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Organic/Fairtrade-guide Malmö

The power to choose!

We don’t live in a local and confined society today. Our everyday

decisions have an impact on a global level. The food you buy, the coffee you drink and the clothes that you wear are often not made in Sweden. Most of the food is produced on the other side of the earth, sprayed with pesticides and transported thousands of miles. Your coffee beans are picked by weary hands, tainted with pesticides. The producer has to work long hours for a dismal wage. Clothes, which are often made of cotton, require a quarter of all pesticides that are used in the world. The pesticides spoil the water and make the soil unusable. What you consume on a daily basis in Sweden affects people and the environment around the world. By choosing an organic and Fairtrade alternative you contribute to a decreased use of pesticides, better working conditions for producers and a more natural environment for animals. Now it’s really up to you to make your contribution to a fair and environmentally friendly world. Your action is important! Consumer power is great and leads to changes where the producer must find alternatives which the consumer is satisfied with. One example is chlorine bleached coffee filters which disappeared overnight because consumers made a conscious choice. Malmö’s selection of shops and restaurants with organic and Fairtrade alternatives is continually increasing. This is the second edition of the Organic/Fairtrade Guide which was released in 2006 and

was so popular that it ran out

at once.

In the new edition you find that

many new shops and restaurants are added and ethical consumption is steadily increasing. Nowadays you can even find Fairtrade and organic products in big discount stores and well-known clothes chains. Making an ethical choice is no longer for do-gooders but fashionable and fun.

The producers of the Organic/Fairtrade Guide are a non-profit association with the name Naturskyddsföreningen and Studiefrämjandet which is an educational association. Naturskyddsföreningen in Malmö is a local branch of Svenska Naturskyddsföreningen (The Swedish Society for Nature Conservation). The association has 170.000 members in the whole of Sweden and is Sweden’s major environmental association. Our members are everything from mushroom experts, frog fanatics to climate enthusiasts with the environment as the common denominator. On our homepage you can find information about getting involved in the association, current activities and contacts. Studiefrämjandet (The Study Promotion Association) is Sweden’s biggest educational association. We are not tied to any political party, trades union or religion and our focus is on nature , animals, the environment and culture. Studiefrämjandet has 18 member associations of which Naturskyddsföreningen is one. These associations activate people with an interest in among other things nature, animals, the environment, outdoor life, music and culture. Studiefrämjandet arranges study-circles and other activities. You can read more about Studiefrämjandet’s programme and other activities on our homepage We wish you a pleasant and tasty read. Your choices can create a more environmentally friendly, fairer and more pleasant future!

Maria Collings, President in Naturskyddsföreningen i Malmö Nette Sjögren, Studiefrämjandet in South Western Skåne

Organic and Fairtrade in the city of Malmö

Do you want the world to be more healthy and fair? Then you are holding the right book in your hand. The Organic/Fairtrade-guide shows the way to shops and restaurant which offer organic and Fairtrade products. By choosing these products you contribute to a more sustainable society, not just in Malmö. You also care for your own and others health. The first edition of the guide, which came out in the spring of 2006, was produced by Svenska Naturskyddsföreningen and was financed by the city of Malmö’s environmental grant. This revised second edition is produced by Studiefrämjandet in Malmö and financed by the city of Malmö’s environmental grant. The guide wants to show what’s already there in Malmö and to inspire other business people and of course consumers to catch on to the strong trend for ethical and sustainable consumption. In Malmö’s environmental programme for 2003-2008 there is a goal that 10 % of farmland should be organic by the year 2008. Furthermore 20 % of the food purchased by the city of Malmö should be organically produced by 2007. By the year 2012 100 % of Malmö’s school restaurant’s food should be organic. The city of Malmö became the first Fair Trade City in Sweden 17 May 2006. That implies among other things that all the council departments are obligated to increase their purchase of Fairtrade products, that there is a certain amount of Fairtrade products in the shops of the city and that the citizens of Malmö are given information about Fairtrade. During Malmö’s first year as a Fair Trade City a committee has been formed to coordinate the activities which has so far amounted to a Fairtrade festival, school cinema and discussion about the production of jeans in China and the training of council employees.

You can find out more on:

Organic products

Organic products are better for yourself and our environment. By choosing organic products you make an active decision to lessen the burden on air and water and both enhance your own health and the health of those who have produced the product. The variety of organic products is steadily increasing. There are now organic alternatives in almost all categories: Food, clothes, detergents, make-up, hair care … There are several advantages for the environment with organic production. Chemical pesticides are not allowed on organic farms. That’s why no chemical pesticides reach lakes and groundwater from organic agriculture. Instead biological pesticides such as insects are used. Artificial fertilisers, which are both a limited resource and very energy consuming, are not allowed in organic farming and the same goes for GMOs. It is also forbidden to add synthetic additives to organic food. The organic farms

benefit biological diversity since there are no foreign substances that can disrupt the delicate balance. In organic animal breeding the animals are free to practise their natural behaviour. That means e.g. that the pigs should be able to root, cows graze etc. The hens get more space than the ones bred on conventional farms. The calves get to spend more time with their mothers compared to conventional breeding and their feedstuff can’t contain antibiotics. Organic food is often a bit more expensive. That is due to the fact that the market share for organic produce is relatively small. Another reason is that organic farming can give a smaller yield as artificial fertilizers and chemical pesticides are not used. Organic farming is also more labour intensive. In Sweden the organic products are labelled with the KRAV mark. The certification of the products is done by “Aranea Certifiering”.


Flowers, swans and clover. It’s not easy to find your way in the jungle of labels that signal that a product is good for the environment. The fact that a product is eco- labelled doesn’t automatically mean that it is good for the environment. The label only says that the product fulfils certain criteria that the certifying organisation has decided. It means that it is less damaging to the environment than other equivalent products. Today there are four established eco-lables: Bra Miljöval, Svanen, KRAV for food and EU-flower (which you can only find on a few products so far). Bra Miljöval, Svanen and KRAV have been around for more than ten years and are wide spread. There is yet another mark: “Ekologiskt lantbruk” (organic farming) which you can find on certain cured meats and provisions today, since KRAV doesn’t allow the producer to add nitrite. Eco-labelling is there to make it easier for us consumers to make choices that are as harmless for the environment as possible. All labels - Bra Miljöval, Svanen, KRAV, EU-blomman and ”Ekologiskt lantbruk”

– also have another purpose: They put pressure on companies to produce more environmentally friendly products since the requirements for the certification are continually tightened. There are also other labels that indicate a care for the environment, such as WWF’s Panda. Some companies also have their own label which they put on their products. These are however not independent . Coop’s green clover, which you find on the shelves in the shops, signal a good choice for the environment, but doesn’t always mean that the product is eco-labelled. Another label that also should be mentioned is TCO’s (a trade union) label for computers and other office appliances. TCO has also worked out a label for mobile phones. One label that is becoming more and more established is FSC – Forest Stewardship Council – which includes products made of wood. When you are buying fish in the supermarket you might see the mark MSC – Marine Stewardship Council – which means that the fish is not close to extinction.

