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Welcome to The Definitive Guide To Timeless Style! I’ll explain more about what you’re going to learn in the introduction to this eBook, but I just wanted to thank you for taking the time in downloading this eBook, trust me, you won’t regret it. I’m going to highlight 5 key tips for ways to enhance your personal style, and ways you can implement these 5 key tips into your current wardrobe.
Page 3: Introduction Page 4: KEY TIP 1 - Defining Your Style - What suits you? - Breaking comfort zones - Feeling confident - Taking inspiration from trends and icons Page 7: KEY TIP 2 – Being Consistent - Two important ways to be consistent with style Page 8: KEY TIP 3 – Timeless Pieces - Blazers and how to wear them - Shirts and how to wear them - Sweaters and how to wear them - Jackets and Coats - Jeans and how to wear them - Other timeless pieces Page 19: KEY TIP 4 – Paying attention to details Page 21: KEY TIP 5 – Grooming Page 23: Conclusion
I’m going to highlight some timeless pieces to implement into your wardrobe along with ways to wear them. I front the Personal Shopping team at Brighterman. When you’re next shopping or looking for new clothing. enlighten you into some simple grooming tips plus so much more. lets talk about YOU! Handy Tip: Read this through once. The Definitive Guide To Timeless Style is for everyone. and make notes. explain how you can define your own personal style. There seems to be a sense of information overload in todays market. and I mean anyone. and really enjoy what I do. which was held at the London College of Fashion presenting “The Future Of Menswear”. and congratulate you on taking the first step to enhancing your personal style. whoever you are. You will learn something from this eBook whatever aim you’re trying to achieve… trust me! Who are you though? I hear you ask. how you can break comfort zones and feel confident. and will continue to stamp its mark on fashion for centuries to come. use this as a guide and refer to relative sections. founder of the online retailer Brighterman who specialize in men’s accessories. Whether you’re someone who has never really paid much attention to your appearance before. or you’re someone who classes yourself as a fashion guru. The Definitive Guide To Timeless Style has been created to offer simple tips into enhancing your fashion style. I’m your average Joe. My aim is to help as many people as possible achieve their style ambitions. and have also presented at various fashion events including the Fashion Colloquia. Timeless style isn’t a trend. I also write for various fashion publications online and offline. LETS GET STARTED… . The personal shopping side of things is something new for me with a recent client of mine being one of the youngest self-made millionaires George Montagu Brown. but the fashion journalism and style advice I’ve been doing for years. I’m Paul McGregor. and have worked on various shoots along with offering a personal shopping experience.Introduction I really wanted to thank you right from the beginning. so it isn’t going out of fashion next year believe me! Timeless style is something that has been around for centuries. and I know this eBook will get you to where you want to be. how to become consistent when dressing. can take heed on this advice and enhance their personal appearance. but this guide strips everything down and focuses on ways to define your own personal style and how to keep things timeless. I want to make it clear that anyone. I’m a men’s stylist also. Enough about me.
to help aid men with the enhancement of their style. Whenever I do this with clients. meaning what you read in this guide isn’t going out of fashion anytime soon. the tips shared will typically be relative to most of you reading this. the fear of changing your hairstyle or the fear of driving. “A comfort zone is like a muscle. What Suits You? The Definitive Guide To Timeless Style is going to make things easy for you. Whether it’s the fear of public speaking. the best way to receive positive results is by determining what changes need to be made on a personal level. As with anything to do with personal appearance and life in general. defining your style is something you should be thinking about. and it’s something the majority of people don’t like leaving. Focusing on timeless trends. Breaking Comfort Zones When we dress each day. What do you wear most of? What gets you the most compliments? What clothing gives you confidence? All of these questions can be answered to help you decide what suits you. It’s called being in your comfort zone. everyone becomes in a comfort zone and doesn’t like adjusting to change. it’s quite interesting to find that most men don’t actually have a reason to why they wear their favorite pieces. In fact a lot of men cant even pick 8 things out of their wardrobe! Can you? I’m going to touch on in further detail what clothing suits you as the eBook goes on.KEY TIP 1: Defining Your Style Defining your style is the most important step to follow. But for now. ask people you’ve never met before if an outfit suits you! A great exercise is to take out about 8 things you wear the most and ask yourself why you like them and why you wear them. discussing factors such as fit. when establishing your newfound appearance. just make sure you have a good idea in your head yourself of what you think suits you. fabric and detailing. being in a comfort zone and being afraid to break it is something we all do. recommending different ways to dress in a timeless manner. but with personal enhancement. It will be important as this chapter progresses. With this being said. but breaking a comfort zone is hugely important if you want to enhance your style. stretch it often and watch it grow” – maybe I’m getting too philosophical on you now. The Definitive Guide To Timeless Style has been created. and don’t be afraid to ask loved ones and if you’re feeling even braver. we typically dress in the same manner. . Finding out what suits you is something you probably already have a good idea about.
