brand image guidelines

MARCH 2008

N O V E M B E R

2 0 0 7

table of contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Logo Guidelines Asset Strategy In-line (based on Metrotown, Burnaby) In-line (based on TD Centre, Toronto) 800 sq.ft. sit down (based on Pasadena, California) 1200 sq.ft. sit down (based on Brea, California) Materials Equipment

10. Signage 11. Packaging

1.01

Introduction

logo guidelines
T h i s s e c t i o n i n t ro duces the basic componen ts of the Yogen Früz logo. These include the Yogen F r ü z w o rd m a r k , t a g l i n e a n d ü s m i l e y i c o n . T h e s t a n d a rd s s e t out here will help you to apply each of these elements correctly on everything f ro m s i g n a g e a n d p r i n t c o m m u n i c a t i o n s t o p a c k a g i n g . T h e y will help you present the Yogen Früz brand clearly and consistently, so that i t s e n d s a p o w e r f u l m e s s a g e a b o u t q u a l i t y, f re s h n e s s a n d l e a dership.

from the store signage. these elements form the core of our new visual identity. representing our master logo. we must ensure that the typography and the icon remain in their fixed relationship to each other with proper clear space. to the packaging and website. Whenever the master logo appears.the master logo The Yogen Früz Brandmark is composed of the custom blue lettering and pink “ü” smiley icon.1 Logo Guidelines . it is a symbol of our values. Therefore it is essential that we use the mark properly and consistently. The tagline “it’s all about ü” can be used when necessary to communicate the personal customization aspect of the brand. Together. 2. Above all.

a minimum amount of clear space equivalent to four of the “ü” smiley icon dots should surround the brandmark. dot 2. slogans or other symbols and applies to all other applications of the brand.2 Logo Guidelines .minimum clear space To protect the integrity and clarity of the Yogen Früz brandmark. This space is intended to separate and protect the brandmark from other elements such as pictures. text.

minimum size It is important that the Yogen Früz Brandmark is clearly visible and printable when reduced in size.3 Logo Guidelines . The acceptable minimum size of the master logo is 1/16” high with respect to the letter “z” in Yogen Früz. 1/16” 1/8” 2. The acceptable miniumum size of the Yogen Früz master logo with tagline is 1/8” high.

ai 2. The 1 colour logo may be used when production techniques limit the use of tone. PMS Colour l White Substrate PMS 2925C PMS 204C File: YogenFruzLogo_Horiz_PMS_FA. engraving.ai CMYK Colour l White Substrate CYMK File: YogenFruzLogo_Horiz_CMYK_FA_ai Black l White Substrate LINE BLACK File: YogenFruzLogo_Horiz_Black_FA. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations.Yogen Früz horizontal logo on a white substrate When reproducing the Yogen Früz horizontal logo on a white or light substrate. as in the case of embroidery. or embossing. the PMS logo is preferred and should be used whenever possible throughout all brand communications.4 Logo Guidelines .

ai 2.Yogen Früz horizontal logo with tagline on a white substrate When reproducing the Yogen Früz horizontal logo with tagline on a white or light substrate. The 1 colour logo may be used when production techniques limit the use of tone. PMS Colour l White Substrate PMS 2925C PMS 204C File: YogenFruzLogo_Horiz_Tag_PMS_FA. as in the case of embroidery.ai CMYK Colour l White Substrate CYMK File: YogenFruzLogo_Horiz_Tag_CMYK_FA_ai Black l White Substrate LINE BLACK File: YogenFruzLogo_Horiz_Tag_Black_FA. or embossing. the PMS logo is preferred and should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations.5 Logo Guidelines . engraving.

ai 2. use these versions. PMS Colour l Dark Substrate PMS WHITE File: YogenFruzLogo_Horiz_White_FA.Yogen Früz horizontal logo on a dark substrate Reproduction on a dark substrate is not recommended. When not possible. Every attempt should be made to position the logo on a white or light substrate. The Yogen Früz brand is synonymous with white and lightness.6 Logo Guidelines .ai PMS Colour l Dark Substrate PMS WHITE File: YogenFruzLogo_Horiz_Tag_White_FA.

ai 2.7 Logo Guidelines . The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations. the PMS logo is preferred and should be used whenever possible throughout all brand communications.ai PMS Colour l White Substrate CYMK File: YogenFruzLogo_Stack_CMYK_FA.Yogen Früz stacked logo on a white substrate When reproducing the Yogen Früz stacked logo on a white or light substrate. PMS Colour l White Substrate PMS 2925C PMS 204C File: YogenFruzLogo_Stack_PMS_FA.