Organic products Organic products are better for yourself and our environment. By choosing organic products you
Organic products Organic products are better for yourself and our environment. By choosing organic products you
Organic products Organic products are better for yourself and our environment. By choosing organic products you
Organic products Organic products are better for yourself and our environment. By choosing organic products you

Hur har man råd?

Can you afford it?

Organic and Fairtrade products are often more expensive than conventional ones. What do you do then if you have no margins to spend more on your consumption, but still want to shop ethically?

By more raw materials – instead of processed products. If you cook big

batches and put it in the freezer you have made your own nutritious and cheap “fastfood”. Cook more vegetarian food. Experiment with beans, chickpeas and lentils – it’s

very cheap and nutritious food. Choose food according to the season. Food that doesn’t grow locally during the

season that we are buying is of course more expensive. Buy food in big packages, e.g. lentils in looseweight.

Bake your own organic bread.

Cook just what you need so that you don’t have to throw anything away. We

throw away about 25 % of the food that we cook in Sweden. Reduce your intake of unnecessary food like crisps, sweets, soda and biscuits.

It’s expensive food. Buy clothes more seldom – but clothes that you really like and feel good about.

Arrange a clothes exchange party. Bring all the clothes that you don’t feel like

wearing anymore and see if your friends want them. When you can’t afford to buy organic/Fairtrade clothes then buy second-hand.

Buy furniture and other things second-hand

Use your power!

We consumers have a lot of power. What we ask for, if we are enough people, will end up on the shelves. So, to get a bigger assortment of organic and Fairtrade products in the ordinary supermarkets we really only have to ask. Ask why there isn’t any organic milk, Fairtrade bananas, KRAV certified potatoes etc. Everything you could want to buy is organically produced, the shop has just chosen not to sell it. It’s that simple. The assortment of organic and Fairtrade products is increasing in conventional shops. Coop has taken the initiative with its Änglamark-range and ICA has followed suit. It’s easiest to find these products in supermarkets in the centre of Malmö, like Coop Erikslust, Malmborgs Caroli City or Hemköp. At Coop’s and ICA’s hypermarkets there are significantly fewer organic and Fairtrade products. Discount stores like Willys and Netto have started to sell more and more of these products and Lidl has even got their own range of Fairtrade products. But isn’t it more expensive? When the demand increases the prices will soon decrease. Besides, is it really fair if the prices go down too much? Somewhere someone else pays what it really costs: Poisoned groundwater, an ecosystem out of balance, illness because of work with pesticides and in some cases also child labour. We are the ones who make the decision, not somebody else.


Can you really make the world more equitable when you drink a coffee or buy a banana? The choices we make in the shop not only affect ourselves but also the people on the other side of the earth who produce them. By choosing Fairtrade certified products you can make a difference. Fairtrade is an ethical and social label which guarantees the consumer that Human Rights have been followed during the production of the product. The criteria for Fairtrade are based on the basic ILO-conventions (International Labour Organisation).

By buying Fairtrade you contribute to:

• Workers and farmers get paid a fair price (Fairtrade Minimum Price) for their produce • Counteract child labour • Promote the right to belong to a union • Counteract discrimination on the basis of gender, skin-colour and faith • Promote organic farming

Today Swedish customers can buy Fairtrade certified bananas, coffee, tea, cacao and chocolate in many supermarkets. The number of products is steadily increasing and some shops also offer avocado, pineapples, French beans, roses and quite a lot of other products. You can find the best assortment in Worldshops (e.g. Världsbutiken i Malmö). Nowadays you can also find Fairtrade wine at Systembolaget. Internationally there are more product

categories like tropical fruits, cutting flowers and nuts. In many European countries consumers are better at asking for Fairtrade products and therefore they have a better assortment. Because when demand increases, the range of Fairtrade products also increases. Fairtrade in Sweden consists of an association and a company. “Föreningen för Rättvisemärkt i Sverige” is a non- profit organisation whose aim is to inform about Fairtrade and raise public awareness of Fairtrade. Rättvisemärkt’s vision is a world trade based on respect for Human Rights and which promotes a better future for human beings and the environment. The members of the association are among others The Swedish Red Cross, The Swedish Church, SKTF, HTF and LO (the three last ones are trade unions). ”Rättvisemärkt i Sverige AB” is a company which issues licenses to Swedish companies who want to sell Fairtrade products. They also strive to increase the assortment of Fairtrade products in Sweden. The company is owned by the Swedish Church and LO (Landsorganisationen). Rättvisemärkt is connected to FLO, Fairtrade Labelling Organizations International,, who caries out the control of producers, is responsible for the development of new criteria and the certification of new producers. During 2006 knowledge about Fairtrade in Sweden increased considerably. 64 % of the population now know what the mark means, compared to 38 % in 2002. The sales of Fairtrade products, measured in volume, increased 63 % from 2005 to 2006.

