners intending to share infor-
mation by joining together their
still the most widely used technology asymmetric cryptography uses separate keys
for encryption and de-encryption. Symmetric
networks.
With the trend towards mobile
throughout the country cryptography is generally more efficient and
requires less processing power than asymmet-
connectivity, virtual private net- ric cryptography.
works (VPNs) have emerged as the answer to VPNs achieve different security levels by
many of these networking problems. creating a 'tunnel' between corporate servers There are Three Primary VPN Models
46 Virtual Private Network (VPNs) is a virtual and remote users' laptops or PCs. VPN tunnel- Gateway-to-Gateway:

VPNs are used most often to protect communication car-
ried over public networks, such as internet. They provide
several types of data protection including confidentiality,
integrity, data origin authentication, replay protection and
access control
This model protects communication
between two specific networks, such as an
organization's main office network and a
branch office network, or two business partner
networks.
Host-to-Gateway:
This model protects communication
between one or more individual hosts and a
specific network belonging to an organization.
The host-to-gateway model is most often used
to allow hosts on unsecured networks. These
include traveling employees and telecom-
muters who wish to access the organization's
email and web services.
Host-to-Host:
A host-to-host architecture protects commu-
nication between two specific computers. It is
most often used when a small number of users
need to apply or administer a remote system
that requires the application of inherently inse-
cure protocols.
Virtual Private Network (VPN) Technologies
VPN architectures are primarily based on
multi-protocol label switching (MPLS), IP secu-
rity (IPsec) and Secure Socket Layer (SSL)
technologies. Companies selecting IP VPN
architecture need to consider their business
requirements because there is no single best
choice. In fact, many enterprises are best
served by some combination of these architec-
tures.
The choice of architecture has wide-reach-
ing effects, including inflexibility and whether
the VPN will be network based or customer
premises equipment (CPE) based. MPLS-
based VPNs are usually offered by the service
providers as a managed service that originates
and terminates in the service provider's MPLS-
enabled IP network. IPsec and SSL VPNs, in
contrast, are typically managed by the enter-
prise, and originate and terminate at customer
premises equipment (CPE). However, IPsec
and SSL-based VPNs are also available as
managed services from certain service
providers.
IPsec VPNs
It is most widely used data encapsulation
technology for transmitting encrypted data
across the internet or any IP network. Using an
IPsec VPN, companies with remote users or
locations can safely transmit company informa-
tion internally (intranet) or externally (internet)
without being read or tampered during its jour-
ney.
IPsec VPNs offer enterprises an easy and
cost-effective way to route communication
between sites delivering high performance
connectivity and resilience to meet the needs
of most demanding network environments.
They are a low cost alternative to private or
leased-lines. It enables enterprises to use the
internet infrastructure to quickly extend the pri-
vate network across geographically distributed
locations.
Technically, IPsec VPNs address the chal-
lenge of using the internet as a transport for
sensitive, multi-protocol traffic. IPsec VPNs
provide combination of encryption and tunnel-
ing functions to meet this challenge.
Proponents of VPNs based on SSL and
MPLS technologies may argue that IPsec VPN
should be replaced, as this solution has
become outdated. But, with plenty of machine-
to-machine communication still prevalent,
Cover Story
IPsec VPNs make sense in server-to-server
space. The technology affords full network
access to older applications that may trip up
for SSL or other VPNs.
MPLS VPNs
MPLS uses a technique known as label
switching to forward data through the network.
A small, fixed-format label is inserted in front of
each data packet while entering into the MPLS
network. The packet is then routed on the
bases of the value of the incoming interface
and label and eventually dispatched to an out-
wards interface with a new label value.
Intermediate MPLS nodes do not need to
check the content of the data in each packet.
Particularly, the destination IP addresses in the
packets are not examined, which enables
MPLS to offer an efficient encapsulation mech-
anism for private data traffic traversing the SP
backbone. MPLS can therefore, provide an
excellent base technology for standard-based
VPNs. While an IPsec VPN creates circuit
across the internet, MPLS creates circuits
across service providers' networks.
In effect, any organization, looking for a
highly secure, low-cost, high band-width,
robust networking solution for inter-networking
between various sub-units, can enjoy immense
benefits from this cutting edge technology.
SSL VPNs
Traditionally, providing telecommuters and
business partners with access to back-end
servers and resources, SSL VPNs are best
favored solution for site-to-site communication,
for client-to-enterprise links.
IPsec tunneling may also follow an
unknown device through the firewall and
directly into the heart of the network. As a
result of this problem with IPsec, the SSL VPN
is gaining an increasingly remarkable accept-
ance in the IT sector. With an SSL VPN, there
is no client software to install. This implies that
remote users are not limited to specified loca-
tion and will be able to work from public inter-
net locations, partner sites or even borrowed
laptop, which makes the deployment, manage-
ment and administration of SSL VPN extremely
simple and effective.
More importantly, with an SSL VPN there is
no open tunnel to the enterprise. SSL VPNs
enforce security policies on each connection,
allowing access only to specific resources
based on the user, location and/or device.
In addition, most SSL VPNs provide cache-
cleaning software that covers users' tracks by
removing temporary files, cookies and other
session information from the browser. These
measures are very important for users con-
necting from publicly accessible PCs, but they
are not as effective as using a secure browser
because deleted files can often be recovered.
The growth of SSL VPNs has accelerated
in last two years. This is largely due to greater
awareness among users for its commercial
advantages, better marketing that focuses on
its benefits rather than the technology and
improved security features.
The ultimate goal of SSL VPN technology is
to allow controlled, secure and managed
access to any application from any device and
from any location. Early implementation had
some limitations, such as user account infor-
mation not being cleared from the browser
after user sessions, no support only for web-
enabled applications, and no strong authenti-
cation of the user or the access device.
However, all of these and other concerns have
been addressed as SSL technology has
matured.
47
Clearly, with so many different VPN tech-
 Cover Story
nologies available in the market today, organi-
zations can easily find a solution that meets
their requirements and is able to create global
communication links at a fraction of the cost of
frame relay system.
On The Rise
While North America is currently leading in
VPN service revenues, the Asia-Pacific region
has also witnessed significant growth in this
field over the last few years. IP VPN is fast
becoming an important element of the man-
aged data network services market in Asia-
Pacific and leading the growth of many carri-
ers. The Chinese market alone represents a
significant growth opportunities for VPN-based
services.
Based on revenue increase, it is obvious
that there has been and will continue to be, a
strong uptake by new subscribers of IP VPN
services. Small and medium businesses and
remote and offices of large businesses are
increasingly opting for IP MPLS VPNs,
because they offer considerably more band-
width with little or no increase in WAN cost. In
addition, VPNs are a means to reduce com-
plexity for enterprises, as they try to connect
multiple locations that are often using different
access forms. Moreover, the increasing off-
shoring of business processes, such as cus-
tomer support, contact centers and call cen-
ters, means that there is a need to seamlessly
connect all these branch offices. The growing
Mercedes CEO Dieter Zetsche stands in front of the new C300T Bluetec Hybrid station
wagon at the Frankfurt International Auto Show IAA in Frankfurt. After two days for the
48 media and analysts the Frankfurt motorshow will be open to the public.
ket, the managed security service market is
also predicted to grow at a rate of 68 percent
from US 5 billion dollars in 2005 to US 8 billion
dollars in year 2009.
Service providers have responded to this
growing interest with a host of ever more
sophisticated VPNs. This has ensured a high
development race of new solutions and areas
of deployment. The market will grow but will
continue to be dominated by top-tier vendors -
Cisco, Nokia, SonicWall, Check Point, and
Netscreen. This is due to the particular need
for a strong brand image in the industry so that
the necessary trust can be generated in the
products.
Pakistani VPN Market
In Pakistan, IP VPNs have come a long
way with growing acceptance of this technolo-
gy. Besides software houses and call centers,
many organizations from various sectors have
been using and successfully running these crit-
ical applications for last many years.
Enterprises are eyeing MPLS VPN deploy-
ment due to the emergence of new backbone
infrastructure players, like Wateen. However IP
VPNs are still the most widely used technology
throughout the country. Prior to recently
launched Wateen Telecom, PTCL was the
main service provider for MPLS VPNs.
MPLS-based VPNs are usual- However, there are numerous other VPN serv-
ice providers as well.
ly offered by the service "Our eight offices around the globe are
connected over IPsec VPN, however we have
providers as a managed plans to shift to MPLS technology in near
future", said Mr. Waqar Janjua, who is respon-
service that originates and sible for network at LMK Resources,
Islamabad. We have other examples too
terminates in the service where companies are transforming from IPsec
VPN technology to MPLS VPN.
provider's MPLS-enabled IP Total value of VPN market is not that con-
siderable, however the declining tariffs and
network. IPsec and SSL awareness will defiantly create opportunities
for VPN Market in Pakistan. "Small and medi-
VPNs, in contrast, are typi- um sized businesses will be the potential
clients of VPNs in coming days" said Mr. Sajid
cally managed by the enter- Dastagir, Chief Operating Officer, Wateen
Telecom.
prise and originate and ter- "Enterprises from different sectors are reap-
ing the benefits of VPNs, however, there is lot
minate at customer premises more to be done to attract SMEs towards this
technology. Wateen has organized road shows
equipment (CPE) in Islamabad, Karachi and Lahore to aware the
popularity of voice over IP (VoIP) is helping businesses with VPN technology and its bene-
pour more fuel on the network-based VPN fire. fits" added Mr. Dastagir.
According to a study, it is predicted that Today, VPNs have emerged as a one-stop
while the uptake of MPLS, MPLS/IPsec and solution for converged networks. They are
SSL VPN services will increase revenue, stan- clearly going to continue to grow, helping
dard IPsec revenue is likely to decline every enterprises plan for the future by enhancing
year till 2009. the capabilities available for their businesses.

Propelled by the growth in the IP VPN mar-
Wendelin Wiedeking, CEO of Porsche AG, poses beside a Porsche GT 2 before a
news conference at the Frankfurt International Auto Show IAA in Frankfurt. After two
days for the media and analysts the Frankfurt motorshow will be open to the public.

LG Shine is a full metal-bodied phone with a multi-functional scroll key
G Electronics has launched its
L latest handset in its Black Label
series in India. LG Shine will be
available both in a slider phone
and bar phone version. With 2.2''
wide mirror LCD screen, Shine
includes a 2 mega-pixel auto focus camera by
Schneider Kreuznach. Shine is also equipped
with a media player with multi-codec support
(MP3, WAV and ACC++) and real spectrum
display. Shine supports GPRS and EDGE net-
Flare Report Telecom
work compatibility, Bluetooth and USB connec- Speaking on the launch, Moon B Shin,
tivity.
Choi, vice president mobile communica-
tions LG, Asia, Middle East and Africa, said
"The Asia Pacific market is one of our key mar-
kets, as it has the potential to grow at double
digit rates annually. We are confident that this
year we will have an even stronger presence
in the market with our premium fashionable
and advanced handsets and clear focus on
president South West Asia, LGE, and manag-
ing director, LG India, said "As the second
handset under the Black Label series, LG
Shine is set to capture the imagination of
mobile phone users who crave for the perfect
balance between design and technology. With
the launch of Shine, LG India will now aim to
be amongst the top three premium handsets in
market and increase their GSM market share
stylish handsets, such as LG Shine." to 3.41 per cent by first quarter of 2008."

LG Electronics, President South West Asia and Managing Director,
LG India, Moon B Shin (C) poses with Indian models displaying the
LG Electronics’ full metal body mobile phone 'Shine' during the launch
in New Delhi.
49
 Informative
Nokia N81 8GB
Size
Dimensions 102 x 50 x 17.9 mm, 86 cc, Weight 140g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2.4 inches
Navi wheel interface
Ringtones
Type Polyphonic (64 channels), Monophonic, True Tones, MP3
Memory
Phonebook Practically unlimited entries and fields, Photocall, 8 GB internal flash
memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, EDGE Yes, 3G Yes, 384
kbps, WLAN Wi-Fi 802.11b/g with UPnP, Bluetooth, Yes, v2.0 with A2DP, USB Yes,
v2.0 microUSB
Features
OS Symbian OS 9.2, Series 60 v3.1 UI Camera, 2 MP, 1600x1200 pixels,
video(VGA), flash; secondary CIF videocall camera, Java MIDP 2.0,
MP3/AAC/MPEG4 player, Rotating gallery with Navi wheel, Stereo FM Radio, T9,
Push to talk, Voice dial/memo PIM including calendar, to-do list, 3.5 mm audio out-
put jack, Built-in handsfree
Battery
Stand-by Up to 410h, Talk time Up to 4h
With dedicated music and gaming keys, 3.5 mm headphone connector and 3G
and WLAN connectivity, the Nokia N81 multimedia computer is a true mobile enter-
tainment powerhouse. With a sleek, polished surface and keys that light up when
you activate them, accessing content on the 3D multimedia menu is fast and intu-
itive. Equally impressive, the Nokia N81 is configured to find, buy, manage and play
music and games purchased from the Nokia Music Store and N-Gage games serv-
ice.
Nokia 5610
Size
Dimensions 98.5 x 48.5 x 17 mm, Weight 111g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2.2 inches, 33.5 x 44.7 mm
Downloadable themes
Ringtones
Type Polyphonic (64 channels), MP3, MP4, WMA, AAC, video tones
Memory
Card slot, microSD (TransFlash), hotswap, 20 MB internal memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, EDGE, Class 10,
236.8 kbps, 3G Yes, 384 kbps, Bluetooth Yes, v2.0 with A2DP, USB Yes,
v2.0 microUSB
Features
Camera 3.15 MP, 2048x1536 pixels, autofocus, video, flash; secondary
QVGA videocall camera, Java MIDP 2.0, Stereo FM radio with RDS
MP3/MP4/AAC/eAAc/WMA player, Nokia sensor, World Clock II, Converter II
T9, Stopwatch, Built-in handsfree, Voice memo/commands
Battery
Stand-by Up to 320h, Talk time Up to 6h
The Nokia 5610 XpressMusic comes ready to rock with an iconic Music
Slider key making music easy to access with a flick of the thumb. The Nokia
5610 XpressMusic offers crystal clear sound and up to 22 hours of music
playback and memory with capacity for 3,000 songs on an optional 4 GB
microSD card. More than just a phone and music player, the Nokia 5610
XpressMusic features a high-quality 3.2-megapixel camera with autofocus
and dual LED flash. The Nokia 5610 XpressMusic uses 3G technology, mak-
ing downloads, web-browsing and video calls faster and easier.
Nokia 6555
Size
Dimensions 99.6 x 44.3 x 19.6 mm, 67.6 cc, Weight 97g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2.0 inches
Second external display 256K colors (128 x 160 pixels)
Ringtones
Type Polyphonic (64 channels), MP3
Memory
Card slot microSD (TransFlash), 30MB internal memory
Data
GPRS Class 32, 52.6 kbps, HSCSD Yes, 43.2 kbps, EDGE Class 10,
236.8 kbps, 3G Yes, 384 kbps, Bluetooth Yes, v2.0 with A2DP, USB Yes,
v2.0 microUSB
Features
Camera 1.23 MP, 1280x960 pixels, video(QCIF 15fps), Java MIDP 2.1
MP3/AAC/eAAC+/WMA player, 2.5 mm audio jack, Video player, T9
Calendar, Calculator, Built-in handsfree, Voice memo, Flight mode
Battery
Stand-by Up to 260h, Talk time Up to 6h 10 min
Adding to its attraction, the Nokia 6555 features a QVGA 16 million
color internal display. The camera featuring a 6x zoom gives even
greater versatility and full screen portrait viewfinder. From the thin, nar-
row form factor with smooth lines to the 30 MB user memory and
Bluetooth wireless connectivity, the Nokia 6555 sets the standard in its
class.
50
Nokia N95 8GB
Size
Dimensions 99 x 53 x 21 mm, 96 cc, Weight 128g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2.8 inches
Ringtones
Type Polyphonic (64 channels), Monophonic, True Tones, MP3
Memory
Phonebook Practically unlimited entries and fields, Photocall, Call records
Detailed, max 30 days, 8 GB internal memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, EDGE Class 32,
296 kbps; DTM Class 11, 177 kbps, 3G HSDPA, WLAN Wi-Fi 802.11 b/g,
UPnP technology, Bluetooth Yes, v2.0 with A2DP, Infrared port Yes, USB
Yes, v2.0 miniUSB
Features
OS Symbian OS 9.2, S60 rel. 3.1, Camera 5 MP, 2592 x 1944 pixels, Carl
Zeiss optics, autofocus, video(VGA 30fps), flash; secondary CIF videocall
camera, Built-in GPS navigation, Installed Maps application covering over
100 countries, Dual slide design, Java MIDP 2.0,
MP3/AAC/AAC+/eAAC+/WMA player, 3.5 mm audio output jack, TV out
Stereo FM Radio, Organiser, Office document viewer, T9, Push to talk
Voice dial/memo, Built-in handsfree
Battery
Stand-by Up to 280h, Talk time Up to 6h
With all the key features of its predecessor, the Nokia N95 8GB now
offers up to eight gigabytes of built-in memory. The N95 8GB also boasts a
new luminous 2.8-inch QVGA display - so that watching videos, browsing
the Internet or viewing maps is easy. With its expanded memory, the N95
8GB offers up to 20 hours of video or up to 6000 songs.
Exhibition visitors try out the latest mobile phone models with built in MP3 player capabili-
ties during a communication and broadcast exhibition in Singapore.
Nokia 5310
Size
Dimensions 103.8 x 44.7 x 9.9 mm, Weight 70.2g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2 inches, 31.5 x 41.5 mm
Ringtones
Type Polyphonic (64 channels), MP3, MP4, WMA, AAC, video tones
Memory
Card slot microSD (TransFlash), hotswap, 30 MB internal memory
Data
GPRS Class 32, HSCSD Yes, EDGE Class 32, up to 177 kbits, Bluetooth Yes,
v2.0 with A2DP, USB Yes, v2.0 microUSB
Features
Camera 2 MP, 1600x1200 pixels, video(QCIF), Java MIDP 2.0, Stereo FM radio
MP3/MP4/AAC/eAAc/WMA player, 3.5 mm AV jack, Nokia sensor, Nokia mobile
search, World Clock II, Converter II, T9, Stopwatch, Built-in handsfree
Voice memo/commands
Battery
Stand-by Up to 300h, Talk time Up to 5h 20 min
With a sleek aluminium finish, the Nokia 5310 XpressMusic phone blends an
array of features with an iconic design. At only 9.9 mm thick and weighing less
than 71 grams, the Nokia 5310 XpressMusic fits comfortably in a pocket or purse.
Equally important, the 5310 XpressMusic offers up to 18 hours of music playback,
memory for up to 3,000 songs on an optional 4 GB microSD card and dedicated
music keys. Other features include a 2.0-megapixel camera and a bright 2-inch
QVGA screen with up to 16.7 million colors.
 Informative

Samsung F330 Samsung i450

Size Size
Dimensions 103 x 48 x 12.8 mm Dimensions 113 x 59 x 11.8 mm, Weight 95g
Display Display
Type TFT, 256K colors, Size 240 x 320 pixels Type TFT, 256K colors, Size 240 x 320 pixels, 2.3 inches
Ringtones Ringtones
Type Polyphonic, MP3 Type Polyphonic, MP3
Memory Memory
Card slot microSD (TransFlash), 20 MB embedded memory Card slot microSD (TransFlash), 1 GB built-in memory
Data Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, 3G HSDPA, 3.6 Mbps, Bluetooth GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Yes, 3G HSDPA,
Yes, v2.0 with A2DP, USB Yes 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0
Features Features
Camera 2 MP, 1600x1200 pixels, autofocus, video; secondary videocall cam- OS Symbian OS 9.2, Series 60 v3.1 UI, Camera 2 MP, 1600x1200 pix-
era Java MIDP 2.0, MP3/AAC/eACC/WMA player, FM radio with RDS, T9, els, video, flash; secondary VGA videocall camera, Java MIDP 2.0
Picture editing, Organizer, Built-in handsfree Flash player, WMV/3GP/H.263/MPEG4 player,
WMA/MP3/AAC/AAC+/OGG/ASF player, Organiser, Document viewer
The Samsung F330 slider seems like a strong phone with only 20MB of (MS Word, Excel, PPT, PDF), Built-in handsfree
integrated memory supported by the microSD card slot. 2MP camera, 2.1 inch
240 x 320 pixel, 262K color screen, tri band GSM, EDGE and HSDPA network Rumors swirl about this cellphone, and they range from tri-band
options and connectivity via bluetooth and USB are also available. GSM 900/1800/1900, UMTS and 3.6Mbps HSDPA connectivity, a 2.3"
262k color QVGA display, a 2 megapixel camera behind and a VGA
camera up front for video calls, Bluetooth 2.0 and USB 2.0 connectivity,
1GB of internal memory which in the case of it not being enough, is
aided by a microSD memory card slot.

