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SUBMITTED TO
PROJECT GUIDE: Pravendra Singh Sale executive Of sales&marketing service Pvt.Ltd. Coca-Cola Agra
SUBMITTED BY: Vedprakash Yadav MBA 2ND Year Roll No.1006370109 GLA University Mathura
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ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, most of which were experts in their respective fields, who influenced my thinking, behavior, and acts during the course of study. I am greatly thankful to Mr.A.K.Verma Training and Placemsent GLAIBM Mathura for giving me a platform to have this wonderful opportunity and being able to get glimpses of corporate world. As a fresher for the corporate, I was not having any idea about corporate culture. But I would like to give special thanks to my project guide Mr . Darshan Saxena (training manager) of sales&marketing services Pvt.Ltd. Coca-cola Agra and also great support by pravendra singh (sales executive) who on behalf of his opulent experience, told me about the basic of corporate and guided me which helped me to complete the project efficiently and showed me the right path to reach the final destination with minimum hiccups and was always there with a helping hand in times of need throughout my project. I am thankful to him for his support, cooperation, and motivation provided to me during the completion of project. Last but not the least; I would like to thank Top Management and all the respondents for giving their precious time, relevant information and experience. Lastly, I would like to be thankful my father for their moral and financial support and my friend with whom I shared my day-to-day experience and received lots of suggestions that improved my work quality.
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DECLARATION
I, Vedprakash
Yadav
Mathura hereby declare that all the information; facts and figures furnished in this report are based on my own findings and experience. This information has been used for purely academic purpose. I hereby declare the work was done by me and suitable information has been downloaded from websites and other related resources of the company. The project report is the result of my own hard work and self belief.
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ABSTRACT
Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygienic condition. The chemical analysis is also flavours, gas contain and sugar percentage. The appearance, smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process. The main objective of the study is to find out the strength and weakness of the Pepsi in Agra zone when compared to the Coca-cola, that is mainly in the three places in Agra, Firozabad And Hathras . Consulting almost all the outlets in these three areas, which are selling the soft drinks with a structured questionnaire, has done the study. The data has been collected and analyzed and interpreted by the help of the graphical representation technique. The analysis revels the various strengths and weaknesses of Pepsi in these areas along with the position of competitors. The most of the consumers preferred soft drinks because of better taste and to quench out their thrust. But now days, due to the changing food habits consumers have started adding the soft drinks in their food habits. The total sales of the soft drinks the Pepsis share is more but when compared with the Cock the number of outlets are less than Cock. Finally it can be concluded that the industry needs lot of channel management activities to do along with various promotional strategies for the customers. I wish the company got its objectives achieved
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CONTENTS
Chapter No
1.
Title
INTRODUCTION & DESIGN OF THE STUDY 1.1 About the Marketing topic 1.2 Need of the Study 1.3 Hypothesis 1.4 Objective of the Study 1.5 Research Methodology 1.6 Limitations of the Study 1.7 Chapter Plan of the Study
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ORGANIZATION PROFILE 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Plans
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THEORITICAL FRAMEWORK 3.1 Introduction 3.2 Topic Coverage 3.3 How it relates to Marketing Management 3.4 Measuring Performance
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4. 5.
DATA ANALYSIS & INTERPRETATION SUMMARY & SUGGESTIONS 5.1 Summary 5.2 Major findings 5.3 Suggestions 5.4 Implications for Owners / Managers 5.5 conclusions 5.6 Scope for the Future research
6.
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1.1 INTRODUCTION
In this chapter various accepts of study are going to be discussed. To which area of management that study belongs to and various concepts that are related the area of study. The present outcomes under marketing and deals in the specific with the distribution network and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were not acceptable by the Indian customers. But recently in 1990 it re-entered the Indian market, where by PEPSI FOODS LIMITED was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of soft drinks buy concentrate and sell at fixed price and add a margin rationally for its products.
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Pepsi in that particular area. The chapter deals with main analysis part of the study and the dealer outlets covered in the study is
SECONDARY DATA
Secondary sources include the information collected from the annual reports, published and unpublished records of the company .various books and journals and internet also being used for collecting the relevant data After gathering the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the company.
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2.1 INTRODUCTION
In this chapter, an over of all the major accepts related to the study is discussed. The total industry profiles the soft drinks industry globally and in our country. The profile of the company with respect to its operation number of franchises, market share of the company and many other factors would be discussed here.
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SEGMENTATION:
The soft drink market can be segmented on the basis of place of consumption and on the basis of type of products. The segmentation on the basis of place of consumption divides the market into three parts: 1. on-permise-80% of the consumption of soft drinks is on premise i.e. restaurants, railway stations, cinemas etc, 2. At-home the rest 20% of the market compromise of the soft drink purchased for consumption at home. The market can also be segmented on the basis of types of products into Cola products and noncola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, Diet Pepsi etc. 2. non-cola segment, which constitutes 36%, cam be divide into 4 categories based on the type of flavour available, namely Orange Cloudy lime Clear lime Mango I. Orange flavour based soft drinks constitutes around 17% of the market. The segment is largely dominated by national brands like Fanta of Cocacola Co. and Mirinda Orange of Pepsi Co. rest of the market is in hands of smaller brands like Crush (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc.
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II. Cloudy Lime flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III. Clear Lime this segment of the market witnessed good growth initially with all; the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, Sprite of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it directly competes with mango based fruit drinks like Fruity. The leading brands in this segment are: Maaza of Coca Cola and Slice of Pepsi. There is very thin line of difference between the clear and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small local brands at city or regional levels. Most of these are either merging with two big players (Coca Cola and Pepsi) or they command a very small less than 3% of the total market in their respective areas. Soft Drink Production Area: The market preference is highly regional based, while Cola drinks have main market in metro cities and northern states of U.P, Punjab, Haryana, etc... Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth Promotional Activities in Soft Drink Industry: The government has adopted liberalized for the soft drinks trade to give the industry a boost and promote the Indian brand internationally. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands being stabilized by advertisements, good quality and low cost. Buying Behavior in Soft Drink Industry: 18 | P a g e
Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to lower price and ready availability. Consumers purchase soft drinks primarily quench thirst therefore people traveling and not having access to hygienic water reach out for soft drink. This accounts for a large part of the sales. Brand awareness plays a crucial rule in purchase decisions. Availability in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi cooler to retailers. Why there is no aversion to consumption of soft drinks buys any age group, the main consumer of this market are people in the age group of 30 and below. Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years. According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country.
