(This is a blueprint as to how I and my group members are planning to move forward with our idea of “WASHING MACHINE
WASTE WATER FLUSH”)
BUSINESS PLAN OF A NEW PRODUCT
NAME: WASHING MACHINE WASTEWATER FLUSH 1. EXECUTIVE SUMMARY: A) MISSIONTo reuse waste water of washing machine in the use of flush of toilets in economical way so that water conservation and employment generation increases in our nation and thereby generating profit in the long run.
B) BUSINESS MODELFor our product and services which we are planning to provide to end customers, for this we apply “Cutting out the Middleman model.” This model is also called as disintermediation. It is the removal of intermediaries in a supply chain: "cutting out the middleman". Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent), companies may now initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. This model will help us in making our business positioned in the minds of customer with a feeling of transparency and societal benefit.
C) USP OF OUR PRODUCTIn today’s urban cities, almost every home has washing machine. 50-60 litres of water in every wash get wasted. If we create a model (a pump which takes out dirty water from every washing machine and is passed through motor which purify it. Later it is joined with flush of public toilets, government office toilets, and household toilets.)
Benefits of the product and service • Easy to use
• • • • • Applicable throughout the country Eco-friendly Cheaper to install Societal marketing Profit generation as well
D) STRATEGYThe steps needed to make our new idea successful are as follows: a) We will firstly make pumps (product) suited for washing machine. b) We need to take franchise with 1 or 2 washing machine companies like whirlpool, LG. c) We will fit the product which will pump out the waste water. d) The pump has to be attached with the motor which purifies the wastewater.
and household toilets. These may include: • • • proximity to ports of entry and beneficiaries existing buildings security
B) SOURCES OF HANDLING YOUR INVENTORYDetermining Storage Requirements-Selecting a Suitable Location
There are a range of factors to consider when deciding on the location of a new warehouse facility and these may vary depending on whether you are selecting a location for a temporary building or selecting from one of a number of existing buildings. almost every home has washing machine.
E) SWOT ANALYSISStrength:
Country wide applicable Eco-friendly Economical
New concept Time-consuming Target market is wide
Can get franchise from MNCs International tie-up if possible
New entrants may come up with same product Socio-cultural factor is also a threat for those household who deny linking up their toilet flush with washing machine. If we create a model (a pump which takes out dirty water from every washing machine and is passed through motor which purify it.
f) So. government office toilets. finally our business is indulged into providing service of re-using wastewater of washing machine into flush. PRODUCT AND SERVICES: A) DETAIL OF PRODUCTIn today’s urban cities. Later it is joined with flush of public toilets.
2. 50-60 litres of water in every wash get wasted. corporate toilets as flush.e) This motor is then to be fitted or linked up with the public toilets.
and Secure compound.
Warehouse Preparation Planning Space layout The areas that should be planned are both the general storage areas and the areas for goods receipt.g. an area for garbage disposal e. labeling. etc.e. nature of handling equipment available. It is also desirable that space should be set aside for the following activities: • • • • • • • • equipment maintenance and parking. kitting. the need for other activities.
Planning It is worth keeping these requirements in mind during the planning of the main operating areas. refueling of trucks. repackaging. washroom. e.g. access and parking for vehicles. an employee rest area. and An administration office.
. Planning consideration needs to be given to the following: • allocate space for each type of product and locating number. charging of equipment batteries such as pallet trucks. duration of storage needed i. short term or long term. empty packaging. a quarantine area for keeping rejected goods. goods to be sent back or destroyed. consignment picking and goods dispatch.• • • • • • • • •
the context site condition access services land size available purpose of warehouse previous use of the facility floor weight access to labor
Factors to consider: • • • • • • • nature and characteristics of goods to be stored. number of loading docks required.
In general. etc. allow sufficient space to repackage damaged items and place it in separate stacks. Inventory management techniques need to be implemented to prevent wasteful surpluses and to ensure proper stock rotation to avoid costly losses due to expired goods. for their intellectual creativity. music. invention etc. allow space for storage of cleaning materials and supplies. Symbolized as "©". such as alcohol and ether. preserving and releasing medical supplies and drugs should be established in consultation with the medical experts.
