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The Only Facebook Page Vendor Guide Youll Ever Need

Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop pages on the social network. Facebook page creation is a boming area of technology, with new offerings and startups appearing on a regular basis. The field is so crowded that even experts in social media may find it difficult to explain the differences between one company and another even the social networks directory uses only geography to differentiate among the vendors. So we sent a questionnaire to all of the vendors listed under the page tools category in Facebooks developer directory. We asked them to tell us what their prices and customer bases are, because those are things that no amount of marketing-speak can fudge. The responses to these questions appear in the roundup below. This is by no means comprehensive, and we plan to update this post as more companies enter the field. To all of the page developers listed in Facebooks directory but not yet appearing here: Well add you to this post as soon as you complete that questionnaire and return it to us. Product Name and Price: Carrot Creative, $100,000 and up for custom campaigns and solutions Number of Customers: 10 Top Customers: Red Bull, Burton Snowboards, Bloomberg, Disney, Ford, and News Corp. Product Name and Price: Fission Strategy, $15,000 to $35,000 Number of Customers: About 30 Top Customers: Knight Foundation, Grameen Foundation, Define American, Center for Community Change, ONE Campaign, Oxfam, Greenpeace, NRDC, MomsRising, and AFL-CIO Product Name and Price: Friend2Frien, custom development starts at $15,000 Number of Customers: Hundreds Top Customers: HarperCollins, Siemens, Paramount, Universal Pictures, Hyundai, Volkswagen, Avon, Peoples Choice Awards, New Belgium Brewing, Outside Magazine, REI, Polartec and Bacardi Product Name and Price: HootSuite, basic starts at $5.99 per month Number of Customers: More than 2 million Top Customers: PepsiCo, Sony Music, U.K Foreign and Commonwealth Office, New York Public Library Product Name and Price: Likeable, $3,000 and up Number of Customers: About 250 Top, Verizon, Neutrogena, The Pampered Chef,, Things Remembered and Ritani Product Name and Price: Pagemodo, Basic is $9 per month or $75 per year; Pro is $19 per month or $159 per year; Agency is $59 per month or $399 per year. Number of Customers: More than 250,000 Top Customers: Pittsburgh Steelers, Korean Pop, City of San Diego, Michael Bolton, University of Kentucky, The Oscars, and Domo Product Name and Price: Shoutlet, $15,000 to $300,000 and up Number of Customers: Thousands Top Customers: Burger King, Four Seasons, Cisco, CareerBuilder, Burts Bees, Bare Escentuals, Readers Digest, IKEA, Snap-On Tools, and Norwegian Cruise Line Product Name and Price: Engagement Builder, $250 to $900 per month Number of Customers: More than 500 Top Customers: Lufthansa, LOral, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot Product Name and Price: Strutta, as low as $299 for do-it-yourself tools Number of Customers: Hundreds Top Customers: Crate and Barrel, Adidas Golf, Edelman PR, Hilton Hotels, Mens Health and Womens Health magazines and United Way Product Name and Price: Syncapse Platform, licensed according to the number of managed locations Number of Customers: 80 Top Customers: BlackBerry, Anheuser-Busch InBev, Diageo, Nationwide Insurance, and Sony Product Name and Price: Tigerlily, price depends on number of pages and apps included Number of Customers: 50 Top Customers: Universal M usic, Disneyland, Orange, YSL, LVM H, M &M s and French Republic Product Name and Price: Usablenet, $50 to $250,000 Number of Customers: 12 by year-end Top Customers: Amtrak, Delta, Este Lauder, FedEx, Hilton, M arks & Spencer, ShopNBC, Sprint, JCPenney, Victorias Secret Product Name and Price: Vitrue SRM , starts at around $500 per month for small and midsized companies Number of Customers: Hundreds Top Customers: BBDO, Digitas, OM D, GameStop, JCPenney, Best Buy, Converse, Toys R Us, M cDonalds, Dairy Queen, Dominos, M acaroni Grill, IM AX, AM C, AT&T, Intel, American Express, FedEx, M TV, Disney, TLC, Discovery, Clear Channel, Frito Lay, P&G brands, Johnsons, Dr. Pepper, M aybelline, Snapple, Honda, Ford, Harley Davidson, Southwest Airlines, NASCAR, University of Texas, Emory University, Project (Red), M iller Lite,

Southern Comfort, and Coors Light Product Name and Price: Facebook Applications, self-service offering starts at $250 per use, premium solutions and applications start at $5,000 Number of Customers: more than 300 for premium offerings; self-service just launched Top Customers: Ford, Intel, Starwood, AOL, AM D, Simmons, Jeep, Fisher Price, Draft FCB, CP+B, Triad, BBDO, and Big Fuel