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International Marketing Project Somalia Market
This project report entitled study of A Project on International Marketing in Somalia” has been submitted to Xcellon Institute-School of Business, Navarangpura, and Ahmedabad in partial fulfillment of PGPGM Degree. Here by I, undersigns that this project report has been completed by me under the guidance of Pro. Jitendra Sharma (Faculty:International Marketing, Xcellon Institute-School of Business Ahmedabad) Study of this project Report is entirely resulting of my own efforts and research is original in nature. This project Report is not submitted either in part of whole to any other institute for any other degree.
Place: - Ahmedabad
I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded ungrateful.I would like to hear fully acknowledge my gratitude and thanks to all the members who took active part in accomplishing my project. At the very outset, I wish to thank Prof. Jitendra Sharma, Who helped me to choose such an interesting topic to work upon as a fully-fledged project and guiding me at each step. Interacting with him gave me a completely different view to look at a subject, throughout its completion.
I am also thankful to all the faculty of my institute, who helped me in giving all the required information in a very cooperative manner. The project would not have been possible without the help of my friends and colleagues who have been patient enough with me.
SR. NO. 1
History of Somalia with its profile • • Topographical Demographical
Page No. 5-18
4 • Cultural • Economical • Lifestyle • Business Etiquette Introduction of Consumer Durable Industry AIRTEL in Somalia • • Brief History Highlights of AIRTEL Industry
19-20 20- 22
Marketing Mix of airtel SWOT Analysis of Airtel Opportunity in Somalia and competitive analysis
23-26 26-27 27-28
6 7 8 9 10
Other Market Leaders Strategy Main noticeable point that is beneficial for BHARTI AIRTEL in Somalia Propositional Strategy in SOMALIYA by Airtel The Strategy That Apply By Competitors in Somalia Entry strategy by airtel
29-30 30-31 31-33 34-35 36-37 38-39 40-44 45-47
11 12 13
STP Design Tariff plane in Somalia by Airtel Financial Plan
representative government but has suffered some civil strife. Sanaag. known as the Transitional Federal Government (TFG) of the Somali Republic. Puntland disputes its border with Somaliland as it also claims portions of eastern Sool and Sanaag. this entity has maintained a stable existence and continues efforts to establish a constitutional democracy. In January 2009. in Djibouti. the Government of Kenya. aka Farmajo. the former CIC and ARS chairman as president on 31 January 2009. The regions of Bari. northern clans declared an independent Republic of Somaliland that now includes the administrative regions of Awdal. SHARMARKE resigned in September 2010 and was replaced by Mohamed Abdullahi MOHAMED. led a subsequent peace process that concluded in October 2004 with the election of Abdullahi YUSUF Ahmed as President of a second interim government. In May 1991. and Sool. but when the UN withdrew in 1995. known as the Transitional National Government (TNG). and anarchy. a two-year UN humanitarian effort (primarily in the south) was able to alleviate famine conditions. Woqooyi Galbeed. as prime minister on 13 February 2009. a coup headed by Mohamed SIAD Barre ushered in an authoritarian socialist rule characterized by the persecution. including holding municipal. which outlines a five-year . Somalia descended into turmoil. which has been self-governing since 1998 but does not aim at independence. Although not recognized by any government. son of a former president of Somalia. having suffered significant casualties. which had entered Somalia in December 2006 to support the TFG in the face of advances by the opposition Islamic Courts Union (ICU). Nugaal. President YUSUF resigned late in 2008 while United Nations-sponsored talks between the TFG and the opposition Alliance for the Re-Liberation of Somalia (ARS) were underway in Djibouti. withdrew from the country. The creation of the TFG was based on the Transitional Federal Charter (TFC). order still had not been restored. and presidential elections. In 2000. Beginning in 1993. under the auspices of the Intergovernmental Authority on Development (IGAD). following the creation of a TFG-ARS unity government. The expanded parliament elected Sheikh SHARIF Sheikh Ahmed. The TFP was increased to 550 seats with the addition of 200 ARS and 75 civil society members of parliament. factional fighting. the Somalia National Peace Conference (SNPC) held in Djibouti resulted in the formation of an interim government. After the regime's collapse early in 1991. and northern Mudug comprise a neighboring semi-autonomous state of Puntland. known as the Transitional Federal Parliament (TFP). Ethiopian military forces. The TFG included a 275-member parliamentary body. a dual US-Somali citizen that lived in the United Stated from 1985 until his return to Somalia in October 2010. parliamentary.5 Britain withdrew from British Somaliland in 1960 to allow its protectorate to join with Italian Somaliland and form the new nation of Somalia. In 1969. jailing and torture of political opponents and dissidents. Togdheer. Subsequently. When the TNG failed to establish adequate security or governing institutions. President SHARIF appointed Omar Abdirashid ali SHARMARKE. it has also made strides toward reconstructing a legitimate.
660 sq km land area:627. However. bordering the Gulf of Aden and the Indian Ocean.340 sq km comparative area:slightly smaller than Texas Land boundaries: total 2.6 mandate leading to the establishment of a new Somali constitution and a transition to a representative government following national elections. territorial dispute with Ethiopia over the Ogaden Climate: . Kenya 682 km Coastline: 3.626 km.366 km.025 km Maritime claims: Territorial sea:200 nm International disputes: southern half of boundary with Ethiopia is a Provisional Administrative Line. Djibouti 58 km. GEOGRAPHY Location: Eastern Africa. east of Ethiopia Map references: Africa Area: total area:637. in January 2009 the TFP amended the TFC to extend TFG's mandate until 2011. Ethiopia 1.
salt Land use: Arable land: 2% Permanent crops: 0% Meadows and pastures: 46% Forest and woodland: 14% Other: 38% Irrigated land: 1.7 principally desert.northeast monsoon.600 sq km (1989 est. May to October . gypsum. irregular rainfall. bauxite. December to February .) Environment: current issues: .southwest monsoon. tin. torrid in the north and hot in the south. hot and humid periods (tangambili) between monsoons Terrain: mostly flat to undulating plateau rising to hills in north Natural resources: uranium and largely unexploited reserves of iron ore. copper. moderate temperatures in north and very hot in south.
frequent dust storms over eastern plains in summer international agreements: party to . Nuclear Test Ban Note: strategic location on Horn of Africa along southern approaches to Bab el Mandeb and route through Red Sea and Suez Cana1 Territorial sea: 200 nm Climate: principally desert. moderate temperatures in north and hot in south. southwest monsoon (May to October). torrid in the north and hot in the south.Endangered Species. overgrazing.Marine Dumping. deforestation. signed. desertification natural hazards: recurring droughts. irregular rainfall. hot and humid periods (tangambili) between monsoons More Climate Details Terrain: mostly flat to undulating plateau rising to hills in north POPULATION . Law of the Sea. northeast monsoon (December to February). soil erosion. but not ratified .8 famine. use of contaminated water contributes to human health problems.
