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Fancy a snog?


Branding Strategy
Assignment 1 Group 25

Frozen Yogurt

I am from N.Y. I was a bank investor. I live in London for 24 yrs.

Im Rob Baines.

I want a real healthy yogurt !!

Im the SNOG Founder & owner.

methodology Methodology


23 different types of companies in UK were listed. Website research Contact by E-mail and phone at first.



Literature Review

1 HR face to face interview with Rob At SOHO SNOG. Audio / Video / Photo record 30 questions were made.

Data Analysis

Findings & Recommendation

Touch points Values Vision



Digital Media

Health ao healthy lifestyle suggestion


Creativity Working with young people


Future analysis SWOT of branding

Pioneer in the UK &emotional connection will be snacks Building social media Internet Only summer key
Vision of thefast and be founders

-(Branding Strategy Insider, 2008) flexible Yogurt is a trend short Healthybecome a friend experience Build on customer & contemporary concept term Differentiating promotion marketing one-on-one Doubt about ingredients -(Branding Strategy Insider,2010)

(sweeteners & Co-creation with other businesses and toppings) Stay close to brand values consumers


Be honest Growing market Girly brand image -

men? Home away from home

Increasing number of lactose intolerant people Epidemic related to supplies

Recommendations References

Journals: Books: 2011) Expansion in Europe

SNOG official web site. Available at: (Accessed 25-11-

Branding (1994) Commentary: Securing the FutureSimon &Brand. Journal of Davis, D. (1996) Insider (2008) The Future of Branding. Available at: Aaker, S Strategy Building Strong Brands. London: of Your Schuster UK Ltd. (Accessed 08Product & Brand Management, Vol. 3 No. 2, 1994, pp. 42-49 11-2011). F. male/unisex branding Gilmore,on(1999) Brand Warriors. London: HarperCollinsPublishers. Focus

Branding Strategy Insider (2010) Top Ten Branding Keys For 2011. Available at: national comparison. The Journal of Services Marketing, vol. 11 no. 1 1997, Gob, M. (2009) Emotional Branding. New York: Allworth Press. 39-52 2011.html#more (Accessed 08-11-2011).

Lee, M. and Ulgado, F. Consumer evaluations of fastfood services: a cross-

Provide hot snacks for winter London: Thames & Hudson. Olins, W. (2008) The Brand Handbook. time Suggestion: create App

Branding Strategy Insider (2011) Four Methods Of Strategic Brand Building. Borja deat: Mozota, B., 2003. Design Management. New York: Allworth Press. strategic-brand-building.html#more (Accessed 08-11-2011). Management Today (2011) Decisions: Pablo Uribe and Rob Baines, Snog. Available in order to: at: (Accessed 08-11-2011)

Co-create with consumers

The independent Online (2010) Frozen yoghurt: Cooler than ice-cream. Available o Use one-on-one advertising at : (Accessed 11 November 2011 ) o Increase consumption
o Do market research Caterersearch (2009), Is frozen yogurt the new ice-cream. Available at: 11 Novermber 2011)

Thank you

Branding Strategy
Assignment 1 Group 25