Social TV © Futurescape 2011 – www.futurescape.

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TV broadcasters and producers. CBS.futurescape.  The social networks’ power over the TV business will increase. More than 30 startup companies are launching innovative forms of social TV to entertain viewers and provide value for broadcasters and advertisers: most have deep integration with Facebook and Twitter. including: AT&T. Ogilvy. publishers. Social TV. satellite and mobile operators. gives them a significant and increasing influence over all aspects of television. encouraging them to subscribe to pay-TV channels for particular programmes. media owners. Viewers commenting during programming. Disney. is likely to boost viewing and raise advertising revenue for broadcasters. Digitas. Virgin Media.  Many viewers already communicate via Twitter and Facebook on mobiles and laptops while watching TV. Orange. Their ability to create new business opportunities and engage viewers. ITV. pay-TV. Television shows will be viewed with an on-screen. Fox. Pay-TV electronic programme guides (EPGs) are incorporating Facebook and Twitter: this lets viewers instantly recommend shows to friends and followers. industry analysts and government agencies. About Futurescape Digital media research company Futurescape publishes strategy reports on the future of television. BBC. MediaCom. Its reports are bought by international advertising and media agencies.   Shows such as The X Factor will use the Facebook Credits digital currency so that viewers can readily pay to vote. particularly live event shows such as the Oscars. boosting advertising and payTV revenue. This trend can only grow: consumers are buying Internet TV sets with Facebook and Twitter apps pre-installed and also entertainment tablets. because the future of television is social. through creating new business opportunities for the television industry. EPGs and broadcasting can be ordered online at www. Connected TV sets with Twitter and Facebook apps mean that television programming will coexist with social media on the same screen.futurescape.   See the following pages for extracts from the report and the full table of contents. HBO. Eutelsat. Social TV: How Facebook. Warner Bros. cable.tv .FACEBOOK AND TWITTER ARE TV’S NEW POWER BROKERS. Twitter and connected television transform global TV advertising. SHAPING THE FUTURE OF TELEVISION Facebook and Twitter are now power brokers for the global television industry. such as the iPad. social context.tv Social TV © Futurescape 2011 – www. UBS. Facebook and Twitter have become power brokers in global TV. Publicis. The key findings come in the second edition of the Futurescape report.

mobile and iPad. This will likely require the social network to have one or more partners. By backing the smaller service. Such conversations are already increasingly integrated on broadcasters’ Web sites. as there is often a “so what?” reaction after joining. that derive from the app that incorporates the conversation. Providing them direct on the TV screen will give a social network invaluable usage and awareness amongst connected TV viewers. Both have major commercial significance for the TV industry and hold opportunities for Facebook and Twitter to monetise their data and further diversify their revenue streams. This can take two main forms. they could give themselves some flexibility and not be locked into Facebook for all of their social functionality and social graph requirements. If users do appreciate having Facebook and Twitter on TV.5. Depending on the social TV system.futurescape. The other is data about TV viewing behaviour. such as the Super Bowl or the Oscars.6. 6. broadcasters and content owners may opt to favour Twitter over Facebook.tv . The prospective partners will have to consider their overall relationships with the social networks. 6. Facebook and Twitter on three screens – a better service for users Both Facebook and Twitter stand to benefit from their arrival on connected TVs. as well as on the PC. That awareness will spread from those viewers to their personal social networks. television is being replaced by the entertainment display. then user satisfaction should grow. new technologies are going to take over. The company says it needs to better explain the service’s benefits to new users. more users may be recruited as flat screen buyers discover that the two services are already available via the apps gallery. For instance. For each of the social networks. via Facebook and Twitter social plug-ins. such as transactional. At the very least.Sample Page 6. either free or in paid-for services. There will be further specific commercial opportunities from sharing advertising. Contributing in real time.” Just reading updates and tweets by family and friends can be entertaining. One is social graph data for content recommendation. laptop. sponsorship and other revenue streams. Providing real-time conversation and social interaction via the TV One of the main commercial goals is to be the real-time conversation service that runs alongside major live viewing events. Social TV © Futurescape 2011 – www. Churn appears to be more of an issue for Twitter than Facebook. even if incrementally at first. whether via the TV set or via a second screen device.7. to supply social data to the TV industry Both Twitter and Facebook have the ability to provide social graph data to the TV industry. these could be the CE manufacturer or platform operator and the broadcaster or content rights owner. creates opportunities for people to become even more socially engaged with TV programming. The social networks target the TV data market. their existing users will be able to enjoy the added convenience of having the services on the living room screen. Vizio co-founder Ken Lowe agrees: “We are witnessing the demise of television. Edelman’s insight that people think of social networks as entertainment means viewers are likely to regard social networks as another entertainment option on the TV screen. and reduce churn for the social networks. From a CE manufacturer perspective.

