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CURRICULUM VITAE OF

AVELINO L. ZAPANTA
(As of 17 February 2006)

Name AVELINO L. ZAPANTA


Home Address/Office 107 L. Wood Street
Taytay, Rizal 1920
Mobile Telephone +63 917 832 0711
Telephone & Fax (632) 658 6933
E-Mail zap71142@pldtdsl.net

Academic Background:
♦ Ateneo de Manila University, Graduate School of Business, Makati, Metro Manila,
1988-90, Master of Business Administration
♦ University of the Philippines Manila, College of Arts & Sciences, Manila, Metro
Manila 1961-66; 1970-72; Bachelor of Arts in Political Science, Entrance & College
Scholar, Working Student
♦ Maryvale Senior High School, Cheektowaga, Buffalo, New York, 1960-61, Honor
Group; exchange student under the auspices of the American Field Service
International Scholarships
♦ Rizal High School, Pasig, Metro Manila, 1956-60, Honor Group, Most Serviceable
Student Faculty Awardee
♦ Taytay Elementary School, Taytay, Rizal, 1950-56, Valedictorian

Current work and engagements


♦ Sole proprietor of ALZ Publishing engaged in publishing
o Published self-authored book 100 Years of Philippine Aviation, 1909-2009: A
Focus on Airline Management in April 2005
o Published Evolutions 2004, a coffee table book featuring the local municipalities
and cities, industries, tourist destinations, people and culture and arts of the
Province of Rizal
o Published Manila East Watch, a weekly local newspaper in the province of Rizal
during the period August 2001 to August 2004
o Forthcoming book in 2006: History of Philippine Aviation from a Global
Perspective: Volume I: From Dawn of Civilization to World War II
♦ Conducts public lectures on Airline Management in major Philippine cities and
schools including: Century Park Hotel, Manila, May 2005; Waterfront Hotel Cebu,
Cebu City, August 2005; Philippine State College of Aeronautics, Pasay City,
September 2005; Casino Filipino Hotel, Bacolod City, November 2005; PATTS
College of Aeronautics, Paranaque City, November 2005
♦ Teaches Airline Management at the Graduate School of Business of De La Salle
University starting September 2005-todate
♦ Teaches Airline Management at the Philippine State College of Aeronautics
(PHILSCA), starting November 2005-todate; Member of the Board of Trustees of
PHILSCA representing the private sector

Current and past work experience with Philippine Airlines:


♦ Aug 2004 - Todate – Consultant, Philippine Airlines
♦ 19 April 1999 – 26 Aug 2004, President & Chief Operating Officer, Member of the
Board of Directors, Executive Committee, Risk Management Committee, Public
Relations Committee, Compensation Committee and Human Resource Committee
♦ 1993 - 1999, Senior Vice President – Sales & Services
♦ 1992 - 1993, Senior Vice President – Marketing & Sales
♦ 1991 - 1992, Vice President – Sales (Domestic & International)
♦ 1990 - 1991, Officer-in-Charge, Marketing & Sales (concurrent VP-Sales Phils)
♦ 1987 - 1991, Vice President – Sales & Services, Philippines
♦ 1982 - 1987, AVP – International Cargo, Sales & Services, International
♦ 1981 - 1982, Acting Director – Reservations Control Center
♦ 1980 - 1981, Director – Manila Station Domestic, Marketing & Sales, Philippines
♦ 1978 - 1980, Director – Metro Manila Sales, Marketing & Sales, Philippines
♦ 1978 - 1978, CPARS Coordinator – Marketing & Sales, Philippines
♦ 1974 - 1978, Assistant Area Sales Manager – Cebu/Visayas
♦ 1973 - 1974, Staff Manager – Standards & Coordination Division
♦ 1970 - 1973, Tariffs & Schedules Analyst – Market Planning
♦ 1969 - 1970, Staff Assistant to the Regional VP – Philippines
♦ 1968 - 1969, Station Agent – Mactan Station, Marketing & Sales, Philippines
♦ 1967 - 1968, Counter/Ramp Representative – Mactan Station
♦ 1967 - 1967, Freight Clerk – Mactan Station
♦ 1966 - 1967, M& S Trainee – Mactan Station

Work experience with Abacus Distribution System, Philippines


(A subsidiary of Philippine Airlines):

♦ 1993 - 1994, Member of Board of Advisers


♦ 1992 - 1993, Board Treasurer
♦ 1990 - 1992, Vice-Chairman of the Board

Work experience with Philippine Airlines Foundation, Inc.


♦ 1999 – 2004, Member of the Board of Trustees

Work experience with Pacific East Asia Cargo Airlines


♦ 17 March 1999 – 17 April 1999, President & Chief Executive Officer
♦ 16 February 1999 – 16 March 1999, Technical Adviser of Filchart Airways, Inc.,
majority shareholder of Pacific East Asia Cargo Airlines; prepared the 1999-2004
Business Plan of the airline