Sony Ericsson K770

Size
Dimensions 105 x 47 x 14.5 mm, Weight 95g
Display
Type TFT, 256K colors, Size 240 x 320 pixels, 1.9 inches
Ringtones
Type Polyphonic (72 channels), MP3
Memory
Card slot Memory Stick Micro (M2), 256 MB card included, 16 MB internal memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, 3G Yes, 384 kbps
Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0
Features
Camera 3.15 MP, 2048x1536 pixels, autofocus, video, LED flash, Java MIDP 2.0
RDS FM radio, MP3/AAC/MPEG4 player, TrackID music recognition, T9, Image view-
er, Picture editor, Picture blogging, Organiser, Built-in handsfree, Voice memo/dial
Stopwatch
Battery
Stand-by Up to 400h, Talk time Up to 10h

Sony Ericsson K770 is tri-band GSM/GPRS phone, is also 3G enabled and

comes with a 3.2MP camera with autofocus. The phone sports a 1.9-inch 262k color
TFT display with a resolution of 240x320 QVGA. K770 will be equipped with Bluetooth
2.0 with A2DP support. The phone will also support FM with TrackID support. The
Sony Ericsson K770 will be available from autumn 2007

Taiwan's electronics maker HTC CEO Peter Chou displays his company's smart phone
HT1100 for Japanese mobile communication giant NTT DoCoMo in Tokyo. NTT DoCoMo
introduces two compact smart phone on its line up.

Sony Ericsson K530 Sony Ericsson W960

Size Size
Dimensions 102 x 46 x 14 mm, Weight 92g Dimensions 109 x 55 x 16 mm, Weight 119g
Display Display
Type TFT, 256K colors, Size 176 x 220 pixels, 2 inches Type TFT touchscreen, 256K colors, Size 240 x 320 pixels, 2.6 inches
Ringtones Handwriting recognition
Type Polyphonic (40 channels), MP3 Ringtones
Memory Type Polyphonic (40 channels), MP3, AAC,
Card slot Memory Stick Micro (M2), 16 MB shared memory Memory
Data Phonebook Practically unlimited entries and fields, Photocall
GPRS Yes, HSCSD Yes, 3G Yes, 384 kbps, Bluetooth Yes, v2.0 with A2DP Call records, Practically unlimited, 8 GB internal memory
USB Yes, v2.0 Data
Features GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, 3G Yes, 384 kbps
Camera 2 MP, 1600x1200 pixels, video; secondary videocall camera, Java MIDP WLAN Wi-Fi 802.11b, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0
2.0, MP3/AAC/MPEG4 player, FM radio with RDS, TrackID music recognition Features
T9, Picture blogging, Picture editor, Organiser, Voice memo OS Symbian OS v9.1, UIQ 3.0, Camera 3.15 MP, 2048x1536 pixels,
Battery autofocus, video(QVGA 15fps), flash; secondary VGA videocall camera
Stand-by Up to 395h, Talk time Up to 9h Java MIDP 2.0, FM radio with RDS, Walkman Touch player
TrackID music recognition, T9, Image viewer, Picture/document editor
The K530 is a 3G cameraphone that works in tandem with the HGE-100 GPS Organiser, Voice memo, Built-in handsfree
Enabler, giving you maps and directions wherever you are. It's the first Sony Battery
Ericsson phone to rock the GPS, which is pretty hot. Other specs include a 2MP Stand-by Up to 370h, Talk time Up to 9h
camera, MemoryStick Micro slot, and 2-inch TFT screen.
Unlike its predecessor, the updated W960 features a 3.2-
megapixel camera. Other features include a 2.6-inch touchscreen dis-
play, 8GB of built-in memory, Bluetooth 2.0, and Wi-Fi connectivity.
The phone supports video playback at 30 frames per second, which is
the same as TV. You can hook up to the web using the 3G network or
a WiFi access point

51
 Informative

Motorola RAZR2 V9 Motorola W395

Size Size
Dimensions 103 x 53 x 13.3 mm, Weight 125g Dimensions 99 x 45 x 18.1 mm, Weight 97g
Display Display
Type TFT, 256K colors, Size 240 x 320 pixels, 2.2 inches, Second exter- Type TFT, 65K colors, Size 128 x 160 pixels, Second
nal 256K colors, 2 inches display (240 x 320 pixels) with contextual external mono display (96 x 80 pixels)
touch interaction Ringtones
Ringtones Type Polyphonic, MP3, AAC
Type Polyphonic, MP3 Memory
Memory Card slot microSD (TransFlash), 5 MB internal memo-
Card slot microSD (TransFlash), 45 MB internal memory ry
Data Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 12, 3G GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps,
HSDPA 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0 Bluetooth Yes, v2.0
microUSB USB Yes, v2.0
Features Features
Camera 2 MP, 1600x1200 pixels, video, Video calling and download Camera 1.3 MP, 1280 x 1024 pixels, video, Java
Java MIDP 2.0, MP3/AAC/AAC+ player, T9, Organizer, Calculator MIDP 2.0, MP3/AAC/AAC+ player, iTAP 6.3,
Built-in handsfree, Voice memo Organizer, Calculator, Built-in handsfree, Voice memo
Battery Battery
Stand-by Up to 260h, Talk time Up to 3h 30 min Stand-by Up to 200h, Talk time Up to 8h 30 min

Motorola RAZR2 V9 defines the next trend in 3G. At 2.0-inches, the W395 comes with a 1.3MP camera, with video
RAZR2 V9 boasts the largest external screen in its class. Additionally, and music playback, all the messaging goodies, and
consumers can share their video instantaneously with the 'See What I of course, blue tooth. It also has an extended battery
See' capability, where customers can stream live video footage to anoth- life than the other series. Phone is integrated with
er user while a call is in progress. HSDPA technology lets users connect Motorola's AJAR software framework for increased
to the Internet at 3.6 Mbps and the 2.0-megapixel camera with 8x digital functionality
zoom ensures consumers get the best shot.

LG KU990 Viewty
Size
Dimensions 103.5 x 54.4 x 14.8 mm, Weight 112g
Display
Type TFT touchscreen, 256K colors, Size 240 x 400 pixels, 3 inches
Flash UI
Ringtones
Type Polyphonic (40 channels), MP3
Memory
Card slot microSD (TransFlash), 100 MB shared memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, 3G HSDPA, 3.6 Mbps
Bluetooth Yes, v1.2 with A2DP, USB Yes, v2.0
Features
Camera 5 MP, 2592?1944 pixels, autofocus, video(VGA 30fps, QVGA
up to 120fps), strobe flash; secondary VGA videocall camera, Java
MIDP 2.0, MP3/MPEG4/WMV/AAC/DivX player, FM radio, Organiser
Voice memo, Built-in handsfree

A professional-level high feature camera phone, boasting a 5.1-

megapixel camera with manual focus and image stabilizer features.
The Viewty takes high quality photographs with endless possibilities
to allow users to enhance their images through the extensive editing
features of the phone.

A model displays compact smart phone of Japan's mobile communication giant NTT
DoCoMo "F1100" (L), produced by Japanese electronics giant Fujitsu, and "HT1100", pro-
duced by Taiwan's electrinocs maker HTC at a press preview in Tokyo.

LG KE500 LG KG280
Size Size
Dimensions 97 x 47 x 14.9 mm, Weight 90g Dimensions 95 x 46 x 17.1 mm, Weight 83g
Display Display
Type TFT, 256K colors, Size 176 x 220 pixels Type TFT, 256K colors, Size 128 x 160 pixels, Touch-sensitive navi-
Ringtones gation keys with backlights
Type Polyphonic (64 channels), MP3, AAC, AAC+ Ringtones
Memory Type Polyphonic (64 channels)
Card slot microSD (TransFlash), 60 MB shared memory Memory
Data 8 MB shared memory
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 Data
kbps, Bluetooth Yes, v2.0 with A2DP, USB Yes GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes, USB
Features Yes
Camera 2 MP, 1600x1200 pixels, video, flash, Java MIDP 2.0, FM radio Features
MP3/eAAC+/WMA/MPEG4 player, T9, Organiser, Voice memo Camera VGA, 640x480 pixels, Java MIDP 2.0, T9, Organiser,
Battery Voice memo
Stand-by Up to 230h, Talk time Up to 3h Battery
Stand-by Up to 200h, Talk time Up to 3h
The LG KE500 is a triband slider phone comes with 2.0 megapixel
camera and flash. Other features includes a media player, FM-Radio, LG KG280 is a tri-band GSM/GPRS 900/1800/1900 slider
64MB internal memory, MicroSD expansion slot, USB, Bluetooth and phone that will come in two colors - black and wine red and have
documents viewing capabilities 262K color screen, PC Sync via USB or Bluetooth, 3 hrs of talk and
200 hrs of standby time.

52
 Informative

Samsung C130
Rs. 2,800
NEXT Buddy x-103
Size
Rs. 2,400 Dimensions 102.4 x 45.4 x 14.8 mm, Weight 75g
Display
Type CSTN, 65K colors, Size 128 x 128 pixels, 1.5 inch
Ringtones
FM- Radio Type Polyphonic (16 channels)
Memory
Color Display Phonebook 500 entries
1.8 MB shared memory
Built-in MP3 & MP4 Data
GPRS Class 8 (4+1 slots), 32 - 40 kbps
Features
Polyphonic Ring Tones
Messaging SMS, EMS, MMS, Colors Orange, Pink,
Silver, Blue, Java MIDP 2.0, T9, Organiser, To Do list
T-9 Dictionary Built-in handsfree, Voice memo
Battery
Language English & Arabic Stand-by Up to 445h, Talk time Up to 5h 20 min

Standby Bettery Time =60 to 70 Hrs.
Charging Time = 1.30 hrs. to 2 Hrs.
Call Time = 150 to 180 MTS
Samsung's SGH-C130 is a dual-band GPRS Class
8 mobile phone offering incredible value. A perfect bal-
ance of function and style, the SGH-C130 carries only
the basic features you want and need. At
102.4x45.4x14.8 mm, the SGH-C130 is extremely
portable, including SMS/EMS/MMS, WAP 1.2, JAVA-
enabled games. All in all, Samsung's SGH-C130 mobile
phone offers exceptional value for users who know what
they want.

Design: 7.7
Features: 7.1
Performance: 7.2

Jacobita Alonzo holds a cell phone up to a microphone so activist Emma Lozano, head of the
immigration rights group Centro Sin Fronteras in Chicago, who is currently in California, can speak
to demonstrators about immigration activist Elvira Arellano's arrest at a rally in Chicago.

Motorola W208
Rs. 3,150

Size
LG KG270 Dimensions 108 x 44 x 14.9 mm, 65 cc, Weight 78g
Display
Rs. 2,200 Type TFT, 65K colors, Size 128 x 128 pixels, 28 x 28
mm
Size
Ringtones
Dimensions 98 x 45 x 12.9 mm, Weight 60g
Type Polyphonic (64 channels)
Display
Memory
Type TFT, 65K colors, Size 128 x 128 pixels
Phonebook 200 numbers
Ringtones
Features
Type Polyphonic (16 channels)
FM radio, iTap (T9), Organizer, Calculator, Built-in
Memory
handsfree
Phonebook 300 entries
Battery
Features
Stand-by Up to 300h, Talk time Up to 7h 50 min
Java, FM radio, T9, Organiser, Calculator
Built-in handsfree
Motorola's color initiative offering contrasting
Battery
schemes in new and unique colors continues with the
Stand-by Up to 250h, Talk time Up to 3
W208, which is available in Fire Red/Black Slate and
Silver Sail/Black Slate. The handset is less than
A great entry level phone that's packed
15mm thick and features a stereo FM radio, alarm
with value, including a color screen and FM
clock/stop watch, currency converter/calculator, 200
radio, also comes pretty in Pink. Built in
entry internal phone book, office quality speaker-
handsfree will double your joy of listening
phone, zoom font, 3 pre-loaded games, and 32 chan-
music.
nel polyphonic ring tones.
Design: 7.8
Design: 7.2
Features: 7.4
Features: 7.3
Performance: 7.4
Performance: 7.4

53

Above prices are subject to change as per market

 Informative

Nokia 3110 Classic Rs. 7,900

Size
Dimensions 108.5 x 45.7 x 15.6 mm, 72 cc, Weight
87g
Display
Type TFT, 256K colors, Size 128 x 160 pixels
5-way navigation key
LG KG320
Ringtones Rs. 8,400
Type Polyphonic (64 channels), MP3, AAC
Memory
Size
Phonebook Photocall, Card slot, microSD
Dimensions 96 x 46 x 9.9 mm, Weight 70g
(TransFlash)
Display
9 MB internal memory
Type TFT, 256K colors, Size 176 x 220 pixels
Data
Ringtones
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
Type Polyphonic (64 channels)
HSCSD Yes, EDGE Class 10, 236.8 kbps,
Memory
Bluetooth
Phonebook 1000 entries, 128 MB shared
Yes, v2.0 Infrared port Yes, USB Yes, v2.0
memory
miniUSB
Data
Features
GPRS Yes, Bluetooth Yes, USB Yes,
Camera 1.3 MP, 1280 x 1024 pixels, video(QCIF)
Features
Push to talk, Java MIDP 2.0,
Camera 1.3 MP, 1280x960 pixels, video,
MP3/MP4/AAC/AAC+/H.264/WMA media player
flash
FM stereo radio, T9, Calendar, Calculator, Built-in
Java MIDP 2.0, MP3 player, T9, Organiser
handsfree, Voice memo, Voice command
Battery
The LG KG320 forms the bar-style entry
Stand-by Up to 370h, Talk time Up to 4h
into LG's Black Label series of slim and sleek
mobile phones. This candy bar style phone is
With the Nokia 3110 Classic, consumers can
equipped with a 1.3 megapixel camera, along
listen to their favorite music at any time thanks to
with 128MB of onboard memory, making it a
flight mode. A convenient USB port and Bluetooth
real beauty with brains. The KG320 is a
support also makes it quick and easy to transfer
triband (GSM 900/1800/1900MHz) phone,
songs, images or calendar events directly from a
and features GPRS connectivity.
PC to the phone. A range of enhancements also
gives users the choice of customizing the 3110.
Design: 8.0
With its bright 2.2-inch color display, consumers
Features: 7.9
can easily view and control call functions while the
Performance: 8.0
separate input device provides controls over vol-
ume adjustment and accepting or ending calls.

Design: 7.8
Features: 7.8
Performance: 7.9

A woman uses her

mobile phone while walk-
ing past traditional
phones during a commu-
nication and broadcast
exhibition in Singapore.
Advertisers are finding
new ways to put their
sales pitches in the pock-
ets of cell phone users _
through video and music
pumped to your hand-
sets. As mobile networks
become faster and
phones smarter, analysts
say the time is ripe for
advertising on mobile
phones to finally take off.

Sony Ericsson W300

TREND Smarty T100
Rs. 2,400
1.5 inch CSTN 65K color screen
Weight: 60gm
Screen: 1.5 inch CSTN 65K Colour Screen
Colour: Black Metallic
Hands Free
Flight Mode
System: Dual Band GSM 900/1800 MHZ
Talk Time: Up to 2-3 Hours
Standby Time: Up to 160 hours
Built in MP4 Player
Built in MP3 Player
Melody Composer
Fun and Games
Users, who like to carry a spick and span
mobile set, can now choose T100 as their
mobile companion. People who are not so
much attracted towards devices that are
technically complex now simplify their
mobile communication, Smarty T100 not
only possess MP4 Player and MP3 Player
but also features like group messaging,
flight mode and melody composer. It pro-
vides complete music mania to its user. Be
smart in selecting a product that is smart in
its style and efficient in its performance.
Rs. 8,600
Size
Dimensions 90 x 47 x 24 mm, Weight 94g
Display
Type TFT, 256K colors, Size 128 x 160 pixels
Second external mono display (101 x 80 pixels)
Ringtones
Type Polyphonic (40 channels), MP3, AAC
Memory
Card slot Memory Stick Micro (M2), 256 MB card
included, 20 MB shared memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
HSCSD Yes, EDGE Class 10, 236.8 kbps
3G No, Bluetooth Yes, Infrared port Yes,
USB Yes, v2.0
Features
Camera VGA, 640x480 pixels (interpolated to 1.3
MP), video(QCIF), Java MIDP 2.0
Media player, T9, FM radio with RDS
Image viewer, Picture editor, Organiser
RSS reader, Built-in handsfree, Voice memo
Exchangeable Style-Up covers
Battery
Stand-by Up to 400h, Talk time Up to 9h
The Sony Ericsson W300i Walkman phone,
which supports both MP3 and AAC music files,
offers a great sound experience with up to 30 hours
of music listening. The user experience is enhanced
by direct music keys, shuffle function, as well as an
in-built FM radio with RDS and flight mode.
Disc2Phone software supplied with the W300i,
allows users to easily transfer their favorite CDs
and enjoy them anywhere, anytime without missing
a call.

Design: 7.8
Features: 7.8
Performance: 7.9

54 55

Above prices are subject to change as per market

 Informative

Sony Ericsson K550 Motorola SLVR L7e

Rs. 11,500 Rs. 7,900
Size Size
Dimensions 102 x 46 x 14 mm, Weight 85g Dimensions 113 x 49 x 11.5 mm, 59 cc, Weight 96g
Display Display
Type TFD, 256K colors, Size 176 x 220 pixels, 1.9 Type TFT, 256K colors, Size 176 x 220 pixels, 9 lines,
inches 30 x 37 mm
Ringtones Ringtones
Type Polyphonic, MP3 Type Polyphonic, MP3
Memory Memory
Card slot Memory Stick Micro (M2), 64 MB internal Card slot microSD (TransFlash), 20 MB internal user
memory memory
Data Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE
HSCSD Yes, EDGE Yes, Bluetooth Yes, v2.0 with Class 10, 236.8 kbps, Bluetooth Yes, v2.0 with A2DP
A2DP, Infrared port Yes, USB Yes, v2.0 USB Yes, miniUSB
Features Features
Camera 2 MP, 1632x1224 pixels, autofocus, Camera 1.3 MP, 1280 x 1024 pixels, video (QCIF)
video(QCIF), flash, Java MIDP 2.0, FM radio with Push to talk, Java MIDP 2.0, MP3/AAC/AAC+/MPEG4
RDS, MP3/AAC/MPEG4 player, TrackID music player, T9, Calendar, Built-in handsfree, Voice memo
recognition, T9, Adobe Photoshop Album Battery
Picture blogging, Organiser, Built-in handsfree Stand-by Up to 350h, Talk time Up to 6h 40 min
Voice memo/dial
Battery The Motorola SLVR L7e upgrades the L7 by incor-
Stand-by Up to 350h, Talk time Up to 7h porating a rich entertainment experience. Built-in fea-
tures include an integrated MP3 / AAC music player
Design: 8.1 coupled with Stereo Bluetooth technology to allow users
Features: 8.0 to enjoy handsfree music. Complemented by a 1.3-
Performance: 8.1 megapixel camera, consumers can capture images with
8x zoom and full screen video capture and playback.