737) [see also: Age structure .326) (2010 est.503) [see also: Age structure .) [see also: Population country ranks ] Age structure: 0-14 years: 45% (male 2.5% (male 101.809% (2010 est.6 years [see also: Median age .453 country comparison to the world: 82 note: this estimate was derived from an official census taken in 1975 by the Somali Government.9 10.000 population (2010 est.15-64 years country ranks ] 65 years and over: 2.) .204.33 births/1.total country ranks ] male: 17.) [see also: Median age .65 years and over country ranks ] Median age: total: 17.) country comparison to the world: 8 [see also: Birth rate country ranks ] Death rate: 15.24 deaths/1.579.male country ranks ] female: 17.588.female country ranks ] Population growth rate: 2.) country comparison to the world: 17 [see also: Population growth rate country ranks ] Birth rate: 43. population counting in Somalia is complicated by the large number of nomads and by refugee movements in response to famine and clan warfare (July 2010 est.764/female 142.0-14 years country ranks ] 15-64 years: 52.331/female 2.4 years [see also: Median age .112.356/female 2.6% (male 2.) [see also: Age structure .215.000 population (July 2010 est.7 years (2010 est.
male country ranks ] female: 98.) [see also: Sex ratio .under 15 years country ranks ] 15-64 years: 1 male(s)/female [see also: Sex ratio .03 male(s)/female [see also: Sex ratio .000 live births [see also: Infant mortality rate .2% annual rate of change (2005-10 est.urban population country ranks ] rate of urbanization: 4.total population country ranks ] male: 48.15-64 years country ranks ] 65 years and over: 0.rate of urbanization country ranks ] Sex ratio: at birth: 1.7 male(s)/female [see also: Sex ratio .) [see also: Infant mortality rate .94 years (2010 est.44 children born/woman (2010 est.) [see also: Life expectancy at birth .female country ranks ] Life expectancy at birth: total population: 50 years country comparison to the world: 214 [see also: Life expectancy at birth .) [see also: Urbanization .47 deaths/1.11 deaths/1.) country comparison to the world: 4 [see also: Total fertility rate country ranks ] .male country ranks ] female: 51.42 deaths/1.at birth country ranks ] under 15 years: 1 male(s)/female [see also: Sex ratio .000 live births country comparison to the world: 5 [see also: Infant mortality rate .10 country comparison to the world: 12 [see also: Death rate country ranks ] Urbanization: urban population: 37% of total population (2008) [see also: Urbanization .12 years [see also: Life expectancy at birth .female country ranks ] Total fertility rate: 6.total country ranks ] male: 116.total population country ranks ] Infant mortality rate: total: 107.65 years and over country ranks ] total population: 1 male(s)/female (2010 est.000 live births (2010 est.
English Literacy: definition: age 15 and over can read and write total population: 37. and typhoid fever vector borne diseases: dengue fever. and Rift Valley fever water contact disease: schistosomiasis animal contact disease: rabies (2009) Nationality: noun: Somali(s) adjective: Somali Ethnic groups: Somali 85%.adult prevalence rate country ranks ] HIV/AIDS .deaths: 1.5% (2007 est.) country comparison to the world: 75 [see also: HIV/AIDS . Arabic.000) Religions: Sunni Muslim Languages: Somali (official).) country comparison to the world: 74 [see also: HIV/AIDS .600 (2007 est.people living with HIV/AIDS: 24.7% [see also: Literacy . Bantu and other non-Somali 15% (including Arabs 30. malaria.total population country ranks ] male: 49.000 (2007 est.11 HIV/AIDS .deaths country ranks ] Major infectious diseases: degree of risk: high food or waterborne diseases: bacterial and protozoa diarrhea.people living with HIV/AIDS country ranks ] HIV/AIDS .8% [see also: Literacy .adult prevalence rate: 0.male country ranks ] . Italian.) country comparison to the world: 66 [see also: HIV/AIDS . hepatitis A and E.
money transfer/remittance services have sprouted throughout the country. charcoal. sorghum. has largely been looted and the machinery sold as scrap metal. handling up to $1. make up a large portion of the population.) [see also: GDP (official exchange rate) country ranks ] GDP .12 female: 25. Somalia's arrears to the IMF have continued to grow.) $5.607 billion (2008 est. Livestock. fish. Mogadishu's main market offers a variety of goods from food to the newest electronic gadgets.) country comparison to the world: 138 .75 billion (2009 est. Somalia's service sector also has grown. GDP (purchasing power parity): $5. who are dependent upon livestock for their livelihood. remittance/money transfer companies. Due to armed attacks on and threats to humanitarian aid workers. and telecommunications.female country ranks ] Education expenditures: NA [see also: Education expenditures country ranks ] Economy-overview: Despite the lack of effective national governance.) [see also: Literacy .) country comparison to the world: 157 $5.8% (2001 est.6 billion in remittances annually. In the absence of a formal banking sector. and bananas are Somalia's principal exports.372 billion (2009 est.) note: data are in 2010 US dollars [see also: GDP (purchasing power parity) country ranks ] GDP (official exchange rate): $2. corn.896 billion (2010 est. Hotels continue to operate and are supported with private-security militias. Agriculture is the most important sector with livestock normally accounting for about 40% of GDP and more than 50% of export earnings. based on the processing of agricultural products. and machined goods are the principal imports.real growth rate: 2.6% (2010 est. Telecommunication firms provide wireless services in most major cities and offer the lowest international call rates on the continent. largely based on livestock. Somalia's small industrial sector. the World Food Programme partially suspended its operations in southern Somalia in early January 2010 pending improvement in the security situation. while sugar. Nomads and semi-pastoralists. hides. qat. Somalia has maintained a healthy informal economy.