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Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas.
The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks. Brand awareness plays a vital role in purchase decisions. Availability in the chilled form also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers
Why is there no aversion to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country.
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Frito-Lay Inc brand chips Lays brand potato chips Cheetos brand chew flavoured snacks Ruffles brand potato chips & Rold Gold brand pretzels Pepsi Company Inc. is among the most successful consumer products company in the world with: 1998 revenues of over $22 billion &1, 51,000 employees. Pepsi companys brand names are among the best known & most respected in the world .Some of the Pepsi Companys brand names are 100 years old. FRITO-LAY Company is the worlds largest manufacturer and distributor of snack chip and Tropicana products Inc. is the worlds largest marketer and producer of branded juices. Pepsi Companys success is the result of Superior Products. High Stands of Performances Distinctive Competitive strategies. High integrity of its work force
PEPSI-COLA COMPANY:
Calets Bradham, New Beru and Mc.Druggist who first formulated Pepsi coal founded Pepsi Companys beverage business at the turn of the century. Brand Pepsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States. Outside U.S Pepsi Cola Companys soft operations include the business of 7up international. Pepsi-cola beverages are available in about 170 countries. Key Pepsi-cola international market includes Argentina, Brazil, china, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom. Pepsi-cola provides advertising, marketing sales and promotion support to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Pepsi-cola bottles. 23 | P a g e
In 1996, Pepsi entered Japan and Eastern Europe. In 1967, PepsiCo. Stock splits two-for one.
In 1986, North America van lines (NAVL), a premier transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984. In 1969 in bold modern Pepsi cola packing which was using red, white and blue were introduced. FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industrys first two litter bottles. Pepsi is the first company to respond to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E. Pearson was appointed as president of PepsiCo, a position he held until his retirement in 1984.in 1972 don Kendall announced agreement making Pepsi cola the first foreign product sold in U.S.S.R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U.S. In 1973 and 1974 Pepsi-cola became the first American consumer product to produce made and sold in former Soviet Union. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional diet colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U.S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N.Y PepsiCo reached 85 billion marks in sales. Pepsi was formed to focus on the overseas development of restaurants. In 1981 PepsiCo fitness center was completed, making PepsiCo, one of the most advanced companies in the area of employees health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced.
2001 Milestones
Pepsi-Cola Company launches Dole single-serve juices in vending machines, coolers and other retail outlets throughout the United States. Pepsi-Cola's flagship brand will have new tagline, "The Joy of Pepsi." 24 | P a g e
Tropicana celebrates a company milestone - 300 billion fresh oranges squeezed since the company began making country are first ever mass distributed, not-from-concentrate juice in 1947. Tropicana introduces Smoothies. A natural juice-based product,
smoothies combine fruit juices and non-fat yogurt into a smooth, filling drink that delivers nutrition, taste and convenience.
Pepsi-Cola launches the bold new Mountain Dew Code Red nationwide. It is Mountain Dew's first line extension since the introduction of Diet Mountain Dew in 1988. May 2 -The Board of Directors of PepsiCo, Inc. elected Steven S Reinemund chairman of the board and chief executive officer, succeeding Roger Enrico who will become vice chairman. The board also elected Indra K. Nooyi as a director and gave her the additional title of president of PepsiCo in addition to CFO. Frito-Lay introduces Lay's Bistro Gourmet potato chips. Pepsi-Cola Company introduces a "Pepsi Twist." Regular and diet versions of the crisp new cola with lemon are entering retail outlets in selected U.S. markets. SLAM, the orange brand Mirinda, is launched in Italy. PepsiCo acquires Tasali Foods, Saudi Arabia's leading snack company. On August 2, PepsiCo merges with The Quaker Oats Company, creating a $25 billion food and Beverage Company focused on the rapidly growing consumer demand for convenience. Tropicana Pure Premium Low Acid orange juice makes official debut at Tropicana 400. Diet Sierra Mist is introduce
2002 Milestones
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Gatorade introduces new Gatorade ICE in three flavors- Orange, Lime and Strawberry. Tropicana Pure Premium announces sponsorship of Disney's awardwinning show The Lion King. Tropicana Pure Premium introduces 14-oz. single-serve resealable bottle you can take with you for the on-the-go- consumers. Diet Pepsi has a new look. "Mr. Green," a green-tinted carbonated soft drink with caffeine and ginseng, is launched under SoBe's New Age beverage line in April. The North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company and PepsiCo, Inc. introduces Starbucks Doubleshot. Quaker Oatmeal this year celebrates the 125th anniversary of the nation's number-one-choice for a nutritious, hot breakfast cereal. Gatorade turns 35. It was created in 1960s to help performance of Florida Gators football team and now is the leading sport drink. New line of Gatorade brand drinks, Xtremo, comes in three new flavors - Mango, Tropical and Citrico. PepsiCo and Kenneth Cooper, M.D., M.P.H., of Cooper Concepts Inc. (CCI), a division of the renowned Cooper Aerobics Center in Dallas, TX enter into an agreement to promote nutrition, fitness and wellness. Dole Beverages enters chilled orange juice business as it launches five new flavors and packages. Aquafina debuts new line of great-tasting enhanced waters. Aquafina Essentials target active, health-conscious adults in four lightly sweetened varieties including B-Power, Calcium+, Daily C and Multi-V in 20-oz. bottles.
PepsiCo reorganizes to unite all North American beverage operations, including PepsiCola, Tropicana and Gatorade, into one new division -- PepsiCo Beverages and Foods North America.