. the people around you will notice and compliment you. I’m tailoring to the needs of the modern man. which is. personal. a different style of shoe or even a slimmer fit. A fashion trend is there to be looked at. and display that confidence when you wear it. “That doesn’t suit me”? We all have including myself. Just remember. I can hear you quaking in your slippers as I’ve just mentioned. instead of wearing cotton or polyester all the time. I’m simply asking you to break the comfort zone of wearing the same over and over again. You need to determine what clothing makes you feel confident. When I talk about feeling confident with what you wear. take inspiration from trends.000 feet. but fashion trends are extremely good guides to research into. I personally think imitating a trend simply adds no originality or uniqueness. you guessed it. but you should get the idea of how to take inspiration from fashion trends. and it’s because we fear wearing something we’ve never worn before. Take heed of advice given within this eBook and advice other people have given you. Taking Inspiration From Trends and Icons Another way to help define your style is by looking into fashion trends and style icons. and don’t be afraid to step out of that comfort zone and wear something you’ve never worn before. So don’t sweat… Feeling Confident Developing your own personal style is something. add a different texture such as knitwear or wool. The way you carry yourself with confidence and holding your posture all contributes to that word we’re aiming to achieve… STYLE. Wearing something new and wearing in unconfidently will only draw negative attention towards you. This is a key feature in which you could implement into your personal style. This is just an example and I don’t want to confuse you. a new style of trouser. A fashion trend shouldn’t be imitated. and to take features of it in which you like to implement into your own style. I don’t mean hide back into your comfort zone. For example: A trend called the heritage trend is based around fabrics and textures. and the way you combine different textures into a look. and not the guy who wants to be an extrovert and stand out drastically from the crowd. or dress in leopard print or wear a fur coat with a pimp stick… I’m talking about trying a new colour. “fashion trends”. Feel proud of that new item of clothing you’ve worn and never worn similar before.I’m not asking you to jump out of an aeroplane and parachute 40. and don’t imitate them. Wear something different and feel confident when you wear it! If you feel confident in the way you dress. I’m not even suggesting within this guide that you wear a pink suit. Has someone ever suggested you to wear an item of clothing and you’ve replied.
Once this tiny bit of research into YOU has been done. and what you like can easily be implemented into your current wardrobe. don’t imitate the fashion style of James Bond or David Beckham. James Dean. focusing on fit and suiting up? Make notes. Prince or even me? (Please!) Jokes aside. TRUST ME . your journey towards timeless style is heading towards the finish line. Again. David Beckham. taking inspiration from someone you like within the public eye can help you develop your personal style massively. take a look at some photos and note down what you like about them and what they’re wearing. and this step shouldn’t be discarded. Do you like the way David Beckham isn’t scared of wearing new things? Are you a fan of the way James Bond dresses with elegance. Defining your style is hugely important. These can be implemented into your personal style.Everyone’s got role models right? James Bond. and is great way of defining yourself. Working out who you are and what you like is going to make anything else to do with style and personal appearance seem so much easier.