Types of Intellectual Property Rights Intellectual Property Rights signifies to the bundle of exclusionary rights which can be further categorized into the following heads-
Copyright. allocate areas for damaged items by consignment number. loading and unloading. For example: • With combustible items. in respect of his invention. Procedures for controlling. •
A patent is termed as the exclusionary rights given by the government or the authorized authority to its inventor for a particular duration of time. musical and literary in nature. specific attention is required when storing and handling. Stacks should be one meter from the walls and another meter between stacks. Sufficient free space is needed to operate a warehouse effectively. Such rights can be granted for areas related to literature. When planning the size of a warehouse consider: o planning on having about 70-80% utilization of available space.
Special storage needs Some relief items require special attention in terms of the type and security of the storage area. which are used in the business practices. •
. ADMINISTRATIVE PLAN: a) Intellectual propertyIntellectual property rights are a legal concept that confers rights to owners and creators of the work. whilst considering: o throughput rate o Handling characteristics of items.• • • • • •
Allow sufficient space for easy access to the stacks for inspecting. offers exclusive rights for protecting the authorship of original & creative work like dramatic. sizing the goods receipt and dispatch area. one of the forms of intellectual property right. the intellectual property law offers exclusionary rights to the creator or inventor against any misappropriation or use of work without his/her prior knowledge.
1999. 1999 was passed in the Upper House of the Indian parliament for replacing the Designs Act. any instrument. minimum of 2 lakhs of investment has to be done for per city. The Copyright (Amendment) Act. The sui generis legislation was approved by both houses of the Indian parliament on 23rd December. The Trade Marks Bill. is the distinctive sign or indication which is used for signifying some kind of goods or/and services •
Trade secret points towards a formula. design which is kept confidential and through which any business or trade can edge over its rival and can enjoy economic gain.Patna and Delhi. 1999 was passed by both upper house and lower house of the Indian parliament and was later on signed by the Indian president on 30th December. The Industrial Designs Bill. 1911. 1999 was passed in the India parliament during the winter session for replacing the Trade and Merchandise Marks Act. so. Later in 2 years of time. symbolized as the â„¢ and ®. 1999 in the Indian Parliament for amending the Patents Act of 1970 which in turns facilitate to establish the mail box system for filing patents and accords with the exclusive marketing rights for the time period of 5 years. It was passed on 23rd December. 1999. 1999 which was passed on 10th March. c) cost associated with location-
Every location requires minimum of 2 acres of land. 1999 and was named as the Geographical Indications of Goods (Registration & Protection) Bill. pattern.
• • •
b) projected or current locationWe have planned to initiate the business from Mumbai.The trademark or trade mark. d) all legal agreementsName of legal agreement required to start up a business are:
Affidavit Acknowledgement of Receipt of Goods Addendum on Payments Addendum to Lease Agreement Addendum to Rent Agreement Application for Reservation of Corporate Name Articles of Incorporation Assignment of Accounts Receivable (With Non-Recourse) Assignment of Accounts Receivable (With Recourse)
. The Patents (Second Amendment) Bill.
Intellectual Property Rights in India
It consists of • The Patents(Amendment) Act. 1958. 1999. 1999 was introduced in the upper house of the parliament for further amending the Patents Act 1970 and making it compliance with the TRIPS. opening up the branch in 2 more states.
