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(Estd. under the Panjab University Act VII of 1947—enacted by the Govt. of India)
FACULTY OF BUSINESS MANAGEMENT & COMMERCE
Master of Business Administration (M.B.A.) (Semester System) Examinations, 2011-2012
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© The Registrar, Panjab University, Chandigarh. All Rights Reserved.
SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2011-2012 Note : 1. 2. 3.
Examination in each subject will be of 3 hours duration except Strategic Management (MBA 7201).
The duration of Strategic Management (MBA 7201) will be 4 hours. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50 marks except for seminar and workshop courses.
Instructions to the Paper Setters: (Except for MBA 7201: Strategic Management). IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students are required to answer five questions in all selecting at least 2 questions from each unit. IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. The students are required to answer five questions in all selecting at least one question from each unit. N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will not be provided by the University. SCHEME OF EXAMINATION Subject Code MBA 6101 MBA 6102 MBA 6103 MBA 6104 MBA 6105 MBA 6106 MBA 6107 FIRST SEMESTER Paper Title BUSINESS ECONOMICS BUSINESS STATISTICS MANAGEMENT ACCOUNTING ORGANISATIONAL BEHAVIOUR MARKETING MANAGEMENT WORKSHOP ON BUSINESS COMPUTING WORKSHOP ON BUSINESS COMMUNICATION Total : SECOND SEMESTER MBA 6201 MBA 6202 MBA 6203 MBA 6204 MBA 6205 MBA 6206 MBA 6207 MBA 6208 BUSINESS ENVIRONMENT HUMAN RESOURCE MANAGEMENT OPERATIONS MANAGEMENT FINANCIAL MANAGEMENT LEGAL ASPECT OF BUSINESS WORKSHOP ON RESEARCH METHODOLOGY SUMMER TRAINING REPORT AND VIVA-VOCE* COMPREHENSIVE VIVA-VOCE** Total :
Marks 100 100 100 100 100 50 50 600
100 100 100 100 100 100 100 100 800
At the end of the examination of 2nd Semester the students will undergo compulsory summer training for a period of 6-8 weeks. Every student will submit the Summer Training Report within two weeks from the start of teaching for 3rd Semester. Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd Semester.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2011-2012 Note : 1. 2. 3. Examination in each subject will be of 3 hours duration except Strategic Management (601) The duration of Strategic Management (601) will be 4 hours. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50 marks.
Instructions to the Paper Setters: (Except for MBA 601: Strategic Management) IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students are required to answer five questions in all selecting at least 2 questions from each unit. IF THERE ARE THREE UNITS : Set 10 questions in all. Three or Four questions from each unit. The students are required to answer five questions in all selecting at least one question and not more than two from each unit. IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. The students are required to answer five questions in all selecting at least one question from each unit. IF THERE ARE FIVE UNITS : Set 10 questions in all. Two questions from each unit. The students are required to attempt five questions in all selecting one question from each unit. N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will not be provided by the University. THIRD SEMESTER Subject Code MBA 601 1. 2. Paper Title STRATEGIC MANAGEMENT (a) (b) ONE OF THE FOLLOWING GROUPS EACH WITH ANY FOUR PAPERS OUT OF THE PAPERS LISTED GROUP-WISE TWO PAPERS FROM THE REMAINING GROUP Marks 100 400 200
GROUP (A) : MARKETING MANAGEMENT MBA 602 i ADVERTISING AND CONSUMER BEHAVIOUR MBA 603 ii SALES AND DISTRIBUTION MANAGEMENT MBA 604 iii MARKETING RESEARCH AND PRODUCT MANAGEMENT MBA 605 iv INDUSTRIAL AND RURAL MARKETING MBA 606 v MARKETING STRATEGIES AND MANAGEMENT GROUP (B) : PRODUCTION AND TECHNOLOGY MANAGEMENT MBA 607 i ADVANCED OPERATIONS RESEARCH MBA 608 ii TOTAL QUALITY MANAGEMENT MBA 609 iii TECHNOLOGY MANAGEMENT MBA 610 iv INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGE MBA 611 v ADVANCED PRODUCTION MANAGEMENT GROUP (C) : FINANCIAL MANAGEMENT MBA 612 i FINANCIAL ENGINEERING MBA 613 ii MANAGEMENT CONTROL SYSTEM MBA 614 iii STRATEGIC FINANCIAL MANAGEMENT MBA 615 iv STRATEGIC COST MANAGEMENT MBA 616 v PROJECT APPRAISAL AND FINANCE GROUP (D) : HUMAN RESOURCE MANAGEMENT MBA 617 i ORGANISATION DEVELOPMENT MBA 618 ii MANPOWER PLANNING AND PERFORMANCE APPRAISAL MBA 619 iii NEGOTIATING SKILLS AND PARTICIPATIVE DECISION MAKING MBA 620 iv TRAINING AND DEVELOPMENT MBA 621 v LABOUR LEGISLATION GROUP (E) : SMALL BUSINESS AND BUSINESS ECONOMICS MBA 622 i SMALL BUSINESS MANAGEMENT MBA 623 ii ENTREPRENEURIAL DEVELOPMENT MBA 624 iii GOVERNMENT BUSINESS INTERFACE MBA 625 iv INDUSTRIAL STRUCTURE, ORGANISATION AND POLICY-I MBA 626 v CORPORATE PLANNING-I Total : 700
MASTER OF BUSINESS ADMINISTRATION SYLLABUS
FOURTH SEMESTER Title MBA 627 1. 2. RESEARCH PROJECT (a) (b) GROUP OFFERED IN THIRD SEMESTER WITH ANY THREE PAPERS OUT OF THE PAPERS LISTED GROUP-WISE TWO PAPERS FROM REMAINING GROUPS Marks 100 300 200
GROUP (A) : MARKETING MANAGEMENT MBA 628 i INTERNATIONAL MARKETING MBA 629 ii MARKETING OF SERVICE MBA 630 iii LOGISTICS MANAGEMENT MBA 631 iv E-MARKETING GROUP (B) : PRODUCTION AND TECHNOLOGY MANAGEMENT MBA 632 i COMPUTER AIDED DESIGN AND MANUFACTURING MANAGEMENT MBA 633 ii PRODUCTIVITY MANAGEMENT MBA 634 iii BUSINESS PROCESS REENGINEERING MBA 635 iv ENTERPRISE RESOURCE PLANNING GROUP (C) : FINANCIAL MANAGEMENT MBA 636 i MANAGEMENT OF FINANCIAL SERVICES MBA 637 ii INVESTMENT MANAGEMENT MBA 638 iii CORPORATE TAX PLANNING MBA 639 iv FINANCIAL STATEMENT ANALYSIS GROUP (D) : HUMAN RESOURCE MANAGEMENT MBA 640 i INDUSTRIAL RELATIONS AND LABOUR POLICY MBA 641 ii LABOUR ECONOMICS MBA 642 iii INDUSTRIAL PSYCHOLOGY AND SOCIOLOGY MBA 643 iv MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGS GROUP (E) : SMALL BUSINESS AND BUSINESS ECONOMICS MBA 644 i SMALL BUSINESS ENVIRONMENT IN INDIA MBA 645 ii CORPORATE PLANNING –II MBA 646 iii ENTREPRENEURIAL DEVELOPMENT AND NEW ENTERPRISES MANAGEMENT MBA 647 iv INDUSTRIAL STRUCTURE ORGANISATION AND POLICY-II MBA 648 VIVA VOCE 100 Total :
E. Managerial Economics. Micro Economic Theory and Applications. Browing. Macmillan. production function for multiple products.. W. multiplier. Production function for single product. and Mote. Managerial Economics.V.L.. Ahuja. relationship between total utility and marginal utility. Varshney. critical appraisal of law of diminishing marginal utility. R. UNIT-III Utility analysis : Types of utility. UNIT-I Nature and scope of business economics.A.R. H.N.L. K. UNIT-IV Keynesian analysis: Keynesian theory of employment. 3.SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE EXAMINATION OF 2011-12 SEMESTER-I M. 7. S. empirical evidence on the shape of cost curves. 8. and Maheshwari. J. 2. consumption function. Gupta. and Crook. Sultan Chand & Sons.. John Wiley & Sons. E.. profit maximization. monopolistic competition and oligopoly. Managerial Economics. S. demand theory and techniques for demand estimation. relevance of cost theories in business decision-making. 5. Macro Economics.. demand forecasting. G. A. Dean. Paul. Managerial Economics. Modern Micro-Economics. investment function.L. explanation of law of equi-marginal utility. Prentice Hall. concepts of economics and managerial decision making.K. 6.. . validity of utility analysis in modern times. relevance of Keynesian economics after 1936. 4.. Chand Group. Galgotia Publishers. price and output determination in the short-run and long run: in perfect competition. monopoly. Advanced Economics Theory. derivation of demand curve with the help of utility analysis. Tata McGraw Hill. J.B. Duncan. Pearson Education..M. Shapiro.. References : 1. and Browing. Koutsoyiannis. UNIT-II Market structure and degree of competition. J. 6101: BUSINESS ECONOMICS Objective : The objective of this course is to equip the students with basic knowledge of the concepts and tools of economic analysis as relevant for business decision making.
P. Base shifting.meaning. Independence of Attributes. Index Numbers: Definition and Methods of Construction of Index Numbers. UNIT-IV Statistical inference: Concept of sampling distribution. Business Statistics. binomial.S. Splicing and Deflation.. Problems in construction. Theory of estimation: Point and interval estimation. Bombay.chi-square test. 5. Tests of consistency.meaning & types of correlation.A. Bombay. Gupta. probability distributions . Kurtosis.meaning and co-efficient of skewness. construction and confidence limits for mean. relationship between correlation and regression co-efficient. UNIT-II Correlation analysis . parameter and statistics. binomial test. Business Statistics. 3. Excel Books. & Gupta. Levin & Rubin. addition. Delhi. 4. . t-test. types and applications. N. importance of index numbers in Managerial decision making. Anderson. small samples.P. hypothesis testing. z-test. regression analysis . R. Tests of significance . Poisson and normal distributions. skewness . Quantitative Methods in Business. 2. Thomson Learning. S. multiplication and Bayes’ theorem. Thomson Learning. Statistics for Management.2 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. large samples. time series analysis . analysis of variance. UNIT-III Probability . Bhardwaj. Delhi. standard error. References : 1. M. time series and forecasting. Anderson. Sultan Chand & Sons. Statistics for Business & Economics.meaning and two lines of regression. Prentice Hall of India.measurement of trend and seasonal variations.basic concepts and approaches. types of measures.parametric v/s non-parametric tests. Goodness of Fit and Test of Homogeneity.B. Karl Pearson’s coefficient of correlation and spearman’s rank correlation. 6102 : BUSINESS STATISTICS Objective : The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making UNIT-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations.
S. UNIT-II Revenue recognition and measurement (AS-9). Tata McGraw Hill. Introduction to Management Accounting..T. Financial Management: Text and Problems.. basic accounting concepts and conventions underlying preparation of financial statements. N. Bettner. Khan. balance sheet equation. Financial and Managerial Accounting: The Basis for Business Decisions. cost accounting and management accounting. Accounting Theory. Williams. and Jain.L.B. preparation of cost sheet. techniques and methodology relevant to accounting function and to impart knowledge regarding the use of cost accounting information in managerial decision making.A. An Introduction. social and environmental accounting. 2.S. R. Tata McGraw Hill. understanding and classifying costs. common size statements. fixed assets (AS-10).Y. M. Horngren. R. quality costing. Swamy. concepts. C.K. M. 3. cash flow analysis.. Ramachandran. financial statement analysis: ratio analysis. Financial Accounting for Management. budgetary control.. completing accounting cycle.. Stratton. comparative analysis. Haka. activity based costing. W. target and life cycle costing. preparation of profit and loss account and balance sheet as per schedule-VI of Companies Act. UNIT-III Cost accounting objectives. accounting records. Tata McGraw Hill.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3 M. trend analysis.S. intangible assets accounting (AS-26). 6. and Kakani. 4. UNIT-I Conceptual basis of accounting . G. forms of business organization...K. overhead allocation. introduction to methods of costing. human resource accounting.F.. accounting for price level changes. L. F. Financial Accounting : A Managerial Perspective. Prentice Hall of India.O. Porwal. Prentice Hall of India. R. UNIT-IV Contemporary issues in management accounting – value chain analysis. Sundem. References : 1. . inventory valuation (AS-2). standard costing and variance analysis. N.. 6103 : MANAGEMENT ACCOUNTING Objective : The objective of this course is to acquaint the students about the role. P. techniques of costing: marginal costing and its managerial implications. and Meigs. 5. depreciation accounting (AS-6)..nature and purpose of accounting. activity based budgeting. J.R. 1956. Tata McGraw Hill.
S. K. organizational health development. stress coping strategies. Organizational Behavior. leadership: theories.F. Luthans.P.. organizational and extra organizational stressor. Inc. McGraw –Hill Inc. MBIT and big five model. 2. T. It gives an insight to the students regarding individual and group behavior in any organization. effectiveness through adaptive coping cycle. 3. Robbins. contributing disciplines to OB.. scientific management and human relation tools: Hawthorne experiments. Pareek.. creating and sustaining of OC. and Sanghi. feedback. power: concept. individual and group stressor. J.. types of conflict. functional and dysfunctional aspects of conflict. UNIT-IV Conflict and inter-group behavior: sources of conflict. development and implications of OC. West Group Publication. Organizational Behavior. team management: types of teams.4 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. attitudes and job satisfaction UNIT-II Personality: meaning. perception. role of OB in management practices. UNIT-I Introduction to OB: concepts. Pearson Education. 6104 : ORGANISATIONAL BEHAVIOUR Objective : This course emphasizes the importance of human capital in the organizations of today. The McGraw Hill Companies. determinants. P. factors in OE. teams in modern workplace. theories. Newstrom. Organisational Behaviour and Change. group decision making. determinants. Oxford University Press. organizational politics: concept. Understanding Organizational Behaviour. organizational culture: functions of OC.A. . challenges and opportunities for OB. Judge. motivation and morale: concept and applications. 4.B. listening. Delhi. approaches to conflict management. team v/s group.Human Behavior at Work. counseling. foundations. power distribution in organization. UNIT-III Group process: group and intergroup behaviour. reasons and management of political behaviour..W. introduction to human behavior. 5. organizational effectiveness: concept and approaches to OE. OB in the context of globalization. S. References : 1. Organizational Behavior . bases of power. emotional intelligence. organizational communication. Weiss. consequences. communication: interpersonal communication. and Davis. effect of stress. work stress: causes. distinction b/w power and authority. U. style and challenges to leadership in India..
