A P P S E A R C H A N A LY T I C S

November 2011

Analysis by Alex Braunstein
App Search Analytics | November 2011 1

A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the 14th edition of Chomp’s App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomp’s on-device search functionality within the US during the month of November. Android and iOS metrics included in this edition of App Search Analytics refers to data collected November 1 - 30, but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | November 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics
App Monetization
Paid app downloads decreased from 7% to 3% on Android. The decreases were concentrated at price points lower than $2.00. Weakness was also seen at the premium price points between $4.01 and $5.00 and $9.01 and $10.00, decreasing from 0.6% to 0.2% and 0.3% to 0.1%, respectively. On iOS paid downloads increased from 20% to 27%. The increase was concentrated at the $.99 and $1.99 price points. The former increased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price points above $10, drastically increased their share from .7% to 1.3%.

Best in Category
Android categories Games, utilities, and music increased their category share by at least 1%. Books, finance, and sports, saw small decreases in their share. On iOS games decreased their share from 32.6% to 31.7% and social networking deceased from 7.1% to 5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.

App Search Analytics | November 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

November Spotlight
Current Event Related Queries
The queries of the month are SHOPPING and DISCOUNTS. Query traffic for the terms spiked over 1200% and 3000% above normal after Thanksgiving.

International Search Trends & Top Apps
On Android, Contract Killer debuts on the international top app list along with StumbleUpon. Arabic is the second most popular query in Saudi Arabia. For iOS, Pandora and Facebook stay incredibly popular internationally. The game Fragger debuts on the international top app charts.

The Chomp 55
Dropbox and eBay remain in the top 3 on Android, while 3 SMS/messaging apps, Handcent SMS, WhatsApp and GO SMS PRO reclaim spots in the top 10. The top 10 apps on iPhone were very stable in November. The same set of 10 apps from October are the top 10 for November, differing only slightly in ordering.

App Search Analytics | November 2011

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APP USAGE METRICS

App Search Analytics | November 2011

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CURRENT EVENT APP SEARCHES
App queries correlate with real time events. The queries of the month are SHOPPING and DISCOUNTS. Query traffic for the terms spiked over 1200% and 3000% above normal after Thanksgiving.

shopping discounts

Black  Friday

Thanksgiving

Cyber  Monday
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
November App Search Analytics | November 2011 6

H O L I D AY A P P S
Didn’t find what you were looking for on Black Friday or Cyber Monday? Too lazy to send a real holiday card? Not sure what to bake for that holiday party? Here are some apps to help you snag the perfect present this holiday season, send some holiday cheer, and celebrate all the holidays of the season. Cards Sincerely Southern Living Holiday Cookies Charlie Brown Christmas Menorah - Chanukah Kwanzaa Amazon Deals Real Simple Gift Guide Talking Santa
App Search Analytics | November 2011

Free Free

The Official Apple Cards app. Send greeting cards to your friends from your phone. Also available on iOS devices.

$2.99 Holiday cookies? Yes please! $4.99 Holiday nostalgia in app form. Blanket not included. Free Free Free Free Free A virtual menorah for your Chanukah festivities. An educational app about the principles of Kwanzaa. Access to Amazon on the go! Great gift ideas under $50 for everyone on your list. Convince your impressionable young family members that Santa lives in your phone.
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H O L I D AY G A M E S
Whats better than building your own village, jumping from platform to platform, matching rows of ornaments, or defending your fortress with towers? Doing it while wearing a Santa hat! Here are some of our favorite games for the Holiday season. Christmas edition of the insanely popular platform game. Zynga’s holiday offering. Holiday version of the matching game. Ever wondered what it would be like to be a gingerbread man? Build your own village in Santa’s neighborhood. Classic puzzle game with a holiday twist. A more festive take on the morbid game. All the dreidel fun you crave in app form. Can you build a winter wonderland in time for Christmas?
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Doodle Jump Christmas CityVille Holidaytown Bubble Blast Holidays Ovenbreak Infinity Santa’s Village Tangram Puzzle Holiday Grave Defense Holidays Super Dreidel Tap Zoo Santa’s Quest
App Search Analytics | November 2011

