MULTIMEDIA - OVERVIEW / INTRODUCTION

Lecturer: Engr. Jon Alvin L. Macariola

WHAT IS MULTIMEDIA?

Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms.
Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.

Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance.

The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

ELEMENTS OF MULTIMEDIA Examples of individual content forms combined in multimedia: TEXTS STILL IMAGES AUDIO ANIMATION INTERACTIVITY VIDEO FOOTAGE .

Non-linear content offers user interactivity to control progress as used with a computer game or used in self-paced computer based training. Hypermedia is an example of non-linear content.Categorization of Multimedia Multimedia may be broadly divided into linear and non-linear categories. 2. . 1.Linear active content progresses without any navigational control for the viewer such as a cinema presentation.

A recorded presentation may allow interactivity via a navigation system. A live multimedia presentation may allow interactivity via an interaction with the presenter or performer. .Multimedia presentations can be live or recorded.

A broadcast may be a live or recorded multimedia presentation. Multimedia games and simulations may be used in a physical environment with special effects. projected. . Broadcasts and recordings can be either analog or digital electronic media technology. or simulator. Digital online multimedia may be downloaded or streamed. game system. or locally with an offline computer.Major characteristics of multimedia Multimedia presentations may be viewed in person on stage. or played locally with a media player. Streaming multimedia may be live or on-demand. with multiple users in an online network. transmitted.

.A lasershow is a live multimedia performance.

Online multimedia is increasingly becoming object-oriented and data-driven. .Enhanced levels of interactivity are made possible by combining multiple forms of media content. enabling applications with collaborative end-user innovation and personalization on multiple forms of content over time.

Applications and delivery platforms of multimedia are virtually limitless. Corporate presentations may combine all forms of media content.Usage USAGE A presentation using Powerpoint. Information Kiosks . Virtual reality uses multimedia content.

medicine. 9. 4. 5. 3. education. 6. advertisements. scientific research and 10. art. Several examples are as follows: . mathematics. 8. 7. entertainment. 2.Other Usage of Multimedia Multimedia finds its application in various areas including. business. engineering. but not limited to: 1. spatial temporal applications.

to journalism. An individual multimedia designer may cover the spectrum throughout their career. to commercial art. to creative. to analytical. . to media and software services provided for any of the industries. Request for their skills range from technical.Other Creative industries use multimedia for a variety of purposes ranging from fine arts. to entertainment.

Exciting presentations are used to grab and keep attention in advertising. .Commercial Much of the electronic old and new media used by commercial artists is multimedia.

Entertainment Multimedia is heavily used in the entertainment industry. . especially to develop special effects in movies and animations.

. The power of multimedia and the Internet lies in the way in which information is linked. pictures. Multimedia and the Internet require a completely new approach to writing. The style of writing that is appropriate for the 'on-line world' is highly optimized and designed to be able to be quickly scanned by readers. video and sound into a single form.Structuring Information in a Multimedia Form Multimedia represents the convergence of text.

easy to navigate.Structuring Information in a Multimedia Form (2) A good site must be made with a specific purpose in mind and a site with good interactivity and new technology can also be useful for attracting visitors. As a result. . The site must be attractive and innovative in its design. they can only view one page at a time. function in terms of its purpose. When users view a page. multimedia users must create a ‘mental model of information structure’. frequently updated and fast to download.

with clear functional and graphical continuity between the various components and subsections of the multimedia production. author of the Yale University Web Style Manual. In this way. states that users need predictability and structure. able to be accessed from anywhere within a multimedia piece. the home page of any multimedia production should always be a landmark.Structuring Information in a Multimedia Form (3) Patrick Lynch. .

3 TYPES OF INTERACTIVE PROGRAMS 3 Types of Interactive Programs Linear presentation – where the author decides what order the information is presented in. .

where the user has some control from a group of choices. .3 TYPES OF INTERACTIVE PROGRAMS A branching program -.

. order and content.where the user has complete control over the pace.3 TYPES OF INTERACTIVE PROGRAMS Hypermedia program -.

.Hypermedia structure would be much more interesting to navigate through than a linear or branched one.

W HA T AR E NE ED ED TO CR EA TE IT ? .

Multimedia Tools .

.A multimedia authoring tool is a software program that brings all of your elements together into a finished product ready to be used.

html .maricopa.dist.Here’s a site that will help you determine the appropriate media to use for your project: http://www.edu/authoring/ handbook/cs-media.mcli.

Setting Up a Multimedia Production Department Personnel Productivity Equipment Space .

He or she should not only supervise production but also contribute in the tasks involved in production.Personnel The person in charge of a multimedia production department would be a Multimedia Developer who has experience with all aspects of video. computer. print. . and sound production.

Multimedia Production Team Here are for some personnel arrangements and suggested starting salaries for a multimedia production team: A] Multimedia Developer(40k+) /|\ Audio/Video Tech Intern(10k+) | Computer Graphics Intern(10k+) | 2 Half-time student workers(5k each/yr) .

B] Multimedia Developer(40k+) /|\ Audio/Video Technician(22k+) | Computer Graphics Specialist(22k+) /|\ Audio/Video Tech Intern(10k+) | Computer Graphics Intern(10k+) | 2 Half-time student workers(5k each/yr) .

C] Multimedia Developer(40k+) / | \ / Programmer(33k+) \ / | \ / Multimedia Specialist(28k+) \ / | \ Audio/Video Technician(22k+) | Computer Graphics Specialist(22k+) / | \ Audio/Video Tech Intern(10k+) | Computer Graphics Intern(10k+) | 2 Half-time student workers(5k each/yr) .

Productivity Another Multimedia Developer100% Multimedia Specialist100% Audio/Video Technician80% Computer Graphics Specialist 80% Audio/Video Intern35% Computer Graphics Intern35% Student Worker30% Typical Services of 1 Multimedia Developer Production of small projects Provide technical advise and assistance Provide quick turn-around multimedia assistance for walkin traffic Consult with and plan multimedia projects with instructors and administrators Production of large projects .

Renting or Sharing System vs. Piecemeal Consumer. Broadcast.Equipment Issues to be considered when choosing equipment: • • • • • • • Digital vs. Corporate. Analog Prices Computer Biases and Compatibility Portability Own vs. or Movie Quality . Industrial.

Space (about 30’ x 20’ for 6 persons) .

shawmultimedia.Multimedia Production Internet Resources http://www. html .com/multimedia/resource_page.

the two main scholarly scientific conferences being: •ACM Multimedia. •IEEE ICME.USING THE PITCHBOOK TEMPLATE About the Template Conferences There are a large number of multimedia conferences. . International Conference on Multimedia & Expo.