Culture Enjoyed by Everyone: Happy Republic of Korea

Ministr y of Culture, Sports and Tourism (MCST)
The principal objectives of the MCST are to improve the quality of cultural life and the physical health of Korea’s citizens and to play a role in developing the nation into a culturally advanced countr y of the 21st centur y. It will achieve these aims by preser ving and passing on the traditional culture, as well as supporting its modernization, expanding the nation’s cultural and art domains, cultivating the cultural content industr y, developing sustainable tourism resources and promoting tourism, cultivating the international tourism industry, and promoting elite sports as well as sports for all.
영화(봄 여름 가을 겨울 그리고 봄)의 촬영지 경북 주산지

서세옥, <사람들>

Table of Contents

Vision and Mission Expansion of the Opportunities for Citizens to Enjoy Culture and Promotion of the Autonomy and Creativity of Art Development of Cultural Content Industry as a Next-Generation Growth Engine Development of the Tourism Industry as a New Growth Engine Strengthening of the International Competitiveness of Sports in Korea. Enhancement of the Cultural Korea Brand Organization and Functions

06 10

16

22

26

32 36

VISION AND MISSION
The vision is to ensure that all
culture. citizens can enjoy a culturally rich life and create a ‘Happy Korea’ through

To strengthen national

competitiveness, the Ministry will develop the infrastructure of the contents industry, support the development of the tourism industry as a major growth engine, and strengthen the international competitiveness of sports in Korea.

The Ministr y will establish
environment by expanding the

an autonomous and creative cultural cultural welfare of Korea’s citizens and promoting cultural donation/sharing programs, extending education on culture and art, supporting reallife-centered creative activities, and assuring fair competition and opportunities.

06

07

한여름밤의 박물관 나들이

Culture Enjoyed by Everyone : Happy Republic of Korea
01 Expansion of cultural welfare for alienated classes 02 Increasing cultural donation and sharing 01 Constituting fair trade environment 02 Reinforcement of competitiveness for small-and medium-sized companies and smaller businesses 01 Enhancing capability for autonomy and creativity 02 Constituting creative cultural space

Happy experlence through Fair opportunlty and competition

Culture for autonomy and creativity Contents industry as growth engine of next generation

01 02 03 01 02 03 01 02 03

Creating business conditions for global Cultural Content Industry Cultivating content that creates markets for next generation for next generation Construction of healthy environment for copyright distribution Attracting 10 million foreign tourists per year Promotion of civil inverstment in tourism industry Expansion of cultural and tourism development of the the Four Major Rivers Restoration Project and national leisure Strengthening sports diplomacy Epoch-making improvement of conditions for participation in sports activities Systematic and strategic cultivation of specialized sports

Tourism industry as the new growth engine

Reinforcement of international competitiveness for sports

Branding cultural Korea

01 Securing infrastructure for overseas promotion and expanding inermational interchange 02 Culture enjoyed by the world

Improving the public understanding of the government ’s performance through communication and sympathy
Hwaseoug Fortress in Suwon, Gyeonggi-do Province
08 09

EXPANSION OF THE OPPORTUNITIES FOR CITIZENS TO ENJOY CULTURE AND PROMOTION OF THE AUTONOMY AND CREATIVITY OF ART

01

PROMOTION OF THE CULTURAL WELFARE OF THE NEGLECTED SECTORS OF SOCIETY
Introduction of voucher programs in culture, travel, sports, and other areas to improve the cultural welfare of the neglected. Better access to performance culture, free use of cultural facilities, and traveling cultural projects that visit culturally isolated areas such as rural regions and social welfare facilities. Support for cultural, athletic, and tourism programs to enable multicultural families to lay the groundwork for the social integration of the increasing number of immigrants.

