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so many people have helped us in many ways that share their experience & knowledge with immense gratitude and regard, we would like to thanks our respected assistant professor sir Saleh Memon for giving us this golden opportunity of preparing this report through which we availed the chance of preparing formal report of given company and getting practical knowledge
Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. 1990. IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres.Indus Motor company's plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured Heavy investment was made to build its production facilities based on state of art technologies.TOYOTA Indus motor co. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. 1.2 Company profile Indus Motor Company (IMC) is a joint venture between the House of Habib . and Toyota Tsusho Corporation Japan (TTC) for assembling. progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd. 2 . To ensure highest level of productivity world-renowned Toyota Production Systems are implemented. Toyota Hilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore. Mission of Toyota is to provide safe & sound journey. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.1 VISION AND MISSION: "IMC’s Vision is to be the most respected and successful enterprise. The majority shareholder is the House of Habib. delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". • The best technology. • The most successful. Toyota Motor Corporation Japan (TMC) . IMC's Product line includes 6 variants of the newly introduced Toyota Corolla. • The best people. vehicles in Pakistan through its dealership network. • The most respected. • Delighting customers. 1. INTRODUCTION 1. We also have a wide range of imported vehicles. The shares of company are quoted on the stock exchanges of Pakistan. • Wide range of products.
VALUE CHAIN ANALYSIS OF TOYOTA Indus Motors Co. up 13% as compared to Rs 40. The production of PC and LCV for the quarter also increased by 5% to 14. The New Corolla has a refreshed front end that promotes sleeker look and stable driving experience. They culminate in the total value delivered by an organization. Ongoing improvement in all areas of manufacturing enabled the plant to operate efficiently and at full capacity to meet the market demand. The value chain is a systematic approach to examining the development of competitive advantage.' 3 . The organization is split into 'primary activities' and 'support activities.322 units produced for the same period last year. The Company recently unveiled the new Corolla model 2011.2.445 units. the sales volume of Toyota and Daihatsu brands (CKD and CBU) increased by 7% to 37.969 units as against 14. Porter in his book.451 units was up by 9% compared to 35.084 units as compared to 14. Decline in the nine months profitability is mainly attributable to manufacturing operations affected by rising input costs in international markets further compounded with the deterioration of the Rupee and other inflationary pressures that the Company has absorbed in order to cushion the adverse impact on our valued customers.2 billion for the same period last year.6 billion compared to Rs 2. IMC market share for the quarter ended March 2011 was 32% as compared to 36% achieved for the same quarter last year. The Company's sales revenue for the nine months ended March 2011 increased to Rs 45. Competitive Advantage (1980). The chain consists of a series of activities that create and build value. On year to date basis. It was created by M. The 'margin' depicted in the diagram is the same as added value.203 units produced for the same quarter last year. while the production at 38. E. 3.145 units sold for the same quarter last year.987 units from 35. The New Corolla incorporates an elegant and sporty design in an advanced and dynamic form. and embodies class-above overall quality. while profit after tax fell by 26% to Rs 1.3 billion.1 billion posted in 2010. The feedback from our valued customers in the market is positive we expect the product to perform well. Company Operating Performance The combined sales of Toyota and Daihatsu brands (CKD and CBU) for the quarter ended March 2011 recorded a growth of 7% to 15.
Individual operations could include organizing the parts to make new cars & the final tune for a new car's engine. Toyota motors purchase their raw material from all around the world. They are stored until they are needed on the production/assembly line.2 Operations: This is where goods are manufactured or assembled. Goods are moved around the organization. In order to maximize their availability of raw material Toyota motors maintain good relationship with their suppliers.1 Inbound Logistics: Here goods are received from a company's suppliers. 4. Primary Activities 4. Toyota use JIT (Just In Time) approach for handling of raw material.4. Toyota motors are known for their reliability which comes from efficient operations. 4 .
4.3 Outbound Logistics: The goods are now finished. at this stage the Toyota motors prepares the offering to meet the needs of targeted customers. and e-Purchasing (using IT and web-based technologies to achieve procurement aims). services and materials. Toyota motors will be responsible for outsourcing (components or operations that would normally be done in-house are done by other organizations). Support Activities 5. lean manufacturing. Companies need to innovate to reduce costs and to protect and sustain competitive advantage. Toyota motors uses following techniques to retain their employees: • • • Recruitment Selection Training and development 5 . after-sales service.3 Human Resource Management (HRM): Employees are an expensive and vital resource.5 Service: This includes all areas of service such as final checking. Internet marketing activities. 5. Toyota motors consider their employees as HUMAN CAPITAL. training and development. 4. Toyota value their customers 5.4 Marketing and Sales: In true customer orientated fashion. and they need to be sent along the supply chain to wholesalers. training and so on.1Procurement: This function is responsible for all purchasing of goods. and many other technological developments. The aim is to secure the lowest possible price for purchases of the highest possible quality. retailers or the final consumer. complaints handling. Toyota motors make their product easily assessable. and rewards and remuneration. Toyota motors manage their own Show rooms in different countries. Toyota motors manage recruitment and s election. This area focuses strongly upon marketing communications and the promotions mix. 5. The mission and objectives of the Toyota motor is the driving force behind the HRM strategy. Customer Relationship Management (CRM).4. Toyota motors implemented production technology.2 Technology Development: Technology is an important source of competitive advantage.
Using the value chain approach. Toyota develops synergies among their recourses 2. SUGESSIONS & RECMENDATIONS 1. Firm Infrastructure: This activity includes and is driven by corporate or strategic planning. Toyota should use design to maximize the performance of their operations. 8. Toyota motors implemented Management Information System (MIS). FINANCE COSTS This includes impact of unrealised gain on revaluation of foreign exchange contracts amounting to Rs. processes that provide direct value to the customer are modeled first Derivative processes that support the value chain processes are modeled to support the value chain. 102. and other mechanisms for planning and control in different departments Marketi ng Product ion R &D Custom er 7.990 million.• • Compensation Maintenance 6. Toyota motors should use Value Coalitions for better use of their under utilized recourses. 6 .
TOYOTA Company Functional and Process Based Designs Marketing Finance Sales Engineerin g Manufacturi ng Distributio n FUNCTIONAL DESIGN PROCESS DESIGN Desi gn Car Buil d Car Mark et Car Deliv er Car 7 .9.
Reference source http://www.org/wiki/Toyota economist magazine 8 .10.toyota-indus.wikipedia.com/ http://en.
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