Sew whut?

Inc: the Role oI inIormution
Technology in smull Bosiness Soccess

This case is about how a small business started from a kitchen became
popular around the globe due to use of information technology. It´s the
success story of sew what? Inc which gives credit to information technology
for its success. This case shows that information technology has been
necessity to every business organization weather it is small or large, and
every organization is using it in some forms to enhance the performance of
organization.

1) Apparently we may think that a small business organization like sew
what? Inc doesn´t need information technology to operate, since there is
nothing big to manage for. But we shouldn´t forget that running a business
and running a business successfully enjoying tremendous growth rate is a
different thing. As for sew what? Inc information technology has been very
important tool for its success. If it had not been for information Technology
Sew what? Inc would have been limited in the kitchen. Here are some
examples that justify the contribution of information technology to the
business success of Sew what? Inc.
*At the very first, by the use of information technology business earned the
credibility and bigger client following. When she launched her website people
started noticing her firm and her business took the pace towards growth.
*Since Sew what? Inc wanted to provide really good costumer experience
information technology helped it to provide accurate information´s regarding
the organization through a very convenient way to its customers.
*Organization´s site in different languages helped the people speaking
different languages around the world to know and understand the business
which helped the business to grow worldwide.
*Website of organization contained the details of everything they did so it
became easy for both organization and its costumers to perform.
*It was through Information Technology Duckett come to know about the
National Federation of Independent Small Business Award.
*Duckett´s personal experience of making innovative use of information
technology in her business made her win the award along with integrated
and much advance information technologies which helped her to make her
business more managed and effective.
*Sew what? Inc won several awards mostly because of use of information
technology in convenient and effective way for the development of the
business.
*Use of information technology has helped the organization to reduce the
cost of operation and enhance the performance and efficiency of the
business.
*Information Technology has made it easier to conduct the business
throughout the world.

2) Today Business organizations should be ready to face unlimited
challenges in order to survive and grow. Information technology keeps on
changing very soon, what may be the best alternative may not be the same
tomorrow, so business organizations needs to update themselves with what´s
coming around and make the best use of , considering the cost and efficiency
of the technology .As a management consultant of sew what? Inc I would
advise following things to Megan Duckett to be even more successful:
*Marketing is one of the vital aspects of today´s business organization. Today
costumer doesn´t comes to us to find a product, market has been so
competitive that product needs to find its costumer and that what is
marketing about, finding and convincing a costumer. So I would suggest her
to increase her marketing workforce equipping them with all sorts of
information to operate smoothly. Marketing around the globe is such a tough
task and it needs very well managed information and communication system
which is possible only through effective use of information technology.
*Sew what? Inc has been in drapery business since so long and now I think
it´s the time they have to expand their working area. For example if their
industry is enjoying growth then by research and gathering information they
could think about providing raw materials for other same kind of business as
well. They could also stretch the organization towards launching their own
clothing line after proper market study. Information technology can help
them to know in detail about how to start and what to start.
*Suggestions and comments from costumer help business to grow. So as for
the more costumer oriented approach they could start blogging and make
the process more interactive. This way they can learn more about people´s
reaction to their action and can make the business more costumer friendly.
*Social networking sites are very popular these days. So it would be
profitable for the business if they start promoting it through social
networking sites like facebook, Orkut, twitter etc.
*Since she has not been using information technology in every aspects of her
organization I would suggest her to use it in every aspect from production to
sales so that it would be easy to keep the record and control. It would also
make the whole process more systematic and cost effective along with
enhancing the quality of the product.

3) Either it is large business organization like coca cola or a general store
located at jawalakhel, information technology plays a vital role to run it
smoothly .Implication of information technology could be different in these
two organizations but purpose of the implication is common in both.i, e to
make whole the process of business easier and efficient.
Small business can use information technology to promote themselves and
grow. Through the use of information technology they can make the best of
what they have and increase their costumer following.

