GLBT Market strong despite economy

The purchasing power and brand loyalty of lesbians and gay men has been thoroughly researched, documented and reported over the past several decades. Community Marketing, Inc., a research, marketing and communications firm established in 1992, succinctly states on its website: “The facts are plain: gay men and lesbians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market. Undaunted by events in the news, gay and lesbian consumers make up at least 10% of the consumer market. Critically, their dollars go to products, services and destinations that recognize their unique buying preferences and offer them differentiated value.” GLBT buying power in the United States in 2009 was estimated to be $712 billion, according to the research and marketing company Witeck-Combs Communications. That number is expected to rise to $835 billion in 2011. Results from a poll conducted by Witeck-Combs and Harris Interactive in November 2009 underscore the extraordinary discretionary income gay men and lesbians have to influence the marketplace and illustrate that even in the midst of a struggling economy gays still spend. In a press release from Dec. 7, 2009, Witeck-Combs stated: The nationwide survey of 2,516 U.S. adults, (ages 18 and over) was conducted online between Nov. 2 and 11, 2009, by Harris Interactive, a global market research and consulting firm, in conjunction with Witeck-Combs Communications, Inc., a strategic public relations and marketing communications firm with special expertise in the GLBT market. The survey revealed that compared to what they spent last year on holiday gifts, 29% of GLBT adults planned to spend more. In comparison, only 9% of heterosexual adults planned to spend more. The GLBT community in Atlanta is both large and active. In the American Community Survey (US Census Bureau) of 2005, Atlanta ranked third in cities with the largest GLBT population at 12.8%. Only San Francisco (15.4%) and Seattle (12.9%) ranked higher. There are 250+ GLBT and AIDS-related organizations within the metro area alone and Pride attendance has placed Atlanta in the top five in the country for well over a decade. Atlanta was named “America’s gayest city” by “The Advocate” in its January 2010 issue. Reporter Mike Albo counted points based on same-sex households per capita, statewide marriage equality, gay elected officials, gay dating per single male population, gay bars per capita, cruising spots per capita, and gay films in Netflix favorites to determine first place. Albo explained that social and cultural life put Atlanta at the top of the Advocate’s list. “Atlanta is undoubtedly our gayest city - with 29 gay bars here, there’s a reason it’s dubbed Hotlanta,” Albo wrote. “Atlanta guys are hunky, the ladies are gracious, the gay sports leagues are seriously well organized, and its housewives (and their gay BFFs, complete with handbags and heels) are now camp icons. And who doesn’t love the sweet lilt of a Georgia accent on a knockout guy or gal?” While the article in The Advocate was low on science and high on camp, it nevertheless confirms what both activists and the party crowd have known for several decades: Atlanta in its own laid back style is the epicenter of GLBT life in the South and can hold its own as both a bastion of civil rights and gay culture with any other city in the country. In 2007, Atlanta won the “Dinner of the Year” award from the Human Rights Campaign (HRC) based on attendance and fundraising. HRC is the nation’s largest LGBT civil rights organization with some 700,000 members and supporters. Corporate sponsors of the HRC Dinner in Atlanta have included CocaCola, Delta, Home Depot, Bank of America, Wachovia and Cox Enterprises among others. Atlanta LGBT Pride is one of the largest in the country with major corporate sponsorships and attendance in excess of 100,000 every year. Georgia Voice, in addition to loyal local advertisers, has within its first few issues garnered marketing dollars from national corporations and organizations such as Orbitz, Bridgestone, Miller Lite/Coors, GlaxoSmithKline, US Census Bureau and Frito-Lay.

Who we are is what we do

MISSION: The Georgia Voice is the news outlet of record for the state’s LGBT communities and their allies. Through ethical, professional reporting, we aim to educate and empower our readers to become informed advocates for the rights that lesbian, gay, bisexual and transgender people continue to be denied in the 21st century.