set-top boxes. the third for family videos and photos. where the focus is on content. Facebook and Twitter are regarded as essential consumer services. Motorola  SocialTV Companion Service from Motorola Mobility lets TV service providers offer their customers multi-screen experiences – see full details in the section Social TV Services from TV. Alticast  The interactive TV software specialist offers its customer a social networking app  The app enables viewers to interact with social media in an “intuitive non-obtrusive manner” on their TV and facilitates a live community conversation focused around content  The AltiConnect Social Media platform lets pay-TV subscribers interact with sponsored Facebook.8. Twitter and Foursquare campaigns from their TV set  The aim is to provide an interactive social media experience that maintains the viewer's focus on watching television  Pay-TV operators can measure subscriber participation and monetize success.com. Irdeto  In September 2010. Set-top box and middleware providers and their app platform partners For middleware providers.futurescape. application solutions: “What we've really tried to parallel is the Like button or the Re-tweet button or the Share button that you'll see on web pages today. overthe-top and hybrid devices  For the demo.1. and also measure the campaign's success within social networks  Anne Dirkse. the content management and protection company demonstrated an interactive social TV experience uniting televisions with connected devices. such as the iPad.8. and shows their status updates  A user can update to any or all of the three social networks at once Social TV © Futurescape 2011 – www. director of technical services. Internet connectivity and widget platforms are features that are required by their existing customer base of pay-TV operators and that they can also offer to new customers in consumer electronics. e-mail contacts and friends from Facebook. Twitter and MySpace.4. as opposed to Facebook. Media and CE Companies  Bringing its Motoblur mobile device software to its set-top boxes  Motoblur syncs a user’s address book.2 Cisco  January 2011. demonstrated a three column TV guide for media with three columns: the first for TV channels from a distributor. For both sets of customers. Vice President of Marketing at Irdeto: “Social platforms are starting to replace traditional electronic programming guides as consumers lean toward engaging with personal channels that they trust for content discovery and recommendations” 5. 5. 5. The guide is replicated on laptops. the second for Web content.8.” 5.tv .3. it partnered with Axel Springer Digital TV Guide  Daniel Thunberg.Sample Page 5.8. connected TV and set-top boxes  The aim is to make it easy for friends and communities to share recommendations and interact in real-time as they watch shows and communicate across connected devices. tablets and smartphones.8.

tv .futurescape.Sample Screenshot Page Screenshot 45: Verizon Twitter widget – send Tweet Social TV © Futurescape 2011 – www.

11.2.2.14.14. Google TV 1.1. Apple TV 1.6. Facebook Places as a TV check-in to make the EPG social 1.3. Facebook vs Twitter – the battle continues 1.11.6.14. Models for TV companies to partner with Facebook 1.11.Complete Table of Contents 1. Pay-TV operators and middleware providers 1 Social TV © Futurescape 2011 – www.14.2.5. A broadcaster’s response: the NBC Live iPad app 1. Panasonic 1. Philips.8.2.1.1.1.8.4. SECOND EDITION – KEY UPDATES 1.14.6.3.3. Building audience and engagement to launch a TV channel: TVNZ’s U 1. Twitter’s strategy for television 1.6. Nielsen research 1. Digital Clarity research 1.11.8. Facebook’s strengths 1.5.7.2. tablets and mobiles 1. Facebook Credits for video-on-demand: Warner Bros 1.11. Research into second-screen usage alongside TV viewing 1. Apps for TV voting: Britain’s Got Talent 1.2. Google TV and other manufacturers 1. Social networks are overtaking entertainment sites 1. Connected TVs and devices: Apple TV.1.2.6. Logitech Revue (Google TV) set-top box 1.3.1.1.13.6.11. Intel research 1.2.13.10. Facebook Credits for TV gameplay: FremantleMedia’s Scoreboard 1. Integrating Twitter with live event TV shows to drive viewing: the 2011 Oscars 1.6.futurescape. Authenticating identities for new pay-TV services 1. Facebook Credits for TV voting: The X Factor 1.9.4.7.6.3.8. Second screens: the iPad.4. Sharp and Loewe: a common connected TV platform 1.6. The Twitter app for Google TV 1.8. The Facebook patent for curated search 1. Driving traffic to broadcaster and content owner Web sites 1.8.11.2. Does Google hold the key patent to dominate social TV? 1. Facebook’s strategy for television 1.3.12. Social TV startups – overview 1.11. More consumers are connecting their TV sets to the Internet 1.6.15. Twitter’s strengths 1. Building an audience and engagement to relaunch a TV show: BET’s The Game 1.4.tv .7. Yahoo Connected TV 1.6.5. Using Promoted Tweets for TV channel distribution: Al Jazeera 1.4. Samsung 1. New to the second edition: social TV startups and extensive enhancements 1. Facebook CTO: Facebook will disrupt the media sector 1. Mark Zuckerberg: Facebook will disrupt the entertainment industry 1. Motorola research 1.

