2012 Rose Parade in decline?

2012 Tournament of Roses sponsorhsip has declined from the previous year.
* Source Pasadena Tournament of Roses

2011 Tournament of Roses Floats participants:

1. Alzheimers Association & Pfizer 2. American Honda 3. Anheuser-Busch, Inc. 4. Bayer Advanced 5. Beverly Hills Tournament of Roses Committee 6. Burbank Tournament of Roses Association 7. Cal Poly University, Pomona & San Luis Obispo 8. China Airlines 9. City of Alhambra 10. City of Glendale 11. City of Hope/City of Duarte 12. City of Los Angeles 13. City of South Pasadena 14. City of Torrance 15. Cunard Line 16. Dick Van Pattens Natural Balance Pet Food, Inc. 17. Discover Financial Services 18. Dole 19. Donate Life 20. Downey Rose Float Association 21. Farmers Insurance 22. HGTV 23. Kaiser Permanente 24. Kiwanis International 25. La Canada Flintridge Tournament of Roses Association 26. Lions Club 27. Los Angeles Count Firemans Benefit & Welfare Association, Never Forget 9/11 28. Lutheran Laymens League 29. Macys Queens Float 30. Mes http://wfmj.images. worldnow.com/imag sina Wildlife Management 31. NAMCO BANDAI Games America Inc. 32. Odd Fellows & Rebekahs 33. The Quikrete Companies 34. RFD-TV 35. The Ronald Reagan Presidential Foundation 36. Rotary International 37. Saving Americas Mustangs 38. Shriners Hospitals for Children 39. Sierra Madre Rose Float Association 40. Trader Joes 41. UNO 42. US Bank 43. West Covina Rose Float Foundation 44. Western Asset Management

2012 Tournament of Roses Floats participants:

1. AIDS Healthcare Foundation 2. American Honda 3. Bayer Advanced 4. Burbank Tournament of Roses Association 5. Cal Poly 6. California Clock Company 7. China Airlines 8. City of Alhambra 9. City of Glendale 10. City of Hope 11. City of Los Angeles 12. City of South Pasadena 13. City of Torrance 14. Dick Van Pattens Natural Balance Pet Foods, Inc. 15. Discover Card 16. Dole 17. Donate Life 18. Downey Rose Float Association 19. Farmers Insurance Group 20. Girl Scouts of Greater Los Angeles 21. HGTV 22. Kaiser Permanente 23. Kiwanis International 24. La Canada Flintridge Tournament of Roses Association 25. Lions Club International 26. Loyola Marymount University 27. Luthern Hour Ministries 28. Macys 29. Microsoft Kinect for XBOX 360 30. Ministry of Tourism &Creative Economies, Republic of Indonesia 31. NAMCO Bandai Games America Inc. 32. Odd Fellows and Rebekahs 33. Paramount Pictures 34. RFD TV 35. Rotary International 36. Shriners Hospitals for Children 37. Sierra Madre Rose Float Association 38. Trader Joes 39. US Bank 40. Wells Fargo 41. Western Asset Management