Fairtrade Can you really make the world more equitable when you drink a coffee or buy

Barista Fairtrade Coffee

Scandinavia’s first ethical coffee-shop has opened in Malmö. Barista Fairtrade Coffee wants to offer as many fair trade products as possible without being more expensive than other cafés. The plan is to open a new Barista (the name of the chain) each month all over Sweden. More Barista coffee shops are already on their way in Malmö. Björn Almér is the CEO of Barista Fair Trade Coffee. He has a past as CEO for Espresso House for three years. - I have become more and more interested in sustainable development and have been frustrated about the fact that it has become more expensive to buy organic and Fair trade products. We have decided not to be more expensive than conventional coffee- shops and hope that our decreased margin will be weighed up by the fact that more people are choosing us, says Björn. Some people believe that being a chain and to be for ethical trade is a contradiction. I believe on the contrary that it is a good combination because it means that we can develop Fairtrade further by ordering larger volumes at lower prices. By being a bigger player we also have the advantage to be able to get ethical alternatives from suppliers who haven’t been interested in providing this before. A major part of our assortment consists of new products which would never have been there if it had not been for the big volumes we order. Björn and his colleagues chose to place their concept launch on the most popular shopping street in Malmö since Malmö has put more effort into sustainable development than any other city in Sweden. The choice at Barista is to a certain extent “KRAV-märkt” (certified by the Swedish equivalent to the British Soil Association). Milk, juice, butter, cheese, cream cheese and eggs are organic and more products are on the way. Moreover, most of the Fairtrade

products are also organically produced if not yet KRAV certified. The goal is to have the entire coffee shop KRAV certified. The staffs’ clothes shall of course also be produced under good conditions and contacts are already taken with a supplier. - We also give a share of the profit to our staff and have of course a collective agreement, because we believe in applying fair trade at home as well, says Björn Almér. The coffee-shop is popular with customers in all ages. To make everyone feel at home we offer two alternatives free of gluten every day and one vegan alternative. There are also alternatives free of nuts and lactose. In the counter you find scrumptious sandwiches, salads and pastries. If you are thirsty there is a great variety of different kinds of coffee, tea, smoothies and juices. Each Barista coffee-shop is sponsoring a school class in the Amhara district in Ethiopia with food through a UN project. This enables more children, not least girls, to go to school. This is why the staff proudly wear a UN emblem on their shirt sleeve nicely placed beside the Fairtrade logo. On their way out the customer can receive a bag of nicely packed coffee-grounds. The coffee-grounds are packed in a recycled coffee bag and is an excellent fertiliser in flower beds and flower boxes.

Barista Fairtrade Coffee Address: Södra Förstadsg. 24 Ph. no: 97 26 06 Opening hours:

Weekdays: 7 am – 9.30 pm Sat - Sun: 9 am – 9.30 pm

Astrid & aporna

Who is Astrid? Many customers ask themselves that question at the organic shop “Astrid och aporna”. The shop, at 350 m2, offers everything from vegetarian dog food, all kinds of provisions to environmentally friendly safety-razors. The founder Dan Stielow and his partner Lisa, with the middle name Astrid, started the shop because they were tired of shopping in ten different shops to find what they wanted. It’s airy and it almost feels like an ordinary supermarket when you walk with your shopping cart at Astrid och aporna. The major difference is that in this supermarket

you can’t find anything that has taken the life of a living creature, i.e. neither meat, fish nor bird. There are, however, a great variety of vegetarian alternatives, especially in the frozen-food displays.

  • - As much as possible of our products are organic and also Fair Trade, says Jenni

Stavare, one of the ones in charge. About 80 % of the products are organic. If it’s not

organic it’s always a health food product. When we started the shop we soon found out that finding good alternatives wasn’t that difficult. Our major supplier is “Kung Markatta” and “Biofood”, which probably are very minor suppliers to the major supermarkets. They have a really good selection. The shop has a big department for food and vegetables and a dairy department where even vegans and allergy sufferer can buy yogurt, cheese, milk and ice cream

Astrid & aporna Who is Astrid? Many customers ask themselves that question at the organic shop

made of soya beans or oats. A salad bar and a little delicatessen with hot food are on its way.

  • - We have a large choice for allergy sufferers, since we want everyone to be able

to eat good food. We have also chosen to have a lot of food suitable for diabetics and

others who want to avoid sugar. For all those with a sweet tooth there is also a lot to choose from, both sweet and salt. How about smoked, vegetarian beer sausage? Or marshmallows without gelatine? Astrid Lindgren, whom together with the founder with the middle name Astrid was a source of inspiration to the name of the shop, is certainly smiling in her heaven at all the vegetarian and environmentally friendly alternatives.

Astrid & aporna Gustav Möllersg. 2 (next to the concert hall) Ph no: 611 60 83

Opening hours: Mon-Th Fri 9 am - 8 pm Sat 10 am -5 pm Sun 11 am -4 pm

9 am - 7 pm

Dolce Sicilia

The most excellent Italian ice-cream which is also organic and a Fairtrade espresso with that, could it get better? Francesco and Gollie De Luca have given the citizens of Malmö a luxurious organic oasis where they can have a coffee or lunch, with the best Italian quality. The production of ice-cream runs in the family. Mother Francesca is the one who makes most of the ice-cream, but now the son Francesco is also a master of the receipts with its fine old traditions, which once his mother’s grandmother and grandfather used for making ice-cream in Sicily. The ice-cream is freshly made every day with organic ingredients like nuts, fresh fruit and the best of chocolate. During the summer season they also serve sorbet. Just as it says on the door to the ice-cream parlour they serve more than ice-cream. The menu also consist of crepes filled with either feta- cheese, salmon or prosciutto, foccacia with different fillings or a variety of different salads, e.g. with beans, tuna fish or mozzarella. The salads are made while you are waiting and are satisfying and fresh. If you choose the beverage Forza you get a real kick with freshly squeezed spinach, chilli, apple and lemon. There is also a great variety of different juices and beverages in exciting combinations to try. The coffee is both KRAV and Fairtrade certified and naturally comes from an Italian roasting-house. During the summer a lot of people enjoy the ice-cream and the food on the sofas outside the parlour or at the tables across the street. Since the ice- cream has become so popular Francesco and Gollie are now looking for other places to offer it to the citizens of Malmö.

Dolce Sicilia Drottningtorget 6 611 31 10 Opening hours: 11-21 every day

Dolce Sicilia The most excellent Italian ice-cream which is also organic and a Fairtrade espresso with


Quality is what counts at Emmerys, the Danish bread specialist. In its elegant premises on “gågatan” they offer 100 % organic bread, coffee and quite a lot of other products. – We want to produce the best of tastes. It should be a taste experience to shop and eat here, says manager Louise Olsson. Emmerys has existed for more then ten years in Denmark and now has 20 shops/coffee-shops, two restaurants and a big bakery where they use 100 % organic ingredients. The bread loaves are baked without additives or yeast. Instead they use something similar to a sourdough. The coffee is roasted in their own roasting-house. Behind the counter in Malmö a rich variety of bread is offered. The best- seller is the classical Danish rye-bread. All coffee that is served is organic and so are most of the sandwiches and pastries. In the shop you can also find several fridges filled with mostly Danish goodies: organic cheeses, salmon, chorizo, dairy products, juices and delicatessen like almond pesto with chilli. On the shelves there are among other things organic olive oil, pasta and Danish chocolate (to put on the bread). – More and more people are conscious of what they eat. They want to know where the products come from and care more about the environment and themselves, says Louise Olsson. At Emmerys you can have breakfast, lunch or a coffee either indoors or at the open-air café if the weather permits.