We are more than a newspaper
The Georgia Voice offers three products: a bi-weekly newspaper; an actively updated, interactive website (www.thegavoice.com); and “Destination: Gay Atlanta,” Atlanta’s official LGBT travel guide published annually in partnership with the Atlanta Convention & Visitors Bureau. On stands every other Friday, our full-color newspaper is free to readers across the metro-Atlanta area and free to download in a page-by-page format online. We regularly print 7,000 copies, more for special issues, and estimate a readership of 18,000 in metro Atlanta and Savannah. Our page-count averages well above our 28-page minimum, with special issues topping 80 pages. There are more than 4,000 subscribers to our weekly e-mail blast that summarizes developing news and upcoming events. Our website, www.thegavoice.com, is updated daily with gay-specific breaking news, arts and events coverage. The site currently counts about 1,500 unique visitors a day (about 2,000 visits in total), and when news breaks, traffic spikes to approximately twice that and has reached as many as 18,000 unique visitors in one day. “Destination: Gay Atlanta” is our full-color, glossy, digestsized travel guide. It hit the streets for the first time in April 2011 with 80 pages of restaurant, retail, nightlife and lodging listings for Atlanta’s gay-owned and gay-friendly businesses. Georgia Voice is also instrumental in contributing to www.gay-atlanta.com, the Atlanta Convention & Visitors Bureau’s gay-specific travel website. Each product is covered by a social media strategy that includes Facebook,YouTube, Twitter and other platforms distributed exclusively under the Georgia Voice brand.

Experience matters
The Georgia Voice, LLC, is managed by its co-founders, Christina Cash and Laura Douglas-Brown, bringing almost 25 years combined experience to lead both the editorial division and business division of the company.
Chris Cash Publisher and co-founder Cash founded Southern Voice in 1988 and served at various times as publisher and editor until 1997 when the newspaper was sold to Window Media. During her tenure Southern Voice grew from a very small start-up to a profitable business with revenue in excess of $1,200,000. Cash has vast experience and knowledge in all aspects of the alternative newspaper publishing business. She is the grandmother of one perfect child, a mediocre golfer and an amateur musician who sounds way to much like her distant cousin, Johnny Cash. Tim Boyd Associate publisher Tim Boyd, associate publisher, is also a founder and has been a member of the Georgia Voice management team since its inception. He worked as a sales executive for Southern Voice in the early 1990’s before purchasing his Virginia-Highland store, Metropolitan Deluxe, which he grew to a chain of 11 stores throughout the southeast. Boyd’s French bulldog, Sophia, is the unofficial office dog. Ryan Watkins Web manager Dyana Bagby Deputy Editor

Ryan Watkins began his career in publishing as a writer with print news outlets, magazines and content-driven websites. As the publishing landscape turned more digital, Watkins changed his focus to digital content management. Another staff member with tenure at Southern Voice, Watkins is responsible for Georgia Voice’s website maintenance, content uploads, social media and all things web-related. A new father, he still finds time to read, camp and watch Manchester United FC matches.
Marshall Graham Sales executive

Laura Douglas Brown Editor and co-founder Laura Douglas-Brown served as a reporter and news editor for Southern Voice from 1997-2006. In 2006, she was named Editor and served in that role until the closure of Southern Voice in November 2009. She is known in the community for her fairness of reporting, her high standards of journalism and her superb writing skills. Brown is responsible for the hiring and management of the editorial and art departments. The staff she has assembled for the Georgia Voice includes three employees of Southern Voice who serve in the same capacity as at Southern Voice. She is a proud soccer mom and at last count had 84 Diet Coke cans on her desk.

Dyana Bagby began her newspaper in Cookeville, Tenn., where she interviewed wearing a skirt and pumps. She still got the job. Bagby moved to Atlanta in 2001 and went to work for the Gwinnett Daily Post. She found her dream job with Southern Voice in 2004 and worked there until it closed in 2009. In 2010 she came on board as Deputy Editor of Georgia Voice — her second dream job.