Information technology facilitates them to find out their weakness and
improve it in time. Here is an example of a travel agency which I think can
benefit a lot from the use of information technology.

Travel agency is one of the organizations whose success is totally based on
the way it manages information. They need to convince their costumers to
travel through them from the way they present information regarding their
service.Actully, travel agency sells information as its product to its
customers. So it´s very much important for them to manage information in
very organized way Travel agencies in order to make their costumer happy
needs to provide every bit of information asked. From reaching the costumer
to managing their travel experience, travel agencies needs to perform
everything accurately so as not to lose the costumer. And to do this
information technology helps a lot to make everything happen smoothly.
Here are some examples about how and where travel agency can use
information technology to be more successful,
*Developing informative and attractive website, travel agency can attract
customers. Descriptive information about their service and facilities makes
them more credible.
*Developing slides and movies of interesting places, culture and people they
can influence tourists to go for new destinations.
*Through systematic record management software they can make things
happen in time without delays. Ticketing, Hotel reservation etc can be
managed properly through this so that tourists will never have problem
about delays and inconvenience.
*They can use information technology to communicate with their agent
throughout the nation so that any alteration in plan can be managed and
everything goes as per the plan.
*Travel agencies can store the information regarding their costumers so that
they can know about their costumers and contact them in order to create
further business opportunities.
*Through the use of information technology they can strengthen their
operational effectiveness and be reliable partner to its customers, always
ready to serve them.

Tbursday, )uly Ŷŵ, ŶŴŵŵ
etBloe und the Veteruns Administrution: the
criticul importunce oI IT Process

enerally we have known that IT stands for the hardware part that we can
touch and see but it´s just not that it´s also about system software which
makes that hardware to function in certain way. This case is about
importance of full proof software system for the functioning of information
technology and It explains how problems in such kinds of software can jam
the functioning of the networks.

1). Best decisions are always made at the moment of crisis.It true that we
never know what´s going wrong until the time of crisis. IT is all about
hardware and software so chances of it, getting down are very high. With IT,
experiences are always new. IT is a very critical and technological aspect and
everybody can´t know everything about it. So it´s likely that people have
problems with it. There is nothing like this is the last problem we will have
and it´s almost impossible to prepare ourselves with solution to every
problem in terms of hardware and software. Prevention is better than the
cure but here, it´s impossible to find actually what to prevent. Safety can be
ensured in assumptions of possible incidents but to make it safe overall is not
possible. So basically organization follows the accidental approach of
planning in this case. Organization uses its resources to find the solution
when they come face to face with a problem.

This approach of situational planning has both advantages and
disadvantages. There are certain risks that an organization has to undertake
and also there are benefits of real time solution of a problem. Benefits and
risks of such kinds of planning´s for organizations are listed below.

Benefits
*Benefit of real time analysis of scenario, which makes a solution more
effective and efficient as well as adaptable.
*Quick and relevant.
*Cost effective.

Risks
*Limitation of time, so the pressure of solving it is more important than
solving it in the best way.
*Without time for long-term planning solution f a current problem could be
the beginning of new problem.
*Lack of broad discussion about the problem might lack sensibility and
efficiency to a solution.

2).Backup and storage are maintained so that they could be used at the time
of crisis. If they can´t be used then, then they are of less importance. But in
the situation like that of veteran administration it´s very hard to decide
whether to create the primary source as well in danger or look out for the
other possible options. They had other backup strategies as well but were not
so distinctive about what to do. Such kinds of problems are very severe and
if any unfavorable action is taken then there might be the chance of
banishment of whole information system. With the information he had at the
time, the alternatives that Eric Raffin would have considered are as follows:

· Since he knew that the problem was in software, and most probably it could
have been virus that was affecting the system, they would have consulted
with a software specialist and developed antivirus to overcome the virus
prevailing the system.
· They also would have used the Denver site by making proper adjustment
that wouldn´t create a problem and redeemed the situation.

· In order to think about the problem in detail and come up with a good
solution they would need some time. So they should have passed a
information notice to its all patients through public media and made them
aware about the situation.