Address: Södra Förstadsgatan 5 Ph no: 12 61 90

Opening hours: Mon - Thur 7 am - 6 pm


7 am -7 pm

Sat 7 am - 5 pm

Sun 7 am -3 pm

Flickorna Fläderblom

Lilly-Ann Borgström has for many years been a promoter of organic food and used to run the catering company “Deli a la Lilly”. Together with Anna-Karin Olsson she has now opened a restaurant and delicatessen with the name “Flickorna Fläderblom”. Here you can easily find both organic and Fairtrade goodies. Most of the furnishing is made of reused material. The counter is an old door, the mosaic on one of the walls is made of broken plates. The table and chairs are flea market bargains. Despite this you get a feeling of newness and uniqueness with unusual dishes and prime produce. How about a liquorish cake? Potatoburgers with cashew- and peanuts, luxurious hummus or spicy fillet of cockerel from a free-range bird. The coffee, tea and the hot chocolate are of course both organic and Fairtrade. If you are thirsty you can choose between freshly squeezed juices or organic pop. At Flickorna Fläderblom you can also buy organic soaps and shampoos, spices and a great variety of marmalades, jams and chutneys which they produce themselves. Behind the counter you see a tray filled with freshly baked bread. In the basement of the newly renovated premises Lilly-Ann and Anna-Karin bake and cook everything freshly each day. They receive both big and small orders from companies and private persons. Lilly-Ann is famous for her buffets groaning with delicacies. They are always artistically constructed with an unusual twist. The raw materials should if possible be organic and bought locally since they believe that it results in both better quality and a better environment. – A lot of people value their spare time very highly and come here to pick up their food instead of cooking it themselves, not least when they are having guests. We have a lot of young people as customers. They are health conscious people who find it relaxing not to have to cook. We recommend organic produce primarily because we ourselves believe in a healthy environment. In addition the organic fruits and vegetables taste better, says Lilly-Ann and Anna-Karin.

Flickorna Fläderblom Lilly-Ann Borgström has for many years been a promoter of organic food and used

Flickorna Fläderblom Address: Köpenhamnsvägen 40 Ph no: 26 19 57 Opening hours:

Mon - Fri 10 am – 6.30 pm Sat 10 am - 4 pm

Ingrid af Maglehem

Fashion and classical clothes – everything produced ethically and environmentally friendly. Ingrid Elmvik has made it easier for the people in Malmö to dress smartly with a clean conscience. Her shop “Ingrid av Maglehem” is as far as possible as you can come from the prejudice of organic clothes. Instead you find shiny silk, soft wool and the very best of cotton in gorgeous designs. Ingrid, who has grown up in Maglehem, hence the name, has a degree in environmental science. She started her shop in the autumn of 2006 and has a wide collection of different designers, both Swedish and foreign. The latest addition is the Malmö-based brand “Righteous” with well-tailored clothes which are both Fairtrade certified and organic. Ingrid has chosen a selection of clothes that are more feminine and sensual and less of street fashion. The designer Camilla Norrback uses for example a lot of silk and laces. An extensive selection of Kuyichi jeans for both men and women makes it easy to find a pair of smart jeans. To produce a kilo of cotton it takes as much pesticides. Often DDT and Agent Orange are used without protection gear by farmers with early deaths and poisoned soil as a consequence. The clothes in Ingrid’s shop are produced with organically grown cotton (without pesticides). This makes them more expensive than the mass-produced clothes in the big clothes chains, but often less than designer clothes. On each piece of clothing it says how it has been produced. On the clothes from Deminwear you even find a name and a photo of the person who has sewn it. – I’m convinced that it’s this type of clothes that will remain in the future, says Ingrid. We have to change our lifestyles by shopping less and instead buy quality products that are produced without hurting the environment or people. Other brands in the shop are: Machja, Consequent, Serendipity, Ballade, Green Baby and the shoe brand El Naturalista.

Ingrid af Maglehem Fersens väg 14 Ph no: 12 65 66 Opening hours:

Mon - Fri 11 am – 6 pm Sat 11am - 3 pm

Restaurang Brogatan

1500 litres of organic whipped cream and 10 tonnes of organic potatoes a year. These are numbers that show that Restaurang Brogatan is one of the absolute biggest consumers of organic primary products in Sweden. It’s all about being able to offer a pleasant culinary experience and not doing it at the expense of others, says the founder and owner David Kallos. 15 years ago Brogatan was one of the first organic restaurants in Sweden. David Kallos’ goal was to offer fair food to reasonable prices. Fair for him means serving organic food as extensively as possible and also to offer his employees decent working conditions. He chooses to cooperate with local suppliers as much as possible, people whose enterprises he and his employees can visit. Brogatan buys for example all their beef from the meat supplier Curt Larsson instead of going through the big slaughter-house. Most of what is being served at Restaurang Brogatan is organic. Had it not been for the big sale of draught beer, the restaurant had passed the tough British organic certification that the Soil Association does, where 90 % of all that is being served, including drinks, must be organic. - Since I’m a chef from the start it feels very strange to pour poison on the food. The limits for pesticides are decided very arbitrarily. It’s better to choose organic and to use all our senses when we

choose groceries, not just our sight. A conventionally grown pepper can for example look really nice, but

be full of pesticide residue.

  • - We use organic products even if they are much

more expensive than the conventional ones, like butter and whipped cream. About 1 % of all organic butter that is being sold in Sweden is delivered to us, says David Kallos. The wine list at Restaurang Brogatan is extensive with quite a lot of organic wine. 4-5 organic beer

brands are always on offer, as well as organic liquor, e.g. brandy. The organic profile doesn’t show very much in the menu. Instead David chooses to profile the restaurant by not offering certain products, like conventional cola, despite the fact that he had earned more money if he had sold some of the conventional brands instead of the organic ones.