8 Logo Guidelines .Yogen Früz stacked logo with tagline on a white substrate When reproducing the Yogen Früz stacked logo with tagline on a white or light substrate. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations.ai 2. the PMS logo is preferred and should be used whenever possible throughout all brand communications. PMS Colour l White Substrate PMS 2925C PMS 204C File: YogenFruzLogo_Stack_Tag_PMS_FA.ai PMS Colour l White Substrate CYMK File: YogenFruzLogo_Stack_Tag_CMYK_FA.

PMS Colour l White Substrate LINE BLACK File: YogenFruzLogo_Stack_Black_FA.Yogen Früz stacked logo in line colour on a white substrate Use these 1 colour logos when production techniques limit the use of tone. engraving.ai PMS Colour l White Substrate LINE BLACK File: YogenFruzLogo_Stack_Tag_Black_FA. or embossing. as in the case of embroidery.9 Logo Guidelines .ai 2.

Every attempt should be made to position the logo on a white or light substrate.Yogen Früz stacked logo on a dark substrate Reproduction on a dark substrate is not recommended. use these versions.ai PMS Colour l White Substrate PMS WHITE File: YogenFruzLogo_Stack_Tag_White_FA. When not possible.10 Logo Guidelines .ai 2. PMS Colour l White Substrate PMS WHITE File: YogenFruzLogo_Stack_White_FA. The Yogen Früz brand is synonymous with white and lightness.

ai 2. the PMS logo is preferred and should be used whenever possible throughout all brand communications.ai PMS Colour l White Substrate CYMK File: YogenFruzLogo_U_CMYK_FA. The 1 colour logo may be used when production techniques limit the use of tone.11 Logo Guidelines . or embossing. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations. engraving. as in the case of embroidery.ai PMS Colour l White Substrate LINE BLACK File: YogenFruzLogo_U_Black_FA. PMS Colour l White Substrate PMS 204C File: YogenFruzLogo_U_PMS_FA.Yogen Früz “ü” smiley icon on a white substrate When reproducing the Yogen Früz “ü” smiley icon on a white or light substrate.

When not possible. The Yogen Früz brand is synonymous with white and lightness. PMS Colour l White Substrate PMS WHITE File: YogenFruzLogo_U_White_FA. use this version.Yogen Früz “ü” smiley icon on a dark substrate Reproduction on a dark substrate is not recommended. Every attempt should be made to position the logo on a white or light substrate.12 Logo Guidelines .ai 2.

Together. These colours have been specifically selected as part of our core visual brand identity. The colours shown on this page have been produced by a colour copier and are not an exact match to the Pantone® targets specified. they are a powerful symbol of our vision and our core brand values.colour palette The proprietary colours of the Yogen Früz master logo are blue (PMS 2925) and pink (PMS 204). please refer to a current edition of the Pantone Colour Formula Guide. For accurate colour. Yogen Früz blue PMS 2925 C90/M10/Y0/K0 Yogen Früz pink PMS 204 C0/M65/Y0/K0 2.13 Logo Guidelines .

DO NOT use the Brandmark on a background that is distracting and interferes with legibility. or use any artwork that is not approved. DO NOT alter the scale of any graphic elements of the Brandmark. Always use the appropriate reproduction digital art for the logo. DO NOT condense. The examples on this page illustrate several unacceptable uses of the Yogen Früz logo.14 Logo Guidelines . The logo should never be altered or redrawn in any way. 2.incorrect use of the Yogen Früz logo The consistent application of the Yogen Früz logo is essential to building and maintaining brand recognition. expand or distort the Brandmark in any way. Always follow the guidelines presented in these graphic standards. DO NOT use colour combinations that deviate from the outlined logo colours. DO NOT place third-party elements with the logo. DO NOT recreate the Brandmark.

