Kingfisher

Management and Leadership across cultures
Leadership

Name [Pick the date]

.......................................3 Introduction:...................................................................11 Transformational Style of Leadership:.......................................15 Conclusion:..........................................................................................................Management and Leadership across cultures [Pick the date] Contents Contents.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................15 Task 3:......................................................................................................8 Leadership Style at Kingfisher:.............................................................. 16 References:........8 Review of Literature on Leadership theories:.............................................15 Recommendations:........................4 Task 2:..................................................................8 Leadership Theories applicable on Leaders of Kingfisher:........................................................................................................................3 CEO of Kingfisher:................7 Leadership:................................. 3 Leadership:.................................................................................................................................................................................................................12 Motivation:...................................................................... 3 Task 1:...........................................................................................................................................................................................................................................................................12 Leadership Strategies adopted by Kingfisher Airlines:........................................................... 6 Leadership versus Management:.....................5 Human Resource Management: Managing diverse culture and diversity:...................................................13 Strategies to retain diverse customers:........................ 2 Abstract...............6 Culture:............................5 Diversity:............................................. 17 Page 2 ...........................................................

the company has focused on introducing a premium class flights as well as low cost flights.Management and Leadership across cultures [Pick the date] Abstract In this paper. Leaders have the power to influence others and shape the behavior of others in a particular direction. Leadership: “A Leader is one who knows the way. with their skills. knowledge and style the leaders are able to lead the way. encouragement to evoke desired behavior he also motivates them to overreach themselves. we will bring into picture different leadership styles and traits that are adopted by Kingfisher airlines so as to operate successfully on a global scale. The company focuses on delivering a world class in flight service along with a delectable gourmet cuisine and personal environment. Leaders have several characteristics and traits which help them to think out of the way and succeed. the company has strongly focused on innovation and differentiation widely. Different approaches and theories that are adopted by the company so as to be the world leader in the industry of their operation are brought into focus. They are the one who focuses on demonstrating distinctive skills. Task 1: Introduction: Kingfisher Airlines is one the India’s largest aviation company with a global presence. Maxwell A leader is one who plays a major role in every aspect and functional area of a business. The company has focused on maintaining a brand leadership since it has came into existence. The tactics that can influence the subordinates are rational persuasion. goes the way and shows the way’ – John C. inspirational appeal and Page 3 . The company is a part of the UB group. A leader provides direction. personalities and motivates employees.e. experiences. A leader must be capable and should facilitate interactions within a group. There are three classes on which kingfisher airlines focuses on i. Deccan charters limited and Deccan aviation limited. Kingfisher airline.

The leaders try to focus on upward appeal as that is the tactics which could effects the performance of the subordinates the most. Some of the personal traits that are displayed by the leaders are Self confidence. ingratiation and pressure are the tactics that work in a downward direction (William’ 2001). analyst. so as to improve their performance which can help in overall growth and development of the organization. Leaders have several traits such as empathy. good decision making. He has focused on looking ahead and creating a shared vision for all its employees. the Kingfisher has seen a major change in the growth of the organization along with the employees and subordinates of the organization. social communicator. Kingfisher airline today is one of the most renowned aviation company. Inspire means "to breathe life into. chairman and CEO of UB group. low risk tactics to motivate their subordinates. Inspirational appeal. open minded. The leader generally begins with low cost. Within five years. strong decision making. focused which will help in influencing their followers and will help in enhancing their performance and the growth of the organization. People focused. Page 4 . decision maker. physical. and courage. charismatic. Kingfisher airlines have become the only five start airline of India which is operating in a global market. an Indian who has done his masters in Business Administration has shown exceptional leadership traits. He took over the business from his father and focused on a futuristic vision of growth. CEO of Kingfisher: Kingfisher is headed by Mr. who is a visionary. he is being looking forward and focusing on envisioning all the possibilities and enlisting its employees in a shared view of the future.Management and Leadership across cultures [Pick the date] consultation. These are the few qualities of leaders. awareness. With the exceptional visionary skills and traits of the CEO. adaptability. Vijay Mallaya. There are several social. Vijay Mallay. He is focused in handling diverse business and had given a new growth to the diverse business operating on a global scale. Leaders focus on inspiring their followers as well their subordinates so as to enhance their growth." The leader needs to have several characteristics such as self confidence. enthusiasm. intellectual attributes which differentiates a leader from the others. motivation.

