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Submitted by: Salam Florida Roll no 19048 Tps- A

Introduction       Jet Airways (India) Private Limited is India's leading private airline Goyal began his travel career in 1967 at the age of 18 as a general sales agent for Lebanese International Airlines In May 1974.Mumbai's Chaatrapathi Shivaji Airport Secondary hubs . Kolkata and Pune.JetLite . April.2007 . Hyderabad.31%   Primary base .Acquired Air Sahara . he formed his own company Initial investment was $20 million Jet Airways began domestic flight operations with four new-generations Boeing 737s on May 5. Chennai. Brussels. 1993 HQ in Mumbai o Country’s second largest international airline o Largest domestic airline . Delhi.Bangalore.

Indian aviation industry .

Competitors .

Market share Airlines Market Share Jet Airwyas Indian Airlines Air Deccan Air Sahara Kingfisher Spice Jet Others Spice Jet 6% Kingfisher 8% Others 2% Jet Lite 10% Air Deccan 15% Jet Airways 35% Indian Airlines 24% .

Marketing strategy     Offering low cost tickets Improving their flight services Reaching to customers expectation Managing good partnership with jet partners globally Market segmentation  Economic class  Business class  Premium class Target market  Economic class ( Jet Lite)  Business class International strategy .

Bassinets. Music. unaccompanied minors.Airport check-in. expectant mothers. In-flight communicator. JetBoutique (in-flight shopping catalogue) Special Services – Infant and child care. Child Care. Check-in while walk-in. Kiosk Check-in. travelling with animals & carriage of stretchers JetMobile JetKids JetEscapes Cargo Marketing mix: Price • • • • • • • Economy & Club Premiere Fare Discounted fare for senior citizens & defense personnel Advance Passenger Excursion/ APEX Fares One Fare Night Saver Fares Check Fares US Dollar Fares & Visit India Fares Place • • Place of Service .Jetscreen – Movies. Reading material. Smoke detectors. Games. – JetWings (in-flight magazine). Through Check-in – Airport Lounges – Coach Services In-flight Services – Classes of Service . First Aid. Premiere class & Economy class – Convenience & Safety -Towels. Online magazines etc.Product On Ground Services – Check in options .Aircraft Various Destinations . One Time Check-in on Return Journey. Web Check-in. TV programmes. SMS Check-in. medical emergencies. life jackets & seat cushion – Cuisines – Entertainment . Tele Check-in. wheel chair assistance. Pillows & Blankets.First class.

Interpersonal – Complexity of Servicescape . Jet Airways Citibank Credit Cards. & Ticket Booking Agents Virtual Servicescape . JetPrivilege Offers.Elaborate Flight Offices . Marketing. Engineers. Securities. Sales & Reservation employees – Customers People Processing – People physically enter the service system to receive the service.Org. International Specials. Cabin Attendants.Promotion Offers Companion Free Offer. Camp Rock contest. Concessional fares. Festival specials. Corporate Deal Offers. • Advertising and Branding – Hoardings – Brand Ambassadors – Sponsorships – Event Organization Employees – Pilot. Student specials. Possession Processing – Cargo – Luggage & Courier • People • Process • Physical evidence • • • • Servicescape – Servicescape usage . Aircraft is the service factory where service is delivered. One Fare. Surprises etc. Customer Service Agents.

Elaborate Flight Offices . Surprises etc.Org. Aircraft is the service factory where service is delivered. JetPrivilege Offers. Student specials. & Ticket Booking Agents Virtual Servicescape Physical evidence • • • • . Sales & Reservation employees – Customers • People • Process • People Processing – People physically enter the service system to receive the service. • Advertising and Branding – Hoardings – Brand Ambassadors – Sponsorships – Event Organization Employees – Pilot. Securities. International Specials. Marketing. Concessional fares. Camp Rock contest. Festival specials. Possession Processing – Cargo – Luggage & Courier Servicescape – Servicescape usage . One Fare. Corporate Deal Offers. Cabin Attendants. Customer Service Agents.Promotion Offers Companion Free Offer.Interpersonal – Complexity of Servicescape . Engineers. Jet Airways Citibank Credit Cards.