Bo Shell Art Director

In 2001 Marshall Graham became the top producing sales representative for Gay Community Yellow Pages, exceeding all previous records for the next five years. With a strong background in advertising sales and a focus on networking, she laid the groundwork for Georgia Voice in the Atlanta LGBT business community. With a degree in journalism, Graham became the first female sports reporter for the college TV station at UNC Chapel Hill.
John Suggs Sales executive

Bo Shell started as an intern with Southern Voice in the summer of 2005. His skills were such that it did not take long before he was named art director of David Magazine and worked on both publications until they folded. When he is not designing he watches trashy TV, any documentary he can get his hands on and plays music. He is from Milledgeville, Ga. and loves nothing more than living in the “big city.”

John Suggs has an extensive background in sales and holds an MS in Marketing. He has recently returned to Atlanta from Los Angeles where he also worked in the film industry. He works as an actor in commercials, film and television in his spare time. John was rescued by Gracie the Boston who continues to shower him with her love and affection every day.

Complete coverage BY THE
The web and print versions of Georgia Voice work in concert to give readers a comprehensive LGBT media outlet that provides both immediate access to information and the analysis and perspective to understand how it impacts all of us.
Georgia Voice publishes in print every other week and daily online. The print edition of the Georgia Voice offers news, analysis, features and commentary in an engaging, news-magazine style. The Georgia Voice publishes every other Friday with a current press run of 7,000 copies and a readership of 18,000 in the Atlanta metro area and Savannah. The digital version of the newspaper has been viewed more than 35,000 times. Publishing every other week, rather than weekly, was an intentional decision that allows the Georgia Voice to offer what is too often missing in today’s informationsaturated society: context. Thanks to the Internet and the 24/7 cable news cycle, people are often bombarded with an endless stream of information. There is no shortage of headlines, but readers remain starved for insight, analysis, perspective, and time to sit back, make sense of it all, and develop and share their own opinions. Our longer news cycle allows Georgia Voice to offer readers more depth than is often possible in the breaking news-driven world of the web. The website, www.thegavoice.com, is a robust portal for LGBT news, events and community interaction. Updated multiple times daily, it provides breaking news as it happens, developments in ongoing stories as they evolve, the day’s top events and headlines, expansive video and photo galleries, and a directory of community organizations. As of November 2011, our website had 2,100,000+ page views from 514,000+ unique visitors and had delivered more than 7,800,000+ ad impressions for 80+ advertisers. The Georgia Voice website works in conjunction with social media efforts including Facebook, Twitter and YouTube to keep in constant contact with readers. Currently, GA Voice has more than 4,200 “likes” on Facebook and adds an average of 50 each week. Our email subscriber base is more than 4,000 and we have more than 2,500 followers on Twitter. Complimenting the compelling content at www.thegavoice.com, a variety of online advertising options give local and national companies the opportunity to engage daily with an active, savvy readership. Advertisers have a choice of four placements and receive discounts on web advertising if they also purchase print advertising.

NUMBERS
Georgia Voice print edition

28-80 pages bi-weekly 7,000 copies in weekly print run* 18,000 total readership 35,000 total digital views
www.thegavoice.com

1,500 unique visitors daily 8,000 page views daily** 514,000+ total unique visitors 2,100,000+ total page views 7,800,000+ total ad impressions 80+ total advertisers
Social media

4,200+ Facebook fans 50 new fans each week (average) 4,000+ email blast subscribers 2,500+ Twitter followers 96,000+ YouTube video views
*Print run expands to as much as 10,000 for special issues. ** Daily unique visitors and page views dramatically increase in the event of breaking news. Information accurate as of November 16, 2011.