) note: data are in 2010 US dollars [see also: GDP .13 2.) $600 (2008 est.agriculture country ranks ] industry: 10% [see also: GDP .composition by sector .6% (2008 est.) [see also: GDP .lowest 10% country ranks ] highest 10%: NA% .6% (2009 est.447 million (few skilled laborers) (2007) country comparison to the world: 97 [see also: Labor force country ranks ] Labor force .) 2.industry country ranks ] services: 25% (2005 est.agriculture country ranks ] industry and services: 29% (1975) Unemployment rate: NA% [see also: Unemployment rate country ranks ] Population below poverty line: NA% [see also: Population below poverty line country ranks ] Household income or consumption by percentage share: lowest 10%: NA% [see also: Household income or consumption by percentage share .) [see also: GDP .by occupation .) country comparison to the world: 226 $600 (2009 est.per capita country ranks ] GDP .by occupation: agriculture: 71% [see also: Labor force .per capita: $600 (2010 est.composition by sector .services country ranks ] Labor force: 3.composition by sector: agriculture: 65% [see also: GDP .real growth rate country ranks ] GDP .composition by sector .
exports country ranks ] . mangoes. fish Industries: a few light industries.4 million kWh (2007 est.) [see also: Electricity .consumption: 260.) country comparison to the world: 172 [see also: Electricity . rice. so inflation rates cannot be easily determined [see also: Inflation rate (consumer prices) country ranks ] Central bank discount rate: NA% (31 December 2008) [see also: Central bank discount rate country ranks ] Commercial bank prime lending rate: NA% [see also: Commercial bank prime lending rate country ranks ] Agriculture .production country ranks ] Electricity . sugarcane.products: bananas. cattle.consumption country ranks ] Electricity .exports: 0 kWh (2008 est. wireless communication Industrial production growth rate: NA% [see also: Industrial production growth rate country ranks ] Electricity . coconuts. corn. including sugar refining.14 [see also: Household income or consumption by percentage share .revenues country ranks ] expenditures: $NA [see also: Budget .expenditures country ranks ] Inflation rate (consumer prices): NA% note: businesses print their own money.highest 10% country ranks ] Budget: revenues: $NA [see also: Budget . sheep.) country comparison to the world: 171 [see also: Electricity . sesame seeds. sorghum.production: 280 million kWh (2007 est. textiles. goats. beans.
) country comparison to the world: 119 [see also: Oil .) country comparison to the world: 111 [see also: Oil .imports country ranks ] Oil .) country comparison to the world: 122 [see also: Natural gas .proved reserves country ranks ] Natural gas .production: 0 cu m (2008 est.proved reserves: 0 bbl (1 January 2010 est.000 bbl/day (2009 est.exports country ranks ] Oil .) country comparison to the world: 121 [see also: Oil .) .imports: 6.exports: 0 cu m (2008 est.387 bbl/day (2007 est.) [see also: Electricity .) country comparison to the world: 177 [see also: Natural gas .consumption country ranks ] Natural gas .production country ranks ] Oil .production: 108 bbl/day (2009 est.475 bbl/day (2007 est.consumption: 5.) country comparison to the world: 168 [see also: Oil .imports country ranks ] Oil .imports: 0 kWh (2008 est.15 Electricity .production country ranks ] Natural gas .exports country ranks ] Natural gas .exports: 1.consumption: 0 cu m (2008 est.) country comparison to the world: 127 [see also: Natural gas .imports: 0 cu m (2008 est.consumption country ranks ] Oil .) country comparison to the world: 150 [see also: Oil .
proved reserves: 5.partners: Djibouti 30. Yemen 20. Saudi Arabia 3.438.partners: UAE 58.16 country comparison to the world: 130 [see also: Natural gas . Kenya 8.32%. 1.78% (2009) Imports: $798 million (2006) country comparison to the world: 179 [see also: Imports country ranks ] Imports .external country ranks ] Exchange rates: Somali shillings (SOS) per US dollar . UAE 4.commodities: manufactures. a self-declared independent country not recognized by any foreign government.97%. Brazil 6. qat Imports . fish. petroleum products.) country comparison to the world: 129 [see also: Debt .663 billion cu m (1 January 2009 est.000 shillings per dollar as of February 2007 note: the Republic of Somaliland. India 7. Oman 4.imports country ranks ] Natural gas . the unofficial black market rate was about 23. charcoal.97%. issues its own currency.72%.86%.3 (2006) official rate. bananas.external: $3 billion (2001 est.) country comparison to the world: 91 [see also: Natural gas .6% (2009) Debt .proved reserves country ranks ] Exports: $300 million (2006) country comparison to the world: 174 [see also: Exports country ranks ] Exports . hides. scrap metal Exports .27%.06%. China 6.84%. Yemen 4.59%. construction materials.commodities: livestock. foodstuffs.NA (2007-08). the Somaliland shilling Airports: 59 (2010) country comparison to the world: 80 [see also: Airports country ranks ] .
608 km unpaved: 19.with paved runways .524 to 2. passengers.437 m: 1 (2010) Airports . numerous vessels.524 to 2. Kismaayo Transportation .total country ranks ] 2.047 m: 4 1.438 to 3.492 km (2000) [see also: Roadways country ranks ] Merchant marine: total: 1 country comparison to the world: 155 by type: cargo 1 foreign-owned: 1 (UAE 1) (2008) [see also: Merchant marine country ranks ] Ports and terminals: Berbera.100 km country comparison to the world: 106 paved: 2.047 m: 2 1. and cargo are held for ransom.047 m: 4 2.with unpaved runways: total: 52 [see also: Airports . including commercial shipping and pleasure craft. the presence of several naval task forces in the Gulf of Aden and additional anti-piracy measures on the part of ship operators have reduced the piracy incidents.437 m: 19 914 to 1.523 m: 23 under 914 m: 6 (2010) Roadways: total: 22.total country ranks ] over 3.17 Airports . crew.438 to 3. in response local pirates shifted operations farther south along the east coast of Somalia and eastward along the coast of Oman .with unpaved runways .with paved runways: total: 7 [see also: Airports .note: the International Maritime Bureau reports the territorial and offshore waters in the Gulf of Aden and Indian Ocean are high risk for piracy and armed robbery against ships. have been attacked and hijacked both at anchor and while underway.
. cheap mobile-phone calls.18 Introduce Somalia telecom sector Somalia is widely known as a volatile country whose coast is ruled by pirates.it is difficult but how any problem face by company and opportunity are available or not. And in a telecom sector it is one of the strongest companies in India and world. with constant internal population movement and a weak interim government threatened by rival militia associated with terrorists. Despite these problems. the Somali technology sector offers well-established services. including free fixed-line calls in Mogadishu. So in introduce telecom sector by BHARTI AIRTEL. negligible costs of text messages and mobile money services that stretch across the Kenyan border.
Globally. Bharti also manufactures and exports telephone terminals and cordless phones.19 BHARTI AIRTEL Bharti Airtel Limited was incorporated on July 7. Bharti has also put its footsteps into Insurance and Retail segment in collaboration with Multi. Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base. with a footprint in 23 states covering all four metros and more than 50 million satisfied customers.a part of the biggest private integrated telecom conglomerate. Apart from being the largest manufacturer of telephone instruments in India. In India Airtel is No. Internet and recently introduced National Long Distance. Its subsidiaries operate telecom services across India.6 million mobile and 5. Airtel comes to us from Bharti Airtel Limited . 2007. it is also the first company to export its products to the USA.4 million fixed line customers. 1 by subscriber base and revenue. which constitute. Bharti Enterprises. which 22 include Cellular. Bharti provides a range of telecom services. as of March 31. Bharti Airtel is India's leading private sector provider of telecommunications services based on a strong customer base consisting of 50 million total customers. Basic. 44.National giants. Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom . behind China Mobile and China Unicom. Bharti is the leading cellular service provider.1995 for promoting investments in telecommunications services. I.