Starbucks unveils white vanilla and coconut crme Frappuccino. Tropicana has new ad campaign for Tropicana Pure Premium Healthy Kids - TV spots designed to capture the essence of children's needs. Galaxy Nutritional Foods launches Ultra Smoothies made with Tropicana juices. PepsiCo publishes Health and Wellness Philosophy. (on pepsico.com) Frito-Lay announces it is eliminating trans fats from Doritos, Tostitos, and Cheetos. Frito-Lay announces plans to introduce Lay's Reduced Fat chips and Cheetos Reduced Fat snacks. Quaker's Nutrition for Women team has developed a Food Guide Pyramid for Women as well as an online nutritional assessment. Brand Pepsi has a new look. Beyonce Knowles has joined the Pepsi family and will collaborate with Pepsi two new TV commercials, radio, and Internet ads. PepsiCo introduces Marathon Kids, a program that encourages kids and their families to be more physically active. The program debuts in Dallas, TX. Tropicana introduces a new campaign with the tag line "So pure. So alive. Tropicana Pure Premium."
2003 Milestones
Pepsi-Cola launches Sierra Mist nationally. PepsiCo launches "Get Active/Stay Active" program. Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker Chewy Trail Mix. Gatorade unveils In-Car Hydration System for NASCAR Drivers. SoBe sponsors U.S. Open Snowboarding Championships. Pepsi announces plans to launch Mt. Dew LiveWire, an orange drink, this summer. Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association, making Pepsi the official soft drink. Pepsi announces four-year sponsorship agreement with the UK Football Association. 27 | P a g e
Frito-Lay announces new line of snacks made with organic ingredients called "Natural Snacks." "Pepsi Stuff" Campaign kicks-off in Canada. Frito-Lay finds winner of "Would You Name Your Baby Horton" search celebrating the "re-birth" of its Ruffles brand. The child will receive $50,000 college tuition fund from Frito-Lay.
PepsiCo creates PepsiCo International, the business that will unite all international snack, beverage and food units in an effort to drive faster growth and improved profitability around the world.
PepsiCo releases a Spanish-language "Power of One" television commercial starring Puerto Rican singer and actor, Ponce, and Velasquez, Mexican-American singer and actress.
PepsiCola trademark turns 100 years old. Quaker rolls out new Oatmeal Breakfast Squares. Pepsi Vanilla is launched in the United States. Tropicana introduces Tropicana 100% Juice Blends.
2004 Milestones
PepsiCo Launches 'HealthRoads' Wellness Benefit for Associates and Their Families PepsiCo's new "Smart Spot" program is featured as an example of the food industry's focus on health and wellness in today's edition of USA Today. Frito-Lay Launches Doritos and Cheetos Halloween Treat Multi-Sacks Frito-Lay's 24-count Multi-Sack variety pack won the Institute of Packaging Professional's (IoPP) Integrity Award, one of the industry's top awards, at this year's AmeriStar Packaging Awards.
Frito-Lay Introduces Doritos Black Pepper Jack Diet Sierra Mist Becomes Sierra Mist Free Pepsi Bottling Group (PBG) PepsiCo's biggest bottler bought Phil Gaudreault et Fils Ltee, a Quebec-based Pepsi bottler. SoBe Launches Sugar-Free No Fear PepsiCo Launches 'Smart Spot' Symbol in Canada 28 | P a g e
Frito-Lay launches Doritos Edge and Tostitos Edge -- line extensions with 60% fewer carbohydrates. Gatorade introduces Gatorade Endurance Hydration Formula-- a specialized sports drink to meet the needs of endurance athletes. Frito-Lay introduces Quaker Chewy Cookies & Milk granola bars and Quaker Fruit & Oatmeal cereal bars. Frito-Lay Canada eliminates trans fats from chips and launches a line of All Natural and Organic products. Pepsi-Cola to launch Pepsi Edge, the first full-flavored cola with 50% less sugar, carbohydrates and calories than regular cola.
2005 Milestones
Frito-Lay introduces Doritos Black Pepper Jack Diet Sierra Mist becomes Sierra Mist Free. PepsiCo launches "Smart Spot" symbol in Canada Tropicana Teams With Weight Watchers to Offer Tropicana Light 'n Healthy as Part of 'Points' Program Pepsi Lime and Diet Pepsi Lime Launch Tropicana Twister Soda Launched in April The Fuddruckers restaurant chain signed a 7-year, 5.6 million gallon agreement with Pepsi-Cola North America to serve Pepsi products. Pepsi-Lipton Tea Partnership Announces New Lipton Original Iced Tea and New Lipton Iced Tea; Reformulated Ready-to-Drink Teas Hit Store Shelves Pepsi-Cola North America adds to its portfolio of Dole 100% juices Ruby Red Grapefruit as well as a new line of 50% juice beverages called Dole Lights. Pepsi-Cola North America announced it will add Splenda brand sweetener to a newly reformulated Pepsi ONE, creating a full-flavor cola taste with only one calorie. Quaker snack bars re-launched with new branding, packaging and advertising PepsiCo Celebrates 40th Anniversary PepsiCo International announced the appointment of Pioneer Foods, a leading South African food and beverage company, as its franchisee in the Republic of South Africa. 29 | P a g e
Tropicana has launched 'Tropicana Sensations', a new line of premium fruit juices in Spain PepsiCo launches Quaker Milk Chillers Gatorade Partners with NFL to Educate High School Football Coaches on Proper Hydration During Practice Quaker Introduces Weight Control Instant Oatmeal Diet Pepsi Presents the NFL Rookie Challenge -- Winner Receives Super bowl Tickets for Life Tropicana Launches All Fruit Smoothies Pepsi is chosen as the exclusive beverage provider for Soup Kitchen International, Inc. and The Original Soup Man PepsiCo Donates $2 Million to Pakistan Earthquake Victims PepsiCo Launches New Samba Drink in Australia Pepsi-Cola North America Launches MDX Energy Soda Pepsi Partners with Harvey's, Swiss Chalet and Milestone's Restaurants PepsiCo "Twistos" Croutons Launched in Russia Gatorade Launches Propel Calcium - First Calcium-Enriched Fitness Water Frito-Lay Launches Quaker Oats in India Walkers to Launch New Beef Jerky Product in the U.K. under its Nobby's brand PepsiCo Health & Wellness Launches Everyday Smart Moves Magazine PepsiCo, Cindy Crawford and KaBOOM Build First Smart Spot Playground in Washington, D.C. Pepsi Latte Launches in Thailand Tropicana Fruit Wise Campaign Launches Mountain Dew Sponsored ESPN X Games Debut in the Middle East PepsiCo Launches Pepsi Cappuccino in Romania Quaker Launches Vanilla Yogurt Crunch Cereal Britvic Launches Pepsi Max Cino