Our primary typeface is Chalet Nineteen Sixty.corporate typefaces In order to maintain brand consistency across all printed materials. Our secondary typeface is Helvetica Neue. conveys a fun. fresh spirit and is appropriate for brand personality communications. a confident and contemporary face that is easy to read. a set of two typefaces must be used to print Yogen Früz copy.15 Logo Guidelines . Primary Typeface Secondary Typeface Chalet Nineteen Sixty abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^& Chalet Paris Nineteen Sixty Chalet London Nineteen Sixty Chalet NewYork Nineteen Sixty Helvetica Neue abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^& Helvetica Neue 45 Light Helvetica Neue 46 Light Italic Helvetica Neue 55 Roman Helvetica Neue 56 Italic Helvetica Neue 65 Medium Helvetica Neue 66 Medium Italic Helvetica Neue 75 Bold Helvetica Neue 76 Bold Italic Helvetica Neue 85 Heavy Helvetica Neue 86 Heavy Italic Helvetica Neue 95 Black Helvetica Neue 96 Black Italic 2.

interior and exterior design tenets. Thoughtful considerat i o n a n d e x e c u t i o n o f t h e s t r a t e g i e s p ro v i d e d w i l l c re a t i v e i m p a c t a n d consistency for Yogen Früz accross all markets. T h e a s s e t i s t h e m o s t powerful visual beacon we can provide to the customer. .asset strategy T h i s s e c t i o n c o v e r s the asset strategy. as well as before and a f t e r p h o t o s o f f o u r d i ff e re n t a s s e t t y p e s .

3.1 Asset Strategy . everyday Create a comfortable environment where customers can relax and be social and look forward to coming back on a regular basis. healthy Position the fresh fruit element of the products at the forefront of the counter where they cannot go unnoticed to emphasize the health benefits.asset strategy contemporary Create a retail environment that has clean lines and well-organized space minimizing QSR cues. Utilize lighting to further highlight product. lighter colour palette Use a soft and light colour palette to support the fresh and healthy positioning of the products. clean + fresh Maintain an uncluttered presentation of the store to maximize visibility of the fresh toppings.

Use lighting purposefully – use soft lighting over food display for optimum presentation and over seating areas for a feeling of comfort.design tenets 1. The use of large product photography on the menu panels will promote emotion and anticipation of the experience. Frame the experience . 2. Use white dramatically . 6. 5. fresh feel. 4. Highlight freshness – allow customer to get a close up view of the fresh fruit toppings and various condiments at the point of purchase to promote health freshness and create appetite appeal. Think of white as representing the product with vibrant accents of blue and pink representing the fruit that is added to the product. 3. Create transparency .on the exterior use the white storefront surround as a framing element that directs the attention through to the interior.the exterior should have an open and unobstructed view into the store to welcome customers and showcase the environment. In the interior of the sit-down environments keep the space open by using clear panels to separate the seating areas.the environment should be primarily white to create a bright. Isolate the icon – use the propriety “ü” icon in isolation within the environment to begin to build equity with the consumer.2 Asset Strategy . 3. Create dramatic lighting to highlight brand graphics and emphasize architectural detailing.

Bar height seats create a social atmosphere. Create a path – position the order counter so that the site line from the entrance is direct and immediate. Maintaining key proprietary elements in the design details.3 Asset Strategy . while signature lounge seats provide comfort and a relaxed environment.interior design tenets (applicable only in sit-down asset types) 1. Use a variety of seating types – create separate and distinct seating areas catering to a variety of party sizes and experiences. 3. 3. Create signature seating – utilize signature seating elements to create consistency between locations. Create an unencumbered path of travel for the customer to the point of purchase and then into the seating area. 2.