48 in Q3 08. 13. growth of 2.822 respectively.367.74% higher. 5606.e.882 & 2. Total revenue for Q4 08 is Rs.40%.861.50 Cr as compare to Rs. 6376.05. Telephone services & DTH End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone Figures & Fact Total Wireless subscribers in India In June 09 & July 09 are 102.881 & 1.59 as compare to Rs.635respectively. Total Wire line subscribers in India In June 09 & July 09 are 2.827.177. i. MARKETING STRATEGY ADOPTED BY BHARTI .e. ARPU for Q4 08 is Rs. 254.i.15 for Q3 08.260.20 The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) • • • • Mobile and fixed wireless services Mobile and fixed wireless services Broadband.
The population which has just realised the importance of cellular phones has to be roped in. The figures show that Airtel is a healthy and a thriving brand. Brand strength of a product or the health of a brand is measured by the percentage score of the brand on the above aided and the unaided tests. The target segment is not very concrete but. The product promise (which might cost different 1 higher) is an important variable in determining the target audience. What now the buyer is looking at is to get the optimum price-performance package. As for aided it -is 100% (by giving clues and hints etc. the company had put up large no of hoardings and kiosks in and around Delhi. values its heavy users the most and constantly indulges in service innovation. When the name was well entrenched in the Delhiites’s mind. The print advertisements and hoarding are placed in those strategic areas which most likely to catch the attention of those who need a cellular phone. . It is still on the rising part of the product life cycle curve in the maturity stage. handing out brochures about the company and its services to all consumers. It is for this reason that the service provider offers a plethora of incentives and discounts. The diagram on the left hand side shows the percentage of the users classified into heavy. Airtel 's campaign strategy is designed keeping in mind its marketing strategy.20% of the population the other segment cannot be neglected. (i) People who have booked Airtel services have been treated to exclusive premiers of blockbuster movies. Airtel has tied up with Lufthansa to offer customer bonus miles on the German airlines frequent flier's programs. price doesn't qualify as an effective differentiator. About 50. It tries to portray the image of being a "first mover every time" and that of a "market leader". medium and low categories. This implies that if potential or knowledgeable consumers are asked to name a Cellular phone service provider that is on the top of his/her mind 60% of them would name Airtel. The tone. In the first four months alone Airtei's advertisement spend exceeded Rs. Given the Cell phone category. The image of the service provider counts a great deal. But. 62 Besides this.21 Bharti has spent a considerable amount on advertising its mobile phone service. Concerts like the "Freedom concert" are being organised by Airtel in order to promote sales. it is the network efficiency and the quality of service that becomes important. Airtel's campaign in the capital began with a series of 'teaser' hoardings across the city. This also serves as an effective differentiator Brand awareness is spread through the' campaigns and brand preference through brand stature. In the next phase the campaign associated Airtel with Cellular only thereafter was the Bharti Cellular connection 60 brought up. since heavy users comprise only 15 . The right hand side shows the revenue share earned from the three types of users.). other promotional strategies that Airtel has adopted are . 4 crores. 61 The status of the product in terms of its life cycle has just reached the maturity stage in India. Vans with Airtel logos roamed the city. Airtel.000 direct callers were sent out. keeping in mind the importance of the customer retention. Since the cellular phone category itself istoo restricted. which might comprise a sales target and a game plan with due regard to Its competitor. also the fact that a Cellular phone is a high involvement product. there is an attempt to focus on those who can afford. tenor and the stance of the visual ads are designed to convey the image of a market leader in terms of its market share. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Airtel. As of today the awareness level Is 60% unaided.' bearing just the company's name and without explaining what Airtel was. the Airtel campaign began to focus on the utility of Cellphone. Every company has a goal. The media channel is chosen with economy in mind. Besides print advertising.
image campaigns. pre-launch advertisements. launch advertisements. congratulatory advertisements. BHARTI AIRTEL 4Ps analysis Marketing Mix of airtel Product • • • • Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert.22 (ii) There have been educational campaigns. attacking advertisements and tactical advertisements. promotional advertise-mends. Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal .
23 Product • • • • Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert. Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS SMS based Information Service Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS Business Solutions .
Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert. Flexible pricing mechanism Controlled by TRAI. Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS Business Solutions Business Solutions .24 Product • • • • Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Price • • • Customer based pricing strategies.
g. this signature tune is the most downloaded tune in India. Promotion • • • • Large scale print and video advertising.R. and also supplies broadband and telephone services . grocery stores.as well as many other telecommunications services to both domestic and corporate customers. This means that the business has access to knowledge and technology from other parts of the telecommunications world. Provides innovations such as Bollywood movie premiers. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A. outlet etc. music services such as ring back tones & many more.and Sing Tel. Nokia . Other stakeholders in Bharti Airtel include Sony-Ericsson. Rehman.25 Place • • • It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E. This has underpinned its large and rising customer base. Paan shops. The company has covered the entire Indian nation with its network. • • . chemists. SWOT Analysis Bharti Airtel • Bharti Airtel has more than 65 million customers (July 2008). with whom they hold a strategic alliance. It is the largest cellular provider in India.
Until recently Airtel did not own its own towers. Airtel Telemedia Services & Enterprise Services . So the start-up business had to outsource to industry experts in the field. India's largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. • • Threats • Airtel and Vodafone seem to be having an on/off relationship. Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market. which was a particular strength of some of its competitors such as Hutchison Essar. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors. the business has little knowledge and experience of how a cellular telephone system actually worked. Perhaps this was an impact upon the decision not to proceed with talks about the potential purchase of South Africa's MTN in May 2008. • The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession. Towers are important if your company wishes to provide wide coverage nationally. The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity for the business once the Indian market has become mature. allowing a competing Inidan industrialist to invest in the new emerging African telecommunications market.Mobile Services. and instead invested in its rival Hutchison Essar. • Airtel comes to you from Bharti Airtel Limited. Vodafone which owned a 5. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU's) .6% stake in the Airtel business sold it back to Airtel. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services.26 Weaknesses • An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago. This opened the door for talks between Reliance Communication's Anil Ambani and MTN.