Design: 8.1
Features: 7.7
Performance: 7.5

Gloria LaRiva with the National Committee to Free the Cuban Five talks on her cell phone outside
the 11th U.S. Circuit Court of Appeals in Atlanta after a hearing for the Cuban Five. Defense attor-
neys representing five men convicted of spying for Fidel Castro's communist government asked
federal appeals judges for a new trial, saying the so called "Cuban Five" were victims of a flawed
and heavily politicized trial.

Samsung X520
Rs. 10,300
TREND T 300 Size
Rs. 9,999 Dimensions 89 x 42 x 18 mm, Weight 80g
Display
Type TFT, 65K colors, Size 128 x 160 pixels, 1.9 inches
Size Ringtones
240 * 320 QVGA 2.4' LCD, 98g weight Type Polyphonic (40 channels)
Display Memory
3.2 Mega Pixels camera, Auto Focus (AF) Phonebook 1000 entries, Photo call, 2.8 MB shared memo-
Ring tones ry
Type polyphonic 64 Polyphonic chord ring Data
tones, MP3 music playback, built in various GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Infrared port
equalizers, support various playback mode Yes, USB Yes
MP4 support Features
MIDI and MP3 music support Camera VGA, 640x480 pixels, Java MIDP 2.0, FM radio
Memory T9, Organizer, Built-in handsfree, Voice memo
T-Flash card, 256 MB T-Flash Card Free Battery
87 MB user free internal memory Stand-by Up to 310h, Talk time Up to 6h 20 min
Data
Java, FM radio with recording option The SGH-X520 takes all the features of a VGA cam-
Bluetooth, WAP 2.0, T.V Out, Loudspeaker era phone and puts them into a chic, smartly designed
USB Support package with the extra seduction of color. All the excitement
Features of a camera phone, with startlingly elegant lines in an
SMS, picture editor, hands free, PC Syn, exceptional array of attractive shades. Slim and narrow for
Email, TV output lines the pocket or purse, camera-ready for all snap-opportuni-
Battery ties, and all the ease and portability you'll need.
Talk time 2-3 hours, Standby time 90-130
hours Design: 8.1
Features: 7.6
Performance: 7.6

55

Above prices are subject to change as per market

 Informative

Sony Ericsson W850

Rs. 19,700

Size
Motorola A1200
Dimensions 98 x 47 x 21 mm, Weight 116g Rs. 16,200
Display
Type TFT, 256K colors, Size 240 x 320 pixels, Size
30x40 mm Dimensions 95.7 x 51.7 x 21.5 mm, Weight 122g
Ringtones Display
Type Polyphonic (40 channels), MP3, AAC Type TFT touchscreen, 256K colors, Size 240 x
320 pixels, 36 x 48 mm, Handwriting and speech
Memory recognition
Card slot Memory Stick Duo Pro, 16 MB shared Ringtones
memory Type Polyphonic (40 channels), MP3
Data Memory
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, 3G Phonebook Advanced, Photo call, Card slot
Yes, 384 kbps, Bluetooth Yes, v2.0 with A2DP, microSD (TransFlash), 8 MB user memory
Infrared port 3.5 MB phonebook memory, Intel XScale
Yes, USB Yes 312MHz processor
Features Data
Camera 2 MP, 1600x1200 pixels, video(QCIF), GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
flash; secondary video call camera, TrackID music Bluetooth Yes, v2.0 with A2DP, USB Yes,
recognition miniUSB
Walkman 2.0 music player, 3G video call, Java Features
MIDP 2.0 OS Linux, Camera 2 MP, 1600x1200 pixels,
T9, FM radio with RDS, Organiser, Voice memo, video(QCIF), Java MIDP 2.0, Stereo FM radio
Built-in handsfree MP3/MP4/AAC+ player, PIM functions, Picsel
Battery document viewer, Photo editor, Voice dial/memo
Stand-by Up to 350h, Talk time Up to 7h Built-in handsfree
Battery
The Sony Ericsson W850i has been uniquely Stand-by Up to 200h, Talk time Up to 4h
combined with a full horizontal mode camera experi-
ence, the W850i lights up the control keys in rhythm Motorola A1200 PDA Smart Phone comes
with the music. Simplifying navigation through music with an ultra cool transparent cover as a protec-
genres, playlists, individual songs, or music albums, tion for the 2.4" 262K vivid color touch-screen
a TrackID feature powered by Gracenote Mobile display. Three stunning colors are available
MusicID, can record a few seconds of a song, either catering for different personalities. Support
via the microphone or the in built FM radio. With RealPlayer for music and full screen video enter-
one click, the clip is sent to the Gracenote world- tainments along with Business card reader for
wide music database which will identify the track easy input of business contact
and relay the information back to the phone.
Design: 8.4
Design: 8.3 Features: 8.1
Features: 8.2 Performance: 8.1
Performance: 8.2

Nokia N91
Rs. 23,700
LG KE970 Shine
Size
Dimensions 113.1 x 55.2 x 22 mm, Weight 164g Rs. 18,000
Display
Type TFT, 256K colors, Size 176 x 208 pixels, 35 x
41 mm, 5-way configurable navigation key Size
Ringtones Dimensions 99.8 x 50.6 x 13.8 mm, Weight 119g
Type Polyphonic (64 channels), MP3, True Tones Display
3.5 mm audio output jack Type TFT, 256K colors, Size 240 x 320 pixels,
Memory 2.2 inches, Mirror effect screen, full metal body
Phonebook Practically unlimited entries and fields, Ringtones
Photocall, 4GB/8GB microdrive for music, MMS, Type Polyphonic (40 channels), MP3
ringtones, images, video, applications Memory
Data Card slot microSD (TransFlash), 50 MB internal
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, memory, 300 text messages
EDGE Class 10, 236.8 kbps, 3G Yes, 384 kbps Data
WLAN Wi-Fi 802.11b/g, Bluetooth Yes, v1.2 (A2DP - GPRS Yes, EDGE Yes, Bluetooth Yes, v1.2 with
8 GB version only), USB Yes, v2.0, miniUSB A2DP
Features USB Yes
OS Symbian OS v9.1, Series 60 UI 3rd Edition, Features
Camera 2 MP, 1600x1200 pixels, video, Java MIDP Camera 2 MP, 1600x1200 pixels, autofocus,
2.0 video(QCIF), flash, Java MIDP 2.0,
MP3/AAC player, Stereo FM Radio, T9, Voice com- MP3/AAC++/3GP/MPEG4 player, T9, Organiser
mand/memo, PIM including calendar, to-do list Voice memo, Document viewer (.ppt, .doc, .pdf, .xls,
Built-in handsfree .txt)
Battery Battery
Stand-by Up to 190h, Talk time Up to 4h Stand-by Up to 280h, Talk time Up to 3h

With room for up to 3000 songs on the 4 GB
hard disk, the Nokia N91 delivers a premier music
experience. The N91 also contains the latest multi-
media and smartphone technologies, including a 2-
megapixel camera, email support, a full web brows-
er and video sharing. With multiple connectivity
options, such as WCDMA, WLAN and Bluetooth,
the Nokia N91 allows users to find and enjoy music
when and where you want.
Encased in a full-metal body, the slider phone
offers users amazing looks and a high technical speci-
fication including expandable memory (microSD card)
and an auto-focus camera by Schneider Kreuznach.
The LG Shine is also equipped with a comprehensive
media player with multi-codec support (MP3, WAV and
AAC++) and real spectrum display. Shine supports
GPRS and EDGE network compatibility, Bluetooth and
USB connectivity.

Design: 8.1 Design: 8.5

Features: 8.3 Features: 7.8
Performance: 8.2 Performance: 7.9

56

Above prices are subject to change as per market


Nokia 8600 Luna
Rs. 43,000
Size
Dimensions 107 x 45 x 15.9 mm, 70 cc, Weight
143g
Display
Type TFT, 16M colors, Size 240 x 320 pixels, 2
inches
Ringtones
Type Polyphonic (64 channels), MP3
Memory
128 MB internal user memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
HSCSD Yes, EDGE Class 10, 236.8 kbps
Bluetooth Yes, v2.0 with A2DP, USB Yes,
microUSB
Features
Colors Black Camera 2 MP, 1600x1200 pixels,
video(QCIF), Stainless steel body, Smoked glass
sliding cover, FM radio, Java MIDP 2.0,
MP3/AAC/AAC+ player, T9, Calendar, Calculator,
Currency converter
Built-in handsfree
Battery
Stand-by Up to 240h, Talk time Up to 3h 40 min
Crafted from chrome, stainless steel and tita-
nium, the Nokia 8600 Luna melds nearly opaque
smoked glass with unique, gentle keypad that illu-
minates and pulsates from beneath the glass case
while the phone awaits a call. Nokia's first use of a
single micro-USB port not only allows for a
streamlined design free of extraneous indenta-
tions, it allows owners to streamline common
activities - like charging, audio and data connectiv-
ity - into a single connection. Quad-band GSM
support also allows owners to easily stay connect-
ed while they are on the road, while the large,
bright display is perfect for sharing images cap-
tured with the 2.0-megapixel camera.
Design: 8.2
Features: 7.4
Performance: 7.6
Sony Ericsson K790
Rs. 16,600
Size
Dimensions 105 x 47 x 22 mm, Weight 115g
Display
Type TFT, 256K colors, Size 240 x 320 pixels, 2.0
inches
Ringtones
Type Polyphonic (72 channels), MP3
Memory
Card slot Memory Stick Micro (M2), 64 MB inter-
nal memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
HSCSD Yes, EDGE Class 10, 236.8 kbps,
Bluetooth Yes, v2.0 with A2DP, Infrared port
Yes, USB Yes, v2.0
Features
Camera 3.15 MP, 2048x1536 pixels, autofocus,
video(QCIF), xenon flash, Java MIDP 2.0
RDS FM radio, MP3/AAC/MPEG4 player, T9
Image viewer, Picture editor, Picture blogging
Organiser, Built-in handsfree, Voice memo/dial
Battery
Stand-by Up to 350h, Talk time Up to 7h
The Sony Ericsson K790a Cyber-Shot digital
camera phone is a small and sophisticated fea-
ture-packed 3G phone. Integrating a 3.2-megapix-
el camera with autofocus, image and video stabi-
lizer and built-in Xenon flash, the K790a is ready
for any moment, anytime. BestPic technology lets
users capture several images in quick succession
with one press of the camera key. Pick the best.
Delete the rest.
Design: 7.9
Features: 7.9
Performance: 8.0
Above prices are subject to change as per market
Informative
Samsung U600
Rs. 17,200
Size
Dimensions 103.5 x 49.3 x 10.9 mm, Weight 81g
Display
Type TFT, 256K colors, Size 240 x 320 pixels, 34 x 44 mm
Ringtones
Type Polyphonic (64 channels), MP3
Memory
Card slot microSD (TransFlash), 60 MB embedded memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE
Class 10, 236.8 kbps, Bluetooth Yes, v2.0 with A2DP
USB Yes, v2.0
Features
Camera 3.15 MP, 2048x1536 pixels, autofocus, video, flash,
Java MIDP 2.0, MP3/AAC/eACC/WMA player
FM radio, T9, Yahoo search, Organizer, Business card recog-
nition, Document viewer (Word, Excel, PowerPoint, PDF),
Voice memo, Built-in handsfree, TV out
Battery
Stand-by Up to 250h, Talk time Up to 3h 30 min
Samsung's SGH-U600 set a world record for thinnest
slider handset on the market, a record that Samsung itself
had set. The Samsung U600 is part of the premium Ultra
Edition range, at 10.9mm slim the U600 truly is a feat of
mobile engineering. The perfect combination of style and
functionality. This sleek, inspirational mobile is equipped with
a 3.2 Megapixel camera, auto focus and an amazingly high
quality 262K colour screen.
Design: 8.3
Features: 8.1
Performance: 8.0
Nokia E65
Rs. 22,700
Size
Dimensions 105 x 49 x 15.5 mm, 74 cc, Weight 115g
Display
Type TFT, 16M colors, Size 240 x 320 pixels
Ringtones
Type Polyphonic, MP3
Memory
Phonebook Practically unlimited entries and fields, Photocall
Card slot microSD (TransFlash), hotswap, buy memory,
50 MB shared memory
Data
GPRS Class 32, HSCSD Yes, EDGE Class 32, 296 / 177.6
kbits, 3G Yes, 384 kbps, WLAN Wi-Fi 802.11b/g, VoIP over
WLAN, Bluetooth Yes, v1.2, Infrared port Yes, USB Yes,
Pop-Port
Features
OS Symbian OS 9.1, Series 60 UI, Camera 2 MP,
1600x1200 pixels, video(CIF), Java MIDP 2.0, Push to talk,
MP3/AAC/MPEG4 player, Office applications, T9, Voice
command/memo, PIM including calendar, to-do list and print-
ing
Integrated handsfree,
Battery
Stand-by Up to 265h, Talk time Up to 6h
The Nokia E65 has been designed for easy access to
the most frequently used applications from the One Touch
keys on the front cover. Users can make conference calls,
access their contacts database, mute and unmute calls, and
access an application of choice through 'My Own' key with
just one push of a button. Furthermore, the E65 can be inte-
grated with leading corporate telephony systems - with
Nokia Intellisync Call Connect for Cisco, Nokia Intellisync
Call Connect for Alcatel and Avaya one-X Mobile Edition for
Nokia solutions. The E65 also supports the most used cor-
porate and consumer email solutions.
Design: 8.3
Features: 8.2
Performance: 8.1
57
 Forming part of the Ultra Edition II lineup of Samsung hand-
sets, the Samsung SGH-U600 (also known as the Ultra Edition
10.9) is a slim and shiny slider phone.
The Samsung U600 is a pretty decent handset underneath, but
to be honest the first thing you'll notce about the SGH-U600 is its
looks. Available in four colors - platinum metal, sapphire blue, gar-
net red and copper gold - the U600 combined KRZR style glossi-
ness with a fairly standard Samsung layout. There are also some
hidden soft keys behind the SGH-U600's glossy surface.
It's a pretty well specified phone - the Samsung U600 has a
2.2" 240x320 pixel display, a 3.2 megapixel camera, microSD
expandable memory (with 60MB available internally), a multimedia
player capable of playing back MP3, AAC and WMA formats, a
web browser and email client plus assorted messaging enhance-
ments.
It's not a 3G phone, but the SGH-U600 does support quad-
band GSM, GPRS and EDGE. Overall the U600 measures 103.2
x 49.3 x 10.9 mm, but Samsung have not specified how much it
weighs.
This is certainly an elegant looking device, although many peo-
ple will prefer using a handset with a proper keypad, and to be
honest, you're not exactly stuck for choice when it comes to
Samsung sliders.

First we saw the "Walkman" range of Sony Ericsson phones

and now Sony Ericsson present the "Cybershot" range, using
another Sony sub-brand to apply to this new range of 3.2
megapixel camera phones.
The main feature with the K790 is the camera - a 3.2
megapixel unit with autofocus, an image stabilizer, Xenon flash
and Bluetooth printing. There's a neat feature called "BestPic",
which takes 9 pictures at once so you can choose the best one.
Go beyond the camera, and this is a pretty typical high-end
camera phone, with a 240x320 pixel display in 262,000 colors,
Bluetooth, expandable memory on Memory Stick Micro cards, an
FM radio, WAP 2.0 browser, email client, MP3 player,
QuickShare plus an RSS news reader (Mobile Gazette also car-
ries an RSS feed).
Talktime on GSM is 7 hours with 14 days standby. The K790
is available 850/1800/1900 MHz GSM configuration for the
Americas, a K790c 900/1800/1900 MHz model for mainland
China, plus a K790i 900/1800/1900 model for the rest of the
world.
It's all very well branding a phone with "Cybershot". However,
the Sony Ericsson K750's 2 megapixel camera is widely regard-
ed as being one of the best around, so the 3.2 megapixel unit in
the K790 looks very promising indeed.

 Informative

Sony Ericsson announced the K770i Cyber-shot phone, an all in-one

digital camera, photo album and phone.
At just 14.5 mm slim and finished in a Truffle Brown color, the K770i
can take photos comparable to a standalone digital camera. By sliding
open the lens cover, users are ready to snap photos. Once in camera
mode the 1.9-inch screen becomes the viewfinder, and the Cyber-shot
based menu becomes visible displaying eight lit icons across the key-
pad. These serve as 1-click shortcuts to each of the camera's key func-
tions, such as picture size and photo light. Also able to capture video,
the camera comes with a powerful photo light for indoor photo-taking
and filming. For spontaneous snapshots with poor light conditions, a
Photo fix option offers PC-free photo editing on the phone.
A slide show feature lets users show photos to people who are
around, while options to post pictures to a 'blogsite' or online gallery are
also included.
3.2-megapixel camera with auto-focus delivers picture quality that is
good enough to print photos out at upto A4 size (297 mm x 210 mm).
Supporting Memory Stick Micro (M2), the K770i comes with a 256
MB memory card that lets consumers store up to 200 photos of the best
quality. Peruse the photo album whilst listening to favorite music tracks
on the in-built media player. Or tune in to the FM radio with RDS that
seeks out clear reception on-the-move.
Users who invest in a Stereo Bluetooth Headset will be able to
stream music wirelessly from the phone and enjoy songs handsfree.
The Stereo Bluetooth Headset HBH-DS200 can be auto-paired with the
K770i and offers up to 6 hours of talktime or music listening time.

Nokia has announced the 6555, a new 3G mobile

phone that pairs original design and quality workmanship
with outstanding features. The Nokia 6555 is the first
WCDMA phone with a smooth-back fold design with
recessed hinge creating a seamless line when open. With
a gentle curve ensuring a smooth and ergonomic user
experience, the Nokia 6555 is an accessible option for
discerning consumers.
Adding to its attraction, the Nokia 6555 features a
QVGA 16 million color internal display - twice as many
colors as the human eye can see - for a brilliant, crisp
resolution on a large 240 x 320 px screen, making it per-
fect for viewing photos and videos. The camera featuring
a 6x zoom gives even greater versatility and full screen
portrait viewfinder so users can be sure they get the right
picture every time. The self-portrait function on the cam-
era and video sharing ability ensures that special
moments are easily shared with family and friends.
From the thin, narrow form factor with smooth lines to
the 30 MB user memory (with capacity for microSD
expandable memory) and Bluetooth wireless connectivity,
the Nokia 6555 sets the standard in its class.
The Nokia 6555 will be available within the next
month, no words yet on pricing.