3)The word Inter has made a world enter into a very specific and small
network. Weather its Internet, Interconnection or Intercom all these things
has made the task of sharing very easy. Interconnection is connections
within the connections. As per the size and nature of organization
interconnection is of high degree and low degree. High degree of
interconnection helps to share each and everything within the network and
all the components of network are highly connected with each other in terms
of performance and use. For big organizations such kinds of interconnection
are very important, they facilitate for the effective performance. Such kind of
connections is very sensitive because if something goes wrong whole the
system gets affected.
Such kinds of connections not only help the organization to use and share
data´s but also helps the costumers in terms of service. If maintained
properly such kind of system helps the parts of organizations scattered all
around to come together. In case of Veterans Administration, here are some
examples of benefits which patients have from Interconnection,
*Interconnection benefits patients from accessing patient charts, which helps
them to review their prior day´s medical results and odd orders if any. They
could also check their order of appointment.
*Patients enjoy the facility of proper and organized nursing due to systematic
way of nurse´s handling their shifts.
*With discharge card patients could get descriptive lists of instructions and
medications to take while at home after discharge, in the printed format.

Tbursday, )uly Ŷŵ, ŶŴŵŵ
eidelberg, oneywell, und Iuton: Lsing
InIormution Technology to boild smurt prodocts
und services.

This case is about the importance of smart products and smart services in
order to make and increase the market share of manufacturing
organizations. This case justifies the importance of information technology in
providing smart services to customers and making of smart products.
1) Why should manufacturing companies build smart products and
provide smart services? What business benefits can they gain?
Provide several examples beyond those discussed in this case.

Today´s Business environment is very complex and competitive. There is a
huge competition among organizations and people have lots of options to go
for. So in order to become the choice of its costumer products need to be
smart than the rest and it should provide best services so that consumer can
make the optimum utilization of product. Developing a new product is no
longer a concern, developing a smart product which does something that rest
of others of similar nature doesn´t is one of the most challenging task of
organizations. Manufacturing companies should develop smart products and
provide smart services in order to become identical and effective. To develop
smart products and smart services organizations needs to make the optimum
use of information technologies and collect as much information as possible
to know people´s expectations and to develop effective product to meet those
expectation. Lots of consumer oriented organizations use information
technology for new innovations to provide smart products to its customers.
Big companies spend millions of dollars in information technology and come
up with new technologies. As a result people consider them as reliable and
good brands and go for it.
There is several business benefits that an organization can enjoy by
providing smart services, some of them are pointed out below:
*Consumer trust. This is one of the most important components of successful
business firms. When consumers are provided smart products they become
loyal to the product and brand helping the business to survive and grow.
*Increased Revenue. When good products come to the market people
eagerly buy those products resulting the increase in sales revenue of
organization.
*Brand value. Brand value helps in generating higher profit margins in long
run.

Company like Samsung spends very higher amount of revenues in
information technology for innovations and always becomes the first to come
up with new idea. As a result Samsung has high sales revenue and consumer
trust as one of the market leader in consumer electronics.

Sony and HP have very well after sales service in terms of maintenance and
buy back so they enjoy the recognition of best brands of electronics
equipments among its users.

KFC, Pizzahut and MacDonald´s provide smart services and products to its
costumers through out the world in same manner. Information technology is
very much responsible to manage their operation throughout the world in a
uniform manner.

2) What information technologies are used by the companies in this
case to build smart products and provide smart services? What other
IT components might be used? Give examples of the capabilities they
would provide.

Heidelberger, the number one maker of high-end printing press for printers
and print media producers, used built-in sensors and networking
microprocessors to monitor its equipment remotely in order to provide repair
services to its customers throughout the world. Through the use of internet
they connect their users with their technical support experts and solved the
problems making it more cost effective and convenient for both themselves
and their customers. This not only decreased the cost of maintenance
personnel´s but also enhanced the reliability of its products among the users.
Besides all these,
They could also have implemented 24 hour online support system using
servers and information receptors so that costumer would have benefited
more.
They could have make their product more smart by providing descriptive
alerts and indicators which would have helped users to find out what´s going
wrong easily.