New Delhi. 5. societal marketing.B. and William.A. Marketing Management: Analysis. L. M. promotion tools: advertising. Thomson Learning. retail marketing. Marketing Management. W. types of products. Douglas. publicity and sales promotion. 2. Czinkota. New Delhi. E. Michael. nature and scope of marketing. brand management. Biztantra Press. processes and techniques of managing the marketing operations of a firm with a view to better understand and appreciate the complexities associated with the marketing function. UNIT-I Introduction to marketing: meaning. Darymple. Tata McGrawHill. J. V. J. 4. 6105 : MARKETING MANAGEMENT Objective : The course aims at making participants understand concepts. Planning. major product decisions. A. marketing implementation & control. consumer and organization buyer behaviour. new product development process. Implementation & Control. pricing decisions. rural marketing. Control. Perreault.. Marketing Management: Text and Cases. selection and management of intermediaries. and Ferrell. New Delhi. MacMillan Press. Kotler. 8. UNIT-II Product planning and pricing: product concept. personal selling. marketing philosophies. concept of marketing mix. W. direct and online marketing..R.M. O. .C. 7. and Parsons. and Kotabe. Pride. and Namakumari.. targeting and positioning.S. UNIT-III Promotion and distribution decisions: communication process. customer relation marketing. marketing management process. emerging trends and issues in marketing: consumerism.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 5 M. Delhi. market segmentation. P. New Delhi. policies and strategies. Zikmund. Marketing Management. 3. philosophies. Ramaswamy.. Marketing:Concepts and Strategies. determinants of price. Prentice Hall of India.S. ethics in marketing.W. pricing process.. Tata McGraw Hill.. Bruce. UNIT-IV Marketing organization and control: organizing for marketing.J.M. distribution channel decisions – types and functions of intermediaries. green marketing.E.. J. Basic Marketing. S. and Jerome. Marketing. John Wiley and Sons. product life cycle. References : 1. 6.. J. market analysis: understanding marketing environment.D.. New Delhi. Mumbai. J. Vikas Publishing. M. Marketing Management: Planning. market measurement and marketing research..
application of computers in project management: features. Ram. and Sinha.K. Galgotia Books.A. Computers Today. Powell.6 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. web page designing using any software. R. html – basic html tags.. capabilities & limitations of project management software (with reference to popular software viz.. prowess UNIT-II Network: services and its classification. pivoting. and Mantel. Fundamentals of Computers. 5. P. S.. New Age Publications. McGraw-Hill Osborne Media Rajaraman. Project Management a Managerial Approach. The Complete Reference to HTML. New Delhi. Prentice-Hall.. T. BPB Publications. Microsoft excel – mathematical calculation.B. hyperlinks and bookmark. 7. J. R. J. 4. K. use of on-line databases (RBI//world bank/IMF etc. search engines. filtering. V. 3.A. Meredith.. S. ms – project) References : 1. Sinha. Taxali. P. Basandra. Computer Fundamentals. 6.. sorting. B. . techniques to use search engine effectively. introduction to database and operational level of any one corporate database viz. Tata Mcgraw Hill. knowledge management using internet. Foundation of Computing. 6106 : WORKSHOP ON BUSINESS COMPUTING Objective : The objectives of this paper are to develop skills in handling computer and use it as a strategic resource in management. using financial accounting and statistical formulae.. chart. Microsoft word – mail merge.) in terms of data extraction and report generation. UNIT-I Overview of computer applications in public services. John Wiley and Sons. 2. business and industry. macro. PC Software Made Simple.
Pearson Education. The students will also be taught how to analyze cases and prepare case reports.V. ----------------------- . of thanks. UNIT-II Principles of oral communication. Lochar. O’Rourke. and specific types of letters. J.S. Vikas Publishing House Pvt. and Maczmarch. theme speech. Tata McGraw Hill. K. Tata McGraw Hill Companies.B. exit interview. group communication: meetings and group discussions.. L.. and Flately.. Business letters: their basic qualities. Basic Communication: Skills for Empowering the Internet Generation. appraisal interview. References : 1. Courtland..O. M. Tata McGraw Hill Companies. 6.S. business and social etiquette. 4. and Thill.. J. P. minutes and notices. Business Communication Today.A. UNIT-I An introduction to business communication. elements of the communication models. Raymond. 5. S.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 7 M. internal communication through memos.. Ltd. Management Communication: A case Analysis Approach. Rao. Business Communication: Building Critical Skills.J. occasional speeches. 3.A. barriers to communication. B. Pearson Education. Murphy.K. W. H. and Hilderlrand. Effective Business Communication. L. 2. mechanics of letter writing. 6107 : WORKSHOP ON BUSINESS COMMUNICATION Objective : The course aims at developing the communication skills of students – both written communication and oral communication. types of communication. principles of written communication. S. principles of effective presentations including use of audio-visual media. speeches: speech of introduction. report writing. and Thomas. Handbook for Writers and Editors. mastering the art of giving interviews in the following: selection or placement interview.
Himalaya Publishing House. UNIT-II Economic environment: the philosophy. policy for research and development in India. MNC as a source of transfer to technology and its implication. political environment: relation between business and government of India. This course aims at orienting the students with all the external environmental forces which affect the decision making process of an organization.. monetary policy and their impact on Indian business. middle class in India and its implications on industrial growth in India. constitutional provisions related to business. consumerism as emerging force. Cherulinum. A. Reference : 1. V. and TV. .8 MASTER OF BUSINESS ADMINISTRATION SYLLABUS SEMESTER-II M. Adhikari. bureaucracy and Indian business. opportunities and threats in WTO and the new international trading regime. 5. electronics fertilizers steel.K. tariff and non tariff barriers in global trade. UNIT-I Concept of business environment: its significance and nature. concept of state intervention in business. significance of foreign investment in India.. interaction matrix of different.. Himalaya Publishing House. UNIT-III Technological environment. and Misra. Aswathappa. M. F. process of environmental scanning. 4. S. tractors pharmaceutical industry. global business environment. Essentials of Business Environment. Sultan Chand & Sons Adhikary. Business Environment. institutional infrastructure for exports in India. UNIT-IV Socio-cultural environment in India: salient features of Indian culture values and their implication for Indian business. New Delhi. Business Economics. Excel Books. environmental scanning of important industries of India viz. 6201: BUSINESS ENVIRONMENT Objective : Judicious decision making in a business organization requires the proper knowledge of the environment in which it has to function.A. 3. impact of mass media on Indian business. business ethics and Indian business. industrial policy foreign trade policy and their impact on Indian business. Economic Environment of Business. strategy and planning in India. India’s export-import policy. debate of technology v/s labour. social responsibility of business. K.B. Himalaya Publishing House Puri. Indian Economy. soft drinks. food processing.. changing role of rural sector in India: rural income and rural demand of consumer durable. environment factors. appropriate technology. ideology of different political parties. 2.K..
Prentice Hall of India Pvt. 5. HRD audit. J. induction and placement. Human Resource Management: Theory and Practice. impact of HRM practices on organizational performance. Tata McGraw-Hill. human resource planning. Bratton. 4. Human Resource Management. HRM environment and environmental scanning. 7. scope and models. References : 1. McGraw Hill. Human Resource Management.. Aswathappa. measuring intellectual capital.. transfer. E. R.. demotion. selection. creativity and decision making management. Human Resource Management in Practice. managing ethical issues in human resource management. potential management.A. Flippo. promotion. .. Tata McGraw-Hill. culture management. organisational learning and knowledge management. job evaluation.. training and development. recruitment. 2. 6202 : HUMAN RESOURCE MANAGEMENT Objective : The course is designed to give an understanding of the various aspects of the management of human resources. Palgrave. Pearson Education. G. Ltd. J. Ivantsevich. contemporary issues in human resource management. their interaction in the execution of managerial functions and facilitating learning of various concepts and skills required for utilization and development of these resources for organizational functions. S. and Gold. global HR practices. 3. Managing Human Resources.. L. 6. separation and right sizing.B. UNIT-I Human resource management: functions. UNIT-III Team management. J. fringe benefits and incentives: compensation management. Prentice-Hall.. Gomez-Mejia. implications for HRD. K. Dessler. Kandula. UNIT-II Managing performance. UNIT-IV E-HRM/HRIS. change management. Human Resource Management. empowerment management. Human Resource Management. job analysis and job designing.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 9 M.
Vohra. meaning. duality. New Delhi. degeneracy. New Delhi. queuing theory: concept. calculating EST.. principle of dominance. Operations Research. R. scope and limitations. infeasibility. UNIT-IV Game theory. assumptions and applications.K. New Delhi. Prentice Hall of India. time-cost trade-off. V. Prentice Hall of India. Vikas Publishing House. Macmillan India Ltd.D. Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK). 4. Sharma.. 6203 : OPERATIONS MANAGEMENT Objective: The objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making. degeneracy. linear programming: meaning... UNIT-I Operations research: evolution. methodology and role in managerial decision making. unbalanced problems. . decision trees. network construction. UNIT-II Transportation problems including transshipment problems: special cases in transportation problems. advantages. H. 2. Kalavathy. analysis of queue system. Operations Research. special cases in simplex method. LFT and floats.A. pure and mixed strategy games. UNIT-III PERT/CPM: difference between PERT and CPM. 5. 6. New Delhi. Quantitative Techniques in Management. 3. Kapoor. N. References : 1. simulation. Sultan Chand & Sons. J. assumptions. EFT. process. assignment problems including traveling salesman’s problem. probability considerations in PERT. Tata McGraw Hill Publishing Company Ltd. Operations Research: Theory and Applications. New Delhi. LST.K. Operations Research.10 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. maximization objective and multiple optimal solutions. S. limitations and applications. Bayesian analysis. unboundedness and multiple optimal solutions. special cases in assignment problems: unbalanced problems.. Paneerselvam. two person zero sum game. maximization objective and multiple optimal solutions.B. Taha. advantages. decision theory: decision making under uncertainty and risk.. Operations Research: An Introduction.A. formulation of problem and its solution by graphical and simplex methods..
EBIT-EPS analysis & indifference points. traditional and modern measures of financial performance: ROI. References : 1. earning price ratio. time value of money. wealth maximization. risk and uncertainty in capital budgeting. V. I. debentures and retained earnings. Tata McGraw Hill. John Wiley and Sons.B. profit maximization vs. functions of finance manager in modern age. 3. Financial Management. factors affecting dividend decision. Vikas Publications. A. Fundamentals of Financial Management.. inventory and receivables. components.. investment decision: appraisal of project. UNIT-II Financing decision: long-term sources of finance. 6204 : FINANCIAL MANAGEMENT Objective : To provide an understanding of the function. traditional and Modigliani miller approach. the roles. and Jain.. Pearson Education.A. L.Y. 7. 2.. introduction to working capital financing. Gordon’s model and Modigliani miller model. C. risk and return analysis: CAPM. NOI. cost of capital: cost of equity. G.. SBA. potentiality of equity shares. working capital management: management of cash. Corporate Finance –Theory & Practice. scope and objectives of finance.. . UNIT-III Leverage analysis: financial. weighted average cost of capital and implications. process & techniques of capital budgeting and its applications. concept. covering the sourcing of finances and their issues in investment and operations UNIT-I Introduction: concept of finance. M. relevance and irrelevance theories of dividend decision: Walter’s model. Damodaran. preference shares. Gitman. Financial Management. debentures and bonds as sources of long-term finance. Tata McGraw Hill. Prasanna.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 11 M. Pearson Education Khan.J. Horne.. Financial Management and Policy. Inc. 5.M. EBA and MBA. Financial Management. factors affecting working capital requirement.K. Principles of Managerial Finance. P. Palgrave Macmillan. UNIT-IV Dividend decision: concept of retained earnings and ploughing back of profits. preference shares. overview of working capital decision: concept. concept and approaches of capital structure decision: NI. Pandey. Knott. financial decision areas. shareholders value creation. 6. 4. the goals and the processes of corporate financial management. operating and combined leverage along with implications.
UNIT-II Management of companies. 3. Taxman Allied Services Pvt.B. India.K. duties and obligations of business organization under consumer protection act. UNIT-IV Objectives of consumer protection act.. A.. duties. UNIT-III Objectives of foreign exchange management act. competition act. prevention of oppression and mismanagement. shares. .. 2. liabilities and powers. G. 2002. changes and their registration. Singh.A. Student’s Guide to Economic Laws 2001.. Datey. provisions of FEMA dealing with regulation and management of foreign exchange. UNIT-I Corporate personality. provisions of SEBI act dealing with takeover and substantial acquisition of shares. features of company. V. Company Law. Company Law & Practices. Majumdar. registration and incorporation. memorandum of association. objectives of SEBI. Ltd. prospectus. Eastern Book Co. economic offences and penalties. shareholders and members. compulsory winding up and voluntary winding up. meetings of a company. duties and obligations of business organization under environment protection act 1986. A. borrowing power of the company. rights of consumers.12 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. their appointment. objectives of environment protection act 1986. limited liability partnership. winding up of a company. and Kapoor. References : 1. articles of association. 6205 : LEGAL ASPECTS OF BUSINESS Objective : The objective of this course is to introduce the students with different legal aspects of business. 1986.S. intellectual property rights.K. buyback of shares and investor protection. directors.
exploratory research design. 4. Sekaran. multidimensional scaling. Business Research Methods. This will help prepare students for their summer training in which students are usually assigned projects that involve use of research methodology. 3. U. report writing.. cluster analysis.. Ahmadabad Academic Book Centre. research design: classifications of research designs. Zikmund. Tata McGraw Hill Publishing Co. 6206 : WORKSHOP ON RESEARCH METHODOLOGY Objective : To develop understanding of business research methodology from a user’s perspective and a researcher’s perspective. Malhotra. data entry hypothesis testing including one sample tests and two.S. Cengage Learning. data collection and preparation. Rao. Cooper. W. the research process. 5. designing questionnaires and schedules. and Schindler. and Dash. Pearson Education. descriptive research design. Research Methods for Business: A Skill Building Approach. P. D. UNIT-I Introduction to research in business.R. S. Handbook for Writers and Editors.B.. factor analysis. 2..G.. UNIT-IV Techniques of multivariate analysis. John Wiley and Sons. Business Research Methods. discriminate analysis (direct method only).A. observation studies. the research proposal.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 13 M.Independent sample tests. Inc.. measurement scales. S. measurement. UNIT-III Sampling including determination of sample size. The practical aspects of research methodology will be emphasized. References : 1. N. causal research design. conjoint analysis. Marketing Research: An Applied Orientation. surveys. UNIT-II Use of secondary data in research. ----------------- . analysis of variance (one way only).