Other work experiences


♦ 1964 - 1966, Branch Manager, J.L. Zapanta Construction, responsible for lumber
sales and sash manufacturing in Taytay
♦ 1961 - 1964, Asst. Overseas Representative, American Field Service International
Scholarships (AFS) responsible for recruiting Filipino exchange students to the USA
and Filipino families and schools to host American AFS cultural exchange students
Associations
♦ SKAL International Manila, President April 2001-todate; Member, effective 09
November 1999; Member of the Board, SKAL National Committee of the Philippines
2001 todate, and Vice President 2002-2003; International Counselor for the National
Committee of SKAL in the Philippines 2003-todate
♦ Management Association of the Philippines (MAP), Member since 09 August 2002-
todate; Member of the Membership Committee, August 2002 todate; Member of the
National Issues Committee, January 2006 todate
♦ Lions Club International District 301-D2 Region Chairman, Region IX, LY1992-93;
President, Taytay "Pag-ibig" Lions Club, LY 1991-92; PRO, LY1992-93; Auditor,
LY1993-94; Founder/Organizer, Taytay “Pag-ibig” Lioness Club and Taytay
"Kabalikat" Lions Club; Member of Taytay “Pag-ibig” Lions Club 1990-todate
♦ American Field Service (AFS) Foundation, Incorporator, effective 1996; Board
Member 1999-2002; member of AFS Returnee Organization 1961 todate
♦ Taytay Elementary School Alumni Association, Inc., among the incorporators;
President, 2003-todate; Board Member, 1989-2003; Chairman, Ways & Means
Committee, 1992-2003
♦ University of the Philipppines Manila College of Arts & Sciences Alumni Association,
Inc. (UPMCASAA) Board Adviser 2002-todate, Member 1972-todate
♦ Rizal High School Alumni Association, Lifetime Member, Board Member, 1987-89;
President Class 1960 – 2003-todate
♦ Ateneo Graduate School of Business Alumni Association, Member, 1990-todate
♦ American Field Service Int'l Scholarships, Lifetime Member, 1960-todate
♦ National Honor Society of America, Lifetime Member, 1961-todate

Special Trainings:
♦ Marketing Course, Asian Institute of Management (AIM), Makati, Metro Manila,
December 1983 - January 1984
♦ USAS Reservations Appreciation Course, UNIVAC, Cathay Pacific Airways, Hong
Kong, 11-13 February 1982
♦ Airline Computer System (ALCS/DOS VSE) Seminar, IBM International, Tara
Hotel, London, 01-03 December 1981
♦ Kepner-Tregoe's Problem, Potential Problem and Decision Analysis, Kepner-Tregoe
and PAL Development Center, Manila Hotel, April 1981
♦ International Passenger Tariffs & Ticketing Course, PAL Development Center, Pasay
City, 09 March-03 April 1981
♦ Management-by-Objective (MBO) Seminar, PAL Development Center, Pasay City,
13-17 November 1978
♦ Compact Programmed Airlines Reservations System (CPARS) Training, Boeing
Computer Services for Philippine Airlines, Hong Kong, 20 March – 02 April 1978
♦ Air Transport Course (ATC), Orient Airlines Association (now Association of Asia
Pacific Airlines with Asian Institute of Management, Makati, September 1974
♦ 23rd Marketing & Sales Training Course, PAL, Manila, Feb-Mar 1966

Honors, Awards, Commendations, Appreciations:


♦ Lifetime Achievement Award for “having stood out as man for all seasons and a model
of professional excellence in his long outstanding career of great challenges and
changing industry perspective; for serving as source of inspiration and a beacon
towards new heights of human achievement”, Global Cargo Carriers, Inc., Westin
Philippine Plaza Hotel, 25 November 2005
♦ Lifetime Achievement AwardSpecial Citation Award for exemplary contribution to the
betterment and growth of the aircargo industry, Global Cargo Carriers, Inc., Westin
Philippine Plaza Hotel, 18 November 2004
♦ SKAL Airline Personality of the Year Award, SKAL International Makati, at the
Makati Shangri-la Hotel, 27 October 2004
♦ Outstanding Alumnus for 2002 from University of the Philippines Manila Alumni
Association, on 17 June 2002
♦ Appreciation for the successful hosting of the 31st SKAL Asian Area Assembly, SKAL
Manila International, Westin Philippine Plaza Hotel, 24-26 May 2002
♦ Golden Father Awardee, 20th Alay Kay Ama Celebration, Golden Mother & Father
Foundation, Inc., on 18 June 2000
♦ Outstanding Rizal High School Alumnus for 1999, from the Rizal High School Alumni
Association, Inc. on 05 December, 1999
♦ Commendation and appreciation from the provincial government, Province of Rizal,
for having been elevated as President & Chief Operating Officer of Philippine
Airlines, for being a model to the young people, for being a civic leader and a
philantrophist, on 21 June 1999
♦ A Commitment to Excellence (ACE) Award from Philippine Airlines, for revenue
generation (TPC2) and dedication (TPC4), Manila Hotel, 13 March 1985

Major Achievements as President & COO of Philippine Airlines:


♦ Instituted a regular communication medium between management and the work force
to achieve industrial peace that allowed all PAL functional areas to operate in peace
and harmony making possible the achievements of goals, objectives, traffic and
revenue targets

♦ Led PAL recovery from temporary closure in September 1998 after years of
consecutive losses (1990-1998); Achieved positive cumulative operating and net
incomes during 5.5 years stint in the presidency (1999-2004) despite the impact of 911
and SARS

♦ Expanded with viable results the operations of Philippine Airlines during his
incumbency as President & COO when other airlines were downsizing or closing; new
destinations such as Sydney, Melbourne, Jakarta, Shanghai, Busan, Kuala Lumpur,
Okinawa, Honolulu, Guam, Vancouver, Las Vegas, Tagbilaran, Laoag were added to
the PAL network during the period requiring a growth of fleet from the original 24
required by the rehabilitation plan to 30 aircraft in 2004

♦ Installed new computer systems in the area of frequently flier program, online
ticketing and reservations, online and real-time air-to-ground communications,
cockpit and cabin crew scheduling, oracle financials; Earlier, as functional head of
passenger reservations and the later as cargo head led the installation of the first
online reservations systems in passenger and the first comprehensive cargo system in
1978 and 1982