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2006 Milestones
Quaker Snacks Unveils Breakfast Cookies Doritos unveils new packaging, including an updated logo PepsiCo Launches Pepsi Limon in Peru PepsiCo Completes Acquisition of Stacy's Pita Chip Company Tropicana Now Offering OJ with Benecol PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-Branded Menu Item PepsiCo Foodservice Pours Two New Account Wins: Famous Dave's of America and Roundtable Pizza Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi Campaign North American Coffee Partnership Launches New Starbucks Beverages, Starbucks Iced Coffee, Starbucks Iced Coffee Light as well as Strawberries and Creme Frappuccino and Starbucks Doubleshot Light
PepsiCo India re-launches Mirinda SoBe Launches New SoBe Life Water Cheetos kicks off the biggest marketing campaign in its history with "Undercover Chester," an integrated communications platform that asks consumers to help Chester Cheetah recover the stolen recipe for Cheetos
In selected cities cross the United States, Pepsi distributes more than three million free cans of newly reformulated Diet Mountain Dew, marking the largest single-day sampling effort in company history
Frito-Lay announces the launch of a new line of snack chips called Lay's Sensations and Tostitos Sensations
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Frito-Lay launches Tostitos Multigrain; new snack brings flavor of four wholesome grains to one of America's favorite tortilla chips Sam's Club teams with Aquafina to "Return the Warmth" to local communities through a national large-scale recycling program. The 50 communities to collect the most Aquafina bottles and deposit them at designated collection locations receive a $1,000 grant from Sam's Club in addition to an assortment of fleece jackets made from recycled plastic bottle material
Lay's Introduces Hot 'n Spicy KC Masterpiece BBQ Potato Chips Grammy award winning artist Mariah Carey writes and records original ringtones for the Pepsi Cool Tones & Motorola Phones promotion. Rice-A-Roni introduces a new line of whole-grain side dishes Pepsi Joins Bipartisan Alliance, Adopts New School Policy to Promote Healthier Lifestyles for Elementary, Middle and High School Students Frito-Lay cuts saturated fat in Lay's, Ruffles by more than 50% with move to NuSun Sunflower Oil Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash PepsiCo announces that it will be the official, exclusive food and beverage partner of the highly anticipated Superman Returns film Starbucks and PepsiCo sign a distribution agreement for Ethos Water PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA ) sign an exclusive multi-year beverage and snack deal PepsiCo, National Hockey League and National Hockey League Players Association sign multi-year deal, giving PepsiCo exclusive rights in the beverage, sports beverage, bottled water and snack categories. With this deal, Gatorade becomes the official sports drink of NHL
PepsiCo Mexico celebrates the official launch of the 'Vive Saludable' program illustrating their commitment to promote healthy lifestyles for consumers and employees and together help reduce the risk of nutrition-related health problems, including obesity
Diet Pepsi launches Jazz, a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream
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PepsiCo introduces Ben & Jerry's Milkshakes, a rich, creamy drinkable treat in three classic flavors--Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie Tropicana debuts Tropicana Pure--a new line of 100% premium juices PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI) Quaker Oats debuts its new Quaker Oatmeal Crunch, warm oatmeal with the crunchy texture of cold cereal Indra Nooyi named Chief Executive Officer of PepsiCo as of October 1, 2006 Frito-Lay debuts action cups Frito-Lay kicks of its nationwide rollout of Lay's with 100% Pure Sunflower Oil Pepsi acquires IZZE beverage company Arby's names Pepsi-Cola as its Food and Beverage Supplier Award winner Golden Corral restaurants and Pepsi announce a multi-year agreement making Pepsi the chain's preferred beverage supplier in all locations Grandma's Cookies releases 2 limited-edition 'fall favorites' flavorsSpiced Molasses and Fall Fudge Chip Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling our foods in schools Frito-Lay launches new Baked!Tostitos Scoops! Tortilla chips, with lower calorie and lower fat benefits Pepsi signs 5-year sponsorship renewal with Major League Baseball Properties making Pepsi the "Official Soft Drink of Major League Baseball" PBSG Parkwood and Frito-Lay headquarters associates raise more than $1.8 million dollars in the American Heart Association Walk PepsiCo announced intent to acquire Naked Juice Company Federal Trade Commission clears PepsiCo for Naked Juice Co. purchase PepsiCo announces it will acquire New Zealand snack company Bluebird Foods
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2007 Milestones
PepsiCo signs Maria Sharapova for International endorsement of Gatorade and Tropicana Tropicana launches Tropicana Healthy Heart with Omega-3s, the first national orange juice to include omega-3s Ruffles unveils new packaging to reflect its switch to 100% pure sunflower oil PepsiCo announces new Diversity & Inclusion Leadership Award inspired by Steve Reinemund Mountain Dew and AMP Energy sponsor the Winter X Games Aquafina launches Aquafina Alivea low calorie, vitamin-enhanced water beverage Quaker Oats debuts new Quaker Life Chocolate Oat Crunch Cereal Flat Earth Fruit and Vegetable Crisps hit stores nationally Fritos Corn Chips celebrates 75th Anniversary with retro packaging Near East celebrates its 45th Anniversary with a recipe contest Tropicana launches Tropicana Fruit Squeeze, a 20-calorie drink with real Tropicana fruit juice Lay's launches 'Share the Joy' program to help the Make a Wish Foundation raise funds Pepsi-Cola North America launches Diet Pepsi MAX Oh Boy! Oberto brand debuts 100-calorie Jerky Bites in Original Beef and Teriyaki Turkey flavors IZZE Launches IZZE Esque, a low-calorie, nothing artificial beverage in three flavors: Sparkling Mandarin, Sparkling Black Raspberry and Sparkling Limon. Propel unveils new 'Fit Has a Feeling' campaign and New Powder Packets for On-TheGo