Functional level strategies. 2 questions will be set from each unit. Section A will be of 20 marks consisting of five questions. An overview of formulation and implementation of strategy (including various models of strategy formulation and implementation).B. Execution of corporate strategy (including strategic alliance and Acquisitions). Extensive use of a variety of case studies will help in meeting the objectives of this course.14 MASTER OF BUSINESS ADMINISTRATION SYLLABUS SEMESTER-III M. Evaluation of strategy.A. Organization structure and strategy. 601 : STRATEGIC MANAGEMENT Objective : The objective of this course on corporate strategy is to develop in the students an ability to analyse the strategic situation facing the organization. UNIT–II Business level strategies (including various typologies for BLS). Strategy and technology. Implementation of strategy. UNIT–I Introduction to corporate strategy. Strategic alternatives (including models for development of strategic alternative). Environmental analysis (including various tools of analysis). Section B will be of 30 marks consisting of a compulsory case. Corporate resources and core competencies. Social responsibility and corporate governance. The students are required to answer two questions selecting one from each unit. End semester paper : The paper will be of four hours and will carry 50 marks. Personal goals and aspirations of top management. . to access the strategic options available to the organization and to implement the strategic choices made by it. Mission (including various approaches to business model). Corporate strategy (including diversification and vertical integration).
2006.). New York. : 7. 1985. Strategic Planning and Management. 2006. Tata McGraw Hill. Adaptation. Minichiello & Curran Gupta. Strategic Management : Competitiveness and Globalization.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 15 References : 1 2 Hunger & Wheelen Hitt & Hoskisson : : Essentials of Strategic Management. 2006. : : Competitive Advantage. 2000. Business Policy and Strategy—Concepts and Readings. 2000. Dreamtech Press India. Innovating Organization. Indian 3. New Delhi. Strategic Management : Building and Sustaining Competitive Advantage. Business Policy and Strategic Management–Concepts and Application. Gollakota Srinivasan and : 8. South Western Thomson. 2000. Pettigrew & Fenton (eds. Prentice Hall of India. 10. Strategic Management : Concepts and Cases. Prentice Hall of India. 2004.K. 6. Hill and Jones : 4. Porter Thompson.) Pitts : : . Sultan Chand & Sons. 2006. The Free Press. South Western Thomson. AITBS Publishers & Distributors (Regd. : 9. McCarthy. 5. Sage. Strategic Management. 2005. P. Delhi. Strickland & Gamble Ghosh.
Client-agency relations. its role and importance. panels advertising. Developing message. Psychological Foundations : Learning and behaviour modification. Planning and managing advertising campaigns. Setting advertising objectives and contribution of DAGMAR setting objectives. Based on the understanding of Consumer behaviour. social stratification. Advertising in India. Alternative evaluation process. Management problems of agencies. UNIT–I ADVERTISING Advertising : As an element in Marketing mix. life style research and marketing strategy. the students are expected to design the advertising strategy. outdoor advertising. The course also aims at highlighting the advertising Scenario in India. consumer of product advertising. advertising appeals and pre-testing and post-testing copy.A. purchasing behaviour & retail strategy. UNIT–II Preparing advertising plan.16 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. transport advertising like Railways and Bus. Media decisions. repeat purchase behaviour. Advertising agencies. feeling response to advertising. media strategy and scheduling decisions. information processing. Diffusion of Innovations. problem recognition. non-marketer dominated information sources. and Preparation of strategy document. cross cultural and sub-cultural influences.S.P. Advertising as a means of communication. . 602 : ADVERTISING AND CONSUMER BEHAVIOUR Objective : The objective of this course is to help students understand the various factors affecting consumer behaviour and to understand the process of consumer buying.B. Reference groups and family reference. search process. U. Brand loyalty. high involvement and low involvement decision process. outcome. writing copy. Advertising budget and relevant decisions. public relation advertising. changing beliefs and attitudes. choice. Different types of advertising. High involvement decision process. UNIT–III CONSUMER BEHAVIOUR Understanding of the consumer behaviour decision making process. Social and Culture Environment. industrial advertising. their role and importance. developing. economic demographics. problems and prospects.
Intermediate markets and their behaviour. 4.L. : : Advertising. L. 2. Consumer Behaviour. 3rd Edition. Books Recommended : 1. 7. Myers Wright. Seths family decision making model. Aaker. Consumer Behaviour (5th Edition). 3. Engell and Blackwell Schiffman and Kanuk Walters Holleway.. Schiffman & Kanuk. Mattelshaedit and Venkatesan : : Advertising Management. 6. Warner. Engel Kollat Blackwell model. Prentice Hall. Advertising. : : : : . Consumer Behaviour. New Delhi. 8. Bettman information processing model of consumer choice. Nicosia model. G.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 17 UNIT–IV Models of Consumer decision making viz. Howard –Sheth model. Winter and Zeigler James S. Consumer Behaviour 5. Norris Long. Consumer Behariour.
Anderson. Bush Johnson. Warner. Training. Salesmanship : Theoretical aspects of Salesmanship. 603 : SALES AND DISTRIBUTION MANAGEMENT Objective : The objective of this course is to acquaint the students with the fundamentals of sales management. 7. 2.B. Tata McGraw Hill. Alex J. Motivation and Compensation of the field sales force and sales executive. the process of selling. Sales territories and quotas. Design of-Distribution Channel. Advertising. Myers Wright. Aaker.18 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. 6. Management and Performance Measurement. Sales Management. Routing and Scheduling. Stilt and Govind Benson P. Sales organization. McGraw Hill Inter Ed. Winter and Zeigler James an Morris Gundiff. Channel. UNIT-II Sales Force Management: Recruitment. 3. The course also deals with the relationship between sales function and distribution. Selection. UNIT-I Sales Management Environment. International Sales Management. Sales forecasting methods. 5. Various Participants of Marketing Channels. Hair. Function and qualities of a Sales Executive (Effective Sales Executive). Scope of Distribution Channels : Marketing Channels. Sales budget. The evaluation and control of sales force. The external relationship of the Sales Department e. Decisions. Advertising. References : 1. . Channel Development and Management : Negotiation. Government and Public.A. Sales Management: Concepts and Cases. with distributors. Shapdiro Rolper E. Sales Programme Management Professional Sales Management. Policies and Cases.g. Joseph F. Kurtz and Scheving : : : : : : : Advertising Management. 4. Sales Function and its relationship with other marketing functions.
techniques and procedures and to develop their ability to conduct. planning and control systems for product management. Marketing strategy in the following type of markets – rapidly growing. Shop census. UNIT-I Production to the Marketing Research Process – Scope of Marketing Research Procedure.B. Copy Testing. legal restrictions in marketing management. Sales Forecasting. use and present research findings. branding. Identifying Market Segmentation.A. marketing and the world wide web. Consumer Penal. Test Marketing. Product development–processes and challenges. Selected Applications of Marketing Research. Specifications and Attributes. Product recall. 604 : MARKETING RESEARCH AND PRODUCT MANAGEMENT Objective : The course is intended to help students planning to become marketing executives to develop their thinking about the nature of research in marketing to get acquainted with various research concepts. Market and Sales Analysis Research : Market Potential Analysis. commercializing innovative technology. Advertising Research : Advertising Objectives and Product Appeals. Use of the following in product management – Differentiation. Media Research. advertising. Phase in Marketing Research Procedure including Research Design. positioning. Product Research : Developing Product. Package Research. value and satierated. product portfolio planning. Sales Analysis. the product manager’s job.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 19 M. The course will also develop an understanding of the job of the product manager and of the tools and strategies available to them for dealing with different stages and contingencies in the life of the brand. Product Testing. evaluate. UNIT-II Organing for product management. . promotion pricing and distribution. Shop auditing. introduction of a new product. product relaunch. Customer satisfaction. Measuring effectiveness of advertising. Project management and project manager in new product development. Product line planning.
Westfall and Stasch Churchill. Handbook of Marketing Research. 7. 2. S. Marketing Research. Research for Marketing Decisions. Methodological Foundations. Agrawal. Ferber. . Crouch. : : : : : : : : : : Marketing Research. G. Product Policy and Strategy. A. 3. Tull and Albauni Tull and Hawkins Luck. Product Policy. Wirid. Marketing Research . R. Marketing Research. R. 6. 8. Product Management in India. Marketing Research for Managers. Yoran R.20 MASTER OF BUSINESS ADMINISTRATION SYLLABUS References : 1.J. 4. Methods and Strategy. S. Boyd. 5. Majumdar. D. Concepts.Measurement and Method. 9. 10. Green.
R. Industrial Marketing. 7. Industrial sales from special problems in Industrial marketing. purchasing and industrial marketing. marketing function is becoming increasingly important and specialized in India. Alexander. Rural Marketing Strategies. Prolile of Rural markets. Rural Marketing Environment. Problems and Strategies. Industrial Marketing research.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 21 M.B. Industrial Marketing. Marketing of Consumer goods in Rural areas. Wheeler Publications. Problems in marketing of agricultural inputs in rural India – Chemical fertilizers. cultural. Physical distribution.B. 6. Gopalaswami : : : : : : : Industrial Marketing. Marketing Channels. 3.A.P. 5. Production Planning. environmental factors. Agricultural Marketing. Problems and prospects. Comparison with consumer marketing. . Marketing of agricultural product cooperative marketing. Industrial and Rural. References : 1. The objective of this course is to apprise the participants with two such specialized areas viz. UNIT-II Rural community in India. 4. Cross A Hill Raymond Corey Dodge Risley A. 605 : INDUSTRIAL AND RURAL MARKETING Objective : With the advent of economic growth. Tractors. engines. Pricing. 2. organizing and control. UNIT-I Role of Industrial Marketing. Modern Industrial Marketing. certified seeds and agricultural equipments. pumping sets etc. sociological and demographic characteristics. Memoria T. Desai C. Rural Sociology. Advertising and other promotion aspects.
Ramaswamy and Namakumari Philip Kotler : : . Xavier : Strategic Marketing. Marketing Management.B. Computer analysis. UNIT-II COMPETITIVE MARKET ANALYSIS Industry analysis. Prentice Hall.J. competiting through innovation and new product development. 606 : MARKETING STRATEGIES AND MANAGEMENT Objective : The objective of this course is to highlight the importance of Strategic Marketing in a Competitive World. Competing through superior service and customer relations. References : 1.A. Customer analysis. John A Saunders Nigel F Pierey. UNIT-V MARKETING STRATEGIES FOR NEXT MILLENNIUM Text : Marketing strategy and competitive positioning Graham J. Response Books. UNIT-III IDENTIFYING CURRENT AND FUTURE COMPETITIVE POSITIONS Sequentation and positioning principles. 2. Hooley. Strategic alliances and network. UNIT-IV COMPETITIVE POSITIONING STRATEGIES Selecting market targets. Affensive and defensive competitive strategies. 3. Prentice Hill. UNIT-I MARKETING STRATEGY Marketing of strategic management. Sage Publication. Guide for Developing Sustainable Competitive Advantages. Strategic Planning Formulation of Corporate Strategy. Building and maintaining defensible position. portfolio analysis. M. implementation through internal marketing. Segmentation and positioning research forecasting. New Delhi.22 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. The Competitive Marketing Strategies are also highlighted. Assessment of corporate capabilities. strategic market planning.
Shortest Path Algorithm. M. 2. 607 : ADVANCED OPERATIONS RESEARCH Objective : The objective of the course is to acquaint the students with the application of Operations Research to business and industry and help them to grasp the significance to analytical approach to decision making.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 23 M. Hamdy Tana Collier Gupta. Sequencing. UNIT-II Quadratic Programming. Goal Programming. UNIT-I Concepts of Optimization and Operations Research. Simplex Method. Dynamic Programming.A. References : 1. Macmillan. Branch and Bound Truncated Enumeration Method. Operations Research for Management. Network Flow Algorithm. Integer Programming.B. UNIT-IV Games Theory Dominance Graphical Methods 2 × 2 games. Group Replacement. : : Operations Research. Linear Programming Method. .P. Simulation Monte Carlo Simulation to Business Salvation. Non-Linear Programming. Multiple Server. UNIT-III Replacement Problem. UNIT-V Queuing Theory Single Server. Sensitivity Analysis (use of software packages). Linear Programming.
Check Sheet. Skills in management approaches. theoretical and practical understanding of the increasingly important area of Total Quality Management (TQM) excellence. Seven W and is/is-not questions. Tree Diagram. reliability. UNIT-II Customer Focus : Defining external and internal customers. Gurus and their principles. Benchmarking. methods to assist the progress of TQM. manufacturability. TQM strategies for the achievement of excellence in organizations in the private and public sectors. Flow Chart. Line Graph. Benchmarking : Definition. TQM and Management : New Management challenges. . concept and design assurance. JIT : Definitions. Benefits.24 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Aims. Force Field Analysis. pitfalls. barriers to team work. importance and benefits. Designing for Quality : Opportunities for improvement in product design. Fishbone Diagram. types. trends and contribution of TQM. designing for basic functional requirements. FMEA. WhyWhy diagrams. Reasons for use of TQM. safety. early warning. characteristics of successful and unsuccessful teams. 608 : TOTAL QUALITY MANAGEMENT (TQM) Objective : The course is designed for graduates from any discipline who wish to acquire a professional. Total Quality Control. the importance of continuous improvement. proven examples and benefits. Scatter Diagram.A. steps in customer analysis. Histogram. and principles of continuous improvement. how to manage processes. Quality Assurance : Practices and Techniques. processes. Control Chart. Objectives. QFD. Introduction to Tools and Techniques : Brainstorming. Run Chart. The program aims to develop : (a) (b) (c) A sound understanding of how the application of TQM assists the pursuit of business excellence. methods of measuring customer satisfaction. JIT implementation in manufacturing. Workforce Teams : Team work for quality.B. TQM process and phases of a typical implementation of TQM. JIT cause and effects. types of teams and tasks involved. Continuous Improvement Process : What is continuous improvement. availability. role of TQM’s control and improvement process. UNIT-I Introduction to TQM : History. basic steps. cost and product performance. methods of getting customer inputs. Affinity Diagram. benefits. in human dimensions of quality and in the tools and techniques applicable to TQM and business excellence. Pareto Diagram.
