MARK EDWARDS EDELSTEIN 1884 Schoettler Valley Drive Chesterfield, Missouri 63017 Phone: (773) 336-2753 edwardsmark@gmail

.com QUALIFICATIONS SUMMARY Nationally recognized expert in Social Media, Word Of Mouth Marketing, Web 2.0 Applications, and Mobile Marketing. Highly experienced in use of all types of promotion and marketing technologies. Specialist in target marketing and positioning radio stations, web sites, and audio services to specific segments of the adult audience. Innovator in applying new marketing strategies to broadcast stations and associated products. Over 35 years radio experience, 27 of them as a highly successful Brand Manager and programmer in brands targeted at adults, especially females. Well versed in coaching and developing air talent and making programming and sales departments work well together in order to maximize revenue. Skilled in managing multiple stations with varied formats. Strong knowledge of FCC, FTC, financial rules and procedures. PROFESSIONAL EXPERIENCE KZPT/KUDL/KGEX-ENTERCOM COMMUNICATIONS – Kansas City, Missouri 2010 to 2011 Public Company (ETM) Radio Broadcasting Industry Brand Manager/Program Director/KZPT (2011) Program Director/KUDL/KGEX (2010 to 2011) • Initially hired to program KUDL and KGEX. Both products were overhauled and improved, but KUDL did not perform as expected with adults in younger part of 25-54 demo. Participated in decision to build new Bright AC station KZPT (99.7 The Point) targeting KUDL’s lower end and KGEX’s upper end to create a 25-49 female powerhouse. • Charged with building the new station from the ground up, including on-air, online, social media, and marketing. New station was created in 24 days and launched March 23, 2011. KZPT achieved immediate success and became a market leader in all female cume metrics. MARK EDWARDS WORLDWIDE-PROF. SERVICES – St. Louis, Missouri 2007 to Present Private Consultancy Practice Managing General Partner • Advisor to broadcast, online, music, and live entertainment industries on branding, programming, web usability, event planning and execution, and other related projects. • Specialist in creating integrated marketing plans using latest technologies, social media, and word of mouth marketing for clients around the country. • Building and maintain websites and blogs on a multitude of topics for this business and clients. KYKY/KEZK-CBS RADIO/INFINITY BROADCASTING – St. Louis, Missouri 2004 to 2010 Public Company (CBS) Broadcasting and Entertainment Industries Director of Programming (2006 to 2010) Program Director/KEZK (2004 to 2006) • Responsible for programming, brand management, marketing, research, and NTR program design for heritage Adult Contemporary Soft Rock 102.5 KEZK and established Adult Top 40 KYKY, Y98. • Brought KEZK to its highest ratings in all adult demos and #1 12+ for the first time ever, growing AQH and Cume despite lack of conventional marketing resources. • Took KYKY to #1 adults and women 25-54, something that had never been done.

MARK EDWARDS EDELSTEIN (Professional Experience– Continued)

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KOSI-ENTERCOM COMMUNICATIONS – Denver, Colorado 2002 to 2004 Public Company (ETM) Radio Broadcasting Industry Program Director • Responsible for programming, branding, and research of heritage Adult Contemporary station. • Re-launched station, refined music, and changed role of Air Personalities, making them a more integral part of the station's presentation and branding. • Interim PD of Hot AC KALC (Alice 106) between January and April of 2003. Focused music and promotions to better serve target audience. WVRV/WSSM-BONNEVILLE INTERNATIONAL – St. Louis, Missouri 2001 to 2002 Private Company Broadcasting Industry Operations Manager • Started as Program Director of WVRV and added WSSM in January of 2002. • Responsible for programming, marketing and promotion of Modern AC WVRV, "101.1 The River" and Smooth Jazz WSSM. • Oversaw move of stations into state of the art digital broadcast center. WEJM-GREATER MEDIA – Philadelphia, Pennsylvania 2000 to 2001 Private Company Broadcasting Industry Program Director • Responsible for programming and rebuilding Rhythmic Oldies station and changing that station into Hot AC "Mix 95.7". MARK EDWARDS MEDIA MARKETING LLC – Chicago, Illinois 1999 to 2000 Private Consultancy Practice President • Consultant to the radio, music, internet, and television industries focusing on programming, content, and marketing. Also served as personal coach to radio programmers. WLIT-AMFM/VIACOM/CHANCELLOR/AMFM – Chicago, Illinois 1990 to 1999 Public Company (VIA) Entertainment Industry sold in 1999 to Chancellor Media/AMFM Vice President, Programming • Responsible for programming, promotion, and marketing of Soft/Mainstream Adult Contemporary station. • Took station to #1 Adult 25-54, a feat which has never been duplicated. WSRS/WTAG-KNIGHT QUALITY STATIONS – Worcester, Massachusetts 1987 to 1989 Private Company Broadcasting Industry Operations Manager • Started as Program Director of Full Service WTAG. Added programming of Soft AC WSRS in 1988. Responsible for programming, promotion, and marketing of market's top two stations. WTPI-PEOPLES BROADCASTING – Indianapolis, Indiana 1984 to 1986 Private Investment Company Broadcasting Industry Program Director • Startup partner and Program Director of innovative Full Service AC FM station. Planned format, helped design business plan, hired staff, programmed and researched station, and designed sign-on and continuing marketing.