conceptual kiosk

3.4

Asset Strategy

conceptual in-line

3.5

Asset Strategy

conceptual sit down exterior

3.6

Asset Strategy

conceptual sit down exterior

3.7

Asset Strategy

8 Asset Strategy .conceptual sit down environment 3.

9 Asset Strategy .conceptual sit down environment 3.

3.10 Asset Strategy .

3.11 Asset Strategy .

12 Asset Strategy .3.

elevations. a reflected ceiling plan and an electrical pl a n t o a s s i s t y o u i n a p p l y i n g t h e d e s i g n g u i d e l i n e s t o y o u r location. .in-line (based on Metrotown. floorplans. Burnaby) We h a v e p ro v i d e d renderings.

white surround 2.in-line :: floorplan (based on Metrotown.1 In-line Metrotown. back counter 4. Burnaby . side counter indicates customer path of travel 4. Burnaby) FINISHES SS1 : white solid surfacing CT1 : 12x24 porcelain tile NOTES 1. front counter 3.

2 In-line Metrotown. Burnaby) FINISHES PL1 : white wood laminate PL3 : metal laminate base CT1 : 12x24 porcelain tile GT1 : 2x12 blue glass tile NOTES 1. pink LED 4. illuminated menu panels 4.in-line :: elevation A (based on Metrotown. storefront signage illuminated push-through acrylic 2. white surround 3. Burnaby .

Burnaby . storefront signage illuminated push-through acrylic 2. back counter 4.3 In-line Metrotown. Burnaby) FINISHES PL3 : metal laminate base WD1 : wood laminate SS1 : white solid surfacing PT1 : white paint GT1 : 2x12 blue glass tile NOTES 1.in-line :: elevation B (based on Metrotown. illuminated menu panels 4. front counter 3.

4 In-line Metrotown. recessed blue LED 4. front counter 3.in-line :: elevation C (based on Metrotown. Burnaby) FINISHES SS1 : white solid surfacing WHT : white altro panel NOTES 1. Burnaby . storefront signage illuminated push-through acrylic 2.

5 In-line Metrotown. Burnaby . side counter 4. illuminated menu panels 2. Burnaby) FINISHES PL3 : metal laminate base WD1 : wood laminate PT1 : white paint GT1 : 2x12 blue glass tile NOTES 1.in-line :: elevation D (based on Metrotown.

Burnaby .in-line :: reflected ceiling plan (based on Metrotown.6 In-line Metrotown. Burnaby) 4.

Burnaby . Burnaby) 4.7 In-line Metrotown.in-line :: electrical plan (based on Metrotown.

floorplans. a reflected ceiling plan and an electrical pl a n t o a s s i s t y o u i n a p p l y i n g t h e d e s i g n g u i d e l i n e s t o y o u r location. elevations. .in-line (based on TD Centre. Toronto) We h a v e p ro v i d e d renderings.

in-line :: floorplan (based on TD Centre. Toronto .1 In-line TD Centre. Toronto) FINISHES SS1 : white solid surfacing CT1 : 12x24 porcelain tile NOTES 1. white surround 2. back counter indicates customer path of travel 5. front counter 3.

2 In-line TD Centre. white surround 4. pink LED 5. illuminated menu panels 5. push-through acylic “U” smiley 3. storefront signage illuminated push-through acrylic 2.in-line :: elevation A (based on TD Centre. Toronto . Toronto) FINISHES PL1 : white wood laminate PL3 : metal laminate base PT1 : white paint CT1 : 12x24 porcelain tile NOTES 1.

Toronto) FINISHES PL2 : white sparkle laminate PL3 : metal laminate base SS1 : white solid surfacing CT1 : 12x24 porcelain tile GT1 : 2x12 blue glass tile NOTES 1. front counter 3.3 In-line TD Centre. tagline 2. storefront signage 5. Toronto . back counter 4.in-line :: elevation B (based on TD Centre. illuminated menu panels 5.

back counter 3. Toronto .in-line :: elevation C (based on TD Centre.4 In-line TD Centre. swirl vinyl graphic 5. illuminated menu panels 4. front counter 2. Toronto) FINISHES PL2 : white sparkle laminate PL3 : metal laminate base SS1 : white solid surfacing CT1 : 12x24 porcelain tile GT1 : 2x12 blue glass tile WHT : white altro panel NOTES 1.