GA Voice readers: a dream demographic
AGE 21 to 30: 31 to 40: 41 to 50: Over 50: GENDER Male: Female: Other: EDUCATION 57% 40% 3%
23%
Almost

Readership: In the past week, readers have sought relevant news: 68.2% on a mainstream press or website 67.7% on an LGBT press or website 66.7% from friends on Facebook Social media/e-communication: 99.5% use Facebook 66.5% own a smartphone 42% clicked on a web banner ad 40% send 10 or more texts a day 34% clicked on a Facebook ad 33.3% spent 7 + hours per week on Facebook 27% check Facebook all day long 16% forwarded an ad to a friend 15% scanned a QR code on their smartphone 12% clicked on a mobile app ad Purchases in the last 12 months: 43% bought a smartphone 30% bought a tablet computer 26% bought a laptop computer Planned purchases in the next 12 months: 44% will buy a tablet computer 35% plan a major vacation 21% will buy a laptop computer 15% will buy an automobile Travel in the past 12 months: 75% have taken at least one round-trip flight 53% have taken 2-21 round trip flights 4.5% have taken 21 or more round trip flights 60% have taken 1-4 vacations 26% have spent 10-25 nights in a hotel room 7% have spent 26-50 nights in a hotel room Financials: 79% have 2 or more VISA cards 55% have 2 or more Mastercards 37% have 2 or more American Express cards 39% would only use an LGBT financial advisor Although there is no “typical” GA Voice reader, we can confidently report that our readers are extremely well-educated, have higher than average incomes, are frequent travelers and are ardent users of technology and social media.

INCOME 4% 15% 19% 35% 31%
6% 15%

12%

69%
make more than $50,000 a year.

19%

16%

make more than $75,000 a year.

50% 25%

Less than $25,000 $25,000 - $50,000 $50,000 - $75,000 $75,000 - $100,000 $100,000 - $150,000 $150,000 - $200,000 More than $200,000 5% Chose not to answer.

76% 32%

are college graduates. have post-grad degrees.

make more than $100,000 a year.

61%

own a home.

The purchasing power and brand loyalty of lesbians and gay men has been thoroughly researched and reported over the past several decades. Community Marketing, Inc., a marketing research, marketing firm established in 1992, states on its website: “The facts are plain: gay men and lesbians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market...their dollars go toproducts, services and destinations that

recognize their unique buying preferences and offer them differentiated value.” LGBT buying power in the United States in 2011 is estimated to be $835 billion, according to the marketing research company Witeck-Combs Communications. That number is expected to rise to $2 trillion in 2012. The LGBT community in Atlanta is large and active. In the American Community Survey (US Census Bureau) of 2005, At-

lanta ranked third in cities with the largest LGBT population at 12.8%. Only San Francisco and Seattle ranked higher. There are 250+ LGBT and AIDS-related organizations within the metro area alone and Pride attendance has placed Atlanta in the top five in the country for over a decade.
* The data here are taken from an online survey conducted June-July 2011 by Community Marketing Services, Inc. Complete reports on GA Voice survey results, and national survey results, are available upon request. Contact: tboyd@thegavoice.com

JANUARY
1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28 6 13 20 27 7 14 21 28

MAY
1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 5 11 12 18 19 25 26

Jan. 6: 2011 Preview Jan. 20: Health & Fitness January is the peak of fitness season. Promote your brand to readers with resolutions.

May 11: Summer Travel The perfect issue for destinations, hotels and more!

JUNE
3 10 17 24 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28 1 2 8 9 15 16 22 23 29 30

FEBRUARY
5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 3 4 10 11 17 18 24 25

EDITORIAL CALENDAR 2012
The Georgia Voice offers discounts to advertisers who appear in multiple issues, but who are we to decide the best dates for your business? Check out our list of street dates and special issues so you can decide when to deliver your message to our readers. Street dates: BOLD Special issues: HIGHLIGHTED
Dates may be be subject to change. Certain special issues may require early deadlines. Ask your advertising representative for more details.

Feb. 3: Sex & Dating Feb. 17: Faith & Religion

June 22: Stonewall Weekend Preview Even though Atlanta’s Pride is in October, Stonewall weekend is still heavy with local events.

MARCH
4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 30

JULY
3 10 17 24 31 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28

SEPTEMBER
2 9 16 23 31 3 10 17 24 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28

March 2: Real Estate Issue March 16: GA Voice Anniversary March 30: Spring Preview Spring Preview is a look ahead at the season’s best of music, film, theater and local events.

