“Success Leaves Clues” Blueprint Mike Koenigs Interviews Tony Robbins
Success does leave clues and Tony Robbins has spent his entire 32-year career obsessed with finding those clues and applying them, not only to his own life, but to the lives of thousands of others. The following 10 Steps are gems of wisdom from my interview with Tony. They are broken down into easily digestible “nuggets” for you to digest and use in your own life. By practicing these 10 steps, you can achieve massive results and success in your life. The key is to take this blueprint and actually use it to DO those things that lead to the results. The DOING is what is going to separate those that achieve massive levels of success and those that do not. Tony calls non action-takers “dabblers” and you’ll learn more about this when you listen to the call or read the transcript. Note: Tony does use “colorful” language at times so if you can’t deal with that, please don’t listen to the recording or read the transcript (or complain).
© 2009 MikeKoenigs.com, Inc. All Rights Reserved Page 1 of 4
The Step-By-Step Success Blueprint: The Keys to Achieving Massive Results & Success
1. HUNGER is the first ingredient to Success. Get Hungry. a. Hunger means that there is something inside of you that just won’t settle. Something that knows that you are more than how you are living now even if you are living better than anybody else you know. b. Get clear on WHAT you want and WHY you want it. This will drive your hunger. 2. PHILOSOPHY Matters Most. a. The right philosophy is critical to massive success. It is way more important than technical “know how” b. Massively Successful people have a philosophy of GIVING. i. Know that the secret to success is not, “How can I GET more”, but instead, “What more can I GIVE.” c. Always ADD VALUE instead of being competitive in the traditional sense i. Adopt the mentality with your “competition” that one plus one equals three ii. Do not set out to deceit in order to become stronger d. Constantly and Never Endingly Improve 3. PROXIMITY is Power a. Find the Best in the world at what you want to do and do whatever it takes to be near them b. Work for them, be around them constantly, attend their seminars, pursue them, add value to them c. Do not just be around them once; Repetition is paramount to success 4. MODELING
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” Dabblers do not achieve massive results Masters do. 8.a. the less time it will take to Master. 6. c. d. Don’t Dabble. Reading will help to set your philosophy and psychology b. You must adopt rituals that will get you to where you want to be b. b. The difficult part is staying on track with the right psychology. your intellect. Find out what somebody is doing to be massively successful and do those same things—model them b. d. once a week. Commit to those rituals—once a day. 80% of Success is PSHYCOLOGY a. READ. Get around NEW VOICES
© 2009 MikeKoenigs. 5. read and you will begin to adopt the author’s voice c. What are your beliefs? Rules? Concepts of what’s possible and impossible? Am I a dabbler or do I want to master? b. a. Immerse yourself in what you want to Master. This is what separates the “triers” from the DO’ers/ 9. “I will DO until…I Master. Do not try to find out on your own. a. Do not be a “Trier. Leaders are Readers & Readers are Leaders a. The mechanics is the easy part—the “How” to do something d. Inc.” Adopt the mentality. MASTER. All Rights Reserved Page 3 of 4
. The more often you DO. c. Feed your most useful tool—your brain.com. These are the beliefs. do. RITUALIZE it. rules and concepts that are going to lead to massive success c. once a month. do repetitively until they have Mastered
7. it will take much longer and the one thing you don’t have more of is time.
Be a CONSCIOUS CAPITALIST a. cooperate and share with others in your industry because they can also add value to you. It’s worked in my own life.a. It is the only way to continuously grow and expand 10. All Rights Reserved
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.com. Add value. Adding Value is the only way to fulfillment in your life b. without a doubt know that his stuff works. With new voices come new conversations and new places mentally and emotionally b. This is what leads to true long-term success. not just short-term c. strategies and immense knowledge about achieving massive success -. Inc. Mike Koenigs
© 2009 MikeKoenigs. I hope you enjoy my interview with Tony and this Blueprint for Success. I have personally learned so much from Tony Robbins over the years and absolutely.with you. and I am grateful to be able to share this interview with his philosophies. This can only be done by adopting a philosophy of cooperation and learning.
thank you a million for taking time out of your really. the great news is I think we’ve got again just massive support out there for the campaign that’s going on. the root of where you came from first. so being a conscious capitalist. I know you just got off state teaching a bunch of Australians and Chinese fold and your voice is raspy. I want to bring it back home and kind of talk about the core. is to provide mental clarity and what it takes to become a successful entrepreneur. obviously I want to give back to you personally. really busy life. I just want to say Tony. and that’s really our goal tonight. the response has been amazing and the questions have been amazing. maintain state? Who are the people that he models? Who does he respect most?” So who are the top three most successful people that you’ve modeled throughout your life? Can we start there and tell us what do the three have in common? That’s a great question.“Success Leaves Clues” . The title of the call is “Success Leaves Clues: Why Successful People Become and Stay Successful in Any Business or Economy. He calls himself the “Why Guy”. Well. You know. deliver massive value because I know that’s what you’re about. So anything I can do back. “Yeah. which is the why. “I need a jumpstart. and you’ve just been fantastic. that’s it. So instead of me talking. You’re the best of the best but you’ve really kind of helped me. thank you buddy. And what I believe is the most important thing is all about giving back and it’s what I know Tony is all about. I appreciate it. You just are finishing up with the NBC show or at least closed it out. so I just want to make this nice and short and sweet and at the same time. Inc. Tony is the master of answering the big question. you’ve made a huge different for me. I think one of the mistakes people make is—and your ego gets involved—is to try to find “the perfect person”
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© 2009 MikeKoenigs. I have a hard time limiting it to three because I’ve modeled so many people. And also. How does Tony get into state. this is Mike Koenigs. And what happened is when I sent out the invite to join us. Thank you very much. All Rights Reserved
. Here’s how we do it. which is who are the most successful people that you’ve modeled because most of the questions that are coming in are like. I’m here tonight with Tony Robbins who has just come off stage to be on this call.” and helped us with the technology. Yeah.Mike Koenigs Interviews Tony Robbins
Hi everyone.com. And you know Mike. You helped me enter this online marketing world.” And you already know this. you along with kind of our little family of internet marketing people. as well as with people that follow you. and that is contribution.