Toronto . Toronto) FINISHES PL3 : metal laminate base WD1 : wood laminate GT1 : 2x12 blue glass tile NOTES 1.5 In-line TD Centre. illuminated menu panels 5.in-line :: elevation D (based on TD Centre.

Toronto) 5.6 In-line TD Centre.in-line :: reflected ceiling plan (based on TD Centre. Toronto .

Toronto) 5. Toronto .7 In-line TD Centre.in-line :: electrical plan (based on TD Centre.

floorplans. sit down (based on Pasadena.ft. California) We h a v e p ro v i d e d renderings.800 sq. . a reflected ceiling plan and an electrical pl a n t o a s s i s t y o u i n a p p l y i n g t h e d e s i g n g u i d e l i n e s t o y o u r location. elevations.

bench 5.ft. sit down Pasadena. front counter 3. back counter 4.ft. white surround 2. California) FINISHES NOTES WD2 : wood veneer SS1 : white solid surfacing CT1 : 12x24 porcelain tile FAB1 : maharam fabric 1. garbage/recycling unit indicates customer path of travel 6. sit down :: floorplan (based on Pasadena. CA .1 800 sq.800 sq.

ft. exterior storefront signage with illuminated push-through acrylic letters 2.800 sq. sit down :: elevation A (based on Pasadena. “U” smiley icon blade sign with illuminated push-through acrylic 6. California) NOTES 1. CA .ft.2 800 sq. sit down Pasadena.

CA . white surround 2.3 800 sq.ft. illuminated menu panels 6. sit down Pasadena.800 sq. pink LED 3. California) FINISHES PL1 : white wood laminate PL3 : metal laminate base PT1 : white paint PT2 : blue accent paint GT1 : 2x12 blue glass tile WHT : white altro panel NOTES 1. sit down :: elevation B (based on Pasadena.ft. swirl vinyl graphic4. pink LED 5.

pink LED 3.800 sq. CA .4 800 sq.ft. Yogen Fruz artwork 6. California) FINISHES NOTES PL1 : white wood laminate PL2 : white sparkle laminate PL3 : metal laminate base WD2 : wood veneer SS1 : white solid surfacing PT1 : white paint PT2 : blue accent paint GT1 : 2x12 blue glass tile WHT : white altro panel 1. sit down :: elevation C (based on Pasadena. sit down Pasadena. white surround 2.ft.

sit down Pasadena. California) FINISHES NOTES PL2 : white sparkle laminate PL3 : metal laminate base PT1 : white paint WHT : white altro panel 1. CA .800 sq. blue LED 6. attributes/phrase wall 2.ft. custom coffee tables 4.5 800 sq. sit down :: elevation D (based on Pasadena.ft. lounge style seating 3.

ft.ft.6 800 sq.800 sq. California) 6. CA . sit down :: reflected ceiling plan (based on Pasadena. sit down Pasadena.

sit down :: electrical plan (based on Pasadena. sit down Pasadena.ft.ft. CA .800 sq. California) 6.7 800 sq.

a reflected ceiling plan and an electrical pl a n t o a s s i s t y o u i n a p p l y i n g t h e d e s i g n g u i d e l i n e s t o y o u r location. CA) We h a v e p ro v i d e d renderings. sit down (based on Brea. floorplans.ft. elevations. .1200 sq.

bench 5. sit down :: floorplan (based on Brea.1200 sq. front counter 3. white surround 2. CA . garbage/recycling unit indicates customer path of travel 7.1 1200 sq. sit down Brea. California) FINISHES WD2 : wood veneer SS1 : white solid surfacing CT1 : 12x24 porcelain tile FAB1 : maharam fabric NOTES 1. back counter 4.ft.ft.