July 6: ‘Best of Atlanta’ The Best of Atlanta Issue offers readers’ and editors’ picks for the city’s best in gay and lesbian... well, everything!

1 8 15 22 29

NOVEMBER
4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29

2 3 9 10 16 17 23 24 30

AUGUST
5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 4 10 11 17 18 24 25 31

Sept. 14: Fall Preview Sept. 28: Auto Section

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

APRIL
4 11 18 25

5 6 7 12 13 14 19 20 21 26 27 28

OCTOBER
7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27 31

Nov. 23: Holiday Guide and World AIDS Day Issue Don’t forget to place your ad as the gift-giving season approaches.

DECEMBER
2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28

April 13: Wedding Issue A resource for planning your big day; wedding vendors of all kinds are a perfect fit.

August 3: Pet Issue August 31: Black Gay Pride Preview ATL’s Black Gay Pride is considered the largest gathering of its kind in the world, bringing in tens of thousands annually.

1 8 15 22 29

Oct. 12: Atlanta Pride Issue Our Pride issue is our biggest. Reserve your space early!

Dec. 7: Food & Drink Issue Dec. 21: Year in Review

We are everywhere
DOWNTOWN ATLANTA Five Points Marta Station Georgia State Marta Station Vision Church CockPit Carabma Café Irwin Street Market NAESM North Avenue Marta Station Atlanta Public Library Actors Express MIDTOWN ATLANTA Midtown Promenade Frogs Cantina Woody’s Bellissima Club Amsterdam Urban Body Fitness Piedmont Bark 595 Wimbledon Road NE Cowtippers Ansley Forest Marta Stop Ansley Wine Starbucks (Ansley Mall) The Hideaway Oscars Felix’s Brushstrokes Burkharts Mixx Boy Next Door 14th & Juniper (Street Box) Einstein’s Joe’s on Juniper Outwrite Books & Coffeehouse Blake’s on the Park 10th & Piedmont (Street Box) 5th & Spring (Street Box) LA Fitness (5th & Spring) Flex Club St. Marks Church Starbucks (6th & Peachtree) Midtown Marta Station Bulldogs Arts Center Marta Mister AID Atlanta Absolute Care PONCE/MORELAND/BRIARCLIFF ATLANTA AIDS Research Consortium 6th Street Grocery The Eagle Cactus Car Wash Eats Restaurant Whole Foods (Ponce de Leon) Model T’s Bar Friend’s on Ponce Atlanta Public Library on Ponce Little 5 Points Pharmacy Sevananda Supermarket 7 Stages Charis Books & More Radial Café Rush Center Flying Biscuit (McClendon Ave) Traders Neighborhood Store 486 Flat Shoals Road (Street Box) East Atlanta Library Mary’s Bar My Sister’s Room / Nawlins Restaurant Jerusalem House North Highland Alons Bakery San Francisco Coffee (North Highland Ave.) Virginia and North Highland Ave. (Street Box) American Roadhouse (Street Box) Nandina Home Highland Bakery DECATUR/EMORY UNIVERSITY Stivers Subaru Christ Covenant Church First MCC New Orleans Sno Ball Café Heliotrope Starbucks (Decatur Square) Parker’s on Ponce Thumbs Up (174 West Ponce de Leon Ave.) Southern Sweets Trilogy Books HLM Financial Emory Marta Stop (1441 Clifton) Emory Clinic (1365 Clifton Road) Everybody’s Pizza (Decatur Road) Decatur Package Choco Late Coffee (Clairmont / N. Decatur)

DISTRUBUTION
About 7,000 print copies of the Georgia Voice are currently available at more than 100 distribution points in the metro-Atlanta area. For those outside our distribution area, we offer two solutions to make sure our audience gets the news they need.

SUBSCRIPTIONS
If you are unable to reach a convenient, free distribution point, you may receive a 26-issue subscription for $60 per year. Checks or credit card orders can be sent to Tim Boyd, tboyd@thegavoice.com.

ONLINE
To ensure maximum readership and advertiser exposure, the Georgia Voice is published in a page-by-page digital format that is free to download under the “Print Edition” tab at www.theGAVoice.com.