10

11

국립민속박물관 봉산탈춤배우기

02

EXPANSION OF CULTURAL DONATION/CULTURAL SHARING
Promotion of cultural donation via programs for enterprises supporting the arts and shared growth through better partnerships. Expansion of cultural volunteer programs such as talent-sharing for the neglected, support for religious programs, and promotion of a liferespecting culture and hope sharing using religious counseling facilities. Cultural Enjoyment by Citizens
77.1% 76.5% 67.3% 71.4% 65.8% 62.4% 52.2% 51.5% 45.2% 47.1% 51.4% 41.9% 49.1% 38.9% 74.0%

03

PROMOTION OF CULTURAL AND ART EDUCATION TO ENSURE CITIZENS HAVE THE RIGHT TO ENJOY CULTURE AND IMPROVE THEIR CREATIVITY
Creation of favorable conditions for all citizens to receive systematic cultural and art education and fair learning opportunities. Appointment of dedicated art instructors in Korean classical music, drama, film, dance, animation/ cartoons, handicrafts, design, and pictures to elementary/middle/high schools to improve the creativity and character of students. Support for local social/cultural/ artistic activities such as special interest group activities, festivals, and concerts as well as facilities and organizations for socially neglected sectors such as senior citizens and the disabled, in order to promote social/cultural/ art education.

67.2%

2010

2008

2006

2003

Attending art events Use of cultural facilities Visiting cultural and historic sites Participating in local festivals Source 2010 Cultural Enjoyment Survey (Survey interval: 3 years until 2006 and 2 years thereafter)

12

13

북촌마을 한바퀴

Yonhap News Agency :Cloud Band

04

CULTIVATION OF CULTURAL TALENTS TO LEAD THE CULTURE OF THE NEXT GENERATION
Development of the next generation of young artists by discovering and cultivating gifted youngsters through learning centers for the artistically gifted and young talent camps and by promoting the mentoring system under renowned artists. Development of cultural professionals such as culture and art producers and managers, translators, culture and art overseas marketing professionals, cultural and art education planners, and local cultural professionals. Development of global talents in traditional art by operating a traditional art overseas residence program to support collaboration with foreign artists and mutual interchange, cultivation of talented Korean classical music composers, and support for the creative activities of new artists.

05

DEVELOPMENT OF VARIOUS PROJECTS AND INFRASTRUCTURE TO CONTINUE AND ADVANCE KOREAN CULTURE
Creation of unique cultural spaces by creatively utilizing modern industrial properties and idle facilities; building cultural towns, districts, or streets in each region; promoting traditional markets through culture; and expanding public design and special cultural projects. Development of a multi-window system for the proliferation of culture in everyday life - such as national expansion of Korean classical music broadcasting, production of mobile broadcasts, and operation of the National Digital Library. Expansion of cultural spaces and services such as public libraries, museums, literature halls, mini libraries and local cultural centers; and establishment of and support for citizens’ cultural clubs with the voluntary participation of citizens.

국립디지털도서관

14

15

국립디지털도서관 열람실

DEVELOPMENT OF CULTURAL CONTENT INDUSTRY AS NEXT-GENERATION GROWTH ENGINE

01

ESTABLISHMENT OF INDUSTRIAL BASIS TO CULTIVATE GLOBAL MEDIA PRODUCTS
Promotion of the Cultural Content industry through cooperation among government agencies by operating the Cultual Content Industry Promotion Committee in the Office of the Prime Minister; and establishment of a stable financial environment by creating a fund for the production of global media products and operating a production media value assessment system. Development of creative professionals through planning and marketing, project-linked training programs, and exchanging students with renowned educational institutes in other countries; and support for technology development in all cultural areas such as virtual reality, computer graphics, games, copyright protection technology (DRM), and u-learning.

16

17

Samsung Electronics

Establishment of the basis to create a new future for the media industry by strengthening the digital newspaper industry, improving the transparency and reliability of the newspaper market, and running a campaign to promote the reading of digital newspapers in a bid to help the printing/media industry cope with rapid environmental changes such as the diversification of new digital media.