Edelman: Are social networking sites better value entertainment than television? 3.tv .1.4. Enjoy a more social TV experience 3.3.2. satellite. business models and the viewing experience 2. IPTV operators need social networks for content recommendation 2. Internet connectivity transforms TVs.2.4. Data sales: the opportunity for Facebook and Twitter to diversify revenue streams 2.2.1.5. Prime locations for Facebook and Twitter in app stores 17 4.2. Cable.4.6. CE manufacturers and platform operators: New business opportunities and challenges 3.7. Customize the TV experience 3.5.2.4. content owners and advertisers confront a social TV landscape 3.1. The Internet is widely regarded as a leading form of entertainment 3.6. EXECUTIVE SUMMARY 2.1.7.3. TV viewers are already two-screening and connecting TVs to the Internet 3. Discover new content based on existing interests 3. Research: Consumer interest in TV apps 3. Research: Consumers want the Internet and social networks on their TVs 3.2. Four reasons why consumers want connected TVs 3. Facebook and Twitter enter the entire TV value chain 2.5.1. Personalize the TV experience 3.1.1. CE manufacturers need social networks for consumers’ expectations of TV social interactivity 2. Social networks: Facebook and Twitter in connected TVs herald a new era of social TV 3.1. Facebook and Twitter – adding the social dimension to two-screen viewing 3. TV apps – market size estimates 4. Further research on socialising and television 3. Intel: Social networking is a key driver for connected TV adoption 3. $1.3. THE CONNECTED TV MARKET: DATA AND PREDICTIONS 4.futurescape.1. CONNECTED TVs AND SOCIAL NETWORKS ARE CREATING SOCIAL TV 3.1. Facebook and Twitter will compete for $180bn global TV ad spend – via the TV 2. $1.2.2. Consumers demand an enhanced and social TV experience like never before 3.7. Providing Internet content on TVs: apps or complete Web sites? 3.7.3.9bn apps market by 2015 25 Social TV © Futurescape 2011 – www.2.8.1. Platform operators respond to consumer demand and manufacturer competition 3. Facebook and Twitter are essential partners for connected TV 3.3.3.1.4.2.1.1.3.1. Thinkbox: Viewers want to view TV socially 3.1.1.7.6. platforms. Broadcasters.1. CE manufacturers are becoming online service providers 3. Connected TVs will increase social networks’ influence over TV ratings 13 3.3.2.2.2.4. Panasonic and Verizon: Consumers want and use social interactivity via TV 3. Offering the most popular Internet services – video-on-demand and social networking 3. Facebook and Twitter are battling over the future of television 2.7bn apps market by 2013 4.

Yahoo widgets for TV and video 5. Samsung – Internet@TV 5.1.7.3.3.6.8. Figure: Facebook and Twitter apps reach TV via Google. Alticast 5. Major app platforms and which CE manufacturers have adopted them 5. Vestel 5. Apple 5.6.7.4. LG Electronics – NetCast 5. Panasonic – Viera Cast and Viera Connect 5. Yahoo and Microsoft middleware 5.3. Marketing soars for connected TVs and 3D sets 5.2.3. Will connected CE devices become ubiquitous globally? 4. Toshiba 5. Connected CE devices in Western Europe 4.7. KEY PLAYERS AND PARTNERSHIPS IN BUILDING SOCIAL TV 5. Google. The rationale for multiple partnerships 5.tv 32 .1.3. How Google TV.3.4. How Yahoo identifies which TV show the consumer is viewing 5. The platform’s development 2008 – 2011 5.10. Philips – Net TV 5.3. Connected TV and CE device sales.8. Set-top box and middleware providers and their app platform partners 5. Yahoo widgets for Facebook. Sanyo 5. Sony – Yahoo Connected TV and Google TV 5. Hisense 5.7. Connected CE device sales and shipment forecasts 4.futurescape.2.2.7.12.8. Nagravision 5.7.3. Cisco 5.2.2.5.3.2.7. Irdeto 5. Mitsubishi – StreamTV 5.7.5. Motorola 5. 30% of US households already have a TV connected to the Internet 4.3.3. Pace 5.6.1.8.7.1.8.8.5.2.3. China 4. Connected TVs’ ease of use leads to rising TV connectivity 4.9. Vizio – Internet Apps (VIA platform) 5.2.8.3. Connected TV sales.6.7. Americas. Falling Blu-ray player prices are driving mass-market adoption 4. Sharp – Aquos Net 5. NetGem 5.4. penetration forecasts: USA. Yahoo and Microsoft compete in the connected TV market 5.8.4. How many TV sets are already Internet-connected? 4.7.1.3.7.7.13. Connected CE devices globally 4. Europe.2. Rovi (Macrovision) Social TV © Futurescape 2011 – www.4.2. App platforms partnering with CE device manufacturers 5.4.11.2. Twitter and other social media 5.6.8.4. NDS 5.1. shipments.2.9. Microsoft embedded software for IPTV 5.7. Is the TV set poised to become the home’s connected entertainment hub? 4.7. Does Google TV support Facebook and Twitter as competitors in targeted advertising? 5.6.5. CE manufacturers and their app platform partners 5.3.3.8. Intel and Sony partner for Google TV 5. The Yahoo Connected TV app platform and partners 5.8.7. Global connected TV sales and shipment forecasts 4. shipment.2.2.8.3.5. penetration – analysts’ forecasts 4.1.1.