SUGGEST A DISTRIBUTION POINT
If you’d like to distribute our print newspaper at your business, please e-mail our associate publisher, Tim Boyd, at tboyd@thegavoice.com. CHESHIRE BRIDGE ROAD, ATLANTA BJ Roosters Roasters (Lenox Road) Woofs Atlanta Landmark Diner Southern Nights (Cheshire Bridge) Poster Hut The Heretic Manifest 4u Club Eros Jungle Las Margaritas Roxx Tavern Insurrection (Piedmont & Cheshire Bridge) Tripp’s Bar Peek A Boo (Piedmont) Project Open Hand Pots and Pans Lenox Marta Station Tucker & Mott Lobby (Zonolite Road) Quickshot OUTSIDE ATLANTA The New Le Buzz (Marietta) Kennesaw State College Brown-Mackie College Club-One (Savannah) Art Station (Stone Mountain)

2012 LOCAL ADVERTISING

RATES & SPECS PRINT ADVERTISING
FULL JUNIOR HALF

speaking out.

PRODUCTION CHARGES AND DISCOUNTS

Rates listed are for camera-ready ads. Submitted ads must meet all format requirements, and no work by GA Voice need be completed in order for an ad to be considered camera-ready. Production services are available.

HALF

3/8

Send materials to: production@thegavoice.com

10” X 10.5”

7.458” X 7.833”

10” X 5”

4.917” X 10.167”

4.917” X 7.583”

ACCEPTED PRINT FILE FORMATS

1/4 1/4 1/4 1/8 1/8

In order for your ad to be considered cameraready, it must be the proper size and meet the following requirements: • TIFF or JPG: 200-300 dpi resolution • PDF: Press or Press Optimized settings; fonts embedded • Illustrator EPS: all fonts must be converted to Outlines • CMYK with no bleeds, crop marks or borders • Document size should equal listed ad size • Black text converted to 100% K

4.917” x 5”
Size & Frequency* Full Premium Junior Half 3/8 1/4 1/8

2.375” X 10.167”
1x $850 $1050 $650 $460 $345 $240 $125

10 X 2.418”
4x $825 $1000 $630 $440 $330 $225 $115 $60 $100

4.917” X 2.418”
8x $800 $950 $615 $415 $315 $210 $110 $50 $80

2.375” X 5”
12x $750 $900 $600 $400 $300 $200 $100 $40 $60

ACCEPTED ONLINE FILE FORMATS

In order for your ad to be considered camera-ready, it must be the proper size and meet the following requirements: • JPG, GIF & BITMAP: 72 dpi resolution, less than 500k • Flash documents: Optimized file sizes for reliable
and prompt load times

Directory (3.22” x 1.481”) Double Directory (3.216” x 3.12”)

*1x = 1-3 times insertion; 4x = 4-7 times insertion; 8x = 8-11 times insertion; 12x = 12 insertions or more Ask your advertising representative about the placement of directory advertisements.

WEB ADVERTISING
Weekly: Ads appear in rotation during the contracted 7-day period. Monthly: Ads appear in rotation during the contracted 30-day period

DEADLINE

Size & Frequency Header (728x90) Med. Rectangle (300x250) Skyscraper (160x600) Footer (728x90) Button (125x125)

Weekly $150 $100 $100 $75 $35

Monthly $480 (Save 20%) $320 (Save 20%) $320 (Save 20%) $240 (Save 20%) $119 (Save 15%)

All materials for ads that require production must be submitted 10 days prior to publication date. Proofs must be approved 5 days prior to publication date. Camera-ready ads must be submitted 5 days prior to publication date.