DEVELOPMENT OF CULTURAL CONTENT INDUSTRY AS NEXT-GENERATION GROWTH ENGINE

01

ESTABLISHMENT OF INDUSTRIAL BASIS TO CULTIVATE GLOBAL MEDIA PRODUCTS
Promotion of the Cultural Content industry through cooperation among government agencies by operating the Cultual Content Industry Promotion Committee in the Office of the Prime Minister; and establishment of a stable financial environment by creating a fund for the production of global media products and operating a production media value assessment system. Development of creative professionals through planning and marketing, project-linked training programs, and exchanging students with renowned educational institutes in other countries; and support for technology development in all cultural areas such as virtual reality, computer graphics, games, copyright protection technology (DRM), and u-learning. Establishment of the basis to create a new future for the media industry by strengthening the digital newspaper industry, improving the transparency and reliability of the newspaper market, and running a campaign to promote the reading of digital newspapers in a bid to help the printing/media industry cope with rapid environmental changes such as the diversification of new digital media.

16

17

People play a videogame at SK Telecom’s T.um

02

CULTIVATION OF KEY NEXTGENERATION MEDIA TO HELP ADVANCE THE CULTURAL CONTENT INDUSTRY

Development of next-generation convergence media by building the 3D production infrastructure at the DMC in Sangam-dong, supporting the shared growth committee for cooperation between large and small companies, and supporting the production of SNS content for smart TVs. Expansion of the creative infrastructure for key media and support for the media business to penetrate global markets in film, games, music, animation, cartoons, broadcasting, and publishing; and support for the continuing expansion of Hallyu (Korean wave) by expanding cooperation among the Asian media industries and promoting bidirectional cultural exchange.

Cultural Content Industry Revenue, and Proportion of GDP
Proportion of GDP

6.6%

6.9%

6.6%

6.4%

6.5%
6,900

6.2%
7,254

6,601

6,441

6,277

2005

Total Revenue

Source 2005~2009 (2010 Media Industry Statistics, Ministry of Culture, Sports and Tourism (MCST)/Korea Creative Content Agency (KOCCA)), 2010 (Q4 2010 and Annual Media Industry Trend Analysis Report, MCST/KOCCA), GDP (Economic Statistical System: Nominal GDP, Bank of Korea)

5,726

2006

2007

2008

2009

2010

(Unit: KRW 10 billion, %)

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19

03

DEVELOPMENT OF A SOUND COPYRIGHT DISTRIBUTION STRUCTURE AND AN ENVIRONMENT CONDUCIVE TO THE USE OF CONTENTS
Creation of a media industry powerhouse based on an advanced copyright culture by establishing the appropriate legislation, FTA trade cooperation on the culture and protection of overseas copyrights, and education on and promotion of copyright. Establishment of a fair and userfriendly media environment by promoting a digital copyright clearing house, improving the copyright consignment management system, supporting copyright protection technology R&D, and supporting the creation of joint works. Development of the 24x365 copyright system by strengthening enforcement of laws and regulations against illegal copying by the copyright special police, upgrading illegal work evidence collection systems such as ICOP, and promoting home-based online monitoring.

(2010/unit: USD million, %)

Global Market Share of Korean Cultural Content Industries
Film 1.541(1.8%) Publication 7,210(1.6) Music 361(1.5%) 86,222 23,440

* PWC tabulated the domestic (consumption) markets of films, music, TV, radio, outdoor advertising, Internet advertising, Internet access, newspapers, magazines, books, and B2B publications. It shows some discrepancies from the national media industry statistics. Source PWC (2011), 「Global Entertainment & Media Outlook: 2011-2015」

459,014

Korean Cultural Content Industries

203,083 Broadcasting 2,905(1.4%)

269,927

Internet Access 13,224(4.9%)

Comparison of Exports of the Cultural Content Industry and Other Major Industries (2010)
(unit: USD 100 million, %) Semiconductor

(11%

Automobile

)

5 15

31
All Industries 4,664 (100%)

8 (6

.8%

)
ICT Steel Home Appliance Cultural Content industry

3 7 6 (8

.1%)

37 6( 8.1%) 13 6 31 (2 .9 % (0 . ) 6% )

Source Import/Export Trends (December 2010), Korea Customs Service

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DEVELOPMENT OF THE TOURISM INDUSTRY AS A NEW GROWTH ENGINE

01

DEVELOPMENT OF VARIOUS TOURISM RESOURCES TO FOSTER THE TOURISM INDUSTRY
Development of Korea’s historic and cultural properties - such as the 1,000th anniversary of taekwondo, the Tripitaka Koreana, Slow City, 33 temples of the Buddhist Goddess, and temple stay programs - into tourism resources Development of various tourism businesses by establishing the conditions required to develop Korea’s food culture into a global tourism resource, developing regional food tourism courses, and developing tourism packages that include tour courses of globally popular drama sets and locations.

