Institute of Distance Education University of Madras IDE Buildings, Chepauk Chennai - 600 005.

MBA INTEGRATED - MASTER OF BUSINESS ADMINISTRATION / SUBJECT CODE Year FIRST YEAR FIRST YEAR FIRST YEAR FIRST YEAR FIRST YEAR FIRST YEAR SECOND YEAR SECOND YEAR SECOND YEAR SECOND YEAR SECOND YEAR SECOND YEAR THIRD YEAR THIRD YEAR THIRD YEAR THIRD YEAR THIRD YEAR THIRD YEAR THIRD YEAR FOURTH YEAR FOURTH YEAR FOURTH YEAR FOURTH YEAR FOURTH YEAR FOURTH YEAR FOURTH YEAR Paper 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Language English Principles of management Financial accounting Managerial economics Business communication Cost and management accounting Business environment Business regulatory framework Business statistics and mathematics Business organisation Organisational behaviour Financial management Marketing management Production and material management Human resource management Entrepreneurship development Banking and financial services Introduction to information echnology Principles of insurance Business ethics Legal systems in business Research methodology Applied operations research Computer language for management Business policy Subject Sub Code

MBN1A MBN1B MBN1C MBN1D MBN2A MBN2B MBN2C MBN2D MBN2E MBN2G MBN3A MBN3B MBN3C MBN3D MBN3E MBN3F MBN3G MBN4A MBN4B MBN4C MBN4D MBN4E MBN4G MBN4H

FIFTH YEAR FIFTH YEAR FIFTH YEAR

27 28 29

Strategic Management Management Information System and EDP International Marketing

MBN5A MBN5B MBN5C

ELECTIVE SUBJECTS a) 30 31 32 33 b) 30 31 32 33 c) 30 31 32 33 d) 30 31 32 33 e) 30 31 32 33 f) 30 31 32 33 g) 30 31 32 33 MARKETING Marketing Research and Consumer Behaviour Advertising Management and Sales Promotion Sales Management and Distribution Management Services Marketing FINANCE Corporate Finance Security Analysis and Portfolio Management Tax Management Merchant Banking and Financial Services SYSTEMS Data base management systems System analysis and design Decision support system E-business technology and management HUMAN RESOURCE Industrial and labour relations Human resources development (HRD) Total quality management Training and development OPERATIOINS MANAGEMENT Supply chain management World class manufacturing Business process management and outsourcing Project management INTERNATIONAL BUSINESS MANAGEMENT Export management and documentation Foreign exchange management Management strategies of mincs Import management TRAVEL AND TOURISM MANAGEMENT Front office management Principles of tourism Hospitality management Customer relations and services management MBN01 MBN02 MBN03 MBN04 MBN05 MBN06 MBN07 MBN08 MBN09 MBN10 MBN11 MBN12 MBN13 MBN14 MBN15 MBN16 MBN17 MBN18 MBN19 MBN20 MBN21 MBN22 MBN23 MBN24 MBN25 MBN26 MBN27 MBN28 .

h) 30 31 32 33 i) 30 31 32 33 j) 30 31 32 33 EDUCATIONAL MANAGEMENT Educational policy. planning and administration Economics of education Educational institution management Institutional linkage for educational management HOSPITAL MANAGEMENT Health policy and health care-system Hospital planning and designing Hospital records management Counselling APPAREL MANAGEMENT Textile and fabric science Fashion merchandising Apparel manufacturing technology Apparel production management MBN29 MBN30 MBN31 MBN32 MBN33 MBN34 MBN35 MBN36 MBN37 MBN38 MBN39 MBN40 .

34 PROJECT WORK/OPTIONAL SUBJECTS OPTIONAL SUBJECT GROUP-A Retail Marketing Rural marketing Industrial Marketing Customer Relations Management and Relationship Marketing GROUP-B Organisational Development Entrepreneurship and Management of Small Business Derivatives Risk Management and Insurance GROUP-C WTO Constitution and Operation Global Investment. Instruments and Institutions Global Tourism Emerging Issues in Tourism GROUP-D Educational Infrastructure Instructional Design and Curriculam Development Hospital Core Services Hospital Support Services GROUP-E Integrated Materials Management Value Analysis and Engineering Fashion Retail Management Consumer Behaviour in Fashion 1 2 3 4 MBW01 MBW02 MBW03 MBW04 1 2 3 4 MBW05 MBW06 MBW07 MBW08 1 2 3 4 MBW09 MBW10 MBW11 MBW12 1 2 3 4 MBW13 MBW14 MBW15 MBW16 1 2 3 4 MBW17 MBW18 MBW19 MBW20 .

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