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INTRODUCTION

CyberMedia Research Definition of Tablet: CyberMedia Research defines the tablet as a mobile device, positioned to satisfy the mobile Internet and computing needs of a user. It is a slate or can be converted into a slate form factor, larger than 5-inch screen size, touch screen as primary input method and uses either a mobile network like GSM/CDMA/WiMAX/LTE or WiFi or, both for enabling internet connectivity. 
 In addition to this a tablet may also include a detachable keyboard and voice capability as in mobile phones. A tablet may run on a specially designed Operating System (OS) such as Android 3.0 (Honeycomb) or RIM’s QNx or, a PC/Smartphone OS like Windows 7/8, Android 2.2 (Froyo) and iOS 4, which may be modified. A tablet uses processors based on ARM or Intel's x86 architecture.

 Tablets provide touch based user experience with a screen size convenient enough for web surfing, content consumption and entertainment. Moreover, portability, ease of use and wireless connectivity 'on-the-go' all combine to make the tablet an even more attractive buy. 


(http://www.cmrindia.com/press_releases/india-pc-market-2011-and2012.asp)

BACKGROUND INFO ON MARKET

Tablet Sales in India [Nov 10 to March 11]
For the period between November 2010 and March 2011, 85000 tablets were sold. Of which 85% were Samsung Galaxy Tabs and 8.2% were Olivepads from Olive Telecom. Apple’s iPad has a mere 5.9% share with the rest shared between umpteen tablet brands as per CMRI. For every 1 iPad sold, 14 Samsung Galaxy Tabs were sold in India

Unlike what’s happening in the US and the rest of the world, tablets are still growing as a separate product category without hampering PC sales. May be because, India doesn’t yet have enough PC’s. There are 52 million PC’s in India which translates to 1 computer for every 25 Indian citizens. Though that’s a great improvement from 2006 levels, it is still less, for a country which often boasts

Apple still continues to woo the market by its ever . according to a media report [read: Tablet Market Share In India] the elbow room in this Big Players room is slowly diminishing. (http://trak.41. Despite the recent spate of tablets flooding Indian markets.900(16GB) 3. Motorola XOOM Wi-Fi : Rs.about its IT prowess. So.31. Apple iPad2 : Rs. Samsung Galaxy Tab 750 : Rs.in/tags/business/2011/09/02/tablet-sales-indiaoverview/) COMPETITION: Each category envisages the requirement of a particular market segment it eventually caters to.31.25. a whooping 85%.900(16GB) 2.200(16GB) With Samsung notching up the highest sales figure percentage. This estimate is contrary to the earlier estimate of 1 million tablets to be sold in India. No points for guessing the names of the top 3 here though.000 tablets will be sold during this year.000 This segment caters specially to the group where quality and brand value come before the cost. Tablet Price in India: Above Rs.900(32GB) / Rs. 32. 1. a mere 250. let’s see the top 3 players in each category. As many as 50 tablet models are available in India with one new model launching every week.

000 – Rs. Worth mention are also HCL’s ME series. RIM’s Playbook.000 ranges. Tablet Price in India: SUB 15.23. HTC’s Flyer & Acer’s MOBILE ICONIA are having a tough time keeping up the pace and the at the same time innovating with price effectiveness. Almost every day you . the top 3 among them being: 1. Notionink Adam : Rs. almost comparable to Apple iPad and yet at sub 20.000 Although not a windfall. LG’s OPTIMUS. With both Indian and international brands fighting it out in this space. To be fair this is the battleground of yesteryears champions and today’s street smart fighters. Samsung P100 Galaxy Tab : Rs. this Hyderabad originated tablet has some breathtaking features.000(8GB) 2.23. but slowly and steadily this segment has gathered momentum which is getting stronger by the day.000 This is the most dynamic of the 3 segments.800(16GB) 3.25. CREATIVE’s ZiiO & VIEWSONIC’s ViewPad.20. Tablet Price in India: Rs. These are still in there nascent phases and will undergo a host of changes to make them more power efficient and smarter in terms of faster computing.500(16GB) As for Samsung P100. MSI WindPad 110W : Rs. Moreover Notionink’s Adam is a revelation in itself. while players like Motorola’s XOOM.evolving features and niche offering. the segment has quite a few variants. With a dual core ARM11 cortex processor and a NVIDIA Tegra accelerator. although it may be outdated but it still is a power packed package for the money conscious yet quality enthusiasts.15.

8. although much is left to be seen as to how the overall tablet segment unfolds in India. Manufacturer like ACCORD (Pad).850(microSD card slot memory) Reliance 3G Tab also supports features of a Mobile TV which is quite unique in this segment.can find a new sub 15. To sum it up. Apart from these.in/tablet-price-in-india-297/) . FUJEZONE.000(microSD card slot memory) 2.15. BEETEL(MagiQ). this segment had seen a rush of entries from all parts of the tablet market.pluggd.13. Reliance 3G TAB : Rs. but the race for the top spot is being keenly contested between the Samsung Galaxy TAB 750 and the Apple iPad. The biggest compromise this segment makes is the replacement of the capacitive touch screens by the less reliable and less efficient Resistive touch screen. BINATONE(easyTAB) & ZINGLIFE have all launched products in the market since the meteoric rise of the tablet market in India. (http://www. Olive OLIVEPAD VT100 : Rs. The top 3 in this segment are: 1. Huawei IDEOS Slim : Rs.000(4GB microSD card memory) 3.000 tablet being launched in India.

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