com. which is how do we add more value instead of being competitive in the traditional sense of competitive. All Rights Reserved Page 2 of 21
. He taught me something I didn’t believe. which was. So Jim Rhone was a huge role model for me from a standpoint of realizing that in life. My goal is to push you as
© 2009 MikeKoenigs. and you can’t do that if you’re not living it and sustain it. even if they allow them to succeed or follow-through or take action. Screw you.” They’re all guys and everybody is competitive and playfully competitive.Mike Koenigs Interviews Tony Robbins when in reality. Out of that passion. he would always tell me how to do it. their rules. You need to be marketing to meet people’s need. John Reese. He’s a personal development speaker. Inc. 00:05:05 So if I’m going to play basketball with you and you’re a good player and I’m a great player.“Success Leaves Clues” . there’s more energy and out of that energy. that’s a model that makes you feel phenomenal about your life and out of that. their values. which is. Jeff Walker. I think early on. there’s more passion. you’re able to give more and you can even give the same material but there’s an energy behind it that moves people because people don’t respond to information. And so. You need to be marketing emotion. You know. I was looking for the perfect role model for everything and then I’d be disappointed. with yourself and with Frank Kern and with Eben Pagan. and he was just an incredible philosopher. You know. their beliefs. But how many people do you know that know what to do and they don’t do it? Or even people worst that I’ve seen over the last 32 years of my career who actually have succeeded and they’re miserable because their philosophy of life. with Mike. philosophy matters most. we all have different parts of ourselves. Dean Jackson. I’m better than you are. I’ve had all kinds of role models. people that are in this kind of little group of family members who have this unique approach to life. But the regional word of the word ‘competition’. I told people information marketing is bullshit. it comes from Latin and it means to conspire together. That isn't just an economic model. you know. Life is really about what you give and that’s what’s going to light you up. I’m not going to let you off easy. I went to work for him when I was 17 years old. they don’t allow them to enjoy their life or be fulfilled or make a difference or have any sense of meaning in their life. and that’s because people are human. you only get paid for the value that you add and that life is not about what you get. But over the years. You can do it for a while. show me the strategy. “I’m going to hang on to what I have. Jim Rhone was one of my very first teachers.
about. So philosophy is something that most people think of as. I want to make a difference. Both people have that in common. talk to somebody who lives this stuff. It was a behavioral science. “How do I make something happen?” And so. if you’re a guy or if you’re a woman who’s more masculine in your nature. you become a good student. “The only way to do that is don’t talk to somebody you can teach this stuff. by doing that. and John Grinder was the founder of Neuro-Linguistic Programming or NLP many people have heard about. If we both push each other. “Even if they’re not a good teacher. “How do I deceive somebody else so I could become stronger?” And now. I want to be financially free. If you leave it to chance. But most people that I know have learned to channel that energy in a way that contributes to not only themselves but the people around them. On the other side. both energies are available in everybody. I developed systems that eventually made me more money than if I’d met these people everyday for—or every for 52 weeks out of a year and made them a traditional therapy client. I got involved in the days when it was only psychologist and psychiatrist. that’s bull.com. He had a philosophy also and his philosophy was model the outcomes. Jim Rhone taught me success leaves clues. “Whatever you want.” And what I found is almost all of the successful people who have the philosophy of life.” he said. I have John Grinder. you have to know everything about it. the masculine very often has put domination about breaking through. somebody that is incredibly
© 2009 MikeKoenigs. either one because there are many women that are extremely masculine and there are many men that are very feminine. And ironically. I don’t care.Mike Koenigs Interviews Tony Robbins hard as I can because I’m conspiring to make you better and vice versa but not in a place where I’m trying to attack or destroy you. You know. So he was a strategist. this could change somebody’s life. Inc. I don’t have to sit with somebody and meet him once a week for the next two years to make income off of them.“Success Leaves Clues” .” So he said. All Rights Reserved Page 3 of 21
. that allows them to make one plus one equals three instead of. what is it that you want in your life?” I said. so it’s where it comes from. “Listen. So Jim Rhone was one of those people for me for sure in his philosophy. I don’t need to tear you down.” And he said. I wanted to just change their life. make it a study. “Man. He said.” You know. You get on your knees and figure out what it is that makes them tick. “none of this is going to come about in your life. a psychological science. I don’t need to make the income. and I want to be stronger. if you just hope. and they were all not using this at the fullest extent. You have to become obsessed. “I want to be happier. That was one of the first real sciences that blew my mind.” And he said. He had an approach to life. we both get better and the world is better for us. “Oh. It doesn’t matter. I said. Don’t leave it to chance. you got to master it. the feminine is about connection.
he’s got no obligation to tell you anything. I would do whatever it takes.” “So the only way you’re going to get to that person is either trial and error learning. “That’s the point.00—there was a time when I couldn’t even pay my rent and I lived in a 400-square foot bachelor apartment and even before that. But both of them live for modeling.” His little philosophy was.com. “You know what. and it’s going to rub off on me. What they know. My mom thought I was in his side. You might spend your whole life and never come across what works.Mike Koenigs Interviews Tony Robbins successful. I had a large trench coat I got at the thrift store. learning by your own experience. man.” And so both—John Grinder. I’m to going to start to feel. And Rhone would say.” Because if you make that investment. I can’t do it once. I was able to apply that because I had a philosophy of constant never-ending improvement in myself. And if he does. I knew the fastest way to get there. my job is to invest in the most viable resource I have—my brain. the strategist who could show me how to wipe out a phobia in an hour where traditionally. Or you can say. “Take a rich man to dinner. Inc.” He goes.” He goes. I was sleeping in my car because my dad got kicked out of his house. All Rights Reserved Page 4 of 21
. I had this philosophy that I have to know the answers. I would listen to these people in saying.” “So the first night after she exposed him.” I said. it would take seven years. my strategies. if he’s rich. I have both the philosophy and the strategy. “But he won’t. “I got to put myself in the environment. “Well. so he went back east. my tools. What they feel. is making ten times more money than you are. but you’re already working that hard. “Model people who are the best. I got to do repetition. my philosophy. whatever you think is costing you Tony for thousands of dollars or even $10. too. I was literally sleeping in my 1968 Volkswagen Baja Bug. Unless you’re lazy. he showed me how. You can’t work ten times harder. You can always get more money but you can’t get more time. I got to get in proximity with people that are the best. “Extend yourself. then maybe there’s room for that. I have this hunger. he can take me to dinner.”
