Introduction Bottled Water Industry in India Bottled water top players in India History of Bottled water in India Variety

of packages Why Bottled water? Bottled Water: How Safe? Water resources over-exploited Bottled water companies earn high profits Plastic Bottles Pollution The anti-bottling protests Pro-tap water consciousness Bottled Water law in India Health Issue-Purity of bottled water New development in bottled water industry Bottled water full line : Video Introduction
Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body culture. but for average consumers it is estimated to be about two to four litres per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth.

Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said. Almost all the major international and national brands water bottles are available in Indian market right from the malls to railway stations, bus stations, grocery stores and even at panwala's shop. Before few years bottle water. was considered as the rich people's choice, but now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. Also As per UN study conducted in 122 countries, in connection with water quality, India's number was dismal 120. In comparison to global standards India's bottled water segment is largely unregulated. Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future.`"It is so sad that today, people are forced to buy water in plastic bottles. I am told that bottled water industry is worth nearly 10000 crore rupees and even big companies like the Coke and Pepsi are involved in this bottling of water and making money. So, it is imperative that we ought to save water," he added. Do not be surprise if today's bottles water industry becomes next Oil industry by 2025.

5 billion liters in 1999. Between 1999 and 2004. Pepsi. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1. this sector will register a robust growth in 2010. The top players in bottled water industry in India are the major international giants like Coca cola. To take on rivals in this sector. Coca Cola India Inc Kinley and Pepsico India Holdings Pvt.If oil is the focal point of world conflict now. where a bottled-water manufacturer can be found even in a oneroom shop. Manikchand. Limited. According to a national-level study. The category is growing at a rate of 30%. packaging initiatives and below-the-line activities to pump up volumes in the over-crowded category. It is followed by Coca. investment in capacity enhancement. making bottled water is today a cottage industry in the country. Global consumption of bottled water was nearing 200 billion liters in 2006. swadeshi major Parle Agro is extending the Bisleri is enjoying market share of 60 to 75% in the bottled water industry . which boasts a 40 per cent share. in every medium and small city and even some prosperous rural areas there are bottled water manufacturers.Coca‘s Kinley (around 25 per cent) and PepsiCo‘s Aquafina (around 10 per cent). it is possible that water will be the next battleground among monopoly capitalists and even among nations. In fact. This market is expected to grow at a 30% rate in the next 7 years.branded contributes to 60% of the market. predict industry analysts. it will reach Rs 4. The Indian market is estimated at about Rs 1. PepsiCo India is drawing up a fresh game plan which includes.000 Crore and is growing at whopping rate of 40 per cent. While India ranks in the top 10 largest bottled water consumers in the world. The branded`market is 40 % of the category and non. Bisleri is the market leader in mineral water in India with a 60% market share within organized mineral water category. Private beverage and water companies have been granted by the government with permits to practically control and operate our natural springs and water sources in natural parks and protected areas for water production and processing plants. In 2010 the revenue generated by this market was over $250 million. Three key players mainly dominate the Indian Bottled Water Market Parle Bisleri. SKN Breweries . Meanwhile. By 2010.000 -5. Indian Railways so on. Today it is one of India's fastest growing industrial sectors. there are more than 200 bottled water brands in India and among them nearly 80 per cent are local brands. Prices of water and water services keep on increasing because most of our public water utilities have already been privatized by the government. Mohan Meakins. Leave alone the metros. Bottled Water Industry in India Water Shortage and Health Awareness Driving Bottled Water Consumption in India. Kingfisher. ```The bottled water category is growing at a rapid pace. its per capita per annum consumption of bottled water is estimated to be five litres which is comparatively lower than the global average of 24 litres. the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent the highest in the world. With increasing competition. Nestle and noticeable presence of national players like Mount Everest. Bottled water top players in India The market leader is Bisleri International.000 Crore with 33 per cent market for natural mineral water.

