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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Typography is more than being legible and looking good. Among other things, effective typography manages to achieve two important objectives: a) to create an appropriate atmosphere and enable users to develop trust toward the site and b) to make sure visitors get the main message of the site and (if possible) become interested in the services offered on the site. Since written text is the most efficient instrument to communicate with visitors precisely and directly, the power of typography shouldnt be underestimated. To communicate effectively, typography requires appropriate typefaces. Last year weve presented 80 Beautiful Typefaces For Professional Design, a selection of excellent typefaces one should be aware of when developing web-sites. Now its time to update our selection with typefaces weve missed then and new typefaces which have been developed over the last year. Below youll find over 60 first-class typefaces for corporate design. Please notice that they are not free; however, weve focused on typefaces which are definitely worth spending money on. So which typefaces are bulletproof? What fonts can be used effectively in almost every Corporate Design? And what are the options for unique, but still incredibly beautiful typefaces? Lets find out. You might also want to take a look at the post 40 Free Fonts For Professional Design and at the section Fonts which has a number of typography-related posts.

Haptic The Haptic family is a sans serif typeface which was optimized for use in small sized text. It serves well in attention seeking headlines. Comes in Roman and Italic with seven weights each. Type & Graphics by Henning Skibbe.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

FF Meta Serif A collaborative work by Erik Spiekermann, Christian Schwarty and Kris Sowersby. The designers created a typeface with metrics that are not identical to FF Meta, but optically the same. Now what you see is what you get, a harmonious serif/sans type system. FF Meta Serif is available in four weights: Book, Medium, Bold, and Black, each with Italics. All styles include Small Caps, lining and oldstyle figures in proportional and tabular widths, and a range of arrows and other symbols.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Museo A contemporary semi-slab serif font. This OpenType font family comes in five weights and offers supports CE languages and even esperanto. Beside ligatures, contextual alternatives, stylistic alternates, fractions and proportional/tabular figures Museo also has a case feature for case-sensitive forms. This typeface comes in 5 weights; three of them are free.

Beorcana Beorcana is a calligraphic sans, or serifless roman. Beorcana is unusual for a sans serif type; it is designed for extended reading. Beorcana fills a niche in book typography and also serves a wide range of purposes from fine print, cartography, and information design to signage, editorial

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

design and invitations. Designed by Carl Crossgrove. Beorcana has what it takes to become a classic.

Gloriola Type System / Superfamily winning entry on TDC2 2008. Designed by Tom Brousil from Prague, Czech Republic.

Agile Typeface This typeface was born as Endexamen of the postgraduate study TypeMedia in The Hague. Not

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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released yet, but worth to be kept in mind.

Marat Marat is an elegant typeface with a soft and friendly appearance. It comes in 5 different weights and includes Italics, Small Caps, various OpenType features and a wide range of language support. Each font includes oldstyle and lining figures, both proportional and tabular. Created by Ludwig bele from Den Haag, The Netherlands.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Graphik I ended up drawing inspiration from all parts of the 20th century. The heavy end of the family is based in part on Paul Renners Plak, a relatively obscure display typeface cut only in large sizes of woodtype, that is related to his heavier weights of Futura but has rounder, friendlier, fatter proportions. By Christian Schwartz.

Rondana Rondana is a tribute to the purity of line and futuristic aesthetics of the 60s and 70s. Geometry in service of Typography, rather than opposite.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Stag Sans The normal/quirky balance is a bit different in the heavy weights, which are more likely to be used for enormous headlines. The final result is a perfect match for Stag, and also works as a muscular counterpoint to just about any elegant serif face.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Candy Script Inspired by Argentina and its culture, Alejandro Pauls Candy Script captures the countrys spirit. It comes from the tradition of window sign painting, but its thick hand-brushed characters with alternates for almost every upper and lowercase letter have a personality all their own. Tons of OpenType alternates included, over 600 characters in all.

FF Utility Designed by Lukas Schneider. Comes in give weights light, regular, medium, bold and black.

Ealing Round, elegant and pretty thin. Six weights by Michael Parson.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Publico The openness of the headline face made designing a matching text face very straightforward. Elegance gives way to sturdiness in the serifs, and the ball terminals are less pronounced, resulting in an even texture. Like Guardian Egyptian, Publico Text is drawn to work under the specific layout and printing conditions of newspapers but doesnt take its design cues from traditional newspaper typefaces, resulting in a fresh and contemporary look.

Affair Affair is an new calligraphic typeface by Alejandro Paul with a party full of swash characters, ligatures, and ornaments. By default, its simply an elegant yet readable display face. Dress it up with alternates, and it becomes irresistibly attractive, in styles from glamourous to over-the-top.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Prelo A large sans-serif family with 18 weights with ligatures, alternates, fractions, scientific inferiors, superscript, swashes, oldstyle figures, lining figures, tabular figures, numerators, denominators, ordinals and smallcaps.