Establishment of the conditions required for creative competition in the commercial sector by developing outstanding travel products, supporting exemplary travel agencies, and promoting a fair travel campaign to establish the climate for sound and healthy travel in the tourism industry.
Jeju Volcanic Island and Lava Tubes
22 23

02

CULTIVATION OF THE TOURISM INDUSTRY AS THE DRIVING FORCE FOR NEW ECONOMIC GROWTH
Upgrading of taxation and regulatory legislation to establish a new industrial environment led by the commercial sector, strengthening marketing campaigns to attract domestic and foreign investment in the tourism industry, and holding tourism investment exhibitions to establish a globally competitive system. Full support for attracting Meeting, Incentive, Convention and Exhibition(MICE) to Korea and operating a government-wide support committee, improvement of the conditions required to foster marine tourism, such as cruises and yachting; and fostering of secondary/tertiary industrial tourism. Organization of a grassroots Local Tourism Business committee (LTB) and a Korea Leading Festival Consulting Group in an effort to apply the autonomy and creativity of the private sector to the promotion of local tourism. Support for leading local tourism projects such as the production and distribution of local gift products.

03

DEVELOPMENT OF TOURISM INFRASTRUCTURE AND SPECIALIZED TOURIST ATTRACTIONS UTILIZING LOCAL RESOURCES
Development of tourism infrastructure by laying the basis to support reasonably priced lodging facilities like Good Stay and developing government-wide standards for safe travel, i.e., by publishing Korea Travel Safety Guidelines. Establishment of a futuristic tourism leisure environment by developing tourism leisure cities currently under construction as the center of the regional tourism system, and developing scenery management and intelligent service systems for tourism leisure cities. Development of and support for local specialized tourism resources by developing lodging and experience packages using old houses, main family houses, Confucian temples, and closed schools, supporting the repair of traditional accommodations, expanding regional tourism resources such as the southern shore tourism belt, and supporting rural area tourism resource development projects.

Annual Tourism Trends
(unit: 1,000 people)

2003 2004 2005 2006 2007 2008 2009 2010

4,754 5,818 6,023 6,155 6,448 6,891

7,086 8,825 10,080 11,610 13,325 11,996 9,494 8,798 12,488 Koreans Leaving 7,818

Foreigners Entering

Source Tourism Knowledge Information System (Korea Culture and Tourism Institute), 2010 figures to be estimated.

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25

안동국제탈춤페스티벌 2011

STRENGTHENING OF THE INTERNATIONAL COMPETITIVENESS OF SPORTS

01

IMPROVEMENT OF THE CONDITIONS REQUIRED FOR CITIZENS TO PARTICIPATE IN SPORTING ACTIVITIES
Support for the establishment of local sports clubs by developing and distributing sports club models and holding events to promote exchanges. Introduction of the Citizen Fitness Certification system to regularly evaluate and certify the fitness of citizens, promotion of overseas training and internship programs of college students majoring in physical education, and expansion of the appointment of life physical education instructors to improve citizens’ fitness and actively utilize physical education professionals.

Improvement of the athlete registration process to expand the number of registered athletes, and expansion of support for emerging and potential athletes. Participation in Citizen Life Physical Education
44.1 37.6 34.7 27.2 33.4 34.2 38.8 39.8

(surveyed every 3 years before 2006 and every 2 years after 2006) 41.5

1989 1991 1994 1997 2000 2003 2006 2008 2010
* Participating 2~3 times a week for longer than 30 minutes 26 27

A man practices his take-off for a day of paragliding on the grasses of the Han River Park.

