SENSATIONALISM

sensationalism comes in many forms.
prejudged biases
shock value in photo journalism
even overexposed celebrities
SENSATIONALISM
SENSEYSHUHNLIZUHM n.
1. Subject maer, language, or style producing
or designed to produce startling or thrilling
impressions, to excite and please vulgar taste.
2. e use of or interest in this subject maer
or language: e cheap tabloids relied on
sensationalism to increase their circulation.
3. Philosophy.
a. the doctrine that the good is to be
judged only by the gratication of
the senses.
b. the doctrine that all ideas are derived
from and are essentially reducible
to sensations.
sensationalism
1. Subject matter, language, or style producing or designed to produce startling or thrilling impressions or to excite and please vulgar taste.
2. The use of or interest in this subject matter or language: The cheap tabloids relied on sensationalism to increase their circulation.
3. Philosophy.
a. the doctrine that the good is to be judged only by the gratification of the senses.
b. the doctrine that all ideas are derived from and are essentially reducible to sensations.
SENSATIONALISM*
IS AN EDITORIAL BIAS IN
MEDIA WHERE EVENTS
AND TOPICS IN NEWS
ARE OVER-HYPED TO
INCREASE VIEWERSHIP
OR READERSHIP
NUMBERS.
*
Sensationalism is also a form of theatre.
sensationalism* is an editorial bias in media where events and topics in news are over-hyped to increase viewership or readership
numbers. sensationalism is also a form of theatre.
HERE AT KCTV,
WE HAVE ANSWERS
FOR THIS THEATRE.
here at kctv, we have answers for this theatre.
“Fact Reporting by KCTV”
KCTV BELIEVES
SENSATIONALISM IN
NEWS REPORTING TODAY
SWAYS THE OPINIONS
OF VIEWERS.
kctv believes sensationalism in news reporting today sways the opinions of viewers.
IN RESPONSE TO THIS,
INSTEAD OF NEWS
REPORTING, KCTV IS
COMMITTING ITSELF TO
FACT REPORTING.
In response to this, instead of news reporting, kctv is committing itself to fact reporting
WE WANT TO BRING THE
FACTS ON THE TOPICS
THAT AFFECT AND
INTEREST OUR VIEWERS
TO HELP THEM MAKE
INFORMED OPINIONS
AND DECISIONS
IN THEIR LIVES.
we want to bring the facts on the topics that afect and interest our viewers to help
them make informed opinions and decisions in their lives.
TRUSTWORTHY
NEUTRAL
FORWARD
CONCISE
ENERGIZED
We follow these attributes throughout every part of what we do to help us fight sensationalism.
trustworthy, neutral, forward, concise, and energized.
5
We are no longer just on channel 5. We have other stations, and many other ways to get the facts to you besides television. kctv has always been our call
letters, and kctv5 has been the name of our news program for the last twelve years. So we’re keeping kctv because of the history behind it, but we’re losing
the 5 to streamline and make us ever more concise.
We are no longer just on channel 5. We have other stations, and many other ways to get the facts to you besides television. kctv has always been our call
letters, and kctv5 has been the name of our news program for the last twelve years. So we’re keeping kctv because of the history behind it, but we’re losing
the 5 to streamline and make us ever more concise.
However, kctv isn't the name of our program. Our program is now called Fact Reporting. This serves as both the name of our program and our tag line. The
attention shouldn't be on us, but on the facts. We are but a vehicle for the facts we bring to our viewers.
WHITE BLACK
pure white

