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Marketplace
Two qualifying factors for stores to be in the department store and discount category are hard and soft goods. Hard goods include tools, furniture, and appliances; while the soft goods include towels, sheets, clothing and electronics. Most department stores, like, JCPenney house these items and many more. Commonly, department stores are found in shopping malls. The total market for women who shop in department stores is 116,722,000. According to Business Wire’s research and market report the combined annual revenue of department and discount stores is $475 billion. Research found that other major competitors of JCPenney are Walmart, Target, Sears, Kmart, and Costco. The top department stores nationwide include JCPenney, Sears, Macys, and Kohl’s. • Women aged 25-34 are 18 % less likely to shop in department stores. • According to Reuters, JCPenney sales went up 7 percent during their Back-to-School sales, despite a negative outlook on the department store market. • It is estimated that over the next five years, the industry will continue to decline, as demand for department store brands decreases.

Market Analysis
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Perception

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In Store Promotions 1% for the Planet

Objectives Press Release

It’s YOUR Life. It’s YOUR Planet.

1% for the Planet is an o organization that encourages its participating companies to donate 1% of their sales to environmental groups all around the world. Since the company’s inception in 2002, more than 1,000 participating business members have given back to the earth. Every industry imaginable is involved with 1%. Big names, like Jack Johnson, will endorse the organization. JCPenney will be respected for the company’s willingness to step up and take action to minimize its impact on the environment.

The Nature Conservancy
The Nature Conservancy is a non-profit conservation agency that addresses the most critical risks threatening our planet. Hundreds of scientists work for the company to pragmatically solve habitat preservation problems and challenges. The Conservancy maintains its work by receiving donations, which could be given by participating JCPenney customers while checking out.

Plano, TX, February 1, 2012 (NYSE: JCP) Many people are committed to going green. JCPenney feels that it is important to have community involvement. The company believes that by getting the community to reduce, reuse, and recycle, we can help save our environment. It is also looking at an opportunity to help each community, by having locals donate clothing for the less fortunate in the communit Each store will have a donation center, where community. JCPenney consumers can drop off their used clothes. The donation center will be a red box that is infused with lights. For every five pounds of clothing donations, the consumer will receive a $10 gift card to use at any JCPenney. Currently JCPenney has started to install solar panels in stores in California and New Jersey. We are continuing to increase them in other stores around the country. To reduce overall energy consumption, JCPenney is working with SunPower Corporation to install their current solar panels, and will continue to do so until all the stores are self-sustainable. For further information, visit ww www.jcpenney.net.

Kid Land
In participating JCPenney stores, busy moms can leave their children at Kid Land while shopping. This service will be provided free of charge. In this area, JCPenney can “test” toys with the children who are there to play, marketing new toys at its discretion. Mothers will know they are leaving their children in a safe environment where the kids are exposed to exciting new toys, social interaction, and even educational “story times.”

In Store Promotions
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Budget

Media Strategy
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Commission

Experience
JCPenney Regions and Districts

Engage

Expose

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Production

Philanthropy

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