Kataria & Sons. Keys to success and failure. 1995. New Delhi. Tata McGraw Hill. Change Management. TQM and ISO 14000. Supporting Technologies : Overview of Supplier Quality Assurance System. 2000. UNIT-V TQM Implementations & barriers to implementation. Education and training..C. Recognition and rewards. Neil Huxtable : : : : Quality Planning and Analysis. Six Sigma : History. Factors for excellence. Empowerment and selfdevelopment. Quality Control SQC/SPC : Statistical Process Control. Books Recommended : 1. benefits of costs of quality control. New Delhi. Tata McGraw Hill Publishing Company Ltd. New Delhi. ISO 9000 Series of Standards : Concept. J. Total Employee Involvement : Awareness of quality. Small Business Total Quality. Cost of Quality : Cost of poor quality. K. . 2005. 2. 3. Application.K. Reliability of Quality Characteristics. Self managing teams. Quality Director. 4. Technology and Culture. Gryna Hurbert K. S. Categories of quality cost. Technology and Product Quality : Quality of After Sales Services : Quality measurement in customer service. Chapman & Hall.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 25 UNIT-III TQM for Marketing Function : Quality in marketing and sales. Quality Leadership : Developing a quality culture. 2004. benefits. Rampersad Arora. Motivation Quality Linked Productivity. Managing Total Quality. UNIT-IV Organization for Quality : Quality Circles.M. Juran. Analysis of quality costs. relevance. elements of ISO 9001 : 2000. BPR and IT : Business Process Management. Structure. & Frank M.
Information Technology. 1989 (Pitman). Technology Information. H. 4. Methodology. Industry Association. and Radford. Forecasting Methods. Diffusion. Technology Assessments. Modalities and New Case Studies (Golden Publishers. Dimensions. Concepts.A. Prentice Hall.S. Content. Strategy and Taking Technology to Market. Training and Development of Human Resources. Technology Management in India. References : 1. National. Gaps. Twiss. and Miyake. Classification. 2.J. Pitfalls in Technology Forecast. UNIT-V Development Finance Institution.26 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Revolution. 3. Role of Technology Management. Life Cycle Transformation of Technology. UNIT-II Technology Forecast. Philip Gummett and Crown Helm : : : : : Readings and Cases in the Management of New Technologies (Englewood Cliffs. Routers of Transfer Pricing and Agreements and code of conduct of transfer. R & D Organization and its Role. International Agencies. Micro effects. 5. Constraints. 1989). Industrial Policy Technology Support. Bowonder. .V. Delhi. Technology Strategies and Development. K. Methodologies and Case Studies. Noori. Technology Missions and Plan. UNIT-III Technology Absorption Concepts. Nature of Change. R. Insentive. S & T Policy. Directing Technology (London.&T. Importance. Technology Strategies.). Dimensions and Benefits. Package. Technological Transfer. Organisation and Management. Technological Forecasting. Activities. 1990). Sources. Policy and Planning. Technology Transfer Models. T.B. Definition. UNIT-IV Post Independence Policies and Thrusts. Concepts of Technology. Managing Technology for Competitive Advantage Goodridge. N. B. Linkage. Menon. Resource Management.W. R and D Expenditure. Modernization. 1991). Infrastructure Achievements of Science and Technology (S. Brain and Mark Johnson Ron. Efforts and Benefits. 609 : TECHNOLOGY MANAGEMENT Objective : The paper aims to making students appreciate the importance of total quality and imparting sufficient knowledge of the techniques of quality management. UNIT-I Introduction and definition of Technology. Venture Capital Financial Evolution of R & D Projects.
B. RFID. Ethical and social issues in digital firm. ERP). Cyber Laws and other IT Acts. . Information technology. UNIT-IV Computers and communication like VOIP. Transactional and Analytical information. extranet. Concept of global village.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 27 M. E-Tailing. Bio-Informatics. Wireless fidelity (WiFi). The course aims at harnessing Information Technology in various functional areas. UNIT-I Identifying competitive advantage. Online information services. handheld devices. Executive information system. Business process reengineering. Artificial Intelligence. management and role of CIO. internet telephony. Backup and recovery strategy. Media. so as to equip in developing prototype systems. Organization structure that supports strategic initiative. Building adaptable systems. Digital networks and digital firm. Security Audit. Feasibility Study. Project Management. Project Selection. Benchmarking. Measuring success of strategic initiative. Outsourcing and Information Partnership. Cybernetics and Concepts defining systems processes. Strategic initiative for implementing competitive advantage (SCM. Communication channels. IT Matrices. Nano-Technology. Value added networks.A. Relational database functions. Intellectual Property Rights. CRM. Client/server computing. UNIT-III Overview of system analysis and design. System Development Life Cycle. Key issues of information systems. UNIT-V Inter organization information systems. 610 : INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGE Objective : The course is designed to develop skills in identifying and analysing information needs for managerial decision making. Data warehouse fundamentals. Business systems concept. Information system security and control. UNIT-II Valuing organization information. Electronic data interchange.
N. Modern Production/Operations Management. Production System. Models and Benefits.B. Publications.) E. Work in Process Inventory. Aggregate Planning. Book Company. Learning curve make/buy decision capital equipment purchasing and replacement. Computer Integration Manufacturing.28 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M.E. K. Galgotia. Cellular Layouts. McGraw Hill. Vollman.C. R. 5.P. 7. UNIT-II Capacity Planning for manufacturing. 3. Technology Management J. Operations Management. and Sarin. and Ebert. 4. Purchasing Management. Chary. Facility location decisions and models of location decisions. Schroder. Value Analysis/Engineering. Flexible Manufacturing System. John Wiley and Sons. Coverage Analysis E.E. Job design and Time. Production and Operations Management.J. Dean S. Deritsiotis. Ammer Westing.A.R. Fine. 611 : ADVANCED PRODUCTION MANAGEMENT Objective : The objective of the course is to acquaint the students with the application of operation and material management to business and industry and help them to grasp the significance to analytical approach to decision making. Materials Management. UNIT-V Source selection. UNIT-I Overview. R. W.L. New Delhi.T. S. New York. Private Limited.G. Maintenance Management and Total Productivity Management. : : : . Operations Management. UNIT-III Production Planning. Zeriz 6.I. Scheduling Techniques. : : : : : Production and Operation Management. R. Manufacturing Planning and Control Systems.N. Tata McGraw Hill.K. Berry. McGraw Hill.S. 8. Coordinated Replenishment Policy. Buffa.. Motion Study. Price determination. Adam (Jr. E. Book Company. References : 1. T. Prentice Hall of India Private Limited. Design for product and process layouts. 2. and Whybard D. UNIT-IV Static and Dynamic Inventory models.
Speculation arbitrage and market efficiency. corporate restructuring.I. 612 : FINANCIAL ENGINEERING Objective : This course aims at enabling the students to understand and analyse financial problems and developing their skills for the solutions of these problems with the help of innovative financial processes. forwards. Watsham Allan C. Marhsall and Vipul K. factors contributing to the growth of financial engineering. futures. Absolute valuations versus relative valuation. Equity and Equity related instruments. takeovers. Knowledge base and skills required for financial engineering. hedging and related risk management techniques.H. .B.A. UNIT-I Introduction of financial engineering. tax driven deals. swaps and options. 3. 4. leveraged buyouts. synthetic instruments. Thomson Business Press. asset liability management.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 29 M. References : 1. the required rate of return. Futures and Options in Risk-Management. P. Shapiro : : : : Financial Engineering. G. Measuring Return and Risk. instruments and strategies. UNIT-V Future directions in financial engineering. Portfolio Consideration and investment horizons. 2. Multinational Financial Management. UNIT-III Physical tools of the financial manager. Debt market innovations. UNIT-II Determinations of value of financial instruments and products. Effect of globalisation and technology on financial engineering. International Financial Management. UNIT-IV Financial Engineering processes and strategies. Legal aspects of innovative financial products. product development. Time value of money. Bansal P. Johon F. Apte Terry J.
Boundaries of Management Control.Basic concepts. Measuring and Controlling Assets Employed . Revenue Centers. . EVA Vs ROI.Structure of the Analysis.S. Analysing on going Programme. Performance Measurement . Measuring Assets Employed.C. Performance Shares. Understanding Strategies . Pricing Corporate Services. Concept of Strategy. Other Budgets. Business Unit Strategies.Nature. The Techniques.Objectives.Information used in Control System. Behavioural Aspects.C. Analysing Proposed. Administrative and Support Centers.Characteristics of Incentive Compensation Plans. .30 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Corporate level Strategies. Budget Preparation . Management Compensation . Functions of the Controller.Goal Congruence.) Objective : To develop the abilities of the students to design and evaluate M. Performance Criteria and Agency Theory. Phantom Shares. Informal and Formal Control System. UNIT-IV Analyzing Financial Performance . Alternative Approaches. UNIT-II Management Control Structure . Performance Measurement. Research and Development Centers.Nature. Methods. Budget Preparation Process. Behaviour in Organisation . Marketing Centers. Expense Centers. Profit Centers.Variance Analysis.Goals.B. UNIT-III Strategic Planning . Administration of Transfer Prices.A. UNIT-I Nature and Scope of M. Transfer Pricing .S. The Strategic Planning Process.C.S. Stock Options. 613 : MANAGEMENT CONTROL SYSTEM (M.Responsibility Centers. Interactive Control. Quantitative Techniques. New Programs. Types of Organizations.
Evaluating and Using Cost Data. Decision Support Systems. Positioning of Management Accounting. Cost Accounting – A Managerial Emphasis. Top Management Style. of Projects. Service Organisations and Financial Service Organisations and M.C.C. Anthony Horgrew and Datar Edwin H. 3. Implications on Management Accounting. Usry and Hammer Morse and Roth Robert N. Caplan : : : : : Cost Accounting : Planning and Control. 5. Business Unit Strategy.Just-in-Time (JIT).S.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 31 UNIT-V Variations in Management Control . Controls for differentiated Strategies . References : 1.C.S. Modern Control Methods . Computer Integrated Manufacturing. Management Accounting and Behaviour Science. Multinational Organisation and M. Management Control System. Emerging Management System. 4. M.Revolution in Management Control.Corporate Strategy. 2. Cost Accounting : Processing. Total Quality Management. .
share buyback and firm value. Cyclical Firms. Keeping these things in mind. Finance managers have come to understand that they can contribute to the enhancement of firm’s value and reduction of risk. UNIT-I The Theory of Corporate Finance : An historical overview. Short Term Financing : Linear Programming Approach (Pogue and Bussard Approach) to Short Term Financing. UNIT-IV Valuation : Valuing Value. Mandatory Convertibles.A. Capitalised Earning Method of Valuation. and asset stripping. Brands. Firms in Distress and Private Firms. . Warrants and their valuation. Strategy and financing policy. Value Metrices. Determinants of Corporate Leverage and Dividend Policies. Our understanding of financial markets has increased and a successful finance manager must know how to listen to the markets and take advantage of opportunities in the financial markets. conflicts of interest. Event Studies and Tests for Private Information. Stock Buyback Decisions : Management motivations for share buyback. Firms in financial difficulty : Information problems. IPO’s and their underpricing. APV as a tool for Valuing Operations. UNIT-II The search for optimal capital structure. UNIT-III Role of cost of capital in linking asset and liability sides of business. corporate strategy and financial markets. Corporate Governance. Value Based Management.B. the effects of a firm’s investment and financing decisions on the welfare of its security holders. Efficient Markets : Forms. Agency Costs and theory of the firm. A mean-variance synthesis of corporate finance. Deal structuring and pricing. Free Cash Flows to Equity. Differences between discount rate for all equity financed project and Adjusted Discount Rate. Free Cash Flows to the Firm. this course seeks to integrate corporate financial decisions. Valuation of Intangible Assets. Relatives Approach to Valuation. Putting Strategy into Shareholder Value Analysis. Differences in financing of venture firm.32 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Financial Goals and Strategic Consequences. Tests for return predictability. Exit and the failure of internal control systems. Consistent valuation and cost of capital expressions with corporate and personnel taxes. Debt Covenants and their Implications. Designing Convertibles. 614 : STRATEGIC FINANCIAL MANAGEMENT Objective : The level of sophistication required from finance managers has increased significantly since the 1980s. mature companies and firms in high growth stage.
2nd Edition. New Delhi. Harold Mulherin (2004) Copeland. Takeovers. Koller and Murrin (2000) Damodaran. Identification and Valuation of Real Options. New Delhi. Mark Mitchell. New Delhi. 2. : 3. 7th Edition. Myers (2003) Weston. Demergers and Reverse Mergers. Leveraged Buyouts. Fred. Measuring and Managing the Value of Companies.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 33 UNIT-V Option Valuation : Risk Neutral. Texts : 1. Restructuring and Divestitures. Pearson Education. Slump Sale. Projects as Real Options. Richard A. Aswath (2000) : Financial Markets and Corporate Strategy. : 4. 2nd Edition. : . John Wiley & Sons. Hostile Takeovers. Strategy as a portfolio of real options. John Wiley & Sons. Legal Accounting and Other Issues in M & A. and Stewart C. Grinblatt. J. Principles of Corporate Finance. Accounting for Mergers and Acquisitions. Restructuring. Mark and Sheridan Titman (2003) Brealey. Replication and Bionomial and Black-Scholes approaches to option Valuation. 3rd Edition. Tata McGraw Hill. Mergers and Acquisitions. and Corporate Governance. : 5. and J. Defence against Takeovers. Value Creation through mergers and Acquisitions. Tata McGraw Hill. Valuation.
