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AVELINO L. ZAPANTA
(As of 17 February 2006)
Home Address/Office Mobile Telephone Telephone & Fax E-Mail
AVELINO L. ZAPANTA
107 L. Wood Street Taytay, Rizal 1920 +63 917 832 0711 (632) 658 6933 email@example.com
♦ Ateneo de Manila University, Graduate School of Business, Makati, Metro Manila, 1988-90, Master of Business Administration ♦ University of the Philippines Manila, College of Arts & Sciences, Manila, Metro Manila 1961-66; 1970-72; Bachelor of Arts in Political Science, Entrance & College Scholar, Working Student ♦ Maryvale Senior High School, Cheektowaga, Buffalo, New York, 1960-61, Honor Group; exchange student under the auspices of the American Field Service International Scholarships ♦ Rizal High School, Pasig, Metro Manila, 1956-60, Honor Group, Most Serviceable Student Faculty Awardee ♦ Taytay Elementary School, Taytay, Rizal, 1950-56, Valedictorian
Current work and engagements
♦ Sole proprietor of ALZ Publishing engaged in publishing o Published self-authored book 100 Years of Philippine Aviation, 1909-2009: A Focus on Airline Management in April 2005 o Published Evolutions 2004, a coffee table book featuring the local municipalities and cities, industries, tourist destinations, people and culture and arts of the Province of Rizal o Published Manila East Watch, a weekly local newspaper in the province of Rizal during the period August 2001 to August 2004 o Forthcoming book in 2006: History of Philippine Aviation from a Global Perspective: Volume I: From Dawn of Civilization to World War II ♦ Conducts public lectures on Airline Management in major Philippine cities and schools including: Century Park Hotel, Manila, May 2005; Waterfront Hotel Cebu, Cebu City, August 2005; Philippine State College of Aeronautics, Pasay City, September 2005; Casino Filipino Hotel, Bacolod City, November 2005; PATTS College of Aeronautics, Paranaque City, November 2005 ♦ Teaches Airline Management at the Graduate School of Business of De La Salle University starting September 2005-todate ♦ Teaches Airline Management at the Philippine State College of Aeronautics (PHILSCA), starting November 2005-todate; Member of the Board of Trustees of PHILSCA representing the private sector
Current and past work experience with Philippine Airlines:
♦ Aug 2004 - Todate – Consultant, Philippine Airlines ♦ 19 April 1999 – 26 Aug 2004, President & Chief Operating Officer, Member of the Board of Directors, Executive Committee, Risk Management Committee, Public Relations Committee, Compensation Committee and Human Resource Committee ♦ 1993 - 1999, Senior Vice President – Sales & Services ♦ 1992 - 1993, Senior Vice President – Marketing & Sales ♦ 1991 - 1992, Vice President – Sales (Domestic & International) ♦ 1990 - 1991, Officer-in-Charge, Marketing & Sales (concurrent VP-Sales Phils) ♦ 1987 - 1991, Vice President – Sales & Services, Philippines ♦ 1982 - 1987, AVP – International Cargo, Sales & Services, International ♦ 1981 - 1982, Acting Director – Reservations Control Center ♦ 1980 - 1981, Director – Manila Station Domestic, Marketing & Sales, Philippines ♦ 1978 - 1980, Director – Metro Manila Sales, Marketing & Sales, Philippines ♦ 1978 - 1978, CPARS Coordinator – Marketing & Sales, Philippines ♦ 1974 - 1978, Assistant Area Sales Manager – Cebu/Visayas ♦ 1973 - 1974, Staff Manager – Standards & Coordination Division ♦ 1970 - 1973, Tariffs & Schedules Analyst – Market Planning ♦ 1969 - 1970, Staff Assistant to the Regional VP – Philippines ♦ 1968 - 1969, Station Agent – Mactan Station, Marketing & Sales, Philippines ♦ 1967 - 1968, Counter/Ramp Representative – Mactan Station ♦ 1967 - 1967, Freight Clerk – Mactan Station ♦ 1966 - 1967, M& S Trainee – Mactan Station
Work experience with Abacus Distribution System, Philippines
(A subsidiary of Philippine Airlines): ♦ 1993 - 1994, Member of Board of Advisers ♦ 1992 - 1993, Board Treasurer ♦ 1990 - 1992, Vice-Chairman of the Board
Work experience with Philippine Airlines Foundation, Inc.
