Wednesday, November 30, 11

Wednesday, November 30, 11

Sky Recording is a Recording studio located in Kansas City. This is Sky Recording’s only source of promotion and display. Their site hits strong on the values that they carry but lacks to show examples of photos of what they do. There’s not real voice or essence that existed. I wanted to give them a voice so the first step to rebrand them was the name.

N A M E

C H A N G E

NAME CHANGE
Wednesday, November 30, 11

Sky Recording, being the original name was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

SKY RECORDING
NAME CHANGE
Wednesday, November 30, 11

N A M E

C H A N G E

Sky Recording, being the original name was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

RECORDING

SKY RECORDING
NAME CHANGE
Wednesday, November 30, 11

N A M E

C H A N G E

Sky Recording, being the original name was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

RECORDING

SKY RECORDING
NAME CHANGE
Wednesday, November 30, 11

N A M E

C H A N G E

816 RECORDING

Sky Recording, being the original name was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

KANSAS CITY, MISSOURI

2011

Wednesday, November 30, 11

Really focusing on the name change, 816 Recording, along with it’s identity, really started to develop.

RECORDING

YOUR PIECE OF THE SKY.
Wednesday, November 30, 11

Along with the name change a new series of explorative rebranding took place to bring 816 recording to where it is now. The new brand mark has an arrow pointing up at the sky to hint at the previous name and also mimics a metronome and the needle on a record player.

Wednesday, November 30, 11

816 recording’s goal was to begin to voice attributes of elegance (CLICK) that also reflect a modern (CLICK) and a timeless (CLICK) Kansas City. To push these attributes, the following characteristics of the rebrand began to form to reflect these three words.

ELEGANT. MODERN. TIMELESS.

Wednesday, November 30, 11

816 recording’s goal was to begin to voice attributes of elegance (CLICK) that also reflect a modern (CLICK) and a timeless (CLICK) Kansas City. To push these attributes, the following characteristics of the rebrand began to form to reflect these three words.

AUDIENCE.

Wednesday, November 30, 11

The words that were chosen as the brands attributes were partially derived on the characteristics that our audience and clients are composed of. With so many night skies, and so many stars 816 is giving their audience an opportunity to become a star and get their piece of the sky. These musicians are special breed.

PASSIONATE.
Wednesday, November 30, 11

They are musicians who are passionate.

DESIRE.
Wednesday, November 30, 11

And musicians who perform because they have an undoubted desire to spread the sound of music.

SERIOUS.
Wednesday, November 30, 11

Musicians that are serious about getting the quality and best experience while recording - whether they’ve recorded before or it’s their first time.

DREAMERS.
Wednesday, November 30, 11

Through this form, I have aimed to gear my thoughts on the pun of 'stars' and getting the respect, and recognition, musicians want and some dream of come true.

x

x

x

RECORDING

RECORDING

RECORDING

x
BACKGROUNDS

Wednesday, November 30, 11

We’ve worked out the new look of 816. There are certain ways to use it. First, you’ve got to understand the parts. Once you get the way it works, you’ll see how it complements how we work. It is black and white. Literally. 816 RECORDING always stays one of the two. The only thing that ever changes is the color it rests on. There’s plenty of space in the sky but just make sure the brand mark can breath in the space that’s around it.

PRIMARY TYPE

Chronicle Text G4

abcdefghijkl mnopqrstuv xyz.
SECONDARY TEXT

GOTHAM BOOK CONDENSED GOTHAM MEDIUM CONDENSED GOTHAM BOLD CONDENSED
Wednesday, November 30, 11

Directing our type for one voice and a large audience. This typeface, Chronicle text, is found where any body copy is. It adds a little more breathing room between letters than the secondary type has to offer.

PANTONE HEXACHROME BLACK PANTONE 877 M PANTONE 425 M

PANTONE 305 M

PANTONE 3035 M PANTONE 425 M

PANTONE 5115 M PANTONE 7448 M
Wednesday, November 30, 11

Colors are important. Knowing the order of use and how to use them prevents misuse. Don’t just throw them around, we’re serious. Use the primary colors to set the tone. Blacks and greys show strength and that nice cyan highlights pieces and adds a different personality to the cooler colors. Those secondary colors give more of a personality to the personalized pieces, like business cards, and individual staff member stationary. This helps display that we’re all individuals and that we each own our piece of the sky.

Wednesday, November 30, 11

With so many night skies, and so many stars 816 is giving their audience an opportunity to become a star and get their piece of the sky. So all of the background imagery includes starry images like this.

Wednesday, November 30, 11

This “space” can be thought of as real-estate which is up for grabs.

Wednesday, November 30, 11

After getting the clarifying what and who 816 is - it’s time to spread the word.

Wednesday, November 30, 11

Invoice sheets, letterheads, and envelopes . . .

Wednesday, November 30, 11

Every year, we record a variety of music. All of the music we produce passes standards of what you usually hear. To give everyone an earful of how dedicated we are, we compile a limited edition sampler with a note from Jim Schrader, himself.

Wednesday, November 30, 11

This sampler has made it all over the world and back. Kansas City is where we are. We plan to show bands on their visit how this city has such an impact on people and leaving them wanting to come back for more.

BUS STOP AD

Wednesday, November 30, 11

Wednesday, November 30, 11

in the form of business cards. Each card is a different “Piece of the Sky”

Wednesday, November 30, 11

Wednesday, November 30, 11

Promotional clothing.

Wednesday, November 30, 11

And to spread advertisement not on site, 816 has equipment trucks (for recording equipment transfer),

HOME PAGE

ABOUT

CLIENTS

WORK

PLAY

CONTACT

RECORDING

816
With over forty years' collective experience in big league audio, we have your sound design covered. 816 RECORDING supplies audio recording production services a host of other communications professionals we’d like to call musicians. These customers choose 816 RECORDING for superior music recording. 816 RECORDING is conveniently located at 19th & Main Sts. in Kansas City, Missouri's historic & very artistic Crossroads District, between Downtown & Midtown.

YOUR PIECE OF THE SKY.

MUMFORD & SON

DAMIAN MARLEY

RADIOHEAD

THE NATIVES

Wednesday, November 30, 11

and a website to give possible clients a look into what 816 Recording is about. Our web presence is extremely important. Using the same colors, shapes, and treated images, our brand is cohesive inside and out. Offline on paper and online on the screen.

Wednesday, November 30, 11

We are not what’s in style, we create what style is. We have structure but like every strong building, we have room to bend for which ever way the wind blows. We are still connected to our roots with the location in Kansas City. Forgetting the past is not an option. We choose to let it inspire us.

elegant, modern, and timeless.

WE ARE

trendy, stiff, or dated.
Wednesday, November 30, 11

AND WE ARE NOT

We are not what’s in style, we create what style is. We have structure but like every strong building, we have room to bend for which ever way the wind blows. We are still connected to our roots with the location in Kansas City. Forgetting the past is not an option. We choose to let it inspire us.

YOUR PIECE OF THE SKY.

Wednesday, November 30, 11

At 816 Recording we believe it's time to give it all you've got and to let us help you get "your piece of the sky".

Wednesday, November 30, 11

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