  • - The organic profile leaves its mark as something

positive, but as a customer it could be hard to

pinpoint what it is exactly.

Restaurang Brogatan Address: Brogatan 12 Ph no: 30 77 17 Opening hours: Mon-Tues 11.30 am–1 am, Wed – Thur 11.30–2 am Fri 11.30-3 am, Sat 12 am–3 am, Sun 12 am–1 am

Morot & annat

When everything is organic in a shop it’s easy and inspiring to shop. The city’s first organic shop is called “Morot & Annat”. Here you can find everything from luxurious dark chocolate and a variety of fruits and vegetable to clothes. Everything under the same roof and the assortment is continually increasing. Hanna Olson comes from a family which has a great interest in ecology. Her parents run Mossagården, an organic farm outside Veberöd. They deliver organic groceries to schools and kindergartens in the region, and her sister runs an organic web shop. –Thanks to Mossagården I can give a good price on fruit and vegetables. We have our own production or buy directly from farmers without middlemen. Then it becomes cheaper, says Hanna who runs the shop together with her husband Ulf Hansson. The shop has about 100 m2 packed with organic groceries. Besides a great variety of fruit and vegetables you can also find eggs, tea, coffee, beans, lentils, pasta, rice, dairy products, fish, sausages, ice cream, sweets

and snacks. In the shop’s basement Hanna sells organic clothes and textiles in hemp and cotton. Many of the products come from the Danish supplier Urtekram, which has produced and distributed organic products since the 70s. – The environment is a huge concern for me, says Hanna. The current trend is that everything should be produced as cheaply as possible. Most people don’t think about what consequences the production has for people, the environment – yes, for how we can go on living. To have certification organisations like KRAV and Fairtrade is really important to stop this trend. These products are also good for your health since they are free from additives like preservatives and artificial colouring.

Morot & annat Address: Drottningtorget 2A Ph no: 30 21 50 Opening hours:

Mon - Fri 12 -19 pm, Sat 10 am - 16 pm

“It should be simple and fun to shop fresh and organic vegetables”, says Ebba-Maria Olson, who runs the Internet shop Ebba-Maria wants to make it as easy as possible for those who want to consume with a common sense and care. That’s why she sells organic groceries through the internet. Ebba-Maria started the Internet shop with organic food two years ago and before that she sold organic food through orders by telephone. She views her web shop as a possibility for more people to buy organic food. The organic food is delivered every week to different places of delivery in Skåne, Halland, Göteborg and Stockholm. It could be at home at a family where the neighbours order a delivery together, or to a company or a school. Mossagården is also cooperating with different shops, e.g. Morot och annat, which is run by Ebba-Maria Olson’s sister, and also Ronnebygatans livs. It’s also possible to get the groceries delivered to your own doorstep by paying a small fee. The choices are many. You can either order a fruit and vegetable box with varying contents depending on the season and with matching recipes, or you can put together your own order from the wide assortment on the homepage. Besides fresh fruit and vegetables there are also different sorts of pasta, rice, preserves, juices, sweets and some delicatessen. – It’s an investment in yourself to buy organic, Ebba-Maria believes. A lot of people choose to spend a lot of money on less important things in life and then can’t pay a little extra for good and healthy food. Conventional food should be more expensive, since that production has consequences that we all have to pay for in the end. To shop organic is to take care of our air, water and soil for future generations. To buy organic is twice as good according to me, since you care both for yourself and for the environment. As a consumer you have great powers and by buying organic food you can contribute to a positive development, says Ebba-Maria. Ph no: 046 - 855 44 “It should be simple and fun to shop fresh and organic vegetables”, says Ebba-Maria Olson,

Farmer’s Market

Meeting up. That is what it’s all about. Besides quality and environmental concern of course. It’s really something special to buy something directly from the farmer that has produced it. At Bondens Egen Marknad at Drottningtorget local farmers meet customers in a quiet and pleasurable trade. Farmer’s Markets started in the ‘70s in the US. In 2001 the Farmer’s Market started in Malmö and was a success from the very start. The farmers, both organic and conventional, sell their locally produced products on eight Saturdays during the autumn and at a Christmas market. To buy directly from ”your” farmer has become fashionable. But above all it gives the customer full traceability and a clear environmental conscience since the transport is short and packages few. In 2002 Bondens Egen Marknad received the city of Malmö’s environmental prize and in 2005 the market was nominated for Skånemejeriet’s prize “Första Fröet”. To browse among freshly harvested vegetables and berries is an experience for all senses. You can taste cheese from Hishult, buy nutritious bottles of oil or durum-pasta and bread from Ven. It tastes of luxury, but doesn’t cost the earth. The market also offers meat products, like veal, beef and chicken and handicrafts made of wool and leather. The customers appreciate the peaceful atmosphere and to be able to buy directly from the farmer, who is often more of a proud producer than a cunning salesman. Three of the farmers on the market are there as salesmen of the third generation. The market generally begin the last Saturday in August and goes on for eight Saturdays in a row. The Christmas market is usually held the second Saturday in December.

Humanitetens Hus

Humanitetens Hus at Drottningtorget is the Swedish Red Cross’ national centre for humanitarian issues. The house is teeming with inspiration on how you can live more responsibly. With Humanitetens Hus the Swedish Red Cross has got a living meeting place for all those who want to change the world. Before the Red Cross moved into the building there was a museum for carriages. In 2005 the Red Cross opened the building for cooperation between industry, municipalities, the educational system, associations and other partners. The house is used for meetings, conferences and staff- education. The thought behind Humanitetens Hus is that lasting changes have to start at the point where the individual person is at the moment. They work with a pedagogical program called “The responsible human” – one for adults, one for children at intermediate level and one for secondary school pupils. The program offers tools to deal with discrimination, equality- issues, conflict management etc in tailored programs. The exhibitions at Humanitetens Hus are based on different themes and on the main activities of the Red Cross to give an introduction to the organisation. Besides the interesting exhibitions there is also an organic and Fairtrade café where you can enjoy coffee and cake with a clear conscience.