it is one of the best organizations to work in.com/aboutus/vision-values. teamwork and accountability. The organization focuses on developing their employees so as to build an interactive and efficient work culture which will help in enhancing the productivity of the employees and organizations. ‘India’s top 25 innovative companies’ etc.aspx) He has established Kingfisher brand as a sign of dependability and leadership. ‘Top service brand’.flykingfisher. He believes in providing unedifying flying experience to its guests with a focus on entertainment which are stated as a cornerstones of building a strong business. there are array of awards that has been awarded to Kingfisher which shows the leadership of the brand. the employees are the extension of their brand. With his innovative thinking and visionary goal. (http://www. With a focus on leadership skills. Happiness. Task 2: Human Resource Management: Managing diverse culture and diversity: For Kingfisher.Management and Leadership across cultures [Pick the date] Kingfisher airline focuses on being the best airlines which ‘consistently deliver a safe. the awards that were given to Kingfisher includes ‘Best Brand leadership Award’. value based and enjoyable travel experience to all its guests’. The managers of the kingfisher airlines have focused on craving out time from urgent but the most endless operational matters. Page 5 . Service. His approach and philosophy towards business is very clear. he focuses on providing the best value to its guests. ‘three global awards at the skytrax world airline awards’. giving added confidence and assurance. Vijay Mallaya has been successful in establishing his diverse businesses. ‘Business Leadership award for aviation’. ‘India’s favorite Airline’. the Kingfisher airlines has been awarded quite a lot of awards which shows its leadership style. ‘Excellence in consumer responsiveness’. The values on which the organization works on are Safety.

in this different people of different culture are able to interact which helps in increasing the creativity and innovation within the organization which helps in increasing the productivity and output of the company. Kingfisher airlines have focused on increasing the team involvement. Kingfisher working on a global scale has diverse customers. inclusive work environment. the company strongly focuses on fulfilling the needs of the customers as well as employees globally. As organizations around the world compete for customers. managers are able to facilitate training and development which helps in development of the multiculturalism culture and diversity in the organization. the company has a wide array of diverse customers who come across the world. It helps in creative thinking. which is achieved through delegation. Diversity point to behaviors and actions managers can take to foster a positive. The employees are trained so as to deal with the customers of diverse nature and keep them satisfied. Diversity in the organization helps in building up a strong working culture in the workplace. Diversity to a great extends helps in capitalizing on the growth of the business opportunities of the brand. diverse thoughts and innovation which help in having a competitive advantage within the organization. Culture: Culture plays an important role is assessing the value. Diversity is very important in today’s workplace so as to have competitive advantage. At Kingfisher airlines.Management and Leadership across cultures [Pick the date] Diversity: Kingfisher is a global company. the company focuses on providing more and more options to its customers. strategic relationships and reputation management. which leads to enhanced performance and increased profitability for our company. the employees of the company are diverse. Kingfisher’s diversity and inclusion strategy aligns with their business goals and leadership priorities in key areas including workforce diversity and employee development. Through delegation and diversity. behavior and the style of communication of an individual. Culture defines the people’s way of living their life and the way they react to a Page 6 . from different background and culture. Apart from having diverse workforce. customers and guests or customers diversity. they offer customers choices that are quite different.