The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water. including the smaller players.bubbly and still in 1965 This company was started by Signor Felice who first brought the idea of selling bottled water in India. Since 1995 Mr.manufacturing facility for Bailley from 29 to 60 plants this year. Parle bought over Bisleri (India) Ltd. a company of Italian origin in 1965. Mineral bottled water were in glass bottles in two varieties . one.80 Rail neer plant opened at Palur . In 1969 and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non. presently 40 plants are operational and few more will be ready for operations over the next few months. Kinley and Aquafina are fast catching up. 600 are in Tamil Nadu.to 50-litre bulk water packs. the bottling plants are concentrated in the southern region . History of Bottled water in India Mineral bottled water in India under the name 'Bisleri' was first introduced in Mumbai by Bisleri Ltd..200 bottling water plants in India. In essence. Presently it have 8 plants and 11 franchisees all over India.‖ informed Nadia Chauhan. However.litre bottles and even 20. natural mineral water and packaged drinking water. Bailley has a national presence in 5 lakh retail outlets across the country.Ramesh J. ―We plan to increase manufacturing plants for Bailley from 29 to 60. with Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per cent. Today they have captured a significant portion of it. is water starved. Top multinational players such as Coca-Cola and PepsiCo have been trying for the past decade to capture the Indian bottled water market. While swadeshi major Bisleri International is beefing up its distribution. manufacturing and marketing operations. which are imported and priced between Rs. 500 ml bottles. Parle Bisleri continues to hold 40 per cent of the market share. especially Tamil Nadu. Premium natural mineral water includes brands such as Evian. But a major problem is southern India.of the approximately 1. Bisler command a 60% market share of the organized market. The western region accounts for 40 per cent of the market and the eastern region just 10. CocaCola India is sharpening its focus on packaging initiatives of Kinley to woo new consumes. The rest. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Currently. the packaged water industry in India will soon witness a major tussle between swadeshi and videshi players to gain market and mind share.returnable bottles and finally advanced to PET containers. Variety of packages Bottled water is sold in a variety of packages: pouches and glasses. San Pelligrino and Perrier. However. have 20-25 per cent of the market share. joint managing director of Parle Agro. 330 ml bottles.

The FDA also classifies some bottled water according to its origin. a parasitic protozoan.to promote the brand on multiple media platforms . Bottlers of all types of waters typically use ozone gas. * Absolute 1 micron filtration. It has the capacity to manufacture bottles that can hold up to 180. Water is forced through membranes to remove minerals in the water. Natural mineral water. tap water is not available or safe to drink. The city's Virar suburb gets 45 minutes. Peter Gleick of the Pacific Institute writes in its World Water report.even though the businesses profiting from the sales are thriving from access to public water sources. Water flows through filters that remove particles larger than one micron in size. the water must have the same composition and quality as the water that naturally flows to the surface.and Rs. "In these regions. both in rural and urban India. such as "Cryptosporidium". is priced around Rs. with brands such as Himalayan and Catch. an antimicrobial agent." writes . water is turned into a vapor. suffer from inadequate or no tap water supply. Minerals and trace elements must come from the source of the underground water. the country's financial capital. Municipal water is usually treated before it is bottled. 2011 said it has roped in Bollywood actor Sharman Joshi as the brand ambassador for its carbonated lemon drink brand 7UP. is the biggest segment and includes brands such as Parle. Spring water Derived from an underground formation from which water flows naturally to the earth's surface.110 a litre. get a mere two hours of daily water supply. * Reverse osmosis. since chlorine can leave residual taste and odor to the water." The institute reasons that governments should tap into spending on commercial water by consumers to secure funds to provide safe water at fraction of the cost. A rail neer plant (water manufacturing unit) catering to the packaged drinking water needs of all railway stations in South India particularly Tamil Nadu was inaugurated at Palur.000 litres of water per day. Mineral water. the failure of governments to provide basic water services has opened the door to private companies and vendors filling a critical need. Well water. or other suitable process and that meets the definition of "purified water". The bottled water treatments include: * Distillation. to disinfect the water instead of chlorine. Since minerals are too heavy to vaporize. The company's marketing campaign – ‗Gussa Hatao. Water from an underground source that contains at least 250 parts per million total dissolved solids. They are priced in the range of Rs. Why Bottled water? Millions of people. nearly 60 kms from here. They cannot be added later. Bottled water has been treated by distillation. Bottled water fills a void created by government failure to address basic services. reverse osmosis. * Ozonation. Bisleri. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. and the vapors are condensed into water again.20 a litre. which taps into an aquifer. they are left behind. This is the third in the country and the first in South India. albeit at a very high cost to consumers. on Monday. If some external force is used to collect the water through a borehole. In this process. PepsiCo signs up Sharman Joshi as 7UP brand ambassador Food and beverage maker PepsiCo on March 21.10-12 a litre. So bottled water is much in demand by residents . sand and earth that contain water--which is under pressure from surrounding upper layers of rock or clay. "In many parts of the world. which is nothing but treated water. Coca-Cola's Kinley and PepsiCo's Aquafina. Artesian well water Water from a well that taps an aquifer--layers of porous rock. Even some parts of Mumbai. Water from a hole bored or drilled into the ground. Tap Water Some bottled water also comes from municipal sources--in other words--the tap. Packaged drinking water. Chill Machao‘ -.