Opening hours: Tues 12 pm – 8 pm, Wed - Fri 12 pm -4 pm, some Saturdays Go to for a programme and more detailed opening hours. Address: Drottningtorget 8 Ph no: 32 65 40

Salt & brygga

Björn Stenbeck is filled with fervour for ecology. And his energy gives results . Other restaurant owners are following in his footsteps and his restaurant Salt & Brygga has been awarded prizes several times. – This is my dream come true, says Björn Stenbeck and makes a sweeping gesture over the elegant restaurant. The restaurant looks beautiful for the eye, but what you don’t see is the concern for the environment that is behind every detail. From the KRAV certified coffee-beans that he was the first in Sweden to have, to the furniture that is locally produced in sustainable materials and the leather on the sofa and on the chairs which is tanned with bark instead of chemicals. Nothing is left to chance. Salt & Brygga was opened in May 2001. Björn Stenbeck has had some tough years, but he’s optimistic concerning the future. There are really many customers eating lunch. Now he wishes more people to discover his restaurant in the evenings and that it becomes a natural meeting place for the people in the area. He wants to see a mix of people in the area, not only “credit card-people”. – The other day we had a birthday party for a 90-year- old and at the same time there were families with children eating here. You should be able to just drop in here. No special type of people should own this place. Malmö is segregated enough as it is. Björn Stenbeck is a pioneer of organic food. He believes that he has a responsibility as a restauranteur. – I would be able to lower the price on my food if I for example bought cheap chicken instead of KRAV certified

chicken, but I want to be able to feel proud and know exactly what I serve. Otherwise I would do something else. Restauranteurs should introduce new trends, e.g. the organic. We have the power to influence. Björn points to the fact that there are many prejudices against the organic movement. – A lot of people think that it is only radical environmentalists who walk around in clogs who are interested in ecology. That’s why many people are surprised when they come to Salt & Brygga. It is important to show that this is not something weird and to counter prejudices e.g. that there is no really good organic types of wine. This is also a class-issue according to Björn. Only 1 % of Africa’s area is grown organically, compared to Europe’s 15-20 %. – This is an example of cynical thinking. Just as long as we receive carnations sprayed with pesticides from Africa we don’t care about the consequences. We ignore our moral responsibility. When I serve organic food I have pulled my weight.

Address: Sundspromenaden 7, Västra hamnen Ph no: 611 59 40 Opening hours:

Mon - Fri 11.30 am – 2 pm, 6 pm - 10 pm Sat 12.30 pm – 10 pm Sun 1 pm – 5 pm

Salt & brygga Björn Stenbeck is filled with fervour for ecology. And his energy gives results

Ronnybygatans Ekolivs

”There is not much of it, but what there is, is good” could be applied to Ronnybygatans Ekolivs. Here you can easily and fast find most of what you need for your cooking and household. Everything is of course organic and quite a lot is also Fairtrade. Tiles and shelves on the walls. Ronnebygatans Ekolivs is situated in an old milk-shop. Here different kind of people shop, many them regulars. Students, parents of small children and older women are the main groups. Most of the people who shop here are also members. The purpose of the association is to give members a say when it comes to purchase and prices of the organic and mostly locally produced items. – The members run the shop together, form working groups and keep the shop open. Nobody gets paid for their work, but all members get a discount on everything in the shop. It’s not possible to be a passive member of the association, but the shop is open to everyone. We want to counteract the fact that people are unable to buy decent and fairly produced food for economical reasons. By doing the purchases together the association can offer its members better prices and more influence over the assortment and quality, says Liv Marend. The association also sells and lends newspapers and books which have a connection to the concerns of the association. Study-circles and lectures are also arranged. Besides fruit and vegetables you can also find organic dairy products from Skånemejerier, soyamilk, eggs, pasta, flour, cereals, tinned food, coffee and tea. They also sell cleaning agents and detergent, skin-care products and sweets. Fair Trade T-shirts can also be bought.

Ronnebygatans Ekolivs, Ronnebygatan 1 Opening hours: Mon - Fri 13 pm – 19 pm, Sat 12 pm – 15 pm Ph no: 0706 - 91 27 90

Uma Bazaar

To help others by helping yourself is the main idea with Uma Baazar. In this unique shop you can buy Fair Trade clothes, furnishings, jewellery and accessories from people who through this project have had the opportunity to get in to the labour market. There is a lot of bazaar feel to the shop. Indian pillows and African plastic carpets are mixed with baby clothes, toys and a wide assortment of clothes. In renovated and hand-painted chest of drawers you find tempting treasures from the whole world; jewellery, scarves, nice smelling teas and chocolate. The shop was started as a labour-market project with funds from the EU and the National Board of Health and Welfare. Five of the former project participants are now running the shop where there before was a hunting shop. Now the values have changed radically. As many as possible of the products should be produced sustainably according to ecological and social criteria. The idea originally came from Elisabeth Gudmunsson, the founder of the magazine “Aluma”. After having received a prize from IM she travelled to India, where after having made contacts with female co-operatives came up with the idea for a shop where those who worked there would be able to help themselves to a better life. The women in India receive education in their handicraft, a decent wage and good working conditions. Fairness and long-term planning are the foundation of the project. Uma Bazaar has a wide choice of children’s clothes in organic materials and toys which are kind both to the children’s delicate skin and to those who produce them. The renovated pieces of furniture are a side enterprise that has spontaneously developed. The pieces of furniture are continually renovated and painted with organic paint and sold in the shop. To shop here is not only good for the producers and the shop assistants but also for the customer. It’s simply beautiful to the eye and feels good in the heart.

Uma Bazaar Address: Östra Förstadsgatan 13 Ph. no: 12 30 85 Opening hours:

Mon-Fri 11 am – 6 pm, Sat 11 am – 3 pm, ”long Saturday” 11 am – 5 pm


Joshua Taylan, a hairdresser with experience from fashionable salons in several major cities, follows his conviction that everything that we do should affect the environment and our health as little as possible. That’s why he has started an organic hairdresser’s, Manatura on Drottningtorget. – My father taught me already as a child that you should leave as small a footprint after you as possible. You have to think about the way you are living so that your lifestyle doesn’t result in poisonous substances increasing in the environment. Joshua has grown up in the US and in England, and has had his own salon in for example San Fransisco. He has also worked in Tokyo and in London and is educated at Vidal Sassoon and Toni & Guy. When more and more of his colleagues had to quit as hairdressers because of severe eczemas and problems with their respiratory passages he decided to follow his conviction and start an organic hairdresser’s. The hairdresser Yen Berger also work in the saloon after the same principles. – In Sweden there are about 20 organic hairdressers and in Copenhagen alone there are eight, says Joshua. My goal is that the hairdressers who work with organic products become the norm, and those who work with synthetic and chemical products become unusual. Joshua’s saloon is consistently decorated with second hand pieces of furniture and the walls are