as my grandpa would like to say “back in the day”. They never became lazy and inconsistent. so it’s important to be consistent. . It never has been and never will be. This is a really important step. Just remember the two killer ways to keep ahead of inconsistency and you wont find this to be a problem. being consistent with your new style wont be a problem. just change the style you’re consistent with. It’s a good thing you’re reading the Definitive Guide To Timeless Style then ay! As by defining your own personal style. If laziness starts to creep in and you feel like chucking on that baggy t-shirt and jeans. Once this guide is completed and you’re starting to develop your appearance more. don’t fall into the inconsistent stage. elegant and stylish was something they always did naturally at a consistent level. looking smart. Look at the way guys used to dress. The good thing here is that you’re already consistent with the way you dress. recognize that you’re becoming inconsistent and adjust yourself. Remember being consistent is natural. Refresh your memory and look at how you redefined your style. but isn’t something I want you to dwell on. Refreshing your memory of how you want to dress every now and then will decrease the chances of inconsistency occurring. 2 Important Ways To Be Consistent Consistency with style is natural to everyone. we just need to be aware that inconsistency with the way we dress can creep in at anytime. we just need to change what we’re consistent with wearing. So the first step is to be aware of it. it’s something we don’t think about.KEY TIP 2: Being Consistent Consistency is something you should be focusing on once you’ve defined your own personal style. Those t-shirt and jeans combinations you’re pretty consistent with aren’t you? Loose fitting clothing your probably also consistent with at the moment. You see consistency isn’t an issue and it isn’t something we need to work on. and coming away with some fashion tips on what you should be wearing. Laziness can creep in at anytime.
One of the big problems that seems to crop up whenever a blazer is mentioned is ‘are they different from suit jackets?’ and is then usually followed by ‘…and can I wear a suit jacket by itself anyway?’. This is where you’re wrong. and will be popular in a century’s time as well. Blazers Everybody has worn a blazer. Take away the blazer from that look and you’re left with an unstylish casual shirt. as a blazer can be utilized in so many other stylish ways. so why don’t we touch on some clothing and fashion tips? Remember once you’ve defined your personal style. You want to focus on a slim fit blazer. but everybody sees them as just formal garments. from cotton blends to tweeds through to wool and corduroys and each material and style offers a different style. and will always add style whatever you wear it with. People wear suit jackets with jeans and a tee shirt all the time and nobody is none the wiser. If you’ve got the money to head down to a tailors and get a blazer tailored made. but a mistake next season. paired with some jeans and casual footwear. If you want to play it safe. which you can experiment to find one that offers a tailored look.Timeless Pieces So you’ve got a good idea on how you want to dress. to a wedding. You wear a blazer to a job interview. to church. There are so many blazers available in today’s market at a variety of cuts and sizes. jeans and footwear combination. and this “occasional wearing” means that people categorize the blazer as a formal piece. to a funeral etc. These are garments that were popular centuries ago. as this is perfect for any occasion. The good thing with timeless style is it relates to every man out there. something that looks tailored. . Blazers come in all kinds of fabrics. then do so. you’ve also realized the importance of being consistent. The blazer adds an elegant touch. Sounds basic right? But a blazer adds style immediately and effortlessly when used in this manner. opt for a cotton blazer. these steps will come naturally and will only be used as a guide. the only difference between a suit jacket and a blazer is the matching trousers. It isn’t a trend for this season.. It can be worn over a casual shirt. and don’t like wearing them for anything else. but don’t feel like you have to due to the range available to us today. The answer to these questions is simple. and isn’t something no one can benefit from.
The sweater adds a different texture to the look. If you’ve got a coloured shirt or some coloured trousers your desperate to wear. This adds a casual style to a look. pairing with jeans and smart shoes. Use a blazer to neutralise colour. consider ways to implement it into your own personal style. Layer a sweater underneath a blazer. Please please please don’t use a blazer just for occasions. but also adds a casual element.Tips On Wearing Your Blazer • • • • Pairing a blazer over a t-shirt. Grey and Navy and you can utilise it in some many ways. a buttoned down shirt and some brogues or loafers. and taking away the element of the suit trousers and utilising just the blazer can enhance your style drastically. with jeans. Take inspiration from these photos and whatever draws your attention. highlighting the versatility and elegance the blazer carries. Opt for a neutral colour such as Black. There’s so many ways to break down the traditional suit. its versatility is never ending… The next page shows some ways to wear a blazer. layer a neutral blazer to neutralise the bright colouring. Go for the preppy look and match a fitted blazer with some cotton chinos. .
