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San Mateo, CA 94401 (650) 346-7106 E-mail:

Senior, Results-Oriented Manager & Team Leader, Skilled Market Researcher, Effective Strategist & Client Consultant QUALIFICATIONS SUMMARY
Strong revenue and profit production: Rebuilt survey research team, contributing to rapid revenue growth 4X in 5 years with salesper-person increasing 88%. Reversed $300,000 loss into most profitable regional practice in 2 years, 67% over profit goal. Effective team builder and leader: Built top research team over past 6 years expertise sought throughout the company. Rebuilt regional marketing research team, salvaging operation. Innovative marketing researcher and problem-solver: Key player in developing advertising effectiveness survey business for global leader in digital measurement, a primary strategic initiative and key source of survey research revenue. Designed leading-edge studies on Social Media, e.g. measuring impact on pathway to purchase; guiding product development, pricing, and positioning for social media monitoring service. Led several pioneering studies demonstrating impact of online information sources and media on conversion. Designed and implemented research plan to help launch startup and new product Financial Times of London Pharma New Product Launch of the Year Finalist, attained top 5% in sales out of 1,100 products launched in category. Designed European and Latin American Customer Value Analysis studies to train Top Tier 1 computer distributor sales force, leveraging competitive advantages uncovered by this research.

EMPLOYMENT HISTORY comScore, Inc. South San Francisco, CA 2005 to 2011 Vice President Survey Research, Media West & Technology
Effectively supported sales teams, with revenue more than doubling from 2007 to 2010. Key player in establishing comScore as a leading provider in Advertising Effectiveness research, including Cross Media studies (sold first study). Team identified as incubator of new ideas/research around Search, Digital Media, and Social Media highly satisfied clients (Yahoo!, Google, GroupM Search) spot-lighted in White Papers, Webinars, ARF, etc. Leveraged expertise in Advertising Effectiveness and Segmentation Research throughout comScore.

ROGER BROOKS (650) 346-7106 EMPLOYMENT HISTORY (Cont.) AlphaDetail, San Mateo, CA
(Startup providing online physician marketing research to pharmaceutical and bio-tech clients.)


Director, Professional Services

Led project teams, growing key client relationships awarded 3 new studies from largest client. Improved efficiencies and value-add capabilities introduced and trained staff on statistically tested data tables and multivariate analyses (e.g. regression), now company standards.

GfK Custom Research, San Francisco, CA

Senior Vice President (and General Manager) Vice President

2002 to 2003 July 2002 to October 2003 January 2002 to June 2002

Implemented smooth leadership transition, retaining key staff and preserving most profitable operation in company. Successfully assumed client responsibilities, with concentration in customer satisfaction research.

Cooke Pharma, Belmont, CA

1999 to 2001 (Launched patent-protected, FDA-regulated medical food to relieve the symptoms of heart disease) Consultant and Vice President responsible for marketing research, product marketing, marketing communications, customer service, and customer/physician database content design and development. Designed and conducted marketing research program to launch new medical food product attained top 5% in sales out of 1,100 products launched in category. Measured and evaluated retail sales, advertising/promotion effectiveness, product taste, and user feedback (developed testimonials).

Elrick & Lavidge Marketing Research, San Francisco, CA

Vice President High Technology & Financial Services Practices: Vice President & General Manager, Western Region:

1996 to 1999 September 1998 to March 1999 February 1996 to September 1998

Rebuilt Western Region practice and research staff from 0 revenue stream to only region in U.S. to exceed revenue and profit goals in 1998 by 20% and 67% respectively. Established large-scale domestic and international research studies with leading new high technology and financial services industry clients.

NFO Research, Inc., San Francisco, CA

Marketing Manager (Senior Account Manager)

1988 to 1995

Won $1,000,000 annual tracking study against 7 competitors, doubling sales against quota in first full year and increasing regional revenue by 25%. Managed largest regional client relationship for ongoing pioneering payment system tracking study, measuring payment method and credit card share, acquisition, usage, and attrition.

EDUCATION: University of Wisconsin Madison MBA & BA, Honors Graduate