West Library for Resources in Business Marketing Scales Handbook of Marketing Scales Bearden, William O.

and Netemeyer, Richard S. Not at Texas Wesleyan! At: TCU, UTA, UT Dallas, Texas Women’s, U of North Texas, SMU, Dallas Baptist Scaling: A Sourcebook for Behavioral Scientists Maranell, Gary H61 .M423 West Library General Collection, 3rd floor Multidimensional Scaling: Theory and Application in the Behavioral Sciences Shepard, Roger N. BF39 .M847 West Library General Collection, 3rd floor Mental Measurement Yearbook Buros, Oscar K. Z5814 .P8 B932 West Library Reference Collection, 1st floor Business Source Premier: type in: marketing scales, or just scaling At the library home page click on find articles on the left, At the next screen, click on Databases A-Z At the next screen, click on B in the alphabet at the top then click on Business Source Premier SocINDEX with Full Text: type in: scaling and marketing, or just scaling At the page with the alphabet across the top, click on S and click on SocINDEX with Full Text