were in India in last week November 2011 with Drop4Drop on its mission to help alleviate the world water crisis through installation of wells to provide clean water. Currently the Drop4Drop team is in the Routhulapudi district of East Godavari. a person can buy one square metre of land and take all the groundwater of the surrounding areas and the law of land cannot object to it. Trupthi (Chennai) and Yes (Nadiad) were included because of their regional popularity. says the CERS survey. To conform to international standards for such testing. Again during a surprise inspection by the health committee chairman Manjunatha Reddy and team at two mineral water units in the Bangalore on January 11. Bisil (Mehsana). As many as 10 of the 13 brands had foreign floating objects in clear violation of norms. In India around 100 companies sell an estimated 424 million litres of bottled water valued at around Rs 200 crore in the country annually . Source: Life Water Water resources over-exploited The majority of the bottling plants are dependent on groundwater. For the current project in India. He was found mixing mineral water with borewell water and selling it in cans to the public. an independent non-profit institution with a sophisticated product-testing laboratory. theoretically. recently carried out a detailed study on 13 major brands of bottled water available in the country.000 people with clean drinking water. The charity provides up to 1000 litres of clean drinking water to developing communities for every bottle of Life Water sold. So how safe is bottled water? Not that safe. This means that.were selected on the basis of their dominant position in the overall market. The national brands -Bisleri (separate samples were taken from their units in Bangalore. Well the short answer is they are both unhealthy. Private companies in India can siphon out. it was found that mineral water production unit owners were bottling borewell water. exhaust and export groundwater free because the groundwater law in the country is archaic and not in tune with the realities of modern capitalist societies. Nirantar (Thane). The units were also illegally using several branded labels on the bottles to market the water. Calcutta and Baroda) and Bailley (Mumbai and Surat) -.900% profit.of drinking water in India. the Ahmedabad-based Consumer Education and Research Society (CERS). Ghaziabad. this makes it highly acidic. Most bottlers claim that their water is 100 per cent bacteria-free and contains minerals that make it tastier and healthier. Simon Konecki and Lucas White.Saiganga (Ahmednagar). filters it. Aquaspa (Mumbai). But is the water in these bottles really safe to drink? Do they conform to international or national standards? To find out. To ensure fairness. Golden Eagle (Chennai).0 pH neutral. This law is the core of the conflict Vermont Students Toward Environmental Protection (VSTEP) aims to spread student awareness of environmental issues at UVM and to promote sustainable university . They create huge water stress in the areas where they operate because groundwater is also the main source . The ironic part is that tap water is legislated to be 7. Life Water and Drop4Drop donate 40 wells in India Life Water founders. proceeds from the sale of Life Water will help to provide 40 wells in East Godvari providing thousands with clean drinking water. Andhra Pradesh where they are installing 40 bore well projects in 40 communities providing 50. 21 bottles of each brand were tested in the CERS laboratory against "analytical" and "sensory" parameters as well as for "microbiological" contamination.in most places the only source . One of the most ironic parts of the bottled water tragedy is that the water bottling industry gets the water free. They first dump a TON of cholrine in the water to kill off all the bad bacteria. The existing law says that "the person who owns the land owns the groundwater beneath".This has created huge conflict between the community and the bottling plants. The standing committee visited a mineral water production unit called AM Enterprises and found the owner selling water without an ISI mark from the Bureau of India Standards.Bottled Water: How Safe? The bottled water industry has spent billions over the past decade to sell you on the idea that bottled water is better than tap water. bottles it and sells it back to us at 1. 2011. the results were sent to the individual companies for their comments.