Honeywell International ,lobal conglomerate involved in controlling
automation systems for petroleum refineries used smart services called
Experian Process knowledge system which helped in monitoring and
controlling all the functions performed by their user. This ensured the
productivity as well as reduced the cost of maintenance because of quick
response to every small mistake. Costumers benefited fewer false alarms
that a process is falling, less unanticipated downtime and lower maintenance
costs. Costumers found it more effective and Honeywell could also charge
premium for the use of this service as a result business became more
profitable and also increased the scope of other services provided to its
costumers. Besides using existing information technologies in their business:
They could have used sensors that would facilitate the quick location of fault
and made the product smarter.
They could have provided descriptive website about maintenance and
controlling of errors with online support so that costumers would have had
quick solution of their problem.

Eaton Corporation, Working in manufacturing engineering components came
up with the smart product concept and used wireless alert systems in its
products to make its users more secure regarding their home and workplace.
They used monitoring system through power sensors which alert
homeowners about the amiss via information technology like mobile and
computers (emails).This product made the security system much better and
convenient to its users. This smart product became so popular and effective
that rising from a tough competition now Eaton Incorporation stands for total
home awareness, as one of the most reputed brands. Together with this,
They could have used visual alerts in order to enhance the reliability of their
product and to make it smarter.
Since the wireless sensors have some range so they could have increased the
range and make the product more effective.
Controlling whole the security system from the sensor itself as well would
have been the other option to go for.

3) What are some limitations of a smart products and smart service
strategies? Give several examples of challenges that a business
might encounter, and explain how it might overcome them.

While manufacturing a product and services perfection is almost impossible
to attain. Every product has both positive and negative points. Smart
products and services are not the exception. Smart products and products
without flaws are different things. Smart products and services have so many
limitations which as any other product. Some of the limitations are explained
below:

In case of Heidelberg´s repair service through internet, it is only possible to
find out what´s wrong but finding out the problem only may not be the
solution. Solving the problem and bringing the equipment to operate again
may need parts and personnel who could fix it.So; it´s not effective when the
problem can´t be solved just through instructions and information´s. So it is
also important to have standby workforce ready to solve the problem by
appearing in location of the problem as soon as possible.

In case of Honeywell International, controlling whole the system through
networking form Honeywell headquarters may not be appropriate always.
Because real time scenario can be different from the one seen from far. It
may not consider the practicality of the workplace.
Unlike Honeywell maintenance personnel solving the problem by observing it,
controlling from far aside and solving a problem may not be effective.
Controlling should be facilitated by other factors of the organization which
would make it easier to decide which would be the best option to go for.

In case of Eaton Incorporation, Wireless alerts are limited to a particular
range, so what if the unpleasant happens when one is out of the range of
frequency. It doesn´t become effective then. Automatic sensors may not
always give the accurate information about the condition because technology
doesn´t have artificial intelligence and cannot distinguish between natural
changes and accidents. Moreover smart products and smart services come
with smart price so everyone couldn´t afford it. So these products and
services should consider about price as well along with all above discussed
factors in order to minimize the limitations and maximize the utility of the
product.

aturday, )uly ŵź, ŶŴŵŵ
oIthunsu: Tuking mobile Compoting to the
Skies While Keeping the Mobile Workshop
Connected
Lufthansa, an aviation industry has the challenge to train its busy pilots
about latest technologies and procedures and provide them with all sorts of
information they need to perform their task with due concern to cost. This
case is about how they managed to overcome this challenge through the
effective use of mobile computing and what their futures plans are regarding
mobile services in their flights in order to increase their profitability and
productivity of their costumer.

