Professional Documents
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1 1he campaln Lrall Lhls expresslon emphaslses Lhe number of places candldaLes have Lo go
Lo and Lhlngs Lhey have Lo go Lhrough whlle campalgnlng
CandldaLe a person who ls runnlng for elecLlon (AL) or sLandlng for elecLlon (8L)
LlecLlon (run for elecLlon/sLand for elecLlon) ln democracy Lhe counLrys rulers and law
makers are chosen ln elecLlons
Campaln (campaln Lrall campalgnlng) Lhe serles of adverLlsmenLs Lelevlslon
appearances meeLlngs and speeches deslgned Lo geL supporL for a candldaLe lL also refers
collecLlvely Lo all parLles campalgns
8unup (Lo Lhe elecLlon) perlod leadlng up Lo an elecLlon perhaps a longer Llme Lhan Lhe
campalgn lLself
2 1he campalgn plaLform
arLy a pollLlcal parLy ls a group of pollLlclans and Lhelr supporLers who have slmllar vlews
on how Lhe counLry shoul be run
laLform plank ln Lhe plaLform a parLys plaLform ls Lhe pollcles LhaL lL says lL wlll puL lnLo
effecL lf elecLed lndlvldual pollcles are planks
ManlfesLo a documenL where Lhe proposed pollcles may be ouLllned
Soapbox sLump on Lhe sLump speeches were LradlLlonally made ln 8rlLaln sLandlng on a
soapbox and ln Lhe unlLed SLaLes on Lhe sLump (Lhese Lhlngs are ofLen referred Lo ln
connecLlon wlLh campalgnlng even lf Lhey are noL now ofLen acLually used)
Peckle heckler people who shouL ouL Lhelr dlsagreemenL when a pollLlclan makes a
speech are hecklars and whaL Lhey do ls heckle
PusLlngs aL Lhe husLlngs on Lhe husLlngs pollLlclans on Lhe sLump or aL or on Lhe
husLlngs are elecLloneerlng Lhe pollLlcal meeLlngs speeches eLc LhaL Lake place ln Lhe
perlod before an elecLlon
LlecLloneerlng cynlcal or blaLanL elecLloneerlng elecLloneerlng can be used neuLrally Lo
Lalk abouL whaL candldaLes do durlng a campalgn buL lL can also be used Lo show dlsapproval
of unfalr meLhods ln Lhls case elecLloneerlng may be descrlbed as cynlcal or blaLanL
3 WhlsLlesLop Lours and spln docLors
WhlsLlesLop Lour a very fasL campalgnlng Lrlp wlLh a candldaLe maklng a loL of speeches
and appearances ln a loL of places ln a shorL Llme lm may conslsL of rallles and walkabouLs
8ally large ofLen openalr pollLlcal evenLs wlLh speeches and enLerLlnmenL
WalkabouL Lhe candldaLe walks abouL ln a crowd and shakes hands or ln Lhls pollLlcal
conLexL gladhands people
Cladhands
Caffe gaffes are sllps of Lhe Longue or offenslve remarks LhaL damage Lhelr lmage
lmage Lhe percepLlon LhaL people have of Lhem
Spln docLor spln conLroller are consulLanLs who Lry Lo mlnlmlse Lhe effecLs of gaffes and
oLherwlse lmage Lhe way candldaLes are presenLed l nLhe medla generally
4 Seeklng nomlnaLlon
rlmary elecLlons prlmarles ln Lhe uS a parLys presldenLlal candldaLe may be selecLed
ln a serles of prlmary elecLlons or prlmarles whlch are held ln some buL noL all sLaLes as a
way of flndlng whlch candldaLe has mosL supporL
nomlnaLlon seek nomlnaLlon candldaLes looklng for selecLlon seek nomlnaLlon as Lhe
parLys presldenLlal candldaLe
uelegaLe Lhe flnal cholce of presldenLlal candldaLe ls made by delegaLes represenLlng each
sLaLe aL Lhe parLy convenLlons famous for laLenlghL bargalnlng supposedly ln smokefllled
rooms beLween supporLers of each candldaLe
ConvenLlon
Smokefllled room Lhld expresslon ls usually used Lo refer Lo meeLlngs beLween where
lnLense secreL negoLlaLlons Lake place usually beLween members of Lhe same group or
parLy Lo Lhe excluslon of ouLslders
resldenLlal bld bld for Lhe presldency an aLLempL Lo become presldenL ls someLlmes
referred Lo as a blL for Lhe presldency or a presldenLlal bld
8unnlng maLe Lhe candldaLe runnlng for Lhe vlcepresldency
uream LlckeL an ldeal comblnaLlon of candldaLes for Lhese Lwo posLs ( v)
3 1he sleaze facLor
ulgglng for dlrL muckraklng someLlmes candldaLes or Lhe medla search for damaglng
lnformaLlon abouL a pollLlclans personal llfe or buslness or secreL pollLlcal acLlvlLles
Sleaze mudsllnglng damaglng lnformaLlon of Lhls klnd (gore spomenuLo )
Smear campalgn vlllflcaLlon vlcLlms of muckreklng say Lhelr opponenLs are gullLy of
conducLlng a smear campalgn/a campalgn of vlllflcaLlon agalnsL Lhem
1eflon coaLlng lf allegaLlons or charges agalnsL someone cannoL be proved or made Lo
sLlck LhaL person ls sald Lo have a 1eflon coaLlng (saucepans)
6 ulrLy Lrlcks
ulrLy Lrlcks pollLlclans may accuse Lhelr opponenLs of uslng unfalr or even crlmnal meLhods
agalnsL Lhem such as paylng people Lo make false accusaLlons sLeallng documenLs bugglng
Lhe phone conversaLlons and so on 1hese meLhods are known as dlrLy Lrlcks and are usually
parL of a campalgn Lo spread dlslnformaLlon
ulslnformaLlon an lnformaLlon LhaL ls noL correcL
Coverup cover up hlde from Lhe vlew of knoweledge
7 olls and pollsLers*
Cplnlon poll oplnlon survey
oll polllng organlsaLlon pollsLer
Sample
8esulLs flndlngs
8ellable resulLs/flndlngs accuraLe resulLs/flndlngs
8 1ralllng or rldlng hlgh
8aLlng approval raLlng/ popularlLy raLlng
Lead Lo be ahead of Lhe oLher compeLlLors
8lde hlgh
1rall Lrall behlnd
olnLs the unit of counting in scoring in a contest
8ace
lavourlLe
lronL runner
8unnlng neck and neck
Level pegglng equality between two contestants
Caln ground obtain advantages, get in lead