painted with environmentally friendly paint. He strives to use and sell products that are as locally produced as possible to cut down on unnecessary transports. Joshua not only sells products for the care of your hair but also organic skin-care and make-up. Many people might think that an organic hairdresser only does down-to-earth and a bit boring things with hair. On the contrary, Joshua is a specialist in dreads and dying and streaking hair to create really wicked hairstyles. The colours are organic and he creates perfect streaks with a product containing amongst other things bentonite clay. – The vegetable dyes make the hair thicker, since they stay on the outside of the hair, instead of going inside it like the chemical colours do, says Joshua. Joshua practices what he preaches. He eats organic food and buys organic clothes. He has no car and bikes and walks instead. He doesn’t view his way of life as demanding, on the contrary. To him it’s both about enjoying life and to take responsibility. – We should not destroy what we have come to enjoy.

Manatura Address: Drottningtorget 2 B Ph no: 797 40

Manatura Joshua Taylan, a hairdresser with experience from fashionable salons in several major cities, follows his
Opening hours: Mon - Fri 10 am - 6 pm, Sat 11 am - 4 pm

Opening hours:

Mon - Fri 10 am - 6 pm, Sat 11 am - 4 pm (“long Saturday.” 5 pm) Address: Södra Vallgatan 3, Södertull 611 59 55

Jane Wikström

Design is most important for Jane Wikström, one of the leading clothes designers in Sweden for organic clothes. For more than ten years she has struggled to increase the interest for environmentally friendly and organic clothes. Together with her daughter Anna Hansen she is aiming to have 100 % organic clothes in her collection by 2010. The clothes are sold in her shop at Södertull, in a net shop and through a mail-order catalogue. Organic children’s pyjamas in a cute gift bag . Exquisite shoes with vegetable tanned leather. Clothes with beautifully cut and skin friendly qualities. Jane Wikström, who has designed clothes since 1962 proudly show us around in her shop. Her collection is signified by ageless basic designs and so called “accent designs” which are suited for a special season. The designs are inspired by the “slow fashion” concept which in its turn is inspired of the “slow food-movement”, which is a counter reaction to the fast changes in the fashion industry. The manufacture of the clothes takes place in Malmö and in Estonia. The materials are either bought ready-made or of her own design and consist mostly of cotton, flax and hemp. About one third of the collection is now made in environmentally friendly, mostly organic materials but the goal is to reach 100 %. Great effort is made so that the production of the clothes is not damaging the environment or exploiting the people who produce them. The clothes are dyed in Sweden under strict supervision. – The typical customer is a woman who wants to feel good in her clothes, who is conscious both about her physical and mental health and who cares about the producers well-being, says Jane Wikström. I want to show the customers that it’s possible to combine good design with concern for the environment and people.

Malmö’s school restaurants

The pupils in Malmö’s schools eat more and more organic food. During 2006 22 % of everything that was served was organic and during 2007 they were able to reach their goal of 35 % already in June. The goal for 2012 is 100 % organic. During the autumn of 2005 Djupadalsskolan’s school restaurant functioned as a pilot in a project where the goal was to cook 100 % organic. The purchase of Fairtrade products are also gradually increasing. The high percentage of organic food that is used has not affected the budget. 35.000 portions of school-food per day – that means power to influence. When the major provisions companies caught on to the organic wave a few years ago and presented the organic products for the institutional kitchen a lot of municipalities didn’t want to buy them because it was too expensive. Birgitta Mårtensson-Asterland from Malmö’s school restaurants did what nobody else dared to do, she began to order the organic products. Malmö has since been role models when it comes to prioritising organic food. – If we as municipalities aren’t following the guidelines in the national environmental goals, who should then do it? says Birgitta. Nowadays all schools in Malmö have organic milk. Milk was one of the first products that was replaced. After that came carrots, cabbage and all beef. The list is now a long one and include among other things cheese, bread and cream. The school dininghalls often

show which ingredients are organic by putting up signs and they try to purchase those products that are most visible. In that way you both influence the children, the future customers, and improve the environment by supporting organic farming. – Hopefully the children also bring a positive view of organic food home to the parents. That organic food is more expensive than conventional is of course a problem. But it is not a problem that can’t be overcome. – Some municipalities ask for extra money to be able to buy more organic products, but I don’t believe that’s a sustainable solution. Just as in a private economy it’s possible to buy organic food without overstepping one’s budget. All it takes is a bit of rethinking, says Birgitta. It can for example mean a bit more vegetarian food and more vegetables over all in the food. You can also save money by buying produce according to the season, for example for the saladbar. Malmö is without doubt the biggest producer of school food in Sweden. Considering that Sweden is unique in its supply of warm school meals to everybody, Malmö might even be the best in the world on organic food.

”Ekomat i skolan” Helene Löfven Ph no: 34 30 73

Il Panifico

Il Panificio bakes Italian organic bread which is sold in both shops and served in cafés in several places in Malmö. The bakery is Slow Food certified and has gradually changed to baking exclusively organic bread. Il Panificio bakes bread as they did in ancient times without yeast. The founder Carmelo di Bartelo, who comes from Sicily, has worked as a baker in Germany and Denmark. He has delivered bread to gourmet restaurants and even to the queen of Denmark. His commitment has resulted in the Slow Food certificate, a certificate which is given to those who care about organic and locally produced food. It’s a reaction to the growing fast food culture in our world. Il Panificio is the first Slow Food certified bakery in Sweden. According to Carmelo doughs are living things and should be treated with respect. Each dough is unique – some of them require rough treatment, some of them should be handled with care. No machines can feel when or if the dough needs water, or if the texture is just right. Only experienced baker hands have that feeling. That’s why the dough has to be kneaded by hand, Carmelo believes. The loaves of bread have names which make you long for Italy: Pan di Casa, Pan di Foccacia, Pan di Pomodore …

You can buy the bread at the following shops:

Il Panifico Il Panificio bakes Italian organic bread which is sold in both shops and served

Mästers Livs Möllans ost Normans Deli Patisserie St:Gertrud Van Lunteren, which used to be Il Panificio’s shop and café (Erikslustvägen). They also have other organic products.