1) Business organizations today should come up with something new and
ideal to become distinct and stand out in the crowd. In this competitive
business environment making the best use of technological innovations in
order to increase the efficiency and effectiveness of the business is one of
the greatest challenge of an organization. It´s a challenge to identify the best
available technology as per the nature and financial status of organization
and implement it in order to increase the efficiency of organization. While
adopting new technology there should be the proper consideration of its
implications and outcomes. As it´s said in the passage technology and price
may not be the only thing that determines the success of the service. So
other things directly or indirectly related with it as well are to be considered.
Deciding to go for something new is a challenge in itself and facing the
challenges and overcoming them is the business culture. So, yes lots of
organizations today are facing the challenges similar to the challenge faced
by Lufthansa and every organization has its particular way of looking at a
problem and solving it. For example, Nepali Film industry has the challenge
to compete with Hollywood and Bollywood movies in terms of technology and
other aspects in order to survive and grow in this global market considering
the costumers choice and increasing technological innovations. Today
challenge of the industry is to make its every aspect more systematic and
advance making the proper use of information technology considering the
cost factor, for the increased quality of its products.

What other tangible and intangible benefits, beyond those
identified by Lufthansa, might a mobile workforce enjoy a result of
deploying mobile technologies? Explain

Technologies are developed to enhance productivity of the organization.
Mobile technologies are even more helpful to those who do lots of travelling
and don´t have enough time. Mobile workforce needs to have a technology
that is fast, accurate, informative, reliable and easy to carry. As explained in
the paragraph, mobile workforce enjoys the benefit of Productivity,
Convinence and Flexibility from the use of mobile technologies. Besides,
there are several other benefits that mobile workforce can get from mobile
technologies. Some of them are explained below:
Costumer satisfaction: In flights people are not supposed to use networking
devices and facilities. When flights would be providing internet facilities,
especially those people travelling for business purpose can have the benefit
of internet in flights and proceed with their work which would ultimately
increase the productivity of consumer resulting costumer satisfaction.

Increased Confidence Level of Crew: Since there would be all the
information´s required, available with them crew would feel more confident
about their operation.

Better working environment: All the pilots would be clearly aware about their
position and their operation that would ensure a better working environment
for both pilots and costumers.

Accuracy and reliability: Data´s and Information´s Provided from the same
channels would be the same, so there would be less chance of conflicts
resulting the accuracy and reliability of their performance.

Increased profitability: With sophisticated and productive flying experience
people would be willing to pay more for the tickets resulting goodwill and
profitability of the business.

Lufthansa was clearly taking a big risk with their decision to
deploy notebook computers to their pilots. What steps did they take
to manage that risk and what others might be needed in today's
business environment? Provide some examples.

Indeed Lufthansa was taking a very big risk by taking the decision to provide
notebook computers to their pilots and using internet facilities in their
airplanes. They had been very thoughtful about the feedback they would be
getting and were very positive towards the outcomes of their decision so
they were prepared with very efficient plan and foolproof strategy because of
which, decision went in favor of them. As for the internet facilities in airplane
they performed survey and looked out for the possibility of the success of
this facility from a very critical viewpoint. They are very particular about their
idea and are doing very good feasibility study to support their idea. So may
be they will be able to overcome this challenge as well.
The steps they followed in order to manage the risk are:
*They valued the power of pilots union and were flexible enough to consider
their demand.
*They found the best possible alternative and made sure that it doesn´t
increases the overall controlling cost of the organization.
*They made workforce comfortable with their decision, which increased the
productivity of its pilots, increasing the productivity of the organization in
total.
*They watch out for the sample first, so that before implementing it they
were sure about the effectiveness of their decision.
*They studied what consumer thinks bout their plan by conducting survey,
which ensured the practicality of their idea.

In today´s business environment something more is to be considered in order
to manage the risks:
*Competitors and their decision as well are to be looked after.
*Safety measures and productivity of the decision in long run as well is to be
analyzed properly.
*Reliability of the survey conducted and study made is to be checked
properly in order to minimize risks.

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