TiVo 5.4. Portugal Telecom – Meo IPTV 5.10. Facebook and Twitter will be ad platform competitors on connected TV 6.2.5. COO Sheryl Sandberg: Facebook is challenging TV advertising as a brand building channel 6.9. Google TV / Logitech 5.2.4.9.11. Figure: Facebook and Twitter in the TV value chain – innovation and disruption 6.tv .11. Gaining increasing power over TV ratings 6. Global reach: Facebook’s user base is more than half a billion 6.futurescape.2.6. Portuguese pay-TV operator ZON TVCabo 5.11. Twitter’s US user accounts compared with TV audience size 6. How the dynamic connected TV market benefits social networks 6. Liberty Global cable systems in Europe.3. Chile and Australia 5.5.12.10.4. Transforming EPGs into social EPGs with social recommendation of TV shows 6.14. Twitter’s user accounts hit 200m 6. Cable. Microsoft Xbox Live 5.9.13.12. Indian cable operators 5. YuiXX / Conceptronic (Intel) 5.5.1.11.3.3.6.3.3.2.10. How Twitter and Facebook already compete for TV industry partnerships 47 Social TV © Futurescape 2011 – www.11.11. Twitter’s Promoted Tweets – bound for connected TVs? 6. IPTV: Verizon FiOS TV 5. satellite and IPTV operators and their app platform partners 5.9.3. Game consoles integrating Facebook and Twitter 5. Sony PS3 6.2. satellite and IPTV operators outside the USA 5. US cable.7.9.10.10.1.12. Cable operators 5.11.10. Internet TV set-top boxes 5.1. Roku 5. BT Vision – UK IPTV operator 5. Why Facebook and Twitter are already major forces in television 6. HBB in Europe 5. Social networks have user numbers equal to top TV audiences 6.7.3. Facebook and Twitter will compete for the $180bn global TV ad spend – on connected TVs 6. SOCIAL TV AND THE TV INDUSTRY: INNOVATION AND DISRUPTION 6.8.10. Satellite: DirecTV and DISH 5.5. Facebook and Twitter on three screens – a better service for users 6.10.10. Virgin Media – UK cable operator 5. Boxee 5.1.2. Facebook’s US users compared with TV audience size 6. The social networks target the TV data market.12.3.1.4. to supply social data to the TV industry 6.1. Providing real-time conversation and social interaction via the TV 6.3.

17. Boosting VOD sales through content recommendation 7. A real-time interactive social context for all video viewing – TV and on-demand 7.4. Platform operators respond with better-integrated social apps 8.2.10. Incorporating social apps into connected TV sets 7. The future for social networks on connected TV 6. Viral marketing for connected TV from the TV set 7.17.3. CE DEVICE MANUFACTURER STRATEGIES 7.10.1. A possible key role for legitimate P2P content distribution 6. New regulatory and privacy challenges? 6. PLATFORM OPERATOR AND MIDDLEWARE PROVIDER STRATEGIES 8.5.8.futurescape.15. Should manufacturers standardize a widget platform to encourage innovation? 7.5.4.4.17. International opportunities 7. Is the iPad a rival social TV device to the connected TV? 58 8. Social activity via TV benefits the platform operator business model 8.16.17.2. Facebook – social media integration for VOD and set-top box middleware 6.8. Massive content choice on connected TV platforms requires a new kind of EPG 8. Accessing social network data for content recommendations 7.17. Should platform operators rely on Facebook and Twitter data? 8. Integrating social apps with TV broadcast 7.6. Twitter – real-time conversations. and audience data 6. a living EPG.3. The threat of disintermediation by connected TVs 8.5.6. Facebook and Twitter data can power social EPGs 8.1. Wanted – the next-generation of socially integrated middleware 8. TV apps arms race: CE manufacturers vs platform operators 8.17.2.1. Independent set-top boxes 62 Social TV © Futurescape 2011 – www. YouTube Leanback and Facebook integration 7.3.tv .7. Social discovery and recommendation: the key to finding connected TV content 8.7. Incorporating additional social functionality 7. Will Facebook Credits facilitate VOD purchases and gifting? 6.6.9. Competing via functionality and developer communities 6.9.