et. 1999. Using ABC to influence behaviour. critical success factors and SWOT analysis. UNIT-I Cost Management : An overview.A. UNIT-II Cost Driver Analysis : Contemporary manufacturing environment. Harvard Business School Press. Balanced scorecard. PHI. UNIT-V Cost Management through TQM system. The course will also sharpen the understanding regarding the constituents of cost management systems.34 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. 1988. Life cycle costing : Importance of design. 3. Strategic analysis and strategic cost management. 615 : STRATEGIC COST MANAGEMENT Objective : The present course has been framed to facilitate the students to develop an insight into the application of cost analysis with strategic perspective. Introduction to activity-based costing (ABC).B. Limitation of traditional cost systems. 1993. 1995. strategic positioning analysis : A framework for strategic competitive analysis. Readings and Issues in Cost Management. Cost of quality and its reporting. : : : : Strategic Cost Management. concurrent engineering. Differentiating cost management systems. 4. Reeve Ed. Conventional cost analysis vis-a-vis strategic cost analysis. Steps in designing an ABC system. Cost Management for Today’s Advanced Manufacturing : The CAM-I Conceptual Design. . UNIT-III Value Chain Analysis : Concept. al Berliner/Brimson Eds. References : 1. UNIT-IV Performance Evaluation : Traditional Framework. 2. South-Western College Publishing. Implementation and behavioural issues in ABC. Shank/Govindarajan Homgren. Variance analysis with a strategic focus. Free Press. Cost Accounting : A Managerial Emphasis. strategic application of value chain analysis. Two-stage allocation procedures. Target costing and Kaizen costing. Activity– Based Management.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS 35 M. 5. Part I : Structuring Projects : Project Finance vis-à-vis Corporate Finance. appraised. assess and allocate project risk. awards. 4. . financed and managed. and Financing projects.B. 616 : PROJECT APPRAISAL AND FINANCE Objectives : (a) (b) (c) (d) Knowledge of how large projects are structured. Part II : Valuing Projects : Large Scale Projects : Basic economics. Marketing feasibility study. Designing new hybrid financing structure incorporating elements of both project and corporate finance in an attempt to solve disadvantages associated with each structure. project finance instead of on-balance sheet. contract design and negotiation. BOOT. Part III : Managing Risky Projects : Build. both as investor and as a customer. 3. Valuing Projects – What makes valuing highly leveraged firms difficult? Managing Risky Projects – How to identify. Quasi Market Valuation (QMV) approach. analyzed. describe a process of risk management. Project Evaluation in Emerging Markets : Developing Project Cash Flows & Multiple Discount Rates – Estimation of Cost of Capital and Complexities of valuation in emerging markets. Identification of Investment Opportunities as Real Options & its Valuation using Black–Scholes methodology. BOLT and BOO framework. Limitations of Standard NPV analysis. corporate finance. Equity Cash Flows Valuation. The course contains following Five Modules : 1. Review options for credit enhancements to improve access to international bond markets. Export Credit Agency programme and political risk insurance. BOT. Understanding how risk management affects project value. role of government. and present a framework of strategies for managing various kinds of project risks. Understanding best practices and public-private partnership in concession rights. such as bank guarantee instruments. Structuring projects – why do firms use off-balance sheet. Social cost benefit analysis of projects. Financial Modeling. Contract design and negotiation. Operate and Transfer (BOT) Arrangements : Deal structuring and major risks identification. assessment and mitigation in such a way that senior lenders are adequately protected without further equity support. complexity in estimating demand.A. 2. Project entity as special purpose vehicle with contractual bundling.
Inc. Pangotra. : Infrastructure Development & Financing : Towards a PublicPrivate Partnership. Oxford & IBH Publishing Co.36 MASTER OF BUSINESS ADMINISTRATION SYLLABUS Project Evaluation in Emerging Markets : Political risk management through project selection. Inc. directly or indirectly. Prem & Morris. Participants and Economics of Syndicated Lending : Key issues in designing the Syndication strategy. and the difference between making a loan and arranging/underwriting/distributing a loan (syndication). Analyzing the impact of a new project on private financers and identifying other stakeholders who might be affected. Sidharth. (2004) Finnerty. by the project and examining the project’s impact on each group. (1996) : : Modern Project Finance : A Case Book. G. (2000) Raghuram. Project Financing. Macmillan. : 5. Export Credit Agency programme and political risk insurance. Exploring the cross-border investments issues and market-entry decision and to apply project evaluation techniques to cross-border investment. Project Financing : Asset Based Financial Engineering. 3.A. Books : 1. John Wiley & Sons. . and Fabozzi. Oxford & IBH Publications. 2. Peter K. the lending process from a bank’s perspective. Little. UNIDO Guidelines and Little & Mirrlees approach to social cost-benefit analysis. Part V : Social Cost-Benefit Analysis of Projects : Identify the differences between private and social returns. J. IMD and Mirrlees. Frank J. evaluate the benefits accrued to the Host Government by investing in the project. Sebastian (Eds. Euromoney Books. Credit Enhancements Instruments to improve access to international bond markets. (1974) Nevitt. Sinha. Project Appraisal and Planning for Developing Countries. such as bank guarantee instruments. John D. Economic framework for assessing a project’s social return [known as the economic rate of return (ERR).) (1999) UNIDO (1972) : 4. Jain. domestic resource cost (DRC) and effective rate of protection (ERP)]. 6. Part IV : Financing Projects : Process. Rekha. Seventh Edition. Esty. structuring & insurance & contrast this approach with the older financial style of political risk management. John Wiley & Sons. Benjamin C. : Guidelines for Project Evaluation.
R. Benjamin C. April 28. "Structuring Loan Syndicates : A Case Study of the Hong Kong Disneyland Project Loan". The Columbia Journal of World Business. Winter. Journal of Applied Corporate Finance. R. & Chaddick. pp. Fall. "The Option Value of an Early-Stage Biotechnology Investment". 8-24. "Petrozuata : A Case Study of effective use of Project Finance". (1999) : 3. Thillai. Rajan A. pp. "Models of Political Risk for Foreign Investment & Trade : An Assessment of Three Approaches". 15 (2). Esty. 39-45. Benjamin C. 9-25. Parikh.D. (1996) : 7. (2001) : 8. Journal of Applied Corporate Finance. Benjamin C. (1995) : 11. pp. pp. Staci Curtis.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 37 Readings : 1. R. 1463-1472. Fall. Lessard. Journal of Project Finance.. Journal of Structured & Project Finance. & Espinosa. 9(3). 80-89. pp. (2001) : 4. J. B. Esty. and K. pp. Donald R. pp. 30-38. Economic & Political Weekly. 8 (3). : 10. "Observations on Project Structures for Privately Funded Infrastructure Projects". "Globalization of Capital Markets and the Cost of Capital : The Case of Nestle". pp. 14 (3). Journal of Applied Corporate Finance. Kirit S. "A Practical Approach to Calculating Cost of Equity for Investment in Emerging Markets". 52-63. L. (1999) : "Improved Techniques of Valuing Large Scale Projects". Journal of Applied Corporate Finance. Tibbs (2003) Stulz. S. Fall. 26-42. S. pp. Jafari. Journal of Applied Corporate Finance. Shockley Jr. pp. Stulz. 70-90. Godfrey. Esty. (1996) : 9. Journal of Applied Corporate Finance. "Incorporating Country Risk in the Valuation of Offshore Projects". Journal of Applied Corporate Finance.M. Spring. Howell. Spring. 9. (1994) : 6. Fall. (1996) : 5. 80-95. 2. (2004) : . "Thinking through the Enron Issue". Fall. "Rethinking Risk Management".L.. pp. 44-55.
D. 2. Foundations of O. Survey Feedback. UNIT-I O. effort – broadly termed as organization development. Organization Development.D. Assumptions and Beliefs of O. Future Prospects. O.. Intergroup and Third Party Peace Making Interventions. efforts. O.B. Meaning. UNIT-II Team Interventions.. and Business Process Reengineering. UNIT-V Issues in consultant client relationships. Concept. References : 1. strategies at work. UNIT-III Comprehensive Interventions – Managerial Grid. Planned Change. Values.Q.A.. 4.D. O. Definition and Need. Parallel.M. 3..D. To resolve this dilemma in our rapidly changing environment and to ensure that competing or conflicting groups move towards a collaborative way of work. This is sought to be achieved through a planned management change. Quality of Work life. UNIT-IV Structural Interventions – Work Redesign. Organizations today are faced with the dilemma of how to integrate the Organizational objectives with the goals of the individual working for it. Warren Edgar and Huse French and Bell : : : : Organization Development. Quality Circles. Power Politics and O. Conditions and Techniques for successful O.D. and Change.D.D.B.D. Confrontation Meeting. Process of O. several changes in the organization structure. Nature. Richard Bennis. M.O. processes and behaviour are necessary. . A Brief Introduction to T.D. 617 : ORGANIZATION DEVELOPMENT Objective : The course develops an analytical and Operational to planned system wise organizational change. Learning Structures.38 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Backhard.
California Mgt. : : Managing Change. C. 5. 10.D. 12. : : : : : : O. Meenakshi Mergulies and Raia Warner Burke Cummings. Process Consultation : Journals : 1.D.E. Bell and Zawacki Malhotra.G. Review Journal of Applied Behavioural Science Harvard Business Review Personnel Human Capital H.R. Reengineering the Corporation : A Manifesto for Business Revolution. 4. 3. O. J. Mcgill. O. and Champy.D. 11.. Sadler. 6. O. 8. Theory. 6.D. Focus .G. Practice and Research.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 39 5. French. 9. O.D. T. for Operating Managers. O. and Change.D. Philip Hammer. 7. 13. 2. and Worley. M. and Change. Edger Sachein. M.
40 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. UNIT-III Recruitment and Selection : Recruitment and the Legislation. UNIT-I Manpower Planning : Setting up objectives – Organisation. 618 : MANPOWER PLANNING AND PERFORMANCE APPRAISAL Objective : With the companies getting cost conscious. Fair employment Practices Recruitment.B. References : 1. (Harvard Manager’s Book Shelf). Edwin B-McGraw Hill International Editions Peter Drucker edited by Nan Stone. 2. Hence this course aims to provide students the requisite knowledge for both. Evaluation of Performance Appraisal System. Psychological Testing in Recruitment. UNIT-IV Performance Appraisal : Need for Performance Appraisal. New Performance Appraisal Systems. Job Analysis : Job specification. The performance appraisal system needs to act as a motivator for the employees to help increase their productivity. the need for Manpower planning is much more than it was felt earlier. Roberts and Norton David P. The Hiring Procedure. leaner and flatter. UNIT-V Traditional Performance Appraisal Systems. Human resource forecasting action programmes. Personnel Management Peter Drucker on the Profession on Management The Balanced Scorecard−Managing Future Performance : Flippo. UNIT-II Role Analysis. : . Parameters for Appraisal : Errors in Performance Appraisal. Job Description. Planning. Kaplan. Recruitment Evaluation. Manpower audit.A.
. : : Martin Fisher Holloway.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 41 3. H. Journals : 1. 3. Sage Pub. Jacky and Others. 5. 4. Focus Harvard Business Review Human Capital California Management Review .R. 1995. 2. Handbook of Personnel Managment Practices Performance Appraisal Performance Measurement and Evaluation : Michael Armstrong 4.
4. C. Worker Participation in Management : Myth and Reality. approaches to collective bargaining. Frontiers of Collective Bargaining. . Paul Blumberg Eric Rhenman Thakur. quality circles. the concept. Pylee E. Industrial Democracy. Chamberlain etc. V. M. the issue in bargaining. Collective bargaining exercises. Workers' participation in management in India problems and prospects. K. Harold. C. and Senti. 3. Neil Chamberlain and Kuhn John.A. 2. The break down of Collective Bargaining. T. K. Co-ownership. The course is with particular reference to India. the process of negotiation. 10. Kibbuzim and Kolkhoz.B. Collective Bargaining in India. Davey B. significance and pre-requisites.M. The bargaining unit: factors.42 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. 1977. Industrial Democracy : Some Issues and Experiences. groups intergroup relation and bargaining behaviour. U. Derrick and J. Co-operation and Control. Industrial Democracy and Industrial Management. F. 7. UNIT-II Workers' Participation in decision making : The philosophical basis. Tandon Allan Flanders. The process of bid and counter bid.A. procedure and tactics : The nature of collective agreements. Collective Bargaining. 5. P. Ed.O. Books Recommended : 1. participation and productivity. 8. Preparation for negotiation. self-management and labour directors. Dunlop and Neil N. 11. Collective Bargaining and the Indian Scene. scope. U. joint consultation. Phipps : : : : : : : : : : : Contemporary Collective Bargaining. forces and trends. the analysis of stages in real life negotiation.S. Experimental approaches to the study of negotiation. Report of the Committee of Enquiry on Industrial. UNIT-I Definition of collective bargaining and related terms. W. K..S. 619 : NEGOTIATING SKILLS AND PARTICIPATIVE DECISION MAKING Objective : The objective of the course will be to acquaint the participants with the significance of enhancing negotiating skills in collective bargaining and appraise them of participative decision making so that they could adjust the conflicting interests and promotion of common interest of workers and management. Japan and South Asian Countries. Democracy. Forms of workers' participation : Workers' suggestion scheme. 6. Collective Bargaining. Levels of participation. P. 9.. co-determination.
A. Industrial Organisation and Government Departments etc. UNIT-III Preparing Training Plans and Designing Training Programmes for Selected Categories of employees in Banks. Evolving Development Policy Issues in Development: Location.An Overview. nature and preconditions. remuneration and succession. (a) (b) (c) (d) Operative Personnel Office assistance Sales Personnel Supervisory Personnel Training Effectiveness Training of the Group : How to resolve Conflict through Training .Implications for training. Management with special reference to Training and Development . Defining objectives and identifying training needs. Training Methods : On the job and off' the job. duration and techniques. Defining objectives and identifying development needs. Appraisal. Duration and Techniques.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 43 M. Laboratory Training : Assumption.B. Goals and Techniques. Training the Trainers. 620 : TRAINING AND DEVELOPMENT UNIT-I New Dimensions Training in Human Resource. Principles of Learning . . UNIT-II Issues in Training : Location. Evolving Training Policy. UNIT-IV Development : Significance.
E. Merrills and Marting : Developing Executive Skills. John Humble : Management Development.44 MASTER OF BUSINESS ADMINISTRATION SYLLABUS UNIT-V Methods of Development. . Banks and Government departments. A. Effectiveness of Development Programmes. Suggested Readings : Journal .S. Moddie : Exploration in Management Development. Focus. M.T. I. Latif: Training for Management. Taylor and Lippitt : Management Development and Training Handbook. Role Playing as a Technique.A. I.D. Varney Gleen H : An Organisation Development Approach to Management. Craig : Training and Development Handbook.Indian Journal of Training and Development − − − − − − − − − − − − − − − − T.: An Introductory Course in Teaching and Training Methods for Management Development.L. British Journal of Training and Development. Lynton and Pareek : Training for Development.D. H. Journal of Applied Behaviour Science. Rudrabasavraj : Executive Development in India.A. Maier : Principles of Human Relations. : Indian Journal of Training Development.N. Norman R. Preparing Development Plans and Designing Development Programmes for managerial in Industrial enterprises. (a) (b) (c) Bank Probationary Officers Middle Managers Top Management. Human Capital. R.