the political instability makes it hard to project on the growth of users. which requires connectivity.27 Opportunity in Somalia and competitive analysis Some question that describe by us:1. lack of regulation means that companies are free to set up . $0. The services are available 60-70 kilometres into Kenya. The lack of a stable government means there is no regulation. Hormuud offers bundled services for mobile and fixed line -.02 for text messages. The number is growing but also depends on the movement of people. we have voice as well as data. How many subscribers do you have in Somalia? Ans. Yes. a Kenyan border town. 2. Having a regulatory authority goes hand in hand with a stable government. The sector is very tough. GSM [Global System for Mobile Communications] is 1. if there is no stable government.35 for international calls local. Having a regulator is important because it leads to growth of other services sectors like banking. people move from time to time and they cannot move with their fixed lines. In Somalia. How do you see the growth of fixed compared to GSM in Somalia? Ans. 5. How would you describe the telecoms sector in Somalia? Ans. GSM services are growing at a faster pace.2 million and fixed line is 70.10 for mobile calls and $0. but the following day they could be gone. then there will be no institutions that can support the various industries. In such cases. I can only tell the number of users we have in Hormuud Telecom. There are four mobile-phone companies in the country and competition is stiff. Somalia is said to have the best telecoms cost structure. users can make the free fixed-line calls. which is good for subscribers because the costs remain low. One day you can have subscribers. 3.000 subscribers. Because of the lack of proper structures. Somalia has the cheapest rates in Africa: $ 0.for $7 a month. fixed line cannot grow as much as GSM because of instability. how are the costs? Ans. The cost structure is very suitable for consumers. which diversify the revenue streams for the company and its agents. Fixed-line calls within Mogadishu are free. GSM grows at a better rate because people can shift with their handsets. How has the lack of a regulatory authority affected the sector? Ans. 4. people access the services even in Mandera district.
Hormuud declined to disclose its profit. spaghetti. sweets and other groceries. started his business selling bread. substantial in a country where an estimated 70% of the population lives on less than $2 a day. Hormuud Telecom Inc. We have four GSM companies and everybody does what they want. Hormuud's chief executive.28 services any time they like and charge whatever they like. In Somalia. and there is common understanding among the players. . He later opened a popular supermarket. The construction business in Eastleigh (Kenya's Somali town) is by known business people and there is no evidence of piracy money. but the companies can do what they want because there is no regulation. 6. has sales of about $40 million a year. Four main telecommunications companies now operate in the country. I think regulation is better. they offer the discounts they like. but if I was to be given a choice. There is a lot of politics but the money being invested in Kenya or Somalia is from genuine businessmen. Ahmed Mohamed Yusuf. One of the largest. So it is great benefit for BHARTI AIRTEL. Other telecom companies in Somalia and stability and profit. If they feel like lowering more. the telecom companies haven't competed only for customers. the technology sector has not benefitted from the piracy activities along the Somalia coast. The first private telecommunications company to open in Somalia was Telecom Somalia in 1994. Do the telecom companies engage in anticompetitive behaviour? Ans. Some companies have entered into interconnection agreements. So in short.. they do it and there is nothing the competition can do. So. a Hormuud rival that offers a range of wireless services. They have also cooperated with each other to maintain their networks and set prices to ensure that competition doesn't become too cutthroat.
leading Somalis from nearly every clan to feel vested in the company.7%. The new Somali government. Hormuud no longer offers service because all the people have fled the militant groups. Mr. so they tend to stay home and send text messages to each other instead. The most formidable force in Mogadishu is al Shabaab. but Mr. Yusuf says that businessmen like him will pay whoever happens to be in power. Yusuf shrugs. Mr. it says. called Somafone Telecommunications Service Co. In some Somali villages. Last year. Asked who might have fired the mortar or whether he thinks it was meant to hit the company. remains among the lowest on the poverty-stricken continent. In militant-controlled areas. installed last year. killing one employee and wounding another. school bells and tractors because. Operating in Somalia remains hazardous.. says Mr. Main noticeable point that is beneficial for BHARTI AIRTEL in Somalia . indicating there are simply too many explosions to tell them apart. The cheapest mobile-phone service provider. such as Internet access. young men and women are banned from socializing. relying on the company's mobile-phone network to coordinate attacks and call for reinforcements. the three companies signed an interconnectivity deal in 2005 that allows them to set prices and expand their network access. Hormuud sells shares to all interested parties. a violent group linked to Al Qaeda that has banned beards. Despite their rivalry. if at all. but it hasn't expanded into more advanced services. the connection to Hormuud cuts across the country's warring groups. forcing people to communicate by military radios. In this way. To navigate Somalia's tangled web of clan alliances. they violate Islamic law. has begun to try to tax the lucrative telecom businesses. Calls—and revenue—go up when fighting erupts and people need a way to get in touch with friends and relatives. But Hormuud has also profited in this war economy. have been blasted by mortars in the past two years during heightened violence. Few reliable figures exist for the overall economy. Percapita GDP. Somalia has been beset by warring clans and militias. Yusuf says he is reluctant to invest in the very latest technology because Hormuud's land lines. who often surfs satellite news channels in his Mogadishu office. at $291 a year.29 NationLnk Telecom also offers land-line and mobile services. Yusuf. threatening employees who sell scratch cards for cellphone use and demanding "taxes" from any companies that operate in their territory. The investment in telecom businesses is one of the clearest signs that Somalia's economy has continued to grow amid the ruins of war. according to a World Bank assessment. The United Nations estimates that in 2007 the East African nation's economy expanded 2. Al Shabaab has also punished telecom operators. is a tiny upstart that operates outside the alliance. The 1991 violence destroyed every phone line in the country. Since its last strong federal government fell in 1991. a mortar shell crashed into the gate of the company's headquarters in the main Bakara market in Mogadishu. Government officials grumble that some companies aren't contributing their share. painstakingly laid down. The militants use Hormuud's service too.
As Abdigani Jama. allowing both companies and customers alike to borrow in order to finance their telecom needs. Anyone can bring in equipment and no licenses are required. Seven years later and they still had not connected even their one-year goal. perhaps through tax breaks (once the government starts taxing telecom) or direct subsidies.30 No Government. such as increased development. Though the establishment of telecom services in rural areas may offer significant benefits. Also. Another result of not having a strong central government is the ability of nearly any willing provider to establish a telecom company in the country. Finally. the telecom companies are generally anxious to see a central government once again in Somalia. along with intense competition among the providers. but who knows what seemingly capricious reason might cause one or all of them to change their mind. and the increased revenue associated with it. Somali telecoms do not have to pay taxes. Secretary General of the Somali Telecom Association. of phones from one system being capable of interacting with the phones from another. says. Because rural areas tend to have a low population density as well as a generally poorer population than the cities. The possible reasons for intentional or unintentional disruption of telecommunications in Somalia are endless. 'It's a no-man's land. Today the warlords opt for telecom. No-Man's Land Because there is no strong central government.000 villages per year. It would fall on the government to provide such incentives. regulations do not necessarily have to impede development. there is the uncertainty that accompanies a country without a government. There are several reasons for this. it is not always an easy task to accomplish. the private telecom sector sees few economic incentives to service them. This.'16 Following are some possible changes that might be implemented: 1) An increased emphasis on providing telecom services to the remaining rural areas that do not presently have them. No Taxes.17 PROMOTIONAL STRATEGY in SOMALIYA Airtel to “Touch Tomorrow” with a new brand vision .'15 Despite such advantages. A central government could reestablish a formal banking system. The private telecom operators themselves chose to self-regulate so they could have the benefit. The Reestablishment of Government: Future Unknow the Challenge of Rural Telephony in Africa. has resulted in some of the cheapest call rates in the world. Witness Senegal which signed a contract with France Telecom in 1997 to help provide rural telephony to 1. especially if a significant portion of their thrust is standardisation and compatibility.