59
 Informative

Live from London at Nokia's 'Go Play' event, Nokia announced an update to
its flagship multimedia computer, the N95 8GB. A boost in on board storage to
8GB, though at the lament of a memory card slot, is not the only new feature for
the device, however.
Clad in a graceful new black color scheme, the Nokia N95 8GB boasts an
impressive 2.8" display, up from the original N95's 2.6" though still only at the
same QVGA (240x320 pixel) resolution. The display is one of the largest to fea-
ture on a device in this class, and provides an even nicer viewfinder for the built-
in 5MP auto focus camera that can record VGA resolution video at 30fps.
Apart from these updates, other features of the Nokia N95 8GB are identical
to its predecessor. A wealth of acronyms can be associated with the device,
such as GPS navigation capability, 802.11 WLAN connectivity, and 3G HSDPA
wireless data. The same dual-sliding mechanism is featured, though the media
playback keys are slightly more pronounced, making them far easier to locate
and press. Bluetooth and a miniUSB port are also present for close range com-
munications, and a forward-facing VGA resolution camera provides for video
calling capabilities. A 3.5mm headset jack and TV-out capability make enjoying
your media easy.
The Nokia N95 8GB carries a recommended retail price of approximately Rs.
50,000 and will begin shipping in the fourth quarter of this year.

Music and entertainment are the big focuses these days and the new N81
handset addresses both of these with aplomb. Designed to complement Nokia's
new Ovi online portal that rolls a music store and the N-Gage gaming platform
together, the Nokia N81 and N81 8GB include a bunch of multimedia functions in a
touchy slider design.
Both models of the Nokia N81 include dedicated music buttons on the bottom
and gaming keys on either side of the ear speaker. The N81 phones are designed
to be used in a landscape orientation when used for gaming. The music and gam-
ing keys also selectively light up when needed, ensuring that they don't get in the
way when they are not required. A 3.5mm headphone jack and Bluetooth v2.0 with
the A2DP stereo headset profile mean you can use your favorite headphones to
keep everything discrete, while a 3D multimedia menu provides a fun way to
access your content. The devices are pre-configured for the Nokia Music Store and
N-Gage, meaning you are ready to play straight out of the box.
The polished face of each Nokia N81 model hides a lot of non-music and
game related smarts as well. The handsets run Nokia's S60 3rd Edition
Feature Pack 1 smartphone operating system with a full complement of PIM
services. The N81 phones are also compatible with high-speed 3G UMTS
networks, and also provide 802.11b/g WLAN connectivity for when you
are in range of an access point.
About the only place where the two N81 variants differ is in internal
storage and expansion slots. The regular N81 has a built-in miroSD
memory card expansion slot, while the N81 8GB has, not surprisingly,
8GB of internal storage but no expansion card slot.
Nokia expects the N81 and N81 8GB to ship during Q4 this year. The
N81 is expected to go on sale for Rs. 32,000, while the N81 8GB should
retail for Rs. 38,000.

60
 Informative

The Motorola FONE F3 (also known as the MOTOFONE) is a very

slim bar format phone. There are two versions - the FONE F3 is a GSM
handset, the F3c is a CDMA version for North America and other CDMA
markets.
We understand that the FONE is 9mm thick which makes it one of the
slimmest handsets on the market, but the main point of interest with the
MOTOFONE is the display.
Motorola say that the "ClearVision" panel uses electrophoretic display
(EPD) technology, which in effect is a type of digital ink. An EPD display
consists of a number of particles (typically suspended in some sort of
fluid) which have a light side and a dark size. An electric charge "flips" the
particle over. It's rather like a microscopic reversi board, with dark and
light sides to each particle.
There are some major advantages that EPD displays have over more
traditional panels such as TFT or OLED technologies. Firstly, the screen
can be read even in direct sunlight as it behaves just like a printed piece
of paper, and secondly the energy consumption of an EPD display is very
low, and as electrophoretic displays are basically quite simple there's a
potential for saving space and weight.
Motorola have designed the phone to be durable and dust resistant,
and also very easy to use with a simple interface and voice prompts, plus
a "loud" setting for noisy environments. The MOTOFONE seems to be
aimed at the lower end of the market - and also the FONE F3 comes with
a variety of functions to help prepay/pay-as-you-go customers to keep
track of charges.
It's certainly an interesting handset when it comes to the display, and it
might even mean a renaissance for monochrome displays as the elec-
trophoretic display panel does have certain advantages over a traditional
LCD.

Trend mobiles were the first in introducing the dual SIM mecha-
nism, that allowed a person to hold two different SIMs in one mobile
phone at one time in the face of a growing telecom industry and
increasing Trend of multi company market. Entirely a local group,
Trend mobiles is a sub-group of 4B Group, 4B Telecom and 4B
Fertilizer as its main components. Trend is their brand which markets
imported cell phones in the local market. It has now come up with the
simplest and yet the most loaded of the mobile phones. Its called the T
786, Trend Perfect dual Sim.
The features of T 786 are startling. Its basic edge is that a user can
retain different network operators Sim`s in the cell phone and can
receive calls in both at the same time. It is a complete multi media cell
phone with 1.3mega pixel camera, which has an audio and video
recorders and players as well.
The USB Data cable allows the user a unique facility of `Plug N
Play`. Attach the cable with your computer and view what you have
recorded. There is no need of any software or driver installment unlike
other cell phones. A Riddle- Free and consumer Friendly cell phone, it
is also totally software
Friendly for the users. No pains but all the gains. Trend mobiles
offer an unmatched Deluxe Package along with the set which includes
a free-of-cost 256 MB memory card, USB port, 2 extra batteries and an
In-Car charger (that would cost you around one thousand in the mar-
ket) along with 2 extra batteries and a Trendy pouch to carry your cell
phone in style.
The mobile phone holds another edge to other cell phones in the
market. It is the only cell phone in the market that has a warranty of
thirteen months. It has the style, it has the looks and it has all that you
require in a cell phone to begin with.

61
 Informative

Nokia has announced the new 5610 XpressMusic feature phone. This
S40 device sports a sleek slider design that matches gloss black surfaces
with aluminum highlighting on its sides. The device supports quad-band
GSM as well as dual-band UMTS (2100MHz and 850Mhz), meaning that it
should work pretty much anywhere in the world. Not only that, but its 3.2
megapixel auto-focus camera will let you take high quality snapshots of
your travels.
When it comes to letting you enjoy all of the photos and music that can
be packed into 4GB microSD card (not included), the 5610 XpressMusic
has you covered. Your photos will look great on the 2.2", 16 million color
QVGA (240x320 pixel) display. Music can be enjoyed through wired or
wireless stereo headphones thanks to built-in Bluetooth A2DP support.
Sadly, though, the 5610 XpressMusic lacks the 3.5mm headphone jack
that its slimmer brother, the 5310, offers.
5610 is a novel slider control for selecting music. It is also one of the
devices that are compatible with the newly announced Nokia Music Store,
though it only supports side-loading of music from a desktop computer.
Nokia expects the 5610 XpressMusic to go on sale in the last quarter
of this year. It should retail for around Rs. 25,000.

Sony Ericsson has announced the release of the S500, a device

derived largely from the W580 Walkman handset that was launched
earlier this year. This 94g (3.3oz) handset sports design flourishes
such themes that change between night and day, weekday and
weekend, or as the seasons pass.
The quad-band GSM/EDGE S500 offers a sharp 262k color,
QVGA resolution display to view photos shot with its built-in 2
megapixel camera. Photos, music, and video clips can be stored in
the internal 12MB of memory, or on a Memory Stick Micro card - not
included. The S500 does ship with wired stereo headphones and the
Disc2Phone software, and is compatible with Bluetooth A2DP wire-
less headphones as well.
The 14mm thick S500 will be available in either green or yellow
when it starts shipping in Q2 of this year, some time before its
expected North American debut in Q3. No pricing information has
been provided at this time.

62
 Informative

BlackBerry Curve 8300 is the QWERTY keyboard equipped

cousin of the Pearl 8100 but steps the multimedia features up a
notch.
Gone is the 1.3 megapixel camera of the Pearl; the BlackBerry
Curve sports the manufacturer's first 2.0 megapixel sensor paired
with a large QVGA (320x240 pixel) resolution display.
An overhauled media player allows keyword searching for the
music you want with A2DP stereo Bluetooth 2.0 and a 3.5mm head-
phone jack both available to connect your listening device of choice.
RIM has collaborated with Sonic to bundle Roxio Media Manager for
BlackBerry with the Curve 8300, an application based on the award-
winning Roxio Easy Media Creator 9. A microSD memory card slot is
thankfully available to store all your media and files.
All these multimedia features are on top of the regular BlackBerry
PIM functionality and the well-known push email support. New to the
BlackBerry Curve 8300 is a 'high-performance' web browser for
viewing full HTML pages and RSS news feeds, and speaker inde-
pendent voice activated dialing and speakerphone functionality
make an appearance on the quad-band GSM device.

BlackBerry 8800 takes many styling cues from the consumer ori-
entated Pearl. The 8800 is notable for also including a microSD
memory card slot and media player, which do not normally make an
appearance in RIM's enterprise lineup.
As stylish as it is powerful, the BlackBerry 8800 smartphone is
designed to let you do your best work from wherever you choose. It
gives you phone, email, organizer, web browsing and instant mes-
saging. And then it goes a step further, providing GPS for enhanced
access to location-based applications and services including the pre-
loaded BlackBerry Maps application.
The trackball, a feature carried over from the Pearl, makes navi-
gating the user interface through the QVGA resolution light sensing
display easy. Bluetooth functionality is available, as is USB connec-
tivity. The 8800 can use MP3 format ringtones and speakerphone
functionality complements. The full push email support seen on all
BlackBerry devices.
8800 is equipped with a media player for your video clips, music
and a high-capacity battery to allow you to make the most of it all.
Sleek and performance-driven, it's the stylish way to get things
done.
The BlackBerry 8800 is quad-band GSM compatible, perfect for
travelers and carries.

63
 Pictorial

Taiwanese airforce officers stand behind a US-made F-16 fighter model during the aerospace and
defense technology exhibition at the World Trade Center in Taipei. Some 602 booths from sixty-three
companies took part in the four-day exhibition.

An employee of Japanese electronics giant Sony, displays a new portable

DVD player "DVP-FX860DT", equipped with a high-resolution 8-inch swiv-
el and flip multi-angle LCD display which can also display digital broad-
casting, at the company's headquarters in Tokyo.

A shopkeeper shows a Batman series toy - 'J5115 Magna Fight Armor Flying Fox batman' made by
US toy giant Mattel in New Delhi. In a second worldwide recall announced within a span of two weeks,
Mattel Toys is recalling 18.6 million made-in-China products around the world.

A Sharp employee demonstrates how to send an e-mail with a touch

screen durin g the unveiling of Japan's electronics giant Sharp new LCD
Visitors play at an exhibition stand at the Games Convention 2007, Europe's leading fair for computer technology.
games, in the eastern German city of Leipzig.

A visitor takes a picture of a model of the Airbus A380 displayed at an expo center near the Hong Kong A Toshiba HD-DVD disc player is seen at a Ken Crane's Big Screen
international airport during the Asian Aerospace International Expo and Conference in Hong Kong. Headquarters store in Buena Park, Calif.,
64
 Pictorial

A model holds a glass panel encasing a 29 millimeter (1.1 inches) thick prototype TV that Japanese
electronics maker Sharp Corp. unveiled in Tokyo. Sharp said the prototype TV is the thinnest, lightest
and lowest energy-consuming liquid crystal display in the world.

Nokia’s top-of-the-line N95, in New York, costs $750, and packs a high-
resolution camera, Wi-Fi antenna and a satellite GPS receiver.

This image made available by NASA, shows Russian cosmonaut Fyodor Yurchikhin using a computer
on the international space station while space shuttle Endeavour remains docked with the station.

A woman poses with a mobile phone that can receive television pro-
grammes at the consumer electronics fair 'IFA 2007' held in Berlin,
Germany.

Visitors are standing in front of flat screens at an exhibition stand of the IFA 2007 consumer electronics
fair held in Berlin, Germany.

Fair hostess Swetlana presents a strass-covered USB-stick by Philips. The

stick can also be used as a piece of jewellery, at the IFA trade fair during
the consumer electronics fair IFA 2007’ held in Berlin, Germany.

A model presents a heart shaped one gigabyte memory stick decorated with imitated diamonds made
by Philips before the official opening of the consumer electronics fair 'IFA 2007' held in Berlin, Germany.
66

A woman looks at a range of the lastest cell phones during a show at Taiwan's High Tech
Computer Corporation, (HTC) during the company's 10th anniversary ceremony in Taoyuan,
northern Taiwan. HTC is set to launch more than ten smartphone handsets using wireless
chips from Qualcomm.
A mobile phone battery of type BL-5C made by Finnish mobile phone maker Nokia is pic-
tured in the western German city of Hanover. Nokia, the world's leading maker of mobile
phones, would offer free-of-charge replacements for some of its Nokia BL-5C batteries after
around 100 incidents of overheating were reported globally.
A Dhruv Helicopter of India's Hindustan Aeronautics Ltd. (HAL) (C) lifts off in front of a
group of photographers at The HAL helicopter division in Bangalore. India has carried
out the first flight of a weaponised combat helicopter it is developing to equip its armed
forces as well as potential overseas customers including Turkey.
Hewlett Packard laptop with Windows Vista running is on display at Best Buy store in
Mountain View, Calif.
Pictorial
Models display Japanese electronics Sanyo's portable heaters "eneloop anka" (R)
and "eneloop kairo" (L) in Toyko. The hand warmer powered by Li-ion batteries pro-
vides 39 degree Celsius of heat for 7 hours for as three hours charging time while
the portable warmer performs 40 degree Celsius for 10 hours on a 3.5 hours charg-
ing time.
A man and a child walk past a Chinese-made motorcycle dealer in Caracas,
Venezuela. For years, China's booming economy touched daily life in the West, most
visibly through the "made-in-China" label on everything from clothes to computers.
A Taiwanese soldier operates a locally made 155mm self-propelled howitzer during the
aerospace and defense technology exhibition at the World Trade Center in Taipei.
Some 602 booths from sixty-three companies took part in the four-day exhibition.
Hewlett Packard computers on display at Best Buy store in Mountain View, Calif.
67
 Pictorial
EMC Corp. President Joe Tucci speaks at a press conference in New Delhi, India. EMC Corp.
can't celebrate too long after spinning off a 10 percent stake of its VMware Inc. software unit to
Google Inc.
Japan's Osaka University researcher Kazuhiro Taniguchi displays a prototype device on a
bow of his glasses to operate digital music player or other electronic devices on movements
of his temples at his laboratory at the Osaka University in Osaka, western Japan.
President and Chief Executive Officer of eBay, Meg Whitman, left, stands with Niklas
Zennstrom, CEO and Co founder of Skype, the global Internet communications company, in
central London.
Accenture's Chief Technology Architect Paul Daugherty speaks during a presentation in
Bangalore, India. Accenture is a global management consulting, technology services and out-
sourcing company which serves more than 325 global clients through its operations in different
68 Indian cities.
Microsoft Corporation CEO Steve Ballmer (L) and John Chambers (R), chairman and
CEO of Cisco Systems, attend a discussion panel in New York. Ballmer and
Chambers spoke on the future of technology and their plans to strengthen their col-
laboration.
EMC Corp. shows a manufacturing facility in Cork, Ireland. EMC Corp. can't cele-
brate too long after spinning off a 10 percent stake of its VMware Inc. software unit to
Google Inc.
Sharp Corp. President Mikio Katayama speaks during a press conference in Tokyo in
which a 29 millimeter (1.1 inches) thick prototype TV the thinnest of the world was intro-
duced.
The Roomba vacuum cleaner by iRobot Corp. is seen in Boston. Nearly five years after
rolling onto the market, the Roomba vacuum cleaner has undergone a ground-up
redesign that has endowed the otherwise-brainy robot with the smarts to overcome rug
tassels and electrical cords.
 Telecom
eorge Hotz of Glen Rock, N.J.,
G spent his last summer before
college figuring out how to
"unlock" the iPhone, freeing it
from being restricted to a sin-
gle carrier, AT&T Inc. The pro-
cedure, which the 17-year-old posted on his
blog, raises the possibility of a cottage industry
springing up to buy iPhones, unlocking them
and then selling them to people who don't
want AT&T service or can't get it, particularly
overseas.
The phone, which combines an innovative
touch-screen interface with the media-playing
abilities of the iPod, is currently sold only in the
U.S.
Hotz placed the T-Mobile SIM card, then
connected to T-Mobile's network and placed
calls using the T-Mobile account.
T-Mobile is the only major U.S. carrier apart
from AT&T that is compatible with the iPhone's
cellular technology, but smaller carriers also
use the technology, known as GSM. In Europe
and Asia, GSM is the dominant network tech-
nology.
Hotz spent about 500
hours on the project
since the iPhone went on
sale. First unlocked
iPhone is up for sale on
eBay, where the high bid
was at $12,600
The hack is complicated and requires skill
with both soldering and software, and missteps
may result in the iPhone becoming useless, so
few people will be able to follow the instruc-
tions.
"But that's the simplest I could make them,"
Hotz said.
Technology blog Engadget reported suc-
cessfully unlocking an iPhone using a different
A woman demonstrates how to apply electro-acupuncture during the Food, Medical and Health
Fair at the Hong Kong Convention and Exhibition Centre. Around 680 exhibitors from mainland
China, Taiwan, Switzerland, Russia and Poland amongst others participated in the five-day event
70 that drew tens of thousands of visitors.
Flare Report
Armed with a soldering iron and a large supply
of energy drinks, a slim, curly haired teenager
has developed a way to make the iPhone,
arguably the gadget of the year, available to a
much wider audience
method that required no tinkering with the
hardware. The software was supplied by an
anonymous group of hackers that apparently
plans to charge for it.
AT&T spokesman Mark Siegel and Apple
spokeswoman Jennifer Bowcock said their
companies had no comment on Hotz' exploit.
Hotz said the companies had not been in
touch with him.
Apple shares rose $4.23, or 3.2 percent, to
close at $135.30. AT&T shares gained 26
cents, or 0.7 percent, to close at $40.36.
The iPhone has already been made to work
on overseas networks using another method,
which involves copying information from the
SIM chip, or Subscriber Identity Module.
The SIM-chip method does not involve any
soldering, but does require special equipment,
and it doesn't unlock the phone - each new
SIM chip has to be reprogrammed for use on a
particular iPhone.
Both hacks leave intact the iPhone's many
functions, including a built-in camera and the
ability to access Wi-Fi networks. The only thing George Hotz, 17, holds an iPhone that he has unlocked
that won't work is the "visual voicemail" fea- and is using on T-Mobile's network in New York. Hotz has
ture, which lists voice messages as if they broken the lock that ties Apple's iPhone to AT&T's
wireless network, freeing the most hyped cell phone ever
were incoming e-mail.
Since the details of both hacks are public,
for use on the networks of other carriers,
including overseas ones.
Apple may be able to modify the iPhone pro-
Russia.
duction line to make new phones invulnerable.
Analysts said it's unlikely Apple would over- "Then there are two guys who I think are
somewhere U.S.-side," Hotz said. He knows
haul the iPhone's wiring to thwart the new
hack because the difficulty of the procedure is them only by their online handles.
Hotz himself spent about 500 hours on the
likely to keep it confined to hardcore hobbyists.
Apple has said it plans to introduce the project since the iPhone went on sale. He has
put the unlocked iPhone up for sale on eBay,
phone in Europe this year, but it hasn't set a
date or identified carriers. where the high bid was at $12,600. The model,
There is apparently no U.S. law against
unlocking cell phones. Last year, the Library of
with 4 gigabytes of memory, sells for $499
new.
Congress specifically excluded cell-phone "Some of my friends think I wasted my
unlocking from coverage under the Digital summer but I think it was worth it," he told The
Millennium Copyright Act. Among other things, Record of Bergen County, which reported
the law has been used to prosecute people Hotz's hack.
who modify game consoles to play a wider Hotz plans to major in neuroscience or
variety of games. "hacking the brain" as he puts it at the
Hotz collaborated online with a large num- Rochester Institute of Technology.

