Question 1

Where would you place the balanced score activity in the marketing planning process? planning implementation control strategizing all of these answers are correct none of these answers are correct

Question 2
What stage of the product life cycle do you begin the simulation? Introduction Growth Maturity Decline None are correct

Question 3
The first quarter you design an ad is First Second Third Fourth Fifth

Question 4
If you can generate large sales volumes, production costs per unit will usually drop dramatically. Lower costs for the goods sold will allow you to lower your prices and/or increase your profits. Which pricing method would work with this strategic approach? High low pricing Market skimming Penetration pricing

Rebating None are correct

Question 5
Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases the cost per unit decreases at an increasing rate. What is not a factor? economies of scale experience/learning curve volume discounts selective distribution Sales

Question 6
Selecting the number of sales personnel for training falls under what marketing strategy decision? Price Product Place Promotion None are correct

Question 7
Determining whether you use a rebate falls under what marketing strategy decision? Price Product Place Promotion Price and promotion

Question 8
Selecting the type of keyboard falls under what marketing strategy decision? Price Product

A lower price for the same goods is a powerful magnet for customers. What is the concern? It is counter to market penetration strategy Company value Support niche marketing Is not valuable to all consumers All are correct All are incorrect Question 10 Selecting the cities falls under what marketing strategy decision? Price Product Place Promotion None are correct 1 points Question 11 1. Selecting the number of sales personnel for training and therefore available for services falls under what marketing strategy decision? Answer Price Product Place None are correct .Place Promotion None are correct Question 9 Everyone wants more for less.

After performing an STP analysis.1 points Question 12 1. Answer pricing strategies promotion strategies place strategies product strategies all of these 1 points Question 13 1. Perceived weaknesses of the firm. Where would you place performing a SWOT in the marketing planning process? Answer planning implementation control . marketers implement ____________ for each target market. All of these. 1 points Question 14 1. Marketing objectives. Opportunities for the firm. In the process of making each of the six quarterly decisions. we would develop and/or review what? Specific plans for each of the four Ps.

Which marketing concepts are possibly affected? Answer Point of parity Sustainable competitive advantage Point of difference Marketing strategy all of these answers are correct none of these answers are correct 1 points Question 17 . One of the challenges of the marketing simulation is even after you have created a successful marketing strategy for one quarter. the next quarter it could be a failure. it represents which marketing concept? Answer positioning segmentation targeting value proposition none of these answers are correct 1 points Question 16 1.strategizing all of these answers are correct none of these answers are correct 1 points Question 15 1. When your desired consumer compares features such as costs and benefits of your laptop.

an increase in consumer demand for computers represents? Answer Strength Weakness Threat Opportunity None are correct All are correct 1 points Question 19 1.1. In a SWOT analysis. a poor brand judgment represents what? Answer Strength Weakness Threat Opportunity None are correct All are correct 1 points Question 18 1. When reviewing the performance of a quarter which factors are likely to be considered? Answer Sales Gross margin Number of consumers . In a SWOT analysis.

When choosing the advertising design. which would be the best feature to not include? Answer Low price Easy to use Can link with other computers After-sale service and support Fast and powerful Portability Fun to use Easy on eyes Able to store a lot of data Can work on multiple complex tasks . the most effective and efficient design depends on? Answer The customers The value created The message Cost of ad development and placement All are correct None are correct 1 points Question 21 1.Coupon redemption All are correct None are correct 1 points Question 20 1. If you are trying to sell to Mercedes.

select the two segments which would be the best option if you were attempting to design to a low to moderately price computer that could potentially be attractive/valuable to two of the segments? Answer Mercedes and traveler Workhorse and traveler Mercedes and Workhorse all of these answers are correct none of these answers are correct 1 points Question 24 . which would be the best feature to include? Answer Low price Easy to use Can link with other computers After-sale service and support Fast and powerful Portability Fun to use Easy on eyes Able to store a lot of data Can work on multiple complex tasks 1 points Question 23 1.1 points Question 22 1. If you are trying to sell to Mercedes. Using the marketing simulation research and the marketing simulation's instructions on how to evaluate said research.

which is the best application to include? . If you were attempting to design a product to satisfy both the workhorse and the traveler segments. In the previous question you selected the best two segments to attempt to market with one computer. If you were attempting to design a product to satisfy both the workhorse and the traveler segments. how could I best save money on removing applications? Answer Office Presentation Database Bookkeeping Engineering Manufacturing Games 1 points Question 26 1. Which product feature represents the greatest threat? Answer Service Portability Engineering software Manufacturing software Office All are threats None are threats 1 points Question 25 1.1.

Which is the third step in the strategic marketing planning process? Answer Define the business mission Identify and evaluate opportunities Implement marketing mix and allocate resources Situation analysis None are correct 1 points Question 28 1.Answer Office Presentation Database Bookkeepting Engineering Manufacturing Games 1 points Question 27 1. What is considered the benchmark for a good brand judgment? Answer 50 70 80 90 100 .

Which step is not really performed by the groups in the marketing simulation? Answer Define the business mission Identify and evaluate opportunities Implement marketing mix and allocate resources Situation analysis None are correct 1 points Question 31 1.1 points Question 29 1. What is considered the minimum acceptable benchmark for brand judgment? Answer 50 70 80 90 100 None are correct 1 points Question 30 1. What is considered the minimum benchmark for price judgment? Answer 50 .

