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24 & 25 May 2011

Venue: CEE@IBA, Karachi

Time: 9:00am 5:00pm

Workshop on
The 22 Laws of Branding:
Application in Pakistan
They appear. Talk. Grab attention. Promise. Create experience.Thrill. Mesmerize. Seduce. They are in our life forever. Brands !!! The science of branding makes business organizations survive and thrive in crises and calamities. Branding immortalizes the functional product; it makes the brick-and-mortar product look larger-than-life. Branding adds appeal, enchantment, glamour, charisma and authenticity to products. It is a science of seduction. Building your product or service into a darling brand is the only way to cut through the clutter in today's insanely dog-eats-dog world of competition. The question is how? The 22 Immutable Laws of Branding is an international best seller. It is bold, blatant and mercilessly point blank discourse on the discipline of branding.

The key objective for this interactive workshop is to unviel the the application of 22 Laws of branding focusing also: o o o o o o o o o o o o Which branding laws Haleeb Foods violated to reach where it is now? How Tapal made its competitors bite their nails? Why Ufone is not number one despite creative commercials? What are the secrets of Shan Masala? Why Adamjee insurance is the Top of the mind brand in its category? How TCS evolved as a big name? Why Geo shines brighter than others? What makes Standard Chartered what is it today? How P&G and Greenstar Social Marketing broke centuries old taboos? How Engro Foods created its name in short time despite competition from gaints? How LUMS & IBA acquired Business School leadership ? What made Flagyl cross Rs. 1 bn mark last year? How Getz Pharma is becoming a threat to many MNCs?

TRAINER Akhtar Mahmud

CEO, Brand Image - a marketing consultancy specializing in Branding, Advertising and Consumer Insights. 30 years of corporate exposure in Unilever, DHL, FedEx, etc. Mahmud has been conducting Training and Development programmes for Banks, MNCs, local conglomerates, IBP, PIQC and leading T&D organizations. Market research and consultancy projects for BBC, United Nations, Hoechst, Millat Tractors, ICN, Aga Khan Health Services, Milupa Foods, Berger Paints, Novartis and NGOs are few of the key programmes undertaken by him.

Branding is fast gaining momentum even in developing markets and business organizations not adapting to it lag behind and their growths stymied. The 22 Laws of Branding from Al Ries not only helps the Brand Managers make their brands rock, it also shackles them what not to do to destroy them by brand myopia.

Workshop Fees PKR 20,000/participant

Discount Policy
*10% Discount for 2 or more than 2 participants from the same organization **15% Discount for 5 or more than 5 participants from the same organization Inclusive of Course material, IBA Workshop Certificate, Lunch, Refreshments & Business networking

This is a 2 days intensive program The 22 Immutable Laws of Branding: Application in Pakistan The program is unique and must-attend by brand custodians. o o o Brand, Product & Marketing Managers. Marketing services &Sales Managers. Strategic Planners in ad & media buying agencies.

For Registration: 111-677-677 Ext 1231/ Direct: (021) 99215535 Tel: (021) 38104700 Ext: 1801,1804 / Fax: (021) 99215528 Address: CEE, Institute of Business Administration, City Campus: Garden/ Kayani Shaheed Road, Karachi 74400. Website: