THE CYPRUS INSTITUTE OF MARKETING

2011

2011 ASSIGNMENTS

2011-2012 ASSIGNMENTS

DIPLOMA IN MARKETING MANAGEMENT

THE CYPRUS INSTITUTE OF MARKETING

BUSINESS ENGLISH

ASSIGNMENT 1

Question

You are working as a marketing manager in the Costa Coffee company in Cyprus. The company wants to open a new café and needs to determine the best location for the new café according to the factors that make it a good and profitable establishment.

Your task is to write a formal proposal to your CEOs, stating clearly where and why the new café should be opened!

Format: Essay type, produced on a laser printer.

Words: 2000

Deadline: 16th December, 2011

) .(No assignments will be accepted after this date.

.but less than 2 percent of that money has been handed over so far to the United Nations-backed body set up to handle it. a CNN investigation has found. Estonia and Australia. about two months after the earthquake -. Donors promised $5.THE CYPRUS INSTITUTE OF MARKETING BUSINESS ENGLISH ASSIGNMENT 2 Question Read the following article written for CNN by Joe Johns and Mary Anne Fox on July 14. Only four countries have paid anything at all: Brazil. Norway. most governments that promised money to help rebuild the country have not delivered any funds at all. 2010 and answer the questions which follow. Most countries fail to deliver on Haiti aid pledges Six months after a devastating earthquake struck Haiti.3 billion at an aid conference in March.

and I'm trying to get the others to give me a schedule for when they'll release it. "I'm going to call all those governments and say. although it has written off some of Haiti's debt. a U. .$1. said he plans to put pressure on governments that have been slow to deliver on their promises. Former President Bill Clinton.15 billion. the ones who said they'll give money to support the Haitian government. Venezuela promised even more -.32 billion. with the money tied up in the congressional appropriations process. special envoy for Haiti. I want to try to get them to give the money.The United States pledged $1.N. It has also paid nothing." Clinton told CNN's Anderson Cooper earlier this week. It has paid nothing.

The money was provided directly to the Haitian into the Interim Haiti Recovery Commission. France and Canada are also among the countries that have not yet followed through on their pledges. and about another $200 million went directly to the government of Haiti to help it get back on its feet. CNN compiled the information for this report by reviewing commission figures and surveying the donors that had made pledges to determine the disposition of those pledges. There is some dispute about the World Bank's contribution The bank says it has made million has "already been World Bank says that this government and did not go available $479 million dollars. That's about 9 percent of the money that was pledged. But about $200 million was money that had been in the pipeline for aid work before the earthquake. and they want to hold their money as long as possible. and of that $56. The pledges are for fiscal year 2011-2011. about $506 million has been disbursed to Haiti since the donors' conference in March. Sedky said. Development Program.N.6 used" for different government-led projects. said Jehane Sedky of the U. . Altogether. That has left the commission with about $90 million in donations since the conference. so the donors have until the middle of next year to get the funds to the Haiti recovery commission.He said the worldwide economic crisis was at least partly to blame. Sedky said. Sedky explained. CNN found. Spain. "I think that they're all having economic trouble. No countries told CNN they do not plan to deliver the money eventually." Clinton said.

." he said. coordination systems in Haiti have actually functioned reasonably well.N.U. "Compared with other disasters. spokesman Farhan Haq said Wednesday that aid delivery to Haiti is going relatively well compared to other disaster relief efforts the world body has bee n involved in. adding that there was no requirement for aid efforts to work within systems.

what we've been trying to do is coordinate the aid responses as best as we can. and is holding some money in reserve for more permanent projects such as shelter and water. meanwhile. are spending money as fast as they get it. 1. According to recent U.000 latrines have been built.Some charities."But within that constraint." he said. The Red Cross has spent $148 million of the $468 million it has taken in.5 million remain in overcrowded displacement camps. and we are trying to provide food as quickly as possible.has received $112 million and spent $65 million.000 homes uninhabitable. the quake destroyed 60 percent of government infrastructure and left more than 180. Six months later. reports. but that's not part of the $5. what should they have done differently? Format: Essay.000 dead. 300. The group plans to spend more than $109 million by the end of the year. Private money has also come in from the Clinton Foundation. The January 12 quake left more than 220. According to the United Nations. more than 1. . Doctors Without Borders -. and thousands of kilos of food and humanitarian resources have been delivered to those in need.N.3 billion pledged by countries at t he conference in March.300 camping sites and 11.primarily a disaster-relief organization -.000-plus injured and more than 1 million homeless. Questions: What responsibility do you think the international community has when natural disaster strikes a community as it did in Haiti? Do you feel the international community failed the Haitian people? If so. while others are planning long-term projects. spokesman Michael Goldfarb told CNN. produced on a laser printer. it says. from Mexican telecommunications billionaire Carlos Slim Helu and Canadian mining investor Frank Giustra.

) .Words: 2000 Deadline: 6th April. 2011 (No assignments will be accepted after this date.

analyse its main components and discuss its application in organisations. Words: 2000 . produced on a laser printer. Format: Essay type.THE CYPRUS INSTITUTE OF MARKETING BUSINESS ORGANIZATION ASSIGNMENT 1 Question Explain the term Corporate Social Responsibility (CSR).

Deadline: 16th December. 2011 (No assignments will be accepted after this date.) .

Format: Essay type. Words: 2000 (approximately 1000 words per question) Deadline: 6thApril. produced on a laser printer.THE CYPRUS INSTITUTE OF MARKETING BUSINESS ORGANIZATION ASSIGNMENT 2 Question Explain the purpose of Performance Appraisals. 2011 . Describe a Performance Appraisal System and discuss its effectiveness.

) .(No assignments will be accepted after this date.

Do you agree? Question 2 What is misrepresentation and what are the main categories? .THE CYPRUS INSTITUTE OF MARKETING COMMERCIAL LAW ASSIGNMENT 1 Question 1 Agreement is the most important requirement for a valid contract.

Format: Essay type. produced on a laser printer. 2011 (No assignments will be accepted after this date.) . Words: 2000 (approximately 1000 words per question) Deadline: 16thDecember.

2012 . Do you agree or disagree? Illustrate your answer with real life examples. Words: 2000 (approximately 1000 words per question) Deadline: 6thApril. Format: Essay type.THE CYPRUS INSTITUTE OF MARKETING COMMERCIAL LAW ASSIGNMENT 2 Question 1 The Sale of Goods Act 1979 ensures gives more protection to the consumer than the seller. produced on a laser printer.

) .(No assignments will be accepted after this date.

Format: Essay type. produced on a laser printer.THE CYPRUS INSTITUTE OF MARKETING ECONOMICS ECONOMICS ASSIGNMENT 1 Question 1 (1000 words) Analyse the Production Possibilities Frontier (PPF) and explain how it illustrates the main economic concepts. Question 2 (1000 words) Explain the term Economies of Scale and analyse its main types. .

Words: 2000 (approximately 1000 words per question) Deadline: 16thDecember. 2011 (No assignments will be accepted after this date.) .

) .THE CYPRUS INSTITUTE OF MARKETING ECONOMICS ECONOMICS ASSIGNMENT 2 Question Explain the main types of unemployment and discuss ways to manage this phenomenon. produced on a laser printer. Words: 2000 Deadline: 6thApril. 2012 (No assignments will be accepted after this date. Format: Essay type.

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THE CYPRUS INSTITUTE OF MARKETING MARKETING MANAGEMENT ASSIGNMENT 1 Question 1 (1000 words) Define and comment on the Societal Concept. Format: Essay type. . Question 2 (1000 words) Discuss the importance of the External Environment for the success of an Organization. produced on a laser printer.

) .Words: 2000 (approximately 1000 words per question) Deadline: 16thDecember. 2011 (No assignments will be accepted after this date.

produced on a laser printer. a luxury brand of Italian shoes.THE CYPRUS INSTITUTE OF MARKETING MARKETING MANGEMENT ASSIGNMENT 2 Question You are the Marketing Manager of Gold Shoes. You are about to open your new store in Nicosia. Words: 2000 Deadline: 6thApril. Format: Essay type. 2012 . Using the model of the 4Ps prepare a Marketing Plan for your company.

(No assignments will be accepted after this date.) .

Then it is replaced. A fair coin is tossed seven times. Find the probability of getting a red ball and a blue ball. A bowl contains 3 red balls. What is the probability that one of the cards was 5 if the sum of the two was 8? 2. A second ball is selected and its colo r noted. and 5 white balls. (All questions carry equal weight) 1. What is the probability of getting at leas t one tail? 3. A ball is selec ted and the color noted. There are 6 cards numbered from 1 to 6.THE CYPRUS INSTITUTE OF MARKETING STATISTICS ASSIGNMENT 1 Open Ended Questions. Use the following to answer 4 and 5: . and then one is drawn and put back and then another card is drawn and put back. 2 blue balls. They are placed into a box. You must show your work to receive full or partial credit.

Which is more resistant to outliers? Format: Answers should be written on Assignment paper. You must show your work in order to receive credit.Given the following set of numbers: X = {7. 5. You may use your calculator s automated functions to verify your answers.1.1. and evaluate the results. 1.) . 2. Deadline: 16thDecember. plug the numbers into the formula.5.1} 4. State the formulas (or procedure) for these values.8. Find the median. 1. mean and standard deviation. 2. Compare the mean and median. 2011 (No assignments will be accepted after this date.

THE CYPRUS INSTITUTE OF MARKETING STATISTICS ASSIGNMENT 2 ANSWER ALL QUESTIONS QUESTION 1 CALCULATE: 8 8 7 6 8 7 6 5 P P P P C C C C 3 4 6 1 3 5 2 0 QUESTION 2 .

8 5.6 8.3 8.7 7. f. what is th e probability of having 4 customers arriving in any hour? .8 and 10.9 6.8 9.0 5.4 12.9 6.12. 00 Find the maximum Find the minimum Find the mode Calculate the arithmetic mean Calculate the geometric mean of: 5.0 10.2 9.7 11.75 what is the total population of a city of 250 families? QUESTION 3 If the mean rate of arrival in a restaurant is 10 customers per hour.3 and 7. b.8 7. e.4 9.7 11.9 10. d.2 4.1 10.6 a.9 8.8 8.2 6.5 11.7 13.4 If the mean family size is 4. c.1 7.1 8.4 9.3 5.1 13.4 10.

Inc. Calculate the standard deviation QUESTION 5 Listed below are the commissions earned ($000) last year by the sales representa tives at the Furniture Patch. (iv) At least one red. $13. $87. $7. the color is marked each time and then placed back in the box. $15. (ii) Neither is black. Calculate the median c.7 a. A ball is drawn at random from the box. 5 are blue and 8 are gr een.6. Find the probability that: (i) All are red. $17.2. $22. $43.4.0. $3. $17. b. The experiment repeated three times.1. 5 are black.8. $13. (iii) One black. What is your conclusion regarding the skewness of the data QUESTION 6 A box contains 20 balls of which 2 are red.6. Calculate the arithmetic mean b. Compute the Pearson s skewness coefficients.6.9. $38.7.QUESTION 4 Defects Workers 0-2 7 3-5 9 6-8 10 9-11 8 12-14 11 15-17 6 18-20 5 21-23 8 24-26 7 a.6.3. . $10.3. one is blue and one red. $15.1. $5. $17.

4 . Draw a gra ph showing the correlation between the two stocks and briefly explain your answer.4 31. Day Stock A Stock B 1 12.0 2 12.QUESTION 7 Find the correlation between the 2 stock prices for the period given.4 3 12.5 31.9 30.

4 29.2 13 10.0 27.1 26.2 8 11.9 12 10.0 5 11.2 11 10.4 27.7 6 12.8 9 10.3 28.4 12.1 30.9 7 11.8 26.4 27.2 25.0 10 10.8 28.0 .

1 0.32 2 2.67 4 1.14 9.78 3 2.44 1 0.7 QUESTION 8 A company wants to estimate the relationship between its country s quarterly Growt h Domestic Product (GDP) and quarterly net income margin ((Net Income/Sales)*100). Quarter GDP % NI margin % 1 2.4 0.9 0.91 . Calculate the intercept and the slope and explain the relationship.8 0.0 0.4 25.

You must show your work in order to receive credit.1 0.3 3 2.9 1. 2012 .3 0.78 2 2.8 0.87 1 2.2 1.80 4 1.3 1. Deadline: 6thApril.83 4 2.84 Format: Answers should be written on Assignment paper.2 0.9 0.10 3 1.

(No assignments will be accepted after this date.) .