ber of people to develop the unlocking
process. Of smaller core group, two were in
Children play the computer game "Special Force 2" during its introduction to the media in the
Beirut suburbs. Raid Israel to capture soldiers, battle tanks in the valleys of south Lebanon and
launch Katyusha rockets at Israeli towns -- the new Hezbollah computer game puts players on
the frontline of war with the Jewish state.
 Informative

Compaq Presario C567TU

Rs.42,000/-

Processor Type Intel Celeron 1.86 Ghz

RAM 512MB DDR2 SD RAM

Hard Drive 80 GB

Display 15.4 high defination bright view wide screen display

Multimedia PCMCI Card slot

Graphic Accelerator Intel Graphic media Accelator 950 256MB

Optical Drive Combo Drive

Wired and Wireless Wireless Lan 802.11 D/G
Communication

Operating System DOS

Battery 6 Cell Lithium Battery

HP Compaq 6710 US 1.8C2D 512MB

Rs.54,500/-

CPU Intel Core 2 Duo 1.83Ghz

Memory 512 MB

Memory Max 1GB , 2GB

Hard Disk 120Gb

Modem type Fax / modem

Modem Speed 56kbps

Wireless 802.11b/g

Optical Drive Super Drive

Battery Lithium-Ion

Weight 2kg

O/S Microsoft Windows Vista Home Premium

FireWire ports 1 x FireWire 400

USB Ports 4 x USB 2.0

Dell Inspiron 6400 Core Duo 1.73GHZ

Rs.50,700/-

Processor Type IIntel Core Duo 1.73Ghz

RAM 512MB

Hard Drive 80 GB

Display 15.4 inch WSXGA

Multimedia Stereo Speakers

Graphic Accelerator Intel Graphics Media Accelerator 950

Optical Drive DVD-RW

Wired and Wireless 10/100 LAN, 802.11b, 802.11g,
Communication Bluetooth

Operating System DOS

Dimensions 356 x 265.5 x 38.7 mm

72
 Informative

Toshiba Satellite A200-1CR Rs.63,500/-

Processor Type Intel® Pentium® Dual-Core Processor T2080 1.73 GHz

Processor Speed 1.73 GHz, 533MHz

RAM standard : 1,024 (512 + 512) MB
maximum expandability : 2,048 MB
technology : DDR2 RAM (667 MHz)

Hard Drive 120 GB

Display 15.4 " Toshiba TruBrite® WXGA TFT display

Graphic Accelerator Hybrid Graphics System lets toggle between NVidia GeForce Go 7400 (up to
335 MB shared) and Intel Graphics Media Accelerator 950 (224 MB shared)

Optical Drive DVD+/-RW SuperMulti with Double Layer Fixed

Wireless Communication Compliancy : Wi-Fi®
Network Support : 802.11b/g integrated
Wireless Technology : Wireless LAN
Wireless Technology : Bluetooth®

Wired Communication topology : international V.92 modem
speed : 56 Kbps data and 14.4 Kbps fax
topology : Ethernet LAN
speed : 10BASE-T/100BASE-TX

Operating System Windows Vista® Home Basic Edition

Dimensions 362 x 267.8 x 33.5 (front) / 39.3 (rear) mm

Acer Aspire 5720-301G16

Rs.69,000/-

Processor Intel® Centrino 2 Duo T7300 2.0 GHz 4MB L2 Cache

Operating System MS VISTA Home Premium

Ram 1024MB (2*512) DDR2

Display 15.4" WXGA Crystal Bright

Graphic Card 128MB GeForce Go 7600

Hard Drive 160GB SATA HDD

Primary CD/DVD Drive DVD Super Multi Double Layer

Communication 802.11abg Wireless LAN,Bluetooth,Gigabit LAN

Extra Features 6 cell battery, Crystal Eye Camera,Dolby Digital
Sound,Acer Carry Bag,56k Modem

IBM Lenovo 3000 N-100

Rs.58,500/-

Processor Type Intel® Centrino® Duo mobile technology featuring Intel® Core™ Duo processor T5500

Processor Speed 1.66 GHz,2 MB Cache 667 MHz FSB

RAM 1 GB DDR2, maximum expandability: 4 GB DDR2

Hard Drive 60 GB 5400 rpm, Serial ATA

Display 15.4 inches WXGA Vibrant View TFT LCD Glossy (1280x800) (Silver)

Graphic Accelerator Intel® 950GM Express chipset, up to 256 MB

Optical Drive DVD Super Multi (Double Layer) Drive

Wired & Wireless Communication Intel PRO/Wireless 3945ABG / GigaBit Intel Lan Card / 56k Modem (V.92 ready)

Operating System Microsoft® Windows® XP Home Edition

ECHNOTEL (PVT) LTD.

We are the Reason of Communication

For online shopping

www.technotel.com.pk
info@technotel.com.pk

CORPORATE HEAD OFFICE

37-17-B1, Main College Road,
Township, Lahore 54770, Pakistan.
UAN: 92-42-111-367-367
Fax: 92-42-5126119
Cell: 0301-0321-0333-8447333
73
 Pictorial

A model poses with Canon's new digital SLR camera 40D with a during an unveiling in Tokyo.
10.1 million effective pixels CMOS sensor.

Japanese actress Yukie Nakama poses with Matsushita Electronics’ known

as Panasonic, new "Nano-Care" series hair dryer, EH5442 during its press
preview in Tokyo.

Japanese actor Ken Watanabe poses with Canon's new digital SLR camera 40D during an
unveiling in Tokyo.

A fair hostess shows Nikon's new D3 digital SLR camera at the IFA trade fair during the fair at
Berlin's ICC exhibition center. The IFA, one of the world's largest consumer electronics trade
shows, takes place until.

A man plays a video racing game at the stand of the Intel company during the
consumer electronics fair 'IFA 2007' in Berlin, Germany. About 1,170
exhibitors from 32 countries presented their latest products.

Space shuttle Endeavour astronauts (L-R) Dave Williams, Rick Mastracchio, Tracy Caldwell, Alvin
Drew Jr., Commander Scott Kelly and Pilot Charles Hobaugh pose on the tarmac after returning to
74 the Kennedy Space Center in Cape Canaveral, Florida.
 Internet Naeem Shahzad

World Wide Web is loaded with tons

of information available on any topic
one can imagine. Pulling the right
information, which is required, may
be a trivial task. Though today's
state-of-art search engines greatly aid
in doing so, however, it's necessary
for a user to learn some techniques of
optimized searching. This article
sheds light on basic mechanism of
search engines as well as discusses in
detail the techniques of effective
search

he revolutionary development of into text field and by hitting the search button es through the millions of pages in the index to

T Internet has really changed the

way people do their work and
business. Internet has created
new ways of sharing information
and communication. It offers vari-
ous tools and possibilities e.g., websites,
emails, e-conferencing, real time chat ses-
sions, virtual networks, searchable online data-
bases etc. The good thing about Web is that it
the results can be obtained immediately.
The term "search engine" is often used
generically to describe both crawler-based
search engines and human-powered directo-
ries that work differently while searching the
data. As majority of the engines today are
crawler-based therefore these are focused
here. Crawler-based search engines have
three major elements.
find matches to a search and rank them in
order of their relevancy. The software has sev-
eral parts, typically including the user interface
through which a user submits his search
terms, the "query engine" that build the query
based on these arguments, evaluates queries
and matches them to relevant documents and
the results formatter which returns the human

contains hundreds of millions of web pages

that have information on variety of topics. But
the thing, which might not be good, is that
these pages are not at a unified known place
but are stored at different servers at diversified
locations not known to the user.
Since earlier days of the Internet, web
searching has been very popular and core tool
for getting the required information out of the
piles of data worldwide. Latest development of
search technologies has promised the delivery
of information to the requesting user based on
underlying sophisticated search technology.
However the issue of 'information overload' still
exists. By having so much information avail-
able that the user either cannot assimilate it all
or feels too overwhelmed to take any of it, may
find it impossible to extract the information he
is looking for. However, knowing the working of
search engines and the techniques of opti-
mized searching can greatly benefit the users
in their search.
How do search engines work?
Typically a search engine provides a text
field and a search button, other options like
quick links etc are also provided. Search
terms, in the form of plain text, can be entered
The Spider
The spider or a crawler visits a web page
and traverses other pages that are followed by
the links within the page, by crawling through
these links just as a spider crawls through its
web. The spider makes repetitive visits to the
site to look for changes. Primary function of
the spider is visiting the page and rendering
the results to the index where information relat-
ed to the page is saved.
The Index
The pages found by the spider are passed
to the Index where a huge catalog of these
pages is maintained and pages are ranked for
priority in response to the search terms. This
book is updated when the actual page gets
changed.
The search engine might store the word,
the URL containing the word and weightage
assigned to each entry based on the position
and frequency of appearance of the word with-
in the page.
The Software
Search engine software is the third part of a
search engine. This is a program that travers-
readable formatted results to the user.
The relevancy of the documents to be
returned is based on the Page Ranking.
PageRank (PR) is system for ranking web
pages. A page with a higher PR is deemed
more important and is more likely to be listed
above a page with a lower PR. The PR is
decided based on certain factors like popularity
of the page, appearance of search words near
the top of the document, in sub-headings, in
links, in the meta tags or in the title of the
page, near each other and in the same order
as the query and vote" by all the other pages
on the Web, about how important a page is. A
link to a page counts as a vote of support.
Google can match multi-word phrases and
sentences, and proximity of the search terms
to one another on the page. Search engines
have different Page Ranking algorithms for
assigning weight to the words in the index.
That's why search for the same word on differ-
ent search engines will produce different
results.

Optimizing the search

After knowing about search engines and
their operations, let's now learn the techniques
that are useful for effective searching. You
must get proficient with two kinds of tech-
76 niques in general. These are

(i) building the search terms and
(ii) using the special features.
Using these methods can make the search
process easy and fruitful. The techniques pre-
sented here apply equally to all popular search
engines today, however, specific proprietary
syntax may vary.
Building the search terms
Be Specific
By default a search engine produces results
with pages that contain any of the given words.
It means you must either be prepared to face
an immense volume of 'raw information' or
must give specific search terms that limit the
returned contents only to the topic relevant. It
can be made possible through careful selection
of search words, usage of explicit terms
instead of general and avoidance of ambiguous
words.
Google automatically excludes some words
from the search terms like 'where', 'how', 'and'
etc. Such words have no impact on the search.
Therefore there is no need to include these
words in your search.
Be Exclusive
Choose only those phrases that explicitly
describe the domain of your topic. The search
terms must be exhaustive of those words that
are relevant to the similar or broader spectrum.
For example, you are looking for the scholar-
ships offered at Universities in the UK this year.
Entering "scholarships offered at UK
Universities" as search terms will return a lot of
general information about universities scholar-
ships, but those scholarships, which are cur-
rently available, will be missing. Try "UK univer-
sities scholarships available 2007" and more
focused results will appear.
Search Engine Math
Learning search engine mathematics will
greatly help in being specific and exclusive.
Searching by supplying merely a string of
words may produce too many off-target results
however, a little math is involved in searching
operations and users must know it for getting
better-focused results. It is used for adding,
subtracting and multiplying the search words to
be included in the results.
AND, Using "+" symbol to necessarily
include all words: To find the pages by match-
ing all the supplied words (not only any of
them), use + symbol among the words which
works like key work "AND". For example to
view pages containing both 'Microsoft
Windows' the search string will be "Microsoft +
Windows".
NOT, Using "-" symbol to necessarily
exclude specific words: Some it is desirable to
find the pages that have some words but not
other words. - symbol is used to necessarily
exclude the word following it. Suppose you
love riding the camel, try searching by omitting
riding horses, bicycle and motorcycle by using
the flowing search string:
Riding camel -horses -cycle
Multiplication, Using phrase to include all
words in given order: + symbol returns pages
that contain all words but not necessarily in the
given order. For example Microsoft may be in
first paragraph and windows may be in another
paragraph. Your requirement may be to search
a phrase as it is supplied. Look at the example
below how quoted string is used for this pur-
pose:
"how to use Microsoft excel"
This search will return the pages that exact-
ly contain the above phrase with the given
words located after one by one as per order of
their appearance.
OR, Match any: At least one of the terms
joined by "OR" must appear in the pages. By
default most of the search engines perform
searching by matching any of the supplied
words in any order. Some engines may provide
menus to specify the 'Match Any' operation.
Site Search: Another powerful feature avail-
able is to control what sites are included or
excluded from a search. For example
host:mars.jpl.nasa.gov mission mars
tells AltaVista to list pages with the words
"mission" and "mars" that are within the
NASA's Mars Exploration web site. You can
even combine other commands, such as those
described already. For instance
host:mars.jpl.nasa.gov - "mission Jupiter"
to exclude mission Jupiter. Some search
engines also offer friendly user interface to
offer the above functionality.
Using the special features
The search categories
Various search websites like Google,
Wikipedia etc also offer different categories to
search exactly in the targeted content type you
are looking for. For example by selecting the
appropriate category including Web pages,
Internet
Images, Videos, Research, Qotations, Species
etc.
Advanced search
It includes the options for limiting the
searched contents on basis of Language, File
Format, date etc. for example to search the
recent jobs in Islamabad you may want to
select the date option as 'past 3 months' in
Advanced Search link at Google.
Definitions
Google offers a feature for getting the defi-
nitions of terms and phrases. In the text area,
enter the term to be defined, preceded by the
command argument 'define:" (word define fol-
lowed by a colon) e.g.,
Define: opera
will return several definitions of opera along
with the definition of related phrases.
Other search resources
Besides regular search engines, there are
some other sources that can surprisingly serve
your purpose of getting the desired information
from Web.
www.wikipedia.org
Wikipedia is a multilingual web based free
encyclopedia that has over 2 millions of articles
covering almost each subject area. It's an
excellent, easy and economical source of
learning and research. With each article the
associated sub articles and additional informa-
tion is provided.
webopedia.com
Webopedia is computer and Internet tech-
nology definitions. Another site for this purpose
is www.webmonkey.com.
www.howstuffworks.com
Another amazing resource, howstuff-
works.com, is unique of its kind in that it con-
tains explanation of how world works. The
mechanisms and modalities of Natural and
Social sciences are covered, but there is much
more on this website.
www.dictionary.com
Online dictionary.
Forums & Groups
Forums and Groups are the communities
that have gathered online having related inter-
ests. Thousands of groups and thousands of
discussion topics exist in various websites
including Google, Yahoo and specialized
forums like Java, Oracle etc.

Google Turns 10 This photo received

shows Google Inc. Co-
Founder and President,
avoided the
Google.com land-
ing page over the
Sergy Brin (R) and Co-Founder & President, Larry Page. Born 10 years years -- and if you
ago, the Google Internet search engine has grown into the electronic are, not used to of
center of human knowledge by indexing billions of web pages as well as Google, even then
images, books and videos. you've probably
September 15 marks the 10th anniversary of the registration of the come across
Google.com domain name. Maybe it's a premature soiree. There wasn't Google's network of
a lot to Google.com on Sept. 15, 1997. The search engine launched content-targeted
shortly afterward, the company wasn't incorporated until a year later, ads, which wallpa-
and the much-ballyhooed IPO didn't come for another seven years. per the Web via its
However, that humble domain name obviously marked the start of Google AdSense
something great. In just 10 years, Google has become the global leader program. If not, there's a YouTube video with your name on it.
in online advertising, and a menace to any company trying to matter in Google doesn't have to turn 10 to earn respect, though. It was just
the search space. This company generated $3.1 billion in profit last year, seven when Microsoft huddled its key executives in a summit simply
on a robust $10.6 billion in revenue. titled "The Google Challenge," to address the one company the House
Google is a part of any Internet user's life. Even if you've entirely of Gates fears more than any software or PC maker.
77
 Internet Sana Khan
Many people believe that getting listed in a major search engine like Yahoo!, Google,
or MSN is almost as good as getting your business advertised in a major paper. You
see that for getting listed in a search engine, even a major search engine, will not
accomplish much unless you get placed in the top few listings on a number of specific
keywords that you target
his article will give you a good
T idea for economical search
engine optimization, getting found
in your town (local search engine
positioning), and offer a bunch of
tips for the Google search
engine, Yahoo search, and other small busi-
ness web site search engine positioning.
Rule #1: Give visitors the information
they're looking for
The single most important thing is to pro-
vide high-quality content on your pages, espe-
cially your homepage. Pages with useful con-
tent will attract many visitors and entice web-
masters to link to your site. In creating a help-
ful, information-rich site, write pages that clear-
ly and accurately describe your topic. Think
about the words users would type to find your
pages and include those words on your site.
Rule #2: Make sure that other sites link to
yours
Avoid search engine optimization companies that
claim to "guarantee" high ranking for your site in
search results. Honest search engine optimization
firms can improve your site's flow and content, but
beware of others who may employ deceptive tactics
in an attempt to fool search engines
Links help crawlers find your site and can
give your site greater visibility in search
results. When returning results for a search,
search engines combine PageRank (their view
of a page's importance) with sophisticated text-
matching techniques to display pages that are
both important and relevant to each search.
Search engines count the number of votes
78 a page receives as part of its PageRank
assessment, interpreting a link from page A to
page B as a vote by page A for page B. Votes
cast by pages that are themselves "important"
weigh more heavily and help to make other
pages "important."
Don't fall for page linking scams. Only natu-
ral links are useful for the indexing and ranking
of your site. All the major search engines have
algorithms that can distinguish natural links
from unnatural links. Natural links to your site
develop as part of the dynamic nature of the
web when other sites find your content valu-
able and think it would be helpful for their visi-
tors. Unnatural links, such as doorway pages,
to your site are placed there specifically to
make your site look more popular to search
engines.
Rule #3: Make your site easily accessible
Build your site with a logical link structure.
Every page should be reachable from at least
one static text link. Static links are URL's that
do not contain special characters, such as
www.example.com. URLs that contain "?" are
called dynamic URLs. Dynamic URLs are cre-
ated by server-side scripting languages, such
as php, asp, jsp, perl, and cgi. The portion of
the URL appearing after "?" is the page's query
string parameter and is the part of the URL
that changes.
Even if your web site depends on dynamic
links you may be able to create static copies of
dynamic pages. If you create static copies,
don't forget to add your dynamic pages to your
robots.txt file to prevent search engines from
treating them as duplicates.
Rule #4: Things to Avoid
Don't try and fool search engines by filling
your page with lists of keywords, attempting to
"cloak" pages, or putting up "crawler only"
pages. If your site contains pages, links, or text
that you don't intend visitors to see, the major
search engines consider those links and pages
deceptive and may ignore your site. Many peo-
ple believe that getting listed in a major search
engine like Yahoo!, Google, or MSN is almost
as good as getting your business advertised in
a major newspaper. You see, getting listed in a
search engine, even a major search engine,
won't do squat unless you get placed in the top
few listings on a number of specific keywords
that you target.
Avoid search engine optimization compa-
nies that claim to "guarantee" high ranking for
your site in search results. Honest search
engine optimization firms can improve your
site's flow and content, but beware of others
who may employ deceptive tactics in an
attempt to fool search engines. Be careful; if
your domain is affiliated with one of these
deceptive services, it could end up banned.
The best advice is to keep your web site
simple. Many web sites are loaded with
images. Don't use images to display important
names, content, or links. Crawlers do not rec-
ognize text contained in graphics. Use ALT
attributes if the main content and keywords on
your page can't be formatted in regular HTML.
Don't create multiple copies of a page
under different URLs. Many sites offer text-only
or printer-friendly versions of pages that con-
tain the same content as the corresponding
graphic-rich pages. To ensure that your pre-
ferred page is included in search results, you'll
need to block duplicates from search engine
spiders using a robots.txt file.