more customer centric organization. roaming. etc but which engulfs the whole gamut of wireless digital broadband services that will constitute tomorrows cellular services. LIFE TIME PLAN PRE-PAID card users need not worry anymore about recharging their coupons every month.the tag line "Touch Tomorrow".1. Once a subscriber takes this plan. Major Accounts (Direct Channel) • Handles corporate (named and famed) accounts • Forecasting of sales • Mapping the accounts • Providing after sales support to the subscribers. Communication and will soon be going in for an enhanced promotional drive to establish the brand's presence. SALES DEPARTMENT AND STRATEGY A. SMS. Subscribers availing themselves of this scheme will also get full talk time for the recharge coupon they purchase and also have the option to buy Taiwanese manufactured Bird mobile handsets for as low as Rs. IVRS.31 The Bharti Mobile promoted AirTel cellular service will go in for repositioning of its brand image. he will always be an Airtel subscriber whether the mobile is being used or not. Company has launched a plan that Allows users to take a pre-paid connection with lifetime validity for a onetime payment of Rs. AirTel will incorporate the latest branding in all of its.399.999. The new campaign is in two phases . which underscores the leading theme for the new brand vision. Touch Tomorrow is meant to embrace the new generation of mobile communication services and the changing scope of customer needs and aspirations that come along with it The new communication is about a new dimension in the cellular category that goes beyond the Internet. Aimed at reengineering its image as just simply a cellular service provider to an all out information communications services provider. . followed by "The Good Life". The move is aimed at stopping the churn in the pre paid subscriber base. The new brand ethos is portrayed in two distinct fashions .the first of which will communicate overall brand philosophy and the second products and services. which underscores a more caring.
32 • • • Maintaining call reports for records. better ability to fine-tune a product / service to the requirement of target buyer and the resultant ease in designing a proper . Locate shops to open retail counters. • Settle areas of concerns such as incentive claims of channel partners. 3 Telesales • Call customers and generate sales lead. Rental • • • Provide cellular services (SIM cards) on rent. B. IDC (indirect Channel) • Handling distribution • Maintaining records and level check of the channel partner • Liaising between the channel partner and the company. minimization of risk exposure. Providing Feedback to the marketing department regarding. Retail • • MARKET SEGMENTATION Segmentation is beneficial because of better predictability of the target consumer group. the requirement of the market. 4 Audits • • Consultant to the AirTel showrooms. Monitor the operations at the AirTel distribution outlets Organize training. 2. Logistics • Monitor handset and SIM card requirements of channel partners and coordinate with stores. Provide cellular phones on rent Useful for people visiting Delhi for a short interval. • Target achievement • Training the executives of the channel C. Monitor the retail counters. if they need any assistance • Pass on the sales lead to the channel department. • Follow up with the customers. Distribution Support 1. 5.
In evaluating different market segments the company looks at two factors the overall attractiveness of the segments and the company's objectives & resources the present market for Cellular phones. which have proven to be essential to its success in the telecommunications field: Intuitiveness: A commitment to a spirit of intuitiveness in all of its business activities is what makes unique among other companies. pagers and conventional phones is as follows. The Strategy That Apply By Competitors in Somalia Applies the following business concepts. This is crucial in today’s competitive telecommunications market. Experience: .33 Designing marketing mix strategy In this case segmentation is on the bade of income. Privacy: Respect for our clients' and candidates' confidentiality is a fundamental part of business policies.
customer service and business relations. Telecom of Somalia. In order To keep up with the pace of innovation and growth in the business of telecommunication our only choice is to embrace forward thinking and better adaptation to change.34 Numerous projects and long history have given it the additional knowledge that can only come from experience. but out of sheer necessity. Mission Statement: Change and dynamic thinking is a distinguishing feature we relished over the years. Team Work: Realizes that the increasing complexity of business and technology requires a combined effort on the part of all employees to maintain a competitive edge. the world of technology has experienced a dramatic pace of innovation. We. Quality: Executives and employees insist on achieving and maintaining the standards in technological expertise. To perfect the art of better adaptation to changes is not a matter of choice. enabling it to provide better service to its customers. but also develop technologies for the needs of tomorrow. Moreover. No place on the globe became safe from this wind of change. Vision: Working toward the future demands that we not only focus on today's needs. have not been spared. we . In the last few decades. Respect: Respect for opinions and ideas are essential to maintain a progressive environment. These sweeping changes turned the world into small village.
. Entry strategy in Somalia How to Enter a Somalia Market This lesson gives an outline of the way in which an organization should select which foreign to enter. level of domestiv consumption and so on. Preliminary Screening. excellent customer service and cheap prices we have perfected the art of providing services that are tailored both to individual needs and satisfaction. weight and rank nations based upon macro-economic factors such as currency stability.this would need to be taken into account. Now you begin to score. That kind of thinks that apply by telecom companies in Somalia and that kind of strategy or marketing plane are done and create by me for stables AIRTEL telecom sector in Somalia. Our goal became that of bringing together a nation dispersed by civil strife throughout the globe. In-Depth Screening.Preliminary Screening At this second stage one takes a more serious look at those countries remaining after undergoing preliminary screening. Now in-depth screening can begin. and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. Some countries such as China require that some fraction of the company entering the market is owned domestically . Let's take a look at each step in turn. Final Selection and Direct Experience. The International Marketing Entry Evaluation Process is a five stage process. There are some nations that are experiencing political instability and any company entering such a market would need to be rewarded for the risk that they would take. The five steps are Country Identification. Now you have the basis to start calculating the nature of market entry costs. through adversity and harsh environmental settings mired by civil war. At this point the marketing manager could decide upon a shorter list of countries that he or she would wish to enter.35 have strived. Step Two . to establish one of the best telecommunication services in Africa. exchange rates. With new technologies.