1.3.5. TV ratings: Facebook and Twitter are considered to be significant viewing drivers 9.5. Viewers can already receive brand messages via status updates and tweets on TV 10.5.4. Do broadcasters creating branded apps need to partner with Facebook and Twitter? 9.5.3.2.8.4. Social networks stimulate conversations on TV screens.9. Twitter and cable net Oxygen trial whether social activity boosts ratings 9. The value of Facebook Pages for promotion 9. A social EPG requires broadcasters to be socially visible 9.2. beside TV shows 9.1.2.2. Facebook drives Web video viewing: Third-biggest video site by unique users – Nielsen 9.2.7.6.2.3. How broadcasters and TV shows leverage Facebook as a digital marketing channel 9.futurescape.1.5. Overview 11. Can social network data supplement ratings figures? 9.tv 83 . Acquiring a critical mass of users 11.1.4.4. Twitter is developing its Promoted Tweets ad platform 10.4. How connected TV amplifies broadcaster-social network relationships 9.6. Will Facebook and Twitter on the TV increase the significance of live programming? 9.4.2.2.4. Do Facebook and Twitter on connected TVs lock in TV show promotion and interaction? 9. The opportunities for targeted advertising on connected TVs via Facebook and Twitter 10. The Facebook Platform is highly effective at driving traffic to entertainment and sports sites 9. Facebook – a dominant identity provider 9.7.4.4.2.5. An urgent need to progress beyond the check-in 11. Advertisers and agencies confront a social context for TV commercials 80 11. Co-ordinating TV commercials and Facebook ads on connected TVs 10. Why are broadcasters sharing their audiences with social networks? 9. Internet users prefer to access sites with their Facebook identities 9. Broadcasters engaging with audiences via social networks – a Faustian pact? 9.2.5.5. Do social networks drive TV ratings and online video viewing? 9.3. Content owners want TV apps integrating Facebook Pages and merchandising 9. Facebook has a large – and fast-growing – advertising platform 10.2. Facebook Pages on connected TV increase their importance for audience engagement 9.3. Will content owners be compelled to advertise TV shows via Facebook and Twitter on TV? 9. A pivotal role in TV show promotion 9.1.4.1. Broadcasters must pioneer connected TV entertainment and business models 67 10.5.5.2. Who controls the Facebook Live Stream for live TV? 9. TV ADVERTISER STRATEGIES 10. The significance of tools that integrate social networks into TV Web sites 9.7.2.3.4. Pros and cons for broadcasters in implementing Facebook and Twitter logins 9.5.8. Will Facebook video ads on connected TVs bypass broadcasters? 10. Top 10 TV shows with the most Facebook fans 9. BROADCASTER AND CONTENT OWNER STRATEGIES 9.6.2. Twitter and Facebook offer real-time feedback direct from the TV viewing context 9.3.4.3.3.1.1. Challenges for social TV startups 11.2.5.4.3. Competing against TV apps and TV Everywhere Social TV © Futurescape 2011 – www. SOCIAL TV STARTUP COMPANIES AND CONSUMER SERVICES 11.

