SUBMITTED TO

:
Joita Sen (FACULTY CRM)

SUBMITTED BY:
Ankitesh Kumar Tiwari (74) Sushant Agrawal (79)

Reliance: The company owns more than 560 Reliance Fresh stores and recently it has also launched Reliance Mart Hypermart. Pune and Ludhiana region. The recently acquired food and grocery chain of south. In 2011. Currently it runs 600 supermarket and nine hypermarkets across India. Health & Beauty care services (Star. Food bazaar). Vijaywada.) The turnover this year was 12500 crores. the Indian government has been opening the retail market and simplifying regulations. The turnover this year was 1700 crores. as well single brand majors such as IKEA. Pantaloons Retail operates over 16 million square feet of retail space. Major Indian Retailers: Pantaloons Retails: The flagship company of Future Group. Also. Van Heusen. K Raheja Group: They forayed into retail with Shopper’s Stop. shoes (shoe factory). has further increased their number of store to 400 stores in the country. It is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). Reebok and Apple to enter one of the fastest growing retail market of 1. Allen Solly. Carrefour and Tesco. The turnover was 4500 crore for this year.Food & grocery (Big bazaar. However. The company also own ‘More’ supermarkets and hypermarkets. The company further plans to launch its hypermart in Delhi / NCR. Hyderabad. It boasted the Indian market by launching the first hypermarket “BigBazaar” at India in 2001.Current Situation of Indian Retail Market: Retailing is one of the pillars of the economy in India and accounts for about 15% of India’s GDP. Sitara and Health village in the pipeline).com). Peter England.22 billion people. furniture bazaar. They have signed a 50:50 joint venture with the Nuance Group for Airport Retailing. Nike. Indian central government announced major reforms paving way for giants such as Wal-Mart. consumer electronics (e-zone). The Indian retail market is estimated to be Rs. 45000 crore and is one of the top five retail markets in the world by economic value. e-tailing (Futurbazaar. Shoppers Stop has a national presence. entertainment (Bowling co. Home solutions (Hometown. India’s first departmental store in 2001. AV Birla Group: AV Birla Group`s brand portfolio includes brands such as Louis Phillipe. with over .000 people. collection-i). Trouser town. The companies operates in other retail segments such as . Books: music & gifts (Depot). has over 1000 stores across 73 cities in India and employs over 30. Trineth. Madura garments is subsidiary of Aditya Birla Nuvo Ltd.

05 million square feet area across 39 stores in 17 cities. Other format of the company includes -. . While many organizations responded. including the Bharatiya Janata Party. Sports. Home Entertainment. Indian government has faced a political backlash against its decision to allow competition and 51% ownership of multi-brand organized retail in India. Furniture. Toys & Fashion. Opposition parties claim supermarket chains are ill advised. India’s law minister. décor as well as furniture store and Hyper City– a premium shopping destination for Foods. Despite the fact that Salman Khurshid. FDI in Retail: The government has decided to allow 51 percent foreign direct investment in the multibrand retail sector and also decided to raise the cap on foreign investment in single-brand retailing to 100 percent from 51 percent. Home ware. Hi-Tech Appliances.Crossword Book Store.2. claiming that many opposition parties. an India-wide "bandh" (close all business in protest) was called by political parties opposing the retail reform. Airport Retailing. Time Zone Entertainment. and its decision to push through one of the biggest economic reforms in years for India. unilateral and unwelcome. Mother care & Early Learning Centre (ELC). the intense criticism now targets Congressled coalition government. It has also introduced new formats in the market viz Home Stop – the exclusive home furnishings. The turnover this year was 1570 crores. On 1 December 2011. had privately encouraged the government to push through the retail reform. the reach of the protest was mixed. Within a week of retail reform announcement.

Jakhar asked that the government must make it mandatory for organized retailers to buy 75% of their produce directly from farmers. the farmer is compelled to sell his crop at whatever price he can get.Support for retail reforms: In a pan-Indian survey conducted over the weekend of 3 December 2011. without the option of safe and reliable cold storage. Nearly 78 per cent of farmers said they would get better prices for their produce from multi-format stores.000 members says it supports retail reform." • Bharat Krishak Samaj. He cannot wait for a better price and is thus exploited by the current monopoly of middlemen. "A better cold storage would help since this could help prevent the existing loss of 34% of fruits and vegetables due to inefficient systems in place. Farmer groups Various farmer associations in India have announced their support for the retail reforms. Over 90 per cent of consumers said FDI in retail would bring down prices and offer a wider choice of goods. a farmer association with more than 75. claimed a monopoly exists between the private guilds of middlemen. He urged that the retail reform must focus on rural areas and that farmers receive benefits. commission agents at the sabzi mandis (India's wholesale markets for vegetables and farm produce) and the small shopkeepers in the unorganized retail market. it is the middlemen commission agents who benefit at the cost of farmers. . For example: • Shriram Gadhve of All India Vegetable Growers Association (AIVGA) claims his organization supports retail reform. Over 75 per cent of the traders claimed their marketing resources will continue to be needed to push sales through multiple channels. but they may have to accept lower margins for greater volumes. He claimed that currently. Gadhve claimed. overwhelming majority of consumers and farmers in and around ten major cities across the country support the retail reforms. the chairman of Bharat Krishak Samaj. Given the perishable nature of food like fruit and vegetables. bypassing the middlemen monopoly and India's sabzi mandi auction system. Ajay Vir Jakhar.

improving transport. the supporters of retail reform claim will generate 10 million new jobs by 2014. the small farmer faces significant losses post-harvest at the farm and because of poor roads. on average. Fresh investment in organized retail. Over US$50 billion of additional income can become available to Indian farmers by preventing postharvest farm losses. enough food would be saved every year to feed 70 to 100 million people over the year. proper storage and retail. Competitive Strategy: I would give weekly discount to my regular customers and make the basic product economical to all. fruits and vegetables. These experts claim India's post-harvest losses to exceed 25%. creating cold storage to prevent food spoilage. the study claims that poor farmers and others loose income because of the waste and inefficient retail. inefficient supply chains and farmer's inability to bring the produce into retail markets dominated by small shopkeepers. 2.Benefits to entrepreneurs: Many business groups in India are welcoming the transformation of a long-protected sector that has left Indian shoppers a variety of their counterparts in more developed markets: 1. Organized retail is also expected to initiate infrastructure development creating millions of rural and urban jobs for India’s growing population. . A Food and Agricultural Organization report claims that currently. Defensive Strategy: As an Entrepreneur I would start giving franchise at various places of a city in small size so that people get the basics conveniently which will help increase profits and employability. 3. One study claims that if these post-harvest food staple losses could be eliminated with better infrastructure and retail network in India. every year for each farmer. Organized retail will offer the small Indian farmer more competing venues to sell his or her products. in India. They will increase choice and reduce India’s rampant inflation by reducing waste. Organized retailers will reduce waste by improving logistics. and increase income from less spoilage and waste. and create dependable supply chains for secure supply of food staples. about five to six million of them in logistics alone. Not only do these losses reduce food security in India. spoilage and cutting out middlemen. improve hygiene and product safety. reduce counterfeit trade and tax evasion on expensive item purchases. inadequate storage technologies.