So it is vital that detailed information on the target market is obtained so that marketing decisionmaking can be accurate.In-Depth Screening The countries that make it to stage three would all be considered feasible for market entry. ranking and weighting can be undertaken based upon more focused criteria.happy hunting. or learning that can be used to assist with decision-making in this instance. Now you will need to be careful in respect of self-referencing. .36 Step Three . and similar opportunities or threats to new entrants. One could also take into account the value of the nation's market.Direct Experience Personal experience is important. Now one can deal with not only micro-economic factors but also local conditions such as marketing research in relation to the marketing mix i. On a first impressions basis at least one can ascertain in what ways the nation is similar or dissimilar to your own domestic market or the others in which your company already trades. A final scoring. and don't be judgemental . any tariffs or quotas in operation. The company could look at close competitors or similar domestic companies that have already entered the market to get firmer costs in relation to market entry. targeting and positioning. Try to be flexible and experimental in new nations. what prices can be charged in the nation? .How does one distribute a product or service such as ours in the nation? How should we communicate with are target segments in the nation? How does our product or service need to be adapted for the nation? All of this will information will for the basis of segmentation. Step Four . shortlist Step Five . Remember that your experience to date is based upon your life mainly in your own nation and your expectations will be based upon what your already know.it's about what's best for your company . After this exercise the marketing manager should probably try to visit the final handful of nations remaining on the short.Final Selection Now a final shortlist of potential nations is decided upon. Managers could also look at other nations that it has entered to see if there are any similarities.e. Marketing manager or their representatives should travel to a particular nation to experience firsthand the nation's culture and business practices. Managers would reflect upon strategic goals and look for a match in the nations at hand.
jowhar etc) North Region (borame. bosaso. kesmaayo. bu’ale etc) Central Region (baraawe. wokera etc) . galkayo. laascaanood. berbera. garowe. Badhan ) Density of area : Urban (Mogadishu. kesmaayo etc) South Region (burco. garowe. jowhar. hargeisaetc) West Region (baidoa. marka. badhan etc) Rural (Dijibuti. baardheere. banaadir. jowhar etc) Semi-urban (burco .37 STP Design SEGMENTATION OF AIRTEL Segmentation is very important because of the better predictability of the target consumer group and to design the proper marketing mix strategy. On the basis of Geographic variables: Region wise : East Region (Mogadishu.
Targeting of Airtel Airtel has targeted the premium and upper middle class. So they need SMS plans for chatting and they also need cheap calling rates. This Group may continue using the generalplan. 2)35 and above: As most of this group will be working and don‟t use mobile for SMS and chatting. because getting them to Airtel by their earlier brand and switching their brand loyalty was too tough.38 On the basis Demographic variables: Age From age group 18 to 35 :As most of the people start using a mobile from the age of 18 sowed may make a segment of a age group 18 to 35 as most of the will be students and remaining will be fresher’s working in the industry. . Airtel marketers have been concentrating totally on the business executive class but now that the basic viable volumes has been built up and prices have declined to a certain extent they are planning to venture further field. We may provide the FRINDZ card to them. Income PREPAID & POSTPAID : Generally the mobile service providers plan their marketing strategies according to the prepaid market and post-paid market. So this group needs only the calling facility ata reasonable rate. During the introduction stage there was a huge pressure to get consumers across to hook up with their brand. Entrepreneur by giving various plan in which they may get internal calling free. Youth with the „FRIENDZ‟ Scheme. TARGETING AREAS : Professionals by giving free calls in post-paid connections.Generally the consumers with low income choose prepaid and consumers with high income choose post-paid. The motto behind this this only those segments should be targeted who value time and have the paying capacity. So its basically depends upon the income of the consumer that whether he selects the prepaid or postpaid. On the basis of Behavioural variables Brand Loyalty : We can also segment it on the basis of the loyal customers and on loyal customers of the brand. We can provide various schemes and offers to the loyal customers to retain him with our product.
Norfolk Island. Guinea Bissau. Africa & Rest of the world Rs./min) USA. Indonesia. Singapore. Europe (Fixed Line).1.) Nil Incoming Calls (Rs.75 Rs.6.00 .1.2.2. A lifestyle revolution and a status symbol The emphasis is to remove misconception that the cell phone is an expensive means of communication It’s a day to day use commodity and is no more a symbol of stat Tariff plane in Somalia by Airtel Airtel Prepaid Regular 449 SUK Pulse Rate 60 sec Price of Pack (Rs. Rs. Vanuatu./min) Rs.75 Rs.20 Rs.2. Cook Islands. Sao Tome & Principe.20 National Rs./min) Rs. SAARC countries.) Local Rs. Hong Kong.2.39 Targeting Students by introducing post-paid connection only for students and with zero rentals.20 Cuba.) Free while in home network Airtel GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs.9. Nauru. New Zealand.40 STD RATES (Rs.75 ISD (Rs. Australia.2.40. Positioning: The product is supposed to be a business efficiency tool. Canada.449 Free Airtime on Pack (Rs. Thailand. Tokelau. Malaysia.00 SMS (Rs.2.40 Gulf.) Rs. Tuvalu. Diego Garcia.00 Rs. Europe (Mobile). Solomon Islands. Sakhalin Rs.
1.99 STD RATES 50 – 200 Km 200 – 500 Km 500 + Km ISD . 150 Clip NA MONTHLY CHARGES (OPTIONAL) Clip Rs. So get set to enjoy a world of limitless possibilities! Reference Tarif Packages (RTP) ON TIME CHARGES Activation Charges Rs. convenient payment options and host of rich features.99 Rs 1.24 months. 99 Airtel GSM / CDMA (10 Digit) Landline / WLL Local Rates Rs. 250 Membership Fee Rs.5.40 International Rs.00 Other Details *Rs 50 Local Airtel-Airtel Mobile talktime per month for 6 months * First month Airtel-Airtel credit within 72hrs of activation & balance credit by 1st week of every month) *The SMS charge as applicable is per 160 characters * Validity. POSTPAID Airtel Postpaid allows you to choose from a variety of affordable talk plans. 524 Bill plan Charge Rs. 250 Security Deposit NA MONTHLY CHARGES (FIXED) Rs.99 Rs 1. 444 Monthly Rental Rs.
00 41 Cook Island. 7.00 National Rs. Tokelau.00 This Bill Plan is also available under Advance Rental of Rs. Europe (Mobile). Sao tome & Principle.99 Cuba.) Rs. Vanuatu. Vanuatu. Austalia. Diego Garcia.41 USA. at Rs 2 / min. 5. Tuvalu. Europe (Fixed Line). 150 Clip NA MONTHLY CHARGES (OPTIONAL) Clip Rs. Tokelau. Norfolk Island.00 Airtel One Standard 150 ONE TIME CHARGES Activation Charges Rs 250 Membership Fee Rs 250 (Converts into security after 24 months) Security Deposit NA MONTHLY CHARGES (FIXED) Rs. SAARC Countries. Solomon Islands. Guinea Bissau. Cook Islands. .00 Intentional Rs. Tuvalu. Africa & Rest of the world Rs 9.00 International Rs. Diego Garcia.20 Gulf. 2. Nauru.00 National Rs 2. 50 Monthly Rental Rs. Rs. Malaysia. Nauru. 1. 799 for 2 years. new Zealand Rs. Canda. 5. 40. 3. Hong Kong. Sakhalin SMS Local Rs 1. Thailand. Norfolk Island.00 VAS Rs. 150 Bill Plan Charge Rs. Solomon Islands. Indonesia. Local Pack Airtel to other local mobiles (non Airtel) At Rs 1 / min Monthly rental Rs 25 per months/ STD Pack 42 Airtel to other mobiles (non Airtel) & fixed lines nos.00 Value Added Services (Rs. 50 Bissau. Singapore. 3. Sakhalin SMS Local Rs.