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New Quaker Mini Delights launches offering great taste and portion control in a satisfying serving of mini snack cakes Diet Pepsi Jazz introduces new Caramel Cream flavor Grandma's Cookies offering limited-edition flavors for spring: Iced Lemon and Sugar flavors PepsiCo launches Smart Spot Dance! Initiative with celebrities Mario Lopez and LaChanze to help African American and Hispanic families lead healthier, more active lifestyles
Walkers is the first major food brand in the world to display a carbon footprint reduction logo on its packs SoBe Beverages launches SoBe Essential Energy PepsiCo Announces 25% Dividend Increase and Raises Share Repurchase Target; Nooyi Assumes Chairman Title EPA Names PepsiCo 2007 ENERGY STAR(R) Partner of the Year PepsiCo Makes Largest Corporate Purchase of Renewable Energy Certificates Pepsi launches "Design Our Pepsi Can" National Promotion Tropicana unveils New Organic Line Tropicana Organic Indra Nooyi receives the Outstanding American by Choice Award PepsiCo makes Fortune magazine's '100 Best MBA Employers' list Diet Pepsi Launches New Look, New Ad Campaign and New Attitude Diet Pepsi's "More Cola Taste" Pepsi, Diet Pepsi and Mountain Dew topped the 2007 Brand Keys Customer Loyalty Engagement Index which tracks consumers' relationships with brands PepsiCo joins U.S. Climate Action Partnership as part of its commitment to sustainability Lipton introduces Lipton PureLeaf EPA Honors Frito-Lay's Jonesboro facility for its sustainability efforts to conserve energy and resources Cold Stone Creamery and Mountain Dew Join Forces to Introduce Dew Iced Mountain Dew Unveils unique, limited edition aluminum bottles Tostitos introduce Flour Tortilla Chips and two new Dairy Dips Nationwide PepsiCo named a 2007 Working Mother 'Best Company for Multicultural Women' 35 | P a g e
PepsiCo wins two awards Best Environmental/Wildlife Campaign and Best Cause Marketing Event -- at Fifth Annual Cause Marketing Halo Awards Frito-Lay teams up with the Make-A-Wish Foundation to help children with lifethreatening diseases Dunkin' Donuts launches SoBe Energy Coolatta Pepsi wins Webby Award for its execution of the "Best Sports Website" PepsiCo and Pepsi Americas, Inc jointly acquire Sandora, a Leading Juice Company in Ukraine PepsiCo earns spot in Black Enterprise Magazine's '40 Best Companies for Diversity' Lay's and Doritos Campaigns win Top PR Awards
2008 Milestones
PepsiCo Foundation announces two major new grants to WaterPartners and Safe Water Network programs to provide access to safe water and sanitation in developing countries PepsiCo Again Named to the Dow Jones Sustainability Index PepsiCo Agrees to Buy Bulgaria's Leading Nuts and Seeds Company PepsiCo Announces Initiatives With the Earth Institute and H2O Africa to Drive Sustainable Water Practices Forbes Names PepsiCo Among Its Best Big Companies PepsiCo India Commissions First Remote Wind Turbine to Generate Renewable, Clean Energy CRO Names PepsiCo to Top 25 100 Best Corporate Citizens 2008 PepsiCo to Buy Russian Juice Leader, Lebedyansky Employees Lead Effort to Make Chicago Plaza First LEED-Certified PepsiCo Headquarters Gatorade Launches Gatorade Tiger with Comprehensive Integrated Marketing Campaign PepsiCo Honored with 2008 Energy Star Partner of the Year Award UK Vitamin Water Brand- V Water Acquired by PepsiCo Quaker Plant in Cedar Rapids Closes and Reopens Facility Due to Flooding to Protect Employees PepsiCo Foodservice and Naked Juice Expand Starbucks Presence 36 | P a g e
Gatorade Sports Science Institute Gathers World's Leading Researchers on Protein Nutrition PepsiCo International's China Foods Wins "China's Top Leaders 2008" Award Wall Street Journal Article Recognizes PepsiCo for Leadership in Employment of People with Different Abilities PepsiCo and Frito-Lay Join SmartWay in Commitment to Reduce Greenhouse Gas Emissions PepsiCo Beats Coke in Race to Launch New Natural Sweetener (Stevia) PepsiCo France Recognized as "Great Place To Work" by Institute Survey PepsiCo Commits to Reducing Acryalmide Levels in Potato Chip Products and Restructured Potato Snacks in California Subway Names PepsiCo "Vendor of the Year" for Sustainability Leadership Tazo Tea Joins Pepsi Lipton Partnership
the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Liptons line of ready to drinks teas nationwide. in 1996 Pepsi started its website WWW.Pepsi.com
SOCIAL RESPONSIBILITY OF PEPSICOLA COMPANY: As a consumer products company, Pepsi Company does not have the major environmental problems of heavy industry. Their biggest environment challenge is packaging generated by their products. Packaging is important to public and a critical component of the distribution system is to deliver products to consumers and commercial establishment. To meet both consumer demand and safe guard the environment, they recycle, re-use and reduce packaging wherever possible. Each business is also committed to responsible use of resources required in manufacturing their products.
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Pepsi Coca-cola
7 Up Sprite
Mirinda(o) Fanta
Mirinda(L) Limca
Slice Maaza
Coca-cola : 53%
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PRODUCT PROFILE
The Pepsi Co. is known for the development and introduction of world-class brands & products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands.
Main objectives:
The objectives of the company set out in memorandum of association and franchise agreements are as follows: To manufacturing soft drinks by concentrating supplied by Pepsi Foods. To market and advertise within specified areas for Pepsi products. To sell soft drinks at fixed prices.
financial structure:
To start and operate business, any company has to invest its capital in fixed assets and floating assets and also in meeting the daily requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working Capital: It means capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc Plant layout: the machine and equipment have been imported from Germany, which are arranged in the plant according to the sequence of operation. All the operations are carried on a continuous movement. The reasons for choosing the product layout are: 41 | P a g e
1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is reasonable stable. 4. The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor space required by the machine is less than other types of plant layouts.