The story is replicated across India. bottled water accounts for as many as 1. in Uttar Pradesh state. the gravest ranking across the country policies. Up to 40% of bottled water comes from the same source as tap water.24. (It takes about two to three litres of groundwater to make one litre of bottled water. says the website of the North American "Think Outside the Bottle" campaign.10 per litre Kinley water has a raw material cost of just 0. India‘s largest bottled water brand.at a cost of 14 paise per 1. Bottled water companies earn high profits What is amazing is that people are prepared to pay Rs. Coca-Cola gets its water free except for a tiny cess (for discharging the wastewater) it pays to the State Pollution Control Board . only 20% ever get Bisleri To Open Own Outlets To Sell Bottled Water Bisleri. billions of bottles end up in the ground every year.000 a year during 2000-02 and Rs. according to the SGA resolution in support of a sustainable beverage system. In addition. which could be the first such by any major bottled water brand in the world.000 tankers carry water drawn from farmland surrounding Chennai. Sadly. In south India.03 paise.500 villagers defied a police cordon and marched to Coca-Cola's bottling plant in Mehdiganj village. thousands of fuel trucks converted to be water carriers sell ground water to households and establishments at about $10 for 5. demanding that the company immediately shut down its bottling plant. Globally. has announced plans to open a chain of exclusive retail outlets across the country to stock its own brand on November 24. Plastic Bottles Pollution Tap water is a local product that needs no packaging.) On April 7.5.246 in 2003.000 liters. So.a little over Rs.02-0. Varanasi. according to the Sierra Club. Not only the Coca-Cola but there are thousands of brands in India's $445 million packaged water industry. He estimates a $148 million tanker industry is cashing in on Chennai's acute water scarcity. more than 1. but is sold back to consumers at hundreds of times the cost. 2011. Not just bottlers are involved.25 paisa per liter excluding labors cost) pales into insignificance before the price of the product. according to the VSTEP website.000 litres. India's Ministry of Water Resources has ranked 80% of ground water resources in Rajasthan as "over. a Rs. 12 for a liter of water-in India especially when the cost of material input (0. Take for instance the case of Coca-Cola's bottling plant in drought-prone Kala Dera near Jaipur. More than 13.exploited" and nearly 34% resources as "dark/ critical". By banning bottled water from campus.between the community and the companies and the major reason for making the business of bottled water in the country highly lucrative. The group said that setting up .5 million tons of plastic waste annually. In January. including in New Delhi. UVM would be the first public university to discontinue the sale and distribution of bottled water. the New Delhi-based Energy and Resources Institute (TERI) advised Coca-Cola to shut a bottling plant in the droughtstricken state of Rajasthan. It extracts half a million litres of water every day . due to growing pressure from rivals at regular retail outlets. The company said it was embarking on the ambitious move. according a social activist R Srinivasan.