DST Glosa A traditional, roman serif-family which comes in 8 weights (roman, roman italic, medium,

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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medium italic, bold, bold italic, black, black italic) and has a number of additional features. OpenType.

Olicana Beautiful hand-drawing in action. Comes in two weights rough and smooth. Designed by Nick Cooke.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Malaga At first glance Malaga has all the earmarks of a sturdy old style serif that would hold up well to any amount of reading. Healthy spacing, large x-height, short ascenders and descenders. It is the second glance that has you realizing that it is perfect as well for larger headlines and bolder statements. A modern classic by Xavier Dupr.

FF Unit Rounded Designed by Erik Spiekermann.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Costa PTF Costa ptf was designed to be appropriate for any use where you might desire to give an informal look in titling sizes but still need good legibility in small text sizes.

Arno Pro A multi-weight, multi-style, multi-optical sized, multi-lingual family of fonts in the classic Venetian tradition. It comes bundled with Adobe Creative Suite 3, and its almost worth upgrading just to get Arno. Designed by Robert Slimbach.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Kinescope Kinescope is a dashing 1940s-style brush script. It was inspired by hand-lettered titles in Fleischer Brothers Superman cartoon series. This font features OpenType to automatically choose the most aesthetically pleasing letter shapes as you type as well as extended language support. By Mark Simonson.

Anziano A typeface for books. When creating a traditional typeface, Stefan Hattenbach was influenced by earlier designs. Anziano shows touches of Weiss (Emil Rudolf Weiss, 1926) another classic book typeface. Stefan had appreciated the design of Weiss for a long time.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Celeste Sans OT This OpenType serif family comes in 10 weights.

Sloop Hand-writing: sexy, elegant, feminine and inviting.

Presidencia This typeface is supposed to become an institutional typeface. Designed by Gabriel Martnez Meave from Mexico City. Winner of the TDC2 2008 award in the category Text / Type Family.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Buffet Script Buffet Script is based on calligraphy by Alf Becker, arguably the greatest American sign lettering artist of all time. Buffet Scripts OpenType programming contains discretionary ligatures, stylistic and contextual alternates, all interacting with each other to allow the composition of just the typographic look and feel. This font is best used where lush elegance is a design requirement.

Ronnia One of the most remarkable characteristic of this humanistic sans serif is its versatility. Ronnias personality performs admirably in headlines, but is diffident enough for continuous text and small text alike. Ronnia features about 800 characters per weight, including small caps, fractions, old style and lining numbers, scientific superior/inferior figures, and a set of symbols and arrows. It supports over 40 languages that use the Latin extended alphabet.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Trinit Classic, created by Bram de Does in 1982.

Newzald A decent, hardworking serif designed for the international editorial environment. Its economical rigour is drawn from classic Dutch typefaces by J.F. Rosart and J.M. Fleischmann. Newzalds large x-height and slightly condensed forms allow many words to the column without looking cramped or ungainly.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

FP Dancer Pro Package

Fondo

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Bree A typeface with a strong personality.

Dancer By Morten Olsen.

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Quiosco

Xtra Sans

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

FF Eureka Sans family

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Archer

Whitney

Mercury Text

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Chronicle Deck & Display

Chronicle Text

Basic Commercial

FF Bau

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Paralucent

Syntax

Region

FF Absara Headline

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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National

Voluta

Maquette

Omnes [via ilt]

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Thesis An ultimate corporate typeface, designed by Lucas de Groot. Including 144 fonts, both serif and sans-serif fonts.

Malaga Volume

Nexus Designed by William McChesney. Comes in bold, bold oblique, oblique and regular. Price: $49 for all 4 weights.

Vesper

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

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Currently in development.

Athelas

Frida (.pdf)

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Typographicas Favorite Typefaces of 2007 Typographicas fourth annual review showcases the best in new typeface design. I Love Typography An ultimate blog about typography. Type Directors Club The annual typeface competition by Type Directors Club. Typefacedesign.org Work from the MA Typeface Design class of 2007 at the University of Reading. 100 Best Typefaces Of All Time An outstanding selection by Fontshop.de. Type foundries: Fontshop.com, Emigre, Veer, Hoefler & Frere-Jones, Linotype and many-many more.

Vitaly Friedman Vitaly Friedman loves beautiful content and doesnt like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine, an online magazine dedicated to designers and developers.

Responsive Design

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60 Brilliant Typefaces For Corporate Design - Smashing Magazine

http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for...

Photoshop Typography Mobile Design Usability and UX Design Legacy and Art

JavaScript & jQuery WordPress Techniques Back-End & Administration HTML5 Tutorials CSS, CSS3 Bored?

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