Plant Capacity:
The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i.e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift. The company has to produce enough bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer.
Production Schedule:
The production schedule is fixed by taking into consideration. The present or current market demand. The availability of empty bottles. The inventory position filled bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time.
Quality control
Pearl Beverages Pvt. Ltd. takes great care to maintain the quality control of the products in their factory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for 42 | P a g e
its quality and hygiene condition. The chemical analysis is also made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities. Further, samples from each batch are dispatched to the affiliated parent agency company in each week for quality checkup. Moreover, agency of the company also lifts sample form the market at the random for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and wet patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable.
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LIST
OF
THE
EMPLOYEES
IN
PEARL
BOTTELIGN COMPANY
The following table shows the description of employees along with designation & no. of employees: S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Description GENERAL MANAGER (FINANCE) COMMERCIAL MANAGER MARKETING DEVELOPMENT MANAGER VICE PRESIDENT TERRITORY DEVELOPMENT MANAGER ACCOUNTS DEVELOPMENT MANAGER TRAINING MANAGER ADMINISTRATIVE MANAGER MARKET EQUIPMENT MANAGER PRODUCTION MANAGER ASST. PERSONAL MANAGER STORE EXECUTIVES CUSTOMER CENTRAL EXECUTIVE TERRITORY C0-ORDINATOR ROUTE AGENT SALES TRAINEE No. of employees 1 1 1 1 4 1 1 1 1 1 1 3 25 1 50 1
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17 18 19 20 21 22 23 24 25 26 27 28
CHEMIST ACCOUNTANTS SUPERVISOR CLERKS OPERATORS ELECTRICIANS FITTERS COMPUTER CUM TELEPHONE OPERATORS SECURITY OFFICER SECURITY GUARDS OFFICE BOYS SWEEPERS & HELPERS
3 5 8 8 10 10 3 12 1 6 13 3
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CHAPTER-3
Theoretical Framework
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3.1 INTRODUCTION
The main part of the report i.e. Analysis part is covered in this chapter. I did survey in 300 outlets in 3 various areas. After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this interpretation we can conclude the total survey and also can not understand the position of any company and the opinion of the customers regarding the company.
I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I personally went to every outlet and asked the total details of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useful information and also got good experience in the market field and came to know many things which are not in our books through this survey. I almost covered all the retail outlets which are situated in these areas and collected the correct information. 47 | P a g e
P eps i Cok e
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6 5.8 5.6 5.4 5.2 5 4.8 4.6 4.4 Pepsi Coca-Cola No of Types
INTERPRETATION: In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of Coke is available out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi.
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Brands
Slice Mirinda Sprite Limca
Percentage
46 24 20 10
S.No
1 2 3 4
Brands
Mirinda 7 Up Sprite Thumps Up
Percentage
46 24 17 13
1 2 3 4
42 26 18 14
Percentage
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Srikakulam
Pepsi Coke 52 44
Amadalavalasa
45 35
Narasannapeta
42 50
N o o f B o ttle s so ld P e r d ay
60 50 40 Bra n d s30 20 10 0 S rik ak ulam A m adalavalas aNaras annapeta M a rke t Are a s
Pepsi Coke
45 55
55
0 45 0 0 10 20
30 Brands No of Types
40
50
60
INTERPRETATION:
In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average. From this we can understand that the Pepsi sales are more when compared to Coke.
S.No
1 2
Market
Srikakulam Amadalavalasa
Daily
63 49
Alternative Days
25 27
Weekly Twice
12 24 54 | P a g e
Narasannapeta
55
36
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INTERPRETATION:
In my observation of 300 outlets in three areas I found that 55% of the retailers want the daily service, 30% retailers want Alternative Days and the remaining 15% of the retailers want the service weekly twice.
Market
Srikakulam Amadalavalasa Narasannapeta
Good
60 65 70
Satisfactory
40 30 28
Bad
0 5 2
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Market
Srikakulam Amadalavalasa Narasannapeta
Good
45 40 45
Satisfaction
50 55 50
Bad
5 5 5
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30 Brand
Pepsi 20 Coke
Satisfaction
33 52
10 0
Pepsi Brand
Coke
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INTERPRETATION:
Pepsi Coke
S.No
1 2 3
10 0 1
Pepsi
41 49 41
Coke
59 51 59
Srikakulam
Narasannapeta 3
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Trade Schemes
44 56
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Pepsi Coke
INTERPRETATION:
By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes.
S.No
1 2 3
Market
Srikakulam Amadalavalasa Narasannapeta
Pepsi
61 57 60
Coke
39 43 40
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Narasannapeta
Market Areas
Amadalavalasa
Coke Pepsi
Srikakulam
10
20
30
40
50
60
70
percentages
Consumer Promotions
Consumer Promotion
59 41
Pepsi Coke
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INTERPRETATION:
In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities.
Market
Srikakulam Amadalavalasa Narasannapeta
Yes
74 51 60
No
26 49 40
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Amount of people saying T.V ads help increase in Sale, in Average T.V Add helps the increase in sales
Yes N0 62 38
Yes N0
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INTERPRETATION:
The above chart shows the opinions of the retailers that weather T.V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question.
Market
Srikakulam Amadalavalasa Narasannapeta
Good
55 30 40
Less
40 63 48
Same
5 7 12
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No of outlets in average
Good
42
Less
50
Same
Good 8 Less Same
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INTERPRETATION:
In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales.
Market Area
Srikakulam Amadalavalasa Narasannapeta
30%
30 29 34
20%
33 34 32
10%
37 37 34
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20%
33
10%
36
30% 20% 10%
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INTERPRETATION:
By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales.
11. Pepsi Visi coolers and other coolers available in the Market
S.No
1 2 3
Market
Srikakulam Amadalavalasa Narasannapeta
Pepsi cooler
32 21 31
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Average of Outlets
cooler
72
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INTERPRETATION:
In Why other productssurvey I found 28% of the retailers are using the Pepsi the areas where I did my in Pepsi Visi Coolers Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From this we can suggest that Pepsi have to increase their Visi Coolers supply.