Promotion of this new business Targeting customers Pamphlet designing to attract customers Dealing with Washing machine manufacturer like LG
Analyzing investment portfolio Projecting the good prospect.m. per person-------8hrs Collection of wastewater from different locations Cleaning of office •
2 financial advisors-------------rs. Negotiation with franchise or different washing machine manufacturer like LG
4 marketing managers----------------rs. location for future investment. 3500 p.Assignment of Contract Assignment of Contract for Purchase of Real Estate Assignment of Contract to Sell Land Assignment of Copyright Assignment of Copyrights Assignment of Literary Property Assignment of Money Due Assignment of Mortgage Assignment of Option to Purchase Real Estate Assignment of Real Estate Purchase and Sale Agreement
e) List of people in the business15 labors 2 financial advisors 4 marketing managers 1 bookkeeping clerk 1 chairperson f) Their roles in business / salary / no.m. of hours they work-
• 15 labors-------------------rs.m-------------6hrs
Looking after whole management Policy making Strategic decision-making
4. ACCOUNTS AND LEGAL: a) system for daily accountingJournal and ledger for daily records Profit and loss account Balance sheet at the end of year
. 4000 p. 2000 p. 10000 p.
of contracts Branding will be done by ANNA HAZARE……. government office toilets. grantor. These trends are classified as secular for long time frames.
c) Market trends. Pricing and BrandingPackaging of the pump and motor--. As our business is mainly concerned in providing service of re-using waste water into flush. e) Sales strategy-
In the initial stage. 2500 onwards Pricing of the service----------------Rs. Providing few schemes or offers will attract households to adopt our service. and the one authorized to act is the agent. few contracts will help us to establish our image in the market. Hence. or donor (of the power). and secondary lasting short times.
c) Method of sales and distributionMaking customer aware of new feature in washing machine which not only washes clothes but also can be used in toilets as flush. or some other legal matter. donee.public toilets. Thus. snehil kumar
c) power of attorneyA power of attorney (POA) or letter of attorney is a written authorization to represent or act on another's behalf in private affairs.all industrial product details on packet. Traders identify market trends using technical analysis. INSURANCE: a) kinds of insurance. business.V. Advertisement on T. Pamphlet and hoardings Demonstration to households
d) Packaging. 5000 onwards depending upon the no.A market trend is a putative tendency of a financial market to move in a particular
direction over time.
.maha nagar palika who supply water into public toilets. how to use. hence it reflects that our product and service is as solid and worthy as he is.
5. varying over time. a framework which characterizes market trends as a predictable price tendencies within the market when price reaches support and resistance levels. packaging doesn’t come into play.b) name of the person for accounts record1 financial manager. name: Mr. The person authorizing the other to act is the principal. making double performance. primary for medium time frames. or attorney.he is firm in his views. Pricing of the pump and motor-----Rs. We need to take contract
under privatized terms. it is intangible.Liability insurance 6. MARKETING PLAN:
a) Target market. and household toilets flush
. Door to door service has to be given to demonstrate the functioning and usage of waste water flush. and requests. h) customer serviceThis is very important for our business. work in progress!! This is a blueprint as to how I and my group members are planning to move forward with our idea of “WASHING MACHINE WASTE WATER FLUSH” HOPE U LIKE IT.g. Face book. planned and sustained effort to establish and maintain mutual understanding between on organization and its publics. and receive immediate feedback from their various stakeholders and public. Increasingly. My friends and relatives are also contributing towards capital. we are taking loan from STATE BANK OF INDIA at interest rate of 7. such as Blogs and Social media (Twitter. b) income projectionThis helps to analyze the amount of profit generated.
7. Linked In.5% which is helping us to generate capital.e. social media outlets allow the organization to engage in two-way communication. problems. FINANCIAL DOCUMENTS: a) loan fund statementThis is a very important document for any business as it helps to know the loan i. Monica Sinha Roll no.) as tools in their public relations campaigns. We need to constantly overview customer feedback.f) AD strategyAdvertisement has to be focused on the benefit of service and not on the feature of product. companies are utilizing interactive social media outlets. etc. liabilities of a business. quantity of positive statements from different users). Unlike the traditional tools which allowed for only one-way communication.
g) Public RelationPublic Relations is the deliberate.
8. OUR OWN WEBSITE
It will be made soon. Furthermore companies can join discussions with multiple user identities to create a positive image of the company (e. foursquare (social network). Moreover.