© 2009 MikeKoenigs. 20 years. modeling being figure out what someone’s doing that’s succeeding and do that.“Success Leaves Clues” . I had competence as well. that’s what I began to do. I’m going to start to know. which could take you ten years. my intellect. Don’t settle for somebody good. There’s no way. Don’t be stupid to learn by your own experience because you can’t get more time. but there’s this thing inside of me that began to realize.” and I said.” He said. so she kicked me out. But in addition to that.000. So now. “I’m broke. I didn’t have just confidence. And so. and you say you want to make more money. my understandings.
It’s also a model of what to be aware of. You really learn so that you can have a better life and you learn also so you don’t have a painful life. You got to go to work for them. one time. You got all that crap. I was doing really well with my life at this stage.“Success Leaves Clues” . Life offers enough pain to us without us adding to it by our own ignorance. Go take this guy to dinner and find out what makes him work. He said to me. So. “Well.” He said. From their perspective. than I’m going to sleep at night and their life is better and they know the answer and I don’t even bother to find out what it is. He’s the chairman of Mandalay Pictures. You got to passionate. And I also model what didn’t work. All Rights Reserved Page 5 of 21
. a lot of things you want to do require you to spend a lot of money for other people beside yourself. it’s tiny because they already passed where you are. “You go scrape all the money you’ve got and don’t have a meal. you learn to put your reasons.” I
© 2009 MikeKoenigs. I was feeding like 500. You got to pay them. it’s not about whether you’re respected or not. both of them have that philosophy. there’s a model of what to do. In life. “I wouldn’t be able to sleep at night if I knew someone who’s making ten times more money or they were ten times happier or there have ten times better relationship. It’s not about the money.000 people and I said.Mike Koenigs Interviews Tony Robbins He said. they’re not going to give it to you easily. But along the way—you know. You got to go and you got to pursue them. He’s got 52 Academy Award nominations. you’re doing so well. but he’s just a strategist. I look at what people did that screwed up and I began to say. “What do you want?” And I was telling him some of what I wanted to do with my life and how I wanted to touch people. You’ve got what you want. “Tony.” And he said. and he’s done it all doing what he loves most. He’s one of the most brilliant business people I know and worth hundreds of millions of dollars obviously.” And he said.” And so. and so I got really good at this idea of modeling. He was head of Sony. he’s made everything from Rain Man to Batman. You got to do a trade that from your perspective is a huge investment on your part. equals to a billionaire. it’s about the business.com. “I want to do that. At the time. Peter Guber is a dear friend of mine. you know. I have a foundation and now feed three million people. He is the one who taught me this idea that proximity is power. What are your goals now? You know and I know you got to keep growing or you’re not going to be alive.” and he was saying. both of them have that common denominator.” I said. he’s the founder of Mandalay Pictures. Inc. “Most people. “I want to do this. “Tony.” 00:10:02 He said.
whether it's going to a seminar or whether it’s going to work for them. At some level. “That’s a mistake. I mean. I made sure enough to remember we read newspapers instead of being online. And secondly. He said. proximity is power. He said. And I began to realize that when you start reading
© 2009 MikeKoenigs. I had one pay day where I’d worked—God only knows I’ve done 18-hour days over and over again and I made a lot of money. and I just started immersing everyday and so. I started by modeling somebody that was happier than I was. I wasn’t a reader. How did I get to that? I started by modeling somebody who have more money than I had. whether it’s going to take them to lunch. I was complaining. Deals came together and that’s how I had the biggest pay day of my life.” And he said. Things will happen.“Success Leaves Clues” . whether it’s immersing in their books or their tapes or what the case may be. “Well. “Here’s what I’ll tell you. you’re going to get to know them. you should leverage that. I’d read the newspaper in those days. probably hundreds. do you know what I mean? And so the bottom line is there was no Twitter. how to expand. excuse me. and never have that happen.” And so he said to me. “You know. “Yeah. And when that happens and you’re around them. 365. “you’re going to become like them. “Well. All Rights Reserved Page 6 of 21
. They were all books on how to improve. I found they were constantly reading. you’ll eventually be strong enough that you have something you can add value to them. “I am doing that. I made $400 million in a day off one deal. deal will happen. How many investment bankers do you know?” And I said.” And he goes.” “How many do you spend time with?” I said. I was reading the paper and I was throwing my mind with the same crap everybody else did and I thought like everybody else.” He gave me a little coaching and finally gave me this little goal in piece. “You should get around stockbrokers.” he said.Mike Koenigs Interviews Tony Robbins said. not everyday.” So I put out—I started a plan to start put myself in proximity with people that are best of the best.” or not stockbrokers. “None. I was freaking out.” He said. I could have worked 24/7. I’m going to read a book a day. Inc.” And I said. I can tell you how to do this but I’ll tell you one thing. If you get around people that are the best in the world at what they do again and again and again. But I had one deal where I worked on it for three or four hours a day and it was a company that was involved with taking public. finding out what they did differently. if you get enough to be like them and you start to grow. I made $30 million that day. And a couple of years later. I was worrying. and you’re in their environment. I didn’t do that but I took a speed reading class and I’ve read about 700 books over seven years. “You should get around some people that are investment bankers. But I started to get around these leaders and it looks like leaders are readers. you should leverage that by building businesses. But if you can get in proximity of these players.com.