pure black

kctv's colors are a striking and energized white and black occasionally with a shade of gray. The only time color ever comes into play in the system is in
imagery. The color palette is strikingly energetic when used as stark black and white.
COLOR BLOCKING
Our system hangs on the use of color blocking. Black and white are the only colors used except for full color imagery. Color blocking is simply that,
rectangular blocks of black or white to help give our designs a base and a supporting element.
Te main typeface used in the new system is nix Condensed
Black, Medium, and Regular. It's a very concise and neutral
typeface that doesn't bring auention to itself. It is always set in
uppercase, never lowercase. For all body copy and any other
copy set ispt or smaller is set in the Arno Pro font family. Arno
Pro is innuenced by i¸1n and io1n century humanistic book
typefaces that lends itself to feeling trustworthy.
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
12345678901?.,:;*-+~$%&
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
12345678901?.,:;*-+~$%&
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
12345678901?.,:;*-+~$%&
Condensed Medium
Condensed Black
Condensed Regular
Arno Pro Font Family
The main typeface used in the new system is din Condensed Black, Medium, and Regular. It's a very concise and neutral typeface that doesn't bring attention
to itself. It is always set in uppercase, never lowercase. For all body copy and any other copy set 18pt or smaller is set in the Arno Pro font family. Arno Pro
is influenced by 15th and 16th century humanistic book typefaces that lends itself to feeling trustworthy.
Primary Secondary
Primary
Our logotype is our brandmark. The kctv logotype is set very concisely in all caps.
KCTV and Fact Reporting are both set in all caps. Fact Reporting is bolder over KCTV because it is more important. The facts are always more important
than us. Both of our logotypes are concise and neutral truths of who we are and what we do.
Primary
Lock Up
Secondary
Lock Up
Primary
Lock Up
Secondary
Lock Up
Our signature lock up is concise and effective. When our names are put together, Fact Reporting should always be twice the height of kctv. Also, the word
"by" should be added in front of kctv so the lock up reads like a statement, "Fact Reporting by kctv". The lock up should always be either black on white, or
white on black.
As time goes on, we want to be known as the trustworthy facts station in Kansas city. We want our logo to become a "seal of approval". Anytime a viewer
sees it, they can automatically know the facts will be true and neutral.
Primary
Lock Up
Secondary
Lock Up
Primary
Lock Up
Secondary
Lock Up
If our signature needs to exist on imagery or video, the signature gets a background. That way, the lock up still exists either as black on white, or white on
black.
The white on black versions should be used on top of light imagery, the black on white versions should be on top of dark imagery.
Primary
Lock Up
Secondary
Lock Up
When our signature is put onto anything with other brand logos, or anything that isn't pertinent information about kctv, the space around the signature
should at least equal the height of kctv.
Imagery is the only place where color comes in. Imagery is information, and for us, information always takes precedent over everything else. Images should
accompany any facts addressed. But when imagery isn’t fact specific, it should be shots of Kansas City.
Imagery should have minimal editing to it, let the photographs speak for themselves. We give unfiltered facts of what's going on around us, our photography
should reflect this value, as well.
When imagery is used in talking about a specific fact, there should be minimal intrusions on top of it obscuring the image's information. The only things that
should ever be on fact specific imagery is our signature and a secondary, anchoring color block. However, when the imagery isn't fact specific, it's okay to
put blocks of color and information on top of it so the imagery acts as secondary, supportive information
IMAGERY
Imagery is the only place where color comes in. Imagery is information, and for us, information always takes precedent over everything else. Images should
accompany any facts addressed. But when imagery isn’t fact specific, it should be shots of Kansas City.
Imagery should have minimal editing to it, let the photographs speak for themselves. We give unfiltered facts of what's going on around us, our photography
should reflect this value, as well.
When imagery is used in talking about a specific fact, there should be minimal intrusions on top of it obscuring the image's information. The only things that
should ever be on fact specific imagery is our signature and a secondary, anchoring color block. However, when the imagery isn't fact specific, it's okay to
put blocks of color and information on top of it so the imagery acts as secondary, supportive information
collateral
COLLATERAL
collateral
Front
Back
Card
Everyone here has a kctv business card, and they all use them routinely as a means of communication for people outside of kctv. Because of this, our
business card is bold among the world of business cards, while still concise and neutral.
Front Back Front Back
Stationery
We send out letters and invoices daily to all different kinds of people with varying information in them. The structure of out letterheads need to be able to
accommodate that varying information while still staying concise.
The front has our pertinent information in the top left, and "Fact Reporting" set at the bottom, leaving the vast majority of the page open for personalized
content.
The back carries the color blocking over to help indicate where the letter should be folded, and highlights "Fact Reporting".
Stationery
Front
Back
Envelope
Our envelopes fit right in line with our letterheads. We simplified the address information on the front to just the basic information for mailing purposes. We
put the black on the flap of the envelope as both a nice little surprise, and to leave the front open for any other information needed. Also, the inside of the
envelope is black as well to help the letter inside stand out.
Front Back
Shirt
Our shirts aren't the usual collared shirt like you would expect. Just a simple shirt that carries our company's names. Each shirt is customized for the
individual with their name on the front in place of where kctv usually goes.
Billboard
The Billboards we use are image heavy and brand light. They should highlight big goings-on here in Kansas City, rather than about kctv itself. Our logo
should always be in the lower left-hand corner of the billboard with a block of color on the left to anchor it.
Website
Our website is all about getting the facts to you as directly and easily as possible. It's been simplified to top headlines on the main page. The navigation has
been moved to the left and restructured slightly. All of this has been done in search for a more concise design that makes our website even more user friendly.
Van Graphics
Our news vans are seen all over Kansas City and all outer-lying cities and counties. Everyone has seen it at least once somewhere with or without knowing
it. They work fabulous as moving advertising. Ours is concise, and when put along with all the other advertising we have out and about, it fits perfectly.
People will know immediately who we are and what we do.
FACT
REPORTING
BY KCTV
+
IAN ARTHUR SPAETH
KCTV aims to fix the issues of news reporting today by committing itself to fact
reporting. Our new design system is trustworthy, neutral, forward, concise, and energized to help us achieve our
goal. We are but the vehicle for the facts we bring our viewers. Here at KCTV, we believe
that Facts are always first.

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