Professional Documents
Culture Documents
Agenda
TODAY Review of your blogs Marketing yourself ! Thinking strategically Networking Pitching Review of the last three sessions
http://cyriak.co.uk/blog/?p=214
His name is Cyriak Harris. Hes an illustrator and animator. He makes amazing stuff
http://www.youtube.com/watch? v=jX3iLfcMDCw&feature=player_embedded#!
I then watched more of his videos. I think theyre great pieces of art (they also make me laugh). I wondered who *is* this guy?
When I was browsing the site (and dont forget by now Id seen a few of his animations) two things came to mind:
1. I want to meet this guy oh he lives in the UK! 2. Someone should hire this guy note to self: if Im working on possible projects to remember him, or even suggest him to possible agencies.
It was a happy accident. But hes used his site and packaged himself well, so that if something like that happens it increases the likelihood of someone responding. But most importantly his stuff is good.
So, how can you do this for your own work? Making the most of your activity online so that it gets the response you would like?
Business goals - what are you trying to achieve? Communications and marketing strategy Online strategy
Page
Emarketeers 2007
Review the social media sites and technologies being used by your clients/customers.
Benchmark Learn how to use the technologies and the nuances of how to converse Identify influencers and evangelists for you sector/product mainstream media, bloggers, groups, individuals?
Therefore the network effect is the effect that one user of a good or service has on the value of that product to other people. When the network effect is present, the value of a product or service increases as more people use it.
h"p://inmaps.linkedinlabs.com/network
How might you use this for your own blog or website?
Example: An artist created a blog a few years ago. It is updated fairly irregularly. Few people ever visit and comments are extremely rare. No one has contacted them via the site. Whats gone wrong? Answer: the content of the blog is of little value to readers as is not written/produced with them in mind. The artist doesnt not link or connect with other blogs, or talk about the site in other places, it has not become part of a bigger network of people discussing the topics. They also forgot to add a contact page, or explain how they worked or or what they offered possible customers/clients. Solution: more regular posts, more crafted to the reader (client/customer/ peer), connecting in with other conversations, business activity, blogs, or addressing genuine customer/client needs. Add Contact page. Sell/ explain how you can help a client/customer. Be in other places where people might find you connect those presences to your website like Cyriak.
http://www.socialmediaexaminer.com/9-reasons-why-your-content-is-not-shared-on-socialnetworks-new-research/
Top tips
Where do the people you want to meet or have as customers/clients/peers hang out? (events, co-working spaces, networks, pubs, cafes, clubs) Find out and try to understand whats important to them If appropriate/possible go there (be it online or offline) Get to know the space and the nuances/etiquette Talk to people, or get introductions via someone you know who knows them Have a business card Be findable on LinkedIn or relevant networks optimise how you explain your work there
Sounds simple but I know just doing those things can take:
Courage going out of your comfort zone Research Time and effort New skills in listening and small talk Remembering to follow up afterwards Being willing to sell/promote/talk about yourself which can often be the hardest thing to overcome
Be able to explain what you do in a few words less than a sentence. Then be able to expand on it a bit two sentences Then be able to expand on that a little more the 60 second elevator pitch This takes some thought and practice.
Exercise: pitching
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Overarching framework
Listen & research Engage & participate Be findable Be interesting Be useful Make it shareable
Dont be shy
Thank you
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