STRENGTHENING OF THE INTERNATIONAL COMPETITIVENESS OF SPORTS
Participation in Citizen Life Physical Education
(surveyed every 3 years before 2006 and every 2 years after 2006) 44.1 37.6 34.7 27.2 33.4 34.2 38.8 39.8 41.5

01

IMPROVEMENT OF THE CONDITIONS REQUIRED FOR CITIZENS TO PARTICIPATE IN SPORTING ACTIVITIES
Support for the establishment of local sports clubs by developing and distributing sports club models and holding events to promote exchanges. Introduction of the Citizen Fitness Certification system to regularly evaluate and certify the fitness of citizens, promotion of overseas training and internship programs of college students majoring in physical education, and expansion of the appointment of life physical education instructors to improve citizens’ fitness and actively utilize physical education professionals. Improvement of the athlete registration process to expand the number of registered athletes, and expansion of support for emerging and potential athletes.

1989 1991 1994 1997 2000 2003 2006 2008 2010
* Participating 2~3 times a week for longer than 30 minutes

26

27

02

ESTABLISHMENT OF PHYSICAL EDUCATION-FRIENDLY SCHOOL ENVIRONMENT
Expansion of schools’ physical education facilities, including multipurpose school gyms, school grounds, and life physical education facilities, for use by both students and local residents. Appointment of sports instructors at elementary schools nationwide so as to diversify the range of physical education opportunities for students -- by improving physical education classes and promoting school community sports programs, and by supporting the sporting activities of students from low-income families by providing sports vouchers. Status of School Gyms
Grass Fields Urethane (elastic) Facilities Sprinkler Golf Course Locker Room Gymnasium Auditorium Pool Health Facilities Glow-in-the-dark Lighting Dark Room 1.2% 6.1% 1.2% 16.3% 21.7% 34.8% 75.3% 15.2% 22.9% 14.0% 7.9%

Annual Public Gym Expansion Rate
3.13 2.38 2.54 2.88

1.92 1.32

2.16

2004 2005 2006 2007 2008 2009 2010 Public Gym Space per Citizen

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29

전국소년체육대회

03

EMBODIMENT OF KOREA AS A GLOBAL SPORTING POWERHOUSE
Support for the successful hosting of the 2014 Asian Games in Incheon and the 2018 Olympic and Paralympic Winter Games in Pyeongchang, utilizing the experience of successfully hosting the 1988 Olympics in Seoul and the 2002 FIFA World Cup. Development of international sports professionals equipped with good practical skills and an international sensibility, and support for their international activities in order to strengthen the nation’s international capability in the sports sector. Globalization of taekwondo by promoting its adoption as an official physical education program in other countries; establishment of a system for appointing taekwondo demonstration groups, support for the provision of taekwondo equipment to developing countries, training/ education, and appointment of masters and taekwondo volunteers.

04

STRENGTHENING THE COMPETITIVENESS OF KOREA’S SPORTING INDUSTRY
Establishment of the basis for supporting citizens athletic clubs by local municipalities, and promotion of international professional leagues involving Asian countries such as Korea, China, and Japan. Improvement of added value of sporting goods by selecting competitive sporting goods and supporting international marketing and certification, and fostering them as global leading brands. Development of and support for sports industry professionals by training professionals who are internationally competitive and have local specific human resources, and strengthening the job capability of sports industry professionals. Sports Industry as a Share of GDP
2005 2006 2007 2008 2009 2010
19.65 trillion(2.24%) 22.36 trillion(2.44%) 23.26 trillion(2.58%) 26.36 trillion(2.57%) 33.44 trillion(3.18%)
estimate

34.51 trillion(3.14%)

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31

PROMOTING KOREAN CULTURE AS A BRAND

01

ENHANCING AND EXPANDING THE OVERSEAS PROMOTION INFRASTRUCTURE
Expanding Korea Culture Centers in step with the expanding popularity of Hangeul and taekwondo, and providing a complex where people can experience Korean culture. Providing accurate information about Korea through various media such as SNS to enhance understanding, and developing and distributing promotional content targeting overseas viewers. Pushing the Hangeul education brand Sejonghakdang to meet Hangeul needs overseas, providing educational curriculum.