$0.99 Free Free $0.99 Free Free Free Free $0.99

I N T E R N AT I O N A L S E A R C H T R E N D S
‘Free’ was again the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Contract Killer debuts on the international top app list along with StumbleUpon. Arabic is the second most popular query in Saudi Arabia.
Top App Queries by Country United Kingdom
“free” “fun games” “games” “go launcher theme” “hd games” “3d games” “adventure games”

Top App Downloads by Country Saudi Arabia
“free” “arabic” “free games” “3d games” “text messaging” “chat” “social networking” Saudi Arabia • Ant Smasher Free • WhatsApp Messenger Germany • Adobe Flash Player 10.3 • MP3 Music Download Pro India • Adobe Flash Player 10.3 • Contract Killer Australia • Angry Birds • MP3 Music Download Pro 9 United Kingdom • Adobe Flash Player 10.3 • Angry Birds Canada • StumbleUpon • Netflix

Canada
“free” “go launcher theme” “launcher” “adw theme” “theme” “free games” “live wallpaper”

Germany
“free” “launcher” “go launcher theme” “widget” “3d games” “zombie” “3d”

India
“free” “live wallpaper” “themes” “3d” “3d games” “browser” “theme”

Australia
“free” “free games” “live wallpaper” “slots” “fun games” “rpg games” “music players”

App Search Analytics | November 2011

I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Pandora and Facebook stay incredibly popular internationally. The game Fragger debuts on the international top app charts.

Top App Queries by Country United Kingdom
“photo effects” “utility tools” “golf” “musical instruments” “free puzzle games” “free apps” “social”

Top App Downloads by Country Saudi Arabia
“free” “chat” “trivia games” “photo album” “system utilities” “fun games” “puzzle games” Saudi Arabia • WhatsApp Messenger • Smurf’s Village Germany • Facebook • Assassins Creed Altair’s Chronicles India • Google Earth • Facebook Australia • Splashtop Touchpad • Pandora 10 United Kingdom • Google Earth • Pandora Canada • Pandora • Fragger

Canada
“free apps” “utility tools” “ios utilities” “social networking” “adventure games” “games” “black friday”

Germany
“system utilities” “ios utilities” “calendar” “utility tools” “chat” “rpg” “job search”

India
“video player” “India” “music player” “shooting games” “free games” “games” “music”

Australia
“download” “photo album” “puzzle games” “photography” “photo editing” “fun games” “games”

App Search Analytics | November 2011

THE CHOMP 55- Android

App Search Analytics | November 2011

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CHOMP’S TOP 55 OF NOVEMBER - Android
Congratulations to Chomp’s top 55, our list of the most popular Android apps in November!

1 2 3 4 5 6 7 8 9 10

Dropbox Ebay Handcent SMS Movies WhatsApp Messenger Dictionary.com GO Launcher EX Anti-Virus Free GO SMS Pro Angry Birds

Free Free Free Free Free Free Free Free Free Free

Utilities Shopping Communication Entertainment Communication Reference Utilities Utilities Communication Games
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App Search Analytics | November 2011

CHOMP’S TOP 55 OF NOVEMBER - Android (11 - 55)
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Dolphin Browser HD Netflix Advanced Task Killer SoundHound Lookout Security & Antivirus Pandora Adobe AIR Tiny Flashlight + LED Kindle Angry Birds Rio Ringdroid Google Translate Angry Birds Seasons Zedge Ringtones and Wallpapers Google Goggles IMDb Movies & TV Twitter Pocket Express with Horoscopes Words With Friends Free Bump Barcode Scanner Shazam The Weather Channel
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Amazon.com Yahoo! Mail Facebook Evernote Music Download ESPN ScoreCenter Fruit Slice Friendcaster for Facebook Myxer MP3 Musid Download Pro Google+ Adobe Photoshop Express PowerAMP Music Player Groupon DigiClock Widget TweetCaster for Twitter iMobsters Bunny Shooter Facebook Messenger QR Droid PhotoFunia WeatherBug

App Search Analytics | November 2011

THE CHOMP 55- iOS

App Search Analytics | November 2011

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CHOMP’S TOP 55 OF NOVEMBER - iOS
Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in November!