bottling protests in India against Pepsi and Coca Cola in India Pro-tap water consciousness The London Evening Standard newspaper ran a "Water on Tap" campaign Coca-Cola India in April to have tap water available for drinking in city restaurants and bars. By purchasing bottled water. The anti. The truth is. The other 80%? Besides landfills. In 2007. Plastic Bottles requires costly Oil Making the plastic in the bottles requires 47 million gallons of oil annually. The Palakkad bottling factory in Kerala was closed in 2005 after protests from activists and residents. including a launch date or the number of outlets planned.sometimes halfway around the world. free of charge. you‘re indirectly raising the price of gasoline and contributing to Global Warming and climate change. A high-level state panel concluded last year that the plant had caused environmental and soil degradation as well as water contamination. On February 25. the mayor's office. posing a risk to marine life.5 million tons of carbon dioxide emissions and required the equivalent of more than 17 million barrels of oil. forcing the villagers to pay for water that they used to be able to use as a community. Yet the vast majority of us have an unlimited source of clean. including the creation of billions of soon unwanted plastic containers. Americans drank more than 30 billion single-serving bottles of water last year. The legislation adopted by the state assembly on Thursday creates a tribunal empowered to process claims for alleged losses resulting from violations of environmental regulations. many bottles end up in oceans. The anti-bottling protests The anti-bottling protests in India against Pepsi and Coca-Cola echo increased concern in Europe and the United States over the proliferation of bottled water. Economists at the California-based Pacific Institute that estimated the Coca-Cola India has . and recommended a fine of 47 million dollars. Costa Coffee and McDonald's. 2011 the Indian state of Kerala has passed a bill allowing compensation claims against soft drink giant Coca-Cola over alleged environmental damage caused by a bottling plant. the companies take water that once belonged to an entire village and buy it for themselves. Following growing pro-tap water consciousness. In India. protests against the bottling plant in drought-prone Kala Dera near Jaipur focus on the source of the packaged water and how bottling companies are grabbing underground water. according to the Container Recycling Institute. according to the Pacific Institute. EPA-regulated tap water flowing from our faucets. In those places. And that doesn‘t include the jet fuel and gasoline required to transport the bottles. leading restaurants and chains such as Starbucks. bottled water sales in Britain dipped 9% in the year to March 08. Coca-Cola denied all the allegations. a chain of ‗Bisleri Shopees‘ would ―require a lot of working and deployment strategies to be in place.recycled. the manufacturers of plastic water bottles generated more than 2. Deploys SolarThe tabloid reported getting support for its anti-packaged water campaign Powered eKOCool from the London Chamber of Commerce and Industry. which is presently being worked upon‖. such as India and Fiji. many water companies get their water from sources in developing countries. The company did not provide any further details for the concept.

along with tap water from utility company Thames Water and water from the Decanter office water cooler. The beverages kept inside the cooler during the previous night or early morning get chilled and are ready to be served in the morning. which last December featured top wine tasters testing unmarked samples of water from 22 brands. and Bling H20 (in Swarovski crystalstudded bottles) at $79 a liter. As many as 10 of the 13 brands had foreign floating objects in clear violation of norms found in the survey. Decanter editor Guy Woodward said the tasting test exposed the "outrageous" prices of mineral water. Bottled Water law in India The term "mineral water" is misleading because our laws do not stipulate the minimum mineral content level required for water to be labelled as such. despite the fact that the product is often no healthier than tap water and costs up to 10. Bottlers successfully killed this requirement for bottled water. the author of report. Up to 70% of bottled water is unregulated by the Food & Drug Administration. has introduced the eKOCool in 20 rural regions in Agra (UP) this summer. says the global consumption of bottled water has grown by 57 per cent over the past five years. The solar cooling equipment also cuts down the costs incurred in the use of electric power or purchase of ice to keep the bottles in chilled condition. Evian (15th). The notion that commercial products taste better has also taken a knock from Decanter. an independent non-profit institution with a sophisticated producttesting laboratory. The company. The cooler is designed to keep two crates of bottles. ask why consumers are readily paying for bottled water typically costing a thousand times more per liter than high-quality municipal tap water. says that the $100 billion spent each year on bottled water is nearly 7 times the sum invested in providing safe drinking water in developing countries. a chest cooler powered by solar energy. The CERS study indicates that there is an urgent need to