all it took was a little success and you were proud of yourself.Mike Koenigs Interviews Tony Robbins somebody else’s work. with so much intensity and with so much passion. all the people I know. I know how to do this and I realize what it means. It gives me joy. man.” You got to be the master. It had so many steps but you kept doing it and doing it and doing it. I don’t care if it’s internet marketing. You understand it. So often. which is kind of the first level of mastery. Well. or not doing this is costing you all these things. It brings me up. with enough emotion and intensity. “Okay. Mike. When you start to link emotion to it. All Rights Reserved Page 7 of 21
. you know. You were a little kid and it was this giant task and it seemed impossible. how confident are people tying their shoes. And each of these guys did that. You can do it with what I call net time. you know what it means emotionally.” “I tried that. it was a pain in the butt. You can do that while you’re working out. you don’t know squat. I’m tying my shoes. I don’t care what it is you like. people say. mastery is tying your shoes. I don’t care if it has something to do with a relationship. you breathe it. They all had a
© 2009 MikeKoenigs. It gives me a freedom. they’re good at tying their shoes because in the beginning. You know. But pretty soon. It gives me control over something in my life. You don’t just think it. no extra time—you start to get it in you and what you need that both Grinder and Jim Rhone and Peter Guber talked about. And at one point. this emotion.” It becomes a part of who you are. to emotional mastery where it’s like. It gives me power.“Success Leaves Clues” . They always try something. You were trying to concentrate. They don’t try it. If you want to master something. now you’re more likely to follow through. you experience it. First level of mastering anything. “I know this. So you went from cognitive understanding. It gives pride. it gets in your body and it’s like. you don’t want to dabble anymore because dabblers are always frustrated. 00:15:06 You know they’re a dabbler when the say. When you start listening to them—and that’s voices in your head. I always tell people there are three levels of mastering. you start thinking like the author. I can chew gum and I can drive the car and do everything else simultaneously. You don’t just know it intellectually. Inc. it’s in your body. they just do it and do it and do it and do it with so much repetition. And then if you do that enough. “I tried this.” and I’ll say. is mastery comes from repetition. Understanding is not mastering. you feel it. you succeeded and boy. which is easy to do because you can do that while you’re driving. “Really? Are you doing it?” If you don’t do it. I don’t care if it’s your body.com. so they all were modelers.
it’s your rules.com. Everybody was telling me. and in fulfillment.” You’ll get wherever you go when you start heading in that direction. And they were all people that refused to listen to anybody who said. you know. They surround themselves with people whose mindset was. I think 80% of success in anything in my life experience. in success. They couldn’t stand somebody of that nature. And so. and I’ve been in every kind. There’s a lot of interesting elements in there.” They would just—frankly. I have this dream or this goal. I completely underestimated massively what I could in a decade or two. or in this case of myself. it comes by understanding what makes the biggest difference in performance. right? Mike Koenigs: Right! What was that? One more time. I’ve been in five different industries. “I’m into mastering this and I will do it until…” You read that book “Out Wires” that’s been written recently and it was a great study. And then people say. on 12 different companies. I did. They set goals—I was completely unrealistic. isn’t that cute?” Do you know what I mean? But I was like.” or.” They go. They’re all people that believed proximity was power. “Well. “But I have a mission. that whole mindset. I don’t know if I may be able to get there. yeah. and the only impossible trip is the one you don’t start. three decades of my life. I look at my life and I say most people are completely unrealistic in what they’re going to do in the next month or maybe even in the next year. one of them I’ll say would call and bitch slap them. To have that kind of dominance in something. I mean how to do something is easy. Inc. I overestimated massively what I could do in a year. My second biggest competitor is on maybe a hundred million in its entire lifetime. that good ideas are not going to interrupt you. All Rights Reserved
. it’s your mindset. They’re all people that said you have to put yourself in the environment. that entire psychology—I’m a big believer that 80% of success in anything is psychology and 20% is mechanics.000 hours.Mike Koenigs Interviews Tony Robbins philosophy of adding massive value to other human beings. repeat that again because I think what you just said is critically important. any idiot can do that. 80% of success is psychology.“Success Leaves Clues” . And in all of those things. “I tried this. It’s your beliefs. It’s the
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© 2009 MikeKoenigs. and I did not achieve. “Get a job! What’s wrong with you?” And I’d go. but he talks about the fact that to master anything takes about 10. “Yeah. I created a billion-dollar brand in the industry that really didn’t exist in its size. They would avoid them like the plague. How do you lose weight? How do you get fit? Come on. “I tried that.
are these elements. notice what doesn’t work.
© 2009 MikeKoenigs. They must be pursued. Why to invest? Why get yourself to follow through? What’s going to move you to this stuff? What’s going to keep you going? 00:20:05 That’s where the power is in life and that’s been my specialty for 32 years. We try to blame somebody else. “The power is always in this moment when you make yourself responsible and you figure out what you’ve got to do in spite of the environment to succeed. It’s how consistent are you. it’s the largest percentage crash in a single day. Aren’t you investing? Investing is a complex task but it’s not instantly complex.Mike Koenigs Interviews Tony Robbins perceptions you have of what’s possible and what’s impossible. They want to come up with a reason. And to master something. 20% mechanics. No one had made that much money in a day in human history. which is developed by your psychology. So some of the common denominators I cover a lot faster. It’s your rules for how much effort you demand from yourself.com. Inc. “This is something I’m going to do a little bit on every single day of my life. you don’t read it once. working with three and a half million people from other countries. “Tony. a model that works.” Or I’m going to do one hour a week and just focus on this aspect of mastering it. avoid it. Remember. but I’m passionate about it. 80% psychology. You don’t listen to it once.” He said. We try to ignore the problem. Do you try it or you go until? Are you about dabbling or about mastering? And 20% of success is the mechanics. We run to excuses. Make sure that you put yourself in a position where when you don’t have the answers. You can’t live on that but it’s a good start. the largest percentage crash in a day. right? And his all mindset was. There’s a guy who made $500 million back when the stock market crashed in the 80’s. you get yourself in proximity with those ideas or those people. they’re feeling they’re not enough.” So. it’s not mechanics. that’s my focus. It comes over them and then they want to blame everybody else. he made a half a billion dollars. Or read a pictograph(ph) and you say. Even after all we’ve seen.“Success Leaves Clues” . their uncertainty. Everybody knows the mechanics. They just forget the mechanics because their psychology. All Rights Reserved
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. You don’t buy the damn thing and not open the box. how to invest? That’s my complex. I coach one of the ten top financial investors in the history of the world. And when that day happened and everybody was freaking out. their fear. consumed. Great ideas don’t interrupt you. I’m going to do this.
you’re not modeling. and I had to figure out how to get the drunk guy to fully participate.