John Abraham
John Abraham was driving down the street
in a sweat because he had an important meet-
ing and couldn't find a parking place.
Looking up toward heaven, he said "Lord, take
pity on me. If you find me a parking place I will
go to Mass every Sunday for the rest of my life
and give up bad things."
Miraculously, a parking place appeared.
John looked up again and said,
"Never mind. I found one."
---------------------------------------------------------------
Software engineers and Beggars
A railway station beggar meets another
beggar.
A software engineer meets another software
engineer.
Both of them ask the same question to each
other.
What is the question?
"So, which platform are you working on?"
---------------------------------------------------------------
Joke
with the Arabs?"
Wedding Colors The salesman explained, "When I got post-
ed in the Middle East, I was very confident that
Attending a wedding for the I will makes a good sales pitch as Cola is virtu-
first time, a little girl whispered ally unknown there. But, I had a problem I did-
to her mother, "Why is the n't know to speak Arabic. So, I planned to con-
bride dressed in white?" vey the message through 3 posters...
"Because white is the color of First poster, a man crawling through the hot
happiness and today is the desert sand... Totally exhausted and panting.
happiest day of her life." Her Second poster, the man is drinking our Cola
mother tried to explain, keep- and Third, our man is now totally refreshed.
ing it simple. Then these posters were pasted all over the
The child thought about this for place"
a moment,then said, " So, why is the groom "That should have worked," said the friend.
wearing black?" The salesman replied, "Well, not only did I
--------------------------------------------------------------- not speak Arabic, I also didn't realise that
Teacher to Sardar " Where were U born? Arabs Read from Right to Left..."
Sardar : In Tiruvanantapuram. ---------------------------------------------------------------
Teacher : Spell it? Holding The Baby
Sardar : (after thinking) I think I was born in
GOA. A woman got on a bus holding a baby. The
--------------------------------------------------------------- bus driver said: Thats the ugliest baby I have
Real Smartness ever seen. In a huff, the woman slammed her
fare into the fare box and took an aisle seat
Isn't our Principal a dummy, said a boy to a near the rear of the bus. The man seated next
girl. to her sensed that she was agitated and asked
Do you know who I am? asked the girl. her what was wrong.
No. The bus driver insulted me, she fumed.
I'm the principal's daughter. The man sympathized and said Why, he is
And do you know who I am? asked the boy. a public servant and should not say things to
No, she replied. insult passengers.
Thank God. You are right, she said. I think I will go
--------------------------------------------------------------- back up there and give him a piece of my
A disappointed salesman mind.
Thats a good idea, the man said. Here, let
A disappointed salesman of Coca Cola me hold your monkey.
returns from his Middle East assignment. ---------------------------------------------------------------
A friend asked, "Why weren't you successful
79
 IT Shahid Zahid

Introduced only 3 years ago, iSCSI-SAN is now being used by more

open system IT operations than FC-SAN which started shipping in
1998, but there is more data stored on Fibre Channel (FC). There is
hardly any application that is excluded from iSCSI storage; data-
base, email, web applications and Microsoft Exchange are among
the most popular. This article briefly explores the details of iSCSI to
help readers understand the technology
here has been much discussion in additional savings.

T (and a good dose of confusion)

about the term "iSCSI" over the
last years. This relatively new
protocol for storage technology
offers many compelling benefits,
including solid performance and the ability to
inexpensively create a Storage Area Network
(SAN) using standard Ethernet components.
But what exactly is iSCSI? Perhaps it is
Performance is of highest importance when
the storage network is expected to stream
large amounts of audio or video. iSCSI can
excel here, whereas the extreme throughput
demands would usually relegate NAS and
client/server to push/pull.

Benefits of iSCSI
The throughput levels achieved over a well-
helpful to first touch briefly on what is iSCSI is tuned Gigabit Ethernet (GbE) iSCSI SAN are
not. It is not Networked Attached Storage surprising. This is especially apparent when
(NAS). It does not require Small Computer compared to the performance of common file-
Systems Interface (SCSI) disks. It is not a file- sharing protocols over a similar network. The
sharing protocol like those used by Mac and client/server and NAS protocols used for basic
Windows servers. It is not Internet Fiber file sharing rarely match the efficiency of a
Channel Protocol (iFCP), a protocol used to block-level protocol such as iSCSI or FC. It is
connect Fiber Channel (FC) SAN islands important to understand that those file-level
across long distances. Nor is it Fiber Channel protocols are better for users or applications
over Internet Protocol (FCIP), a that need to access a
tunneling protocol used to particular file, whereas
extend or connect FC net-
works.
Concerns on security and performance block-level protocols
are optimal for users
iSCSI is extremely close to
the FC Protocol, which is that initially hindered iSCSI SAN imple- or applications that
constantly need the
designed for large data trans- faster access to data.
fers with low overhead and low mentations no longer constitute an obsta- In general, the pro-
latency. For those already tocol is a key reason
familiar with FC, iSCSI can be
loosely generalized as "Fiber
cle.100-Megabit IP networks gave way to as pure "wire speed"
is almost never
Channel over Ethernet". By
definition, Internet SCSI or
1 Gb in 2005 and 2006, and 10-Gb net- achieved. The con-
straint is not the avail-
SCSI over IP (iSCSI) is a stor-
age networking standard that
works will prevail in 2007 and 2008 able bandwidth (1Gb/s
in this case). It is the
enables the transport of block overhead of the proto-
I/O data over an IP network iSCSI replaces should feel more adept at maintaining and col being used. By employing a more efficient
SCSI's direct-attached cabling architecture with troubleshooting an iSCSI SAN. protocol, one can more fully use the bandwidth
a network fabric. Essentially, the protocol of the pipe. Conversely, if the pipe is the bottle-
works by encapsulating SCSI commands into Where does it Fit? neck, then a more efficient protocol won't help
packets and transporting them via Although iSCSI can certainly be comple- much. Another significant benefit over FC is
Transmission Control Protocol/Internet mentary to many other storage technologies, it that an iSCSI SAN is capable of natively span-
Protocol (TCP/IP). In other words, an Ethernet is especially well-suited for a large portion of ning great distances. It is common for net-
network now has the potential to become a the middle market - that is, the mass of users worked storage to be located a fair distance
SAN and as a direct result of this ubiquitous, who: from its consumers. It could be located down
standardized Ethernet infrastructure come
Need considerably more throughput than the hall or locked away in some data center.
many interesting features and benefits that NAS or client/server can provide. iSCSI is certainly comfortable within the local
would otherwise be impossible.
Desire the benefits of a SAN. network. But the task of securely extending
Some might argue that simplicity is a key
Have determined FC, somewhat excessive storage - particularly SAN storage - can
advantage of using iSCSI over FC to deploy a for their needs. become complicated outside the immediate
SAN. The reason: An iSCSI SAN doesn't nec- The price and performance of iSCSI imple- confines of a campus. iSCSI makes this much
essarily require the specialized hardware mentations for audio and video applications easier. Not only can a Virtual Private Network
knowledge that is perceived to be a prerequi- can vary widely. In a comparison of similar FC (VPN) be used to securely extend an iSCSI
site with FC. There is already an inherent level components, one can expect to save between SAN over a Wide Area Network (WAN), but
of familiarity with the various Ethernet network- 40 percent to 60 percent with iSCSI. It may be also iSCSI supports the Challenge/Handshake
ing components. Therefore, a company lacking possible to use existing Network Interface Authentication Protocol (CHAP). CHAP is an
80 Cards (NICs), switches, etc. which would result
a dedicated staff of storage network engineers advanced authentication mechanism that can

help ensure that a user or server has the valid
credentials to connect to a particular resource
on a SAN.
VPN and CHAP can be used together or
independently, depending on the desired level
of security. A few applications for an iSCSI
Storage WAN (SWAN) are:

Remote mirroring.

Offsite archive/backup.

Disaster recovery.

Content delivery.
iSCSI's compatibility with existing software
applications is practically guaranteed. This is
Recently conducted end-user survey revealed
Special cabling is not required other than
that which is necessary for GbE. High-quality
Category 5e cable is recommended. Although
it is usually more expensive, plenum-rated
cable should be used when safety regulations
or compliance codes dictate. A manage Layer
3 Ethernet switch is sufficient for the majority
of iSCSI SANs. The configuration of the switch
itself is of paramount importance. There can
be thousands of settings in a high-quality GbE
switch. As with most things, reading the manu-
al and learning the "ins and outs" of the device
can be the difference between unparalleled
IT
requires close examination of the intended pur-
pose and expected throughput of the iSCSI
SAN. In small installation constrained by budg-
et, there often is no choice but to use the exist-
ing infrastructure. If this is the case, it must be
accepted that any IP-based solution could pos-
sibly suffer due to the existing traffic on the
network. Therefore, an iSCSI SAN will still per-
form better than the available alternatives sim-
ply because of the efficiency of the iSCSI pro-
tocol. To guarantee the highest performance
and stability, it is recommended to implement a
dedicated IP infrastructure for the iSCSI SAN.
A compromise between these two approaches
is to implement a Virtual LAN (VLAN) to isolate
the iSCSI traffic on an existing infrastructure.

that 37% of the 5,000 surveyed sites have Implementation

It is probable that corporate or small and
implemented an iSCSI SAN, compared to less medium enterprise users already have an
assortment of storage and networking tech-

than 20% a year ago. This important market
penetration involves all business tiers, chal-
lenging the early belief that iSCSI would more
specifically attract small and medium sites
because iSCSI storage is presented to the OS
as though it is attached locally, rather than pre-
senting it as a network share. And because
iSCSI storage is seen at the block-level, it is
possible to use an operating system's native
file system on those devices. Some applica-
tions simply will not run on storage that is pre-
sented as a network share. This is not a prob-
lem in an iSCSI environment.
Hardware Requirements
At the basic hardware level, there are no
special networking components required.
However, it is doubtful that much will be gained
by using anything less than high-quality GbE
components.
Beginning from within the computer itself
and working towards the physical storage, the
first component to consider is the network
interface. The integrated GbE NIC found in
most computers is usually sufficient for SAN
connectivity. If performance becomes a prob-
lem, consider upgrading the NIC. The alterna-
tive is to use a TCP/IP Offload Engine (TOE)
on the NIC or Host Bus Adaptor (HBA). This
deals with the additional TCP flow, thus reduc-
ing the possibility of the host's CPU becoming
an I/O bottleneck. There is heated debate as
to the optimum solution. One side favors the
concept of the TOE; the other believes the cost
of a TOE should simply be applied towards a
faster CPU.
success and miserable failure.
iSCSI Details
iSCSI works by encapsulating SCSI com-
mands and transporting them via TCP/IP. On
opposing ends of the network are the pillars of
iSCSI: the initiator and the target. The initiator,
which can be in the form of hardware or soft-
ware, is installed on the host. The most basic
responsibilities of the initiator are to establish a
connection to an iSCSI target and start the
transfer of information to and form it.
Configuring the initiator so that it is capable
of connecting to a given target is quite simple.
Connection information can be made persist-
ent so that the setup need only be done once
per target.
The iSCSI target's primary function is to
respond to the requests started by the initiator.
This task is accomplished by brokering the
requests of the initiator to the physical storage.
The iSCSI target most often takes the physical
form of a storage appliance, although there are
software-only products available as well.
Regardless of the format, the iSCSI target acts
as the bridge between the network and the
disks - usually a Redundant Array of
Inexpensive Disks (RAID) of Serial ATA (SATA)
drives.
A common question is whether a separate
network should be implemented for the iSCSI
traffic. The correct answer to this question
nologies in place. Some may be for back-office
functions and some for media networks. When
deployed correctly, iSCSI can be complemen-
tary to existing storage/networking systems.
iSCSI need not be viewed as an either/or
solution. Nowhere is this truer than with FC.
Consider, for example, a FC/iSCSI hybrid
SAN. This opens the door to tiered storage
networking. Here, it is possible to extend FC
only to those that need the highest perform-
ance, while routing the FC SAN over iSCSI to
the remainder of users or servers. There are
several bridging and routing devices available
that are capable of extending iSCSI connectivi-
ty to various protocols.
The demand for iSCSI is predicted to accel-
erate steadily over the next several years. It is
hard to ignore the benefits for SAN, let alone
one that is implemented on common network
components. The fact is that iSCSI is firmly sit-
uated on top of the two most ubiquitous net-
work standards: TCP/IP and Ethernet. Its value
proposition becomes even more apparent with
the realization that Ethernet economics now
can be applied to an organization's SAN strat-
egy.
Some have even predicted that iSCSI sig-
nals the demise of the FC. The more likely out-
come (near-term at least) is that iSCSI will find
its way alongside many FC implementations.
But perhaps nothing stands to solidify the posi-
tion of iSCSI more than the mass adoption of
10GbE. With five times the bandwidth of most
FC products sold today, 10GbE currently sits
quietly in the background - an inevitable giant
in waiting.

Shahid Zahid is a TV Broadcast & Satellite
Communication Engineer with a National
Broadcaster of Pakistan, ATV

Kuwait Telecom MTC Changes Brand N Name to Zain

Kuwait's telecom giant MTC Group has begun operating under the The compa-
new brand name Zain as part of its bid to climb into the top 10 of global ny's customer
telecom operators. "The move will bring all the company operations in base increased
21 countries under one brand name. It is a part of our strategy to 40 percent to
become one of the top 10 global companies," said the CEO and general 32.15 million on
manager for Kuwait, Barrak al-Sabeeh. June 30, 2007
The company's operations in Kuwait, Jordan, Bahrain and Sudan will compared to 22.9
immediately come under the new name, while its operations in 14 million sub-
African countries, Iraq and Lebanon will change later. MTC in Saudi scribers a year
Arabia, slated to launch in early 2008, will operate as Zain. The compa- ago. The group,
ny has been awarded the third mobile license in the oil-rich kingdom for in which the
6.1 billion dollars. Kuwaiti govern-
Sabeeh said that Zain headquarters will shortly be based in neigh- ment has a 24.6-
boring Dubai or Bahrain or in the Dutch city of Amsterdam. He said the percent stake,
company will continue to expand globally by chasing every investment saw its capitalization double to 28 billion dollars, after making a number
opportunity. Currently, Zain is bidding for licenses in Qatar and Algeria. of multi-billion-dollar acquisitions in the past few years.
81
 National
Corporate Results: PICTL earns PTCL Announces cut in
Rs.331.187 million Profit IDD Rates
Pakistan International Container Terminal Limited (PICTL) has posted Rs
331.187 million as profit after tax in the 2007 financial year as compared to
Rs 291.270 million earned in the corresponding period in 2006 financial year .
The earning per share (basic) of the company increased to Rs 4.13 in the
period under review against Rs 3.61 in the same period last year, while the
earning per share diluted stood at Rs 3.63 in this period against Rs 3.10 pre-
viously.
Informing the Karachi Stock Exchange (KSE), the PICTL said that the net
turnover of the company increased to Rs 2,186.064 million in 2007 financial
year against Rs 1,707.760 million in 2006 financial year.
The company's profit before tax stood at Rs 520.118 million in this period
against Rs 450.580 million previously. The board of directors of the company,
in its meeting has recommended a cash dividend at 10 percent per annum
against preference shares for the year.
The board also recommended issuing bonus shares in the proportion of
one ordinary share for every five ordinary shares, i.e 20 percent subject to
increase in authorised capital in the forthcoming annual general meeting.

Ufone Expands Messaging
Capacity
Leading cellular operator Ufone is expanding its messaging capacity by
700 percent to handle very high volumes of messaging traffic and provide
subscribers with a consistently high-quality messaging experience.
Ufone's SMSC extension will provide the operator with a state-of-the-art
messaging platform to meet the growing demand for SMS messaging among
mobile phone users in Pakistan. Building on an already established relation-
ship with Acision, a key messaging infrastructure provider, Ufone can rely on
its high performance SMSC to scale ahead of growing demand and to bring
continuous innovation, anticipating future messaging requirements.

People gathered outside burnt mobile shops after a fire that broke out in electronics market due
to short circuit while improper wiring of electric wires are also seen in picture, in Karachi.
Motorola Launches Bluetooth Stereo
Headphones
Motorola, Inc, a global leader in wire-
less communications, has launched the
ROKR S9 Bluetooth Stereo
Headphones in Pakistan, combining
stylish design with cutting-edge blue-
tooth wireless technology, giving con-
sumers in Pakistan an easy access to
their favourite music on-the-go.
It lets consumer stream music from
their bluetooth-enabled stereo music phone or MP3 player, deliver non-stop
music from each single change and features multi-function call, volume and
track controls. The music mutes or pauses when calls come in and resumes
once they have ended.
"It is a compact, lightweight solution that allows consumers to take their
calls and listen to their favourite music with them anywhere, anytime," said
Sarim Alvi, Director Sales and Marketing, Mobile Devices, Motorola Pakistan.
The ROKR S9 weighs barely an ounce and is designed with a comfortable
behind-the-head style. It is also water and sweat resistant for longer
82 endurance and available in Pakistan now.

Following the launch of its new corporate look and identity,
Pakistan Telecommunication Company Limited (PTCL) now
comes up with a great offer to make its consumers "feel the dif-
ference" in its real sense.
The company has announced its new rates for International
Direct Dialing (IDD) that enables the landline consumers to call a
number of destinations world-wide just for Rs 2/- per minute.
PTCL, after its acquisition by Etisalat, is going through a
process of revamping and revolutionary steps are being taken to
enhance its image as a customer-oriented service provider.
With the introduction of revised IDD rates the customers will
now be able to call 16 destinations world-wide including England,
France, Italy, Germany, Belgium, Greece, Norway, Holland,
Spain, South Korea, Malaysia, Australia, USA, Canada, China
and Hong Kong for as low as Rs 2/- per minute.
It may also be noted here that International Direct Dialing
service is activated by default on all landline numbers and inter-
national calls can be made from any landline number just by dial-
ing the country code and required number with its prefixed city
code.
With these and a number of other upcoming initiatives PTCL
expects to make telecommunication services more affordable
and help its consumers enjoy maximum benefits of technology
advancements. Steps are also being taken at administrative level
and the customer services outlets are being improved as the
centers of customers' convenience.

DIALLOG to Implement
Oracle e-Business Suite
DIALLOG, a major wireless local loop operator, and Inbox
Business Technologies signed an agreement that will make
DIALLOG the first wireless local loop operator in the country to
implement the Oracle e- Business suite.
DIALLOG CEO Artem Orange said this fully integrated busi-
ness suite would empower DIALLOG with a robust set of busi-
ness applications, which would better support our organisational
goals, enhance our business
processes and increase visibili-
ty in the business arena. The
Oracle e-business suite, a
product in Oracle's global appli-
cations portfolio, is a fully inte-
grated and comprehensive suite of business applications for the
enterprise and provides better business information for effective
decision-making and optimal responsiveness.
Senior Regional Director of Oracle South Asia Growth
Economies (SAGE) Samina Rizwan said: "Oracle applications
enhance operational efficiency as well as improve and stream-
line the decision-making process in telecom companies."
She said that across Pakistan, businesses are applying simi-
lar cutting-edge Oracle applications and technology to manage
their businesses in a better way.

Ravi motorcyclists are under production at the factory during the visit of Lahore
Economic Journalists Association.

Wateen Provides Wimax
Connectivity to 16 SIE
Companies
Wateen Telecom has commenced
provision of Wimax connectivity to
Sundar Industrial Estate (SIE) and 16
companies have been facilitated with the
connections.
The companies including Qadcast
(Pvt) Ltd, SVA Ruba, AL Wadood
Associates, M.N. Fabric, Packsol, Nextec, Batala Textiles, Raja
Automobile Engineers, Punjab Industrial Estate, Synergy
Pharmaceuticals, STtiefel, AL-Fattah Glass Industries and AL-
Quraish Pet Bottles were provided with the facility.