revise standards for bottled water.000 times more. 420 Volcanic sells at $99 a liter. "Do they have a real taste preference for bottled water? Or is the convenience of the portable plastic bottle the major factor? Are they taken in by the images portrayed in commercials and on the bottles?" The study. each containing 48 numbers of 300 ml glass bottles in chilled condition.friendly way to boost its beverage sales in remote places in rural India that do not have sufficient electric power. The new introduction provides the company a competitive advantage over its rivals in exploiting the Indian rural markets. Health Issue-Purity of bottled water City water systems must issue ―right to know‖ reports about what‘s in the water. The Indian business arm of the Atlanta-based company has developed eKOCool. found an eco. Emily Arnold. conducted by the US-based Earth Policy Institute. a British magazine. and the world's most expensive bottled water 420 Volcanic (18th) and Bling H20 (22nd out of 24 brands tasted). Ahmedabad-based Consumer Education and Research Society (CERS).$100 billion value of the global industry. . Acceptance of the supposed purity of bottled water is being undermined in India by the government Health Department's warning of pesticides and contaminating organisms being present in some bottled products. under a pilot project. It found that the sales from the outlets have almost increased by five times. The Decanter panel ranked serviced tap water third in the list. The solar cooler can also be used to charge cell phones or supply power to homes. "Are consumers willing to pay this price because they believe that bottled water is safer than tap water?" Pacific Institute experts ask. recently carried out a detailed study on 13 major brands of bottled water available in the country. above the world's leading brand.

Ramesh Chauhan. the first line of Indian Coconut Water available to US consumers. 2011. urging governments to strengthen water quality management and asking water suppliers to improve their faulty service to consumers. New development in bottled water industry Indian Railways to set up packaged water plant by Jan 2012 November 22. 2011: Water purification appliances-maker Eureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product on a pan-India basis by next year.This endeavor has been described as a world first study that comes in the midst of growing criticism of bottled water. 2011: Juvenex Inc. soft drink and juice maker. Stored in earthen pots. New WHO guidelines for safer drinking water supply systems The World Health Organisation (WHO) has issued revised drinking water guidelines on July 26. announces the introduction of KarmaLife Coconut Water. The study was Bottled water Manufacturing conducted under the auspices of eminent plant researchers from Melbourne‘s Monash University. where volume growth is significantly lower than two years back in any case. announced that it is setting up "microbreweries and brew pubs" in West Bengal . Bottled water company SCPF sets up microbreweries in West Bengal August 25 . Rainwater is safe. PepsiCo reported 17% volume growth during April-June while Coca-Cola grew 8%. 2011: Shivsu Canada Pure Fillers Pvt. The baseline remains 'The sweet taste of purity'. (SCPF) a bottle water. 2011: In the Rs 11. as per an Australian study. Yet the common summer sight of water matkas (earthen pots) in public offices and spaces is giving way to upturned plastic drums dispensing packaged water. a top company official .000-crore soft drinks market. in order to prevent often fatal water-borne diseases. The plan was meant to be implemented in March this year. but contrary to their beliefs. 2011: Red Lion has come up with a new campaign for mineral water brand Bisleri that features a new thought 'Stay Protected'. Unique to the category. doesn’t bring about adverse effects. KarmaLife uses only Coconut Water from India. for instance.Ltd. chairman. The entire team took a look at 300 homes that used rainwater collected in water tanks as their primary drinking source. explained. Indian Coconut Water have the best taste among coconut waters given the indigenous soil and growing conditions. 2011: The railways had decided to set up packaged drinking water bottling plants on Design.Traditional Indian methods of cooling and purifying water Now people of India turning their backs on the country's ancient methods of cooling and purifying water.‖ said an official spokesperson here on Saturday. PepsiCo sales growing twice as fast as Coca-Cola August 10. Eureka Forbes to enter packaged drinking water market MUMBAI: July 15. October 20. it is not only refreshingly cool and tasty but is said to become bacteria-free. Bisleri International. drinking of untreated rainwater is safe for human health. being the product attribute. ―We expect 5 Microbreweries and 5 Brew pubs to be opened in the next 6 months through prospective investors. October 2. "'The sweet taste of purity' is still there as a baseline. India‘s demand for beer is growing at the rate of 25 to 30% per annum. This is the biggest gap in growth between the two cola rivals in the past 3-4 years when they were growing neck-to-neck. Finance. Operate and Transfer (DBFOT) basis and were seeking proposals from interested private parties for the same. For centuries people have thought rainwater as unsafe. According to latest data. Build.