California) FINISHES NOTES PL1 : white wood laminate PL3 : metal laminate base SS1 : white solid surfacing PT1 : white paint PT2 : blue accent paint GT1 : 2x12 blue glass tile 1. pink LED 3. white surround 2. sit down :: elevation A (based on Brea.ft. bench 5. bulkhead over bench 7. CA .1200 sq. illuminated menu panels 4.2 1200 sq. sit down Brea.ft.

sit down :: elevation B (based on Brea. sit down Brea. CA . bar center complete with bulkhead 4.ft. California) FINISHES NOTES PL3 : metal laminate base WD1 : wood laminate base SS1 : white solid surfacing PT1 : white paint PT2 : blue accent paint WHT : white altro panel 1.1200 sq. white surround 2. plasma screen 7. attributes/phrases wall 5.ft. swirl vinyl graphics 3.3 1200 sq.

attributes/phrases wall 7.ft. CA .ft. California) FINISHES PL3 : metal laminate base WD1 : wood laminate base PT1 : white paint NOTES 1. sit down Brea. front counter 2.4 1200 sq. sit down :: elevation C (based on Brea.1200 sq.

sit down :: elevation D (based on Brea. bulkhead over bench 2.ft.5 1200 sq. sit down Brea. Yogen Fruz artwork 7. bench 3. CA .1200 sq.ft. California) FINISHES NOTES PL2 : white sparkle laminate PL3 : metal laminate base WD2 : wood veneer PT1 : white paint 1.

California) 7.1200 sq.ft. sit down :: reflected ceiling plan (based on Brea. sit down Brea.ft.6 1200 sq. CA .

California) 7. CA .7 1200 sq.1200 sq.ft. sit down :: electrical plan (based on Brea.ft. sit down Brea.

Substitutes must match and be of c o m p a r i b l e q u a l i t y. . We h a v e p ro v i d e d v i s u a l s o f t h e f i n i s h e s .materials T h e q u a l i t y o f o u r finishes are essential to conveying the quality of our products and service at t h e s t o re l e v e l . and manufacturer contact information. s i zes. c o d e s . S u b s t i t u t i o n w i l l o n l y b e p e r m i t t e d i f m a t e r i als are unavailable and must be approved by Yogen Fruz prior to use.

finish + material board SS1 GT1 CT1 PL1 PL3 WD1 8.1 Materials .

finish + material specifications 8.2 Materials .

equipment T h i s s e c t i o n c o v e r s the equipment specifications for Yogen Früz. .

1 Equipment .equipment schedule 9.

equipment 9.2 Equipment .

3 Equipment .furniture 9.

Thou g h t f u l . c o n s i s t a n t e x e c u t i o n o f t h e s i g n a g e c o m p o n e n t s w i l l c reate a strong presence for Yogen Früz across all markets. It is an important promise for the experience to follow. The following page s d e t a i l t h e s i g n a g e a r t w o r k t h a t i s s u p p l i e d o n t h e p ro v i d e d d v d s . Our logo and product photography m u s t c re a t e i m p a c t a n d a p p e t i t e a p p e a l f ro m a d i s t a n c e a nd at the counter. .signage O u r s i g n a g e i s a p owerful carrier for the Yogen Früz brand.

exterior sign horizontal :: print application The exterior sign is the most powerful sign we have. web address.1 Signage .no other information should appear (ie: phone number. When positioning the logo on the sign please adhere to the clear space standards described on page 2.ai 10. The sign must only contain the logo. It must present the brand name in a quality way that is a promise of the experience to follow and engage the customer from a distance.2. tagline or other brand attribute copy). File: YogenFruzSign_Horiz_FA.

exterior sign horizontal :: shop drawing :: front elevation 4’’ ALUMINUM SIGN BO X PAINTED POLAR WHITE PEARLESCENT CLEAR COA T APPLIED OVER WHITE SUBSTRA TE 2’-6’’ 1’-0’’ 1’ 4-1/2’’ 6’ 5-5/8’’ 10’-0’’ PUSH THROUG H LETTER C OLOUR OF FAC E: TRANSLUC ENT VINYL (AS BELOW) EDG E: POLISH RAISED: 3/4'' MATERIAL: C LEAR PLEXIG LAS AVERY 9561.T PROCESS BL UE TRANSL UCENT VINYL 3M 3630-108 PINK TRANSL UCENT VINYL 10.2 Signage .

exterior sign horizontal :: shop drawing :: section with details 10.3 Signage .

no other information should appear (ie: phone number. When positioning the logo on the sign please adhere to the clear space standards described on page 2.exterior sign square :: print application The exterior sign is the most powerful sign we have. File: YogenFruzSign_Square_FA.4 Signage .2. The sign must only contain the logo. tagline or other brand attribute copy). web address.ai 10. It must present the brand name in a quality way that is a promise of the experience to follow and engage the customer from a distance.