Angry students breaking a telephone booth at Jinnah Hospital after a clash
between two students organizations at Sindh Medical College (SMC) adjacent to
Jinnah Postgraduate Medical Centre (JPMC) in Karachi.
Telenor Pakistan Launches
Network Operations Center
Telenor Pakistan has established a new, state-of-the-art
Network Operations Center that will enable it to quickly pinpoint
outages anywhere across their network in Pakistan. The new
center will make alarm monitoring and supervision of the network
easier, reducing network downtime and duration, resulting in
more satisfied customers.
Telenor Pakistan CEO Tore Johnsen, while inaugurating the
new center said, "With the launch of more centralised, cutting-
edge NOC operations we will be able to view the entire Telenor
Pakistan network at a glance in one place. This will help us to
locate and resolve faults quicker, resulting in fewer and shorter
network outages. The purpose is to enable our customers to fully
benefit from accessible and quality communication services in
their daily lives."
The center boasts the most advanced data handling equip-
ment from Nokia Siemens Network and has huge LCD data walls
from Barco, a world leader in display and large-screen visualisa-
tion solutions.
Telenor Pakistan's Chief Technical Officer Peter Anthony
Dindial and other Telenor Pakistan officials were also present on
the occasion. Representatives from Nokia Siemens Network
(NSN), Huawei and NEC also attended the event.

Secretary General Revenue Division/Chairman, CBR Mr. M. Abdullah Yusuf show-
ing his card to the electronic machine to mark the launching of new computerized
attandance in CBR headquarters, Islamabad.
National
Trafco Tracking, Warid Telecom
Join Hands
Trafco Group Chairman Tahir Malik and Hamid Farooq, CEO, Warid Telecom shaking
hands during the signing ceremony.
Warid Telecommunication will provide GPRS facility to the Trafco Tracking
(Pvt) to help trace cars in case of their theft and snatching. WaridTel and
Trafco Tracking (Pvt) Limited signed strategic partnership agreement in this
regard at a ceremony.
"We are going to be first to have this facility as the other tracking compa-
nies are using SMS system," Chairman Trafco Group of Companies Tahir
Malik told. He hoped that the use of GPRS based system would help dis-
courage the incidence of theft and snatching significantly.

President & CEO PTML, Mubashir Naqvi speakd during an agreement signing ceremony with
Acision, at a local hotel. Managing Director for Acision in Asia Pacific, Boudewijn Pesch is also
seen in the picture.
NADRA Among top 50 IT
Companies of the World
The National Database and Registration Authority (NADRA) has been
acclaimed, for the third consecutive year, as among top 50 IT companies of
the world.
The NADRA has been placed amongst the Top 50 e-Passport Technology
Suppliers for the third consecutive year by one of the leading IT magazines
entitled 'ID World' that highlights "Players of the auto ID industry". The
NADRA is in its list of top 50 e-Passport technology suppli-
ers that includes mostly the companies from the US and
Europe.
It is interesting to note that NADRA has not been asso-
ciated with the issuance of driving licence but it won the
Bangladesh Driver's License Project in February last year.
Similarly, the Database Authority won the contract for
Kenya Passport issuing system this year after eliminating
six renowned firms from United Kingdom, USA, Canada,
Germany and Israel.
Keesing Journal of Documents & Identity, a world renowned bi-monthly
magazine for developments in the security document industry, also com-
mended NADRA's multi-biometric passport, an achievement that placed the
organisation among the top 50 IT companies of the world.
NADRA was established in 2000 to provide integrated homeland security
solutions for Pakistan. NADRA has successfully issued 62 million Multi-
Biometric National ID Cards in the last five and a half years and over 4.3 mil-
lion Multi-Biometric Electronic Passports, containing an RFID chip, facial and
fingerprint images of the bearer, PKI and other security features compliant
with ICAO standards, since October, 2004.
83
 National

SBP Issues Guidelines for Telenor Named top Performing

Islamic Microfinance Mobile Operator on DJSI
Telenor has been named the top performing

Business mobile operator on the Dow Jones Sustainability

Indexes (DJSI). The DJSI ranked the 14 leading
The State Bank of Pakistan (SBP) has issued guidelines for mobile communications companies world-wide.
Islamic microfinance business, aimed at broadening the cover- "It is a great encouragement for us as we pur-
age of microfinance products and services to low-income seg- sue our goal of empowering people in all our
ments of the society in a Shariah compliant manner. markets helping them get the full benefit of com-
The SBP circular said that Pakistan is among the few coun- munications services in their daily lives," said
tries in the world which has a separate legal and regulatory President and CEO of Telenor, Jon Fredrik
framework for microfinance banks. The framework allows microfi- Baksaas. "Telenor achieved a particularly high score for social contribution.
nance institutions and commercial banks to extend a range of The DJSI recognised Telenor's continuous efforts to achieve digital inclusion
microfinance services to poor and low-income people through and the positive impact our telecommunications services have on society," he
various arrangements. added.

It said that with the growing popularity of Islamic banking in
the country, it was deemed necessary to provide options for pro-
vision of Islamic microfinance services by microfinance institu-
tions and commercial banks as well as allowing full-fledged
Islamic microfinance banks in the country.
Consequently, the circular said, SBP has formulated guide-
lines for provision of Islamic microfinance products and services
by financial institutions, which are attached as annexure to this
circular.
These guidelines stipulate four types of institutional arrange-
ments for offering Islamic microfinance. A: Establishing Full
Fledged Islamic Microfinance Banks (IMFBs). B: Islamic
Microfinance Services by Full-fledged Islamic Banks. C: Islamic
Microfinance Services by Conventional Banks and D: Islamic
Microfinance Services by Conventional Microfinance Banks
(MFBs).
It must be taken into account that the criteria mentioned in
these guidelines shall be in addition to the requirements already
issued by SBP under respective category of financial institutions. Chairman Higher Education Commission (HEC) and Coordinator General of Comstech Dr. Attaur
These regulations and guidelines, by any means, are not replac- Rehman attending the inaugural session of a week-long International Thematic Workshop on
DNA/Emerging Vaccines and Production Challenges jointly organized by HEC and Comstech.
ing the regulations and guidelines already issued by SBP from
time to time in this area, SBP said in the circular.

Motorola Unveils Ultimate Video
Cell Phone Operators Told to Experience
Follow SOP in Issuing Sims Motorola, Inc has unveiled ultimate video
experience at IBC 2007. The live demon-
All mobile telephone opera- strations are based on Motorola's breadth of
tors have been asked to submit gateways, set-top boxes and video solu-
a report whether or not their sys- tions, showing experiences such as Follow
tem for issuing new SIMS is Me TV(tm) (where content can be moved across multiple set-tops in the
working according to the min- home) and on-demand services such as Time-Shifted TV (providing flexibility
istry's instructions and standard to pause, restart, fast forward and rewind the TV programme).
operating procedure (SOP) of Speaking at the convention, Joe Cozzolino, corporate vice president and
the Pakistan Telecommunication general manager, Home and Networks Mobility EMEA, said: "European con-
Authority (PTA). sumers recognise that the internet can deliver a video experience. Almost 50
SIM cannot be issued and mobile connection activated with- percent of broadband users now watch content online and viewers are
out production of the computerised national identity card by sub- embracing the ability to personalise how they view TV and video. On-demand
scribers and signing of a contract agreement form provided by is now becoming common place in homes across the EMEA regions."

the company before becoming a family member of any mobile
phone company. Operators are also bound to confirm and verify
the antecedents of CNIC from NADRA data base within 15 work-
ing days.
Senior officials of all mobile telephone operators, in a meeting
held at PTA zonal office, have been instructed to ensure SOP
implementation issued by the authority. They have also been
directed to update their data base and confirm the antecedents
of subscribers accordingly.

Two handicap baggers talking on the mobile phones while sitting on their push
carts at roadside of Station Road.
A woman taking the picture of collapsed Northern Bypass Bridge by its mobile
84 phone while wreckage of bridge has not been lifted after 24 hours, in Karachi.
 International

Korek Telecom in Talks to

buy Orascom Iraq Assets
Kurdish operator Korek Telecom is
in talks to buy the Iraqi assets of
Egypt's Orascom Telecom Holding,
Korek's deputy chief executive officer
stated in an interview.
Korek paid $1.25 billion for one of
three Iraqi mobile licences sold earlier
this month at an auction in Jordan. "We
are in negotiations with Orascom,"
Hameed Akrawi said.
"We are interested in buying the
assets and the customer base, but this
will depend on the price," he said.
Orascom set up Iraqna under licences sold in 2003 to it,
Kuwait's Mobile Telecommunications Co(MTC) and Asiacell, A woman demonstrates how to apply electro-acupuncture at the Food, Medical and Health Fair at
which was an affiliate of Kuwait's National Mobile the Hong Kong Convention and Exhibition Centre. Around 680 exhibitors from mainland China,
Taiwan, Switzerland, Russia and Poland amongst others are participating in the five-day event.
Telecommunications Co.
Orascom dropped out of the auction at the eleventh hour and
said that it could sell its Iraqi operations. Kuwait's MTC and
Asiacell won the other licences, leaving Korek as the only winner
Google and Yahoo Top Online
without a national network.
Korek, which runs a network in Iraq's Kurdish northern region,
is taking over Orascom's assets until the end of the year. Its
Brands
rivals would be allowed to bid for Iraqna if a sale could not be Google and Yahoo are the top online brand names for US consumers, with
agreed by then.
MySpace a strong contender among young Internet users, a survey showed.
The survey by Jupiter Research showed Google was a favourite online brand
for 36 percent of those surveyed, compared with 32 percent for Yahoo.
But MySpace, the fast-growing social networking site, was cited as a
favourite by 32 percent of those in the age group of 18 to 24. Among other
key online brands, Amazon was cited by 20 percent of those surveyed, eBay
by 18 percent, followed by Microsoft (11 percent), AOL (seven percent) and
Apple (three percent).

Mobile Phones Eroding

A model displaying gambling chips at a gaming expo in Macau. The gambling
chips are embedded with an electronic chip which displays the total amount bet
on a screen (rear). The device is used to prevent fraudulent activities and chips
being removed by gamers during a gambling session.
Sony Software Makes PCs
Landlines
Mobile phone use is continuing to reduce the amount of time people spend
using landlines, according to a report by the UK communications watchdog.
For the first time calls from mobiles now account for more than a third of time
spent on phone calls, Ofcom said.
Mobile phone call minutes totalled 82 billion last year, in an overall total of
234 billion, BBC reported. The nine percent of UK households rely solely on
mobile phones, compared with seven percent that only have a landline, the
report added.
"There are more households which are now mobile-only in terms of their
phone. The first quarter of 2007 is the first time that has happened," said
Ofcom spokesman Peter Phillips.
Ofcom's report also showed a slight growth in the number of children using
mobiles, with 53 percent of eight-to-15-year-olds using a handset in 2006
compared with 50 percent a year earlier.

Vulnerable According to the report the average cost of all telecoms - including land-
lines, mobiles, texts and broadband - fell to 69.85 per month for residential
customers in 2006, from 76.36 the previous year.

Software included with high-end memory sticks sold by Sony
Corp can make personal computers vulnerable to attack by com-
puter hackers, according to researchers with two Internet security
firms.
Sony's MicroVault USB
memory stick and fingerprint
reader includes software that
creates a hidden directory on
the computer's hard drive,
researchers with Finnish securi-
ty software maker F-Secure
Corp reported on the company's blog.
Software that is installed on such hidden drives is not only
invisible to the human eye; some types of computer security soft-
ware are unable to detect viruses and other types of so-called
malware, or malicious software, stored on them.
F-Secure's blog posting said that it attempted to contact Sony
before alerting the public about the software, but the company
had not replied. Sony spokesman Chisato Kitsukawa said that he Pedestrians try to make phone calls from a booth and from mobile phones in the streets of Lima
could not immediately comment on the situation. Researchers after an earthquake. Coastal Peru and the country's capital Lima were rocked by a strong and
with McAfee Inc have also confirmed the vulnerability described prolonged earthquake that the US Geological Survey measure at 7.5 on the Richter magnitude
by F-Secure.
scale. 85
 International
Dell Tops Estimates
Dell Inc, the world's second-largest personal computer maker, said that its
quarterly profit rose a higher-than-expected 46 percent as it benefited from
lower component costs. But it also predicted a smaller second-half decline in
the cost of components such as disk drives
and microprocessors, crimping its profits.
It also delayed resuming stock buybacks
until after it files overdue financial reports
with regulators in early November. Dell
shares rose less than 1 percent in after-
hours trading following the earnings report,
having closed up 60 cents, or 2.2 percent, at
$28.46.
The stock is up 7 percent this year.
Operating profit margin slipped to 6 percent from 6.5 percent in the last three
months. But the margin gained nearly 2 percentage points from the year-earli-
er period, when growth was slowing and profit margins were shrinking.

Slovenia Accepts Bids For
Telekom Amid European
Commission Pressure
Slovenia began accepting tenders for a 49.13 percent stake in the state-
owned telecommunications operator Telekom, amid pressure from the
European Commission.
In an advertisement, published in the British
business daily “Financial Times” as well as the
Slovenian and European Union official bulletins,
the government invited potential buyers to present
non-binding bids until October 15. A commission
will request binding offers from shortlisted bidders
in a second phase of the process.
The head of the economy ministry's electronic communications agency,
Matjaz Jansa, has already said that between 10 and 15 investors had
expressed interest in Telekom.
"A valuation of the company, which currently has a market capitalisation of
3.1 billion euros (4.23 billion dollars), is to be completed by mid-September,
and the first serious bidders would be known in early November, "Jansa said.
The government, which along with a state-owned investment fund owns
74.13 percent of Telekom, plans to keep a holding of 25 percent plus one
share, the level needed to block unwanted changes to the company's status.
The announcement came after the European Commission called on Slovenia,
a EU member since 2004, to speed up Telekom's privatisation.

A man talks on his mobile phone in front of a SingTel sign at the telecommunication building in
Singapore. Singapore Telecommunications (SingTel) first quarter to June net profit rose an annual
10.4 percent, boosted by strong home and regional markets and exceeding expectations.
Ericsson wins Deutsche Telekom
order
Swedish telecom equipment giant Ericsson said that it has won a six-year
contract to operate and maintain Deutsche Telekom's microwave network in
Germany. Ericsson spokeswoman Josephine Edwall said that contract was
worth an average of about 800 million kronor per year, or up to 4.8 billion kro-
nor (698 million dollars, 511 million euros) over six years.
As part of the transaction, some 200 employees will be transferred from
Deutsche Telekom's T-Com division to Ericsson. T-Com will also transfer its
86
microwave assets and related operation activities to Ericsson.

Ericsson Eyes Higher
China Margin In 2007
Telecoms equipment maker Ericsson is aiming to improve
margins in China this year and expects to take GSM mobile net-
works market share from foreign rivals in the Asian nation.
"China is neutral for the group in regard to margins. There is,
of course, a fierce price
pressure in China, but
there are also huge
benefits of scale," Mats
Olsson, head of opera-
tions for Ericsson's biggest market, said in an interview.
"Our ambition is to improve the margin this year from the pre-
vious year," he said. Ericsson's overall group operating margin in
2006 contracted to 20 percent from 21.8 percent in 2005. China
accounted for 8 percent of group's net sales of a total 89.8 billion
Swedish crowns ($13 billion) in the second quarter.
"The company will also increase its market share in China at
the expense of its foreign rivals, including Nokia Siemens
Networks and Alcatel-Lucent," the 52-year-old executive predict-
ed.
Olsson cited the company's latest public disclosure on market
share, which said Ericsson had 35 percent of the GSM market in
the nation of 1.3 billion people. Products and services for GSM
account for more than 80 percent of Ericsson's business in
China.
GSM is the dominant second-generation mobile phone stan-
dard for most of the world. The other is CDMA. Ericsson also
competes for GSM contracts in China with fast-growing home-
grown telecoms gearmakers Huawei Technologies and ZTE
Corp.

Fair hostess Maura presents a wireless television by Korean electronics maker
ToyTi at the IFA trade fair during the opening day at
Berlin's ICC exhibition center.
Intel Upbeat on Growth in
Asia Pacific
Chip giant Intel Corp is optimistic
about its growth in the Asia Pacific area
for the rest of the year amid steady PC
demand and a rollout of new products,
a company executive said in a state-
ment. In a fierce competition with small-
er rival Advanced Micro Devices Inc,
the world's top chip maker has fought
back with a slate of new chips and
price cuts on older ones.
After gaining market share from Intel
in 2005 and most of 2006, AMD went
through a dramatic downturn after Intel's fightback strategy. "We
are not giving any forecasts for either Q3 or the second half but
we do believe, that the product strength we have is very well
received by customers," said John Antone, General Manager of
Intel Asia-Pacific, excluding China and Japan.
For new PCs, Intel and Microsoft have also joined forces to
introduce the new ultra mobile PC platform. Many Asian PC
makers have cranked out new models to test demand. New
technology is also key to growth. Intel will begin using the
advanced 45-nanometer process technology this year, which
includes new materials that boost chip efficiency by cutting leak-
age of electrical current.


Sony Introduces First US Sony Ericsson's President
Video Walkman Player Steps Down
Consumer electronics maker Sony Corp said it introduced a
new US version of its Sony Walkman that includes the ability to
play digital video, the latest potential rival to Apple Inc's dominant
iPod media player. The Japanese company, one of the world's
biggest electronics makers, said its NWZ-A810 and NWZ-S610
series of Walkman digital music players would be available soon.
The devices will support an open platform - which means they
will play a variety of music formats such as MP3 and Microsoft
Corp's WMA, providing more choices for downloading and man-
aging music and video collections online.
Sony added that
it would pull the
plug on its Connect
Music Services,
which distributes
music in Sony's
proprietary ATRAC
audio format in
North America and
Europe. Sony
claimed that the
model's battery life
allows up to eight hours of video playback for the NWZ-A810
series, which will sell for between $140 and $230. Battery life will
be more than nine hours for the NWZ-S610 series, with prices
ranging from $120 to $210.

Google Broadens Access
to Agency News
Google is giving readers of its Internet news service direct
access to the original source of stories written by major world
news agencies includ-
ing AFP, the Internet
search giant
announced. "Google
News users will be able
to quickly and easily
find original stories
from news publishers
and go directly to the
original source, includ-
ing stories from some of the top news agencies in the world,"
Google said in a statement announcing its deal with several top
companies.
Currently, stories by world agencies such as Agence France-
Presse and domestic wire services such as Britain's Press
Association can often be found online on the websites of sub-
scriber news organizations that reproduce them. Google's update
to its news site will provide a page hosting just agency reports.
Readers can compare a story in its original form with coverage
by the subscriber sites, alongside any extra material the sites
add to the story. By giving access to the original agency stories
and showing alongside them links to content on the same topic
from other web-based publishers, Google News says it will offer
'more perspectives from more journalists around the world'.
AFP news stories are available online in English, French,
Spanish, German, Portuguese and Arabic, on the respective
Google language sites. The California based company operates
free search services providing results in 35 languages.

IBM Buys Internet
Conferencing Firm
International Business Machines Corp said that it has bought
privately held WebDialogs Inc, pitting the technology services
titan against Cisco Systems Inc in the market for conferencing
services over the Web. Web Dialogs, a company based in
Billerica, Massachusetts with 500,000 customers, provides
Internet services that let clients work together over the Web
while they are connected through audio and sometimes video
connections.