60 5012. 40 70
30 S.No
Percentage
Electricity Bill
35 58 56
3
No Own Cooler
65 42 44
1 2 3
20 10 0
Amadalavalasa
Narasannapeta
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Electricity Bill
49
No own cooler
51
Electricity Bill No own cooler
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INTERPRETATION:
When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of explanation for that. In those reasons 49% of the retailers said Electricity bill is the problem and the remaining 51% of the retailers said that they dont have their own coolers. They should be restricted.
70 60 50
S.no 40
1 30 2 20 3 10
0
Male
18 12 19
Female
10 11 18
Male
Youth
13 21 24
Srikakulam 1
Narasannapeta 3
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Male
16
Female
13
All People
51
Youth
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INTERPRETATION:
In the above pie chart the consumption of soft drinks mostly by four categories. 51% of the total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We can say that the consumption of soft drinks by the youth is increasing.
Market
Srikakulam Amadalavalasa
Pepsi Cash
100 100
Pepsi Credit
0 0
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Narasannapeta
100
100
INTERPRETATION:
From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only.
Market
Srikakulam Amadalavalasa Narasannapeta
At Shop
80 70 75
At Home
20 30 25
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At Shop
75
At At Home Shop
At Home
25
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INTERPRETATION:
From the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the Shops and the remaining 25% of the Soft Drinks are consumed at Home.
Water treatment plant Introduction :Water is the life blood of food processing industry. The water of a food plant should preferably be soft, cold & free from impurities. Water is needed in the processing plants for generating steam.
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Water may be supplied to food industry from sources. The general characteristics of water from different sources may very with rain fall the nature of materials with which the water comes in contact and the time of year. Water, the main constituent of the product of company should be pure, clean, odourless, and tasteless in order to fulfill the forms laid down by the company. Most of the function of food processing plants call fpr water of a high degree of purity. So, for degree of pure water, establishment of WTP in any food industry in their necessary requirement.
PSF Filtration
79 | P a g e Chlorine 3-5ppm carry over ACF Filtration Treated water storage Drain water specification if out of
ACF Filtration
CIP [10]
Beverages
Syrup room
Reverse osmosis:Reverse Osmosis is a latest technology to remove all excess total dissolved, solids dangerous chemicals from water up to 95 %. It remove Bacteria and virus to leave of 99%.It resorts the original tests and Quality of water other purification methods have no effect on TDS level of water. The diameter of RO membrane is less than 0.0001 micron (which is 500,000times less than diameter of our hair)
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Why should you have an RO system? For purity - 100% trust as the Water is from your own system using the most comprehensive technology and cost effective method of water purification. No more risk of purchasing spurious bottled water. For Taste - Taste is preferred for drinking and making beverages such as coffee, tea, Soups, juices and drinks. For Convenience - Convenience of bottled water within your own premises. No more hassles of stocking and carrying of bottles. With your own Water purification system running pure Water 24 hours a day. You can have as much as pure water all you want, at the touch of the finger. Free tousle, fresh, clear & safe drinking water. Syrup preparationThe process of syrup preparation is carried out in the following sequence : After conducting CIP, the various ingredients of the raw syrup are mixed in raw syrup tank in calculated amounts. The ingredients include mainly sugar and water with traces of carbon and hyflow. The content are mixed in the tank about at 85C for an hour. The temp. of 85 C increases solubility of sugar and also helps in killing the pathogens. After the sugar has been dissolved completely in water and the heat treatment is over, the raw syrup is passed through the filter fitted with filter papers, already treated with hyflow. The purpose of filtration is to removed the dissolved impurities and the carbon and hyflow particles present in the solution. After filtration, the raw syrup is passed through the two plate heat exchangers. In the PHE water is used. This heat exchanger helps in bringing the temp. of syrup
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from approx. 85-40 C. then the syrup passes through the second plate heat exchanger where glycol is used and the temp. of the syrup is brought down to 2025 C. From here, the raw syrup is transferred to the ready syrup tank, where the concentrate is added in required proportion. From the ready syrup tank, the ready syrup is transferred to the paramix, where further processing is done.
Syrup manufacturing processWeighing of sugar and dumping in to Sugar dissolving tank And heating up to 80C Sugar Hyflow Hold sugar sol. At 85C for 20 min with agitation 82 | P a g e
If carbon carry over recircuted in sugar SDT Cooling of syrup 10-80C Transfer of syrup in ready syrup tank
Blowing machine :Blowing machine is developed PET bottle (2litre,600ml). No. of blowing machine 2 Capacity 2 cavity and 3 cavity Raw material Poly ethylene trephealate
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PET bottle
Blowing (40kg/cm3)
SanitationIt is the processes in which we give temp.(85 C )to kill the pathogenic bacteria and other harmful microorganism
SterilizationIn this process the all pathogen are killed at given temp. And pressure (121 C temp. 15 psi Pressure). CIP processes the following two ways A. 3 step CIP B. 5 step CIP
1. 3 step CIP :-
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Bottle washer in main soak Temp.74-76 C for 7 min. Minimum caustic conc. 2.6-3.0
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Washed sanitized
Microbiological test
The microbiological test includes the detection of microorganisms such as bacteria, virus, protozoa, fungi, yeast, etc.the four techniques used in taking the sample for carrying out the microbiological test are: Streak plate method Pour plate method
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Ingredients
Granular sucrose Water sample Syrup Beverage Washed container Filled valve/ filler valve Snift Final rinse water Crown and closure Perform Air microbiology Hand swab
Test
TPC, Yeast and Mold Coliform and TPC Yeast& mold yeast&mold TPC, Yeast and Mold TPC, Yeast and Mold TPC, Yeast and Mold TPC, Yeast and Mold Yeast& mold Yeast& mold Coliform and TPC
Frequency
every fifth batch every fifth batch weekly weekly weekly weekly weekly sixth delivery sixth delivery weekly quarterly
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Chapter-4
SUMMARY, FINDINGS & SUGGESTIONS
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4.1 INTRODUCTION
The chapter contains Findings, Suggestions and Conclusions. Basing on the results of the survey Suggestions are given to improve the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam district. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke. The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company.