So you want something. cardigan. giving you the ability to add elegance to a look. With shirts. Here are some images of guys wearing shirts perfectly. That’s a handy tip to remember if you want to wear colour subtly: A darker tone can be used to neutralize the colour. See you need to get the balance right between draping off your shoulders and clinging on to your shoulders. because if you’re used to loose fitting shirts you’re going to be quite reluctant to liking a slimmer fit. What I mean by this is. Get advice from other people. A plain white shirt can look great if it’s the perfect fit. and make sure the shirt fits perfectly. you want to focus on two things: fit and design. sweater or coat. . in a timeless fashion. you’ll be wearing something over the shirt such as a blazer. Design is another factor you want to focus on. which is going to add another dimension to your look. Take inspiration again from photographs. because what you layer over it can be neutralized.Shirts Buttoned down shirts are always great to have. If you want to add colour a shirt is the perfect piece. a plain white shirt can look ugly if it isn’t. it’s the perfect fit. as a shirt is typically going to be layered. a grey blazer can neutralize a red shirt. when really. What I mean by this is on most occasions. So many of my clients have moaned about how tight something has been on them.
so consider whether you’re going to opt for a V-neck or a crew neck. Or maybe it’s a result of being forced to wear that awful purple knitted sort from Grandma every time I felt a chill. Use them as inspiration . Or even that it was the nasty headmasters trademark garment? Whatever it is I find myself currently staring at a wardrobe filled with them. The cut of the sweater is important too. there are two key combinations available to you if you want to wear the sweater in an elegant manner. maybe the fact it reminds me of that awful school uniform I once had to wear on a daily occasion (that yellow sweater has scarred me for life). A sweater is the perfect timeless garment. A sweater is a great addition to any smart/casual look. Something too slim fit can leave the shirt looking ruffled underneath. I don’t know what it is. Layering A Shirt Underneath When looking to pull off this look. In my eyes. a sweater can be used in different ways to either casual down a look or formalise one. opt for a V-neck sweater.Sweaters For some reason I hate the word “sweater”. If you’re wearing a tie/bow tie or want to draw more attention to a bold shirt. Wearing a crew neck is great if you’re wearing just a shirt underneath. My now ex headmaster would be proud of my current collection. and the second ‘go-to’ option you have for achieving effortless elegance with a sweater is layering it underneath a blazer. simply showcasing the collar. and topped off with a tie creates a smart/casual look fit for most occasions. the first is by layering a shirt underneath. The next page shows some examples of wearing the sweater in this way. Whether through choice or otherwise is another question entirely. pay close attention to the fit of the sweater. and it’s the most popular way of wearing this timeless garment currently. I would be surprised to hear of anyone having not worn a sweater. Implementing sweaters over a slim-fit shirt and paired with denim jeans or chinos. so I was pretty shocked when I found the inspiration to include them into this eBook. and is something you should be looking at implementing into your style. Originally designed to aid sweat during exercise.
it creates a relaxed aesthetic that is still refined and chic. This time. It is much less formal than pairing a blazer with a shirt.Layering A Sweater Underneath A Blazer I’ve already touched on blazers. and layering a sweater underneath a blazer is a great. especially if you choose to simply use a crew neck on its own underneath. timeless look to achieve. by pairing a smart piece like a blazer against a more casual piece such as a sweater. .
The looks below will show you just how much variety there is when it comes to creating your own take on the combination: A sweater can also be worn casually. Wearing a sweater casually can add another .With this timeless combination you have the ability to experiment with how smart or casual you want your look to be. and is a great addition to looks which aren’t so preppy.
with Aquascutum's claim dating back to the 1850s. it goes with any look. We’re going to touch on timeless jackets next. and touch briefly on ways you can implement these into looks. the perfect timeless coat.dimension to your look. Another alternative similar to the trench coat are macs. over the top or simply on its own with jeans – the sweaters versatility makes it a must buy and a wardrobe staple for all men. and layering a casual sweater underneath can add a timeless feel. It’s the perfect coat for adding elegance and style without hardly any effort. so pay attention to it the most. the First World War and they’re still in trend today. I’ve talked about layering quite a bit. Jackets/Coats It depends on what part of the world your from. If you go for a darker tone. You can integrate coloured or patterned sweaters into your layering to give your outfit a shot of life. it carries style so all you need to focus on is fit. a coat is a necessity! A jacket/coat is a statement piece. Both Burberry and Aquascutum claimed the invention of the Trench Coat. or use a classic neutral sweater to anchor that patterned shirt I touched on previously. . The trench coat was developed as an alternative to the heavy serge greatcoats worn by British and French soldiers in the First World War. How you like to wear yours casually really just comes down to personal preference. The trench coat is in my eyes. As for styles of jacket/coat. Other alternatives are knitted. relaxed sweaters layered under statement jackets. and investing in quality and design is going to enhance your personal appearance. and a jacket/coat is always going to be the top layer. but in Britain. there’s plenty available to us on the market and in my eyes there’s too many styles to choose from! So I’m going to highlight a few styles of the jacket and coat. Yes. Layered underneath.