the report prepared by Crisil estimates it at over 285 million crates (about 20 billion units) a year. Soft-drink major hikes prices on rise in VAT Mumbai.said. PepsiCo has removed its once famous Fido Dido mascot and appointed Bollywood actor Sharman Joshi as its brand ambassador for its 7Up cold drink. Railways hikes capacity of Rail Neer plant at Khagau June 8. India plan $160 mln PET plant in Ain Sokhna June 21.5 per cent earlier. officials said. whereas the competitor Coca Cola has removed its tag line "Sedhi Baat No Bakwas" with "University of Freshology" for its Sprite brand. bottled water. ‗Rail Neer‘ is the brand name under which the railways sell purified bottled water across the country. Bisleri.25-litre bottle of Thums Up is now available for Rs 39. 2011: A joint Indian-Egyptian venture will see the construction of a polyethylene terephthalate (PET) plant in Ain Sokhna at a cost of $160 million. 2011: Bottled water major Bisleri International said it is looking at entering Middle East countries as part of its strategy to expand its overseas presence. up from Rs 37. Egypt. Prices of 200 ml bottles of Sprite. the company said it will consider setting up more manufacturing facilities outside India. For instance. 2011. major companies have rebranded their range of beverages products. June 30.The company will sell the product under the brand name 'AquaSure'. The railways has increased its production capacity to one lakh bottles daily to cope with the growing demand in other zones. Tata's Himalayan. which increases to 5. These plastic products will include bottles. said senior Coca-Cola India officials.As part of the plan. food containers. Brands Rebranded To share the largest pie this summer 2011. shampoos and cosmetics. Pepsi's Aquafina and UB Group's Kingfisher are some of the brands vying for the top slot in the packaged drinking water space. but has not divulged the prices. Fanta and Maaza. 2011: Soft-drink major Coca-Cola has hiked prices by up to five per cent in at least two major markets such as Maharashtra and Delhi. Sprite.000 metric tons of PET plastic chips per year. The company has also increased prices of its two-litre bottles of Sprite and Thums Up to Rs 63 from Rs 60. Growing use of packaged mineral water set to boost sales The growing use of packaged mineral water for cooking and washing is set to boost sales in the branded water segment this summer 2011. The state value-added tax (VAT) has increased to 20 per cent from 12. In April. Coca Cola and Pepsi dominate the Indian soft drinks market. in 20-litre and one-litre bottles.2 million during peak season. The Indian subsidiary of the US cola giant blames increase in the value added tax (VAT) levied by state governments of Maharashtra and Delhi for the price hikes.200 metric tons per day producing about 420. Report prepared by Crisil For the total soft drink (carbonated beverages and juices) market. where prices range from Rs 20 to Rs 120 for a 20-litre can. After the price hike. the firm that sells Thums Up. Tata’s Loses Dispute Over ‘Himalayan’ Brand on 17th February 2011 . May 23. Mineral water market in India is a 65 million crates industry. bottled drinks. The factory‘s production capacity will reach 1. This is the second price increase being done by the company in the last two months. The market is predominantly urban with 25 per cent contribution from rural areas. a 1. On an average. Bisleri looking to enter Middle East countries NEW DELHI. had hiked prices of its aerated beverages by up to nine per cent due to surging packaging and transportation costs. The site where the plant is expected to come up is called GIP (Great Indian Peninsula) railway tank in the MIDC area.9 million crates. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during off-season. Railways to set up own bottling plant The Indian Railway Catering and Tourism Corporation (IRCTC) are planning to set up their own bottled water plant in Ambarnath a news on February 20. 2011: The Rail Neer (mineral water) plant at Khagaul has proved to be a good revenue earner for the railways. the monthly consumption is estimated at 4. Maaza and Limca are up by Rs 1 from Rs 9.