Sejonghakdang Management
2007 2008 2009 2010 2011, Aug 4,738 No. of students 3,411 7,765 4,080 3,971

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02

MORE CULTURAL EXCHANGE AND INTERNATIONAL COOPERATION PROJECTS FOR WORLD CULTURE
Support for developing countries in culture, tourism, and sports with a two-way exchange to enhance Korea’s national status. Emergence as a hub of Eastern and Western civilization by substantializing cultural partnership programs, by pursuing greater involvement in cooperative works such as supporting UNESCO’s developing country projects, and by building a cultural cooperation network for the Asian region. Construction of more overseas Korea Centers, expansion of Sejonghakdang in close relationships with local communities, development of dictionaries for foreign students in Mongolian, Vietnamese, and so on. Establishment of a website in preparation for the coming multicultural society and construction of a cultural base that reaches out to the world.

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35

동경문화원

Organization and Functions

HISTORY
The Ministry of Culture, Sports and Tourism was initially launched in its early form on November 4th, 1948 by the National Government Organization Act as the Bureau of Public Information, Cultural Affairs Bureau under the Education Department, and the Tourism Contribution Bureau under the jurisdiction of the Ministry of Transportation, as founded on October 2, 1961. The communications and cultural art divisions were merged, and with that the Ministry of Culture and Public Information was born on July 24, 1968. This measure was reversed on January 3, 1990 as the information division was separated, whereupon the Ministry of Culture was born. Following the revision of the National Government Organization Act on March 6, 1993, the Ministry of Culture and the Ministry of Youth and Sports were merged into the Ministry of Culture and Sports. The Ministry took over the Tourist Bureau from the Ministry of Transportation, and when the people’s government was launched on February 28, 1998, it was reorganized as the Ministry of Culture and Tourism, thereby becoming the core administrative body in charge of culture and tourism-related policies. Further revision was adopted on February 2008, merging the digital content responsibilities once under the management of the Ministry of Information and Communication, and the Government Information Agency’s promotional activities became part of the newly-formed Ministry of Culture, Sports and Tourism.

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A bronze statue of Sejong the Great, who invented the Korean alphabet, Hangeul, graces downtown Seoul’s Gwanghwamun Plaza.

Organization and Functions

ORGANIZATION OF THE MINISTRY OF CULTURE, SPORTS AND TOURISM
Minister Policy Advisor Spokesperson Inspector General Puvlic Relations officer Audlt & Inspection officer The 2nd vice Minister Religious Affairs Office Sports Bureau Relligious Affair General The 1st Religious Affairs Officer The 2nd Religious Affairs Offcer Sports Policy Division Sport Promotion Division International Sport Division The 1st Vice Minister Planning & Coordination Office Policy Planning General Personnel Affairs Division Operational Assistance Division Planning & Administrative Management Officer Finance Affairs Officer Regulation Reform & Legal Affairs Officer Information Technology &Statistics Officer Emergency Planning General PR Suppotr Bureau Media Policy Bureau Persons with Disabilities Culture & Sports Division Media Policy Division Broadcasting & Advertising Division Publication & Printing Industry Division PR Policy Division Major Govermment Projects PR Division Analysis Division

Cultural Content Industry Office

Content Policy Generalw

Cultural Industry Policy Division Film & Video Content Industry Division Game Content Industry Division Digital Content Industry Division Promotional Group for Asian Hub City of Culture

PR Content Planning Office

Policy Advertisement Division PR Content Division Policy News Portal Division Online PR Cooperation Division Culture City Policy Division Culture City Development Division Culture Complex Planning Division Culture Complex Facility Division Cooperation Team for Operation of Culture Complex

Copyright Policy Eeneral

Copyright Policy Division Copyright Industry Division Copyright Protection Division

Culture & Arts Bureau

Culture Policy Eeneral

Culture &Leisure Policy Division Korean Language Policy Division Rerforming Arts & Traditional Arts Division Culture & National Culture Division

Arts Policy Eenearal

Arts Policy Division performing Arts & Traditional Arts Division Desingn & Spatial Culture Division Tourism Policy Division Tourism Promotion Division International Tourism Division

Tourism Industry Bureau

Tourism and Leisure Planning General

Green Tourism Division Tourism & Leisure City Division Saemangeum Development Team Library Policy Division Library Promotion Team Planning Division Construction Division Department of Exhibition & Collections

Planning Group for Library and Information Policy Office for the Establishment of the National Museum of Korea Contemporary History

38

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Organization and Functions

FUNCTIONS OF MAJOR BUREAUS
PLANNING AND COORDINATION OFFICE
Establishing or modifying mid-to-long-term policies, managing budgets and distributing funds, emergency plans, and related tasks.