“Culture is learned. The culture of the organization helps in increasing the efficiency of the organization as well as the employees. Leaders needs to set an example in an organization as being an element of culture. By explicitly communicating what makes your firm unique. technological advancement which is important for the growth of the organization.Management and Leadership across cultures [Pick the date] particular situation or in an environment. patterned assumptions. Strategies followed at Kingfisher: “Every company needs a signature experience that set it apart. you can dramatically improve employee engagement and performance” The organization focuses on keeping their employees happy as they think that if the employees will be happy they will focus on keeping the customers happy. The managerial culture in an organization emphasizes strongly on rationality and control towards the organization. so as to enhance the productivity within the organization. Leadership versus Management: Leadership requires power which focuses on influencing the thoughts and actions of other individuals in the organization. products and services that are used in the organization. innovation and risk taking. aggressiveness and team orientation”. Leadership and organizational culture are the most important part of an organization which helps in improving the efficiency and productivity of the organization. people orientation. which helps the organization to outperform. Seven dimensions of the organizational culture are “attention to detail. Culture defines several values and beliefs in an individual which are in rooted in an individual in the culture an individual has brought up. Kraft). Organization culture fosters an organization to achieve its business goals and objectives. stability. concepts and behavior and the resulting artifacts” (Chalrles H. strategies. Even the style of communication as well as the accent and the language is rooted through the culture. The corporate culture of the organization brings out the value and norms of the organization as well as the organizational behavior in respect of technologies. outcome orientation. they work more as a problem solver whereas Page 7 . The organizational culture also fosters changes in the organization like downsizing.

The leaders with high level of self-confidence and self-esteem believe communication to be the key for leadership in the organization. the leaders at Kingfisher focuses on communicating with the employees of the organization so as to maintain their enthusiastic and excitement level.Management and Leadership across cultures [Pick the date] a leader needs to be direct in getting the task fulfilled. the managers ensures that the employees are working effectively and efficiently and fulfilling their responsibilities at different level across the organization. Leadership: Review of Literature on Leadership theories: Leadership theories brings into picture different leadership qualities and traits that an individual have. Situational Leadership takes into consideration that how a leader behaves in different situations and how well is he capable of handling the particular situation. physical or intellectual traits that differentiated leaders from non leaders’ (Robbins. Trait theories are the ‘Theories that sought personality. Leadership Theories applicable on Leaders of Kingfisher: Trait theories: The leaders at Kingfisher display the trait of charismatic leaders. 8thed). This theory differentiates a leader from a non leader on the perspective of the behavioral characteristics possessed by the leader. and has been able to successfully generate profits. The managers of Kingfisher focuses on being impersonal and are nor very passive towards the goal of the organization. they are more focused on the culture of the organization whereas the leaders focus on the goals of the organization and ensures that the employees are working in line with the organizational goals. even during the time of recession. The managers and leaders at Kingfisher has tackled with different situations in a positive way and have resulted in success. Behavioral theory rests on the assumption that Great Leaders are made not born. behavioral theories and Situational theories. Trait theories. Different theories have been developed by different researchers where different leadership concepts can be applied. The manager needs to focus on the working of the employees across the organization. Three main leadership theories were developed by different researchers i. social. Leadership theories focus mainly on situation and advanced skills levels that a leader possesses. The employees at Page 8 .e.

The leaders at Kingfisher are Cooperative. based on how ready and willing the follower is to perform required tasks (that is. Through this theory the leaders focuses on the performance of the employees which is enhanced by providing them effective training and the motivation which helps in achieving the required goals of the organization. their competence and motivation). They are highly committed and focuses on inducing tryst and respect in the organization. The leaders at Kingfisher focus on high task and high relationship with his subordinates displaying the selling characteristics. and that translates into motivation. the chairman and the leaders of the organization are highly futuristic and focus on controlling different outcomes. Employees who know what’s going on understand how their work boosts the collective well-being of all the employees. Behavioral Theories: The Managerial Grid: Kingfisher is an organization which is highly concerned about the productivity of the employees and growth of the company.Management and Leadership across cultures [Pick the date] Kingfisher airlines are informed about different happenings and information happening across the organization. the managers and leaders of the organization are highly motivated so as to achieve the organizational goals as well as group goals. the leaders of Kingfisher the leaders needs to be quite flexible so as to change the requirements as per the change in the situations and environmental conditions. Strong emphasis is given on the goal of the organization than on the personal goals and requirement of an individual in this theory. The management spend lot of time with their Page 9 . ambitious and achievement oriented which has helped in the success of the organization. The same can be noted during the subprime crisis which had hit the globe. Hersey and Blanchard’s Situation theory: Leaders should adapt their style to follower development style (or 'maturity'). energetic. Situational Leadership: Path-goal Theory. According to this theory. Kingfisher changes and reduced its cost structure so as to give added value to its customers.

