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Tribal DDB Canada Serves Up Digital Marketing Expertise To McDonalds Canada Agency named digital agency of record in Canada Toronto, November 22, 2011 Tribal DDB Canada, the integrated digital and social marketing group of DDB Canada, announced it has been appointed digital agency of record (AOR) for McDonalds Canada. The agency now provides strategy, creative ideas, design and implementation to support McDonalds drive to further enhance their customer experience through engaging digital experiences and interactions across web, mobile, social platforms and emerging technologies. McDonalds is one of the best-known and most well-respected brands in the world, said Andrew McCartney, managing director, Tribal DDB Canada. Being named McDonalds digital AOR in Canada is a great honor and the beginning of a fruitful partnership. Our vision is for McDonald's to become an innovative leader in the digital space, building their brand and telling their quality food story in an engaging way. The agency was awarded the business following a competitive pitch process, which began in March 2011. Tribal DDB has already undertaken two major initiatives for McDonalds Canada, including the national rollout of the McCaf brand and the re-imaging of Tribal DDB Canadas digital innovation and creative approach made them an ideal partner as we continue to transform our brand, said Joel Yashinsky, senior vice president of marketing of McDonalds Canada. Weve already made a strong connection with the team and are impressed by their vision of how we can better connect with consumers through digital channels. Tribal DDB Canada will service McDonalds Canada primarily from its Toronto office but will work closely with the agencys Vancouver office as well as its Montreal-based partner, Bleublancrouge, who will provide a strong French Canadian point of view to the digital game plan. Tribal DDB Canada is now one of 18 Tribal DDB offices and 34 DDB offices in the DDB Worldwide network that service the McDonalds brand. Since 1979 DDB Canadas youth marketing group, DDB Kid Think, has worked with McDonalds as a premium program supplier, producing Fun Times magazine, which has one of the largest annual circulations of children's magazines and premiums in North America. Tribal DDB Canada being named digital AOY for McDonalds Canada marks the first time McDonalds has partnered with one of DDB Canadas integrated groups for creative marketing communications expertise since 2000.

About McDonalds Canada McDonalds is the leading foodservice company in the world. McDonalds Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast to coast. Approximately 75 per cent of McDonalds Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonalds Canada, visit the companys website at Like McDonalds Canada on Facebook: Follow McDonalds Canada on Twitter: About Bleublancrouge: Bleublancrouge is a Montreal based full-service marketing communications agency. Recognized as one of Canadas most creative agencies, Bleublancrouge earned its place in the top ten agencies in the country. Its clients include Apple, Quebec Toyota Dealers, The Gazette, Bristol Myers Squibb, Olymel, Proxim, and many others. For more information, visit About Tribal DDB Canada Established in 2001 Tribal DDB Canada is the integrated digital and social marketing group of DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Tribal DDB draws on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for todays world. It has offices in Vancouver and Toronto and is a member agency of the Tribal DDB Worldwide network, which has 60 offices spanning 42 countries around the globe. About DDB DDB Worldwide Communications Group Inc. ( ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaigns 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. DDB Worldwide is part of Omnicom Group Inc. (OMC). For further information, please contact: Paige Calvert Tribal DDB Canada 604-608-4421 Louis Payette McDonalds Media Relations 1-877-786-3342 Pat Sloan DDB Worldwide 1-212-415-3271