CULTURAL CONTENT INDUSTRY OFFICE

Dealing with movies, animation, music, videos, games, multimedia contents, characters, comics, digital contents; expanding the basic infrastructure for those categories, training professionals, developing high-value cultural goods extending support to Korean cultural projects overseas, and other activities that elevate national competitiveness.

TOURISM INDUSTRY OFFICE

CULTURE & ARTS BUREAU

Setting the directions for culture and leisure policies, coming up with ways to include lower classes in cultural activities, disseminating Hangeul and traditional culture, spreading Korean culture around the world, expanding cultural exchanges between countries, supporting cultural and artistic activities, establishing stimulation policies for arts and culture for the benefit of the people, supporting creative activities, forming a human-based cultural space, and other projects.

Setting tourism policy directions, providing more opportunities for the lower classes to travel within Korea, expanding the tourism infrastructure for attractions, developing ecological and green tourist resources, improving citizen welfare by attracting more overseas tourists, and other projects.

PLANNING GROUP FOR LIBRARY AND INFORMATION POLICY

Establishing the direction for library-related policies so as to improve cultural welfare and the general public’s information compatibility in the 21st-century knowledge information society, modifying and improving the related policies, developing and supporting local libraries, and other projects.

40

41

OFFICE FOR THE ESTABLISHMENT OF THE NATIONAL MUSEUM OF KOREAN CONTEMPORARY HISTORY

MEDIA POLICY BUREAU

In charge of building,and drawing up the basic plans for exhibitions, and related tasks.

Establishing a development plan to boost the culture and media industry regarding publications, broadcast shows, and advertisements and conduct research on improving the distribution of cultural media, training professionals in the cultural media field, expanding the support base, and reestablishing related laws and policies.

SPORTS BUREAU

Establishing mid-to-long-term policies to stimulate citizens’ sports-related activities (and the execution of such policies), boosting daily, professional, and international sports, maintaining and running the citizen sports stimulation fund, developing the sports industry, supporting sports among the disabled, and more.

PR SUPPORT BUREAU

General support for local and overseas promotion, covering government events and reports, and organizing government announcement briefings.

PROMOTIONAL GROUP FOR THE ASIAN HUB CITY OF CULTURE
Enacting policies and plans to establish cultural cities, building and maintaining cultural facilities that are vital to cultural cities, promoting the cities and seeking international cooperation, running founding boards, and more.

RELIGIOUS AFFAIRS OFFICE

In charge of all religion affiliated administration, contributing to inter-religious harmony through communication and cooperation.

Organization and Functions

EXTENSION AGENCIES
THE NATIONAL ACADEMY OF ARTS, THE REPUBLIC OF KOREA THE NATIONAL INSTITUTE OF THE KOREAN LANGUAGE

(http://www.naa.go.kr) Opened in 1954 to advise and propose art developmentrelated policies, support Art Institute members in their creative endeavors, and artistic exchanges and events in Korea and overseas.

KOREA NATIONAL UNIVERSITY OF ARTS

(http://www.museum.go.kr) Ever since the school opened its doors in 1992, it has been dedicated to training arts specialists who can contribute to the future of the world community with well-organized practice schedules and educational programs. It is in charge of the music center, theatrics center, video center, dance center, arts center, and traditional arts center.

(http://www.korean.go.kr) The institute was first opened in 1991 to pursue the development of the Korean Language and to research ways to improve language use in daily life. To that end, it studies and researches materials needed for establishing language policies. It is also in charge of standards for spoken and written Korean, publishing Korean dictionaries to standardize the language, and disseminate the refined use of the spoken language. It is dedicated to saving Hangeul’s heritage in an organized manner in order to establish a foothold for further development, and to spread it abroad to enhance Korea’s international status.