With the strong leadership qualities that are possessed by the Vijay Mallaya. they are concerned about their subordinates or the employees and focus on getting the job done by the employees. Kingfisher has been able to perform at its best. This vision and the focus on communication and training its subordinates. Contingency Theories: Kingfisher follows ‘Visionary Model’ of Leadership. as the performance of the employees is based on the style that is depicted by the leaders and several situations under which the organization works. the leaders at Kingfisher are relation-oriented as well as task oriented. Leaders at Kingfisher follow this model. is one of the visionary leader who believes in innovation and have a strong vision for future. He motivates his employees to innovate and move ahead of its competitors.Management and Leadership across cultures [Pick the date] employees so as to motivate them and advise them to perform them in a particular way so as to improve the performance of the employees. King fisher focuses on training their employees extensively as well as their development which helps in delivering the best output in their work. Leaders help their followers to adopt themselves according to the organizational culture by motivating them to work together in a group. With a positive vision he successfully motivates and enhances the performance of his employees. This is a theory of leadership which is applicable in almost all the organization. high task structure and low position power which helps in the situation of leading in the organization. They have been trained in such a way that they are in a position to handle different situations that can be faced by them at the time of the employment. Leaders can and should change their Page 10 . Vijay Mallaya. it is one of the leading innovators in the field of Aviation. They are motivated to work in a group so as to have productive results. As per the ‘Fieldler’s Contingency Theory of Leadership’. he successfully empowers his subordinates by helping them to become self-sufficient and confident in doing their work. Mr. the managers and the leaders at Kingfisher focuses on building good leader-member relationship. This theory is based on the style that is depicted by the leader and the situation in which the task is perfumed. As per the Contingency model. thus helping in improving the performance of the employees. The employees are given new project to work on which improves the productivity of the company.

Management and Leadership across cultures [Pick the date] style to fit their followers’ degree of readiness (willingness and ability). Persistence.e. the desire to lead. Therefore. These include drive. different communication patterns and strong Page 11 . The organization culture and environment has been built in such a way that the employees feel comfortable in that environment. Kingfisher treats communication as the best mode of leadership. cognitive ability and knowledge of the business. the leaders involve their subordinates several tasks that are performed by the leader. There are several activities that are conducted by the organization so as to motivate the employee and motivate them to participate in different activities. partnerships outside the organization. Leadership Style at Kingfisher: The leaders and the managers of Kingfisher focus on developing the people. By assigning them new tasks and involving them in new tasks enhances the performance of the subordinate. Vijay Mallya focuses on following five P model of creativity i. It has helped the organization in gaining value and catering to the best services to the customers. and together. The organization focuses on identifying the key potential of their employees and tries to enhance those potential which helps in bringing out the best traits of the employees. it is possible to train leaders to better fit their style to their followers. empowered staff. Persuasion. self-confidence. they generate and evaluate alternatives and attempt to reach consensus on a solution. knowledge sharing systems. It helps in enhancing the performance of the employees. honesty/integrity. This helps them in achieving their targets and goals that are set by the organization. Through this model.Innovation and creativity works as the core competence of the organization as it helps in focusing on providing best services to the diverse customers across the globe. Passion. The organizational climate is focused on a open climate. Vijay Mallaya has strongly focused on innovation and creativity which has become the keystone of the company. With a focus on these the organization has been able to “Create a ‘people environment’ where they truly can be all they can be. Playfulness and Positivity which helps in building up a strong leadership of its organization.” This will help in developing and enhancing the potential of the employees. They follow participative type of leadership in which the leaders focuses on sharing the problem with subordinates as a group.