© 2009 MikeKoenigs. And he’s going out once a week and out of ten people. I wasn’t a good speaker.” Oh really? Then how you know that is. so I was speaking to anybody. I’m driving a Volkswagen and I got a leisure suit from the thrift store that I started out with. And there was no booking. I was just in total immersion. “How long do you want to take to get your goal?” “How long do you want to take to master this?” And people go. The best guy in this entire organization would speak once a week and I’m speaking three times a day. and most of the people in Jim Rhone’s organization would go out. this guy had a skill like you couldn’t believe. I didn’t have the desire. You aren’t in total immersion or you got the wrong psychology. I was trying to do a little bit more. I’d go to some Qantas(ph) club. what are you willing to do? If I want to master something and I do it once a month—I mean I became a good speaker and. So I said. I had to go book my own speeches and I didn’t have a reputation or identity.” I wasn’t a great speaker at all.Mike Koenigs Interviews Tony Robbins But you know what? An hour a week. that was the average person. think about it. I’m getting 18. They’d go out and do one speech a month. But every single day. I’m going to be a million years old before I can touch the world. you can master anything. So if you’re not getting the result you want. I had all these great ideas and began to realize if I talked to people one-on-one and I want to touch the world. I’m speaking three times a day to at least ten people. In the beginning. that was my goal.” I was just a kid and I didn’t have a great background. and I did that by going to work for somebody who is very successful so I would have to learn what he did and live it every single day.“Success Leaves Clues” . And when I was doing it three times a day. an hour every two months. And I decided I was going to go out and speak three times a day. “I want it right away. you know. Inc. I mean he could walk in a room and he could literally get eight out of ten people. But in order to reach people—which was my goal—in order to touch people. You’re trying to learn by your own experience or you're not mastering. an hour a month. I’d go to some real state office where they’re supposed to have 15 people and three showed up and one was drunk. holy crap. “How is he doing it? He’s such a great speaker. And I would go out and try to figure out how to make this thing happen. I’m getting three people involved everyday and I’m doing it six days a week. I didn’t have the confidence. I would ask people this. And you need all the skill when you do that. he’s going like. and I kick his ass. So I go out there and I get one out of ten. and then I’m going to go try and convince business people how to become more successful. All Rights Reserved Page 10 of 21
. But look at what I’m doing. And then. “I got to talk to groups. I mean. there is only one reason. My thing. he’d get eight.com.
but you got a whole generation of people that are used to having whatever they want instantly at their fingertips on their phone. what will I do in winter?” It’s because they haven’t ever been in a real strong time except fall.” Those people who have some simple rituals will dominate and succeed while the other people are sitting around wondering why. I know I’ve settled. the 80-year cycle that happens every 80 years is happening where all of a sudden. They’re psychologically weak and those people will be trounced by people who developed just a little bit of psychology of inner strength and developed a little bit where they go.Mike Koenigs Interviews Tony Robbins You’re looking for what you can get. “How come I’ve worked so hard and I don’t have the result?” It’s kind of like a farmer going out and planting a seed and come back the next day and go. You’re trying to say. and you got to plant again.” or. pointing the finger or ignoring or blaming or buying something and never following through. you get stronger. 00:25:02 It’s going to change because as we go through tougher times. not what you can give. people’s choices have shifted. And so. We’re in a society now where we’ve been involved for so long with instantaneous gratification where we’ve been in a 20-year cycle of such unbelievable abundance that people forgot that life has several seasons. I know I’ve given up. I work with people that are leaders. You got to take care of this damn seed everyday and till the soil and take care of it.“Success Leaves Clues” . difficult things.” And those are the people that I work with. then you get the fall when you get to reap.” or. We’ve had 20 years of economic fall. I know I’ve been in a situation where I’ve told myself I have no control and I know that’s bullshit. They don’t have to pay anything for it and these people are not emotionally fit. that all of us as human beings have choices and powers and I just need to figure out which skill sets I got to master to be in control of my life. this day I’m going to put 30 minutes of this. I’m looking for the people that say. “I’m strong and want to be stronger. I’m putting an hour into this. The strong will get stronger and the weak will get weaker. And so. credit is tightened a bit. Once it starts to grow. “You know. on the internet. “Where is the crop?” What are you. All Rights Reserved
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.com. “Oh my God. I mean. You go through rough times. that’s the majority of people in our society today. “I know I’ve been weak and I’m not willing to be anymore. That’s the cycle of life. And I don’t mean leaders
© 2009 MikeKoenigs. And then you got to start over again because it’s wintertime. new? There’s a whole set of seasons you got to go through. you got to go through the hot summer. And once you got through the hot summer. the greatest 20 years of economic history. And now. now we’re in winter and people are like. Inc. “Each week.
And then. And you got to put yourself in emersion. Mike. “You know. Their company may be in trouble. Hunger means there’s something inside you that won’t settle. And you don’t give a shit about anybody else. you got to create a couple of simple rituals.” Or they go. It takes no guts. I mean leaders like they have a standard for their life now. Jeff Walker has it.” And then they go to that link and— they’re just trying to get a little bit of traffic because they can’t add any value. You can slap some words together and you don’t even have to have any guts today to take authorship of it. I mean any idiot can be a critic. I’ve been totally successful but I’m sick of this. Those are people who call me first because they’re looking for the edge. you can help everyone else. They may not have had it before or they may have always had it. Dean Jackson has it. That’s my clientele. I got the biggest clientele in the entertainment business and a base clientele in the financial business. I get people that finally got hungry. “so and so sucks.” then. They’re may be the best in the world. “I lost my money in the investment field and I need to create a new source of income so I can retire later on. That’s why they’re the best because they always stay hungry. they lost the job or they’re looking at the economy and going. You know.” I mean the people that really change their life have one common denominator that I have from such an early age. “There is more out there in life. You don’t see anybody that are successful and still successful and still growing not like they were successful awhile ago and their living off that who hasn’t stayed hungry. Inc. You’re on the web and criticize something. “I may lose. That’s it. Frank has it. How many people try to run their business by finding somebody successful and running some piece with a link in it that says. But without that. and I know you have it. But if there’s a hunger in you that says. you got to go start modeling to figure out how. What you give a shit about is being your best because from that. I won't settle. and it’s called hunger.Mike Koenigs Interviews Tony Robbins like everybody follows you. People that are the best in the world reach for this. John Reese has it. There’s something inside you that knows who you are as more than how you are living even if how you’re living is better than everybody else.” Or they go. and then you need a coach or you need somebody to hold you accountable so
© 2009 MikeKoenigs.“Success Leaves Clues” . It takes no talent. so they try to be a parasite of somebody else.com. It takes no skill. I want to do something new. if all you are is coming up with reasons or excuses or being a critic. I mean how often have you seen that crap? Those people come and go because they haven’t mastered anything. All Rights Reserved Page 12 of 21
. if you’re not being your best.