and it’s the definition of a timeless piece. The denim was tough. and the quilted jacket defiantly does that. and it’s never going to look out of place. producing high quality quilted jackets focusing on fabric. and shows off a subdued. and definitely no denim shirts. A jacket made of raw. If you’re wearing a denim jacket. If you do want to wear it often. the cold. I’m talking about the denim jacket. Tips for wearing a denim jacket are simple. . Love it or hate it. and whatever else a workingman could throw at it. It adds that heritage feel. Last but not least. Don’t wear the jacket too often. that means no denim jeans. a denim jacket can be utilised into a casual look or a smart look. the rain. It can be used as a top layer or even as a secondary layer. Have you heard of the brand Barbour? They really took the quilted jacket to new levels. Pay attention to detailing within the jacket. It can be worn in a variety of different ways with a variety of different garments. Wash infrequently. To preserve the wash. and is a great top layer. adding a handkerchief to the denim jacket pocket is a great touch.Quilted jackets and coats are another timeless addition. this is a jacket that’s perfect all year round. Levi’s first denim jacket was sewn in 1905. treat the jacket as you would if it were a pair of jeans. and expect some shrinkage with hot-water washes. fit and lightness. classic style. and sold to compliment its existing line of jeans and work wear. • • • • Never ‘double up’ on denim. mix it up by layering a coat over it sometimes. It’s always nice when we find a style of jacket that works within that smart/casual divide so well. dark denim channels this spirit. and it held up against the wind.
Washed denim is fine. and implementing them into your wardrobe now. and what you’re used to you are not going to change! Again it’s going back to that comfort zone I talked about. I’m not introducing you to any style of clothing you haven’t heard of already. you are more suited to the skinny fit.Jeans The most timeless form of trouser available is the jean. So get the perfect waist fit! The slimmer the leg of the jeans you opt for. A straight leg jean will work for most guys. A belt shouldn’t be used for the function of holding up your trousers. Here are some helpful tips to do with jeans: • Guys with slender frames. the longer your legs will appear. making them the perfect timeless trouser. The timeless pieces I’ve gone into detail about you should be looking at taking the tips offered on board. try something different and take heed from this advice. The problem is. or to even realize that the fit or style is lacking and should be taken to the charity shop immediately! Here are some other timeless pieces and some helpful tips: . As much as we love to think that it is only women who need to worry about body shapes. it should be used to add detailing to a look. which fit perfectly around your waist. cut denim isn’t Get jeans. and haven’t got too confused with the terms used. Your jeans are like a body part to you. Jeans today are made in a variety of cuts. slender body frames are going to pull these off better than anyone. I’m afraid its equally important to us guys. a sweater and a blazer. so this should all be pretty relative to you. and there’s nothing that’s going to change their mind. cords and tailored suit trousers. Your going to hopefully already own a coat. But hopefully the tips and photos have offered you the chance to use them better. a lot of guys have one particular jean style they like. but the straight leg normally comes up perfect for most men. a pair of jeans. but I’ve come across A LOT of people who wear jeans badly. I personally haven’t met someone who has never worn jeans before. A belt isn’t stylish when it has new holes spiked in to hold them beloved jeans of yours up. Other alternatives are chinos. • • • • Jeans go with anything. Hate them or love them. Other Timeless Pieces I hope you’ve enjoyed the fashion side of things. So bear in mind the fit of the jeans.