Several traits such as value driven. he adopted several measures so as to incorporate different services to its customers. Transformational Style of Leadership: As transformational leaders.Management and Leadership across cultures [Pick the date] interpersonal ties among team member which has helped in enhancing the performance of the employees. and ability to deal with complexity and long visionaries are the key traits which helps in building up a strong organization. They help in making subordinates aware of their needs for personal growth. the organization focused on designing the strategies which helped in making the company ‘The best airline of India’. Leadership Strategies adopted by Kingfisher Airlines: There were several leadership strategies that is being adopted by the organization which has helped the organization in being the best aviation company of India. and political-Legal requirements. Page 12 . This helps the organization in fulfilling the set goals and objectives of the organization. lifelong learner. Vijay Mallaya focused on studying various external factors of aviation industry in India as well as across the world like market conditions. With this strong vision. He believes in delivering best customer service which he thinks can be gained by keeping its employees happy. Motivate their subordinates to work for the good of the organization rather than exclusively for their own personal gain or benefit with a strong focus on innovation and creativity. and accomplishment. market share. powerful external stakeholders. Along with the prevalent nature and condition of the environment. Vijay Mallaya focused on giving a leisure journey to its customers by providing them unedifying experience. They focus on encouraging the awareness of subordinates’ and help them in analyzing the importance of the tasks and the importance of performing well. the leaders at Kingfisher identify themselves as change agents who believe in courage and people. development. The vision of the company is presented in front of the employees in an inspiring manner which helps the employees to fulfill the set goals and objectives.

They focus on taking the input from their employees. The way the managers and leaders communicate helps in motivating the employees and subordinates and enhancing their performance. The leaders in the organization focus on involving their employees in the decision making displaying Participative leadership. social. airline travel and salary or pay scale which is above the industry standard help employees satisfy physiological needs. Participative Leadership is very important in improving the productivity of the employees as it helps in developing a sense of belongingness. Motivation: Motivation is one of the key aspects of the organization. and finally self-actualization needs. Applying different motivation theories across the organization. and they will give affection and be secure in their feelings and their behavior’(http://www. The company follows humanistic approach towards its employees whereas the other companies are more focused on scientific approach. It is important that a leader listens to their employees and incorporate their idea. the company is able to build on a strong out performing workforce who are highly motivated to enhance the performance of the organization. which is reflected from the commitment of the employee. The company helps in satisfying the needs of the employees so that they are motivated. a 401(k) plan. The company focuses on giving high affection to its employee.html). As stated by Abrham Maslow ‘The fact is that people are good.net/more. The Safety needs of the employee are met by tolerating mistakes and urging employees to do Page 13 . listen to their ideas and motivate them to contribute in the working of the organization and decision making.abrahammaslow. This will help in improving the performance of the employees which impacts the growth of the organization. and esteem needs. who states that people are motivated to first satisfy physiological needs. The management takes an initiative to provide its employee different Health benefits. The company follows the needs hierarchy developed by psychologist Abraham Maslow. the management of the company has applied several motivational theories to develop a culture that includes interesting jobs and empowered employees. Give people affection and security.Management and Leadership across cultures [Pick the date] Communication plays a major role in Kingfisher and enhancing the skills of the employees in the organization. then safety.

At Kingfisher. Formal and informal recognition for their contribution helps employees meet esteem needs.Management and Leadership across cultures [Pick the date] what’s necessary to please customers. Employee shows high level of job satisfaction in the company. 401(K) pension plans and other benefits. It indicates that motivation is influenced by people’s expectations. which are able to fulfills the intrinsic rewards of the employee. They are also provided with benefits on air travel across the globe. Finally. On the other hand. the employees are committed to their goals and they are determined not to lower or abandon their goal. honesty. which helps employees feel they belong to a group. Employee works keeping in mind the goal setting theory. This helps is generating high productivity. health and dental benefits. the highest-level need of self-actualization is met by encouraging employees to reach their highest potential. The employee has a strong feeling of accomplishment. In a work situation. The employee at Kingfisher also reflectsDouglas McGregor’s Theory Y in assuming that workers will do what is best for the organization when the opportunity arises.E. a feeling of recognition. Employees have high self efficacy i. they have a strong belief that they are capable to doing the job efficiently and effectively. or fairness. and open communication. perception is the way an individual views the job. employees are given more pay than the industry standards. One process theory by Lyman Porter and E. so the employee enjoy working here and have positive attitude towards the job assigned to them. The employee view their work as being natural as the company has tried to make the organization a fun place to work in. The company’s environment helps workers feel secure by stressing integrity. Lawler focuses on the value a person places on a goal as well as the person’s perceptions of workplace equity. as factors that influence his or her job behavior.e. It encourages the employee to work harder. The Social needs are met by Kingfisher’s family atmosphere. Page 14 . the management considers the intrinsic as well as extrinsic rewards of the employee.