so we had immediate affinity. So.“Success Leaves Clues” .Mike Koenigs Interviews Tony Robbins that you when inevitably get off track. people just get what they want directly off the web.” And now. Now. They said there is too much goody that I’d have these conversations —you know Mike. “Okay. I think I got a unique skill to bring this a different way. You guy. it’s an aging industry obviously. I want to go out and reach more people. people were like. All Rights Reserved
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. there were only 50 channels. But guess whose getting to hear this? Only each other. Your chances of coming across to me dropped through the floor by a thousand fold. it’s 1000 channels.” 00:30:05
© 2009 MikeKoenigs. I have a mission. Mike Filsaime and Dean Jackson. You’ve used my stuff.” and you kick your own butt. we started a program. who’s great out there?” Then I started stumbling across—asking who is the best and finding these people. It was like. yourself. And they’ll have this great privilege of having my students where I turned around and became their student. When I started.com. The great privilege I had was Frank. “What happened to Tony Robbins? He’s gone!” I wasn’t gone. “Oh my God. Eben. most of them reached out and grabbed it. back and forth. I started saying. “You know what. our digital recorders.” Or you get yourself in such a habit of filling your mind by reading or listening or filling your brain with a stuff that would make a difference that your habit takes over. I want to enter into this. But everybody needs to have their butt kicked. which we all do. this is worth millions of dollars of value to our businesses and to our lives. Everybody knew who I was. the people around go. “You’re not doing that at all! You do that. it’s a different world. I’ve been around there long enough that when they were starting their careers and they were hungry and they’re looking for great tools. And we’d be sitting down there. There are just 500 channels. “Bullshit.” My business isn’t fine. Then people started saying. Jeff Walker. Every one of them had been to my seminars or listened to my tapes because I’m ancient enough. So I started saying. And that’s part of why I created this whole product. everybody. And one of the reasons I moved into this direction of like looking into this area was I built unbelievably stressful business.” Or your coach goes. And then. Inc. I still have that group of people around me. And so. back and forth. You know I do. And then pretty soon. it’s like ideas are flying back and forth. I have a direction. Fine is not good for me. You brought me in for this reason. You know. John Reese. you listen on another one and you go. So I could be on television and that ubiquitous. you’ve been in some of those. And then I watched—for example. my informational business. “Who needs that shit? I’ll just download it of off iTunes. “You know what.
I’ve done it for 32 years. I’m over the top.” You’re the guy that— you look at somebody like Jeff Walker. I mean to me. John learned from it. Inc. If you’re in business and you work for somebody else and you’re concerned. “How are you doing?” He’s like the complete opposite of me. A salesman is freaking passionate and intense. he was completely broke. He’s one of the coolest people you’ll know.” And three years later.000. I’m this way all the time. he’s a salesman. You’re competing with everybody else for a limited resource. a lot of because. I’m over the top. My buddy is going to feed me and I was so sick with worry. a traditional business of any sort.” And then create this whole launch strategy that everybody else learned from. We’re hanging out and he’s like. you come along and you get somebody like John Reese. I mean. and I’m looking at this guy and go. what’s interesting is.“Success Leaves Clues” . you look at somebody like Jeff and he’s like. I had no money. “Oh. because you wouldn’t give up. You created a new set of pathways. people go. you got enough drive that you figure this stuff out that nobody else figured out. I owed $100. because you’ve got vision. I mean it just doesn’t work. Everybody learned from it. that’s me.Mike Koenigs Interviews Tony Robbins “Let me come in an interview guys and let’s take—you are all the New Money Masters. because of your faith. if you take some of these tools and apply them to the business.” That’s what I’m made for. “I was at the Subway sandwich place. All Rights Reserved Page 14 of 21
. And so you know. he’s like—everybody doesn’t know Jeff.000. But you know. right? Those stories are amazing and then those strategies are absolutely invaluable because if you own a business.00. You’ve learned from it. because of your philosophy of adding value. those stories. you can’t run it in this marketing in the traditional way anymore. you got this incredible competitive edge. I talk 100 miles an hour and I’m passionate. He’s the last thing of a salesperson. Then all of a sudden. But if you innovate. “This is the guy who was the first guy to goes from $300. I mean he’s a stay-at-home dad.00 to doing $100. well then here’s the place where you can go have a secondary income.00 to $3500. Frank learned from it. You know. you know. how somebody did that—and I have a unique way to kind of pull that out because that’s part of my skill. If you lost your big investment
© 2009 MikeKoenigs. because you’re relentless. That’s what I love about the guy. I couldn’t get out of the car to go in and have the sandwich they’re going to buy for me. He told me this story.00 in an hour in a day. And here’s a guy that. You are all like people that started with nothing and because of your guts and because of your commitment and because of your courage.com. he makes a million dollars in less than 24 hours on the web.
they all are students of yours. That’s something that’s makes me really proud. “You know. And so. I can’t tell you. you can get that thing back in a new way. And now.Mike Koenigs Interviews Tony Robbins that you’ve been saving for years with because the market’s changed. It’s like what’s goes around.” I want to understand that. And then I said. we’re about to launch it. and we all have different reasons. Inc. but you could also see in the eyes and see the pieces and the see strategies. that’s very cool. something that really matters to you. So that’s what I started doing. Tony—you’ve basically answered virtually every question that came in and every question I had for you.com to learn more and meet as you say the Band of Brothers.com. So that’s what this is all about. what we have here is this entire series of product. That’s one thing that all of us have in common with each other. Whatever reason you got. Why don’t we make it once a month that people want to go follow-up through it once a month where you do a webinar and we actually have people interact with you and ask you questions?” Why? They got to do their homework first. this is great. And also. And maybe just to pre-frame everyone or frame them separately from what you went through. Or you’re bored and say. And then I got each of these guys to then break down with me step-by-step what you do to apply this if you wanted to create an income opportunity or if you had a mission you wanted to get out there.” So we called the New Money Masters and people get—each month. They got to be part of the normal gold membership. too. I’ve learned so much from these groups of guys. the best way to go to the next level is learn from the best that exists. I mean some
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© 2009 MikeKoenigs. Or you got a core business that’s there or you want to find a new income stream. Mike Koenigs: Really. All Rights Reserved
. the monthly program. I want to master a new area of life. whether it’s making money or not. And they said. Everyone here who’s listening can go to http:// www. You know. But if these people want to go to a different level and they want to really get to know you and be in proximity with you. too. “Listen guys. really great. there could be none. because of technology. I convinced these guys to do it and we had a blast making it happen. which is I really. “I want to have some fun.“Success Leaves Clues” . really like that because I think out of all the things you’ve talked about. But they’ve taken things — But now.MoneyMasterMovies. comes around. that’s a great theory. they get these DVD interviews and an audio so you can do it when you’re running or working out. every one of these guys who I’ve known for a couple years really embodies every one of the qualities that you’ve covered from your own mentors. I’m their students.