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Using new marketing techniques, including Web 2.0, Social Media, Word Of Mouth, and proprietary projects to grow and better monetize radio stations, websites, and online/mobile audio streaming services associated with those products. As a result of these innovations, all properties continue to outperform comparable business units in ratings, billing and cash flow. Often consulted on new marketing methods for related businesses. Came to Kansas City to program heritage AC KUDL and Gen X KGEX. After improving products and not seeing expected growth, launched Hot AC KZPT, The Point, in March, 2011. Station has had unprecedented growth across broadcast, social media, and online platforms since launch. In final ratings during programming tenure, KZPT ranked in the top three in all target cume demos. Job was eliminated due to downsizing. Took heritage AC station KEZK to highest ratings in history by focusing station on its core audience and adjusting targeting to generate strongest return possible. Station attained #1 rank 12+ for first time ever in Fall 2009. Achieved highest billing in station’s history while there. Transformed Adult Top 40 KYKY into a consistent top tier station in women and adults 25-54, including its first #1 rank in both demos. Led longtime morning show to new high ratings on a consistent basis. As a result, set advertising billing records. Station has never done better than during that time. Performed two format and branding changes on KOSI in two months, effectively changing format of station on air, on web, and in outside marketing in November 2002, changing it to Holiday music and completely relaunching the station in December 2002 in its normal mainstream AC format. During time at station, KOSI posted its highest 12+ and 25-54 cume numbers, highest Women 25-54 AQH numbers, and highest Women 25-34 AQH numbers to date. Led WVRV to highest cume and exceptional share in 18-49 and 18-34 target demos. Helped to set record revenue and profitability performance. Rebuilt WVRV morning show, taking it to record ratings. Ratings for WVRV, in mornings and as a station, have never been higher. Refocused WSSM in order to broaden its appeal and make it more relatable to target audience. Coordinated overhaul of music, airstaff, and marketing. Transformed WLIT Chicago from 13th to 1st Adults 25-54, making it one of America's most successful and respected radio stations. In addition to all programming and music responsibilities, managed all branding, promotion, marketing, and research activities for WLIT. Pioneered use of alternative media for radio promotion, including first direct mail video for radio in 1995. Motivated and guided veteran KEZK, WLIT, KOSI, and WVRV airstaffs, keeping them continually focused and stimulating professional growth. Worked to develop and maximize skills of KYKY airstaff. Assembled and coached KZPT airstaff. Innovated concept of personal coaching for radio Program Directors and aspiring Program Directors. Developed music projects for Adult Contemporary radio. Worked on all aspects from song selection and production to developing marketing and publicity plans. AWARDS

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One of America’s Top Radio Programmers, Radio Ink Magazine – October, 2007. Adult Contemporary Program Director of the Year, Radio and Records Magazine – 2006. Nominee, AC Program Director of the Year, Radio and Records – 2007, 2005. Major Market Adult Contemporary Program Director of the Year – GAVIN – 1997 to 1999. o Three consecutive Gavin PD of the Year awards. o WLIT also won AC Station of the Year awards all three years. Nominee, AC Program Director of the Year - Radio and Records and Billboard Monitor – 1999. Tempo Award-Direct Mail - Chicago Association of Direct Marketing – 1996 for WLIT Direct Mail Video “Into the LITE”.

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