(http://www.museum.go.kr) Founded in 1945, the school is dedicated to training professionals in research and investigation to secure the future of our museums. It also collects cultural relics for research and exhibition purposes. In addition, it is responsible for storing and maintaining state-owned buried and excavated relics, providing education on and promoting Korea’s cultural heritage,Korea’s culturalexchangesand and arranging heritage, with arranging exchanges with overseas museums or related organizations. There are overseas museums care. eleven National Museums under the facility’sor related organizations. There are eleven 44 45 National Museums under the facility’s care.

NATIONAL MUSEUM OF KOREA

THE NATIONAL LIBRARY OF KOREA

(http://www.nl.go.kr) Built in 1945, the library is responsible for collecting, organizing, and storing national documents, standardization, running an information service for the public, supporting public and small libraries, digitizing libraries by establishing and maintaining a national library intranet, conducting cultural exchanges with overseas libraries; and other such tasks.

KOREAN CULTURE AND INFORMATION SERVICE

(http://www.kocis.go.kr) Founded in 1971, the facility is responsible for the general planning of overseas culture promotion; supporting overseas cultural centers and cultural promotion centers, organizing events designed to introduce Korea, inviting foreign VIPs to Korea, making materials to promote Korea abroad, providing support for Korea-related articles in the overseas press, and other forms of support for foreign journalists wishing wto visit Korea.

THE NATIONAL FOLK MUSEUM OF KOREA

(http://www.nfm.go.kr) Established in 1946, the museum is dedicated to researching traditional daily life, crafts, seasonal customs, religions, varieties of ceremonies, and traditional practices and policies, and conducting comparative research with other cultures. It is also responsible for preserving and distributing traditions, and purchasing, collecting, and maintaining folklore. It is the museum’s job to transform cultural relics into cultural products, engage in exchanges with overseas museums, and run educational programs. National Gugak Center both opened in 2004.

NATIONAL MUSEUM OF CONTEMPORARY ART, KOREA

THE NATIONAL THEATRE OF KOREA

(http://www.ntok.go.kr) First established in 1950, its main purpose is to promote traditional arts and staged performances. Such exclusive organizations as the National Changguk Company of Korea, the National Dance Company of Korea, and the National Orchestra of Korea are dedicated to reinterpreting Korea’s traditional arts in a contemporary format and introducing them to the wider world.

(http://www.moca.go.kr) Since 1969 the museum has been in charge of collecting artwork, and maintenance, research, and exhibition thereof. Improving the public’s perception of art culture, improving art culture through international exchange, and training art-related professionals are also elements of the museum’s duties.

(http: www.gugak.go.kr) Since 1950, the National Gugak Center has been maintaining and handing down traditional dance, music, and song through research and education, traditionaland education, traditional performances, and overseas performances, and overseas exchanges. It is also in charge of the National Center for exchanges. It is also in charge of Korean Folk Performing Arts. The Jindo National Gugak the National Center both opened Center and the Busan National Gugak Center for Korean Folk Performing Arts. The Jindo in 2004. National Gugak Center and the Busan National Gugak Center 46 47 both opened in 2004.

THE NATIONAL GUGAK CENTER

(http://www.ktv.go.kr) The facility was first launched as the movie division of the National Promotion Bureau in 1948, and began KTV, its own cable broadcasting station, in 1995. At that time, it was the only media outlet run by the Korean government. Its schedule consists of cultural art programs, public information broadcasts, and government policy broadcasts. Such programs were government policy broadcasts. broadcast through cable, Such programs and the Internet. satellite, IPTV, were broadcast The facility is also responsible for cable, satellite, IPTV, and through producing Daehan News and other government-related videos,facility is also the Internet. The archiving, and providing support for other public facilities requiring help responsible for producing Daehan with video promotion. News and other governmentrelated videos, archiving, and providing support for other public facilities requiring help with video promotion.

THE GOVERNMENT BROADCASTING SERVICE

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