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Press Release

BrandTailors signs the rebranding solution for Igienol, the first friendly chlorine-free disinfectant brand
Bucharest - November 30th, 201 1

BrandTailors strategic brand consulting and design firm finalized the development of the rebranding program for Igienol - Interstar Chims chlorine-free disinfectant brand.
Andreea Florea Brand Strategy Coordinator
BrandTailors is the signatory of Igienols rebranding solution by means of a design strategy intended to reposition the brand within the competitive landscape of the chlorine-free cleaning products sub-segment. Inspired by the children-addressed cosmetics product category, Igienols new visual identity and package design are reflective of the brands unique personality, approaching, in an optimistic and positive manner, the consumers need for friendly disinfection.

Igienol is a manifesto for the childrens freedom to explore and discover, in a welcoming home, encouraged and supported by mothers without any fears associated to germs and bacteria. The visual identity and package design are contributive to the repositioning of Igienol as the disinfectant you can touch, drawing attention on the products intrinsic values and functional benefits so as to offer the consumer the calm perspective on disinfection and efficiency thats unprecedented in the Romanian markets disinfectants sub-segment. Andreea Florea Brand Strategy Coordinator

The textile appearance package design is based on an original pattern created from toy shapes in order to highlight the brand addressability and to support the expression of its child-friendly personality. Together with the logotype and the symbols change of color from one product to the other, the brand gains neat differentiation and shelf stand-out within the competitive landscape. The BrandTailors team members who have contributed to the development of this project are: Andreea Florea brand audit and brand strategy, Melania Moisi and Ovidiu Pop logo design, Melania Moisi package design, Alina Crang and Cristina Ionescu project management, Mihai Prplea preproduction processing. 1/2

Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living or Ambasador and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich or Yammix. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

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