2 ack? ack ourie1ce -Pvery little 6-P r a d n for

SOCIAL MEDIA

Inclusion in our weekly e-mail blast, individual blasts, Facebook or Twitter blasts: $75 for 1x | $65 for 4x | $49 for 6x | $39 for 12x

000+ Reach you blast to our 4 ith an e-mail na money w oose betwee bscribers. Ch r, an even greater e-mail su 9 per blast o 6-pack for $4 for $39 per blast. You ck r value, a 12-pa 6-packs and 12-packs fo choose sts or can also cebook po ewsletter, Fa our weekly n me low rate. sa Twitter at the

Meet
Email newsletter ads
• Sent to 4,000+ subscribers every Friday • Almost 33% of those subscribers open the newsletter (also known as the “open rate”) • Almost 29% click something in the newsletter (known as “click rate”) • Our open and click rates are higher than industry averages.

4,000+
of our closest friends
Georgia Voice offers two ways to reach readers through direct email advertising—all 4,000+ of them. Every Friday, we publish an email newsletter packed with a mix of content from our print and online materials. There are three (and sometimes four) spaces available for advertiser banner ads that link to the website of the advertiser’s choice.

Our email newsletters are published every Friday with three or four ad positions. Our open rates and click rates are higher than industry standards, which means your ad is seen by a greater percentage of subscribers than most digital campaigns. Production services are available.

Email newsletter

Email newsletter banner specs:
• 574x71 pixels • 72 dpi • JPEG preferred

Individual blast specs:
• 600 pixels wide (600x750, 600x900 recommended) • Height is infinite • JPEG preferred • 72 dpi • 750k or less in file size

Additionally, we offer individual email blasts that can be sent out at almost anytime — perfect for date-specific events and services. • Sent to 4,000+ subscribers at the discretion of the advertiser* • Flexible scheduling • Only one ad per blast

Individual blasts

6-Pack or 12-Pack?

$496x (save $156) $3912x (save $432)

Buy more, save more

Whether a newsletter ad or individual blast is best for your organization, you can reach our subscribers for less than a penny per person.
*Only one individual blast is sent per day. Schedule in advance to reserve your preferred date.

The ultimate deal

Like print and web advertising, the best deals come with multiple ad runs. Reserve your digital campaign placements now, and choose any run-dates in 2012. Mix and match email newsletter ads, individual blasts and Facebook or Twitter blasts. Save them for big issues, or time them seasonally for your business. You won’t find a better digital deal.

$75 for 1x $65 for 4x $49 for 6x $39 for 12x

Save $40 Save $156 Save $432

ADVERTISING
INSERTION FORM

speaking out.

PAYMENT TERMS

ADVERTISER INFORMATION
COMPANY NAME ADDRESS CITY STATE PHONE E-MAIL FAX ZIP

Payment for first run of any ad is due with insertion order. Payments for contracts less than 4x are due by each ad publication date. Payment for 4x or greater: first payment due with insertion order; subsequent ads will be billed to advertiser via credit card or invoice. Payments for invoiced ads are due in 15 days. GA Voice reserves the right to cancel any advertising for non-payment.

WEB-ONLY ADVERTISING PAYMENT TERMS

ADVERTISING AGREEMENT
PRINT SIZE SIZE WEB SIZE DURATION DURATION DURATION RUN DATE(s) RUN DATE(s) RUN DATE(s) RUN DATE(s) RUN DATE(s)
Is your ad camera- or webready, meaning no production is required by GA Voice?
Yes No

For web-only advertising, payment of entire contracted period (weekly or monthly) is due at signing of contract. For multi-media packages, payment terms are the same as printonly advertising terms based on frequency of advertising. Payment of your discounted web advertising is included in your total due for first payment and subsequent billing of your print ad.

NOTICE OF LIABILITY

E-MAIL BLAST FACEBOOK & TWITTER BLAST

BILLING INFORMATION
TOTAL DUE CASH CARD NUMBER NAME AS PRINTED ON CARD AUTHORIZED SIGNATURE ON SUBSEQUENT ADS: NOTES BILL MY CARD SEND INVOICE VISA MASTERCARD CHECK # AMEX EXP. DATE

The submission by the advertiser of any materials for publication in GA Voice shall be considered a representation to the publisher that the advertiser is appropriately authorized to publish such materials, and that all necessary consent to utilize such materials in this manner has been obtained. The advertiser assumes full responsibility and liability for the content of all materials submitted and published, and agrees to indemnify and keep the publisher and its agents harmless from any and all damages, losses, expenses or other liabilities resulting from demands, claims or suits that may arise, directly or indirectly, from the publication of said advertising.