International
Mobile handset maker Sony
Ericsson has announced that its
president, Miles Flint, would step
down and would be succeeded by
Sony Electronics USA Chairman
Hideki "Dick" Komiyama as of
November 1. Flint's resignation came
as a surprise to analysts, who
applauded his performance but high-
lighted the challenge his successor will face as the firm tries to stay profitable
while stealing market share from entrenched rivals.
"He has done a very good job because of the market share gains and the
profitability that Sony Ericsson has achieved," said Kulbinder Garcha, analyst
at Credit Suisse in London.
Komiyama, Flint's successor, is also executive vice president of electron-
ics marketing and sales strategies for Sony Corp, the Swedish-Japanese 50-
50 venture. Flint said in a statement that he wanted to develop new personal
and business opportunities after nearly 17 years at Sony and Sony Ericsson.
"I believe that, together, we have in place very firm foundations for the next
phase of Sony Ericsson's growth, and I wish Dick Komiyama every success
in his new role," Flint said.
Flint joined Sony Ericsson from Sony Europe in June 2004. Under his
leadership, the company rose to number four in the global mobile handset
industry, Sony Ericsson said. In the second quarter, the firm reported a 55
percent jump in quarterly profits to 327 million euros ($446 million), although
that missed market expectations.

A man walks past flat screens at an exhibition stand of the IFA 2007 consumer electronics
fair in Berlin.
Nigeria to Let Mobile Phone
Users keep Numbers
The Nigerian telecoms regulator is working on
plans to allow mobile phone subscribers to keep
the same number when they change networks in a
bid to force providers to improve services, its top
executive said in a statement.
As things stand, Nigerians have to give up their
numbers if they want to move to a new network,
which discourages many subscribers from trying a
different provider even when they face constant
problems making or receiving calls. "We are plan-
ning for the future to allow number portability. The
aims are to improve quality and competition," Ernest Ndukwe, executive
vice-chairman of the Nigerian Communications Commission, said.
Nigeria's booming mobile phone market has grown from scratch to over
30 million subscribers in six years, making it one of the fastest-growing in
the world. It is seen as having potential for many more years of rapid growth
as Nigeria is Africa's most populous country with 140 million people, the
majority of whom do not have phones.
Subscribers often have to dial several times before a call goes through.
Sometimes no calls go through for hours. When they do connect, the lines
are often so bad that callers cannot hear each other. Calls frequently cut off
after a few seconds and text messages can be delayed by hours.
The regulator's move will put pressure on Nigeria's biggest operator,
South Africa's MTN, to improve its service and defend its 45 percent market
share.
87
 Press Releases

40 Cities to Get Broadband Internet in a Year

inister for Information Technology Awais Ahmad

M Khan Leghari has said the government had pre-

pared an elaborate programme to provide high-
speed broadband Internet in more than 40 major
urban centers within the next one year. "Our ministry
has already prepared a comprehensive project
which would be funded by the National ICT Research & Development
Fund to extend always-on broadband Internet to major cities and towns
within the next six to one year," he said in a keynote address to the
'InfoSec 2007 - 3rd International Information Security Conference.
The minister said the Prevention of Cyber Crime Law 2007 was also
aimed at addressing issues related to information security. He said the
law had been drafted after consulting all the stakeholders and it was
likely to be adopted soon either by an act of parliament or through a
presidential ordinance. He said the cases failing under the ambit of the Federal Minister for Information Technology Awais Ahmad Khan Leghari speaks
during a press conference at Ministry of Information Technology.
E-Crime Law would be tried under ICT tribunals for which judges would
be trained and their capacity raised to the point where they could deal companies in achieving ISO 27001 which was world's de-facto and only
with complex information security issues. auditable standard for information security. Following a positive
He said the process of capacity-building was also under way in the response form the industry, the ministry had enhanced the scope of
IT industry where more than 100 companies had been assisted in project. He said that PSEB had also funded training of certified informa-
achieving ISO 9001 while more than 20 companies had been assisted tion system security professionals for over 30 nominees of local IT com-
in achieving various levels of CMMI. panies. The PSEB will also train over 70 individuals as information
Awais said information Security was required to preserve the gains security master implementers during the next six months which would
from automation and realizing this need the ministry of information tech- help address the shortage of information security expertise in
nology and the PSEB launched a pilot initiative last year to help five Pakistan.

UBL Fund Managers' Investment Center Launched

BL Fund Managers, a wholly owned subsidiary of United

U Bank Limited has inaugurated its second Investment

Center in Model Town Lahore. The grand inauguration
ceremony, to celebrate the opening of the new
Investment Center was conducted by Mir Muhammad
Ali, CEO UBL Fund Managers. The Investment Center
was launched after the great success of the first Investment Center situ-
ated in Gulberg, Lahore.
UBL Fund Managers is the first Asset Management Company in
Pakistan to introduce the concept of specialized investment centers.
The idea behind these centers is to offer clients a relaxed and comfort-
able environment where they can meet with an experienced and friendly
team of investment advisors and discuss their financial goals.
This is the eighth UBL Funds Investment Center that has been
launched in the last two years in Pakistan. These Investment Centers
are currently present in six major cities of Pakistan including Karachi,
UBL Fund Managers' Investment Centers have also gained populari-
Lahore, Islamabad, Rawalpindi, Peshawar, and Multan.
ty amongst women investors who find it easy to visit these centers at
Commenting on the inauguration, Mir Mohammad Ali, CEO UBL
their convenience to discuss their saving and investment plans with pro-
Fund Managers said "UBL Fund Mangers is proud to announce the
fessionals who offer advice on investment management.
launch of the new investment center in Model Town, Lahore. Investors
UBL Fund Managers is currently managing assets of over Rs. 25 bil-
can walk in these centers at any time to solicit investment guidance
lion. The company announced a record bonus distribution of Rs. 2.4 bil-
based on their return requirements and risk tolerance levels. Our pres-
lion for the year ended June 30, 2007 for its four open end mutual
ence in Model Town will provide easy access to the metropolis of this
funds. UBL Fund Managers has been awarded a Management Quality
fast growing locality."
Rating of AM2- by JCR-VIS Credit Rating Agency.

Intel and Provincial Ministry of Education Award

Schools and Teachers
ntel Pakistan Corporation in collaboration with the Provincial

I Ministry of Education organized an award ceremony to recog-

nize the impressive performance of schools and teachers who
played a significant role in encouraging student-learning via the
integration of technology into their daily curriculum. Mr. Mian
Imran Masud, Education Minister, Government of Punjab, was
the chief guest at the occasion.
Intel Education Awards, organized every year under the Intel Teach
Program initiative are given to outstanding schools and teachers for
demonstrating innovative use of technology to inculcate inquiry-based
learning within students. A technology grant of Rs. 50,000 was award-
ed to Hazrat Ayesha Siddiqa of Model Degree College for Women, for
the most effective integration of technology, along with cash prizes of
approximately Rs. 100,000 awarded to distinguished teachers. Seen in the picture is Mr. Ashar H. Zaidi, Country Manager Intel Corporation
Mr. Imran Masud, while appreciating Intel Pakistan's role in empow- Pakistan (center) and Mr. Imran Masood, Education Minister Punjab (left) handing
ering the Pakistani students with the necessary tools to meet the over an appreciation award to a teachers
demands of the present, stated, "We are happy with this public private are aggressively trying to bridge the digital divide in the province, and
partnership with Intel in our joint effort to train teachers and improve now collaboration with Intel, we have made great inroads towards meet-
88 education through the effective use of technology in classrooms. We ing this objective."

Speaking at the occasion, Ashar H. Zaidi, Country Manager, Intel
Pakistan Corporation stated, "In today's knowledge based economy,
equipping students with 21st century skills has become absolutely
imperative. Intel Education Awards is an undertaking to appreciate the
determined efforts of teachers in grooming the future of today's youth."
Telecom
The Intel Teach Program is designed to enable teachers to effective-
ly use technology to enhance students 21st Century skills to prepare
them for the knowledge economy. The program has spread to over 80
cities, towns and districts in Pakistan with more than 138,000 teachers
have been trained.

Mobilink's BlackBerry Solutions to Empower

Campus Life at LUMS
obilink, the country's market leader in innovative

M
life.
mobile solutions, with a growing base of over 27 mil-
lion customers countrywide and part of Orascom
Telecom, has recently announced its collaboration
with the country's top-most business school, the
Lahore University of Management Sciences (LUMS)
to provide exclusive BlackBerry communications solutions to its campus

Mobilink is offering unique communications solutions to the Lahore

University of Management Sciences faculty and students, which will
facilitate them in keeping in touch with their peers and teaching staff.
Zouhair A. Khaliq, President & CEO, Mobilink while launching the
service, said, "Our commitment to reshaping lives from all walks of life,
is as steadfast and dynamic as our resolve to strengthen the bonds of
our corporate social responsibility. We are very pleased with our part-
nership with LUMS and hope that our pioneering effort in creating
Pakistan's first "mobile enabled education system" will give support to
the educational sector in times to come."
Dr. Syed Zahoor Hassan, Vice Chancellor LUMS appreciated the
offer made to LUMS by Mobilink. He opined, "Exposure of faculty, staff,
and students to an integrated wireless solution like BlackBerry would
dovetail magnificently with a number of other IT initiatives that the uni-
versity is undertaking. There is every reason to believe, that LUMS
could collaborate with Mobilink in the development of applications for
Mobilink President Zouhair A Khaliq and LUMS VC Dr Syed Zahoor Hassan signing
an agreement.
BlackBerry through the involvement of its Computer Science faculty and
students."
Both LUMS and Mobilink will harness their respective expertise in
developing specialized campus applications that will give mobile access
to the university's existing processes.
On the other hand, students will be able to check their email and
receive course notification's while out of classrooms or on the go, be it
the playing field, the dining center or their hostels.

The Leading Global Companies turned to SAP

AP is the world's leading provider of business software, Ericsson, a world telecom leader in design of telecommunications

S exhibiting strong growth since inception in 1992. Today,

more than 41,200 customers in more than 120 countries
run SAP applications - from distinct solutions addressing
the needs of small and midsize enterprises to suite offer-
ings for global organizations. SAP industry solutions sup-
port the unique business processes of more than 25 industries, includ-
ing high tech, retail, financial services, healthcare and the public sector.
Leading companies today are looking for a comprehensive and inte-
grated trade management solution to adapt the application to meet the
changing business and regulatory requirements and get the tools to
succeed in the competitive global marketplace and SAP, with its broad
based portfolios of trade & business solutions, caters to their needs.
Here are the some success stories
Microsoft, the leading supplier of operating systems for PCs, joined
with SAP to improve efficiency and reduce risk of trade regulatory non-
compliance. With exceptional global reach and a large portion of its
business success riding on international trade, Microsoft wanted to
adhere to the letter and the spirit of the law while maintaining efficiency
and its renowned business agility, so it turned to SAP.
solutions relied on the SAP NetWeaver® Master Data Management
(SAP NetWeaver MDM) component to consolidate the global data of
130,000 vendors in company's service.
SAP offered Ericsson a key software component in place to drive
architecture forward toward 2010. It ensured 100% commitment to solu-
tion and much faster adaptation to applications.
Whirlpool Corporation, the global manufacturer of household appli-
ances turned to SAP NetWeaver® Platform to transform Product Data
Exchange and Improve Business Processes.
Global data synchronization is one manifestation of the complex
problem of managing master data. The inability to effectively deliver a
consistent view of critical data indirectly affects many other business
processes, from purchasing, marketing and sales to human resource
management, new product development and introduction and inventory
management.
Dave Cosgrove, Director of E-Business for North America says
"Cleaning up our data and developing it in a new way that is consumer
focused will help our retailers get our brand messaging out to the con-
sumer more effectively than ever before."

Motorola's “Race to Recycle” Fund-Raising

Program for Schools
otorola, a global leader in wireless communications challenges of keeping the environment friendly, and how the recycling

M has announced the launch of the great

'Motochallenge' - the program for school children,
and any individual, who would like to take up the
challenge and make a difference in people's lives.
The company has called all school to a "Race to
Recycle" challenge, which is a FUN, first-of-its-kind fund-raising pro-
gram for schools. With Motorola's help, schools can earn extra cash
and do their part for the environment - getting old mobile phones out of
closets and kitchen drawers and into the recycling bin - for a continued
of used mobile phones can actually make a difference in people's lives.
Motorola continues to inspire people from all walks of live to a world of
seamless mobility, in as much as in social responsibility," said Sarim
Alvi, Director Sales & Marketing, Mobile Devices, Motorola Pakistan.
Printable pre-paid postage shipping labels are available to you, your
company, or organization for participation. A portion of the proceeds
generated from contributed intact cell phones will be distributed to
schools participating in the Race to RecycleTMprogram. Pre-paid
postage packets are also included with many of Motorola's new mobile
eco-friendly existence. The program is open to anyone. Anyone can do phone models, making it easy to place the old mobile in the envelope
it, even if you're not part of a school organization. and drop the package in the mail for delivery to a recycling center.

89
"It's a wonderful way of involving school children to understand the
 Telecom Flare Report

Nokia Debuts Music Store

okia has unveiled new services provide more locally relevant music than any

N and cell phones that customers

can use to download music and
play games, a bid by the
world's largest mobile phone
maker to challenge Apple's
higher-end iPhone, as well as iTunes and the
iPod.
With millions of tracks from major artists,
independent labels as well as local hits, the
Nokia Music Store offers people the chance to
enjoy music directly on their Nokia device or
personal computer.
With a single account, music lovers can
access the Nokia Music Store via their desktop
computer or directly from optimized Nokia
devices beginning with the Nokia N81 and
Nokia N95 8GB. Users can browse for new
music, get recommendations or search for their
favorite artists, songs or albums all from the
palm of their hand. Consumers can add it to
their wishlist to buy later or purchase it immedi-
ately for download to the device without having
to download the same song again on the com-
puter. They can also transfer purchased songs
via the PC to compatible Nokia devices, includ-
ing the Nokia 5310 XpressMusic and Nokia
5610 XpressMusic.
In addition, the Nokia Music Store aims to
other digital music store. If they want to see
what others are enjoying, the Nokia Music
Store provides a dynamic recommendations
engine as well as genre-based instant playlists.
Tracks are typically delivered in high quality
192 kbps audio in Windows Media Audio
(WMA) format. Users can transfer purchased
songs to a Nokia device using Windows Media
Player or with the new Nokia Music PC client
available later this year. The Nokia Music PC
client enables reverse synchronization of
playlists, ripping from a CD to the device and
PC simultaneously, as well as auto-synchro-
nization of purchased music and direct access
to the Nokia Music Store. With the Nokia N81
and its integrated music player, users can cre-
ate playlists and manage music collection,
including editing song and artist information, as
well as adding a choice of album artwork.
"From the compact Nokia 5310
XpressMusic music phone to the fully-featured
Nokia N81 multimedia computer, Nokia offers a
range of entertainment-enabled devices for help bring Nokia's Internet and music services
consumers who want their music, games and to life."
favourite media with them wherever they go," Each device offers dedicated music or gam-
says Kai Oistamo, Executive Vice President, ing keys, expanded memory, large screens and
Nokia. "We believe these full-featured, well- extended battery performance to provide quick
designed devices will be very popular and will and easy access to entertainment content.

Linux to be Fastest-Growing Smartphone OS

ver the next 5 years, Linux is expected to be the fastest The vertical and hori-

O
the same period.
growing Smartphone OS with a compound annual
growth rate in excess of 75 percent. By 2012, a recent
study forecasts the Linux-based OS to account for near-
ly 31 percent of all smart devices in the market - repre-
senting more than 331 million cumulative shipments over

Research director states, "Serious initiatives from the likes of Intel

and Access are gathering pace and momentum, whilst the carrier com-
munity continues to identify Linux as one of the few operating systems
zontal fragmentation that
has plagued this market
continues to be a con-
cern. However, the
recent patent infringe-
ment assertions from
Microsoft - that Linux, in
its generic form,
infringes upon 235 of its
that it intends to support in its long-term plans." He adds, "Linux is bene- patents - is an ongoing
fiting from growing support in the handset OEM community, most concern. Many Linux
notably Motorola, but also Nokia with less traditional types of devices pundits point to this as
aimed at mobile broadband applications." The rise of mobile broadband being old hat, while oth-
and the impact that this has upon device convergence and format plays ers indicate that there is
into the hands of Linux. no smoke without fire.

Nokia and Microsoft to Deliver Windows Live

Services
okia and Microsoft have joined services protocols mutual customers will have

N
together to provide customers the power to sea, mlessly move between con-
with a new suite of Windows Live tacts, mail, messenger, phone calls, text mes-
services specifically designed for saging, camera, gallery and browsing all in an
Nokia devices. Nokia customers integrated way.
in eleven countries with compati- Nokia customers who own the Nokia N73,
ble S60 devices can download the new suite N76, N80 Internet Edition, N93i, and the N95
enabling access to Windows Live Hotmail, multimedia computers can get the Windows
Windows Live Messenger, Windows Live Live services via the Download. Initially the
Contacts and Windows Live Spaces. Starting service will be available as a free trial and then
next year, customers who purchase compatible customers in select markets wishing to continue
Nokia Series 40 handsets will also have access using the service may be asked to pay a month-
to these popular Windows Live services. ly fee.

Nokia and Microsoft are providing customers
with access to their world of online relationships,
information and interests. By enabling access to
Windows Live services on both the Nokia S60
90 and Series 40 platforms using standard web
 Special Edition

Zeeshan Pervez Akhtar, Managing Director, KW Kim, President, LG Korea

New Allied Mobile Communication

Mian Pervez Akhtar, CEO and Chairman, New Allied Industry (Pvt.) Ltd. Presenting LG Mian Pervez Akhtar, CEO and Chairman, New Allied Industry (Pvt.) Ltd. Presenting sou-
Shine to Atif Aslam, Zeeshan Pervez Akhtar, Managing Director, New Allied Mobile venir to Mr. KW Kim, President, LG Korea. KH Kim, Product Manager, LG is also seen in
Communication also seen in the picture the picture

ew Allied Communication has especially invited for the event. Mian Pervez cessfully launched truly inspiration products."

N launched the smart looking

black label series, LG Shine, in
Pakistan at PC Bhurbhan. In a
booming market, where LG
handsets are gaining tremen-
dous response, New Allied Communication
has come up with its aggressive strategy to
increase its market share throughout the coun-
try. Ranging from low end to high end, LG has
outshined in the market.
Mr. KW Kim President LG Korea, was
Akhtar, CEO and Chairman New Allied industry
(Pvt.) Limited, Mr. Zeeshan Pervez Akhtar,
Managing Director New Allied Communication
were also present at the ceremony.
Mr. K.W. Kim, President of LG, attributed
the company's impressive performance to LG's
increasing support to channel partners in push-
ing retail sales. "Our spectacular growth is due
to LG's relentless efforts to unearth customer
Mr. Kim rated Pakistani as one of top growing
market throughout the region.
Mian Pervez Akhtar gave the first LG Shine
phone to Atif Aslam, while a Toyota car was
awarded to Mr. Naveed from Gaba
Communication, Karachi, for outstanding sale
performance during the previous year.
Latter in the evening, Atif Aslam, Abrar-ul-
haq, Fakhir and other leading pop singers col-
insights and develop design-led products," he ored the event with quality entertainment. „
said. "In the past few months we have suc-

Cars awarded to best distributors, retailers, and other channel partners of New Allied Mian Pervez Akhtar, CEO and Chairman, New Allied Industry (Pvt.) Ltd.
Communication Awarding a Toyota Car to Mr. Naveed of Gaba Communication, Karachi, for
achieving sales’ target
Special Edition