The organization should also strongly focus on engaging employees which will help in creating a sense of social mission which will be central to the company. According to the survey.Management and Leadership across cultures [Pick the date] Strategies to retain diverse customers: The company operating on a global scale has diverse customers. This also helps in building up a positive attitudes. The company should focus on investing heavily on training and strengthening the social mission of the company. The company focuses on providing world class experience to its customers leaving aside all the stressful condition and providing them relaxed and delightful flight. With a string focus on the meeting the global standards of all the fleets and aircrafts and adoption of latest technolo9gy helps the organization in catering to the needs and demand of the consumer on a global scale. “Transactional” styles of leadership is the most preferred leadership style which helps in motivating the employees across the organization. the managers and the leaders gives a strong priority on placing on keeping the culture and guiding the employees. by adopting this style of leadership style the employees are motivated to act in the interest of the businesses. so as to know the type of leadership that is most preferred by the employees of the organization. Intense focus needs to be given on culture and human capital which should be the high priority. empowering the employees to enable communication and help the organization in making different decisions. So as to enhance the motivation of the employees to apply Multifactor Leadership Questionnaire (MLQ). This will help in encouraging openness by developing and personally modeling system with a strong focus on transparency in the organization. The organization should also focus on giving emphasis on individualism which will help in the out performance of the employees. persistence and sense of reciprocity in the Page 15 . Task 3: Recommendations: Leadership is one of the most important aspect which helps the organization to perform better. Employee development should be main focus of the organization by catering them knowledge about different culture and people across the globe. the company focuses on giving the best value to its customers by focusing on their diverse needs and culture.

A strong focus should be given on building the employee commitment by encouraging openness. The organization should also strongly focus on achieving CSR targetsand good governance which is important for the development of the country along with the development of the country. healthy risk taking environment and learning in the organization. Employee investment along with leadership development will help in enhancing the performance of the organization. The leaders should adopt an open looped environment. One of the most important aspect of leadership which helps in enhancing the performance of the employees across the organization is Emotional Intelligence.Management and Leadership across cultures [Pick the date] employees which will enhance the performance of the employees and the organization will help in dealing with the diverse culture of the customers. The leaders of Kingfisher should also focus on building the employee commitment through transparency as well as accountability. With this the employees will feel motivated and will be urged to keep their customers happy which will help in increasing the productivity of the organization. thus improving on the productivity of the organization. By adopting the Employee first policy the company will be able to make employee feel more personally responsible towards the organization. Conclusion: Leaders are one of the biggest motivators for their followers in the organization. The organization should also focus on building a family type of work environment which will help in enhancing the performance of the employees. The support. This is one of the most important trait that can be adopted by the leaders of Kingfisher which will help in enhancing the performance of the employees. trust. Emotional style of leadership has overwhelming impact on the employees as it helps in creating a certain environment in the organization which will create an environment an environment which focuses on information sharing. the path that is shown by leaders motivates and helps their followers to perform well and enhance Page 16 . looking after the interests of the employees and their families and ask employees to look after the company’s interest in return.

References: Abraham Zaleznik. Are they Different?.aspx Page 17 . in a form of the leader. available at: http://www.flykingfisher.com/about-us/chairmansmessage. Harvard Business Review. (2004) Managers and Leader. who motivates their employee to perform at their best. The biggest innovators and the successful enterprises have great entrepreneur. January 2004.Management and Leadership across cultures [Pick the date] the growth of the organization. Online issue About Kingfisher Airlines.

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Management and Leadership across cultures Vijay Mallaya – The spirit behing Kingfisher brand. Planning and Managing Human Resource.. available at: http://www. HRD Press Page 19 .venturerepublic.com/resources/Vijay_Mallya__The_spirit_behind_the_Kingfisher_brand.asp [Pick the date] William J. Rothwell (2003).