The old way to do stuff. 00:35:09 I tend to do things harder. that’s the right address but I’d say these are the new Money Masters. looking at somebody like Dean Jackson who said.Mike Koenigs Interviews Tony Robbins things also I knew. what techniques they’re using. Sometimes you know something.MoneyMasterMovies. but he got me to look at it differently. I think looking at them. It’s not working. “Oh. Every one of them talks about what strategies. I mean that’s the world we’re in. it’s old. Or you know. “Look. I don’t work so I have life. I know. All Rights Reserved Page 16 of 21
. and they model each other. Those are just cool ways of looking at your life if you can back up that philosophy with the strategies.
© 2009 MikeKoenigs. the old institutional approach. Yeah. but with a laptop. So I think of these guys—to give them the right title. There’s co-opetition that can exist all the time. the one thing that they all do that’s a little bit unique is every single one of them. but I wasn’t doing it. They’re the new Money Masters but you’re given the right address. what you called as the Money Masters Movies. hanging out surfing and looking at his lifestyle and saying.” because he’s doing things easier.” It’s only for lifestyle and I figured how to do that in the shortest period of time. in their garage. http://www. but they did it in a different way. I’m creating my life so I have total freedom. he’s in the middle of a hurricane in his parent’s house because his house was being flashed—you could make a billion bucks while the hurricane is going on. I know that. But I wanted to remind you of it because I remember when you said that the first time and it just hit me like a ton of bricks. unlike oldest Money Masters. the new Money Masters share their information. That’s my sense on that. So there’s this huge acceleration in the effectiveness of their marketing and that’s something that I know you saw right away and you talked about. I appreciate it. what is it? Mike Koenigs: Tony Robbins: Yeah. there’s that bond that exists and I think when more businesses learn to model each other in real life that there isn’t competition.com. Inc. We live in a world today where somebody in their house. Mike Koenigs: Yeah.com. I’m making it my entire thing as I work so I have lifestyle. Do you know what I mean? So I can still do it to some extent.“Success Leaves Clues” . and that’s what these guys do. in a hurricane—John Reese. I think the website. You know. “This guy’s having a time of his life.” If you’re not doing it on a squat—and so seeing Frank.
what’s interesting about these guys. But this Band of Brothers have in common this hunger. Inc. They all have that in common and I think that part is there. I believed that’s a great language pattern for several qualities.” and the game just gets better and better and better and better. And he turned now in his $25 million business with 80 employees. it’s about working in a strategic way. They’re conscious capitalists.Mike Koenigs Interviews Tony Robbins And that to me has been one of the greatest lessons I’ve learned because they are my mentors and my friends as well. “It’s not about working harder. Every one of them has figured out how to have a great lifestyle.com. this desire to give and to grow and to expand and be the very best. They cooperate. All Rights Reserved Page 17 of 21
. and to constantly find a way to take the game to the next level. That is. I mean Eben couldn’t be more different than Frank or David Long(ph). but a conscious capitalist is the number one factor as they know that there’s only one way that you fulfill meanings in your life and that you succeed long-term. Jeff Walker couldn’t be more different than you than to David Long.” Not just even smarter because you’d be smart and still not get the greatest impact. What blew me
© 2009 MikeKoenigs. “I want to add value to Frank because the next thing I know. Well. and they’re all strategic. you’ve got to add more value that anybody else is adding. Is there anything else that you observed after meeting all of them? I think your definition of being a conscious capitalist is the term I also use.“Success Leaves Clues” . I think the only other question that I had—I mean I wanted to ask you what is the one thing that all these guys have in common? And you said hunger. But you know. and they all are so different. and so that’s also why I think they cooperatively compete. they are willing to share with everybody. They learn. but not everybody is inside this family to say the least. Dean Jackson couldn’t be more different than I am and to David Long. Frank is going to add value to me. Tony Robbins: Mike Koenigs: Tony Robbins: Yes. They share because they go. They want to make a difference in the world and they want to have a good time. That’s what every one of these guys does. They’re all saying. Eben was— when he first started out. and it’s just been incredible to participate in this project of course. And the other part is they all have fun. They’re hungry. This is the best of the best that’s in there and they trust each other and respect each other. I know he was in this 500-square foot trailer trying to figure out how he was going to get through his dating disasters. let’s see. not short-term but long-term.
“How come this doesn’t work?” Wrong question. He went to Japan. tools.” not. It was a mud. This is fun. I mean the one place after World War II. It was rubble. there was no income. made it much more profitable. In his entire way of making money was asked this question. I mean. it was worth a billion dollars.com. So if you want to change your life. because that’s where the most money can be made?” And he made himself a billionaire by doing it. That’s what I do for a living. And after the war just a few years later. That’s how this little project started. Inc. And he bought these for pennies because when people are pessimistic. I want the other people to get it. the opportunities for your life are expanded geometrically if you’re not living in that place. let these people have a different lifestyle. My whole life has been about getting around new voices. you get strategies. You also got to get yourself some new questions. He passed last year and he was the first investor to be a billionaire starting from nothing on his own. Frank’s the same way. All Rights Reserved Page 18 of 21
. it jumped up and within ten years. “Where are people at the maximum level of pessimism in the world?” “Where did people believe the world is over. In 1939 when the World War II started. There was radiation everywhere. He bought every stock that was down to a dollar including companies that were going bankrupt. let him have a different lifestyle. the only way you do it is get around new voices because if you are on the same voices around. 00:40:05 And then you get around enough new voices or enough new conversations and innovation happens. I want to do this consciously exultantly. There was no culture. “How do I survive?” “How do I thrive?” “How do I take the worst economic time and turn it the best economic time?” You know.Mike Koenigs Interviews Tony Robbins away and changed my thought process is he figured how to do that with a virtual company. he went out and he invested in stocks in the middle of the depression when everybody thought the world was coming to an end. too. “How could I make this work ten times better. you’re going to have the same conversations and the same conversations. “How do I get by. He didn’t have to have all these infrastructures and everybody live in one place and do the old strategy. keep people asking the same question.” not.“Success Leaves Clues” . You know. We want to share it. It’s
© 2009 MikeKoenigs. they will lead you to the same place mentally and emotionally. there was no business. you wouldn’t invest in Japan. Your philosophy changes. I started to model some of these things. which eliminated huge costs. And I decided this is too rich. Sir John Templeton was a friend of mine. This is a killer.