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FINDINGS
1) The company is maintaining the quality of the products and it has good quality control Dept. 2) Now a day because of changing the food habits the soft drinks are added to their food habits. 3) Pepsi soft drinks are occupying more than half of the soft drinks market. 4) The demand for the fruit based soft drinks is go on increasing and they occupied the top selling drinks position. 5) Sales promotion activities taken by the Pepsi Company is good as per the retailers opinion when compared to coke. 6) The Pepsi Companys supply of drinks is good but they are not providing the sufficient drinks to the outlets. 7) The No. of Visi coolers in the market is less when compared to the Coke Company. 8) Some of the retailers are placing the other products also in the company coolers. 9) Pepsi companys offers to the retailers are not good in the view of the retailers.
The dealers are not giving the proper information about the new products and the new offers given by the company. 92 | P a g e
The retailers are not provided any credit on the purchase of the drinks in the case of both companies. Advertisements for every drink are given individually, because of that the consumers are not aware of the total drinks offered by the company and the expenses will more for the company.
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4.3 SGUUESTIONS
1) The company has to increase its quality more and also has to introduce more verities of drinks in to the market to increase its market share. 2) It has to change the advertisements in a manner that add the soft drinks as a part of food. 3) The Pepsi has some more scope to increase its market share and it has to strive for that. 4) Company has to concentrate on the fruit based drinks and add some more fruit based drinks to the product line. 5) The Pepsi Company has to increase the No. of Visi Coolers in the market. 6) The retailers are using the Pepsi Visi Coolers for other drinks also, they have to control that. For that purpose the company has to recruit some people. 7) Pepsi Company has to increase the trading offers to the retailers. 8) The dealers should provide the sufficient information to the retailers about the products and the new offers to the retailers provided by the company.
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9) The dealers should be provided the credit up to some limits by the company. 10) The Advertisement should be given as a whole, that will bring the awareness about the products and reduce the advertisement cost of the company also.
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4.4 CONCLUSION
The project was a great experience for me in order to study the marketing aspects in the world. It was a great opportunity for me to express what I have studied. This industry is a place where two major players are there in the world. This Pepsi Company gave me lot of opportunity and scope to understand the soft drink industry and its marketing structure and distribution channels. Lot of voluble information regarding the company and also the retailers, has been collected from the survey, which helped me clearly to understand the real problems faced by the marketers to distribute and also make retailers to sell the companys products in the market. I understood who difficult to do the marketing in the present scenario. The suggestions made to the company were really applicable for the growth and benefit for the company in order to increase its market share and to become the market leader in the soft drink industry, because a large number of competitors craving for the same market. Thus, finally it can be said that the industry needs a lot of channel management activities to done along with various promotional strategies for the customers. I wish the company to achieve its objectives achieved soon. 96 | P a g e
BIBILOGRAPHY
S.No Author Title Publisher Volume Year
1.
Philip kotler
Marketing Management
12th
2005
2. 3. 4.
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QUESTIONNAIRE
Name of the Student: College & Town: 1. Name of the shop/owner: A. Address: B. Phone: 2. Which company drinks are available in your shop: Pepsi 7 Up Evervess Soda Total 3. Coke Company drinks available in shop: Thumps Up Sprite Limca Diet Coke 4. Fanta Kinely Water Maga Total Coca- Cola Kinely Soda Minute Made Mirinda orange Mountain Dew Diet Pepsi Mirinda Lemon Slice Aquafina Water Date of Survey:
Top brands Purchased by consumer in your shop? 1st ______________ 3rd ______________ 2nd ______________ 4th _______________
5.
Your Sales in Bottle per day_________________ bottles A. Pepsi Bottles Sold________________ B. Coke Bottles sold_________________
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6.
Do you require Service by drinks Company as follows A. Daily B. Alternate Days C. Weekly 2 times
7.
8.
9.
10.
Consumer Promotions offered by which company is best, what is Pepsi present Consumer promotion? Pepsi Coke
____________________________________ 11. Do you feel T.V advertisements by drink companies help in more sales of Drinks? Yes 12. No
How are sales of drinks this year Vs 2008 in your shop? Good Less Same 99 | P a g e
13.
What is Percentage of juice based soft dinks sales in your shop? 30% 20% 10%
14.
Condition of Pepsi Visi Cooler? Full of Pepsi Drinks Full of Pepsi+ Coke Drinks Pepsi Drinks+ Other Packs
15.
Why do you keep other products in Pepsi Cooler? Electrical Bill No Own Cooler
16.
What is the percentage contribution of soft drinks business in your total business? _____________________________
17.
What is the shop keeper suggestion to improve Pepsi Company Sales in 2009? ______________________________________________________________
18.
Soft Drinks are consumer by mostly? Male Female By All By Youth 100 | P a g e
19.
How do you (Retailer) buy soft drinks? Pepsi Coke Cash Cash Credit Credit
20.
What is the percentage of sale of drinks at your shop and consumer residence? Shop Home
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The beginning of 1980s saw the birth of another cola drink, Thums up, Parle; the Gold spot people launched it in 1978-79, as Refreshing Cola. By the mideighties Mc Dowells launched Thrill, and by the late there was double cola, which entered in Indian Market, as a NRO- run outfit with its plant in spot and limca brands. Coca-Cola entered Indian by buying up to 69 of the 1800 Crores soft drink market (i.e. 5 Parle Export brands of Thums Up, Limca Gold spot, Citra Mazza). Today the scene has changed making it a direct battle between two giant coca cola and Pepsi. The picture will become clearer by looking at the Indian market shares in the beverage industry. One of the strongest weapons in coke armory is the flexibility it has empowered its people with. In coke every employee may be a manager or salesman have an authority to take steps he or she feels will make a consumer of the brand and increase its consumption. Nasik (Maharashtra), in 1978 Parle, Indian soft drinks market (Share 33%) with its gold
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