Slottsträdgårdens Café

Organic coffee and cake in the open in the middle of the city. Slottsträdgårdens Café is an oasis for both body and soul, open all year around. After your coffee you can admire the gardens and maybe buy some vegetables or flowers to take with you home. Slottsträdgårdens Café is situated in a small grey wooden house between Malmöhus Castle and the canal. Slottsträdgården was opened in 1994. Since 2003 the café is run by the association “Slottsträdgårdens Vänner” and the garden by the municipality. The gardening in the KRAV certified garden is led by John Taylor, a man with a great interest in ecology. In the garden there are concerts and lectures. You can for example learn how to cut roses or grow tomatoes. The garden consists of a herb garden, a fruit garden and a magnificent flowerbed of perennials. The association has a number of allotments at their disposal. The café is run by two employees and quite a few volunteers. They offer organic beverages, sandwiches, grilled ciabatta, carrot-cake and a lot of other tasty things.

Opening hours for the café:

Mon - Sun 11 am – 5 pm Opening hours gardening school:

Mon - Fri 9.30 am - 3.30 pm Address: Slottsträdgården, behind Malmöhus slott.

Café Zenit/Världsbutiken

You can both take a Fairtrade coffee and do your Fair Trade shopping in one place at Kommendanthuset, where you find “Café Zenit” and “Världsbutiken i Malmö”. Here, opposite Malmö museum, you can eat an organic lunch, have a coffee with organic cakes and shop Fairtrade products. When you are full and satisfied you can read newspaper articles about globalisation and Fair Trade or try the interactive exhibition Zenit City. Världsbutiken is run by a non-profit association with the same name which sells Fair Trade products like tea, coffee, marmalade, different sorts of chocolate, cereals, soaps, jewellery, baskets, clothes and shoes. Here you find excellent presents which contribute to a better life for the ones who produced the product. Café Zenit is run by the non-profit association Maat, who devotes itself to an ethical cuisine.

- Before, the café was run by Världsbutiken, but we have now chosen to separate the café from the shop but of course with a continued close cooperation, says Ann-Sofie Eriksson, one of the driving forces in Maat. We want to offer organic, Fair Trade (if possible) and nutritious food with a high quality. We also do catering. The global forum for young people – Zenit

– with its interactive exhibition is run on behalf of SIDA (the Swedish International Development Authority). Those who work at Zenit are employed by Malmö museum. In the premises there is also free Internet and a billboard filled with interesting offers. Zenit also offers theme- nights with global themes. Each month there is a new exhibition in the café, e.g. by Amnesty International. The atmosphere in the café is warm and friendly. Everyone is welcome here and it feels OK to come alone and sit down for a cup of Fairtrade latte and one of the delicious sandwiches from the menu. Here you can enjoy scrumptious pies, delicious salads, gratins and stews, most of it vegetarian. There is always a gluten-free alternative and also milk- and nut free alternatives. The prices are humane on food, drinks and products. During the summer the open-air café is a lovely place for relaxation and meetings.

Café Zenit/Världsbutiken i Malmö Address: Kommendanthuset (just opposite Malmö Museum), Malmöhusvägen Ph no: 34 42 86 Opening hours: Tues - Fri 10 am - 4 pm (if it is nice weather to 6 pm) Sat - Sun 12 am - 5 pm


A lot of things are happing in the area of organic and Fairtrade food. You find more and more products on the shelves and more places which sell organic and Fairtrade products. Below you find some of these that are not included in the guide:

Grannstationen, a café and a meeting place on Värnhemstorget. Serves Fairtrade coffee and tea.

Waynes Coffee, Ikea, Pizza Hut, Njutbar, Mando Steakhouse and Hilton serve Fairtrade coffee.

Espressohouse sells Fairtrade coffee in packets. The coffee they serve has another ethical label.

Kahl´s Te- och kaffehandel and Five- O´clock Tehandel sell Fairtrade coffee and tea.

Heaven’s world sells Fairtrade coffee and ice cream.

Biograf Spegeln offer Fairtrade coffee, chocolate and fruit with the film.

Hälsokost Gunnar Jarl on Davidhallsgatan

has quite a lot of organic groceries.

Govindas serves vegetarian, too a large extent organic food. is a Danish company which delivers organic groceries directly to your doorstep.

Stuk Manufaktur, Factory and Impala

Streetwear sell fairly produced jeans with Fairtrade cotton.

Världsbutiken Themba offers handicraft, textiles, marmalades, chutneys, sweets and much more from Fair Trade producers in Africa.

Collabo is an association which consists of young entrepreneurs who want to promote a sustainable development through art, culture and design. In their studio - and eventually shop – they design their creations and also sell other brands.

Yoganics in the yogastudio Bikram Yoga

Malmö sell organic yoga clothes, clothes, organic hair and skin care products, environmentally friendly yoga carpets etc.

By shopping second hand you save resources and support development assistance. In Malmö you can find the following second hand shops:

Myrorna, Södra Förstadsgatan 74a Emmaus Björkå, Norra Bulltoftav. 65 D

Röda Korset Kupan, Köpenhamnsvägen 6 UFF/Humana, Möllevångsgatan 29b

Project manager and text-writer:

Catarina Rolfsdotter-Jansson Photo: Karin Oddner Graphic design: Kattarina Hallin-Baekmark and Johannes Dahlskog - Damanco AB Translation: Kristian Smedjeback

Café Zenit/Världsbutiken You can both take a Fairtrade coffee and do your Fair Trade shopping in Organic/Fairtrade-guide Malmö Can we achieve a cleaner, healthier and fairer world by changing the way

Organic/Fairtrade-guide Malmö

Can we achieve a cleaner, healthier and fairer world by changing the way we consume? The answer is yes! It is we, the consumers, who have the power to influence what is being sold in our shops and what’s on the menu in restaurant and cafés. If we ask for organic and Fairtrade products the owners will stock them. In that way the conditions for the producers and the environment will change for the better. If we support those who have already started there will be more people who have the courage to follow. In Malmö you find an increasing choice of shops and restaurants who offer organic and Fairtrade products and services. Svenska Naturskyddsföreningen and Studiefrämjandet in Malmö has produced this guide so that you can find these a bit easier and so that more people will be inspired to use their power as consumers. Well, open the book and enjoy the journey to a better world… Organic/Fairtrade-guide Malmö Can we achieve a cleaner, healthier and fairer world by changing the way