11.13. WatchParty 12. Philo 12. INTERVIEW: NDS PRODUCT MARKETING MANAGER.7.26.1.21.3.9.12.16.27. Motorola: SocialTV Companion Service 13.futurescape. Comcast: Tunerfish 13.18.31.6.28. NDS: About the Oona concept user interface for TV and Facebook 14. ScreenTribe 12.2. Fanhattan 12.10.7.32.24.33. Bravo: Bravo Now 13.1.4. KickFour 12. CBS: Clicker 13. Lionsgate: TV Guide 13.8. Screach 12.5.com Relay 13. ClipSync 12. SOCIAL TV SERVICES FROM TV. Beyond TV 12. MEDIA AND CE COMPANIES 13. Dijit 12. GetGlue 12. yap.6. Tribune Media Services: TVfriend SOCIAL TV MARKET RESOURCES – INTERVIEWS AND BRIEFINGS 102 14. TweetYourTV 12. Fanwave 12. Buddy TV 12.TV 12.1. TV Tune-In 12. SocialGuide 12. Numote 12. LG: Tweet TV Android phone 13.25.8.4.30. Vloop 12. TVmoment 12. SOCIAL TV STARTUPS: COMPANY PROFILES 12. HotPotato 12. Leanin 12. Starling 12. MARK GROVES 106 14.29. Orange (France Telecom): TV Check 13.19.tv .5.12. Interview with Mark Groves Social TV © Futurescape 2011 – www. INTERACTIVE. Vualla 12.TV 84 13. Kaibi 12.3.22.2. TvTak 12.17.9. Miso 12. Fanvibe 12. Loyalize 12.15. tvChatter 12. i.23.20. VideoLive 12.2. CBS Interactive: TV. IntoNow 12. theChanner 12.14.

Interview with Andy Gower 111 16.15.2.1.5. Independent video apps 17.3.1.8. social relationships and digital identity 18.2. The API 17.1. Apps for TV shows 17. PLATFORM BRIEFING: FACEBOOK 17. PLATFORM BRIEFING: TWITTER 18. Login 17.5. Mitsubishi 16.3. How the structure of tweets creates data and metadata 18.10.futurescape.2.4.3.9. Verizon 16.3.1.3. Digital identity 17.1.2.2. and TV shows 17.2. Twitter is a real-time information network 18.1.6. INTERVIEW: BT RESEARCH LEADER ANDY GOWER ON SOCIAL TV RESEARCH 15. Philips 16. The Twitter Platform 18.3.2. What business functions does a company Twitter profile serve? 18.11. The user profile – people and companies 18.1. Social plug-ins 17.2.2.tv .7.2. Movies. Credits 17.1. trailers and actors 17.1.5.2.2. TV.1.1.6.1.5. Opening up the platform to the whole Web 17. actors. Facebook is a social utility 17.8.2.2.1.2. Facebook Pages for TV shows 17.1. Twitter.7. @Anywhere Platform 18.2. How Facebook users can share TV shows. news and entertainment launch partners for the Facebook Platform 119 18.3.1. Twitter third-party apps 125 Social TV © Futurescape 2011 – www. Socially-targeted advertising 17. Credit cards and micropayments 17. The Facebook Platform 17. The Like button 17.1.12.4. Improvements to the targeted advertising platform 17. What functionality does Facebook provide its members? 17.1. movies. CONNECTED TV COMPANIES: POSITION STATEMENTS 16.1. BT research project on social TV 15.1.1. Facebook for entertainment sites 17. Meta tags 17. Facebook Live 17.4. Panasonic 16.3.4.2.2.4. Twitter is a public forum for discussion 18.3.2.1. Movie trailers and celebrity photos 17. media. Vizio 113 17. Open Graph 17.

1.2.2.5. The Vizio app platform 20.3.3.2. Broadcasters and TV shows: live commentary to and from viewers 18.1.3.2.4. Broadcasters: Twitter integration with third-party sites for live streams of opinion 19.2. Actual uses: Consumers’ Facebook social interaction on Verizon FiOS 19.3. TNO: ConnecTV – a field trial of social networking with TV 19.3.1.1.2. “Viewers only want more TV on their TVs” – end of an era? 19. User login and authentication 18. The keyboard and text entry challenge 21.3. Unexpectedly high Facebook photo usage 19. MARKETING CONNECTED TV APPS – THE CONSUMER PROPOSITION 20.2.1. How do consumers use the Yahoo Connected TV platform? 21.2.4.18.4.2. AT&T Research Labs: CollaboraTV – people want person-to-person interactivity via TV 19. The Twitter Platform and the TV industry 18.1. platform operators: how mobile integration prefigures TV integration 18. Twitter’s business model: data.4.4. Pre-written updates: BT and NDS 21. CE manufacturers. Potential uses: Keeping in touch or meeting new people? 19.1.2.1.4.2.1. Nielsen research: Viewers now use Facebook on PC while watching live events on TV 19. How Vizio markets its apps and the keyboard 130 138 21.3. Promoted Tweets and Trends 18.3.2.2. Potential commercial benefits 19. Research into communication via the TV set 19.1.2.2.1. Case 2: Auxiliary or an extension to the TV experience 19. Should platforms offer pre-written Facebook and Twitter updates or let users write them? 21.2.1.3.1. Case 1: Enriching the core TV experience with social networking 19.1.3.4.4. Vudu’s launch of Facebook and Twitter apps 20. Data for search engines 18. CHALLENGES IN IMPLEMENTING SOCIAL INTERACTIVITY ON TV 21.2.2.3.futurescape. Shared TV viewing – the Internet is a “virtual sofa” 19.1. The Vudu app platform 20.1. From two-screen viewing to connected TV: Integrate communication into the TV set 19. advertising and commercial accounts 18. What it offers consumers 20. People want a more social experience with TV 19. Testing and launching Facebook on Verizon FiOS – two use cases 19. How sharing is a key motivation for using the Internet together with TV 19.2.1.1. Possible barriers to use: Privacy and multiple viewers 20. VIEWER BEHAVIOUR WITH CONNECTED TV SYSTEMS 19.3. Write their own updates: Motorola and Verizon FiOS 140 Social TV © Futurescape 2011 – www.2. Commercial accounts 18.3.tv . Carnegie Mellon University: real-time chat is “distracting but enjoyable” 19.3.6.