Which price judgment would you prefer? Answer 75 80 95 100 105 1 points Question 33 1. What is considered the minimum benchmark for a good ad judgment? Answer 50 70 80 90 100 None are correct 1 points Question 34 .70 80 90 100 None are correct 1 points Question 32 1.

With regard to brand judgment. What is considered the benchmark for a good marketing efficiency score? Answer 50 70 . What is considered the minimum benchmark for a good market share? Answer 50 70 75 80 90 100 None are correct 1 points Question 36 1. what number of points results in a potential the crossover of the consumer to the higher rated brand? Answer 1 point 3 points 5 points 8 points 10 points 1 points Question 35 1.1.

which has a "good" efficiency score? Answer Team 01 Team 02 Team 03 Team 04 Team 05 None are correct 1 points Question 38 1.47 Financial Performance . Which is the best overall team? Advanced Balanced Scorecard: TEAM1 TEAM 2 TEAM 3 TEAM 4 TEAM 5 Total Performance 17.02 50. Use the information below to answer the question.308 40.98 31.397 29.269 66.75 80 90 100 None are correct 1 points Question 37 1.75 72 Effectiveness .25 76.741 Market Performance 8 119 26 83 64 Market 43.322 14.5 74. Use the information below to answer the question.5 66.44 1.216 74.

5 -27.000.00 Other Expenses = $ 10.00 Market Share (2nd seg)= 25.5 51 -51 1 points Question 40 .000. what is the balanced scorecard score? Gross Profit =$ 100.00 Market Share (1st seg)= 15.00 Total Expenses = $ 200. Given the information below which strategy.00 Other Income = $ 10.000.000.Answer Team01 Team02 Team03 Team04 Team05 1 points Question 39 1.00 Highest Brand Judgement (1st seg) = 50 Highest Brand Judgement (2nd seg) = 75 Highest Ad Judgement (1st seg) =50 Highest Ad Judgement (2nd seg) =55 Answer 15 -15 27.

000.00 Market Share (1st seg)= 15.00 Highest Brand Judgement (1st seg) =50 Highest Brand Judgement (2nd seg) =75 Highest Ad Judgement (1st seg) =50 Highest Ad Judgement (2nd seg) =55 Answer Switch second segment to first Cut expenses Keep first segment Redesign ads Increase advertising expense 1 points Question 41 1.000. Increase advertising expenseGiven the information below which strategy does not seem to be a good one? Gross Profit =$ 100.1.00 Total Expenses = $ 200.00 Other Income = $ 10.000.00 Market Share (2nd seg)= 25. The customer union warning refers to what issue? Answer Bad price Deceptive advertising Brand does not meet target markets standards Inadequate sales support Insufficient advertising 1 points Question 42 .00 Other Expenses = $ 10.000.

increase product excellence without reducing customer excellence. what ___________ strategy are you pursuing? Answer Market development Market penetration Operational excellence Customer excellence Product development 1 points Question 43 1.1. Firms must spend large amounts of money to retain customers. In quarter six your group decided to upgrade to the ultrafast processor and include the office upgrade. evaluate performance and make adjustments. Such programs are based on what concept? Answer Customer excellence is the easiest macro strategy to follow. it can be difficult to: Answer generate cost-based performance ratios. you have the ability to install a customer retention program. . Customer relationships should be viewed from a lifetime value perspective. When firms successfully implement poor strategies (perhaps due to good luck) or do a poor job of implementing good strategies. In a hypothetical quarter 7. Importance of maximizing profits the first few months of a customer relationship Segmentation. targeting and positioning analysis should not be rushed. 1 points Question 44 1.

1 points Question 45 1. Excellent price judgments a sustainable competitive advantage. 1 points Question 47 1. what is true about these firms? Answer identical marketing mixes. Answer product price promotion place financial 1 points Question 46 1. and significantly larger sales staffs in two of the cities. . promote heavily. You had other firms that competed with you. violated laws governing competition. When increasing the number of sales offices firm is focusing on __________ value creation. achieved product excellence. if two of the firms in quarter 5 dominate with large volumes. choose a business mission.develop segmentation strategies.

This is an example of a ______ growth strategy. and then identified target markets for his firm's personal care products. In the process you believe you have created a value difference the other competitors don't possess. have analyzed the current business situation. This button encourages a customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. your team has been developing: Answer a business mission statement a strategic vision team-building exercises a marketing strategy competitive assessments 1 points Question 48 1. One of the options you could purchase was a "Share it!" button on the website. In doing so. a segment you have not had luck selling to previously. your group develops the products. it would be pursuing a ______ growth strategy. and make purchases.When your group engaged in the following activities such as. distribution and promotion that should appeal to each of those target markets. Answer product development market development market penetration diversification product proliferation Question 49 In the hypothetical quarter 7 there was an option where your team could have a website. visit the page. product proliferation market development . Finally. in later quarters you add a laptop to the same location that seems to be selling to travellers. Your team's goal would be that the customer's friends (who are probably very much like current customers) will click the link. Once after you established one higher priced desktop computer that is well received by Mercedes. prices.

customer excellence strategy.market penetration Diversification product development Question 50 An advertising option in the marketing simulation was that you could include a picture of an engineer and also include ad copy communicating that your computer came with engineering software. market segmentation plan. . This ad campaign is part of your: Answer mission statement. product strategy. positioning strategy.

Sign up to vote on this title
UsefulNot useful