1948 Payment of Bonus Act. Industrial Relations and Labour Laws. Industrial and Labour Laws of India.A. 6. 1948 Mines Act. UNIT-I Legal regulation of employment conditions in India : Law of master and servant. 1986. 1965 UNIT-IV Factories Act. Industrial Disputes Act. Malhotra S.principles of industrial adjudication. P. Labour Demands and Their Adjudication. Sanaray K. Industrial Employment (Standing Orders) Act. UNIT-II Trade Union Act. Labour and Industrial Law.B. L. K. 1936 Minimum Wages Act. .MASTER OF BUSINESS ADMINISTRATION SYLLABUS 45 M. C. 1952 Bonded Labour System (Abolition) Act. Chakravarti G. Emphasis would be given to the provisions and case law of various acts. N. Malik H. 1946. The concept of social justice. O. 7. 1976 Child Labour (Prohibition and Regulation) Act. Misra P. Labour Management and Industrial Relations. 2. Guiding . 1947. 1970. Kothari : : : : : : : The Law of Industrial Disputes. Contract Labour (Regulation and Abolition) Act. M. 621 : LABOUR LEGISLATION Objective : The objective of the course is to enhance the participants understanding of Indian Legal environment relating to industrial relations. UNIT-III Payment of Wages Act. 1926. 4. 3. Srivastva S. Emoluments and welfare. 5. P. Books Recommended : 1. Industrial Law.
I. Market assessment for S. .How question of opportunities identification. Scope and types of small business. significance and problems of small business with special reference to India. Marketing Management issues in S. Choice of Technology and selection of site . 622 : SMALL BUSINESS MANAGEMENT Objective : The course aims at acquitting the students with the nature. Small entrepreneur in International business. Financial Management Issue in S. Industrial sickness in S.S. Organizational structure and ownership pattern of small scale business.B.How question of Market entry financing the new and small enterprise. consequences and remedial measures.S.S. . Role of small business in modem Indian economy. Scanning of opportunities. Preparation of the Business Plan.A.S. Relationship between small and large business.E. Organizational Relation in S. Nature and characteristics. UNIT-II − − − − − − − − − − − Establishing small scale enterprises. Operating the small scale enterprises. Performance appraisal and growth strategies.46 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Problems of small business.S.E. / . Choice of enterprise.Causes. UNIT-I − − − − − − − − − − − Small Business : Concept and definition.S.E.E. Rationale and objectives of small business.E. Operation Management Issue in S. Growth of small business in India.
3. Small Business Management Fundamentals. Managing family enterprises. Burges Vijay. Marketing Management for Publication Company. K. Management . Family Management Practices. Strenloff and J. McGraw Hill.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 47 − − − Management Performance Assessment and Control. Anderson D. Petroj D. 1980. 2. Small Industry in Developing Countries. Small Units. Viability of Family Business. Strategies for stabilisation and growth. References : 1. Jain : : : : Small Business Management. 1980. 4.
48 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Entrepreneurial competencies and traits. Intrapreneurial grid. migration and the enterprise entrepreneurship. Entrepreneurship : A function of innovation. social.B. political. cultural. Characteristics of being entrepreneur. Creativity and Entrepreneurship. ' . Classification of entrepreneurs. Entrepreneurship : Family structure. Social determinants of entrepreneurial growth. 623 : ENTREPRENEURIAL DEVELOPMENT Objective : The course aims at acquainting the students with the nature. UNIT-I − − − − − − − − Entrepreneurship : Need. Barriers to entrepreneurship. Entrepreneurship : Theory of social change. Factors affecting entrepreneurial development . Community and entrepreneurship. UNIT-II − − − − − − − − − − − − Intrapreneuring and Entrepreneurship.A. significance and various programmes in entrepreneurial development with special reference to Indian economy. Functions of an entrepreneur. Entrepreneurship : The achievement motive in economic growth. scope and philosophy. ancestral and demographic. Major approaches to corporate entrepreneurship. Phases in Intrapreneurship.Religious. Entrepreneurship competencies–Meaning and evaluation. Becoming an Intrapreneur.
Jaipur. K. Society and Entrepreneurship. 2.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 49 References : 1. Richard Lynn. . 1985. 4. 1973. The Entrepreneur Case Studies. Harper and Row. Sharma. Developing New Entrepreneurs−Entrepreneurship Development Institute. 3. London. 1987. Rawat Publication.Innovation and Entrepreneurship. Peter. Drucker . F. George Alien and Unwin Limited.. L.
The changing dimensions of such relationship and its impact on corporate performance is of utmost importance for management student. Liberal Ideology Economic and Political Stalemate. Deregulation and decontrol of Indian corporate sector in the changed environment. Bansal. Government and Business . . The Political Economy of Industrialisation . Sage Publication. 1991-2000 : The growing importance of private sector. Crisis of Mixed Economy. Haranand Publication. Government and Business . Effect of Government Regulation. UNIT-II − − − − − − − − − Constitutional framework of Government Control of Business Public Control of Business.Perspective and Rationale Government and Economic Planning Interface between Government and Public Sector Government regulation of Private enterprise State and Labour References : 1.A. L. The Historical Setting Government Control of Business : Need for Government Controls Types of Controls. Need for making controls effective. The phase of Systemic Growth -1966-74 : Slow down of Industrial Growth.50 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. 3.Dalip S. The Globalisation phase and more towards liberalization. Business regulation. Privatisation of the Indian economy. Development of two Axes of foreign influence. Government and Business .C. Change in the economy during 1980.N. Amaichand Tale McGraw Hill. K. Swamy.B. Authoritarian Phase and Economic Revival. 2. Limits to Industrial Growth and World Bank Pressure. 624 : GOVERNMENT BUSINESS INTERFACE Objective : The relationship between Business and Government have changed drastically over a period of time. Vikas Publication. UNIT-I − − − − − − − The Phase of Self Reliance .D. The Phase of Industrial Growth – 1974-90 : New Economic Policy. 4. The phase of Privatisation and Globalisation. Sengupta.1950-65 : Initial conditions of planning strategy of industrialization. Public Control of Business .
Demand.S.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 51 M. J. market power. . 4. Changing dimensions of the References : 1. K. diversification and acquisition. S. financial and managerial constraints of growth. Size and growth of the firm. Market Conduct: Financial. Industry. excess capacity. control and objectives. Product differentiation. 625 : INDUSTRIAL STRUCTURE ORGANISATION AND POLICY-I Objective : The basic objective of this course is to expose the students to various fundamentals of industrial economies. Kuchhal. . Firm. distributive effect. Market Structure. Market structure and profitability. Basic Concept. Bains. Organisation of firms : Ownership. Economics of advertising organization philosophies.A. UNIT-I − − − − − − − − Industrial Economies : Definition. Nature and Scope. the firm and its objectives.Industrial Market Structure and Economic Performance. technological progress. Market Performance : Allocative and productive efficiency. innovation and inventories.D. passive and active behaviour of the firm. Sherer. Industrial structure and economic development.Industrial Organisation. George.Industrial Organisation. Industrial efficiency and technical efficiency. Organisation form and alternatives motives of the firm. UNIT-II − − − − − − − − − − Market structure : Sellers and buyers concentration.C. Market structure. 3. 2. pricing and advertising. Optimum size of the firm. Conceptual framework for the study of industrial economics.M. .B.Industrial Economy of India. Pricing in practice. Life cycle hypotheses merger. entry condition and economics of scale.. F. .
Motivation of investment. from classical to Post-Keynesian theories.B. Dernberg and McDougall : Macro Economics. 4. 626 : CORPORATE PLANNING-I Objective : The Corporate Planners need to be exposed to various dimension of macro-economic fundamentals for formulating various policies. 3. price flexibility and macro economic equilibrium.A. The process of Income determination . Relevance of accelerator or principle in developing economies. Monetary and fiscal stabilization policies. components and measurement. The study of framework of any economy is essential for any managerial decisions. Macro economic policy. . Edward Shapiro : Macro Economics. References : 1. consequences and cures of demand pull and cost push inflation. meaning. Post Keynesian development. Supply and demand for money. money and labour markets. Determination of Income and Employment: Classical and Keynesian Views. Ackley : Macro Economics Theory. factors associated with shifts in investment function. General equilibrium of the product. The principle of acceleration. and its function. UNIT-II Money : Definition. Wage. This paper attempts to four in this direction. Determination of rate of interest. Interaction between the accelerator and multiplier.The multiplier theory. Bailey : National Income and Price Level. The consumption function. The investment function. Various approaches to secular and cyclical consumption function. 2. Absolute. UNIT-I National Income : Concept. relative permanent income and life cycle hypothesis.52 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Inflation : Causes.
Manager in the International Economy. planning of export marketing strategy–product. 7. Vernon G. International Marketing tasks.S. UNIT-II International Economic Environment –Regional Economic Cooperation World Trade Trends. Export Quality Control. promotion and distribution channels. Export Procedures and Documents.C. Miracle and Albaum John Fayerweather Martin T. Reasons for entering export markets. Kriplani B. Export Incentives. S. . UNIT-IV Indian export and import policy. Management of International Operations.A. Finance of Foreign Trade and Foreign Exchange. 6. 627 : RESEARCH PROJECT M. Jain : : : : : : : : International Marketing Management. 628 : INTERNATIONAL MARKETING Objectives : The objectives of the course is to acquaint the students with the entire range of concepts. UNIT-III The selection of export markets.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 53 SEMESTER-IV M. 5. The procedures and practices in the context of processing of an export order-producing for exports. Preparation of Export Marketing Plan.A. International Marketing. Accessing Export Potential. 3. Lall V. fundamentals and practicalities of International Marketing with particular emphasis on export marketing. Shipment and procedures thereof : Export documents : Processing of an export order. Tariffs and non-tariff restrictions.B. References : 1. Rathore S. Export Marketing. 4. 2. pricing. H. 8. Export finance. UNIT-I Meaning and Scope of International Marketing. Export promotions organisations.B. Sliiper R.
A. Computer Network Services Including Internet Courier and Speedpost Marketing Services UNIT-II Marketing of Media Services – – Newspaper Marketing Broadcasting Services Marketing . D. to understand the importance and role of services in the total marketing concept and to have an understanding about the conceptual issues in services marketing. Travel and Transport Services. – – – – – Tourism Marketing Hotel Marketing Airline Services Marketing Travel Services Marketing Freight Transportation Services Marketing Marketing of Financial Services – – – Bank Marketing Housing and Financial Intermediation Mutual Fund Marketing Marketing of Communication and Information Services – – – Telecom Services Marketing (Telephone. Cellular. Fax and Others). Role of Services in Economy. UNIT-I Marketing of Tourism.B. 629 : MARKETING OF SERVICES Objectives : To develop the skills of marketing of services.54 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Paging.
) Marketing Advertising Services Marketing Marketing Research Marketing Services Marketing of Education and Training Services – – Education Marketing Services Training Services Marketing References : 1. Jha Ravi Shanker : : Services Marketing.T. Services Marketing. 2.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 55 Marketing Professional Services – – – – – Hospital Services Consultancy Services Information Technology (I. S. M. .
Integration between marketing elements and distribution. material handling. activity. The various components of this system would be considered with the help of analytical and quantitative techniques. package testing.Elements of a transport system. organisation and control. Documentation and carrier liability. Utility of company warehouse versus public warehouse. Planning and distribution warehouse.A.Importance to customer service. operational planning. Distribution warehousing . 630 : LOGISTICS MANAGEMENT Objective : This course will deal with the corporate physical distribution activities as an integrated system. UNIT-I Logistics concept and Marketing. Organizational set up. UNIT-II Transportation and physical distribution . Distribution management. Physical distribution information centres. a model for performance measurement.56 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Location techniques.Integrated systems concept. UNIT-IV Order processing . Some aspects of transportation administration and transportation costing in relation to the marketing function. Aspects of International distribution. Concept of customer service. non-transportation costs.Economic order quantity under conditions of certainty and uncertainty. centres. pros and cons of various routing system. Physical distribution definition .B. UNIT-III Inventory Control . special transport. Basic considerations for location and location strategy. Packaging – Cost involved.the modem concept. Transportation rates and pricing Inter-state tariffs. new ideas in package. . Inventory requirement as function of the number of stock locations.
4. 3.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 57 References : 1. Systems Approach to carriage and IIFT shipment of Expert Cargo freight tariffs and practices of Shipping Conferences . Managing International Distribution Business Logistics International Distribution Indian Shipping : : : : Wentworth and Christopher Smyroy Rookey Trivedi 1. 2.
USA. Online publishing and digital copyrights. creating data-base researching digital market. . Offline branding to Firebranding. Impact of the internet on pricing decisions. Search engine submission. The demographic. prospects. direct email. Advertising and PR presentations. Cyber Marketing : Your Interactive Markely Consultant.Origin. targeting and positioning on internet. terminology and technology. The Marketing of Services through internet. Managing retail supply chains. Bishop Bill (1998) Bradey Raging. B to C scenario. and marketers need to get to grips with trend in order to stay in touch with the needs of their customers. psychographic and behaviourial profile of internet users. UNIT-II Product decision−Selection of Products for internet. new groups. Models of revenue for internet business. communication tools. Managing the distribution function–Online retailing. Branding decision including E-brands. Primary decisions. The digital marketing environment. The B to B scenario.A. Logistics and impact of internet marketing. banner advertising. Organizational buyer behaviour.B. New Disk based marketing. marketing strategies for internet. Edward Forest. Promotion on the Web. Excel Books. Media for Promotion. Segmentation. chat rooms.58 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. 631 : E-MARKETING Objective : The digital revolution affects every aspect of daily life. marketing control. growth. References : 1. Richard Mizcoshi (1997) : : Strategic Marketing for the Digital Age. Illinois. NTC Business Books. UNIT-I Introduction to internet marketing . UNIT-III E Tailing. 2.
Immutable Laws of Internet Brandeey. Marketing on the Internet.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 59 3. Business. Zimmerman. 6. Crest Publishing House. Vol. 9. (2001) Laura Ries and Al Ries (2001) McDonald (2001) : : 7. Internet Marketing (3rd Edition). 4. The Art of Marketing : A Guide to Web Marketing. 8. Hofacker Charler F. Carpenter Phi (2002) David Judy (2001) : : E Brands : Harvard Business School Press. Wiley & Sons. Jan (2000) : . Harped Collins 5. : Emarketing: Improving Marketing Effectiveness in a Digital World.