♦ 1999 – 2004, Member of the Board of Trustees
Work experience with Pacific East Asia Cargo Airlines
♦ 17 March 1999 – 17 April 1999, President & Chief Executive Officer ♦ 16 February 1999 – 16 March 1999, Technical Adviser of Filchart Airways, Inc., majority shareholder of Pacific East Asia Cargo Airlines; prepared the 1999-2004 Business Plan of the airline
Other work experiences
♦ 1964 - 1966, Branch Manager, J.L. Zapanta Construction, responsible for lumber sales and sash manufacturing in Taytay ♦ 1961 - 1964, Asst. Overseas Representative, American Field Service International Scholarships (AFS) responsible for recruiting Filipino exchange students to the USA and Filipino families and schools to host American AFS cultural exchange students
♦ SKAL International Manila, President April 2001-todate; Member, effective 09 November 1999; Member of the Board, SKAL National Committee of the Philippines 2001 todate, and Vice President 2002-2003; International Counselor for the National Committee of SKAL in the Philippines 2003-todate ♦ Management Association of the Philippines (MAP), Member since 09 August 2002todate; Member of the Membership Committee, August 2002 todate; Member of the National Issues Committee, January 2006 todate ♦ Lions Club International District 301-D2 Region Chairman, Region IX, LY1992-93; President, Taytay "Pag-ibig" Lions Club, LY 1991-92; PRO, LY1992-93; Auditor, LY1993-94; Founder/Organizer, Taytay “Pag-ibig” Lioness Club and Taytay "Kabalikat" Lions Club; Member of Taytay “Pag-ibig” Lions Club 1990-todate ♦ American Field Service (AFS) Foundation, Incorporator, effective 1996; Board Member 1999-2002; member of AFS Returnee Organization 1961 todate ♦ Taytay Elementary School Alumni Association, Inc., among the incorporators; President, 2003-todate; Board Member, 1989-2003; Chairman, Ways & Means Committee, 1992-2003 ♦ University of the Philipppines Manila College of Arts & Sciences Alumni Association, Inc. (UPMCASAA) Board Adviser 2002-todate, Member 1972-todate ♦ Rizal High School Alumni Association, Lifetime Member, Board Member, 1987-89; President Class 1960 – 2003-todate ♦ Ateneo Graduate School of Business Alumni Association, Member, 1990-todate ♦ American Field Service Int'l Scholarships, Lifetime Member, 1960-todate ♦ National Honor Society of America, Lifetime Member, 1961-todate
♦ Marketing Course, Asian Institute of Management (AIM), Makati, Metro Manila, December 1983 - January 1984 ♦ USAS Reservations Appreciation Course, UNIVAC, Cathay Pacific Airways, Hong Kong, 11-13 February 1982 ♦ Airline Computer System (ALCS/DOS VSE) Seminar, IBM International, Tara Hotel, London, 01-03 December 1981 ♦ Kepner-Tregoe's Problem, Potential Problem and Decision Analysis, Kepner-Tregoe and PAL Development Center, Manila Hotel, April 1981 ♦ International Passenger Tariffs & Ticketing Course, PAL Development Center, Pasay City, 09 March-03 April 1981 ♦ Management-by-Objective (MBO) Seminar, PAL Development Center, Pasay City, 13-17 November 1978 ♦ Compact Programmed Airlines Reservations System (CPARS) Training, Boeing Computer Services for Philippine Airlines, Hong Kong, 20 March – 02 April 1978 ♦ Air Transport Course (ATC), Orient Airlines Association (now Association of Asia Pacific Airlines with Asian Institute of Management, Makati, September 1974 ♦ 23rd Marketing & Sales Training Course, PAL, Manila, Feb-Mar 1966
Honors, Awards, Commendations, Appreciations:
♦ Lifetime Achievement Award for “having stood out as man for all seasons and a model of professional excellence in his long outstanding career of great challenges and changing industry perspective; for serving as source of inspiration and a beacon towards new heights of human achievement”, Global Cargo Carriers, Inc., Westin Philippine Plaza Hotel, 25 November 2005
♦ Lifetime Achievement AwardSpecial Citation Award for exemplary contribution to the betterment and growth of the aircargo industry, Global Cargo Carriers, Inc., Westin Philippine Plaza Hotel, 18 November 2004 ♦ SKAL Airline Personality of the Year Award, SKAL International Makati, at the Makati Shangri-la Hotel, 27 October 2004 ♦ Outstanding Alumnus for 2002 from University of the Philippines Manila Alumni Association, on 17 June 2002 ♦ Appreciation for the successful hosting of the 31st SKAL Asian Area Assembly, SKAL Manila International, Westin Philippine Plaza Hotel, 24-26 May 2002 ♦ Golden Father Awardee, 20th Alay Kay Ama Celebration, Golden Mother & Father Foundation, Inc., on 18 June 2000 ♦ Outstanding Rizal High School Alumnus for 1999, from the Rizal High School Alumni Association, Inc. on 05 December, 1999 ♦ Commendation and appreciation from the provincial government, Province of Rizal, for having been elevated as President & Chief Operating Officer of Philippine Airlines, for being a model to the young people, for being a civic leader and a philantrophist, on 21 June 1999 ♦ A Commitment to Excellence (ACE) Award from Philippine Airlines, for revenue generation (TPC2) and dedication (TPC4), Manila Hotel, 13 March 1985
Major Achievements as President & COO of Philippine Airlines:
♦ Instituted a regular communication medium between management and the work force to achieve industrial peace that allowed all PAL functional areas to operate in peace and harmony making possible the achievements of goals, objectives, traffic and revenue targets ♦ Led PAL recovery from temporary closure in September 1998 after years of consecutive losses (1990-1998); Achieved positive cumulative operating and net incomes during 5.5 years stint in the presidency (1999-2004) despite the impact of 911 and SARS ♦ Expanded with viable results the operations of Philippine Airlines during his incumbency as President & COO when other airlines were downsizing or closing; new destinations such as Sydney, Melbourne, Jakarta, Shanghai, Busan, Kuala Lumpur, Okinawa, Honolulu, Guam, Vancouver, Las Vegas, Tagbilaran, Laoag were added to the PAL network during the period requiring a growth of fleet from the original 24 required by the rehabilitation plan to 30 aircraft in 2004 ♦ Installed new computer systems in the area of frequently flier program, online ticketing and reservations, online and real-time air-to-ground communications, cockpit and cabin crew scheduling, oracle financials; Earlier, as functional head of passenger reservations and the later as cargo head led the installation of the first online reservations systems in passenger and the first comprehensive cargo system in 1978 and 1982
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