1 2 3 4 5 6 7 8 9 10

TuneIn Radio Instagram Zombie Highway TuneWiki

Free Free $0.99 Free $0.99 $0.99 $0.99

Music Social Networking Games Music Games Games Entertainment Music Productivity Games
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Doodle  Jump
Tiny Wings FatBooth Pandora Radio Meernotes The Moron Test

Free
$0.99 $0.99

App Search Analytics | November 2011

CHOMP’S TOP 55 OF NOVEMBER - iOS (11 - 55)
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Dark Nebula - Episode One Slacker Radio Flickr UNO Camera+ Wunderlist Fruit Stickman Geared Foursquare iheartradio Facebook Tweet LinkedIn The Oregon Trail VEVO Plants vs. Zombies Pixlr-o-matic Yelp NinJump AppShopper Tiny Tower Traffic Rush Camera360 Ultimate
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Smurf’s Village MyTown RE.minder Pocket Frogs Moodagent Free Cut the Rope Lite Mega Jump Fruit Ninja FML Official Pulse News iBooks ActionPotato Skype Early Bird Fruit Ninja Lite 7 Little Words Surviving High School FREE Paper Toss TextNow Sally’s Spa Lite Google Search Contract Killer

App Search Analytics | November 2011

CHOMP SEARCH METRICS

App Search Analytics | November 2011

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ANDROID QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during November.

Top Queries

App Function vs. App Name

16%

84%

Android - November 2011

App Function App Name

• free • games • fun games • adventure games • free games • puzzle games • entertainment • live wallpaper • action games • 3d games • music • simulation games • rpg games • themes • launcher • go launcher theme • ringtones • theme • casual games • music players • books • hd games • arcade games • movies • shooting games
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App Search Analytics | November 2011

iPHONE AND iPOD QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in November.

App Function vs. App Name

17%

83%

iOS - November 2011

App Function App Name

Top Queries • free • free apps • utility tools • puzzle games • adventure games • black friday • fun games • free games • ios utilities • photo effects • system utilities • free photography apps • shopping • discounts • photo editing • social networking • free fun games • utility box • shooting games • calendar • photo albums • photography • private • music utilities • wallpaper

App Search Analytics | November 2011

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 3% of all Android Downloads were paid, a 4% decrease from October. The decreases were concentrated at price points lower than $2.00. Weakness was also seen at the premium price points between $4.01 and $5.00 and $9.01 and $10.00, decreasing from 0.6% to 0.2% and 0.3% to 0.1%, respectively.

3% Paid

97% Free

0.8% 0.8% 0.5% 0.2% 0.2% 0.0% 0.1% 0.0% 0.0% 0.1% 0.1%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01 - 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 > 10.00

App Search Analytics | November 2011

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i O S A P P D O W N L O A D S : F R E E V S PA I D
Paid iOS app downloads increased by 7% in November. The increase was concentrated at the $.99 and $1.99 price points. The former increased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price points above $10, drastically increased their share from .7% to 1.3%.

27% Paid

73% Free

15.9% 5.2% 2.4% 0.6% 1.0% 0.2% 0.1% 0.1% 0.1% 0.3% 1.3%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 Other

App Search Analytics | November 2011

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M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Games, utilities, and music increased their category share by at least 1%. Books, finance, and sports, all saw small decreases in their share.

1% 2% 2% 3% 3% lifestyle 4% productivity 4% music 6% social networking 8% entertainment 14% games 25%

25.1% 21.7% 14.0% 8.1% 5.7% 4.2% 4.2% 3.0% 3.0% 2.4% 1.6% 0.9% 1.0% 0.6% 0.8% 0.9% 1.4% 0.5%

utilities 22%

games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & fitness news business finance sports weather education medical

App Search Analytics | November 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Games and social networking share decreased in November. Games decreased from 32.6% to 31.7% and social networking deceased from 7.1% to 5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.

2% 1% 3% 1% 2% 3% 6%

entertainment 11%

6%

games 33%

5% social networking 7% productivity 4% lifestyle utilities 5% 7%

10.5% 31.7% 7.5% 6.1% 4.3% 5.5% 4.7% 6.5% 5.2% 3.4% 2.1% 1.9% 2.4% 1.6% 1.6% 1.6% 0.8% 0.8% 1.0% 0.6%

entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & fitness navigation books news sports medical finance weather
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App Search Analytics | November 2011

THANK YOU!

For questions, comments or additional information, please email julie@kfcomm.com

App Search Analytics | November 2011

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