1.40 ISD USA.00 Rs. at just 50 P / min.00 Rs. Malaysia.00 Rs. 2.00 STD RATES 50-200Km Rs. Austalia. 2. you can buy a new Airtel Mobile connection under Airtel One Standard 150 Plan. 2. 2.40 Rs. 50 Airtel GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES Re. 2. Singapore.99 . Europe (Fixed Line). Indonesia. Thailand. 2. 2. Hong Kong.40 500 + Km Rs. 1. Monthly rent of Rs 25 for reduced call rates to your Airtel fixed line has been waived off for 1 year.00 Rs. 150 Monthly Rental Rs. SAARC Countries. Airtel one Standard 299 ONE TIME CHARGES Activation Charges Rs 250 Membership Fee Rs 250 (Converts into security after 24 months) Security Deposit NA MONTHLY CHARGES (FIXED) Rs 299 Bill Plan Charge Rs. Africa & Rest of the world Rs 9. For details.00 Rs. 7. new Zealand Rs. 1. 299 Clip NA MONTHLY CHARGES (OPTIONAL) Clip Rs.20 Gulf. 2. All other options and charges are as per the existing Airtel One Standard 150 Plan.40 Rs.42 Monthly rental Rs 75 per month/ Special offer for Airtel Telephone service customers for availing Airtel Mobile services If you already have Airtel Telephone service. Advance rental of Rs 499 gives you a rental discount of Rs 150 every month for the next 2 months. Europe (Mobile). No membership / activation fee Enjoy calls to your Airtel fixed line no. Canda. 2. Benefits: Non security deposit.40 Rs. call us 516-12345 Advance Rental benefits (1year scheme) Pay an advance rent of Rs 499 and enjoy Airtel One Standard 150 plan at Zero monthly rental for one year.40 200 – 500 Km Rs.
Tuvalu. Sakhalin Rs.) – Rs. Vanuatu.) Rs. Tokelau. Nauru. 5.00 You also enjoy 25 FREE local mobile to mobile SMS 45 Senior Citizen Plan ONE TIME CHARGES Activation Charges Rs. Sao Tome & Principle. Tokelau.5 / min ISD calls to US / Canada / South East Asia / Australia / New Zealand) – Rs. 250 (Concerts into security deposit after 24 months) Security Deposit NA MONTHLY CHARGES (FIXED) Rs.) – Rs 1. 2. 3. 9.00 SMS Local Rs. . Norfolk Island. 99 Clip NA Cuba.5 / min. Solomon Islands. Cook Island.00 International Rs. Guinea Bissau. Sakhalin SMS Local Rs. Solomon Islands. 51 Monthly Rental Rs. 0. Diego Garcia. 5. Norfolk Island. 1. 40. Cook Islands. 150 Bill Plan Charge Rs.00 VAS Rs.99 / min You also get FREE alert subscription worth Rs 30 / alert or 3 months on: News Astrology Health Tips The SMS charges as applicable is per 160 Characters.43 Cuba. Airtel to Airtel (1 STD no.00 Value Added Services (Rs. 2. Vanuatu.00 National Rs. 1. 3. Sao tome & Principle.00 International Rs. 250 Membership Fee Rs.50 National Rs. Tuvalu. Guinea Bissau. Diego Garcia. Nauru.00 With Senior Citizen Plan 46 You can take 3 Friends and Family numbers: Airtel to Airtel (1local no.
The initial investment will be used as a "kick off" marketing budget. Produce media relations package(s). television advertising. Internet advertising. Break-even Analysis The break-even analysis shows the monthly sales revenues needed to break even. It is expected that from this point on the company will self-finance its expansion and marketing programs. and website development and maintenance. Funding proceeds will also be used to increase Cellular Providers' capabilities. and extend Cellular Providers' market area. hiring additional staff. further build the brand name through marketing. Interest: Figure is estimated at 10% annually. opening up additional retail locations. and effectively advertising and promoting its services. and expand into other markets. advertising. Funds will also be directed into business relations. . press releases.44 Financial Plan The following sections outline the financial plan for Cellular Providers. and acquire additional products. Important Assumptions Basic assumptions are presented in the table below. Use of Funds on Assumptions Cellular Providers is currently seeking funding in the amount of Rs5000000 for the purpose of increasing market share. enhance brand name. Corporate Tax: Figure is estimated at 30% of profits. print advertising. and promotion. develop website. Use and distribution of proceeds: Integrate new services.
and accessories to businesses and consumers. and sales commissions. results of operations and cash flow for the three years ending December 31. capital. shipping charges (which may be passed along to the consumer). 2012. Accordingly. liabilities. Cost of Goods: Cellular Providers expects that its products will bear a reasonably high markup. to the best of management's knowledge and belief. the date of this forecast. the projections reflect management's judgment of the expected conditions and its expected course of action given the hypothetical assumptions. Annual Growth: We expect growth to increase by 200% per year on the basis that the company will be stepping up marketing and sales efforts.45 Projected Profit and Loss The financial projections present the company's expected financial position. These strategies are aimed to build momentum and critical mass within the company and its overall sales results. revenues. There will usually be differences between forecasted and actual results. Financial projections are based on sales volume at the levels described in the revenue section and presents. products. and expenses. Our cost of goods includes consideration cost of products. which translates to a relatively low cost of goods. 2013. Marketing/Promotion: . Revenues are derived from sales of wireless communications services. the forecast reflects its judgment as of April 4. Further. and those differences may be material. the company's expected assets. because events and circumstances frequently do not occur as expected. as well as initiating new partnerships and alliances that will foster growth and extensions of our existing markets. of the expected conditions and its expected course of action.
They assume however. Utilities: Figures are estimated. a CFO. Rent: It is assumed that rent will be an average 75000Rs per month per store. an HR manager. and acquiring the services of a marketing company. Repairs and Maintenance: This is an estimated figure which is expected to grow with the setup of service centers. promotions. the hiring of a store manager.46 We group advertising. Retail Outlets: I estimate that each retail location will cost 1500000Rs to set up and we anticipate opening up 10 new stores. Management estimates that utilities will be at 15000Rs per month per store. Salary: Figures are estimated based on the national average for similar positions. a regional manager. Other: We estimate that we may need additional funds for other promotions and this is set aside in a special fund. . and retail outlet marketing under this category.
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