Professional Documents
Culture Documents
CEO Lee Scoff soid fhof WoI-Morf's gooI wos fo be o good stewurd 1or
the environment ond uIfimofeIy use onIy renewobIe energy sources ond
produce ;ero wosfe
f hos become fhe biggesf seIIer of orgonic miIk ond fhe biggesf buyer
of orgonic coffon in fhe worId, os weII os reducing pockoging ond energy
cosf . WoImorf hos oIso recenfIy creofed ifs own eIecfric compony in
Texos Teus RetuiI Energy ond pIons fo suppIy ifs sfores wifh cheop
power purchosed of whoIesoIe prices.
. The compony Iounched o new Supercenter concepf in PIono, Texos,
infended fo compefe ogoinsf sfores seen os more upscoIe ond oppeoIing,
such os Torgef. The new sfore hos wood fIoors, wider oisIes, o sushi bor, o
coffee/sondwich shop wifh free Wi-Fi nfernef occess, ond more
expensive beers, wines, eIecfronics, ond ofher goods
On Sepfember IZ, Z007, WoImorf infroduced new odverfising wifh
fhe sIogon, "Suve Money Live etter" repIocing fhe "AIwuys Low Prices
AIwuys sIogon, which if hod used for fhe previous I9 yeors.
On June 30, Z008, WoImorf unveiIed o new compuny Iogo, feofuring fhe
non-hyphenofed nome WuImurt" ond in pIoce of fhe sfor, o symboI fhof
resembIes o sunbursf or fIower.
On Morch Z0, Z009, WoImorf onnounced fhof if is poying o combined
$933.o miIIion in bonuses fo every fuII ond porf fime hourIy worker of fhe
compony.
On JuIy Io, Z009, WoImorf onnounced pIons fo deveIop o worIdwide
susfoinobIe producf index.
On Februory ZZ, Z0I0, fhe compony confirming if wos ocquiring video
sfreoming compony 'udu Inc, for on esfimofed $I00 miIIion.
n Jonuory Z0II, of fhe urging of MicheIIe Obomo ond her sfoff, WoI-
Morf onnounced o progrom fo improve the nutritionuI vuIues of ifs sfore
bronds over fhe nexf five yeors, groduoIIy reducing fhe omounf of soIf
ond sugor, ond eIiminofing frons fof.
M Z0I0, woImorf pIonned fo chonge ifs orgoni;ofionoI sfrucfure. They
divided info fhree disfincfive geogruphic business units (08Us) -
WoImorf Wesf, WoImorf Soufh ond WoImorf Morfh. They reduced fhe
no. of Morkef Monogers' spon of confroI, so fhof fhey con focus on
deveIoping fheir Sfore Monogers ond impIemenf new producfivify
inifiofives.
On ApriI Z3, Z0II, fhe compony onnounced fhof if wos fesfing ifs new
WuImurt To So home deIivery system where cusfomers wiII be obIe fo
order specific ifems offered on fheir websife such os groceries,
foiIefries, ond househoId suppIies. The inifioI fesf is in Son Jose,
CoIifornio, ond fhe compony hos nof soid whefher if wiII be roIIed ouf
nofionwide.