000.“Success Leaves Clues” . and can find a way to do well no matter what the environment is. getting those new perspectives. I’m incorporating it. I’m listening to it. And if you’re one of those people that says. You need to ask new questions. Mike Koenigs: [Laughs] Tony Robbins: Yes. “Oh. That’s not what this is. You need new perspectives. yup. All Rights Reserved Page 19 of 21
It really is amazing.” and they don’t do their homework. This thing worked. you don’t just try it.Mike Koenigs Interviews Tony Robbins not being optimistic. “So once a month. “I tried this. getting those new strategies. You don’t have to be in their world and you get all these benefit using simple medium of DVD in the internet.
© 2009 MikeKoenigs. one of these little strategies. so I start to make progress one step at a time. And then if you’re smart. But on the other side. “Wow! Once a month. “I really want more.
. I can listen to one of these.” and then there’s going to be a game play put right in front of me. That’s the essence of what Money Masters. I’m watching it.00 a month or the types of numbers that these guys charge to be able to do that.com. it’s so wonderful out there. but as part of a group where the price goes through the floor and it’s just ridiculous. expanding. Optimistic people go. You need new voices. I’m going to play each of these. This is such a great time to be alive. you can go toward that elite group and you can be literally interacting with these masters themselves once a month. What would you do differently?” I mean. Inc.00 a month or $20. it’s being smart. and doing it in simple works like. but you got to try something. How should you do it? You go out and you get around some people with new passion so some of that passion rubs up on you. It’s the only way your business and your life is going to change. there’s a difference. getting that new passion in your life.” for a time you want more. You keep doing what you’re doing because you need stability. it really is.000. I’m getting this film. “Each week.” And then once a month. I just think it’s something that technology makes possible where you’re in a different part of the world and you’re synchronous to somebody else. you can still have instantaneous communication once a month with a mentor not at $10. It’s about getting those new voices. You do it until you master it. And then you try some new experiments. So that’s part of the philosophy that has allowed me to generate what I got in my life and frankly anybody I know who keeps growing. How do you get there? You get around other people that have a totally different way of looking at life. I can jump on if I want to be a part where I actually interact and say. getting those new questions. the New Money Masters is all about.” I might think.
way before Nightingale-Conant.com and if you’re listening to this. And this is the kind of material that you’re going to want to listen to over and over again because there are so many nuggets and gems in it. what person. a certain amount hits and the whole thing is brown. Inc. wherever you are. there’s a part. listen. I’d listen to this stuff when I was going to sleep at
© 2009 MikeKoenigs. It was my good fortune and I would take my money and go down to this place called Knight Education LA with this guy that collected all the greatest cassette tape programs in the world at that time. I’m hungry. white. well. and I never know what idea. white. I had to get back on stage. We all start some place and we can take ourselves to whatever level we want. anywhere. son of a gun. And if you do that over and over and over again. nobody is better or worst than you are. it means you’ve obviously received the link.
00:45:08 I started doing that when I was 17. I’m looking forward to our next conversation. any device on your time. We’re only—you know. and all of a sudden.
Tony Robbins: Mike Koenigs:
I hope it’s been valuable for people and wherever you are out there. Well. and I’ll also have this transcribed so you’ll be able to read it. and I would take—and it was expensive as hell—and I would take a week’s pay and pay for all these tapes and go consume them. I know I got to let you go then so you can get back on stage. to be able to consume it anytime. too. so I’ll send the link to you. as I know you do.MoneyMasterMovies. but I really appreciate you taking the time out and letting everyone know about this. I know you’ve got to get some rest and— Actually. with those tools.com. just visit http://www. We’ve got a lot to chat about. And I always think it’s incredibly valuable. Alright. but this was [Voice Overlap]— Oh. what experience is going to be a breakthrough for me. you’ve answered every question. but the only way you get a lasting impact is committing to this philosophy of constant neverending improvement where your mindset is it’s never enough.“Success Leaves Clues” . there’s a day. All Rights Reserved
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. To learn more. that’s right. here’s the deal.Mike Koenigs Interviews Tony Robbins
Well. there’s like a tipping point—you got the vanilla ice cream and you start pouring chocolate in their and it’s white. Tony. I forgot about that. That tipping point happens in my experience when you immerse yourself enough. so I’m going to keep putting myself in proximity with those ideas. with those strategies.
And I’m grateful to have a friend like you that is genuine. that is raw. and you’ve also been a good mentor to me. So I’ll let everyone go. Well. That means a ton to me. So I just want to acknowledge you as a friend and as somebody who is a mentor to so many people. Inc. make sure you visit http:// www. and I hope that this brief little session we had has value. And one last time. I mean your great skill I think is this capacity to look at how to create little money machines for people. Mike Koenigs: I really appreciate that.Mike Koenigs Interviews Tony Robbins night to condition your self. you got access to a lot of these things. and it’s damn brilliant. but you’re the real thing. if they’re following you. and I know you do her.“Success Leaves Clues” .MoneyMasterMovies. Thank you so much. I why don’t we let everyone go and if you’d hold on for 30 seconds. you’re a great husband and your Vivian worships and loves you. that really cares. I just want to give you a quick update when we sign off here. that’s real. they must already know. and you’ve been incredibly generous with me and you’ve been incredibly generous to almost anybody I’ve ever introduced you to or I’ve seen you’ve come across. All Rights Reserved
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. So with the web. that’s about adding value. How do you create these systems that really work for people. In the middle of all the crazy work you do. it really does. to have that going well as well is a lot to acknowledge within you. too.com. Tony. And the only other thing I want to say Mike is anybody listening here. And you’re a great man. so thank you.com and thank you so much for listening.
© 2009 MikeKoenigs.