5 Signage .exterior sign square :: shop drawing :: front elevation ALUMINUM SIGN BO X W/ PUSH THROUGH LETTER TUBING.T PROCESS BL UE TRANSL UCENT VINYL 3M 3630-108 PINK TRANSL UCENT VINYL 10. ALUMINUM FACE & BO X PAINTED POLAR WHITE PEARLESCENT CLEAR COA T APPLIED OVER WHITE SUBSTRA (FACE & BO X) TE FRONT REAR 1’-6’’ 2’-0’’ 9-1/2’’ 1’-3’’ 3’-8’’ 8’’ 1’-5’’ 2’-1’’ 1’-0’’ 9-1/2’’ 2’ 5-5/8’’ 3’-8’’ PUSH THROUG H LETTER C OLOUR OF FAC E: (AS BELOW) EDG E: POLISH RAISED: 3/4’’ MATERIAL: C LEAR PLEXIG LAS AVERY 9561.

6 Signage .exterior sign square :: shop drawing :: section with details 10.

ai File: YogenFruzMenu_Panel_F_G_FA.five panel menu board The five panel menu board is preferred and should be used whenever possible in new construction.7 Signage .ai 10. File: YogenFruzMenu_Panel_D_E_FA.ai File: YogenFruzMenu_Panel_H_FA.

ai File: YogenFruzMenu_Panel_I_J_FA.8 Signage .ai 10. File: YogenFruzMenu_Panel_D_E_FA.four panel menu board The four panel menu board should be used when there is not sufficient space for a five panel menu.

ai File: YogenFruzMenu_Panel_B_C_FA.ai 10.three panel menu board The three panel menu board should be used when there is not sufficient space for a four panel menu.9 Signage . File: YogenFruzMenu_Panel_A_FA.

phrase sign :: print application The phrase sign is a visual representation of the voice of the consumer. Scale these graphics as necessary. File: YogenFruzSign_Phrases_FA. but do not rewrite the messages or reproportion the relationships of the phrases.ai 10.10 Signage . Many fun phrases are balanced in size and position to deliver a variety of messages in a light way.

TEL: 905-564-1330 10.11 Signage .phrase sign :: shop drawing :: front elevation WALL SIGN STAINLESS STEEL END CLIP ALL AROUND 1/2’’ 1/2’’ 3’ 2-7/16’’ 1/2’’ 3’ 2-7/16’’ 1/2’’ 3’ 2-7/16’’ 1/2’’ 3’ 2-7/16’’ 1/2’’ 1’ 5-1/4’’ 1/2’’ 3’-0’’ 1’ 5-1/4’’ 1/2’’ 13’-1/4’’ STAINLESS STEEL REVEAL SMF 763 OL YMPIC BLUE OPAQUE VINYL AVERY A8410-O L T MAGENT A OPAQUE VINYL . ALTRO WALL PANEL APPLY ON 1/2’’ THK MDF COL OUR: WHITE ROCK THK: 2mm CONT ACT: COMP ASS FLOORING L TD.

phrase sign :: shop drawing :: section 10.12 Signage .

VINYL GRAPHIC 2’-8’’ 3’-0’’ BASE PLATE SMF 763 OL YMPIC BLUE OPAQUE VINYL AVERY A8410-O L T MAGENT A OPAQUE VINYL .13 Signage .“it’s all about ü” sign Our tagline can be used to communicate the personal/customization attributes of the Yogen Früz brand within your retail environment. File: YogenFruzSign_AllAboutU_FA.ai 10.

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ai 11.ai File: YogenFruzPkg_Clear_CD21_FA.ai File: YogenFruzPkg_Clear_CD12_FA.2 Packaging .ai File: YogenFruzPkg_Clear_CD16_FA.clear cups File: YogenFruzPkg_Clear_CD9_FA.