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Ward White’s Career Path Provides Tips For Landing Your First Job
January 30th, 2011 · 2 Comments
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Ward White The employer says, “You have no experience, how can I hire you?” You say, “How can I get experience if no one will hire me?” This chicken-andegg dilemma makes landing your first job one of life’s toughest challenges. Here’s my story of landing that first job. I’m a career changer. Seriously overeducated after advanced degrees in two fields, I started out teaching college in Houston. Before long, it became obvious to me that I needed a lot more action and adrenaline than the classroom could provide.

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What Color Is Your Parachute?. Your edge may be in the questions you ask. It was after 10 when I reached my $125-a-month single-room apartment and started putting words onto paper on my clunky Smith-Corona typewriter. Chronicle and Business Journal. but when it’s this much fun. he asked me to join him in the CEO’s office. It may take Page 2 of 3 . in my best plaid polyester suit. trade journals. unemployed and searching for that first PR job. I served in Bozell offices in six cities. focus attention on the potential employer. 3. endlessly fascinating and richly rewarding in every way. I had a 750-words article and called it a night. priorities. It was a great run with wonderful. My heart was pounding. not as public relations. My best credential for landing this job was labeled “Being a Versatile Writer. That proved to be the first of back-to-back-to-back interviews with a string of Standco executives. and you never know what is around the corner. corporate culture and strategic account planning. which meant that information on the company would be scarce.” but I had no work samples to show. “I can increase your Facebook page followers from 100 to 200. Even more I treasured 15 years (1990-2005) as chief communications officer for one of America’s most respected companies.. The only computers in that era were a few monster-size mainframes at big companies. I’m trying to find ways to say things like. No Google in those days. GolinHarris. It was privately owned. A good portfolio helps. why stop now? What to make of all this? 1. Ward White counsels clients and agency executives regarding organizational direction. and find this field every bit as stimulating and rewarding as I have. Trying to turn that weakness into a strength. but it has the drawback of being about you. What a ride it continues to be! A career is always changing. I started a grand new adventure as Chief Strategy Officer for Edelman’s Southwest region. but as “public relationships. Hoover’s Directory. working out of the Main Reading Room of the Houston Public Library. Boy. Thomas Register. How can you make your uniqueness stand out? 2. some proof that would show I could write. Tags: Advice from a Pro · Guest Post · Job Search 2 responses so far # 1 Samuel Sunmonu // Jan 30. “Standco wants to interview you at 9 tomorrow morning. I’ve been blessed with the opportunity to give something back to the profession through the Institute for Public Relations. I’m looking constantly looking for ways that I can provide value to an employer. that whole day. Instead of talking about myself. down-and-dirty research. Sometimes it’s pro bono or political work. following every lead and taking notes feverishly until closing time at 9 p. public engagement. remember. They want a corporate communications person. especially when I don’t have that broad of a skill-set yet. I especially loved being part of the crew that built Bozell PR into what is today the backbone of WeberShandwick. beyond academic stuff. Sometimes it’s a freelance project or assignment. I was networking like crazy. I can tell you that it’s been absolutely the right career for me — challenging. I was living alone in Houston. And no personal computers yet. moving eventually to New York and becoming CEO of Bozell PR Worldwide. digging. It can be extremely intimidating when trying to land that first job and I’m feeling the pressure already. I hope you land that first job soon. And the saga continues. The challenge is to figure a way to demonstrate – concretely — your unique assets. listening. Northwestern Mutual. Vollmer and now Edelman) and one truly great corporation (Northwestern Mutual). The first job can be really tough to land. By 3 a. all manually — Houston Post. Faithful to Parachute’s counsel. I was ushered in to see the Senior VP of HR. And just weeks ago.culpwrit.m.m. 2 Whitney Gonzalez // Feb 1. the Accrediting Council on Education in Journalism and Mass Communications and a couple other industry-leadership groups. a feeling that I’m helping make our economy and our society function better. Can you be there? “ Be there? You betcha! I at once jumped into doing what I knew best – fast. has been immensely satisfying for me. I set out to cobble together a profile article on Standco Industries. Sometimes an internship is the way to demonstrate what you bring to the table. From that first day in Houston till today. There were hurdles. You want something about them. As I’m applying for jobs. I had wasted a precious hour. Bozell. then stood up and abruptly left the room. Finally returning. Merely talking about your strengths may not be enough. doing — not just talking. I returned a phone call to a networking contact. Good luck to you. creating public relationships. a side-benefit of all those burn-the midnight-oil term papers. As the Chief Strategy Officer of Edelman Southwest. I have been studying job hunting and interviewing tips since I will be a college graduate in May 2011. I had a job offer. Simply showing up for the interview is not enough. I had never heard of the company. talented colleagues who remain friends to this day. It was a privilege to be part of that extraordinary institution. As my article did. I dug and dug. Promptly at 9:00 the next morning. I knew next to nothing about the industry.” But that is not always easy. I could retire. 2011 at 3:25 pm Interesting post. Over those 15 years. intelligent questions that show your research on the company. Since then. He read my article first thing. Late one afternoon. any organization or business exists based on the public’s trust and the public’s permission. pointed me to public relations as the best field for me. Like Be the first of your friends to like this. Before I left at nightfall.culpwrit » Ward White’s Career Path Provides Tips For Landing Your First Job 10/20/11 10:57 AM The how-to-get-a-job classic. Think “what can I do for them?” and not just “what can I say to them?” I see this field. I’ve been lucky enough to work for five top agencies (RuderFinn. 2011 at 1:40 pm This is an excellent post. But I didn’t know that in 1973. was I lucky! Almost 40 years later. Some of the questions that arise within me are: http://www. I find in my work a sense of purpose. a drive on dark streets to Standco’s main plant produced only an uncooperative nightwatchman. Next.” As Arthur Page taught us. Relate your strengths to their challenges. oilfield manufacturing.

but even be my potential employer. etc. company values. Get Cutline 3 Column Split Switch to our mobile site http://www. etc.culpwrit. and Page 3 of 3 . Page Society Center for Global Public Relations Council of Public Relations Firms Hispanic Public Relations Association Institute for Public Relations International Association of Business Communicators Job Center National Black Public Relations Society Plank Center for Leadership in Public Relations Platform Online Magazine PR Quick Start Public Relations Consultants Association (UK) Public Relations Society of America Public Relations Student Society of America The Lagrant Foundation © 2006–2007 culpwrit — Sitemap — Cutline by Chris Pearson | SEO By Court's Internet Marketing School. I’m trying my best to meet people that can not only teach me a lot about the field. Thanks for sharing this! Leave a Comment Name Mail Website Submit Search To search. in order to be able to assure them. that I am the candidate that they are in search for.” I always try to “do my homework” on employers that I’m trying to work for by researching their mission statement. I love the phrase that says that we are not in the public relations field but we are in the public relationships field and that is extremely true. type and hit enter Important Links Arthur W.culpwrit » Ward White’s Career Path Provides Tips For Landing Your First Job 10/20/11 10:57 AM “How early should I start applying for jobs? How do I know who the right people to meet are?.