The report found that kids with diabetes.000 bottling plants is on track to improve water efficiency by 20 percent between 2004 and 2012. Iraq and UAE. SC quashes action against Pepsi over pesticide content on Nov. 2 a litre. which will be the industry‘s single point of interaction with the government and help companies comply with food safety guidelines and other . kidney or liver diseases could suffer from heart palpitations. Texas. according to the city's Department of Watershed Management. he explained. The State government which was generating a huge income from sale of Indian made Foreign liquor (IMFL) through TASMAC outlets should think of making available good drinking water to people. has announced plans to export 12 billion gallons of water per year from the Blue Lake Reservoir in Sitka. 2011. and 1. That's about what Atlanta uses in five months. president and CEO of S2C Global. Existing oil tankers cannot be used because of potential contamination from leftover oil residues. cardiac arrest or death from consuming the drinks. after its Mount Everest bottled water brand lost out to Bisleri International. The company had argued that it was following universally accepted norms with regard to pesticide residue in food articles. which says young people shouldn't consume the beverages. 2 a litre. India‘s Intellectual Property Appellate Board has ruled that registering the word 'Himalayan' does not give exclusive rights to any company to use the term as a trademark for its products. 2010. 2010 quashed the prosecution of soft drink giant PepsiCo by the Kerala government over the pesticide content found in its bottles picked at random from the market. the company said. Federation General Secretary said. 2010 suggested the State government take over the sale of bottled drinking water and make it available at Rs. according to a report in the journal Pediatrics on February 14.43 liters are used for manufacturing processes such as rinsing. India to Serve as Hub for Imported Alaskan Water S2C Global Systems. to a new.000 crore even if it sold water at Rs. The company says its global system of about 1. 19 The Supreme Court on November 19. told India-West October 15. while custom-built water-transport tankers. cleaning and cooling. The water will be packaged at the hub. organizers wanted to go as green as possible and so they did not provide delegates bottled water and instead offered Copenhagen tap water in corn starch cups. costing about $75 million. A three-judge bench headed by Justice Altamash Kabir set aside the criminal proceedings. yet-to-be-built water hub on the west coast of India The first shipment to the new hub in India — whose location remains undisclosed for security reasons — is at least 18 months away.43 liters of water to produce an average one-liter beverage. The government could earn revenue of Rs 5. Formation of Indian Beverage Association (IBA) In July 2010 rivals Coca-Cola and PepsiCo have come together along with other beverages makers and bottlers to form the Indian Beverage Association (IBA). mainly accepting the argument of the company that there was no law or standard governing pesticide adulteration in cold drinks. Coca-Cola Company looking ahead for water Coca-Cola uses 309 billion liters of water annually to produce its beverages. TN Govt urged to take over the sale of bottled water The Tamilnadu Water Supply And Drainage Board (TWAD) Workers Federation on May 15. Alaska.The Tata Group has lost its attempt to gain exclusive rights over the word ‗Himalayan‘. In 2008. will be built over the next 18 months. One liter goes into the beverage itself. Coca-Cola used 2. Report Warns Energy Drinks Can Be Dangerous for Kids Popular energy drinks made with caffeine can be dangerous for children and teens. based in San Antonio. he said adding that multi-national and private companies selling packaged drinking water were earning crores of rupees as profit whereas actual cost of purifying water was less than five paise per litre. including Saudi Arabia. Rod Bartlett. mood disorders and heart. and then distributed in India as well as several GCC – Gulf Cooperation Council – countries. Bloomberg reported. The water hub will be built in the next six months. Go Green In December 2010 at the Copenhagen Climate talks. seizures.

energy drink maker Red Bull. bottling companies Pearl Drinks and Bengal Beverages.regulations. Juices maker Dabur. packaging company Tetra Pak. and drip and sprinkler s .

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