Effective Mediums of Internet Advertising
A Term Paper Presented to Dr. Maria Cequena Department of English and Applied Linguistics De La Salle University
In Partial Fulfillment Of the Requirements for Englres C45 2nd Term SY 2011-2012
By Ortile, Miguel G. San Juan, Allan I.
December 9, 2011
Uses of Search Engines 184.108.40.206.1.Thesis Statement Internet advertising through Social Networking Services.220.127.116.11.1.
Online Stores 4.1.0. 1. Effectiveness of Social Networking Services for advertising
18.104.22.168. Uses of Social Networking Services 2.1.
Outline 1.3. Effectiveness of Search Engines for advertising
4.1. 1. Twitter 2. and Online Stores is most effective in promoting brands. Search Engines. Facebook 2.
Search Engines 3.2.2. Yahoo 3. Google 3. eBay
.1. Youtube 2. Internet Advertising through the years Nature of Internet Advertising Thesis Statement
Social Networking Services 2.0. Introduction 22.214.171.124. Uses of Online Stores 4. 2.
126.96.36.199. Effectiveness of Online Stores
Conclusion 5. Ensogo 4. 5.0. 5.4.2. Summary Restatement of Thesis
and Online Stores. Out of the many mediums of Internet advertising. The authors. and YouTube. Search Engines.
. This paper will show you a more in-depth information on how powerful Internet advertising really is. Facebook. they find that the three most effective mediums are through Social Networking Services. Online stores are without a question one of the best stores simply because it is accessible even at your own place. People put all sorts of their advertisements in this site simply because of its million visitors every single day. People find it easier to post in these sites what they feel and think about in their everyday lives. the three known Social Networking Services are Twitter. Ortile and San Juan. Google and Yahoo are the two most know search engines. Nowadays. study and describe on which medium is most effective.Abstract This study examines the most effective ways of different mediums of Internet Advertising.
For years and years. The industries of marketing and advertising have developed. As the years went by. The Internet has become a new market. and appreciation for the different methods in gaining more income. The power is now in our hands. This is why big companies spend a lot of big bucks in this new scheme. people are more knowledgeable. It is very convenient and businesses take these as an opportunity to reach their market.The entire world is overflowed with advertising. The Internet changed the scenery of how business should be done.
. “We find them when they're online. It changes the methods of how people do business. these men are thinking and creating up new ideas and methods of breaking through the media and have a social relationship with us people at a lower cost. from small businessmen to large companies. This has become a success simply because the Internet has a great range of target market which is the entire globe. we intercept their activities. They also know how to manage time and money wisely. Internet advertising is huge simply because people spend most of their time on the Internet. These people have tried and failed only because everyone did the same way of reaching out to people. people thought of new ideas and modified their thoughts. They have taken advantage of this process of marketing and managed to get a good amount of income. Now. have been spending a lot of money just to have their message reach people from all walks of life. and we start a relationship with them" (Vogel. have a greater understanding. If they need something to buy they could easily access it by finding stores online through search engines. 2005). as well as businessmen. Time flies by so fast and the Internet is revolutionizing. People today spend time on updating their stats on their networking sites. advertisers. Nowadays.
Twitter users can subscribe to the tweets of other users. twitpic. people understand the importance of social media with popular twitter users who are somewhat being paid for their voice and their influence in the market. people share their feelings and thoughts about different things including businesses. In these profiles. Nowadays. Users are represented through profiles. In this social networking service. Twitter tweets are text-based posts and it may not exceed 140 characters. It provides services to them in which they could interact with each other. RT (retweet). through email and instant messaging. Write on your Wall. commenced on July of 2006 and was created by Jack Dorsey. they can share their ideas. interests. and YouTube are today's global phenomena. and other information. These words have become part of our daily lives. Social Networking Services are sites that help people create and mirror their social relations. photos. celebrities. Twitter. Twitter is a social networking site that is very popular for its features of micro-blogging service. Search Engines. Like. These words came from Social Networking Services. and Online Stores is most effective in promoting brands. products.Internet advertising through Social Networking Sevices. Twitter. Do these words sound familiar. The users who are following a person’s status update are called followers. Comment. also known as the SMS of the Internet. Tweet. thumbs up. services. This social networking service circles around twitter followers. which shows the details of their personality. favorite and #hashtag. activities. Facebook. or anything about the media. When it comes to Social Networking Services. Poke. It allows users to deliver and read Tweets. events. Celebrities make
. a software engineer and innovator. Of course people would know this especially those who use the Internet everyday. This procedure is called following.