Shorts are timeless in the hotter seasons. as these will transform average style into perfect style. elegant trainers with no crazy designs. Brogues are great shoes to add automatic elegance. but don’t start implementing them into smart. A tie is one of the most timeless accessories to date.• • • Accessories such as ties and belts are timeless pieces. but should be used more often than just for occasions. and don’t opt for anything. Your outfit can be elegant and stylish. White trainers are perfect for casual looks. Similar to the blazer. Brogues are back. and a decent hardwearing leather Black Derby will be your new best friend. Opt for white. elegant look. you’ve started to define your own personal style along with realizing the importance of staying consistent. and something you can’t go extremely wrong with. Perfect for summer. never disappeared. You’re pretty much set to becoming a stylish gent! We’ve covered the bulk of things here. they add a sartorial touch to any look. you’re pretty much good to go! These last two tips are still extremely important though. and in my eyes. Jewellery and watches are timeless. preppy looks. Again go for something that is focused on fit. 2. 4. There we have it. which are longer than your knees. Loafers are great for preppy looks. so although it may seem like information overload. and is a great addition to any outfit. The black derbies are something I’d highly recommend to you. a tie can be used to achieve that preppy. along with ways you can wear them. as a neutral colour means you can implement them into any look. . 1. as they add that extra attention to detailing a lot of guys slack with. but the simple addition of white trainers can ruin this. Perfect for all occasions. You’ve just been given some timeless clothing and accessories you can start implementing into your current wardrobe. Again go for hardwearing brogues as these can be worn on most occasions. Accessories should get more attention. 3. Opt for neutral colouring yet again. It offers style and elegance as soon as you start wearing it. Everyone needs shoes right? Here’s some timeless footwear styles you can’t go wrong with. Black Derby shoes will see you through anything. go for decent quality leather and make sure they’re clean. They’re highly versatile and extremely timeless. transforming a standard pair of jeans from casual to smart.
You will enhance your style dramatically by paying just that little bit more time on ensuring what you are wearing is the right fit. Many will purchase what they think is their size online and then when it doesn’t fit perfectly they “can’t be bothered to return it” – it will do. to subtly reinforce the theme/look they are going for. They add accessories for a multitude of reasons. to show some individuality or personality. but neglecting some basics can leave your style looking sloppy. and add simple touches of elegance. so to speak. but accessorising is something women do a lot better than us. most have less time to try things on – combine that with the increase of online purchasing. a belt. They know the importance of spending that extra amount of time accessorising a look. So much effort can be put into what you’re wearing for an occasion. A belt shouldn’t be used just to “hold up your trousers” and a hat shouldn’t be used to just “stop your scalp from sunburn” – everything you wear should compliment you. Paying attention to details can transform an average style to a perfect style. If you’ve got a pocket. If you’ve got things to carry. For those that have never had this epiphany. Men’s accessories give us the freedom to add detailing to our looks. or simply to enhance sections that need it – the list is endless. but it can easily be ruined by something as simple as stuffing your pockets with your wallet. you’re one of them and you’re doing the right thing! The days of lazy styling are coming to an end for most but we are still seeing simple mistakes being made. I’ve banged on about fit quite a lot already. to tie together the top and bottom half. Us men on the other hand seem to fall short when it comes to accessorising – only wearing the bare necessities such as underwear. socks and carrying a decent wallet. but it’s hugely important. and it makes it very easy to buy something that isn’t the PERFECT fit. freshen ups and diary. You tend to know what you are going to wear each day.Paying Attention To Details So we’re slowly starting to see a rise in men paying attention to their appearance. Going • . to add focal points and intrigue to sections of their outfit. Unfortunately. don’t stuff your pockets – get yourself a decent holdall or satchel which is functional.I hate to admit it. stylish and will give your outfit those clean and elegant lines we are aiming for. aim to utilise it by adding a delicate touch with a pocket square. And here’s how: • Accessories . you are probably still wearing the wrong size. with the increasing responsibilities and commitments the modern man faces. and should add to the overall style of your look. phone.