with Facebook friends Screenshot 36: NDS Oona concept interface. below video Screenshot 10: Mitsubishi implementation of Vudu apps store Screenshot 11: LG set with Skype app and contacts list Screenshot 12: Panasonic Viera Cast apps store Screenshot 13: Cello LCD TV Twitter app by Oregan Networks Screenshot 14: Vizio TV with Facebook app Screenshot 15: Vizio TV with Twitter app and app selection interface Screenshot 16: Vizio TV Bluetooth remote control with slide-out QWERTY keyboard Screenshot 17: ABC user registration via Facebook – ABC still requires more details from users Screenshot 18: Social distribution for Dr Who. showing users their friends are sharing CNN stories Screenshot 20: Desperate Housewives Facebook page cross-promotes Jamie’s Food Revolution Screenshot 21: Desperate Housewives Facebook page .22. SCREENSHOTS 142 – 222 Screenshot 1: Yahoo Connected TV – widgets in dock at bottom of TV screen Screenshot 2: Yahoo Connected TV – interface for viewer to access Flickr functions Screenshot 3: Yahoo Connected TV – thumbnails from set of Flickr photos Screenshot 4: Yahoo Connected TV – full screen view of Flickr photos in slideshow display Screenshot 5: Yahoo Connected TV – Facebook in widgets dock Screenshot 6: Vudu movies app – viewers can share movie ratings via Facebook and Twitter Screenshot 7: Vudu movies app – posting a movie rating to viewer’s Facebook profile Screenshot 8: Vudu apps store – interface Screenshot 9: Vudu Facebook app – Facebook status update. widget shop with free and premium widgets Screenshot 38: Verizon FiOS TV Widget Bazaar Screenshot 39: Verizon Facebook widget – navigation Screenshot 40: Verizon Facebook widget – starting status update Screenshot 41: Verizon Facebook widget – status update text entry Screenshot 42: Verizon Facebook widget – finished status update Screenshot 43: Verizon Twitter widget – navigation Screenshot 44: Verizon Twitter widget – logging in Screenshot 45: Verizon Twitter widget – send Tweet Screenshot 46: Verizon Twitter widget – choose to Tweet on current TV show or new topic Screenshot 47: Verizon Twitter widget – writing Tweet Screenshot 48: PS3 BUZZ Quiz World – publishing story to Facebook Screenshot 49: PS3 BUZZ Quiz World – story in Facebook user’s Wall Screenshot 50: Xbox Facebook – home Screenshot 51: Xbox Facebook – profile Screenshot 52: Xbox Facebook – photos Screenshot 53: Xbox Twitter – home Screenshot 54: Xbox Twitter – user profile Screenshot 55: Xbox Twitter – reply. retweet options Screenshot 56: Xbox Twitter – trending topics Screenshot 57: Xbox site – promoting Facebook and Twitter services Screenshot 58: Samsung connected TV set: Facebook and Twitter integration. Facebook fan shares BBC America YouTube trailer Screenshot 19: CNN Facebook social plugin. with more videos and graphic novel Screenshot 34: Twitter’s Promoted Tweet adverts for Starbucks and Toy Story 3 in search results Screenshot 35: NDS Oona concept interface. top right Social TV © Futurescape 2011 – www. a model for connected TV VOD co-buying? Screenshot 23: ITV invites users to rate and recommend shows for Facebook friends to discover Screenshot 24: From the ITV site. choosing YouTube. prediction contest Screenshot 33: Adidas World Cup Facebook page Wall.futurescape.store tab Screenshot 22: Co-buying movie tickets on Facebook. with Like buttons Screenshot 32: Adidas World Cup Facebook page.com catchup viewing Screenshot 31: Adidas World Cup high definition video ad on Facebook.tv . TV shows now and next. become Jay Leno Facebook fan (left) Screenshot 30: 30 Rock Facebook page – newsfeed tells fans about NBC. sharing a rating to Facebook friends Screenshot 25: ITV News integrates Facebook Live Stream for viewer chat in Leaders’ Debate Screenshot 26: Sky News integrates Facebook Live Stream for viewer chat in Leaders’ Debate Screenshot 27: Lost – Facebook event invitation to set up viewing parties Screenshot 28: MTV visualization of tweets during Video Music Awards – see timeline at bottom Screenshot 29: NBC site – login with Facebook (top right). Facebook and IMDB apps Screenshot 37: NDS Oona concept interface.