Computer Aided Design and Manufacturing : Groover and Zimmers. Numerical Control Production Systems: Types of N C Systems. Programmable Controllers. Computer Aided Design and Manufacturing : Besant and Llui. Components of N C Systems. Mc-Graw Hill. 2. Introduction : Fundamentals of Manufacturing an Automation. Factory Data Collection Systems. C N C and Adaptive Controls. Manufacturing Function Information Processing and Communication./C A M Handbook : Eric Teicholz. 5. 4.A. Automated Factory.60 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Group Technology and Computer Aided Process Planning. Mc-Graw Hill. 632 : COMPUTER AIDED DESIGN AND MANUFACTURING MANAGEMENT Objective : This course deals with the fundamentals of Computer aided design and manufacturing management. W. Machine Tool Applications. Transfer Lines and Programmable Types of Machines. Computer Control of Manufacturing Systems : Yoram Korem. Computer Networks for Manufacturing : Hierarchy of Computers in Manufacturing. Computer Integrated Production Planning and Control : Material Requirement Planning and Material Handling Systems. Computer Progress Control (C P C) Computer Aided Quality Control (C A Q C) Computer Progress Interfacing (C P I) Computer Aided Shop Floor Control. Bar Code Technology. Wiley. Flexible Manufacturing Systems and Cellular Manufacturing. Numerical Control in Manufacturing (A S T M E) : F. D N C. Willson. N C Part Programming. Mc-Graw Hill.B. . 3. Computer Assisted Part Programming. C A D. References : 1.
2. Management and productivity. Factors affecting productivity. UNIT-I The concept of productivity. Need for productivity culture. South Asian Publisher. International productivity management and experience.O.P. 3. P.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 61 M. Dynamics of Productivity. J.C. Efforts in productivity management. Productivity and industrial relations. UNIT-IV Productivity trends in selected industries engineering. Brahmananda. Measuring Labour Productivity. Total productivity mode.A. R. textiles. : Productivity Engineering and Management. Indian experience in productivity. Organisational effectiveness and productivity.L. fertilizers. Himalaya Publications. References : 1. Impact of government policies on productivity. 4. New York. 6. A Primer on Productivity. I. D. : : : 5. and understanding the concepts. techniques and attitude required for effective management of productivity in modern organisations. UNIT-III Productivity planning and improvement concepts. McGraw-Hill. Productivity measurement and its need. Productivity evaluation in organizations. Sumanth. New Delhi. Strategies for productivity. UNIT-II Productivity cycle. Productivity in Indian Economy. Limitations of partial measures of productivity. Solomen Fabricant Chandra : : .B. Productivity Agreement of Dialogue With Management and Trade Unions. and in energy. N. 633 : PRODUCTIVITY MANAGEMENT Objective : This course aims at providing.
Father and Richard L. Resistance to change. The horns of the downsizing dilemma Maximizing the chances for reengineering success. Michale Hammer and James Champy Kerin F Cross. identifying areas for improvement. Lynch Waman S. Reengineering mission and scope. Selecting the right frame. References : 1. Reengineering Experience. 4. A simple explanation of change theory. The transition process. Understanding markets. 3. UNIT-III Undemanding the influences in the Background.A.A Manifesto for Business Resolution. Rethinking Business Processes. Why business process start to fail. The time for reengineering. UNIT-IV Planning for change. 2. . Reengineering the Organisation. Revitalizing the organization for long term durable change. Competitive intelligence : Bringing the background into focus. Lowenthal : : Reengineering the Corporation . Information channels and communications Feedback for continuous improvement. Design options and alternatives. the reengineering cost. Mapping the new process. Specifications from the customer. UNIT-V Implementing system and structural changes. Perspectives on the customer. : : Redesigning the Business Organization. Mapping the way work gets done.B. Jawadekar Jeffrey N. Filling in the fine details. The Enabling Role of Information Technology. Developing business policies. survival and growth strategies. 634 : BUSINESS PROCESS REENGINEERING Objective : The objective of this course is to develop the abilities of the students to design and to evaluate management and its existing structure and select the right frame for Reengineering. Refined mission and scope. John J. UNIT-II The New World of Work. Insights from customer analysis. Customer research within markets. Dynamic nature of industry.62 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. UNIT-I Definition of reengineering. Corporate Renaissance. Service. Perspectives on the background.
Implementation in large-scale organisation. D R P. and other business segments. UNIT-III E R P Implementation Role of Consultants. Quality Benefits of E R P Reducing Lead-Time.R P. 3. UNIT-I Evolution of E R P. C E O and Enterprise Resource Planning. Definition. 4. Software Package.B. New Business Segments R A M C O Marshal World Class E R P S A P R 13 at Kapp Germany S A P R 13 Mercedes Benz. Venkitakrishnan 2. Materials. Project Planning. Future Direction of E R P. 635 : ENTERPRISE RESOURCE PLANNING Objective : The objective of this course is to acquaint the students with the knowledge of computerized productions. References : 1. .A. Integrated management information. UNIT-IV E R P Bridging Business and Technology Baan implementation (Holland Tractors Limited). UNIT-II E R P Modules. Vendors and Users. R. Manufacturing. Distribution system of a manufacturing organisation.K. Venkitakrishnan E R P Journal for the Intelligent Enterprise. Business Process Re-engineering. M R P II). : : : S. Team Training End User Training Post Implementation (Maintenance Mode). R. E R P packages used. Enterprise Resource Planning (Concepts and Practice) E R P A Management Perspective Enterprise Resource Planning ERPW ARE ERP Implementation Framework : Vinod Kumar Garg. Data Warehousing. Implementation Life Cycle. E R P Evaluation Criteria. D R P Markets. Sadagopan Alexis Leon Vinod Kumar Garg.K. Finance. Going E R P Way. The students will be having knowledge of future of E.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 63 M. M R P (I). UNIT-V E R P WARE. Materials. Reduction in Cycle Time. Case Kirlosker Electric Company Limited. 5. J I T. Supply Chain Management.
Innovative Sources of Financing. Primary Markets in India. Traditional and Non-Traditional. Bank Borrowing I C D. Structure of M. Mathematics financial evaluation. 636 : MANAGEMENT OF FINANCIAL SERVICES Objective : The objective of the course is to impart knowledge to the students in the conceptional and operational aspects of financial services. The lessor's angle. Design and marketing of Mutual Fund Schemes. Public Deposits. Credit Rating in India−Credit Rating Agencies Regulation 1999. features. Rights and Obligations of parties. M F in India. Legal Aspects of Leasing. . Advantages. UNIT-III Mutual Funds : Evolution.64 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Disadvantages.B. Regulation of M B activity. S E B I Guidelines for Public Issue.C. Securitization in India. Leasing and the Commercial Banking Sector. Categories of' N B F C's (Industry Structure in India. Mortgages. Evolution of Indian Leasing Industry. Product Profile. Industry. C P. I. Sources of Finance : Funding Strategies.B. UNIT-I Evolution and Role of Financial Services−Companies in India. Tax Aspects of Leasing Income Tax Aspects. Member Affiliates. Member Establishments. History and Development of Leasing. UNIT-IV Consumer Finance : Role of consumer credit in the financial system. Hire Purchase : Concept. Classification. Securitization as a Funding mechanism. Insurance : Definition. 1974. Types of Leases. 1972. Structure. Procedural aspects of Primary Issues. Legal. Concept and Classification. Securitization : Concept. Evaluation. Form Vs Substance Debate. Product Mix. Tax and accounting aspects. Lease Accounting and Reporting : IAS-17. I. UNIT-II Introduction to Equipment Leasing : Introduction. Characteristics. Billing and Payment. Types. Guidance Note. Sale Tax aspects. Methodology. Evolution of N B F C’s Services provided. Mechanism of Transactions. Credit Cards : Concept. Principles of Insurance. Securitization of Mortgaged and Non-Mortgaged assets. innovative structuring of consumer credit transactions. The concept of Visa Net. the Hire Purchase Act. Lease Documentation. Lease Agreement. credit screening methods. Credit Rating : Concept.A. Negotiating Lease rentals.A. Comparison with banks. Consumer Credit Act. Organisation. Analysis and Tax treatment of M F Schemes. Types. Regulation of M F. Performance. mathematics and legal frame-work. Process. Lease Evaluation : the Lessee's angle. Settlement Procedure. Merchant Banking : Nature and Scope.
S. Legal frame work.C. Evaluation.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 65 UNIT-V Factoring : Concept. Khan L.F. concept. Bill Financing : Bill of exchange. Housing Finance. V. References : 1. Introduction. Characteristics of H. . Real estate investment : Risk and return profile. Limitations. Definition. business.F. M. 2. Regulatory Environment. Bansal : : Financial Services. H. Unistrar Publications. sources.C. Criteria. K. evaluating and structuring H. in India. procedure for loan disbursement by H. Bill market in India. Merchant Banking and Financial Services. Forfeiting. The report of the study group for examining introduction of factoring services in India.Y.F. Venture Capital : Nature and Scope. legal aspects. evaluation of factoring.F. Steps in bill discounting. Investment Process. V.C. forms of real estate investment.. functions of a factor. forms. transactions. Factoring vis-a-vis Bill Discounting Credit Insurance. Scheme in India. Tata Mc-Graw-Hill.
Investment Goals and Constraints for Institutional Investor.Passive Strategy. Industry Analysis. Portfolio Revision. Investment process. Portfolio Selection : Defining. Portfolio Beta Generating the Efficient Frontier. Company Analysis. Markoxitz Risk-return optimization. Risk and Investor Preferences. Investment. UNIT-II Valuation of Fixed Income Investments and Valuation of Equity Shares Fundamental Analysis : Economic Analysis. Tax adjusted CAPM. Relative Strength Analysis. Dow Theory. Markets and their Functions. Investment timing. Development of Stock Market in India.A. Securities Market. UNIT-III Capital Market Theory : C A P M. Portfolio Upgrading. Listing of securities. Active Management Strategies. Advanced Technical Analysis. APT. Advantages of Managed Portfolio Management Performance Evaluation Methods for Calculating Rate of Return Sharpe’s. Single Index Model. Part and Figure Charts. Organisation and management. Methods of raising capital. Forms of CAPM. Types of Passive Portfolios. Regulations of Securities Markets. Constant Ratio Plan. Selection and Revision of Equity Portfolios. Trading and Settlement procedure. Duration Shift and Immunization Semi-Active and Active Strategies. Contrary Opinion Theories. Styles of Active Management. Bond Portfolio Management Strategies. Valuable Ratio Plan. Investment Objectives and Constraints. Portfolio Rebalancing. Semistrong and strong forms of efficiency. Equity Portfolio Management.B. Investment. Passive v/s Active Management Strategies. UNIT-I Investment Scenario : Concept of Investment. . 637 : INVESTMENT MANAGEMENT Objective : The objective of this course is to develop a conceptual framework for the study of security analysis and portfolio management. Objectives. Sources of financial Information. Efficient Market Hypothesis : Weak. Moving Average Analysis. UNIT-IV Managed Portfolio and Performance Measurement. Classification. Emperical evidence of CAPM. Constant Dollar Value Plan. NonStandard. Technical Analysis : Theory of Technical Analysis. Empirical test of E M H in Indian Context. Constraints. Zero Beta CAPM. Combining Active and Passive Strategies. SML. Applications of S M L.66 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Security and nonSecurity Forms of Investment. Portfolio Risk and Returns. Formula Plans. Traynor’s and Jensen’s Performance measure for Portfolios. Ex-past and Ex-Ante SMLs. Portfolio Analysis Diversification. Bar Charts.
K.H.I. Alexander Jack Clark Francis V. Warrants and Convertibles : Warrants. Determinants of Option Value. Investment Management. 4. Chand and Company Limited. References : 1. Beta Management. Rationale. S. : : Management of Investments. Risk Association with Options. Curley and Robert M. . Stock Index. Sharpe and Gordon J. Bhalla : 3. : Investment. Investments Strategies using options : Elementary Investment Strategies. Application of Index Futures. Futures Interest Rate. Futures : Definition. Convertible Security. Bear William F. 2. Fredrick Amling : Investments – An Introduction to Analysis and Management. Application of Index Futures in Portfolio management : Pricing of Index Future Contracts. Prentice Hall. Investment Analysis and Management – Harpera and Row. Mc-Graw-Hill. Stock Index Arbitrage.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 67 UNIT-V Options. Anthony J. Put and Call Options. Option Valuation Models. P. Definition. Valuation of Convertible bonds. Complex Investment Strategies. Valuation of bonds with put and call options. Evaluation of Option based Investment Strategies. 5.
B. Locational aspects. Organizations of tax planning cells. 638 : CORPORATE TAX PLANNING Objective : The objective of the course is to equip the students with the knowledge of' various tax laws and help them in utilising this knowledge in corporate planning. and E.-Tax Planning in respect of amalgamations. Maintenance of proper records for complying with the requirements of indirect tax laws. capital budgeting and management of working-capital---Tax considerations in issue of bonus. Tax planning and managerial considerations in respect of newly established Industrial Undertakings in certain specified areas. Assessment of Business and other incomes of joint stock companies. Make or buy. Methods of Tax Planning. Importance and Scope. Form of Organisation. defaults and penalties.O. Deduction of Tax at source. Tax Planning versus Tax Avoidance and Tax Evasion. Time for payment and filing of income tax returns. Scale of Activity. repair. UNIT-V Tax planning in respect of excise duty.Z. closure or continuance.68 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Types of assessment and procedure. Maintenance of proper records of complying with requirement of tax laws. UNIT-III Tax planning financial management. replace. own on lease. shares and dividend policy. Meaning. . E.P. Defaults and penalties under indirect tax laws.A. Filing of returns under different indirect tax laws.U.'s. custom duty and sales tax. Concept of Tax Planning. Areas of Tax Planning. Nature of business. renewal. UNIT-II Taxation of companies in India. Tax planning in respect of capital structure. Foreign collaborations and joint venture agreements. UNIT-IV Tax planning with regard to specific management decisions. UNIT-I Basic framework of direct and indirect taxes in India. Advance payment of tax.
P.K. Datey : Direct Taxes : Planning and Management (Tax Mann Publications Ltd.).K. Dr. Indirect Taxes – Law and Practice (Tax Mann Publications Limited). V. Kapil Singhavia and Monica Singhavia R.S. Corporate Taxation : A Hand Book (Tax Mann). Lakhotia Dr. Ranina V. 2. . Singhavia Bhagwati Prasad H. V. Direct Taxes : Law and Practice (Tax Mann).MASTER OF BUSINESS ADMINISTRATION SYLLABUS 69 References : 1. Singhavia. 5. 6. : : : : : Corporate Tex Planning. 4. Law and Practice of Income Tax in India.N. 3.