• Fabric is another area we should be looking to pay attention to and combining a variety of textures into one look can be extremely effective. giving more off a tailored. elegant feel. but don’t let things slack by not paying attention to the additional considerations of a well-dressed male. It’s that extremely thin line that can define your style. where as a small could produce more of a slim fit. and it really is important to spend that extra bit of time considering the finer details whenever you dress. giving more of a relaxed and casual feel. will bring ANY item and therefore your outfits up a notch instantly. . Paying attention to what you are wearing each day is a great habit to get into. Like with accessories. Spending the time and money necessary to purchase garments in materials like tweed. investing in a variety of superior materials will also help give your look the polish and quality that you desire – enabling you to really look and feel like a million dollars. and taking note of simple ways to add elegance can really enhance your overall style. hand spun wool. high quality soft leather etc. Something as simple as layering a cable knit jumper into your outfit can add another texture and depth to a look. whilst opting for a tweed or corduroy blazer rather than a typical cotton version can a whole new element to an existing outfit. Spending extra time on the finer details. cashmere. Combining fabric and textures can surprisingly add a lot more to the overall style of a look than you first think.up or down a size can produce a completely different look – a medium may produce quite a loose fitting shirt.
Stubble isn’t such a bad thing. its better than nothing at all. The growth really is amazing. Sounds stupid but wash once a day. no. But keep it trimmed. Here are some surprising facts: • • A recent survey proves that most men now spend more time getting ready than women The average man spends just 19p less a month on grooming products than a woman. But paying attention to grooming every day is going to enhance your personal appearance. • • These facts show that the average man is now a lot more receptive to personal grooming than they were ten years ago. Again I’m not asking you to start wearing make up. In 1997 the Men’s Grooming industry was worth around 25 million pounds – In 2010 it was worth 137 million pounds. wash thoroughly using product.64 over the course of a year. Its just paying attention to your skin. One in three men said they didn't see why they shouldn't take as long as women.Grooming Paying attention to the finer details ties in perfectly with grooming. Applying moisturizer will help protect your skin. there are plenty of online guides on how to achieve a hairstyle. Wash. that isn’t stylish. A quick shower isn’t washing either. and pay attention to it rather than letting it grow wildly • • • . and won’t be drooping.22. Moisturize. and skin care is something you should pay attention to. it isn’t feminine. Even if your moisturize once a week. Styling your hair is a must also. or £302. In 20 years time you’ll thank me as your skin will be protected. I’m not advising all men to be like women when it comes to personal appearance. Shaving once a day will keep you looking fresh and elegant. and shaving regularly will leave you looking a lot cleaner and elegant. and neither is a beard depending on the look you’re trying to achieve. splashing out £25. and the figures are continuing to grow with the majority of men now spending more time on their appearance. Get advice from your local barber and again research into some hairstyles you’d like to achieve. Here are some grooming tips to get you on your way: • Had the same hairstyle for 10 years? Change it! Women again know the importance of keeping things fresh as they change there hairstyle more times than we change clothes. but keep things fresh.
it sounds a lot but really its something you should already be doing. Them points are the fundamentals into men’s grooming. feel free to contact me. .• Dental care should be a huge focus of yours. keeping your teeth clean and breath fresh will enhance personal appearance massively. If grooming is something you really want to work on.
Take these basic tips and you’ll be fine.UK .To Conclude You should now be able to define your style and hopefully you’ve realised how you want to dress. and enhancing our personal appearance isn’t as daunting as it may first seem. trust me! If you have any personal queries you want answered. Thanks again. You’ll receive a nice few handy tips in your inbox within the next few months. Paul McGregor WWW. a look can be diminished.COM WWW.MENSFASHIONMAGAZINE. you wont regret it. You also know paying attention to details is key. I try to respond within 24 hours to every request and I’m not talking one-sentence answers! Thanks for taking the time in download the eBook and reading this guide.BRIGHTERMAN. If you slack when it comes to the finer details. don’t hesitate to contact me. Timeless style is something anyone can achieve. You know not to be inconsistent. along with personal grooming. so keep your eyes peeled. and you’ve got some invaluable tips on what clothing will help you establish that timeless style.CO.
and we will spend about 20 minutes going through some ways to develop your own personal style. We can chat via Skype. otherwise you’re email will not be registered. MSN. Facebook. All you need to do is email paul@mensfashionmagazine. You will receive a reply within 48 hours of emailing with booking arrangements. or email. this UNIQUE code.Bonus Want to know some good news? By downloading “The Definitive Guide To Timeless Style” and getting to the end.uk with your name.co. So what are you waiting for? Speak to you soon! Paul McGregor . BRIGHTERSTYLE You must include the code. you will receive a FREE personal 1 to 1 styling session with me. style objectives and most importantly.
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