China Table 4: Global connected TV sales and shipment forecasts Table 5: Connected CE device sales and shipment forecasts Table 6: Forecasts for connected CE device shipments and uptake globally Table 7: Google TV – companies partnering and refusing to partner Table 8: The Yahoo Connected TV app platform – growth. Twitter and other social widgets Table 10: The consumer proposition for Yahoo’s TV and video widgets Table 11: App platforms partnering with CE device manufacturers – June 2010 Table 12: Facebook and Twitter users as percentage of the total US TV audience. Yahoo Table 21: BT social research topics – 2010-2011 Table 22: Facebook Platform TV. Europe. right Screenshot 69: Miso on Android mobile: home screen Screenshot 70: Miso on Android mobile: user’s activity screen Screenshot 71: Miso mobile: check in icon and what your friends are watching Screenshot 72: Miso on iPad: Family Guy check in Screenshot 73: Miso Web site: user’s recent activity Screenshot 74: Motorola Xoom tablet. shipment. news. 2010 Table 2: Connectivity solutions for US TV households with Internet-connected TV. Twitter and Facebook apps Screenshot 60: Sony Google TV: Twitter app Screenshot 61: Google TV interface: search results for Boardwalk Empire Screenshot 62: BBC broadcasts Twitter hashtag for comedy show Have I Got News For You Screenshot 63: BBC iPlayer: note recommendation function on left Screenshot 64: BBC iPlayer: recommendations integrated with Facebook and Twitter Screenshot 65: GetGlue on iPad Screenshot 66: LG Tweet TV: prototype digital TV mobile that overlays tweets on TV picture Screenshot 67: Loyalize: featured TV shows on iPad Screenshot 68: Loyalize: Mood-O-Meter on iPad – note Twitter integration. social TV service: Facebook and Twitter invite integration Screenshot 75: Starling on smart phone: welcome screen Screenshot 76: Starling on smart phone: comments on Caprica TV show Screenshot 77: Starling on smart phone: TV shows screen Screenshot 78: TvTak: taking photo of TV screen to identify commercial Screenshot 79: TvTak: comment on TV commercial. Microsoft. March 2011 Table 3: Connected TV sales. with Facebook and Twitter integration Screenshot 80: TvTak: commercial on YouTube and invitation to enter contest Tables Table 1: Connected CE devices in Western Europe. Americas. 2011 Table 13: Facebook’s penetration in major TV markets.Screenshot 59: Samsung connected TV Smart Hub app store. media. Yahoo and Microsoft middleware Figure 2: Facebook and Twitter in the TV value chain – innovation and disruption Figure 3: Internet users prefer to login with their Facebook digital identity – April 2010 Figure 4: Twitter / Oxygen trial of social media driving ratings for Bad Girls Club Social TV © Futurescape 2011 – www.futurescape. penetration forecasts: USA.tv . by unique viewers Table 18: Top 10 TV shows with the most Facebook fans – June 2010 Table 19: Do people tweet more about live television? Table 20: Facebook online ad revenue compared with Google. forecast and target figures Table 9: The consumer proposition for Yahoo’s Facebook. 2011 Table 14: US broadcasters utilizing Facebook and Twitter logins in addition to own login Table 15: Top Web sites for US viewers while watching major TV events Table 16: Cost of selected 30-second TV spots in the US market Table 17: Facebook as a top video viewing site. entertainment launch partners – April 2010 Table 23: The five main principles of shared TV viewing Table 24: Three benefits to viewers from participating with a Facebook TV group Table 25: Four types of Facebook user Table 26: Key findings from the ConnecTV field trial Figures Figure 1 Facebook and Twitter apps reach TV via Google.

tv .Global Media Coverage of Social TV Social TV © Futurescape 2011 – www.futurescape.

tv Social TV © Futurescape 2011 – www.futurescape.futurescape.To order your copy online visit: www.tv .