CANCELLATION POLICY

Cancellations cannot be accepted after insertion form deadline for that issue. Premium positions are not cancellable.

TERMS AGREEMENT
I have read, understand and agree to the provisions and specifications of this contract including the schedule of deadlines and format requirements. I have authority to execute this contract on behalf of the advertiser.

SIGNATURE

GA Voice | sales@theGaVoice.com | p: 404-815-6941 | fax: 404-963-6365

DATE

www.gay-atlanta.com

Print rates:
Size Full Half Quarter Back Cover Inside Back Cover Cost $599 $350 $1500 $1250 $999

Discounts:

1. Non-profits get 20% o . 2. Current GA Voice advertisers on 4x contracts get 15% o .

Print specs:
FULL HALF QUARTER

Camera-ready art:

Inside Back Facing $1200 Inside Front Cover $1350 Inside Front Facing $1300

Web rates:
Size Med. Rectangle Live hyperlink Cost $225/mo. $75

• TIFF & JPG: 300 dpi resolution • PDF: Press or Press Optimized settings; fonts embedded • CMYK with appropriate bleeds (only full page ads require bleeds), but please no crop marks, registration marks, file information or borders on the ad. • Document size should equal listed ad size

6.5 x 9.5 Live area: 5.26 x 8.25

5.26 in. x 4.1 in

2.6 in. x 4.1 in.

Web specs:
JPG, GIF & BITMAP: 72 dpi, less than 500k Flash: Optimized file size for reliable, prompt load times 300 px x 250 px

Reserve your space today: sales@theGAVoice.com 404-815-6941

Questions on specs? Email production@theGAVoice.com

FOR IMMEDIATE RELEASE April 14, 2011 Contact: Tim Boyd, Associate Publisher Georgia Voice 404-815-6941 404-493-3195 www.thegavoice.com tboyd@thegavoice.com

GA VOICE AND ATLANTA CONVENTION AND VISITORS BUREAU PARTNER ON LGBT TRAVEL GUIDE
‘Destination: Gay Atlanta’ to be the official LGBT visitors guide for the city
ATLANTA, GA - GA Voice, the LGBT media outlet of record for Atlanta and the state of Georgia, announced today a strategic partnership with the Atlanta Convention and Visitors Bureau (ACVB) for “Destination: Gay Atlanta,” a travel guide for LGBT visitors. Under the terms of the partnership, “Destination: Gay Atlanta,” a product of GA Voice, will be the official LGBT guide for visitors to Atlanta and a resource for its many diverse residents. The print and digital versions of the travel guide will launch in late May. The print version of “Destination: Gay Atlanta” will be distributed at all ACVB visitor centers as well as numerous strategic locations throughout the city. The digital version will reside at www.gay-atlanta.com which will be re-branded and marketed by ACVB as the official LGBT visitor site for Atlanta. GA Voice will provide all LGBT specific content to the site in addition to the travel guide. ACVB will provide general content and searchable listings of interest to all visitors and residents. “Our partnership with the Atlanta Convention and Visitors Bureau ensures that the many LGBT visitors to our city will feel both welcomed and appreciated,” said Chris Cash, publisher of GA Voice. “With the support of ACVB, ‘Destination: Gay Atlanta’ will be easily accessible to LGBT people throughout the country. We are proud to participate in this venture which extends a warm invitation to enjoy this great southern city.” GA Voice, co-founded by Cash, Laura Douglas-Brown and Tim Boyd, is published in print bi-weekly, and constantly updated online at www.thegavoice.com. GA Voice offers relevant and late-breaking news, events and entertainment to its community. ### GA Voice | 1904 Monroe Dr. | Ste. 130 | Atlanta, Ga. 30324 | www.theGAVoice.com

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