UNIT-I Financial statement analysis : An overview. Financial Reporting and Statement Analysis (The Dryden Press). Stickney/Brown : : : Financial Statement Analysis (Prentice Hall).A. revenues.A. theoretical Vs actual P/E ratios. Cash Forecasting Short term and long term.A. application of theoretical P/E model. Techniques of financial statement analysis. UNIT-II Short-Term Liquidity Analysis : Working capital analysis. Analysing the impact of inflation and intangibles of financial statement. Cross-sectional and time-series.. Generally Accepted Accounting Principles (G.70 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. UNIT-III Profitability Analysis : Analysing company profitability. Financial Statement Analysis (Irwin/Mc-Graw-Hill). demand and supply of financial statement information. Special items that influence a firm’s long term debt paying ability – Joint ventures and long term leasing.. 2. balance sheet considerations. U.B.S. Liquidity considerations not on the face of financial statements.) underlying financial statements of the U. residual value and cost of capital earnings based Development of theoretical model. 3. India and these following international accounting standards (I. distress analysis and corporate restructuring. Operating activity analysis.).P. Statement of cash flows. . George Foster Bernstein Leopold. References : 1.S. Relation between cash flows from operating investing and financial activities. Earnings quality and earnings persistence. UNIT-IV Valuation : Cash Flow Based – Periodic cash flow. A. Long term Debt paying Ability – income statement considerations. cost of sales and expenses. UNIT-V Analysis of financial statement in the context of forecasting. Calculating and disaggregating rate of return of assets and rate of return on capital employed.A.K. 639 : FINANCIAL STATEMENT ANALYSIS Objective : Objective of this course is to develop the skills of the students to critically analyse and interpret the financial statements of a business enterprise.
and (c) wages. International Encyclopaedia of Industrial Relations. U. K. S. Ramaswamy and Uma Ramaswami K. Causes. Ahuja Aruna Manoppa Satya Sundaram Blain Pane : Industry and Labour. UNIT-II Voluntary and Statutory efforts on prevention and settlement of industrial disputes. National Wage Policy. Japan. 3. Context Web of Rules and Ideology. A. K. framework. Industrial Conflict: Theories. Human Resource Management and Industrial relations.T..B. (b) Industrial relations. 4.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 71 M.Actors. New Economic Policy and Labour.Theory and Practice. Social clause and W. UNIT-I Industrial Relations : Concepts. Government as an employer. Industrial Relations. UNIT-III State and Labour : Theoretical aspects. 2. UNIT-IV Labour Policy and growth of Legislative framework in India : Labour Administrative framework for implementation of labour policy and Laws. Russia and developing countries. : : : : Industrial Relations . Theories and Evolution. 640 : INDUSTRIAL RELATIONS AND LABOUR POLICY Objective : The course aims at familiarizing the participants with (a) The industrial relations scene in India with special reference to the Industrial Conflict and their prevention and resolution and (b) Significance and impact of labour policy on industrial relations in India. Trade union and industrial relations. A. References : 1. E. Forms. .A. 5. evolution and Dimension of Labour Policy in India. Labour Policy on (a) Terms and conditions of employment. Right to strike.O. Germany. Bipartitism and tripartitism : Comparative industrial relations and policy in U. System Approach ..
R. Niland et. Dunlop J. 11. : : Industrial Relations System. 9. P.L. Sinha John T. Dhayani John R.N. Arya and S.N. : : : Negotiating Development . . Sinha and P.Labour Relations in Southern Asia. The Future of Industrial Relations. 12.D.P. Rastogi. Tripathi S. 7. : : Industrial Relations System. Trade Unions and Politics. Industrial Relations and Labour Legislation.P. Johness Goates and Tooham G. Planning for Industrial Relations Management.72 MASTER OF BUSINESS ADMINISTRATION SYLLABUS 6. 8. 10.
B.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 73 M. S. 641 : LABOUR ECONOMSCS Objective : The course is offered to acquaint the participant with the issues involved in the labour market analysis and the conditions of working class. Participation rate. Cormick and E. O. economics of discrimination. Becker R. Mc. 6. Wages in India. wages income and prices. UNIT-II Wage determination under perfect market. W. Supply of Labour. Rothschild B. wage level and wage structure. J. The economic impact of Trade Unions. The Labour Market. labour productivity. Monopoly in the Product market and monopoly in the factor market. Elasticity of demand for labour. Monopoly in the Product market and Perfect competition in the Labour market. Subramanian : : : : : : : : Contemporary Labour Economics. Investing in human capital. share of wages in national income. 7.A. wages and productivity. Smith G. Labour Economics. Theories of Labour market. UNIT-I Labour Economics : Micro and Macro aspects. UNIT-IV Theory of Human Capital. 3. Human Capital. Labour Economics and Industrial Relations. Labour Union and Collective bargaining. Competitive Buyer Firm vs Monopoly. 5. Theory of Wages. Work-leisure decision. 2. An Anthology of Labour Economics. UNIT-III State regulation of wages. Brue Parmod Verma Non Bellante and Mark Jackson K. Bilateral Monopoly. Mc. Campbell R. Perlman K. 8. Labour Demand for Labour. critique of human capital theory. Marshall and R. 4. References : 1. Quality of Labour. Short run and long run demand for labour. N. Connel and Stanley L. .
UNIT-II Workers in Industry: Impact of Indian Social System on Recruitment. 2. Mclver and Page Miller and Form Ghose and Ghorpade Tiffin and Mc Cormick Norman R.A. Miner : : : : : : Society Industrial Sociology Industrial Psychology Industrial Psychology Psychology in Industry Personnel Psychology . Psychology and Management. Understanding and Motivating employees . Personnel Selection and Training. Industry and Society. 6. Psychology of Leadership. Balancing of Social Power. Adjusted and Maladjusted personalities. UNIT-IV Perception : Process and Elements. Theories of Perception. Unions and Employer's Organisations. 642 : INDUSTRIAL PSYCHOLOGY AND SOCIOLOGY Objective : The course aims at providing the participants with an understanding of the role of Industrial Sociology and Psychology in management of human resources. Stress Management References : 1. Industry's impact on Caste.74 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Contributions of Freud and Post Freudians Development of Psychology : Personality and its development. 4.Industrial morale and job satisfaction. Factory Organisation. Status System. UNIT-III Nature and Scope of Industrial Psychology. 3. Maier John B. Selection : Commitment and Motivation. Formal and Informal Groups. Industrial Bureaucracy. Counselling. Industrial Worker and his future. Personality type. Psychology of Industrial conflict. Hawthorne experiments and their significance. UNIT-I Nature and Scope : Relationship with Sociology and Industrial Psychology. Family Education and Society's Expectations from Industry. The main emphasis would be given to applied aspects with reference to Indian Industrial Scene. 5. Psycho-analytical theories. F.B.
charge sheet and its drafting. 3.G. Departmental Enquiries and Disciplinary Actions. Law and Procedure of Departmental Enquiries. R. UNIT-I Managing Indiscipline: Basic concepts.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 75 M. criminal proceedings and departmental enquiry. Case studies. D. Nature of proceedings judicial. Basu B. Misconduct and its types. judicial control of labour court and industrial tribunals. Principles of natural justice and reasonable opportunity. Prevention of Disputes. Relevant Legislation. Chaturvedi : : : Administrative Law. . considerations by punishing authority. UNIT-II Relevant Legislation relating to Disciplinary proceedings. 643 : MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGS Objective : The course aims of providing the participants better understanding of maintaining discipline and handling disciplinary proceedings and the working of various procedures/mechanism available for the purpose. complaints and decision to initiate enquiry. suspension during enquiry. quasi-judicial and administrative.B. 2. handling mechanism and procedure.A. Ghaiye R. Handling industrial action. service of charge sheet to workmen and reply to the charge sheet and its considerations. Grievance. holding of enquiry. References : 1. D. Writ jurisdiction.
Specialized Institution for training and development. Government policies towards small business. Financing small business. National Small Indus tries Corporation (NSIC). Preparation of the business plan for a small enterprise. Institutional set up for small industry development in India. Role of policy and research issues. State level Institution. UNIT-I – – – – – – – – – – Nature of the Small Business in India. Aspects of growth and structural changes in modern small industry. 644 : SMALL BUSINESS ENVIRONMENT IN INDIA Objective : The basic objective of this course is to expose the students to various issues regarding small business environment in India. Contribution to national income & Employment aspects. UNIT-II – – – – – – – – – – – – – Public policy frame work for small enterprise development.A. Quantitative significance of small firms.76 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. Industrial Development Corporation. Recent development in small enterprises in India−Economic and social aspects. Dominance of small firms. Directorate of Industries.B. Small industries development organisation (SIDO). Policy formulation for the small business industry. Changing role of small scale industry. Significance of small business in Indian Economy. Growth strategies for small business. Commissioner for Industrial Cooperatives. .
South-Korea.B. Entrepreneurship and Economic Development. Sage Pub. Malayasia. Entrepreneurship of Small Scale Industries. 3. 1980. K. Organisation and Management of Small Scale Industries.. Kilby : .MASTER OF BUSINESS ADMINISTRATION SYLLABUS 77 – – – State Financial Corporation. New York. Peter. The Free Press. New Delhi. Desai : : Small Scale Enterprises in Industrial Development. Deep and Deep. Lessons for India. Changing role of small business in selected countries–Italy. 1988. 1971. 1983. 2. Deshpande : 4. Japan. Suri V. Himalaya Publication Barlay. China. References : 1.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS
M.B.A. 645 : CORPORATE PLANNING-II Objective : The relationship between business and society is changed in new and profound ways. Corporate houses are devising strategies that will help produce prosperity and improved quality of life for their citizens. This course attempts to explore some of these issues. UNIT-I – – – – – – – – – The Corporation and its stake holders. Business and Public issues. Corporate Social Responsibility. Socially Responsive Management. Ethical Dilemma in Business. Ethical Reasoning and Corporate Programs. Global Challenges to Corporate Responsibility. Managing Environmental Issues. Social Issues - Women, work and family.
– – – – – – – –
Corporate Governance−An overview. Code of Corporate Practices. Corporate Social Reporting. Environmental Reporting. Corporate Governance and Board of Directors. Corporate Governance and role of top Management Financial Institution, nominee Directors and Auditors Corporate Disclosure and Investor Protection Public Enterprises and Corporate Governance. Impact of Globalization and Indian Corporate Sector Governance. Corporate Governance practices in U.S.A./U.K.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS
References : 1. 2. 3. 4. 5. 6. 7. 8. Business and Society - James Post, Anne Lawrence and J. Weber Irwin - Me Graw Hill. Values, Nature and Culture in American Corporate - William C. Frederick, Oxford University. The Social Challenges to Business - Robert Ackerman, Harvard University Press. Women and New in Management - Gary N. Powell Sage Publication. Strategic Management - S. David Hunger and Thomas L. Wheeler. Corporate Governance - The New Paradigm - N. Gopalsamy Wheeler Publishing. Corporate Governance, Management Review, July-December, 1996. Corporate Ethics - Theophene A. Mathian, Allied Publication.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS
Objective : The objectives of the course are two fold : (i) to provide conceptual and theoretical understanding about the development of entrepreneurship and its significance in Indian economy, and (ii) to highlight the issues in new enterprise management. UNIT–I Developing entrepreneurship: Elements for a program. Developing entrepreneurial competencies: Need and process of development, social determinants of Entrepreneurial growth. Entrepreneurship Development Programmes. Entrepreneurship Orientation and awareness programme. New enterprise creation programmes. Existing entrepreneurship programs for existing enterprising for survival and growth. Evaluation of various E.D.P. programmes. Entrepreneurship Development in India and evaluation of various E.D.P. programs in India. Managing Growth and Transition. The organisation life cycle, changing entrepreneurial roles.
UNIT–II – – – – – – – – Entrepreneurship and new venture opportunities. Planning for new ventures. The concept of a planning paradigm - Pre-start up, start up, early growth and later growth stage. Product and service concepts for new ventures. Incentives and subsidies available for entrepreneurial growth. Guidelines for project report preparation. Location, environmental and managerial problems of new enterprise management. Managing family business : Some case studies of family run businesses in India.
MASTER OF BUSINESS ADMINISTRATION SYLLABUS
References : 1. 2. 3. Deshpande : Entrepreneurship of Small Scale Industries, Deep and Deep, New Delhi, 1980. Peter Kilby : Entrepreneurship and Economic Development, The Free Press, New York, 1971. Rehman A.H.M., Habibur, 1979 : Entrepreneurship and Small Enterprise Development in Bangladesh, University of Dacca. Sharma, K. L., 1981, Entrepreneurship and Industrial Development in Punjab, P.S.E. Economic Analyst, Volume II, No. 2. David H. Holt Entrepreneurship - New Venture Creation, Prentice-Hall, New Delhi, 1998.
Policies of Industrial dispersal in India.A. UNIT-II – Theories of industrial location. Industrial concentration in India. Employment generation and industrialisation process. Patterns of industrialization. UNIT-I – – – – – – – Industrialisation . State and Industrial Development.B. process and policies associated with it. food processing. Intermediate and Capital goods. cement. Industrial growth and structural changes in Indian Industries.Private Sector in India. steel. Causes and effects. Pharmaceuticals. strategies and problems. 647 : INDUSTRIAL STRUCTURE ORGANISATION AND POLICY– II Objective : The objective of this course is to expose the students to various industrial development. Case studies of growth of major industries in India. performance and problems.82 MASTER OF BUSINESS ADMINISTRATION SYLLABUS M. – – – – – – . fertilizer. scooters. Industrial policies of major states of India in recent times. Weber. automobiles. objectives. Sargent and modern factors affecting location of industrial unit.rationale. Productivity Industrial growth and policy in India after 1980. Public Sector : Organisation role. Basic. tractors. Location policy in India since Independence. Comparative performance of Public and . soft drinks.
Ahluwalia : Productivity and Growth in Indian Manufacturing. Delhi. 2.P. M. George Alien and Unwin Limited.P. 3. 5. et.MASTER OF BUSINESS ADMINISTRATION SYLLABUS 83 References : 1. J.V. J. 4.A... Devine. G. P. Kirk Patrick. Sangersara. Industrial Policy and Planning Saye Publication. et al.V. H. : Industrial Structure and Policy in Less Developed Countries. O. al. J. D. J. O. Heritage Publication. 648 : VIVA-VOCE ------------------------ . C.B. : An Introduction to Industrial Economics. Darech Marris : Industrial Economics : Theory and Evidence. Hay. 1992. 1974.
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