Since then. products they use. Facebook is another social networking service designated to bring people together. new upcoming television shows. their followers would immediately support their so-called twitter idols. They also use twitter to build strong bonds with their markets. that thing being advertised with just a click is already known or used throughout the world. and before you know it. They tweet about their movies. and business associates. created Facebook. or anything on their mind. Twitter stands as the third most used social network and one of the top ten visited websites worldwide. They also use it to gain knowledge about what the market wants from them. the site has grown to include everyone. Photos of what the user has done lately can also be viewed. Furthermore. As of this moment. friends. acquaintances. Twitter has 200 million users and still counting. The profile consists of information about the user. family. In 2004. his status updates. autograph signings. partners and other businesses. which include family. Businesses can easily give information to their loyal customers or to those who want to try their products and/or services out. First. and people from all walks of life. This started only as a college university website and it was only open to English speaking countries. friends. can view his profile page. his friends and networks. he called it thefacebook. This site allows the user to make a profile page which displays information about them.the most out of this. People in one’s network. The power of Twitter is limitless and anyone can do it with just a single click. a student from Harvard University. Twitter brings businesses and customers together as if they were all in one place. The followers will retweet this and so on and so forth. Mark Zuckerberg. This shows how one uses
. Twitter allows businesses to pursue their target market.
They have been showing up high in search engine positions. It is almost like a social networking mailing list that the user can reach out to at any time. Chad Hurley. and Jawed Karim designed YouTube. In Facebook. famous group. unlike the limit of 5. band. A hit counter is located underneath the video of how many times YouTube users viewed the video. Facebook Pages are important for a few reasons. This site showcases a hosting service of videos. Also. While the abstract of facts was not overwhelming. or anything in particular. There is also a
.000 friends that the regular Facebook Profile is capped at. one can get unlimited "fans" for his Facebook Page. Everything one can think of is in that site ranging from music videos to sports clips to television or movie scenes to interviews to tutorials to documentaries. politician. 31% of users looked at adverts on the News Feed page” (O’Neill. Mulley Communications recently conducted a study and saw that users of Facebook give more time searching at advertisements on profile pages rather than on the homepage. Another social networking service that can be used in Internet advertising is YouTube. one can search and watch it in this site. 2010). It has been the reason for popularizing Internet trends in pop culture. In 2005. It is public profile of a celebrity. Videos can be uploaded and watched for free. the study supported interesting perception into the action of students at the National College of Ireland. too. “71% of users looked at adverts on their Profile pages.his time whether at work or during your free time. Steve Chen. More particularly. YouTube Users can upload videos for public viewing. there is such a thing called a Facebook Page or Fan Page. team sports. One can also view what the people think about it. The user can also tag along their friends who happen to share the same experience. They are visible to search engines and visitors.
Last year. When one wants to know the latest news. “Analysts say YouTube will bring in around $450 million in revenue this year and earn a profit. which generated at least ninety percent of its profit from text search ads. Based on statistics in 2010. Revenue at YouTube has more than doubled each year for the last three years. One has to input keywords to it and it gives you back a page of documents where the keywords will be found. At the bottom of the video. In Twitter. is looking a second act. “YouTube is a big component of our display revenue. Companies have been lining up to put their sites on
. 2010). Basically.thumbs up and thumbs down hit counter to determine whether people like your video or not. These two names can do these things that have been said because they are search engines. When one encounters a subject he does not know. Yahoo is one of the largest search engines on the Internet. it works like this. 73% of teenagers and young adults are members of at least one social network. Facebook has around 400 million users and has more than 1 million business pages. the video site has emerged as an important patron to the family business at a time when Google. and when one has to find a place in the face of the earth. and display is our next big business” (Schmidt. a text box is placed where one can type a comment about it. Google and Yahoo are two Search Engine giants. It has been an evident source of information by people all over the world. it records around 500 million tweets a day and gathers around 600 tweets in just a second. they just have to ask Yahoo. 2010). and when one wants to ask someone about a particular topic. they just have to Google it. Search Engines are sources of information. it has been said that it is flickering near profitability. according to the company” (Miller. Although Google does not communicate information with regards to YouTube’s earnings.
2010). in the music industry. People surfing in Google can easily be aimed by your advertisements by AdWords. check-in on their teens. people come to us to find out what is going on with the world in a very nice quick fashion to do their communications. and you can even get your social information there. Yahoo charges their clients on its classified ads for keywords. You may show different forms of advertisements. It will attract new markets for your advertising network by editing on where you will put your ad
.” (Bartz. Yahoo is one they always stop at. Everybody moves through many websites in a day. Another search engine that is very much effective in Internet advertising is Google.Yahoo for advertising. It’s collated for you. email. messenger. Yahoo's classified ads are not like Pay Per Click advertising. and news writers on web. It’s a place where you can just get it together. One of the special features of Yahoo's classified ads is that the client may upload the picture of their ad to catch more attention. This is because they have been investing enormous amount of money just to study on how their users act and think. These ads may be less than the cost of Pay Per Click advertising. “So the point is. These ads can display the address and number of their products so that they can be contacted even though they don't have a website. It will help you fix the changes you need to do on your ads. We all know about Yahoo finance. They are examining on their users so that it would be easy to approach them. it’s all the things as you’re moving. Yahoo was able to do this because they have the biggest database in the world. Another reason for getting Yahoo as companies’ advertising investment is because Yahoo has been tied up with other information providers. its cost depends on the keyword's popularity. and compute for the right budget you need for your ad to get the best results. gaming suppliers.
Another medium of effective Internet Advertising are Online Stores. order and pay for products and services. Google was created by Stanford students Larry Page and Sergey Brin and has by now become the world’s leading search engine in terms of reach. What are online stores? According to e-marketing-dictionary. According to SEO Consultants Directory. The company uses an electronic platform to facilitate millions of transactions every day. They are the ones who have the highest percentage on the market share. and making it easy for them to acquire the solution from you (steps they use to gain ownership of the item)” (E-Marketing-Dictionary.28%. “A California-based public corporation specializing in online searches and advertising.traffic. 2004). 2011). Google being number one with 71.by geographic locations and by choosing on what language it will be done.59% and Yahoo being next with 14. This method is called Search Advertising. Google and Yahoo! are the ones who are top on the list of Search Engines. This is called cost-per-click option. People all over the world use search engines to search on anything they need and businesses take these as an opportunity to make their products and services visible to everyone in the worldwide web. Running a successful store involves getting qualified buyers to visit your store. helping them to understand their problem (and the pain or desire that it is causing them). E-Bay according to Business Dictionary is an “Online auction service used to buy and sell items. it is “An online storefront is a web site that enables visitors to find. Internet searches have been modeled after Google’s pioneering and linkage data analyzing via PageRank. giving evidence you can solve their problem (credibility).” (dot. Every dollar you spend on your ad will be fully utilized since you will only be charged if your ad will be clicked. Users seeking to purchase items make bids over a specific time period and then the seller
In this site. friends. Ensogo showcases a cost-effective of bringing customers and sales for businesses. The good thing in this website is that an upfront cost is not needed. making paperweights into cash.com. Also. which makes it better than other ways of local advertising. 2011).determines guidelines such as a minimum bid he or she is willing to accept. It gives people an in depth experience into the real market value of various types of items around the globe. Payment is typically made electronically through PayPal and then the merchandise is shipped to the buyer” (Business Dictionary. This website is the world's largest marketplace for rare items. eBay is without a shadow of a doubt one of the best websites around the globe to shop because of the variety of things it has to offer. and to present buyers a key to the biggest collection of things for sale around the globe. Third party sellers deliver and sell all the items on eBay. People promote things to their family. It showcases better selection than just about anyone else anywhere. They only get paid when they deliver their customers to their business partners. people can get almost anything they want for cheaper prices. The mission statement of this powerhouse website is “to provide a global trading platform where practically anyone can trade practically anything" (Ebay. 2011). Discount attracts the attention of most people. and so forth. Another online store that can be used in business advertising is Ensogo. The business of eBay is to allow entrepreneurs and sellers a place to get hold of the buyers. whether what kind of item be it expensive or cheap. Discounted items will cause an
. any person can list any item in this site and sell it for a flexible price. The global influence of eBay can even bring up uncommon items that are not in need in one’s place. This is all about promotion and discounts. They are neither employed by eBay nor have any relationship with the company itself.
and sometimes they would not be able to notice what is happening in the real world. They also must be aware on what business has to offer to them. People build their social profiles and relationships on social networking services almost every minute of everyday. “Ensogo is all about driving customers through your doors and provides you the opportunity to keep a new customer coming back” (Ensogo. television. Overall. The researchers are not saying that the traditional ads should be put down in order to make way for digital ads. This is the reason why the researchers of this study conclude that investing on Internet advertising would be a good choice because if the world would be aware of what one's product and service is. They buy stuff just like it was a shop on an avenue on the Internet. They find answers to questions that puzzle them. written off in recent years as a dot-com has-been. 2011). then it would be known to the people and gradually will be patronized just like how people got hooked on buying products that are seen on their television sets. showed signs of making a comeback Wednesday as it posted a 14% jump in net income for the third quarter to $491 million. The point is people spend time on the Internet. Social Networking Services. those ads on the road. 2011). and other ads that could be seen in the real world will be less noticed since almost everybody is on the world of the Internet. “EBay. they are simply stating that there is a new venture to encounter the people in the world of the internet.outgrowth of customers returning for more even at full price. This is a great way of having people see a glimpse or have a taste for new products and services. its biggest year-over-year percentage gain since early 2006” (Woo.
. Therefore. Search Engines. as well as a 32% rise in revenue to $3 billion. and Online Stores are the three most effective mediums of Internet Advertising.
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